Power Moves - Marketing for Health Entrepreneurs with Lauren Powers – Details, episodes & analysis

Right now we are smack in the middle of a health care revolution. People are waking up to the fact that insurance is broken, conventional medicine is limited, and we want more for our bodies, our energy, and our future. Cash-based practices are booming because they’re giving patients what they actually want.

I share why my own family stopped paying for traditional insurance, what that taught me about the industry, and how today’s patients are spending their money differently. This is the moment to get real about how you’re practicing, who you serve, and how you’re setting yourself apart.

Key Takeaways

Two Systems in Play – One system is built for emergencies, the other is built for healing and transformation.

Insurance is Running the Show – Premiums, deductibles, and limits on care are leaving patients frustrated and providers undervalued.

The Consumer is Awake – Especially those over 40 who are dictating spending, demanding results, and ready to invest in longevity.

Cash-Based Clinics Are Winning – Hormone programs, weight loss, concierge primary care, and root-cause medicine are thriving.

Differentiation is the Edge – Standing out means getting crystal clear on your niche and showing patients that you are the expert for them.

The New Story of Care – Longer visits, personalized programs, accountability, and real connection are what keep patients coming back.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

Everybody knows midlife women are running the world right now. If your business isn’t paying attention to women over 40, you’re missing the easiest opportunity to stay afloat and grow. Forty is 40 and it is the realest 40 has ever been. Women over 50 control $15 trillion in spending power and make 95 percent of household health care decisions. Forbes even reports the menopause market alone will grow to $40 billion by 2030. I call this the midlife power shift and it is happening right in front of us.

I’m calling out the tired generic phrases floating around in perimenopause marketing. I don’t want to hear “you’re not broken” or “you’re not crazy” because that doesn’t speak to me. I want you to get specific. I want you to prove yourself. We are looking at your authority, your credibility, your content, and yes, even your typos. If you want our business, you need clear and relevant messaging that speaks directly to our real life.

Key Takeaways

The Midlife Power Shift – Women over 40 are running the show in marketing, health, and consumer spending.

Generic Phrases Do Not Resonate – Stop recycling “you are not broken” and “you are not crazy.” Be specific.

Prove Yourself – Midlife women are checking your authority, your track record, and the details in your messaging.

Get Real About Her Life – Speak to her actual experiences like the athleisure pants, the brain fog, or the Netflix binges.

Stay Relevant – Topics like strength training, protein intake, and longevity resonate most with midlife women.

Be the Example – Health, vitality, and resilience must be visible in the brand itself to earn credibility.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What if the very thing you're running from — chronic illness, burnout, failure — could actually be the catalyst for your purpose?

In this raw and powerful episode, I sit down with my brilliant and resilient friend Sinclair Kennally, founder of Detox Nation, traditional naturopath, and root cause resolution expert. Sinclair is one of the fiercest health entrepreneurs I know. From living on five dollars a day and surviving debilitating chronic illness to building a business that impacts hundreds of thousands of lives, she’s a walking testimony of grit and healing.

We talk about everything: the messy early years, rebuilding her body and her business from scratch, and how she scaled a one-to-one practice into a movement that blends science, spirit, and community. This is for every health entrepreneur who’s ever felt behind, broken, or burned out. Sinclair is living proof that healing is possible, and that your mission can rise from your deepest pain.

Key Takeaways

Root Cause Healing is the Future – Getting to the source of chronic symptoms is the key to long-term transformation for both health and business.

Resilience is Built, Not Born – Sinclair's story proves that grit, not perfection, is what leads to impact.

Your Illness Might Be Your Invitation – Health crises often carry the wisdom and clarity we need to pivot and lead with purpose.

You Can't Scale From an Empty Cup – Ignoring your health will keep your business stuck. Healing yourself is the ultimate business strategy.

Group Programs Start with One-on-One Mastery – Sinclair built Detox Nation by mastering her clinical method first, then scaling with intention.

Authenticity Cuts Through the Noise – The most magnetic marketing is real, clear, and focused on helping just one person take the next step.

