Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs – Details, episodes & analysis

There are 4 main goals we come across when working with our podcasting clients: conversion, impact, growth, and engagement. Today, I’m going to be breaking down some of the quick and simple steps you can take to grow your podcast by increasing listener downloads. This week, episode 01 of Successful Podcasting Unlocked answers the question: How Can I Increase My Podcast Downloads?

In this episode, I share:

• Increasing the number of episodes can attract binge listeners and increase download numbers.
• Referring back to previous episodes encourages listeners to revisit and re-listen to content.
• Utilizing video-based podcast marketing strategies can engage listeners and attract new ones.
• Being available on multiple platforms and sharing podcast links in various formats increases accessibility.
• Creating high-quality content and providing value to listeners is crucial for growth.
• Being a guest on other podcasts allows for exposure to new audiences.
• Connecting and collaborating with high-quality guests can lead to increased engagement and sharing of podcast episodes.
• Optimizing the podcast for search through titles, descriptions, and show notes improves discoverability.
• Asking the audience to share the podcast and creating an email list can help reach new listeners and maintain engagement.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Are you a purpose-driven business owner ready to make a real difference in the world?

Join Alesia Galati, founder of Galati Media and a proud member of the BIPOC and LGBTQIA+ community, as she shares actionable strategies to help you leverage the power of podcasting for positive change.

Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters.

In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews.

Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world.

Tune in and become a podcasting changemaker!

Proud member of the Feminist Podcasters Collective.

Have you ever felt stuck in a rut with your podcast? Jeff Revilla, a long-time podcaster since 2015, knows the importance of changing up your podcast in a way that works for you. Jeff is here today to share his unique podcasting journey and emphasize the importance of following your creativity and excitement. Jeff's gameshow-style podcasts, "Stuff I Never Knew" and "Rise and Outshine," offer instant feedback and audience participation, creating a fun and engaging experience for listeners and participants alike. This week, episode 185 of Listeners to Leads is about embracing unique podcast formats! 

Jeff Revilla is the visionary founder of Poduty Live LLC, a groundbreaking podcast theater and live venue based in Tarentum, PA, just 25 minutes from Downtown Pittsburgh. With over 20 years of experience in digital marketing and a decade each in podcasting and live streaming, Jeff expertly blends technology with creativity to foster engaging, community-centered events. He is also the host of the trivia podcast "Stuff I Never Knew," where he challenges listeners with fun and intriguing questions across a wide range of topics.

In this episode of Listeners to Leads, Jeff Revilla is sharing the importance of finding community in podcasting and actionable steps you can take right now to incorporate feedback into your podcast process. 

Jeff and I also chat about the following: 

• The self-discovery journey of podcasting.
• Experimenting with unique podcasting formats.
• Encouraging audience feedback and engagement with your show.
• Navigating podcast networks and creative control of your podcast.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

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Poduty Live

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Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean anyone and everyone should slap their podcast onto YouTube, there are some things that you can do to utilize this update and reach new audiences. This week, episode 95 of Listeners to Leads is about updates on YouTube and podcasting! 

Sarah J. Conard is a YouTube strategist, video editor, and all-around online content enthusiast. With a background in both marketing and theatre, she strives to provide women with the tools and tips they need to look great, sound great, and create content to their fullest potential. Sarah also has the distinct privilege of being part of Alesia's team! 

In this episode of Listeners to Leads, my guest Sarah Conrad shares the importance of tailoring your conversations to where your audience is consuming your content and what you need to know to have a good-quality video podcast. 

Sarah and I also chat about the following: 

• The overall do’s and don’ts of putting your podcast on YouTube. 
• The 3 tiers of video podcasting. 
• Everything you should consider as it applies to having a high-quality video podcast. 

At the end of the day, it comes down to the intentionality of your podcast as a hobby podcast vs. a podcast that acts as a lead-generating tool is going to have completely different things to think about. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

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LINKS MENTIONED:

Riverside.fm

Descript

The Goulet Pen Company YouTube

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ChatGPT and the future of AI have been on everyone’s minds lately. With the number of AI tools on the market increasing every day, you’re probably wondering if it’s worth looking into to help you produce your podcast! This week, episode 94 of Listeners to Leads is about the truth about AI and podcasting! 

In this episode of Listeners to Leads, I’m sharing the importance of keeping your voice in your shop notes and actionable steps you can take right now to utilize AI in your podcasting to save you time.

I also chat about the following: 

• AI-powered podcasts are NOT completely created by AI.
• Ways to utilize AI in your podcast creation.
• The AI tools the Galati Media team uses on a regular basis.
• Why you shouldn’t rely on ChatGPT to write your episodes.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

LINKS MENTIONED:

Podcastle.ai Blog post

Otter.ai

HeyFriday.ai

Descript

Proud member of the Feminist Podcasters Collective.

Digital courses are an excellent way to monetize your podcast but are often overlooked. But if you have the right strategy in place and a community that like your content, you can create a digital course using your podcast.  This week, episode 93 of Listeners to Leads is about monetizing a podcast with digital courses! 

