Point Of The Story – Details, episodes & analysis

Listen, if there’s one thing I know for sure, it’s that managing ADHD while running a business is not for the faint of heart. (Think: trying to focus while a squirrel does cartwheels in your brain.)

Today we’re tackling the beautiful chaos of ADHD and how to work with it instead of fighting against it. This episode has it all — real-life tips you can put into practice today, personal stories (obviously), so many tangents I lost count, and even a blooper reel at the end. And since this one is for my fellow squirrels, I swore I’d keep it short — spoiler: I absolutely did not.

TOPICS & TANGENTS

— Why my brain feels like a squirrel on an espresso bender

— Tiny Tasks 'Til 10: The method that keeps me sane

— Why my phone’s always “in a ditch” (and yours should be too)

— Sticky notes, color-coded calendars, and other ADHD-friendly hacks

— What not to do when managing ADHD

— A Canadian iPhone saga — yes, it’s relevant (kinda)

— The one productivity trick you’ve probably never tried: working with your shoes on

— Plus, a whole lot more squirrel-friendly advice

POINT OF THE STORY

ADHD can make life and business chaotic, but with the right strategies (and a little grace), you can make it your secret weapon.

GIVEAWAYS

Tag me in your IG stories while listening for a chance to win your nasty bean water on me! Bonus entries if you rate the podcast or leave me a review. And remember, if you're the first to DM me how many times I said the f-word in this episode, you win a special prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Aspyn Ovard on Youtube

— The IG post that inspired this episode

— Squirrel glass from Anthropologie

— Vintage Retriever (store where I get my notepads)

— Fran’s Thread on ADHD tips

— Toggl

— Boutique Lawyer’s Legalzine

— Toby (tab management tool for your browser)

— Google Calendar

— Blog post: Every Tool I Use To Run My Freelance Copywriting Business

— Blog post: How I Manage ADHD As A Business Owner

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro 01:41 My Experience with ADHD 06:36 BTL-isms for ADHD 15:03 The Time I Lost My iPhone in Canada 18:52 Daily Life Tips 28:44 Business Tips 43:59 Tech Tools 53:47 ADHD Hacks (What Keeps Me Sane) 58:25 "Rapid-Fire" Reminders 01:05:47 Point of the Story 01:07:32 Unhinged Blooper Reel

This episode is THE reason this podcast exists. After getting hit with the same Substack questions on repeat, I realized: why not make one epic, tell-all episode to answer them all? So get ready because we’re doing an absolute deep dive into all things Substack — what it is, what it’s not, and why everyone and their favorite influencer seems obsessed with it. We’ll cut through the hype and get real about how to use it without turning your marketing strategy into a hot mess.

TOPICS & TANGENTS

— Why Substack is not the magical marketing unicorn you’ve been dreaming of

— A wild bachelorette party recap (and the reason I sound like a frog in this episode)

— The ultimate breakdown: Substack vs. blogging vs. email newsletters (spoiler: know your lanes)

— My controversial opinion that Substack is not social media, but also...kind of is?

— Paid Substacks: Are they worth it and who should start one?

— Growing on Substack when all you’re getting is radio silence

— Plus, SO much more juicy insights you didn’t know you needed

POINT OF THE STORY

Substack is not an email marketing service provider and it is not a substitute for your blog.

GIVEAWAY

Guess how many times I said the F-word in this episode and DM me the number on Instagram for a chance to win a free subscription to Millionaire Moment on Substack!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Flodesk (code: “BTLCOPY” for 50% off your first year)

— Follow Xanthe on Instagram and Substack and check out Life of the Party

— Follow Kelsey on Instagram and check out Launch Your Own Way

— Some Substacks I follow: Lo Bosworth, Dianna Cohen, Sophia Amoruso

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro 05:00 Understanding Substack: What It Is and Isn't 10:05 The Misconceptions Around Substack 13:48 Who Should Use Substack? 16:03 Email Marketing vs. Substack 37:08 Blogging vs. Substack 51:11 Monetizing Substack 57:06 Is Substack a Social Media Platform? 59:01 How to Grow on Substack 01:03:22 Q&A

Today, I’m sharing my ambitious, audacious, slightly terrifying goal for 2025: I’m making $1 million in course sales this year. No "hope to," no "maybe" — I WILL.

And no, I haven’t joined a pyramid scheme. I’m just a girl, standing in front of a podcast mic, refusing to gatekeep her millionaire dreams. Let’s get into it.

TOPICS & TANGENTS

— Why talking about money is so damn difficult, but we should do it anyway

— A rant on MLM girl bosses

— My Millionaire Moment Substack: real revenue breakdowns + behind-the-scenes tea

— Why passive income is the biggest Internet scam on Planet Earth

— My 2025 goal: 1,334 website copywriting course sales and how I plan to get there

— What I learned from affiliate marketing (and how I made over $10K from a single blog post)

— Why I’m obsessed with workshops — and what’s coming next

POINT OF THE STORY

I'm becoming a millionaire this year. I invite you to do the same.

