Podcasting in Professional Services – Details, episodes & analysis

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Podcasting in Professional Services

John Tyreman

Business

Frequency: 1 episode/15d. Total Eps: 43

Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.

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🇬🇧 Great Britain - marketing
31/10/2025
#97

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Score global : 57%

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The Brainy Business, with Melina Palmer

Season 2 · Episode 43

Wednesday, July 2, 2025 • Duration 31:08

Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast.

Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University.

Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience.

Connect with Melina: https://www.linkedin.com/in/melinapalmer/

https://thebrainybusiness.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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After the First Million and Accounting for Innovation, with Matt Tait

Season 2 · Episode 42

Wednesday, April 9, 2025 • Duration 25:06

On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear:

Why Matt decided to pursue a podcast-centric marketing strategy
How Matt fits hosting two shows into his busy schedule
Differences between hosting an interview series -vs- co-hosted commentary
Why your personality is so important when it comes to podcasting

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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2Bobs: Co-Hosted Conversations for Creative Entrepreneurs, with David C. Baker and Blair Enns

Season 1 · Episode 33

Monday, November 11, 2024 • Duration 42:20

What do you get when two opinionated and well-respected business consultants record and publish conversations?

One of the top podcasts in professional services.

Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David and Blair are competitors and collaborators, so their personal interactions can be a lot of fun. In this episode, you'll learn:

The story of how 2Bobs began
How David and Blair select episode topics and structure their show
The benefits of co-hosting a podcast
The impact of 2Bobs on each of their businesses
And much more...

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay

Season 1 · Episode 32

Monday, October 21, 2024 • Duration 35:54

Podcasting is a way to refine your perspective and innovate business strategies.

With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, a strategic consultant, use their podcast to satisfy curiosity and invite diverse perspectives. In this episode, you'll learn:

How Rattle & Pedal serves as an R&D lab and helps Jason and Jeff evolve in their thinking
The dynamic origins of "Rattle and Peddle" and the significance of their divergent views
The creative and experimental process behind podcast episodes and themes
The balance of co-hosted discussions and guest insights that shape their content
The importance of feedback from listeners and how it fosters "conversations at scale"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox

Season 1 · Episode 31

Monday, September 23, 2024 • Duration 32:31

Podcasting can accelerate your network growth. Remotely.

Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Marketeer podcast has over 100 published episodes and is a top show in the industry. In this episode, you'll hear:

Why Keelin decided to launch the AEC Marketeer podcast
How Keelin's podcast helped accelerate her network growth and deepened relationships with key players in the industry
How the role of Keelin's podcast evolved alongside her career from in-house marketer to solo consultant
Why Keelin believes it's important to highlight the people and marketing teams behind the built environment

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz

Season 1 · Episode 30

Monday, September 9, 2024 • Duration 33:17

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow.

Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experience publishing 100 episodes since launching his show in 2016. In this conversation, you'll hear:

Why most CRMs suck for solo consultants
Why he sat on his podcast idea for six months
The importance of a minimum audio quality threshold
What the future has in store for "Sales for Nerds"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht

Season 1 · Episode 29

Monday, August 12, 2024 • Duration 31:49

How intentional are you with your podcast?

Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.

Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:

Introduction (0:00)
The decision to launch a podcast (2:37)
How the show has evolved over the last 4 years (8:42)
Promoting podcast content (13:40)
Re-publishing older episodes and other experiments (17:35)
Improving attribution and podcasting ROI (24:03)
The power of celebrating others (29:04)

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur

Monday, August 5, 2024 • Duration 28:00

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy.

0:00 Intro
3:14 How Aaron became an engineer
4:51 Why launch a podcast?
12:13 Measuring podcasting success
17:42 Podcast team and workflow
19:41 What is the future of Being An Engineer?
27:15 Contacting Aaron + Outro

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett

Season 1 · Episode 27

Tuesday, July 23, 2024 • Duration 36:51

Writing a book for your consulting business? Use a podcast for research.

When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors.

In this conversation, we cover:

Rapid-fire questions to break it open
How people can be a differentiator for firms
Podcast origin: from The Green Apple to What's Your And?
Behind the scenes
Personal and professional impact
The future of What's Your And?

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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Should You Start a Business Podcast? Answer These 5 Questions First

Season 1 · Episode 26

Monday, July 15, 2024 • Duration 21:18

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical questions that you need to answer before you launch a podcast for your business:

1. How would a podcast roll up to your business goals?
2. Why would your ideal clients listen?
3. How many podcasts are there in your niche?
4. Are you willing to commit to 12+ months?
5. What do you need to start a podcast?

Read the article here:
https://www.redcedarmarketing.com/blog/should-you-start-a-business-podcast

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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Podcasting in Professional Services – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Podcasting in Professional Services – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other48

LinkedIn32

Apple Podcast10

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other48

LinkedIn32

Apple Podcast10