Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Noel — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all.
New Episodes Every Thursday!
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Squirrel’s Guide To Business: Tips For Working With ADHD
Season 1 · Episode 6
Thursday, January 30, 2025 • Duration 01:09:30
Listen, if there’s one thing I know for sure, it’s that managing ADHD while running a business is not for the faint of heart. (Think: trying to focus while a squirrel does cartwheels in your brain.)
Today we’re tackling the beautiful chaos of ADHD and how to work with it instead of fighting against it. This episode has it all — real-life tips you can put into practice today, personal stories (obviously), so many tangents I lost count, and even a blooper reel at the end. And since this one is for my fellow squirrels, I swore I’d keep it short — spoiler: I absolutely did not.
TOPICS & TANGENTS
— Why my brain feels like a squirrel on an espresso bender
— Tiny Tasks 'Til 10: The method that keeps me sane
— Why my phone’s always “in a ditch” (and yours should be too)
— Sticky notes, color-coded calendars, and other ADHD-friendly hacks
— What not to do when managing ADHD
— A Canadian iPhone saga — yes, it’s relevant (kinda)
— The one productivity trick you’ve probably never tried: working with your shoes on
— Plus, a whole lot more squirrel-friendly advice
POINT OF THE STORY
ADHD can make life and business chaotic, but with the right strategies (and a little grace), you can make it your secret weapon.
GIVEAWAYS
Tag me in your IG stories while listening for a chance to win your nasty bean water on me! Bonus entries if you rate the podcast or leave me a review. And remember, if you're the first to DM me how many times I said the f-word in this episode, you win a special prize!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
00:00 Intro
01:41 My Experience with ADHD
06:36 BTL-isms for ADHD
15:03 The Time I Lost My iPhone in Canada
18:52 Daily Life Tips
28:44 Business Tips
43:59 Tech Tools
53:47 ADHD Hacks (What Keeps Me Sane)
58:25 "Rapid-Fire" Reminders
01:05:47 Point of the Story
01:07:32 Unhinged Blooper Reel
Everything You Want To Know About Substack
Season 1 · Episode 5
Thursday, January 23, 2025 • Duration 01:24:26
This episode is THE reason this podcast exists. After getting hit with the same Substack questions on repeat, I realized: why not make one epic, tell-all episode to answer them all? So get ready because we’re doing an absolute deep dive into all things Substack — what it is, what it’s not, and why everyone and their favorite influencer seems obsessed with it. We’ll cut through the hype and get real about how to use it without turning your marketing strategy into a hot mess.
TOPICS & TANGENTS
— Why Substack is not the magical marketing unicorn you’ve been dreaming of
— A wild bachelorette party recap (and the reason I sound like a frog in this episode)
— The ultimate breakdown: Substack vs. blogging vs. email newsletters (spoiler: know your lanes)
— My controversial opinion that Substack is not social media, but also...kind of is?
— Paid Substacks: Are they worth it and who should start one?
— Growing on Substack when all you’re getting is radio silence
— Plus, SO much more juicy insights you didn’t know you needed
POINT OF THE STORY
Substack is not an email marketing service provider and it is not a substitute for your blog.
GIVEAWAY
Guess how many times I said the F-word in this episode and DM me the number on Instagram for a chance to win a free subscription to Millionaire Moment on Substack!
Love you, mean it. 🖤
Millionaire Marketing Strategies: How I'm Making $1M in 2025
Season 1 · Episode 4
Thursday, January 16, 2025 • Duration 27:31
Today, I’m sharing my ambitious, audacious, slightly terrifying goal for 2025: I’m making $1 million in course sales this year. No "hope to," no "maybe" — I WILL.
And no, I haven’t joined a pyramid scheme. I’m just a girl, standing in front of a podcast mic, refusing to gatekeep her millionaire dreams. Let’s get into it.