GIVEAWAY

How many times did I say the F-word in this episode? First person to DM me the correct number on Instagram wins a prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. And listen all the way to the end for a special bonus offer!

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack (All of the offers mentioned in the episode will be linked there!)

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Tonic Site Shop (code: "BTLCOPY" for 15% off everything always)

— Dubsado

— Flodesk (code: “BTLCOPY” for 50% off your first year)

— Showit

— Thrivecart

— Tori Sprankel’s Showit Templates at Eldest Daughter (code: “btlcopy”)

— Fran’s Dubsado Templates

— The Boutique Lawyer

— Lethal Legal

This episode was edited by Adrienne Cruz.

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TIMESTAMPS

00:00 Intro 01:20 Some Disclaimers 04:52 Millionaire Moment Newsletter 05:28 How I'm Going To Make $1 Million 10:04 All The Ways I Make Money Right Now 21:46 Initial Strategies 26:34 Point of the Story

Buckle up because today's episode is one part tough love and one part warm hug. I’m giving you my exact recipe for getting a fucking grip, and there are muffins involved… just trust me.

On the day of recording this, I woke up in peak Sad Girl mode, and after getting kicked by my child all night, I knew it was the perfect day to talk about how to get it together when you feel like absolute trash.

TOPICS & TANGENTS

— Why you should treat your days like recipes

— The difference between de-stressing and removing stress (game-changing, I swear)

— A confession related to my Sephora birthday gift[s]

— Why waiting until Monday to get your life together is a scam

— Habit stacking and how it’s more effective than a complete overhaul of your life

— Doing what works for YOU instead of blindly following other people’s advice

— What it means to swallow a frog (apparently it’s not as common a saying as I thought)

— BONUS: Two proven strategies for getting a fucking grip after a break up

POINT OF THE STORY

You CAN get a fucking grip. It won't be easy, but if you focus on getting a little bit closer each day and doing what works for you, you definitely will.

GIVEAWAYS

How many times did I say the F-word in this episode? DM me your guess on Instagram @pointofthestorypod, and you might win a cute little prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow @xanthe.appleyard, @cominguproses.co, and @kleistcreative on Instagram.

— I said “down bad” so many times I might as well link the song.

— Book Recommendation: The Wedding People

This episode was edited by Adrienne Cruz.

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TIMESTAMPS

00:00 Intro 02:12 It's Time To Get a Fucking Grip 06:07 Create Your Unique Recipe 10:43 Make Your Recipe Bite Sized 12:37 Don't Wait for Monday 14:27 Don't Try To Do It All 16:04 Don't Focus on the Numbers 22:05 Your Journey is Not Linear 25:18 Pay Attention to What Works 29:28 Bonus: Breakup Tips 33:34 Point of the Story

This is it. The episode where I reflect on three whole decades of wins, fails, and lessons — ranging from life-changing truths to random, hilarious realizations that hit me like a truck. If you’re a fellow overachiever, procrastinator, or someone just trying to get a grip (same), this one’s for you.

Spoiler: This episode is not 30 minutes, and you knew it wouldn’t be.

TOPICS & TANGENTS

— My YouTube lifestyle girlie era and how it inspired this list

— Why your body can’t tell the difference between nerves and excitement (because science)

— The life-changing power of “If you don’t ask, the answer is always no”

— How I would easily create a whole business around pubic hair design

— “Reach-out” vs. “reached-out-to” friends (you need to know which one you are!)

— Why rejection is just redirection (and why I’ve chosen to make lemonade out of bruised lemons)

— Why eating cheese when you get COVID is the most vile activity on Earth

— There are sooooo many more lessons in this episode — get cozy because it’s packed!

POINT OF THE STORY

What you’re not changing, you’re choosing. We have so much time, and you’re the one holding the pen — you get to choose how your story goes, even when life hands you bruised lemons.

GIVEAWAY

Remember to follow the pod on Instagram @pointofthestorypod and Sara @btlcopy and tag me in your stories for a chance to win your next bean water on me!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Fable reading app

— Sarah Kleist’s To-Done List

— Xanthe Appleyard’s Leisure Ethic

— Book Recommendation: You Are a Badass at Making Money by Jen Sincero

— Newsletter about the time I figured out the person about to wax my butthole was one of my best friends in middle school

This episode was edited by Adrienne Cruz.

