Explore every episode of the podcast Point Of The Story
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The 24 Threads in 24 Hours Challenge (How to Come Up With Content When You Have “Nothing To Say”) | 22 Oct 2026 | 00:23:32 | |
I’ve recently accidentally had a little bit of Threads fame for my “24 Threads in 24 Hours Challenge,” and I have a confession… I’ve never even done the challenge. But that’s because I’ve never NOT known what to say in Threads. It started when a student messaged me on Slack and said, “I don’t know what to post on Threads.” And because it’s me, my natural response was, “Well, you have to force yourself to think of something.” Next thing I know, I’ve accidentally started a 24 Threads in 24 Hours challenge, and strangers are tagging me in their results. And I have nothing to sell through this! Not a workshop, sale, or course to take advantage of this virality. Can you believe it??? TOPICS & TANGENTS — I accidentally got a little bit of Threads fame (and changed my Threads bio for the first time since the app existed) — The “I don’t know what to post” Slack message that started the whole thing — The only chapter of Tools of Titans that matters: James’s daily 10 practice — How to fix a creative block — How I turned James’ lists of 10 into lists of 30 and ended up starting this business — The rules of the 24 Threads challenge — Why I’ve never done my own challenge — Tim Ferriss is low-key the biggest girl boss — My new printer and my obsession with printing things POINT OF THE STORY Exercising your idea muscle is great for your creativity, and you should try it through my 24 threads in 24 hours challenge! Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — James Altucher’s original article, “The Ultimate Guide for Becoming an Idea Machine” — My newsletter on the idea muscle (TOC #232) — My original 24 Threads in 24 Hours post — Nadia’s email, “24 threads in 24 hours: a challenge” — Nadia Amer on Threads and her newsletter, Extremely Secret Email Club — Next Chapter, my 2027 mentorship This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| How to Warm Up Your Audience Before a Launch with Kelsey McCormick from Coming Up Roses | 15 Oct 2026 | 00:40:52 | |
Launching in three weeks and just now wondering when to warm up your audience? Girl. You’re past the due date! Warming up your audience is a forever thing. I brought back Miss Launch Queen herself, Kelsey McCormick of Coming Up Roses, to talk about how to do it so you can launch to people who actually give a shit about what you’re selling. We get straight to the point today (I know, a miracle), and we use my own Site Series Sprint as the guinea pig. Pick your date. Reverse engineer. Choose a few places to go really, really deep, and make your launch unmissable. If you’re a squiggly squirrel and you wanna launch something, you can’t skip this one!!! TOPICS & TANGENTS — Why the warm-up phase of launching is forever — Kelsey’s husband and Larry King, and why I should be in broadcasting — How to conduct an audience temperature check — Having 100,000 followers means nothing if you don’t have anything set up to nurture them — Reverse-engineering your launch from the date you pick — Why I hate the sticky note welcome post (and have absolutely done it before) — Picking 3–4 places to go deep, plus one experiment for every layer — Wait lists vs. interest lists for evergreen offers, and why you need 1,000 people on one to get 100 buyers — Warm touchpoints that make people feel like you’re in the room — Why you, why now, why this: the three questions your content needs to answer — Kelsey, me, and the sorority recruitment song that derailed the ending POINT OF THE STORY Ask yourself two questions: how are you going to get visible, and where are you going to talk about it? Then make sure your content answers why you, why now, and why this. Love you, mean it. 🖤 KELSEY LINKS — Follow her on Instagram and Threads — Check out her website — Join Launch Your Own Way (use code BTLCOPY) — Learn how to grow a waitlist that’s warm, willing, and waiting for your offer in just 5 days — Take the How Hot Is Your Audience? quiz — Get her free Creative Campaign Ideas — Subscribe to her weekly newsletter, The Squig — Grab the free audio training from The Warm Up — Watch the free campaign planning session replay BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Hello Lemon (Michelle) — Samantha Schmidt, founder of The Loop This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. | |||
| How to Get More Clients as a Creative Business Owner: Blogging, Direct Mail, and Adding a Second Income Stream (Mentorship Moment Series Ep. 2 with Meghan Doucette) | 08 Oct 2026 | 00:59:10 | |
This is Mentorship Moment #2, a live strategy call with Meghan, a brand and website designer who co-owns Lemonade Co. with her friend. She bikes everywhere, she'd tattoo "fuck the system" on her face, and her full sleeve of stick-and-pokes comes from a guy in an off-grid cabin who serves tea and keeps the wood fire going. (Of course he does!) We get into why there are no rules about blog length, how to create a physical magazine that doesn't get tossed as junk mail, what I actually did in the "middle" of my business, and the question I knew was coming: how do you double your income? Do I ever give a short answer? No. Not one time. Meghan sat there smiling while I yapped my ass off, but of course, she walked away with a plan. TOPICS & TANGENTS — There are no rules for blog length (sorry, Neil Patel) — The exact blog outline I'd use for a how-to style blog post — My "People Also Ask" SEO hack (basically how I rank #1 for half my blogs) — Mailing a physical magazine to nonprofits so it doesn't get tossed as junk mail — Putting your freebie QR code on a coffee shop bulletin board — Meghan's stick-and-poke tattoos are done in an off-grid cabin with tea and a wood fire — What I actually did in the "middle" phase of my business (I decided I was the best, then acted like it) — ADHD diagnosis congratulations and the "ADHD MLM" — How to double your income without just working more POINT OF THE STORY You have to believe in yourself as much as everybody else does. If I don't feel confident in myself, who else is going to? Act in alignment with who you want to be, then back it up. Love you, mean it. 🖤 MEGHAN LINKS — Follow Meghan on Instagram, Threads, and LinkedIn — Subscribe to her newsletter, The Squeeze — Check out her website — Follow Lemonade Co on Instagram — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26) — Read my Showit vs. Squarespace blog post — Learn SEO from Mariah Magazine This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| YouTube Marketing for Business Owners: Does It Actually Work? Find Out From YouTube Expert Jamar Diggs | 01 Oct 2026 | 01:09:44 | |
I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something business-related? I quit. It sounds like the most overwhelming task on the planet. And "where's my fucking time?" is not a good enough excuse, because I have a podcast, a mentorship program, one-on-ones, client work, a membership, a regular YouTube channel, and a life (and a boyfriend). I always joke that I have 85 businesses. I'm also writing a book. Hello, almost forgot that part. I'm doing the most over here!!! So naturally, I invited a YouTube strategist on the show to tell me what I'm doing wrong with my channel. Jamar Diggs is the founder of J Diggs Media, and he helps brands, marketing teams, and service-based business owners turn their expertise into YouTube videos that sell for them without becoming full-time content creators. TOPICS & TANGENTS — Nobody cares about your hot takes until you help them first — I accidentally turn every video idea into a workshop — The lead magnet move that lets you stop waterboarding people with your knowledge — Jamar has no respect for YouTube Shorts — The accounting firm that made $100K+ from a phone and a white wall — Jamar's deer live stream gift shop — "Don't be broke about it" is the only setup advice you need — Starting from zero, and why embarrassment is a choice — How often to post and how long videos should be — Going live like it's a paid workshop POINT OF THE STORY Nobody cares about your hot take until you help them first. Your dream client doesn't know you enough to care about you yet, and they're not sitting there dying to know what's in your brain. All they want to know is whether you can help them and how. Solve one real problem, give them one solid win, and then they'll care about your hot takes. Love you, mean it. 🖤 JAMAR LINKS — Follow Jamar on Instagram, Threads, and LinkedIn — Watch him on YouTube — Grab his free guide: How to Sell on YouTube (Even with a Small Channel) — Check out his website and his membership, the Low-Lift Club — His walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Promote your lives with Luma, the free event tool that adds them to calendars and sends reminders — Script your videos with Speakflow, the free web-based teleprompter — Get the Elgato Prompter, the teleprompter that connects to his DSLR — Subscribe to my YouTube channel This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. | |||
| 300 Newsletters Later: What I've Learned (& How Much $$$ I've Made From Email Marketing) | 24 Sep 2026 | 00:29:55 | |
300 weeks, five and a half years, and not a single missed Tuesday!!! Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved newsletter against the world. If you have ADHD, you know exactly why I'm making such a big fucking deal about this. I can't say I've stuck to anything the way I've stuck to the Tuesday Table of Contents. And I genuinely owe almost all of my success in business to it. So in this episode I'm sharing what I've learned from 300 newsletters, including why weekly newslettering isn't hard (you're just making it hard), and why the emails you think are boring are probably the ones people remember the most. TOPICS & TANGENTS — What newsletter #1 was like — How I grew from 60 subscribers to about 6,000 — My email stats — Why a monthly newsletter gets you a "who the fuck is that?" and an unsubscribe — The three-sentence newsletter I remember fondly — Making your newsletter a thing — Sticking to a format is basically my Monday morning hip thrusts — Letting people in on the lore — Replies, deliverability, and the power of a squirrel emoji — The time I hard-launched my boyfriend and got 65 replies — How I've made over $1 million from email marketing alone POINT OF THE STORY People don't need you to have something revolutionary to say. They just want relatable! If I'd overthought myself into never sending a damn thing back in January 2021, I wouldn't be here. So start sending, and see what happens 300 weeks from now. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Tuesday Table of Contents #300: 300 Weeks Straight. Holy Shit — Subscribe to the Tuesday Table of Contents — Swipe File (code "SWIPERNOSWIPING" for $31 your first month) — You're Not Annoying Workshop — Newsletter Storytelling Workshop — 05: Everything You Want To Know About Substack — Flodesk (code "BTLCOPY" for 50% off) This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. | |||
| Inside the $7M Yap Challenge Everyone's Jealous Of: Is it Possible to Get Results like Jessi Jean? with Expert Copywriter & Coach Julie Chenell | 17 Sep 2026 | 00:52:44 | |
Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it. Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the behind-the-scenes tea. Jessi was posting daily content for five months with zero idea where it would land, and overdelivering because that's just who she is, not because she had a number in her head. She certainly did NOT set out to make millions of dollars with her viral Yap Challenge. But is it possible to replicate? Julie’s breaking down the four ingredients behind that launch, why she went digging through the meanest comments on the internet on purpose, and what she would've done for Jessi without a single viral post to work with. TOPICS & TANGENTS — How Julie wrote the email sequence that made Jessi Jean $7M — Her research process: mining Threads and testimonials for the good AND the bad, and using the hate to pre-solve objections — The difference between "lawyer arguing" emails and story-driven emails — Skill-based launches vs. transformation-based launches — Is Jessi Jean's launch repeatable? — The four ingredients behind the $7M launch — Threads strategy 101: post like it's Twitter, and do 10 comments for every post you make POINT OF THE STORY You don't need Jessi Jean's circumstances. You need a skill, months of effort with no promised outcome, and the discipline to keep going even when things don't work out! Love you, mean it. 🖤 JULIE LINKS — Follow Julie on Instagram and Threads — Listen to her podcast Million Dollar Grit — Check out her website and her offer Funnel Gorgeous BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a Fucking Grip (Mentorship Moment Series Ep. 1 with Adrienne Cruz) | 10 Sep 2026 | 01:35:01 | |
If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone. Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signature strategy calls for free and let you listen in! Adrienne came in with a real problem. Her first-ever launch of Saturday Morning Launch Plan (her podcast launch group program) sold 14/10 spots, but round two only sold ONE. She'd been sitting on that flop for months, convinced she couldn't emotionally survive doing it again. So we got into it, and by the end she had a legitimate plan, and a whole email sequence, AND a new freebie idea, and a million other things that shouldn’t realistically fit into a 60-minute strategy call but do in mine. TOPICS & TANGENTS — Adrienne becomes my first-ever recorded Mentorship Moment guinea pig — Chris (Adrienne's husband) gets publicly manifested a job offer in Boston so Adrienne and I can finally be neighbors — The TL;DR: Saturday Morning Launch Plan's beta round sold 14/10 spots, but the second round sold only one spot — What to do when your launch flops and you’re dreading the next one — Separating the technical readiness problem from the emotional readiness problem — The Life of a Showgirl discourse that had Adrienne muting Taylor Swift-related words on Threads — The two-freebie funnel strategy — Building out the welcome email sequence, freebies to launch, step by step — Splitting Saturday Morning Launch Plan into a self-paced evergreen version and a live version, and how pricing would be different for each — Why one flop launch doesn't necessarily mean the strategy is broken — Building in an end-of-program incentive to get people to do the thing — How long to market a launch before hitting launch fatigue POINT OF THE STORY Worrying about a bad outcome that hasn't happened is its own kind of wasted energy. Better to spend that energy figuring out whether people aren't buying because they're not ready, not aware, or not yet convinced, and building the funnel that meets them where they are. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Cape Cod YouTube vlog with Adrienne — 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26) — Learn more about Mentorship Moment strategy calls — Next Chapter (new mentorship coming soon!) — Launch Strategy for Squirrel Brains (with Kelsey Quinn, Coming Up Roses) — Saturday Morning Launch Plan (the whole subject of this episode!) — The Podcast Starter (Adrienne’s freebie) — You're Not Annoying workshop This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. | |||
| The Perfect ADHD Monday Routine: This Is How You Become a Morning Person | 03 Sep 2026 | 00:48:21 | |
I'm back for my first full week of routine after a long, unstructured summer, and because I love you, I'm about to bully you a little. If you've got ADHD and you've ever watched the girlies at the gym at 6 a.m. and thought “how do they do that,” I've got answers, and you're not gonna want to hear them. The secret is this: You have to decide ahead of time who you want to be, and then force yourself to do it, five minutes earlier at a time. That’s the philosophy behind my perfect Monday routine, and you’re welcome to steal every single step, except falling asleep on my boyfriend’s biceps. Those are mine. TOPICS & TANGENTS — Being "all or nothing" is sabotaging your ADHD goals — My full routine to have a perfect Monday — My current Brick schedule — A world-record-sized hornet's nest and a fainting exterminator — Why switching my environment is my go-to reset — An ode to my Crown Affair towel — Admin day breakdown: newsletter, Swipe File edits, podcast planning, Write Your Site prep POINT OF THE STORY If you want to be something, you have to decide how badly you want it and start absurdly small. Don't set unrealistic expectations for yourself, because that's the fastest way to get discouraged and quit. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Write Your Site - my live website copywriting program, starts September 14th — Swipe File - my newsletter content membership — Josh's nutrition coaching/personal training — My YouTube channel — Past episodes: How to Get a Fucking Grip, A Squirrel's Guide to Morning Routines, How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar, Squirrel's Guide to Spending Money: What's REALLY Worth Your Money? This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Squirrel's Guide To Spending: What's REALLY Worth Your Money? (Life & Business!) | 27 Aug 2026 | 01:05:15 | |
Whatever number you think I spend in a given month, multiply it by five. Because not only do I have a spending problem, I also have ADHD, as we damn well know, and about 80% of the time, the ADHD impulse demon is taking over my wallet. So I feel exponentially, exceptionally qualified to tell you what's worth your money. We're talking rent versus buying a house. We're talking the time my house cleaner fired himself mid-voicemail by calling me a fucking douchebag, and somehow I still think cleaners are worth it. And soooo much more life stuff before getting into business: bookkeeping, web design, hiring an OBM, and my favorite business investment: letting Adrienne handle every single thing about this podcast so I never have to. TOPICS & TANGENTS — The ADHD tax vs. the ADHD premium, explained — The best purchase of my life (it’s a hair towel) — Making a case for first class flights — Concert tickets, period underwear, and Adrienne's Diva Cup cameo — All my business worth-its — Hiring an OBM and learning to let go of control — The four business non-negotiables — A rundown of my own shop! POINT OF THE STORY Pay for what removes friction and brings you joy, and don't feel guilty about it. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Sarah Kleist / Kleist Creative — Alice Björkstrand's FLOW Program — Knix — Shokz OpenRun Pro Headphones — Past episodes: How to Actually Buy a House Without Crying with Alli Moore, Meta Ads For People Who've Been Avoiding This Conversation with Alice Björkstrand, Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS] This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Have We Lost the Art of Discourse? & Other Things I'm Thinking About | 13 Aug 2026 | 00:58:08 | |
So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I getting canceled, and is she calling to warn me?!?" Turns out her flight to Vermont got canceled (not me); she rerouted herself to spend five days with me instead, and at some point in the week, I panicked because I had zero podcast episodes scheduled. We were brainstorming episode ideas when I whipped out my Notes app list of things I'm thinking about lately and said this would be the next episode. So here's a list of half-formed thoughts on weight loss (it’s the first thing on the list, so trigger warning), discourse, diaries, corn (yes, corn), why nobody celebrates their friends unless there's a ring involved, etc. presented with zero conclusions and a heartfelt request that you not cancel me for any of it!!! TOPICS & TANGENTS — Why we’ve lost the ability to have a healthy discourse anymore — The weight loss conversation nobody's allowed to have without GLP-1 allegations or a "you're so brave" from a stranger — My case for AI disclosures, privilege disclosures, and just bringing back disclaimers in general — The "one platform for a month" experiment — My secret desire to be a painter (I can paint exactly one cartoon sailor) — A deep dive into why corn is called "ears" that left me with more questions than answers — Why everyone needs to get a diary and stop posting their diary entries on threads instead (I will buy you the diary — send me the link!) — Bringing back being strict as a concept — Why there's no cute, non-clunky way to just count my steps without a company selling my data to the government POINT OF THE STORY This whole episode is permission to have a thought without needing an ending for it. I journal these things instead of letting them sit in my brain as open tabs my ADHD can't close, and I'm passing that along to you. Start conversations you don't know the endings to. Bring back discourse for the sake of it. It's chill to not have a conclusion. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — This week's newsletter: "BTL Copy Was Almost BTL Corpse" — Episode with Sarah Kleist: Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist) This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Stop Hiding Behind Your Laptop: In-Person Networking Tips for Online Business Owners With Andrea Shah | 06 Aug 2026 | 00:55:55 | |
I know you love your online little bubble. I know you call your internet friends your "coworkers" even though you've never met them in person (same). But Andrea's here to make the case for face-to-face networking. Andrea Shah is a website copywriter for wedding pros, and if there's anyone who knows the ROI of getting in a room with the right people, it's her. Not the version you're picturing where you're standing in a room of old white dudes in suits waiting to deliver your elevator pitch, but the version where you wear something bold so people come talk to you, where you ask a great question (we've got plenty) instead of the world's most boring small talk. And where sometimes a total stranger gets within six inches of your face to interrogate you about your website's AI visibility score. (I'm still mad about that one!) TOPICS & TANGENTS — Why in-person connection still matters when you can build a whole online business without ever leaving your bubble — The difference between a general networking event and a client-focused conference — Budgeting for conferences: how to think about ROI before you drop money on a ticket — How to pick an event when you don't have a specific niche — Why the size of a conference matters and how to know if a room is already saturated with people who do what you do — The questions to actually ask someone you just met (way better than "so what do you do") — A trick for getting people to come talk to you first — My ADHD tip for staying present in a conversation (it involves poking myself) — Andrea's advice for the anxiety girlies replaying the night on a loop afterward — Should you bring a friend to a networking event? POINT OF THE STORY Networking isn't the old-boys-club elevator pitch you're picturing. It's wearing something bold, asking a good question, and remembering that nobody's replaying your awkward moment the way you are. Go talk to someone!!! Love you, mean it. 🖤 ANDREA LINKS — Follow Andrea on Instagram and Threads — Check out her website — Grab her freebie — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Blog post: 3 Reasons Why AI Copywriting Won't Replace Humans — Past episode: Episode 49: If You Want A Village, You Have To Be A Villager This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| The Biggest Lore Drop Yet, Doubling Kal's Income, and a Venmo Heist (Switcheroo Series Ep. 3 with Kalyl Kadri) | 30 Jul 2026 | 00:59:49 | |