TOPICS & TANGENTS
— Why talking about money is so damn difficult, but we should do it anyway
— A rant on MLM girl bosses
— My Millionaire Moment Substack: real revenue breakdowns + behind-the-scenes tea
— Why passive income is the biggest Internet scam on Planet Earth
— My 2025 goal: 1,334 website copywriting course sales and how I plan to get there
— What I learned from affiliate marketing (and how I made over $10K from a single blog post)
— Why I’m obsessed with workshops — and what’s coming next
POINT OF THE STORY
I'm becoming a millionaire this year. I invite you to do the same.
GIVEAWAY
How many times did I say the F-word in this episode? First person to DM me the correct number on Instagram wins a prize!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. And listen all the way to the end for a special bonus offer!
How To Get A Fucking Grip
Season 1 · Episode 3
Thursday, January 16, 2025 • Duration 37:01
Buckle up because today's episode is one part tough love and one part warm hug. I’m giving you my exact recipe for getting a fucking grip, and there are muffins involved… just trust me.
On the day of recording this, I woke up in peak Sad Girl mode, and after getting kicked by my child all night, I knew it was the perfect day to talk about how to get it together when you feel like absolute trash.
TOPICS & TANGENTS
— Why you should treat your days like recipes
— The difference between de-stressing and removing stress (game-changing, I swear)
— A confession related to my Sephora birthday gift[s]
— Why waiting until Monday to get your life together is a scam
— Habit stacking and how it’s more effective than a complete overhaul of your life
— Doing what works for YOU instead of blindly following other people’s advice
— What it means to swallow a frog (apparently it’s not as common a saying as I thought)
— BONUS: Two proven strategies for getting a fucking grip after a break up
POINT OF THE STORY
You CAN get a fucking grip. It won't be easy, but if you focus on getting a little bit closer each day and doing what works for you, you definitely will.
GIVEAWAYS
How many times did I say the F-word in this episode? DM me your guess on Instagram @pointofthestorypod, and you might win a cute little prize!
Love you, mean it. 🖤
BTL LINKS
30 Things I've Learned By 30
Season 1 · Episode 2
Thursday, January 16, 2025 • Duration 54:09
This is it. The episode where I reflect on three whole decades of wins, fails, and lessons — ranging from life-changing truths to random, hilarious realizations that hit me like a truck. If you’re a fellow overachiever, procrastinator, or someone just trying to get a grip (same), this one’s for you.
Spoiler: This episode is not 30 minutes, and you knew it wouldn’t be.
TOPICS & TANGENTS
— My YouTube lifestyle girlie era and how it inspired this list
— Why your body can’t tell the difference between nerves and excitement (because science)
— The life-changing power of “If you don’t ask, the answer is always no”
— How I would easily create a whole business around pubic hair design
— “Reach-out” vs. “reached-out-to” friends (you need to know which one you are!)
— Why rejection is just redirection (and why I’ve chosen to make lemonade out of bruised lemons)
— Why eating cheese when you get COVID is the most vile activity on Earth
— There are sooooo many more lessons in this episode — get cozy because it’s packed!
POINT OF THE STORY
What you’re not changing, you’re choosing. We have so much time, and you’re the one holding the pen — you get to choose how your story goes, even when life hands you bruised lemons.
GIVEAWAY
Remember to follow the pod on Instagram @pointofthestorypod and Sara @btlcopy and tag me in your stories for a chance to win your next bean water on me!
Love you, mean it. 🖤
The Intro
Season 1 · Episode 1
Thursday, January 16, 2025 • Duration 10:10
Welcome to the first ever official episode of Point of the Story! I’m your host, Sara Noel — website copywriter, marketing mentor, unapologetic squirrel, and girl who absolutely will not keep an episode under 30 minutes (except maybe this one).
In this episode, I’m diving into what this podcast is, who it’s for (spoiler: you), and why I’m so freaking pumped to yap with you every week.
TOPICS & TANGENTS
— My third-time’s-the-charm podcast journey (and why the first two flopped)
— My dad’s annual Christmas rant about me talking too fast
— What you can expect: lots of swearing, random tangents, but I promise — we’ll always get back to the point (eventually).
