Podcasting Amplified: Podcasting for Business Growth and Marketing – Details, episodes & analysis

If you've ever wondered what being part of a podcast network could do for the growth of your show then this is for you.

In this episode, I'm joined by Chris Osborne host of Play Comics, which is a podcast looking at video games based on comics.

And if you're thinking that sounds like a really niche concept for a podcast you'd be right. Chris came up with the idea and launched this podcast back in 2017 and it's steadily grown a loyal fan base.

He's also part of a podcast network, a group of hobbyist podcasters who help each other grow and he shares some interesting insights and how you can get involved with a podcast network for your show.

In this episode, you'll discover - 

• What is a podcast network and how to become part of one.

• The power of coming up with a unique concept for your show.

• Tips for staying consistent with episode releases.

• Monetisation ideas for hobby podcasters.

• Identifying your ideal listener.

• And more…

So if you're curious about podcast networks or you just want to some tips on podcast growth and consistency and keep listening.

LEARN MORE

Play Comics - https://www.playcomics.com 

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Are you posting your episodes online every week but still after months of posting you're not seeing many new listeners and not bringing in any traction to your business?

If this sounds familiar, this is for you.

In this episode of Podcasting Amplified, Tracy Beavers, host of Create Online Business Success, joins me to share her expertise as a podcaster, and as an online business coach.

If you have an online business, you're going to learn how to turn your podcast into the biggest driver of growth for that business.

If you don't have an online business yet, you're going to get valuable insights that will set your podcast apart from the crowd.

In this episode, you'll discover - 

• What's one thing people miss when it comes to getting visibility online?

• The assumptions many podcasters are making that lead to stagnant growth.

• Why all podcasters should have an email list and how to start one.

• How to speak to your audience in a way that makes them feel seen.

• When you should or shouldn't use paid advertising to promote your podcast.

• How to make sure your podcast cuts through the noise.

• Why you should aim for clear over clever.

• And much more…

So if you want to attract more attention to your podcast and start bringing more value to your audience and keep listening.

LEARN MORE

Facebook Group - https://www.facebook.com/groups/beaconfidententrepreneur
YouTube Channel - https://youtube.com/@tracybeaverscoaching
Website - https://www.tracybeavers.com
Claricast - https://www.claricast.com

CONNECT

Tracy Beavers on LinkedIn - https://www.linkedin.com/in/tracy-beavers-b650449/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Creating a compelling interview podcast isn't as simple as just finding a guest and letting them do the talking. 

But at the same time it doesn't have to be super complicated.

Host of The KAJ Masterclass Live, Khudania Ajay, joins me on this episode to share the expert insights he's taken from his journalism career to provide a framework for asking intriguing questions, creating interview content that stands out, and building trust with your audience so that they keep listening.

Ajay has recorded over 2000 episodes, and has spent years behind a camera in a fast-paced journalism environment, giving him the unique perspective on podcasting journalism provides.

In this episode, you'll discover - 

• What traditional journalism can teach us about producing compelling podcast episodes.

• How Ajay manages to produce multiple episodes a day for two separate podcasts totaling 2,000+ conversations.

• How he's grown his podcast to the top 1.5%.

• How to ensure your listeners are getting the most value possible.

• Tactics to speed up your podcasting workflow.

• And much more…

If you want to improve your podcasting skills, particularly if you ever host guests, this is essential listening. 

LEARN MORE

The KAJ Masterclass Live - https://www.thekajmasterclass.live/podcast-1 

Claricast - https://www.claricast.com

CONNECT

Khudania Ajay on LinkedIn - https://www.linkedin.com/in/ajaykhudania/ 

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

You know that there's room to improve your podcast so you can take it to the next level, but where do you start?

After 40 episodes of Podcasting Amplified and countless conversations with podcasters, I've noticed that basically all podcasting challenges fall under one of three categories. I call them the "3 Cs of Podcasting".

In this solo episode, I break down what that really means and how you can use the 3 Cs to identify where you need to focus your attention on with your podcast.

In this episode, we cover:

• The 3 C's of podcasting challenges and how to use them to assess your podcast needs.

• Why most podcasters focus on the wrong fixes.

• How to figure out where your biggest bottleneck is.

• Common blind spots that even experienced podcasters miss.

• A mindset shift that could change how you approach your next episode.

If you've hit a wall with your podcast or you're feeling overwhelmed, this will help give you some clarity around your next steps.

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Do you ever feel like your podcast is getting a bit stale or sometimes you just struggle to get the motivation to record that next episode?

Once you've committed to a podcast it can feel like this never-ending thing and when you're creating episodes week in, week out, it can feel like it's starting to get a bit repetitive. And finding the right guests or topics to talk about can be a challenge.

But what if podcasting didn't have to be like that?

I'm joined by Cheryl Drury in this episode. Cheryl started her podcasting journey around a year ago to share her fascinating story of re-fitting a sail boat, but once that story had been told she had to decide where to take things next.

She now hosts Crack The Book, where she brings us along on a new journey, and her genuine love for podcasting, combined with her vision for sharing these stories as a complete piece, offers a refreshing outlook on podcasting that every podcaster can get value from - whether your podcast is a business asset or a hobby.

We cover in this episode:

• The secret sauce that every podcast needs for it to be sustainable.

• How to pivot your podcast without losing all your listeners.

• What podcasting can do for you personally.

• How to love podcasting again.

• How to make a podcast work for your business while still being an enjoyable experience.

• And much more…

This is an inspiring and motivating conversation that might just make you rethink a few things when it comes to podcasting.