Kal from Words Hurt hosted this Switcheroo Series episode, and instead of just winging it, he called my best friends and got the actual receipts on me. So this is not a normal episode. This is a lore drop… AJ, the guy from a bar in Scottsdale, I got a matching tattoo with. Howie, the guy whose Venmo I stole from for no reason. Founders Day brunch, hosted on a bottle of Jose Cuervo and zero hours of sleep. My high school cafeteria's most secondhand-embarrassing moment. But don't worry, we get into some businessy stuff too — my creative process, how I write website copy, and I hand Kal a full business plan for free because apparently that's just a thing I do now in this series! TOPICS & TANGENTS — Panel of Experts: I'm reborn as a painter who works exclusively in blueberry chai latte pigments — The Point of the Story Jeopardy game — My most embarrassing memory — The AJ story: a bar in Scottsdale, a matching flame tattoo, and a mom who still likes my Instagram posts — The time I Venmo'd myself $65 off a guy named Howie's phone — Hosting Founders Day brunch the morning after finishing a bottle of Jose Cuervo (I don't get hungover, and nobody believes me) — My Lightning McQueen and Cars obsession, explained — Why I have to add every dented can to my cart (the word for my belief that inanimate objects have feelings is anthropomorphism, I asked Adrienne to include it here btw) — The time Xanthe and Frank took me to Disneyland — Why I don't write website copy in order POINT OF THE STORY Embarrassment is a choice, and I'm not choosing it, but secondhand embarrassment? That one gets me every time. Love you, mean it. 🖤 KALYL LINKS — Follow Kalyl on Instagram and Threads — Check out his website — Subscribe to his newsletter BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist) — Switcheroo Series Ep. 2: Switcheroo Series Ep. 2: Audacity, People Pleasing, Confidence, Threads Icks, and That One Time I Threatened to Sue Walmart — Adrienne's newsletter, Sounds Like Brunch — Into the Blue by Emma Brodie This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Small Audience = Big Sales! How To Convert Your Email List Even if It’s Under 500 Subscribers with Natalie Daly | 23 Jul 2026 | 00:54:43 | |
My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your tiny audience for your sales problem, buckle up, because we're about to ruin that excuse for you! Natalie’s here to break down how to actually convert a small audience, and the short version is: it's not about growing bigger, it's about who you're talking to and how. We got into the "show up for the few" mindset, why trying to be an easy yes matters more than being impressive, the difference between anchoring and activating your email list, and why a beige, forgettable email is worse than an unsubscribe. TOPICS & TANGENTS — The "show up for the few" mindset, and how one $500 pop-up offer turned into $65K — Entitled marketing energy vs. actually making your offer an easy yes — Why people are so scared of "failing in public" — My hot take on airing your business diary online — You're not selling copywriting, you're selling the buttery croissant — Cold, warm, hot audiences — Unsubscribes are actually proof you said something — How Natalie took a client's reels from 300 views to 15K by going deeper — My LinkedIn AI-bait experiment — The "write to one person" rule POINT OF THE STORY Speak to your all-in buyers. Don't waste your time trying to educate people into being ready — all that does is send the people who are ready today straight to your competitor. Act like they already want it! Love you, mean it. 🖤 NATALIE LINKS — Follow Natalie on Instagram — Tune in to her private podcast, Double Your Demand (A free private podcast that shows you how to make weekly sales your new standard - so you can stop relying on make-or-break launches) — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Squirrel's Guide to Morning Routines: The ADHD Science You Need To Have a Better Day | 16 Jul 2026 | 00:18:47 | |
Today I might hurt your feelings. I'm sorry about that, but this is a soapbox I need to get on because I refuse to let you ruin your own day. We're getting into the neuroscience behind why the first thing you do in the morning ends up being the only thing you want to do all day, and why this hits even harder if you've got an ADHD brain. Blame your prefrontal cortex, the part of your brain that handles planning, prioritizing, and not doing stupid things. When you first wake up, homeboy (don’t ask why, but I picture it as a bossy man) is not online yet. He's still rubbing his eyes, still asking for his nasty bean water. And while he's off in la-la land, you are incredibly impressionable. Whatever you touch first leaves a deep imprint. Do you really want that to be your phone?!? TOPICS & TANGENTS — The neuroscience term for why your morning "imprints" your whole day (it's called attentional priming) — How your first dopamine hit of the day basically sets your brain's algorithm for the next 16 hours — Why ADHD brains are interest-driven, not importance-driven — The hidden metabolic cost of task-switching — My actual social media rule: 9am–9pm, four days a week, no exceptions POINT OF THE STORY You're addicted to the first signal your brain receives, telling it what matters today. That signal gets chosen in a small, quiet moment before you're even fully awake, and your entire day builds on top of it. Once you learn to work with that instead of fighting it, your mornings will stop feeling like shit. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Past episodes: 30 Things I've Learned By 30, How to Keep Promises to Yourself (Even With ADHD), How To Go OFFline When Your Business Is ONline (Without Feeling Guilty) This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| The Truth About Quitting Your Business for a 9-to-5 with Jemilla Mills-Smith | 09 Jul 2026 | 00:48:01 | |
You know how sometimes you meet someone and you're like, "I need to know everything about you"? That's my friend Jemilla of Storyteller Studios. This is honestly a "meet her" episode because she's living a life I know a lot of you are contemplating living too. She spent years as a full-time copywriter and content creator, and then made the leap back into a 9-to-5 as a social media manager. We get into why she went back to corporate, what it's like being the only Black woman in the office, the money mindset spiral of running your own business, and why "going back to corporate" is absolutely not the easy way out people think it is. TOPICS & TANGENTS — Why she went back to a 9-to-5 after years of full-time copywriting and content creation — Being the only Black woman in the office, and what people don't clock unless they've lived it — Money mindset, privilege, and supporting family back home while self-employed — How she landed her social media manager role without a portfolio — Advocating for yourself at a 9-to-5 when nobody else will — Instagram stories vs. the feed, and why she only posts three days a week — The great Roku debate (are Americans even using this?) — Batching content, plotting every minute of the day, and giving yourself permission to rest — Her most successful YouTube content has nothing to do with her expertise POINT OF THE STORY Everybody's capacity is different, and you don't have to tough it out just because someone else thinks you should. Love you, mean it. 🖤 JEMILLA LINKS — Follow Jemilla on Instagram, Youtube, and Tiktok — Stalk her website — Check out her Content Creator Mini Course, Hub, & Idea Vault —Join her Monthly Content Days (Membership) — Her walkout songs: song 1 + song 2 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Point of the Story Guest Walkout Songs Playlist — Grab my 30-Day Subscriber Challenge This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Audacity, People Pleasing, Confidence, Threads Icks, and That One Time I Threatened To Sue Walmart (Switcheroo Series Ep. 2 with Adrienne Cruz) | 02 Jul 2026 | 01:22:46 | |
"You will be giving me the job, or I will call my attorney." That's a real sentence fifteen-year-old me said to a Walmart HR rep, on the phone, in homeroom, over a paint-stirring position. I don't even know who my attorney was supposed to be; I just knew I'd already signed the papers and I wasn't about to let some HR lady tell me no. That's basically been my whole personality since birth, and in this episode, my podcast editor Adrienne Cruz decided it was time to talk about it. She kicked me out of the host chair, gave the whole episode a theme (Sara's Audacity), and asked me questions I had zero chance to prepare for, including "what's the most audacious thing you've ever done in business, dating, and life," which, deadass, I had two answers for in every single category. TOPICS & TANGENTS — Why I can’t stand "desperate loser energy" on Threads or anywhere — Why people pleasing is selfish — Cringe vs. conversational copy — The real reason I started this podcast (it has to do with Substack) — When I started diversifying my income — How to get known in a flooded industry without "just be yourself" as the only answer — Managing ADHD as a single mom with four newsletters and zero chill — A very important Love Island USA rant — Adrienne's selfish question: how to hit 500 newsletter subscribers by the end of Q3 POINT OF THE STORY Don’t wait to feel confident before you act like it. Be loud and stop asking "why me" when the real question is always "why not me." Love you, mean it. 🖤 ADRIENNE LINKS — Subscribe to Sounds Like Brunch, Adrienne's newsletter for current and future podcasters — Follow her on Instagram and Threads — Check out her website — Grab her freebie, The Podcast Starter, if you’re thinking of starting a podcast BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — 30 Day Subscriber Challenge ($30) — You're Not Annoying Workshop — Sponsor the podcast or newsletter — Switcheroo Series Ep. 1 with Sarah Kleist — Have You Filled a Bucket Today? by Carol McCloud — What Do You Do With an Idea? by Kobi Yamada — Keke Palmer's "Sorry to This Man" clip This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Why ADHDers Can't Start Anything — Even The Things They WANT To Do (And No, You're Not Lazy) | 25 Jun 2026 | 00:29:23 | |