Where to Find Our Guest

Sinclair Kennally’s Website: https://detoxnation.com

Sinclair Kennally on Instagram: https://www.instagram.com/sinclairkennally

Sinclair Kennally on Facebook: https://www.facebook.com/DetoxRejuveNation

Sinclair Kennally on YouTube: https://www.youtube.com/@detoxrejuvenation6134

Sinclair Kennally on LinkedIn: https://www.linkedin.com/in/sinclair-k-4777661a1/

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

What if the missing piece in your practice wasn’t another ad or AI tool but actual human connection?

In this episode of Power Moves, I sit down with my soul sister in holistic business, Michelle Fletcher, connector, community builder, and founder of The Holistic Business Network. Michelle built a thriving nationwide network of holistic practitioners using nothing but grit, grassroots energy, and old-school relationship marketing. No hacks, no fluff, just heart, alignment, and intention.

We get into why offline marketing still matters, especially for health entrepreneurs, and how local events, meaningful collaborations, and strategic visibility can unlock doors that digital ads just can’t. If you’ve ever felt like the best-kept secret in your industry, this one’s for you.

Key Takeaways

Offline Marketing Still Works – Real talk: in-person connection creates unmatched trust and energy you can’t replicate online.

Build Before You Broadcast – Michelle grew her network through years of consistent connection, not overnight virality.

Events as Lead Magnets – From co-working spaces to coffee shops, local events can be your fastest path to qualified referrals.

Stop Being the Best-Kept Secret – Practitioners with incredible gifts often struggle to be seen. Visibility is a skill you must learn.

Lead with Value, Not Ego – Giving before asking is what builds real community and trust in holistic health spaces.

Create Your Own Collective – Don’t wait to be invited. Host your own dinners, roundtables, or pop-ups and lead the conversation.

Where to Find Our Guest

Michelle Fletcher’s Website: https://www.theholisticbusinessnetwork.com/

Michelle Fletcher on Instagram: https://www.instagram.com/healthcoachmich/

Michelle Fletcher on LinkedIn: https://www.linkedin.com/in/michellefletcher/

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Whew—this one is close to my heart, y’all. In this episode, I sit down with my friend Will Humphreys, CEO of Virtual Rockstar, healthcare entrepreneur, and a man on a mission to free health business owners from burnout. Will shares the jaw-dropping story of how a near-fatal fall at age 17 changed the entire trajectory of his life—and ultimately led him to build and sell a physical therapy practice for nearly $10 million.

We unpack what it really takes to scale a health business without sacrificing your sanity, your family, or your mission. Will breaks down the “healer mindset” that keeps so many practitioners stuck in cycles of overwork and under-earning—and how you can shift into running a business that actually serves you. If you’ve ever felt buried under your practice or stuck in the grind, this conversation is your wake-up call.

Key Takeaways

The Healer Mindset – How health entrepreneurs’ compassion often leads to poor boundaries with money and time.

The Burnout Trap – Why overworking yourself is not a badge of honor—and how it nearly cost Will his business (and his health).

Scaling with Precision – Will’s journey from solo practitioner to five-location practice owner working less than 10 hours a week.

The Power of Coaching – How mentorship helped him shift from overwhelmed to optimized, resulting in a $10M exit.

Hiring Healthcare-Savvy VAs – Why outsourcing to trained virtual assistants is a game-changer for reclaiming time and profitability.

Profitability Unlocks Possibility – Will’s philosophy on how income creates the space for deeper impact and purpose.

The Network Effect – Why your network is your net worth—and how to build a tribe that pulls you forward.

Where to Find Our Guest

Learn more about Virtual Rockstar at: https://www.virtualrockstar.com/

Facebook (Business):
https://www.facebook.com/profile.php?id=61558382166755

Instagram (Virtual Rockstar):
https://www.instagram.com/virtualrockstar_/

Instagram (Willpower Podcast):
https://www.instagram.com/willpower_podcast/

LinkedIn:
https://www.linkedin.com/in/will-humphreys-ba599918

YouTube (Willpower Podcast):
https://www.youtube.com/@willpowerpodcast

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Let’s talk about the silent struggle so many of you health entrepreneurs are carrying: emotional exhaustion. I sat down with emotional regulation coach and my powerhouse friend Mikki Bey, and let me tell you, this convo was a whole word. If you’ve ever felt like you’re giving everything to your patients, your team, and your business—but have nothing left for yourself—this one’s for you.