Jono Petrohilos is the co-founder and director of Fitness Education Online, one of Australia's largest online course providers for Personal Trainers. He sells over $1,000,000 worth of online courses yearly and has been awarded the Australian Fitness Industry Educator of the Year multiple times. He now also helps other professionals create and sell online courses with his free Facebook Group and Podcast - the Course Creator Community.

In this episode of Listeners to Leads, Jono is sharing the importance of not creating a course too quickly and actionable steps you can take right now to create courses your target audience is actually looking for! 

Jono and I also chat about the following: 

• The importance of naming your course (and podcast!) in a searchable way.
• How Facebook groups provide an excellent starting point for course creation.
• Using your podcast to build rapport with potential course collaborators.
• Podcasting is not just about the numbers -  it’s about the connection you build with your community

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JONO:

LinkedIn

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Podcast

Facebook

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Over 70% of entrepreneurs say that they struggle when it comes to networking. There are lots of ways to market yourself better and establish yourself as an authority in your industry. One way you may not have thought of? Your podcast! This week, episode 92 of Listeners to Leads is about how to position yourself as an authority in your field! 

Jocelyn Chong is a Networking Specialist, Keynote Speaker, Multi-Award Winner, Four Time #1 International Best Selling Author, and Founder of Magnetic Networking Accelerator. She empowers ambitious entrepreneurs and professionals to learn and master the art of intentional networking to accelerate their growth and break through the glass ceiling.

In this episode of Listeners to Leads, Jocelyn is sharing the importance of finding your passions and actionable steps you can take right now to start using podcasting as a networking tool. 

Jocelyn and I also chat about the following: 

• People change - and your podcast branding can change along with you. 
• Why entrepreneurs struggle with networking and what you can do to make it easier.
• How to show up as an authority in your field in networking situations.
• Passion is a key ingredient to what you do, and what you can do to find your passion.

To book a free 45-minute Gap Analysis Call with Jocelyn, check out her website!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JOCELYN:

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Work with Galati Media!

Proud member of the Feminist Podcasters Collective.

Growing your podcast audience can seem like a challenge, but there are tools and strategies that can make it easier. Today’s guest has two distinctly different podcasts and shares his strategies to help you grow your show! This week, episode 91 of Listeners to Leads is about how to optimize your podcast for greater visibility! 

In this episode of Listeners to Leads, Joe Rockey is sharing the importance of organic traffic to your podcast and actionable steps you can take right now to improve your podcast visibility. 

Joe and I also chat about the following: 

• The relationship dynamics of a co-hosted podcast.
• How organic growth will get you found when you start out.
• Titles and chapter markers are your best friends.
• Resources you can use to make your optimization go more smoothly.
  
  

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at https://alesiagalati.com/podcast/ 

Links mentioned in today’s show:

Isitwp Headline Analyzer

Otter.ai Transcription (Referral Link)

Tubics

CONNECT WITH JOE ROCKEY:

Website

Father and Joe on Apple Podcasts

Local Football Flavor on YouTube

CONNECT WITH ALESIA GALATI:

Instagram

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

The way our brains work plays a huge role in our daily lives, from our ability to start projects to the way we prefer to process information. And because every person’s brain works differently, knowing how your own brain works is the key to growing in all areas of your life, and even your podcasting! This week, episode 90 of Listeners to Leads is about podcast listening and your cognitive functions!

In this episode of Listeners to Leads, ST Rappaport  is sharing the importance of knowing how your brain absorbs information best and actionable steps you can take right now to switch from a fixed mindset to a growth mindset. 

ST and I also chat about the following: 

• Speaking as the expert on your own show instead of just interviewing others.
• How being a guest on other people’s podcasts can be more beneficial than having guests on your own show.
• Some brains work better with podcasts, but how do you reach those who don’t?
• Utilizing TikTok and short-form video content as an introduction to your podcast.

A growth mindset is important in podcasting, but it doesnt always happen right away! Take time to work on your mindset, and you’ll see improvements in no time.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at https://alesiagalati.com/podcast/ 

CONNECT WITH ST:

Instagram

Podcast

Website

TikTok

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Podcast ads are a wonderful tool for getting more clients in your business, but only if you have a strategy that makes them the most effective, they can be. For an ad to be effective, it needs to be aligned with the goals you have for your podcast. This week, episode 89 of Listeners to Leads is about making ads on your podcast work for you! 

In this episode of Listeners to Leads, I’m sharing the importance of using the right type of ads for your podcast audience and actionable steps you can take right now to give your audience the resources they need to work with you, turning those listeners into leads for your business.

I also discuss the following: 

• The best place to put ads in your podcast.
• What types of ads make the most sense for your podcast.
• Pros and cons of having other people’s products and services promoted on your show.
• The strategy behind promoting your services on your show.

To schedule your strategy session before prices go up, go to alesiagalati.com/strategy-session!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.