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TIMESTAMPS

00:00 Welcome Back Twice! 04:29 Nerves vs. Excitement 06:30 If You Don't Ask... 09:10 You Can't Force People 10:50 Someone Else's Opinion... 14:40 You're Allowed to Change 16:04 Ditch the Extremes 19:44 You Can Choose Your Mood 22:09 Do What Works For You 24:54 Your Money Mindset Matters 25:58 Tiny Tasks 27:40 If You Think You Can... 28:27 Expensive With Inexpensive 29:11 Swallow the Frog 30:10 Bruised Lemons and Pubic Hair Design 33:18 Boundaries Are Important 35:21 Don't Drink the Poison 37:18 Availability is Not Capacity 39:35 You Don't Always Get Context 40:30 People Aren't Thinking About You 40:51 Nothing is Cringe 41:03 Don't Wait for Monday 42:01 Changed Plans 43:15 You Can't Expect... 44:07 You Can't Date for Potential 45:10 Losing Friends 46:21 Two Types of Friends 48:44 Always Have Snacks 50:24 Rejection is Redirection 51:26 What You're Not Changing... 52:15 Point of the Story

Welcome to the first ever official episode of Point of the Story! I’m your host, Sara Noel — website copywriter, marketing mentor, unapologetic squirrel, and girl who absolutely will not keep an episode under 30 minutes (except maybe this one).

In this episode, I’m diving into what this podcast is, who it’s for (spoiler: you), and why I’m so freaking pumped to yap with you every week.

TOPICS & TANGENTS

— My third-time’s-the-charm podcast journey (and why the first two flopped)

— My dad’s annual Christmas rant about me talking too fast

— What you can expect: lots of swearing, random tangents, but I promise — we’ll always get back to the point (eventually).

— The four-seasons-a-year format (but also, ADHD means I reserve the right to switch things up whenever I want)

— Substack suggestion box for episode feedback and requests

— Our very own Slack channel for the Point of the Story community!

POINT OF THE STORY

I’m excited you’re here.

GIVEAWAY

Tag me in your story while you’re listening, and you could win a Starbucks gift card for your nasty bean water fix.

Follow the pod on Instagram @pointofthestorypod and me @btlcopy (not the sandwich — although I do love a good BLT).

Love u, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

---

TIMESTAMPS

00:00 Welcome! 01:43 Who This Podcast Is For 03:38 What I'm Talking About 05:00 How I'm Structuring This Thing (Or Not) 07:39 Join Us On Slack! 09:24 Giveaway and Conclusion

Welcome to Point of the Story — the only podcast you won’t need to listen to on 2x speed!

I’m Sara — website copywriter, marketing mentor, unapologetic squirrel, and now, the host of what will hopefully become your new favorite podcast.

Point of the Story is for the online business girlies trying to market and grow their brands, the ADHD brains that never shut off, the moms juggling business, babies and bullshit, and everyone in between.

We’re talking all things marketing, motherhood, confidence, productivity — and, of course, managing life as a 30-something squirrel brain, trying to figure out how to do it all (or, at the very least, how to not feel bad about not doing it all).

New episodes drop every Thursday — so, if you want to laugh, learn, and commiserate with someone who truly GETS IT — follow along @pointofthestorypod.

It’s about to get real squirrel up in here.

---

Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

Join the Point of the Story community on Slack.

Leave feedback or episode requests in our Suggestions Box.

To stay up to date with all things Point of the Story, follow on Instagram and Substack.

Follow me on Instagram, Threads, and Substack.

Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

If I had a dollar for every time someone asked for my origin story, I could retire. Okay, maybe not retire, but at least empty the shelves of an entire chocolate shop (my dream).

So here it is — the full story of how I went from having a degree in everything but business to running Between the Lines Copy. And, because I can’t tell this story without mentioning it, how my divorce and my business are forever intertwined. (Spoiler alert: one survived, the other did not. And honestly, zero regrets.)

If you’ve ever wondered how I became Website Girl, Newsletter Girl, Business Mentor Girl, and Squirrel Girl, press play!

TOPICS & TANGENTS

— The pancake theory of first marriages

— The absolute randomness of how I landed on copywritin

— Cold-pitching my way into my first paying clients

— Why my first website was a disaster (RIP GoDaddy era)

— My philosophy degree, which is essentially a degree in reading between the lines

— That one website project that traumatized me for life

— The full-circle moment of working with Showit, Tonic, and Squarespace after resisting them for so long

— How I went from just writing websites to teaching literally everything

— And, of course, what I’d do differently if I were starting over today

POINT OF THE STORY

Your origin story may or may not matter, and that’s up to you. Don’t feel pressured to share yours if it’s not relevant, or not something you want to revisit. But I DO want you to know that, no matter what your story holds, I DO think you should embrace it — even if you had a proverbial pancake flop.