Too many of you are holding your practice together with grit, caffeine, and emotional suppression. That’s not sustainable. You’re burned out in the exam room, checked out at home, and wondering why you still can’t pay yourself what you’re worth. Mikki breaks it ALL the way down—from the biology of burnout to the boundaries you’ve never been taught to set. And here’s the kicker—emotional regulation isn’t just therapy talk. It’s a skill. One you can learn, practice, and master so you can lead, heal, and grow with power.

This episode is for every doc, coach, and healer who’s tired of performing strength while silently unraveling. We’re giving you tools, truth, and a new way forward.

Key Takeaways

The Biology of Burnout – Understanding how dysregulation shows up in your body before your brain even catches it.

Emotional Regulation as a Business Strategy – Why your ability to regulate determines your revenue, retention, and leadership.

Suppressing vs. Regulating – The real cost of pushing it down and pretending you’re fine.

Protecting Your Peace as a Practitioner – How to stop absorbing your patients’ pain and preserve your own mental energy.

Triggers, Boundaries & Boss Moves – How Mikki’s step-by-step approach helps you master your emotions without losing your edge.

The Long Game of Emotional Mastery – Why regulation isn’t a one-time fix but a daily tool for sustainable success.

Where to Find Our Guest

You can connect with Mikki Bey and learn more about her work at https://mikkibey.com

Follow Mikki on Instagram at https://www.instagram.com/getmikkibey/

Connect with her on Facebook at https://facebook.com/getmikkibey

Watch her videos on TikTok at https://www.tiktok.com/@getmikkibey

Subscribe to her YouTube channel at https://www.youtube.com/@Getmikkibey

Network with her on LinkedIn at https://www.linkedin.com/in/mbcmba

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

I’m back! I’m joined by the incredible Victoria LaFont — a brilliant SEO strategist, content expert, and founder of The LaFont Agency. Victoria’s on a mission to help health practitioners stop wasting time, money, and energy on outdated marketing strategies and finally get found online. 

In this episode, we unpack why so many health entrepreneurs are terrified of SEO, how they’re making basic mistakes, and what it actually takes to rank, connect, and convert. From using client-centered language to leveraging AI and brand clarity, Victoria gives us the exact moves you need to go from invisible to irresistible. This one’s packed with real talk, laughs, and practical gold you can act on today.

Key Takeaways

The Fear of SEO – Why so many health entrepreneurs avoid SEO after bad agency experiences and how to reclaim it as a simple, powerful tool.

Speaking the Client’s Language – Why talking about your patients’ real-life concerns (not just medical terms) is the key to SEO success.

Niching Without Losing Range – How niching your marketing (not your practice) gives you laser-focused online reach.

AI and SEO – How consistent brand identity and niche clarity help you show up in AI-driven search results.

Content That Builds Trust – Why publishing niche-relevant, consistent content is essential for attracting and keeping the right patients.

Collaboration Power – How backlinks, podcast guest spots, and online partnerships multiply your SEO impact.

Where to Find Our Guest

Learn more about Victoria’s Wellness Marketing Agency at https://thelafontagency.com

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at: https://microsite.com/power-moves-playbook-download/

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit: https://agent.mycrtx.com/

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at:  https://microsite.com/newsletter

Alright, y’all, let’s talk about the secret weapon that could be a total game-changer in your health business—Virtual Assistants (VAs)! I sit down with Justin Lamb, CEO of Cool Blue VA, and Dr. Carrie Lamb from the legendary Lamb Clinic to uncover how hiring highly trained medical VAs can add more time, more income, and more impact to your practice.

Too many of you are drowning in admin tasks, patient management, and operations while also trying to grow your business. It’s time to STOP playing small and start outsourcing like a boss. Justin and Dr. Carrie break down exactly how medical professionals can use VAs to handle scribing, insurance claims, scheduling, and all the back-end chaos so you can focus on what really matters—serving your patients and making money!

And the best part? You can try it out for TWO WEEKS FREE with Cool Blue VA. No excuses, besties! Let’s go!

Key Takeaways

The Power of Medical Virtual Assistants – Why integrating VAs into your practice is the key to saving time and money.