Whoever said "do the hardest thing first" has never had ADHD. That advice is the neurotypical fever dream of the century, and on behalf of the entire neurodivergent community — we are not doing that. We did not consent to it, and we will not be participating. It's not that ADHDers don't want to do things. It's not that we don't know the deadline. It's that our brains are literally wired to fight us on starting, even when we're excited. The start button just doesn't work the same way. Then, the guilt shows up, and suddenly we've reorganized our Notion for the twelfth time and somehow it's 11:47 PM. In this solo episode, I'm breaking down the four reasons ADHD brains struggle to start tasks. This is the validation episode I wish someone had sat me down and forced me to listen to years ago. TOPICS & TANGENTS — The dopamine issue: why your brain is just shopping for better chemicals — The start button problem (and the bitch-ass prefrontal cortex responsible for it) — Why your brain treats your to-do list like a physical threat — Time blindness: when "later" feels so real your brain genuinely believes it's optional — Interest vs. importance — and why interesting wins every single time — Why you can't start something you're genuinely excited about — The freebie I’ve been avoiding that could make me $15K — and why I’m STILL not doing it — Perfectionism as avoidance POINT OF THE STORY It's not laziness or a character flaw. Your ADHD brain is just asking for a different entry point. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Subscribe to The Squirlie - my weekly newsletter for ADHDers — The Wicked Easy Web Copy Guide (and the commercial license) This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| You’re Too Pretty To Be Stressed About Money: Getting Your Financial Shit Together With Hot Girl CFO | 18 Jun 2026 | 00:53:11 | |
You're too pretty to be stressed about money. That's the thesis of this episode, and the Hot Girl CFO is here to make sure you actually believe it. In this episode, I sit down with Meaghan — fractional CFO, certified money mommy, and the woman who will absolutely put her voice in your head every time you open your credit card app. (Basically, she's everything your crusty dad's dusty accountant never was.) We're talking about what a CFO even does, when you're ready to hire one, and the real reason your business bank account feels like a black hole even when revenue is good. TOPICS & TANGENTS — The revenue range where hiring a CFO starts to make sense — Business creep: why your contractor line might be quietly eating you alive — The five-account system that tells you exactly how to split your money — How to pay off debt (snowball vs. avalanche, no Dave Ramsey required) — Why Meaghan is a self-described "debt girly" and not ashamed about it — Why I only pay myself once a month now — Spending a whole flight reading the fine print on my credit cards — The dopamine trap of launching something new instead of selling what you already have POINT OF THE STORY Look at your numbers even if you’re afraid to. The most empowering thing you can do for your business is to know exactly what you're working with. Love you, mean it. 🖤 MEAGHAN LINKS — Follow Meaghan on Instagram and Threads — Check out her website — Browse her services — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Audio Messaging You Like You’re My Best Friend | 11 Jun 2026 | 00:43:37 | |
Every single morning, I record my friends a podcast. And by podcast, I naturally mean a long-winded audio message spanning anywhere from eight minutes to thirty minutes about literally anything and everything. I don't even know what's gonna come out of my mouth until I start talking. So this morning, I thought, why don't I record the podcast while I'm on this walk? That's what you're getting today: literally just a voice note I recorded on my walk. TOPICS & TANGENTS — The ick I have about "I was offline" content, even though I post it too — Getting 1,100 likes on LinkedIn by using one of my favorite curse words — Why I'm sick of the AI conversation but keep starting it — My actual hot take on how I use ChatGPT — The case for putting pricing on your website — My chai latte recipe that will genuinely change your life — Getting literally lost in my own neighborhood mid-episode — The personal work I'm doing on being less sensitive — My treadmill time list and why movement is the ADHD brain's best friend POINT OF THE STORY Own your contradictions, keep moving, and for the love of God, put your pricing on your website. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Into the Blue by Emma Brodie — Be Ready When the Luck Happens by Ina Garten — Episode 40: Should You Display Pricing on Your Website or Not? — Episode 67: How To Go OFFline When Your Business Is ONline — Blog post: 3 Reasons Why AI Robots Won't Replace Copywriters — Adrienne's newsletter, Sounds Like Brunch This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| How to Vacation Proof Your Business: The 8 Things Your Business Needs So You Can Actually Take a Break | 04 Jun 2026 | 00:42:36 | |
"Your business works for you while you sleep." Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to 2022 said that phrase and then just disappeared off the face of the earth, leaving no explanation of what the hell you're actually supposed to build so that the whole working-while-you-sleep thing can happen. It IS possible to have a business that works for you, but you need to be the one to do the work first so your business CAN work for you. You can't just spawn a vacation-proof business out of nothing. Once you've built the right foundation, you can fully take a break from Instagram, email, posting, and checking anything having to do with your business — and not be worried that people are forgetting about you or you're losing momentum. TOPICS & TANGENTS — What a "vacation-proof business" means — Your website is the hardest-working employee you're not paying — SEO as a 24/7 marketing employee who never asks for PTO — Blogging has no vanity metrics, and that’s a good thing! — Email funnels: the girlboss advice that's actually right — Why I did a complete 180 on having a weekly podcast — The only marketing task I would have a full conniption over skipping — Pinned posts as a missed opportunity — Scheduling social posts while you're offline might not be the best idea POINT OF THE STORY Your business works for you when you've built it on a foundation that doesn't need you online 24/7 to keep running. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Part 1 of this series: How To Go OFFline When Your Business Is ONline (Without Feeling Guilty) — Stalk my blog, especially my Website category — Join my vacation proofing workshop — Blog post: “Is Blogging Still Relevant To Your Marketing Strategy In 2026?” — Past episode: “How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy” — Past episode: “How To Sell on Evergreen Without the Girlboss Bullshit with Chelsea Quint” — Past episode: “Everything You Want to Know About LinkedIn with Nicole Marguerite Gray” — Won’t Sell Itself (email/sales page workshop) (Use LEMONADE for 30% off!) — Adrienne’s podcast launch course, Saturday Morning Launch Plan — Adrienne’s out of office IG post This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| How To Go OFFline When Your Business Is ONline (Without Feeling Guilty) | 28 May 2026 | 01:02:31 | |
I don't exist in July. That sentence is a content pillar of my business, and if you've been around long enough, you already know that! But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed her email password just so she couldn't log back in. The one refreshing Stripe 20 times a day even though I get paid once a month. The one who technically had a "business" but was, in reality, just a workaholic with a Canva subscription and some unprocessed feelings about her life. This episode is for the version of you that knows you need a break but can't stop shoulding yourself to death about it. We're talking about how to actually be offline — guilt-free, ADHD brain and all — without ignoring your business or becoming completely irrelevant the moment you step away from your phone. TOPICS & TANGENTS — The difference between being offline and being negligent — Availability vs. capacity: the client who thought I owed him a call because I was sending him blogs — The mental reframes you need when the "I should be doing something" voice won't shut up — How to wean yourself off your business without going cold turkey and relapsing into your email — Bricking your phone, deleting Stripe, and other unhinged (but necessary) things I've done in the name of rest — What to actually do with yourself when you're offline — including the analog bag, Sudoku, and a crochet kit I've had since Christmas — Your audience is at Costco and not refreshing your Instagram waiting for you to post — The chapstick method for remembering ideas in the middle of the night POINT OF THE STORY Take a weekend off social. End your workday an hour earlier. Make the list of things you actually want to do. You built this business for the flexibility, didn’t you? Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Past episode: “How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar” — Substack: “how to stop squirreling all over town: the "tiny tasks til ten" method!” — Past episode: All My Streams of Income as a Copywriter and Marketing Mentor Making $400k/Year — TOC #232: if you can't think of 10, think of 30 (or else) — Open Loop Newsletter for copywriters — Instagram: @siececampbell — Brick (my affiliate link!) This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Inside Success Story: What Years of Mentorship Really Looks Like with Amy Hanneke | 21 May 2026 | 01:03:42 | |
An incomplete list of things Amy Hanneke has done since joining Success Story: Decided to drop design and just be a copywriter. Tried design again. Said never fucking mind. Became the president of her own board of directors. Checked off every single thing on her 2025 plan. Started answering her own Slack questions in voice memos before I could even respond. Amy Hanneke has been in Success Story for — honestly, it feels like 18 years at this point — and she is the perfect example of what happens when someone actually puts the work in. And in this episode, she's here to talk all about her experience inside Success Story (and a bunch of other fun, completely unrelated things, of course). TOPICS & TANGENTS — Amy's origin story: from all-inclusive designer-copywriter to "actually, I'm just a copywriter" — Why complicated is canceled (and why Amy has genuinely considered getting it tattooed) — The horse blinders era and what it took to stop looking at what everyone else was doing — What Success Story is and who it's for — I convince Amy to buy a Ninja Creamy live on air. (Mentorship works!) — The predisposition toward action and where it comes from — Why your mentor needs to be someone who will say no to you — Becoming the president of your own board of directors — The time Amy met Side Character through a laptop screen while he was making lunch in my kitchen POINT OF THE STORY You don't need a mentor to save you. You need one to help you figure out how you want to save yourself, and then get out of the way while you do it. Love you, mean it. 🖤 AMY LINKS — Follow Amy on Instagram and Threads — Check out her website — Subscribe to her newsletter — Learn about her done-with-you website copywriting experience, Cook Your Copy — Take her free messaging workshop — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Josh's nutrition coaching website This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist) | 14 May 2026 | 00:57:27 | |