LEARN MORE

Crack The Book -
https://podcasts.apple.com/us/podcast/crack-the-book/id1749793321
https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv

Claricast - https://www.claricast.com

CONNECT

Cheryl Drury on Instagram - https://www.instagram.com/cldrury/ 

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you've been podcasting for a little while now and you're wondering why you're struggling to turn your downloads into profit, this is for you.

The influence that you have with your podcast could be a powerful asset that will allow you to turn your podcast into a profitable and scalable business with lasting impact.

Shayna Rattler Davis joins me in this episode of Podcasting Amplified to share the strategies, the tools, and the mindset shifts that you need in order to take your podcast to the next level and start achieving your goals

She hosts The Influence Economy podcast and articulates these strategies in a way that could completely change the way you think about your podcast.

We cover in this episode - 

• How to transform your podcast from hobby to media empire.

• The three P's that every episode you make should have one of.

• How to meet your listener at their level and make them feel heard.

• How to rebrand a podcast while retaining your listeners

• And so much more…

If you want to turn your podcast into a valuable asset but you don't know where to start, this is for you.

LEARN MORE

Free guide & audio course - www.profitreadypodcast.com
The Influence Economy podcast - https://shaynadavis.com/episodes/
Castmagic - https://www.castmagic.io/
Claricast - https://www.claricast.com

CONNECT

Shayna Rattler Davis on LinkedIn/social - https://www.linkedin.com/in/shaynarattler/ 

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Does the content you create for your podcast have character? 

I've seen time and time again that the podcasts that allow the host's character to shine through are the ones that grow the fastest and attract the most loyal followings.

That's why I'm joined by Emily Aborn in this episode of Podcasting Amplified to talk about how to inject more character into your content.

In this episode, you'll discover - 

• What exactly is podcast content and how to make your podcast stand out.

• How to repurpose your content in a way that attracts more of your ideal listeners without taking all of your time.

• How to use AI in a way that doesn't suck the life out of your podcast content.

• Exercises you can start doing today to help you inject more character into your podcast.

• And so much more…

If you want to attract more loyal listeners to your show and make it stand out from the crowd this episode is for you.

LEARN MORE

Emily Aborn - https://emilyaborn.com/ 

Claricast - https://www.claricast.com

CONNECT

Emily Aborn on LinkedIn - https://www.linkedin.com/in/emilyaborn/ 

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you want to truly stand out as a podcaster, your personal brand might be the key. 

Whether you've just started podcasting or you've had your show for years the personal branding strategies that my guest shares in this episode are transformational.

Emmy-winning Vinnie Potestivo joins me today. He hosts I Have A Podcast® and draws from his decades of media experience, which saw him in launching huge TV shows like Punk'd and The Osbournes and developing the personal brands of names like Beyoncé and Ashton Kutcher.

In this episode, you'll learn - 

• How to get discovered and stay relevant as a podcaster.

• An inside look at the strategies used by the biggest names in showbiz that got them noticed.

• Why we're still early as podcasters and how to capitalise on it.

• Where to start with becoming an award-winning podcaster.

• Predictions for podcasting in 2025 and why it's going to be bigger than ever

• And so much more…

This is an awesome opportunity to hear from a podcaster with some deep inside media knowledge, so keep listening.

LEARN MORE

I Have A Podcast (R) - www.ihaveapodcast.com/ 

Free Visibility Toolkit - www.vpe.tv/gift 

Quuu - content promotion platform - www.vpe.tv/quuu 

Claricast - https://www.claricast.com

CONNECT

Vinnie Potestivo on LinkedIn - https://www.linkedin.com/in/vinniepotestivo/ 

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

A lot has changed in podcasting over the last 15 years but many of the podcasting tips and tricks that every podcaster needs to know are still just as relevant.

Seth Goldstein joins me on Podcasting Amplified in this episode to share the extensive podcasting insight that he's picked up from over 15 years in the podcasting space.

Seth hosts multiple podcasts and coaches podcasters to build brand equity and grow their shows.

And in this episode, you'll discover - 

• The biggest changes in podcasting over the last 15 years…

• …and the essential podcasting tips and tricks that every podcaster still needs to know.

• How long should a podcast episode be?

• The best ways to use AI for podcasting.

• Is video essential for podcasters?

• And much more…

Whether you've been podcasting for just a few months or you're one of the OGs, this episode is more than worth the 30 minutes of time it will take you to listen to it.

LEARN MORE

Entrepreneur's Enigma - https://entrepreneursenigma.com/ 

Claricast - https://www.claricast.com

CONNECT

Follow Seth - https://social.sethgoldstein.me/ 

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you're like many podcasters you may have considered sponsorship as a strategy to monetise your podcast.

There are many ways to get podcast sponsors to work with you,  but some are better than others.

In this episode of Podcasting Amplified, I'm joined by Eric Melchor. Eric is the Co-Founder of Podk.it - a dynamic, shareable media kit for podcasters. He also hosts Innovators Can Laugh and founded a b2b podcast ad network B2BPodPros.

So as you can imagine Eric has a lot of insight around podcast advertising and attracting sponsors and networks. 

And in this episode, you'll discover - 

• What is a media kit and why should podcasters have one

• The exact steps you should take if you want to attract sponsors for your podcast or join a podcast network.

• What every podcast should have ready before they even start reaching out to sponsors.

• Practical advice on attracting more of your ideal guests.

• Why you don't need a huge following to get sponsors for your podcast.

• And much more…

So if you're looking to attract sponsors, networks or even high-profile guests to your podcast this episode is for you. 

LEARN MORE

B2BPodPros - https://www.b2bpodpros.com/ 

Innovators Can Laugh - https://www.innovatorscanlaugh.com/

Podkit - https://podk.it/ 

Claricast - https://www.claricast.com

CONNECT

Eric Melchor on LinkedIn - https://www.linkedin.com/in/ericmelchor/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.