Scaling Without Burnout – How Dr. Carrie Lam replaced herself in her practice while maintaining top-tier patient care.

Efficiency in Healthcare – How Cool Blue VA’s structured training and rigorous hiring process ensure high-quality assistance.

Mastering Patient Experience – Why leveraging virtual assistants leads to better customer service and retention.

Trust & Security with Virtual Teams – How Cool Blue VA ensures HIPAA compliance and builds trust with remote teams.

Cost Savings & Business Growth – How a hybrid approach to staffing can reduce expenses by up to 60% while improving productivity.

Where to Find Our Guests

Dive deeper into Justin & Dr. Carrie Lam’s universe: https://coolblueva.com/

Links & Resources

TWO WEEKS FREE with Cool Blue VA : https://campaigns.coolblueva.com/bad-entrepreneur-2wk-free-trial

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at:
https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at:
https://microsite.com/

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit: https://agent.mycrtx.com/

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at:
 https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at:
https://microsite.com/how-to-grow-your-practice-webinar/

Dr. Heavenly Kimes is a true game-changer who transitioned from dentistry to entrepreneurship while building a rock-solid personal brand. We dive into her incredible journey of building a personal brand that resonates, generating multiple income streams, and transforming her dental practice into a thriving health and wellness entrepreneurship venture.

Dr. Kimes drops golden nuggets on how to scale a business in healthcare, leverage media to grow your brand, and master that all-important work-life balance. Whether you’re looking for the best passive income ideas for entrepreneurs or branding strategies tailored for medical professionals, this episode is packed with actionable insights that will empower you to make bold power moves.

Key Takeaways:

Authenticity in Branding – How Dr. Heavenly Uses Authenticity to Build a Standout Personal Brand

Financial Freedom in Wellness – Why Multiple Income Streams Are Essential for Long-Term Success

Scaling in Healthcare – Dr. Kimes’ Proven Strategies for Growth and Brand Expansion

Expert Positioning – Branding Strategies That Help Medical Professionals Stand Out

The Power of Media – How Leveraging Media Can Skyrocket Your Business Growth

Work-Life Balance for Entrepreneurs – Mastering the Art of Growing a Business Without Burnout

Where to Find Our Guest:

Dive deeper into Dr. Heavenly Kimes’ universe:

Website: https://smilesbydrheavenly.com/dr-heavenly/

Instagram: https://www.instagram.com/dr_heavenly/

Links & Resources:

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

In this episode, I sit down with the trailblazing Dr. Beverly Yates, a naturopathic physician, diabetes expert, and creator of the Yates Protocol for reversing type 2 diabetes naturally. Dr. Beverly shares her incredible journey from engineering at MIT to naturopathic medicine, detailing her pivots from brick-and-mortar clinics to the world of online marketing.

We dive into her successes and challenges, including navigating economic downturns, launching her YouTube channel, and hosting impactful virtual summits. This episode is packed with wisdom for health practitioners looking to scale their businesses while staying true to their mission.

Key Takeaways

The Yates Protocol Journey – Dr. Beverly's shift from engineering to naturopathic medicine and the origins of her diabetes reversal method.

The Great Pivot – How economic challenges and the pandemic forced Dr. Beverly to transition from physical clinics to a thriving telehealth business.

Lessons in Online Marketing – The trials, errors, and ultimate successes in using summits, YouTube, and targeted content to reach a global audience.

YouTube Strategies – How Dr. Beverly found her groove on YouTube, connecting with audiences and leveraging data for growth.

Mission-Driven Resilience – Why staying true to her goal of helping 3 million people reverse diabetes fuels her entrepreneurial spirit.

Where to Find Our Guest

Connect with Dr. Beverly Yates by email at info@drbeverlyyates.com 

Follow her on Instagram at https://www.instagram.com/drbeverlyyates/

Check out her website at https://naturalhealthcare.com 

Explore her Youtube at https://www.youtube.com/@DrBeverlyYates 

Links & Resources

Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Don’t miss the full show notes and resources for this episode at http://www.microsite.com/episode13.  Subscribe to Power Moves on your favorite podcast platform, and visit the site to book your free strategy session with me and my team. Let’s create a winning plan for your health business!