My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her. (Ok fine, I planned it, but still!) Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to interview me, ask their nosiest questions, and finally get answers to the stuff I never think to bring up on my own. Sarah Kleist is a Showit website designer, a professional actor / theater kid, a certified podcast addict, and — per a Forbes article she somehow forgot existed — one of the most talented designers in the game. She's been to Cape Cod at least three times, and I love her dearly, so she was the perfect person to go first! TOPICS & TANGENTS — A perfect day on Cape Cod, narrated in painfully specific detail — The lore behind the Cape Cod Instagram account — How I use trial reels — Is it easier to start a design business or a copywriting business? (We fought about it, and it was fine, we're from Boston and New York) — What I would change if I were running Kleist Creative — The template subscription idea that the listeners might actually be able to make happen (DM Kleist if you want it) — How to handle client feedback you disagree with, without being a bitch about it — What I would do for a living if copywriting and teaching didn't exist (you’ll literally never guess) — Foundational blogs every branding and website designer needs to launch with POINT OF THE STORY Sarah Kleist is the best Showit website designer, and you should definitely hire her. Love you, mean it. 🖤 KLEIST LINKS — Follow Kleist on Instagram — Check out her obviously kickass website — Download Kleist’s viral freebie: The To-Done List — BTL Copy x Kleist Creative - hire us together! BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at OR — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at OTHER LINKS — Sarah Kleist’s "Defying Gravity" pop-punk YouTube cover — My Cape Cod alternate Instagram account — Forbes article about Sarah Kleist — Point of the Story episodes mentioned: Why Your Website Feels Off, And How to Fix It with Sarah Kleist, SEO for People Who’ve Been Avoiding It with Mariah Magazine, How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| You're Not Procrastinating, You're Just Stuck (And You Can Fix It!) With Executive Function Coach Sarah Lovell | 07 May 2026 | 00:46:42 | |
Picture yourself at a coffee shop. Noise-canceling headphones in. Oat milk latte secured. You opened the laptop, you pulled up the thing you need to do, you have the document right there — and then you spent 25 minutes reading the Wikipedia page for a movie you saw in 2014. This is not a hypothetical. This is just a typical Tuesday in the life of someone who struggles with executive function skills. And if this is you, I want you to know that you are not broken, lazy, or uniquely, specially bad at being a human. You are stuck. And being stuck is not the same as procrastinating, even though we've been using those words interchangeably our whole lives like they mean the same thing! In this episode, executive function coach Sarah Lovell breaks down what's really happening when you can't get yourself to start the thing — and it is not what you think. We get into perfectionism as avoidance, decision fatigue, why "eat the frog" is objectively terrible advice for ADHD brains, and the concept of a "healthy time crunch" that I have already started implementing and am absolutely going to be talking about forever. TOPICS & TANGENTS — We define executive function, obviously — The difference between procrastinating and being stuck — Why "name it to tame it" is legitimate science — The iceberg underneath why you can't start something you actually want to do — Decision fatigue, demand avoidance, and why Steve Jobs wore the same outfit every day — The 2009 DJ Earworm mashup that is not on Spotify — "Eat the frog" is a scam — How to create urgency when you have no deadlines — Matching your task to your energy type — Buy the planner even if you only use it for two weeks POINT OF THE STORY Stop trying to squeeze yourself into tools and strategies that weren't made for you, and start asking: what actually works for how I'm wired? Love you, mean it. 🖤 SARAH LINKS — Follow Sarah on Instagram and Threads — Check out her website — Learn about her 1:1 coaching and group coaching — Grab her freebie, The ADHD Action Plan — Tune in to her podcast, From Stuck to Started — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Past episode: How to Keep Promises to Yourself (Even With ADHD) This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Your Limiting Beliefs Are Lying to You (And Someone Less Qualified Is Cashing In) with Sage Rountree | 30 Apr 2026 | 00:40:04 | |
Have you ever watched someone accomplish something and thought, “I could do that. Actually, I could probably do that better!” But yet, here you are NOT doing it, while they’re out there doing it mediocrely. The gap between you and them isn't talent or credentials or timing. It's one question you haven't asked yourself yet: why not me? I'm joined by Sage Rountree — PhD, author of thirteen books, master yoga teacher trainer, and ultra-marathon coach. Sage has built her entire life around this deceptively simple question of “why not me?” It's what got her her first book deal and convinced her to buy a yoga studio she initially wanted nothing to do with. It shapes the way she mentors yoga teachers who are convinced they're too old, too injured, too inexperienced, or too something to do the thing they actually feel called to do. (Btw, they’re not, and neither are you!) TOPICS & TANGENTS — SMFR: Sage's alter ego — How a 20-minute email sent on a whim landed Sage her first book deal — Why pitching yourself is really about solving their problem, not proving yours — Why imposter syndrome is sometimes just self-sabotage in a trench coat — The DNF vs. DNS rule — What your perceived limitations have to do with who you're actually meant to serve — Sage's advice for the person who's finally ready to just fucking do it POINT OF THE STORY The only thing worse than failing is never starting. If someone else has it, it's possible — and that means it could be you. So ask yourself, “why not me?” and do the damn thing! Love you, mean it. 🖤 SAGE LINKS — Follow Sage on Instagram and Threads — Check out her website and yoga website — Subscribe to her newsletter, Sage Advice — Grab her freebies — Check out her books — Tune in to her podcast, Yoga Teacher Confidential — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy | 23 Apr 2026 | 00:49:24 | |
When's the last time you looked at your old blog posts? Because if you've been blogging for more than a year, I'd bet good money there are broken links, outdated info, old offers, and maybe even a reference to a husband that no longer exists living rent-free on your website right now. (No, that last one isn't hypothetical.) I sit down with Eden Sloboth of Maven Made Copy — blog writer, SEO strategist, and the woman who is single-handedly removing the remnants of my past life from my website one post at a time. Eden creates custom blog strategies for creative entrepreneurs that combine personality and SEO — so your blog doesn't just exist but actively works for you. She's written blogs across 30+ industries and believes every business can benefit from a blog strategy. We're talking about why updating your old blogs is one of the smartest SEO moves you're not making, how to know which posts to prioritize, and the full step-by-step process Eden uses to take a crusty old blog and make it work again. TOPICS & TANGENTS — Google already likes your old blogs, so use that to your advantage — Updating a blog counts as fresh content — The step-by-step process Eden uses to update a blog post from top to bottom — How to figure out which blogs to prioritize first — Internal links, external links, backlinks — The publish date debate: is it deceitful to update it? — How to use Google Search Console to get your updated blog re-indexed fast — Why embedding your podcast episodes in your blogs is an accessibility and SEO win — The leggings tier list nobody asked for but everyone needed — Is it cheating for a copywriter to hire a blog writer? POINT OF THE STORY Your old blogs are assets, not archives. Update them, re-publish them, and put them back to work! Love you, mean it. 🖤 EDEN LINKS — Follow Eden on Instagram and Threads — Check out her website — Subscribe to her newsletter, Copy Connections — Grab her free blog content calendar — Check out her blog writing services — Read her blog — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Past episode: Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle — Mariah Magazine Free Alt Text Generator This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Marketing Is Actually Just Flirting: How To Date Your Customers with Hunter Myers | 16 Apr 2026 | 00:48:36 | |
You know I hate a fuck-ass pitch. So when today’s guest slid into my inbox with the subject line "Not a fuck-ass pitch" — and then opened with "I want to teach your audience how to date their customers" — I read the whole thing and responded YES immediately. I sit down with Hunter Myers, brand strategist, competitive karaoke legend, and six-foot-tall badass, to talk about why marketing is basically flirting with your customers and how to be the best date they’ve ever had. TOPICS & TANGENTS — Hunter's long-term client relationship framework: from first date to happily ever after — Why "women-owned service-based businesses" are not an ideal client — The trust recession, and why being human is the only antidote — The competitive karaoke scene in Chicago that I had never heard about — Consistency as a first impression — Tattoos, ball sacks, and showing off — My ninth-grade situationship — The difference between genuine outreach and checking a box POINT OF THE STORY Marketing is like flirting, so stop treating people like leads and start treating them like potential dates — listening, showing up consistently, and actually giving a damn. Love you, mean it. 🖤 HUNTER LINKS — Follow Hunter on Instagram, Threads, and Linkedin — Check out her website — Subscribe to her YouTube channel — Subscribe to her newsletter — Tune into her podcast, The Brand Bite — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Stop Building a Brand You Hate Living Inside — Entrepreneurial Wellness with Natascha Myers | 09 Apr 2026 | 00:59:42 | |