GIVEAWAY

Remember to follow the pod on Instagram @pointofthestorypod and Sara @btlcopy and tag me in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast or leave me a review. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The only podcast I’ve been a guest on that didn’t ask about my origin story: “You’re Watering Down Your Message & it’s Hurting Your Business, with Sara Noel, Website Copywriter” from the Curiously Guided podcast by Mariah Magazine

— Read the OG origin story newsletter: “TOC #185: The first pancake's always a flop”

— Tonic Site Shop (code: "BTLCOPY" for 15% off everything always)

— Showit

— The blog post that pays my Showit bill: “Showit vs Squarespace: Which Should You Choose in 2024?”

— The Millionaire Moment newsletter where I talk about my money privilege: “Whatever the opposite of gatekeeping is, THIS is that”

— The blog post where I talk about not buying the Tonic template: “Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?”

— Check out my copywriting collection on Tiktok

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro + The Pancake Theory 03:07 The Origin Story 08:36 Why I Didn't Spend $1,000 on a Tonic Template 14:15 Where I Got The Idea for Between the Lines Copy 17:48 The First Website I Ever Wrote 21:26 Point of the Story

What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan!

Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’d focus on building a foundation first, so that all my future marketing efforts actually have something solid to stand on. If you’re curious what that looks like, you have to start listening!

TOPICS & TANGENTS

— The exact eight steps I’d follow to grow my business from scratch

— Why your website should come before **social media

— The power of SEO, blogging, and Pinterest for long-term growth

— How my mom risked blindness to read my Apple podcast reviews

— That time I impulsively built my first website on GoDaddy (and immediately regretted it)

— The one quote from this episode that should be tattooed on your forehead

POINT OF THE STORY

Focus on growing your foundation before growing your following.

GIVEAWAY

Tag @btlcopy in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast on Spotify or rate and leave me a review in Apple podcasts. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.

— Join thePoint of the Story community onSlack.

— Leave feedback or episode requests in ourSuggestions Box.

— To stay up to date with all things Point of the Story, follow onInstagram andSubstack.

— Follow me onInstagram,Threads, andSubstack.

— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my websitebetweenthelinescopy.com.

OTHER LINKS

— TheCape Cod Beach Chair I was talking about

— Blog post:“How I’d Market My Business From Scratch If I Had To Start All Over”

— Target Audience and Offer Development Workbooks

— Newsletter about my target audience development workbook:“TOC #215: Only dumbasses assume”

— Blog post:“Showit vs Squarespace: Which Should You Choose in 2024?”

— Sarah Kleist- the BEST website designer

—Showit

—Ubersuggest

—Semrush

—Sarah Burk- Pinterest marketing QUEEN

—Flodesk (code: “BTLCOPY” for 50% off your first year)

—Waitlist for email marketing workshop

—BTL's 28-Day February Sales Challenge

— Private podcast episode:“People will do ANYTHING to sell their offer except TALK about their offer…”

This episode was edited byAdrienne Cruz.

TIMESTAMPS

00:00 Intro + Time Travel

07:42 Understand My Target Audience

12:51 Buy My Website Domain and Choose My Website Builder

15:08 Start With a Website, Not Social Media

17:53 Do Keyword Research and Write Website Copy

20:03 Choose My Website Design Option

22:06 Blog Up a Storm

25:17 Take Advantage of Pinterest Marketing

26:35 Set Up My Email Marketing

29:51 Point of the Story

33:04 Bloopers

Surprise! It’s the first-ever Point of the Story minisode! That means a quick episode packed with value — and zero fluff. (Except for the part where I lovingly call you out, of course. And an occasional tangent because if not, would it even be my podcast?)

In this gem of a tiny episode, we're talking about four common phrases that are quietly sabotaging your confidence. These sneaky little fillers make you sound less credible, less powerful, and frankly, less like the badass business owner you are. So, I’m here to help you ditch them. (And yes, “if that makes sense” is on the list — sorry, but not sorry.)

POINT OF THE STORY

The words you use influence how others perceive you. When you cut out these weak phrases, you instantly sound more confident, capable, and self-assured. And isn’t that exactly what we want?

I hope you loved this minisode! I’ll be dropping more short and snappy episodes like this at random, so stay tuned. And in the meantime — don’t you dare apologize for a damn thing you didn’t do.

Love you, if that makes sense. Bye! 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.

— Join the Point of the Story community onSlack.

— Leave feedback or episode requests in ourSuggestions Box.

— To stay up to date with all things Point of the Story, follow onInstagram andSubstack.

— Follow me onInstagram,Threads, andSubstack.

— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my websitebetweenthelinescopy.com.

This episode was edited byAdrienne Cruz.

TIMESTAMPS

00:00 Intro + a Rant on Filler Words01:11 "This Might Be a Dumb Question, But..."03:47 "Just"04:36 "If That Makes Sense"06:37 "Sorry"08:01 Point of the Story