— The four-seasons-a-year format (but also, ADHD means I reserve the right to switch things up whenever I want)
— Substack suggestion box for episode feedback and requests
— Our very own Slack channel for the Point of the Story community!
POINT OF THE STORY
I’m excited you’re here.
GIVEAWAY
Tag me in your story while you’re listening, and you could win a Starbucks gift card for your nasty bean water fix.
Follow the pod on Instagram @pointofthestorypod and me @btlcopy (not the sandwich — although I do love a good BLT).
Welcome to Point of the Story — the only podcast you won’t need to listen to on 2x speed!
I’m Sara — website copywriter, marketing mentor, unapologetic squirrel, and now, the host of what will hopefully become your new favorite podcast.
Point of the Story is for the online business girlies trying to market and grow their brands, the ADHD brains that never shut off, the moms juggling business, babies and bullshit, and everyone in between.
We’re talking all things marketing, motherhood, confidence, productivity — and, of course, managing life as a 30-something squirrel brain, trying to figure out how to do it all (or, at the very least, how to not feel bad about not doing it all).
New episodes drop every Thursday — so, if you want to laugh, learn, and commiserate with someone who truly GETS IT — follow along @pointofthestorypod.
It’s about to get real squirrel up in here.
---
Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
If I had a dollar for every time someone asked for my origin story, I could retire. Okay, maybe not retire, but at least empty the shelves of an entire chocolate shop (my dream).
So here it is — the full story of how I went from having a degree in everything but business to running Between the Lines Copy. And, because I can’t tell this story without mentioning it, how my divorce and my business are forever intertwined. (Spoiler alert: one survived, the other did not. And honestly, zero regrets.)
If you’ve ever wondered how I became Website Girl, Newsletter Girl, Business Mentor Girl, and Squirrel Girl, press play!
TOPICS & TANGENTS
— The pancake theory of first marriages
— The absolute randomness of how I landed on copywritin
— Cold-pitching my way into my first paying clients
— Why my first website was a disaster (RIP GoDaddy era)
— My philosophy degree, which is essentially a degree in reading between the lines
— That one website project that traumatized me for life
— The full-circle moment of working with Showit, Tonic, and Squarespace after resisting them for so long
— How I went from just writing websites to teaching literally everything
— And, of course, what I’d do differently if I were starting over today
POINT OF THE STORY
Your origin story may or may not matter, and that’s up to you. Don’t feel pressured to share yours if it’s not relevant, or not something you want to revisit. But I DO want you to know that, no matter what your story holds, I DO think you should embrace it — even if you had a proverbial pancake flop.
How I’d Market My Brand From Scratch If I Had To Start All Over
Season 1 · Episode 8
Thursday, February 13, 2025 • Duration 34:03
What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan!
Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’d focus on building a foundation first, so that all my future marketing efforts actually have something solid to stand on. If you’re curious what that looks like, you have to start listening!
TOPICS & TANGENTS
— The exact eight steps I’d follow to grow my business from scratch
— Why your website should come before **social media
— The power of SEO, blogging, and Pinterest for long-term growth
— How my mom risked blindness to read my Apple podcast reviews
— That time I impulsively built my first website on GoDaddy (and immediately regretted it)
— The one quote from this episode that should be tattooed on your forehead
POINT OF THE STORY
Focus on growing your foundation before growing your following.
GIVEAWAY
Tag @btlcopy in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast on Spotify or rate and leave me a review in Apple podcasts. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!
Love you, mean it. 🖤
BTL LINKS
[Minisode!] 4 Phrases To Avoid If You Want To Sound More Confident
Monday, February 10, 2025 • Duration 09:02
Surprise! It’s the first-ever Point of the Story minisode! That means a quick episode packed with value — and zero fluff. (Except for the part where I lovingly call you out, of course. And an occasional tangent because if not, would it even be my podcast?)
In this gem of a tiny episode, we're talking about four common phrases that are quietly sabotaging your confidence. These sneaky little fillers make you sound less credible, less powerful, and frankly, less like the badass business owner you are. So, I’m here to help you ditch them. (And yes, “if that makes sense” is on the list — sorry, but not sorry.)