An incomplete list of business rules you totally made up and don’t have to follow: You have to post every day. You have to offer that service. You have to want six figures. You have to build the business everyone else is building. You don't. You really, truly don't. And when you stop following everyone else's rules, your business can actually feel… good! I’m talking swivel-into-your-office-chair-with-a-running-start good (which is what today’s guest does daily to start her work day). I’m talking with Natascha Myers of Moon and Things Co. — brand strategist, former Nashville recording artist (really!), chronic thrift queen, and the woman with the most interesting vocabulary I have ever encountered in my entire life. I'm not joking. Pay attention to every single word that comes out of her mouth. She's the type of person who will casually say something so perfectly worded that you have to stop and be like, wait, say that again. TOPICS & TANGENTS — How to tell if your brand is pulling you toward someone else's version of success — The Instagram grid audit Natascha has her clients do — The word "albeit" and other words you've been mispronouncing with confidence your whole life — Writing copy that sounds like you actually talk in real life — Why Natascha reads her client copy out loud 10 times before delivering it — That wretched Planet Fitness color scheme — Being the through line in your brand without making it about your favorite color POINT OF THE STORY Entrepreneurial wellness isn't about working less. It's just a fancy way of saying: stop building a business you hate living inside. Know what success actually looks like for you, and then have the audacity to build that instead. Love you, mean it. 🖤 NATASCHA LINKS — Follow Natascha on Instagram and Threads — Check out her website — Join her luxury branding retreat, Atelier — Subscribe to her newsletter and her Substack — Grab her free wellbeing notices — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| How to Know When You’re Ready to Hire an OBM With My Squirrel Wrangler Claire French | 02 Apr 2026 | 00:56:53 | |
I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, what it costs, and whether you need one too. She's here, let's get into it! I sit down with Claire French — strategic operations consultant and the woman who signed Wesley up for spring soccer before I even asked. Claire built her consultancy around one very specific type of founder: the ones who are exceptional at what they do but whose backend looks like a Pinterest board that caught fire. She's the reason my inbox doesn't give me hives, my launches don't fall apart, and I can actually go on a date without thinking about my Dubsado. TOPICS & TANGENTS — What an OBM is (and why it's not the same as a VA or a tech person) — The pitch that landed Claire the job — The "big three" framework that will change how you think about delegation — How to know you're ready to hire an OBM — The Slack system that keeps my squirrel brain from losing its shit — Why the ROI of working with an OBM has nothing to do with money — The sneaker wall, the sour gummy worms, and 75 pairs of Air Jordans in display boxes — Why I still haven’t updated all my funnels (do as I say, not as I do) POINT OF THE STORY You don't have to do everything yourself! When you stop white-knuckling every task and let the right person into your business, you get more done, make more money, and actually have a life (which is the whole point, right?). Love you, mean it. 🖤 CLAIRE LINKS — Follow Claire on Instagram and Threads — Check out her website — Browse her services — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — The Squirly Substack Post: 6 questions to ask yourself before you impulse-buy something Note: Sara mentioned that her episode with The Hot Girl CFO came out before this one, but it hasn’t been released at the time of this episode’s publication. That one’s coming soon! This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| How to Live Your Dream Life (By Gentle Parenting Your Gremlins) With Ashley B Jones | 26 Mar 2026 | 01:09:17 | |
Let me introduce you to the girl who moved to Kansas (on purpose, with a plan), rides horses once a week, eats strawberries in the bathtub, and has done her daily habits 279 days in a row. She's about to fix your life! I sit down with Ashley B. Jones — Favorite Self Coach, Dream Life Architect, and Soulmate Matchmaker. She helps recovering people-pleasing perfectionists who moonlight as professional procrastinators learn to trust their intuition, use their psychic abilities, and take confident action to make their wildest dreams come true. She blends neuroscience and spirituality to teach practical magic for real life results — like how to turn boring daily routines into playful rituals and how to use intentionality to turn yourself into a living spell. TOPICS & TANGENTS — The Magnetic Habits Bingo method — How to gentle parent your thought gremlins — The neuroscience behind why negativity makes habits harder (and what to do about it) — Gamifying your day: 14 whimsy-coded tips from two very squirrelly people — Lucky Girl Syndrome, the parking gods, and choosing your identity POINT OF THE STORY Your intentions and your choices are the ingredients in the spell you're casting on your life. Stop waiting to feel like your favorite self — start living like her now, and watch your brain catch up. Love you, mean it. 🖤 ASHLEY LINKS — Follow Ashley on Instagram and Threads — Check out her website — Tune in to her podcast, The Effects of Butterflies — Get The 2026 Favorite Self Blueprint | Your Spell-casting, Multi-Sensory Vision Boarding Experience — Download The Free.99 Magnetic Habits Bingo 101 Starter Kit — Join the waitlist for $200 off my bespoke program, Metamorphosis, when doors open in the spring — Join Magnetic Habits Bingo 101 Challenge (begins on April 13, 2026) with 20% off! (Code: SQUIRREL20) — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — Sauz — Past podcast eps: How to Get a Fucking Grip and How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar — Melissa McCracken (synesthetic artist) This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle | 19 Mar 2026 | 00:42:18 | |
1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if they want to. Let that sink in for a second! I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This conversation made me want to go audit my entire website immediately. (Like mid-recording!) She's the kind of person who says something so casually that hits you like a truck, and suddenly you're realizing that the cute design choices you've been making for years might be shutting people out without you ever knowing it. Very few people in this space are talking about digital accessibility the way Chloe is — loudly, clearly, and without making you feel like an idiot for not already knowing. Which, for the record, you're not. We were never taught this stuff, but we're learning it now! TOPICS & TANGENTS — Color contrast 101: what it is, why your brand colors might be failing the test, and the easiest fix — Alt text vs. image descriptions — Why putting copy inside an image is a crime against your own website — The Flodesk layout situation nobody told you about — Centered text: when it's fine and when it's a problem — All caps: same deal — The free browser extension that will audit your whole site for accessibility issues POINT OF THE STORY The people who can't access your site aren't a niche. They're 1 in 6. They want to read your content, click your links, and buy your stuff, and a few small changes are all that stand between you and actually letting them in. Love you, mean it. 🖤 CHLOE LINKS — Follow Chloe on Instagram and Threads — Check out her gorgeous AND accessible website — Tune in to her podcast Brand Jam — Grab her free Accessibility Checklist! — Her walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — “Which website builder ranks best in accessibility?” by Squarestylist OTHER LINKS — “Which website builder ranks best in accessibility?” by Squarestylist — Pika — Web AIM color contrast checker This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| What Your Human Design Says About Your Business with Keolani Young | 12 Mar 2026 | 00:54:56 | |
I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my entire life. I also had no idea what human design was. Both of these things got fixed in this episode by our guest Keolani Young, a human design guide and mentor for business owners, creators, executives, and public figures — basically anyone who's ever felt like they're working really hard and getting nowhere, or like something is off but they can't quite name it. She’s spent years pulling charts, taking notes, and gathering data on hundreds of people to help her clients understand themselves in a way that no generic personality quiz ever could. She's also the reason I now know I'm a 1-3 sacral generator — which honestly explains a lot. (I’m now desperate to look up Side Character's chart, even though he probably doesn’t care about human design. I care enough for both of us!!!) TOPICS & TANGENTS — The five human design types: manifestors, generators, manifesting generators, projectors, and reflectors — Famous examples for each type (Oprah, Frida Kahlo, Beyoncé, Barack Obama, Sandra Bullock) — The six profile lines and what they say about how you move through the world — Me wondering what Queen Latifah’s human design is — How to start using your human design in business this week — The walkout song vs. funeral song mix-up that still makes me laugh alone in my car POINT OF THE STORY You need to understand how you are wired and then have the audacity to actually operate that way. Love you, mean it. 🖤 KEOLANI LINKS — Follow Keolani on Instagram, Threads, and TikTok — Check out her website — Get your free advanced Human Design chart — Save $25 on a 1:1 reading: Legacy Human Design Reading — Listen to her podcast, Great Measure Podcast — Keolani’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — Follow Broma Bakery — Sara’s episode on Keolani’s podcast This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS] | 10 Mar 2026 | 01:01:29 | |
Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was? That was Part 1. This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around. TOPICS & TANGENTS — The $20/day beginner strategy — Visibility ads vs. lead gen ads vs. retargeting ads — What ad creative is working RIGHT now — The "curiosity ad" vs. the "direct ad" — My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps — How to structure your ad budget — The full timeline for running lead gen, visibility, and retargeting ads — The bird phase that apparently hits every woman at 32 POINT OF THE STORY Your lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest. Love you, mean it. 🖤 ALICE LINKS — Follow Alice on Instagram and Threads — Check out her website — Subscribe to her newsletter — Check out her course for meta ads, Flow — Grab her plug and play funnel toolkit BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months” This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Meta Ads For People Who've Been Avoiding This Conversation with Alice Björkstrand | 05 Mar 2026 | 01:14:38 | |
You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now! If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are. Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets. TOPICS & TANGENTS — Why you don't need to test your messaging organically before running ads — How to target the right audience in Meta Ads Manager — The $20/day beginner budget breakdown and what to expect from it — Why is your cost per lead higher for a live workshop than a free download — The word "tripwire" and why we both hate it — The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad — Ad formats explained for people who have never opened Ads Manager in their lives — The "enable flexible media" setting that makes your ads look deranged — The case for a low-ticket offer between your freebie and your high-ticket thing — Beverage vessels as a personality trait POINT OF THE STORY Start some ads. Love you, mean it. 🖤 ALICE LINKS — Follow Alice on Instagram and Threads — Check out her website — Subscribe to her newsletter — Check out her course for meta ads, Flow — Grab her plug and play funnel toolkit — Alice’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — "I'm Cool But My About Page Isn't" workshop — My newsletter strategy workshop — Example of a “thank you” page on my website — Resources to make sure your website and emails convert This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| More Show For Your Biz: How to Create Concept Brands & Themed Offers with Kalyl Kadri from Words Hurt Copy | 26 Feb 2026 | 00:49:41 | |
There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter. Guess which one is easier to forget! I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested. Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance, authenticity, and why every single thing we do online is a show, whether we admit it or not. TOPICS & TANGENTS — The three things every good theme needs to do — Why "Lavender Latte" is not a valid copywriting service name — How one of Kal’s clients turned a festival theme into a fully immersive brand world — The marketing funnel is dead, and world-building is replacing it — The most bullshit discourse on Threads right now — The body snatch test — Why founders won't click your funnel links, but they will wander around your world — Kal’s hope that Rebecca Black will one day see his Instagram Stories POINT OF THE STORY Social media is the biggest stage that has ever existed, and you're already on it whether you like it or not. So put on a show worth watching — pick a theme that feels like the missing piece of your brand puzzle, build a world around it, and give people somewhere worth belonging to. Love you, mean it. 🖤 KALYL LINKS — Follow Kalyl on Instagram and Threads — Check out his website — Subscribe to his newsletter — Check out his offer, Sales Page Revival — Kalyl’s walkout songs: song 1 + song 2 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — Ceels Lockley (Kal’s client with the festival brand) — Newsletter that Kal loves: Lexicon Copy, Oinopo Studio, Extremely Secret Email Club This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| How to Keep Promises to Yourself (Even With ADHD) | 19 Feb 2026 | 00:39:08 | |
Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that! I recorded this entire episode without water. Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer an option. It would have taken 2 minutes to go get water, but my brain said no. And that, my friends, is textbook executive dysfunction. This is exactly why keeping a promise to yourself feels impossible if you have ADHD. Our brains have a really complicated relationship with doing things, starting things, continuing things, and rewarding ourselves appropriately for things. But despite all this, I just succeeded at doing something for 35 days straight, and I’m telling you how I did it so you can do it too. TOPICS & TANGENTS — The six reasons your ADHD brain keeps sabotaging your promises to yourself — Why a standard hits different than a goal, intention, or promise — The defense attorney living in your brain (and how to fire her) — Dopamine, novelty, and why you love starting things but hate continuing them — Why decision fatigue is quietly killing your follow-through — The "no gratification without proof" rule — Why you should only set standards one month at a time — My full list of February standards POINT OF THE STORY Stop negotiating with your future self. Set the standard, remove the option, and build the evidence. You can trust yourself. You just have to give yourself a reason to. Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Subscribe to The Squirlie, my newsletter for ADHDers! This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| How To Sell on Evergreen Without the Girlboss Bullshit with Chelsea Quint | 12 Feb 2026 | 01:16:38 | |
Evergreen selling is harder than live launching. There. I said it!!! Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it. Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it's harder. But it's also way more rewarding, sustainable, and… fun (?!?) once you master it. I think we accidentally created a masterclass on evergreen selling instead of a podcast episode. You’re welcome! TOPICS & TANGENTS — The difference between evergreen and live launching — What the fuck is a funnel — Why manufactured urgency feels girl boss and what to do instead — The exact email sequence for selling evergreen offers — How to tap into desire-driven urgency without being manipulative — Brand messaging guides can be a waste of money — Chelsea's $7,000 cat emergency — Why selling is expression, art, and love POINT OF THE STORY Stop relying on fake urgency and start communicating with genuine empathy and understanding of what your people need. Love you, mean it. 🖤 CHELSEA LINKS — Follow Chelsea on Instagram and Threads — Check out her website — Tune in to her podcast, The Resonance Effect — Subscribe to her newsletter — Chelsea’s walkout songs: song 1 + song 2 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Nicole Marguerite Gray’s LinkedIn Freebie Checklist This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| POV: You Just Became My Copywriting Client — Here’s What Happens Next | 05 Feb 2026 | 00:31:46 | |
You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next? I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on. So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client. TOPICS & TANGENTS — The exact 20-step process from inquiry to launch — Why I will absolutely never respond to inquiries with an automated email — The discovery call as more of a vibe check than anything — My Google Doc wireframes — Why zero clients have needed a second round of revisions in four years — Why I’m a hoe for italics POINT OF THE STORY When you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you. Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Check out my portfolio — Inquire about my copywriting services — Subscribe to my copywriters-only newsletter, Open Loop — The blog post that inspired this episode — Blog post about website designer recommendations This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Everything You Want to Know About Pinterest Marketing with Sarah Burk | 29 Jan 2026 | 00:56:41 | |
You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five? Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard! Which is why I sit down with Sarah Burk — Pinterest manager, book hoarder, and the person who's been managing my Pinterest for years (yes, I literally don't even log in) — to talk about why Pinterest isn't just another social media platform and how it makes you money. You’ll learn everything you need to have in place so you don’t waste your time posting fuck-ass pins. TOPICS & TANGENTS — More people should be using Pinterest, but a lot of people shouldn't — Why posting your Instagram reel and linking back to that same reel is pointless — The hot girl with the fuck-ass boyfriend analogy — Pinterest is a search engine, not social media (so you don’t have to create new content for it!) — Board setup 101 — How to write seven pins for one blog post — Why ugly Pinterest pins often work — Sarah's Threads drama POINT OF THE STORY Pinterest is a long-game marketing strategy that works when you have good content to share, somewhere valuable to send people, and the patience to let it compound over time. Love you, mean it. 🖤 SARAH BURK LINKS — Follow Sarah on Instagram — Check out her website — Check out our Pinterest Blogging workshop — Check out all of Sarah’s important links — Read all about the Threads drama we mentioned here — Sarah’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| 31 Things I Don’t Give a Fuck About Anymore at 31 | 22 Jan 2026 | 00:36:06 | |
I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that don’t matter, and I can't just sit back and let that happen. So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you. TOPICS & TANGENTS — Thongs (nothing is going in my ass crack, thanks) — Who unsubscribes from my email list or unfollows me — Having a personal Instagram — The opinion of anyone whose life I don't want or views I don't respe — Legal marriage (health insurance and tax benefits aside, what's the point?) — You’re gonna have to listen for the other 26! POINT OF THE STORY You live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any. The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Sarah Kleist’s To-Done List — Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| If You Want A Village, You Have To Be A Villager: Here's How To Become One | 15 Jan 2026 | 00:39:47 | |
A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one. Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first. So I'm breaking down what it means to be a villager, and how I try to be one in my real life. (Example: by hosting my at-home Bean Water Cafe every Tuesday morning, even though I hate coffee). We're talking reach out friends vs. reached out to friends, how to show up for people without making it weird, and why asking for help is actually the most villager move you can make. TOPICS & TANGENTS — Why only children make the best friends (it's a theory, but I stand by it) — The power of small plans: grocery store trips, gym walks, and 15-minute coffee dates — Using Partiful to make literally everything feel like an event — Why you should text people the second you think of them — Being welcoming to everyone, even if they're technically a stranger — The art of inviting yourself to things POINT OF THE STORY If you want a village, you have to be a villager. Stop waiting for community, and start building it yourself! GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| How I'm Making My Golden Year the Best One Yet: The Inside Scoop on My 6-Figure Copywriting Business | 08 Jan 2026 | 01:20:35 | |
If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted… This episode is basically my entire business journey in one hour and 15 minutes. I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year. Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity. TOPICS & TANGENTS — 2021: A growth/survival year (international move, divorce, $30K in dental bills) — How I launched Site Series to pay off my periodontist — 2023: The year I saw 9 concerts — My “spending money is an ick” series that took over TikTok — 2024: Energy shift and quantum leaping into my best year — How I went from "I have to survive" to "I have everything I want" — Why 2026 is about doing LESS — The 6 questions I ask myself before making any purchase — My golden year goals POINT OF THE STORY Sometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — All my Epilogues: 2021, 2022, 2023, 2024 — All my Prologues: 2022, 2023, 2024, 2025 — Past episode: What Even Is A Quantum Leap? with Kaitlyn Kessler This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar | 25 Dec 2025 | 00:41:24 | |