POINT OF THE STORY
The words you use influence how others perceive you. When you cut out these weak phrases, you instantly sound more confident, capable, and self-assured. And isn’t that exactly what we want?
I hope you loved this minisode! I’ll be dropping more short and snappy episodes like this at random, so stay tuned. And in the meantime — don’t you dare apologize for a damn thing you didn’t do.
Love you, if that makes sense. Bye! 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
00:00 Intro
05:00 Understanding Substack: What It Is and Isn't
10:05 The Misconceptions Around Substack
13:48 Who Should Use Substack?
16:03 Email Marketing vs. Substack
37:08 Blogging vs. Substack
51:11 Monetizing Substack
57:06 Is Substack a Social Media Platform?
59:01 How to Grow on Substack
01:03:22 Q&A
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack (All of the offers mentioned in the episode will be linked there!)
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
00:00 Intro
01:20 Some Disclaimers
04:52 Millionaire Moment Newsletter
05:28 How I'm Going To Make $1 Million
10:04 All The Ways I Make Money Right Now
21:46 Initial Strategies
26:34 Point of the Story
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
00:00 Intro
02:12 It's Time To Get a Fucking Grip
06:07 Create Your Unique Recipe
10:43 Make Your Recipe Bite Sized
12:37 Don't Wait for Monday
14:27 Don't Try To Do It All
16:04 Don't Focus on the Numbers
22:05 Your Journey is Not Linear
25:18 Pay Attention to What Works
29:28 Bonus: Breakup Tips
33:34 Point of the Story
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
00:00 Welcome Back Twice!
04:29 Nerves vs. Excitement
06:30 If You Don't Ask...
09:10 You Can't Force People
10:50 Someone Else's Opinion...
14:40 You're Allowed to Change
16:04 Ditch the Extremes
19:44 You Can Choose Your Mood
22:09 Do What Works For You
24:54 Your Money Mindset Matters
25:58 Tiny Tasks
27:40 If You Think You Can...
28:27 Expensive With Inexpensive
29:11 Swallow the Frog
30:10 Bruised Lemons and Pubic Hair Design
33:18 Boundaries Are Important
35:21 Don't Drink the Poison
37:18 Availability is Not Capacity
39:35 You Don't Always Get Context
40:30 People Aren't Thinking About You
40:51 Nothing is Cringe
41:03 Don't Wait for Monday
42:01 Changed Plans
43:15 You Can't Expect...
44:07 You Can't Date for Potential
45:10 Losing Friends
46:21 Two Types of Friends
48:44 Always Have Snacks
50:24 Rejection is Redirection
51:26 What You're Not Changing...
52:15 Point of the Story
00:00 Welcome!
01:43 Who This Podcast Is For
03:38 What I'm Talking About
05:00 How I'm Structuring This Thing (Or Not)
07:39 Join Us On Slack!
09:24 Giveaway and Conclusion
Remember to follow the pod on Instagram @pointofthestorypod and Sara @btlcopy and tag me in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast or leave me a review. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
00:00 Intro + The Pancake Theory
03:07 The Origin Story
08:36 Why I Didn't Spend $1,000 on a Tonic Template
14:15 Where I Got The Idea for Between the Lines Copy
17:48 The First Website I Ever Wrote
21:26 Point of the Story
— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.
— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
00:00 Intro + a Rant on Filler Words01:11 "This Might Be a Dumb Question, But..."03:47 "Just"04:36 "If That Makes Sense"06:37 "Sorry"08:01 Point of the Story
🇨🇦 Canada - marketing
21/06/2026
#45
🇬🇧 Great Britain - marketing
20/06/2026
#75
🇬🇧 Great Britain - marketing
31/05/2026
#91
🇬🇧 Great Britain - marketing
30/05/2026
#62
🇨🇦 Canada - marketing
14/05/2026
#84
🇨🇦 Canada - marketing
09/05/2026
#71
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