If it's not on the Google Calendar, it doesn't exist. And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing! In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for finally making your ideas real), and more. I'm also sharing my exact weekly schedule that keeps me from squirreling all over town and, on top of all that, my favorite tools to stay on track. TOPICS & TANGENTS — Back-burner tasks are sapping your energy — Stop letting your ideas die in your notes app — Frog Swallow Day and why Jamie's still driving around with New York plates in Arizona — My 2026 goal of going to all my doctor’s appointments (everybody clap, please!) — My weekly schedule: BTL Mondays, Bean Water Cafe Tuesdays, Client Wednesdays, Call Thursdays, and Fun Fridays — Toggle tracking every second of your whole ass life — Getting a Brick so you stop refreshing Stripe at 10 p.m. — The Siri reminders ecosystem — Why you need a to-do wish list POINT OF THE STORY If you don't schedule it, it won't happen. Balance doesn’t magically appear when you're less busy — it's something you actively create by protecting time for rest, growth, and the things that matter. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Feel Good Productivity by Ali Abdaal — Get 10% off Brick — Journal Ecosystem video This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| How to Pivot Your Business Without Burning the Entire Thing Down with Morgan Markowski | 18 Dec 2025 | 00:53:30 | |
I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day. But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over. In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground. TOPICS & TANGENTS — How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to — The difference between January and December Capricorns — Why soft pivoting is intentional evolution, not overnight reinvention — Auditing your business for joy — not just money or skill — Why Sara removed copy audits from her offers (even though they sold well) — Building in public vs. transforming in public — How to know if you're being practical or just being a baby back bitch — Can I interest you in a leap of faith? POINT OF THE STORY You don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 MORGAN LINKS — Follow Morgan on Instagram — Check out her website — Grab her freebie, Pivot with Purpose — Listen to her podcast, Dear Creator — Morgan’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| How To Name Literally Anything (Even If You’re An Overthinker) by Katie With The Good Names | 11 Dec 2025 | 00:58:40 | |
If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it… This episode is about to save you from yourself. Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!). TOPICS & TANGENTS — How Katie is never on social media because she's always Bricked — Why your business name doesn't need to say everything at once — Personal brand vs. business name — Why crowdsourcing name opinions guarantees mediocrity — Why Chick-fil-A is objectively a bad name but we don't question it — The church sign that was so confusing Katie couldn't even Google it — The free association naming exercise — Service names: when to go clear vs. clever POINT OF THE STORY Your name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 KATIE LINKS — Follow Katie on Instagram and Threads — Check out her website — Grab her freebie, Name Drop — Get her custom GPT, Name-O-Matic — Subscribe to her newsletter, dot. dot. dot. — Browse her naming services — Blog post: Deciding on your Naming Criteria — Katie’s walkout songs: song 1 + song 2 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — TOC #163: You make me want to rob a bank (about how I’m not a fucking sandwich) This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait | 04 Dec 2025 | 00:53:40 | |
If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you. Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you. In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle, why your luteal phase isn't actually trying to ruin your life, and how tracking your cycle is so much more than just logging when your period starts in some random, data-hungry app. TOPICS & TANGENTS — Why your period is NOT the main character of your cycle — PMDD vs. regular PMS — Why you need 200-400 extra calories in your luteal phase (and a juicy steak on day one) — Why predictive apps are lying to you — The difference between discharge and cervical mucus (my main takeaway!) — Aligning your business with your cycle: what to do in each phase — How to track your cycle when you have ADHD and forget everything POINT OF THE STORY When you actually understand what's happening in your body during each phase, you can work WITH your cycle instead of against it. And maybe, just maybe, stop planning launches during your luteal phase. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 CAIT LINKS — Follow Cait on Instagram and Threads — Check out her website — Grab her freebie, THE BIG O — Download her cycle tracking spreadsheet — Learn how to confidently chart your cycle and use FAM as birth control in Fam Formul — Cait’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Book: Period Power by Maisie Hill — Period tracking apps: Aavia, Embody, Read Your Body This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Client Experience for Squirrel Brains with Fran from The Passions Collective | 27 Nov 2025 | 00:59:24 | |
There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying your business!) In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic. Fran's here to tell you that your client experience should support YOU just as much as it supports your clients. We're talking about why doing MORE doesn't make your client experience better, how to figure out what platforms actually work for your brain, and why welcome guides might be the thing secretly sabotaging your process. TOPICS & TANGENTS — Availability vs. capacity: they're not the same thing — Why 40-hour work weeks are bullshit and 15-20 hours might be your sweet spot — The difference between automations that help and automations that stress you out — Why you need to ask for feedback even when you think the project was a disaster — Fran's tech stack breakdown POINT OF THE STORY There's no "should" in how you set things up, just what works for your brain, supports your business, and actually helps your clients. Permission granted to make it easier. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 FRAN LINKS — Follow Fran on Instagram and Threads — Check out her website — The Audit (step one to working with Fran) — The Revamp (custom project to revamp your client experience) — Client Experience Intensives (for the DIY-ers) — Check out her Dubsado and Notion templates — Fran’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| How to Remember to Eat Lunch: Squirrel’s Guide to Feeding Yourself with Registered Dietitian Claire Rifkin | 20 Nov 2025 | 01:04:23 | |
Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode. Today, I sit down with Claire Rifkin, registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time. Claire breaks down the actual science behind feeding your ADHD brain and how to stop treating lunch like it's optional. We're talking mechanical eating, food aversions, texture issues, how to feed yourself (and your kids) without attaching morality to every single snack, and basically everything you wish someone had told you about food years ago. TOPICS & TANGENTS — What actually happens when you don't fuel your ADHD brain — Why hyper-focus kills your hunger cues (and what to do about it) — Protein, carbs, fats, and fiber, and what they actually do for you — Why you crave a sweet treat after every meal — Why your kid suddenly hates mac and cheese POINT OF THE STORY If you're not eating, you're literally asking your brain to work on empty, and then wondering why everything feels harder. Treat your meals like the non-negotiable appointments they are, and watch how much better you feel. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 CLAIRE LINKS — Follow Claire on Instagram and Threads — Check out her website — Check out her meal subscription, the Pretty Plates Club — Subscribe to her newsletter — Claire’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Violet Witchel’s Dense Bean Salad This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. | |||
| How to Expand Your Capacity to Attract More of What You Want with Maia Benaim | 13 Nov 2025 | 01:02:01 | |
Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too much, abort mission"? In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas. We're getting into the science of why you see color differently than everyone else (spiral warning), why your reticular activating system is the bouncer of your perception, and how Maia went from hoarding Korean face masks to teaching women how to expand their entire lives. TOPICS & TANGENTS — You don't attract what you want — you attract what you're ready to hold — Nervous system capacity as a vessel: why your espresso cup can't hold an ocean — Why jumping from offer to offer is your nervous system running from stability — What if your million-dollar goal is really about feeling lovable? — The power of auto-suggestions and gaslighting yourself into your dream life — Blocking blessings with "must be nice" energy and negative self-talk — How changing your beliefs overnight actually works — The words banned in Sara's house: "I'm bored" and "I can't" POINT OF THE STORY Your nervous system is running the show. When you expand your capacity to hold more — more money, more success, more stability — you stop chasing and start receiving. The version of you that has the thing you want? Start being her right the fuck now! GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 MAIA LINKS — Follow Maia on Instagram and Threads — Check out her mastermind Expansion — Subscribe to her podcast Thought to Thing — Check out her website — Subscribe to her Substack — Maia’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Waitlist: Write Your Site TIMESTAMPS 00:00 Meet Maia! 03:30 Rapid-Fire Squirrel Brain Questions 07:41 You Don't Attract What You Want, You Attract... 16:09 Is This a Pattern or Do I Actually Need to Pivot? 19:22 Stop Identifying With Your Blocks 26:55 Embody Who You Want to Be, Today 41:18 You Have the Power to Choose Your Beliefs 52:32 WE SEE COLORS DIFFERENTLY!!! 57:03 Where to Find Maia This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||
| Should You Display Pricing on Your Website or Not? | 06 Nov 2025 | 00:28:57 | |
Me if one more person asks whether or not they should put their pricing on their site: 🧍♀️➡️🚪➡️🌱😵 (You’ll understand that emoji sequence when you listen!) Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD. So let's settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do! TOPICS & TANGENTS — Why you’re afraid of repelling people who can't afford you — Pre-qualifying leads so you stop wasting time on inquiry emails that go nowhere — Why not including pricing makes you look like you started your business yesterday — The fuck-ass-man theory of client selection — Wedding vendors… we need to talk! — All your objections, debunked: "What if I want to raise my prices?" "What if someone copies me?" "What if the scope changes?" — How to display pricing even if you're scared POINT OF THE STORY Put your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you! GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — My reel of me lying face down on the grass and the inspiration behind it — Past episode: Your Energy is Sabotaging Your Money Goals with Manifestation Coach Jillian Minter TIMESTAMPS 00:00 The Question That Rage Baits Me Every Single Day 04:49 Primary Reason to Include Pricing: Pre-Qualifying 10:21 The Fuck-Ass Man Theory of Client Selection 13:13 Eliminating Pricing Debates And Making Future Clients Happy 19:25 Debunking All Your Objections! 26:26 Point of the Story This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! | |||