Podcast Theory – Details, episodes & analysis

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Podcast Theory

Podcast Theory

Jason Cercone

Education
Business
Business

Frequency: 1 episode/8d. Total Eps: 190

Buzzsprout

Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show.

Since this podcast's launch in 2020, it's undergone a couple of changes:

- Seasons 1 and 2 were known as Pod Theory
- Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified 

These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats:

1. Seasons featuring host Jason Cercone and a Featured Co-Host
2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4. 

We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your way. Subscribe and follow the show so you're the first to know when new episodes go live! 

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Apple Podcasts

  • 🇨🇦 Canada - howTo

    16/09/2024
    #79
  • 🇨🇦 Canada - howTo

    15/09/2024
    #50

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RSS feed quality
Good

Score global : 78%


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5 Things Your Podcast Doesn't Need: Part 4

Season 4 · Episode 26

jeudi 12 septembre 2024Duration 16:37

The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need.

As podcasting has evolved, many things have changed and become available to this medium. One of them is the ease in which we can access podcast content on our devices.

Back in the day, the term "PODcast" was literal because you uploaded "internet radio episodes" to your iPod and consumed at will. This was a newfangled thing (as was downloading music onto a portable rectangle), and many shows featured the word "podcast" so people knew what they were accessing.

Today, the question needs to be asked: Does the word "podcast" still need to be used?

I'm exploring this and more in today's episode. Enjoy!

RESOURCE MENTIONED: Hello My Name Is Awesome - brand name guide written by Alexandra Watkins | Pick up your copy today
____________________________________

On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.

Connect to your platform of your choice at bombtrackmedia.com/live

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

5 Things Your Podcast Doesn't Need: Part 3

Season 4 · Episode 25

mardi 10 septembre 2024Duration 10:23

Want to know the most annoying word on a podcast? Then this episode of Podcast Theory is for you!

This is Part 3 of 5 in my series "5 Things Your Podcast Doesn't Need" and today, I'm covering another item that keep your listener from getting to the heart of your content once they click play.

If you listened to Parts 1 & 2 in this series, you discovered that attention spans are at an all-time low for adults (clocking in at a whopping 8.25 seconds).

With that number in mind, getting your listener to the main reason they clicked play on your podcast episodes is at an all-time high.

In this episode, you'll discover something that can easily be removed from your production and, if need be, used in a better way to keep your listeners invested until they reach the end of your episode.
____________________________________

On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.

Connect to your platform of your choice at bombtrackmedia.com/live

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Podcast Therapy: Showing Up For All The Right Reasons | Podcast Theory Live 7.12.24

Season 4 · Episode 16

vendredi 12 juillet 2024Duration 21:40

REPLAY OF PODCAST THEORY LIVE 7.12.24

It's the return of Podcast Therapy!

In Season 3, I started doing these sessions once a week and I'm happy to report this series is making a comeback.

In today's installment, I'm going to talk about why it's important to show up to your podcast for all the right reasons.

If you haven't heard my story, I got into podcasting out of spite. I had a troll confront me on Twitter who happened to be a podcaster and I wanted to prove I could do it better than him.

I have no idea what I thought I was going to accomplish with that mindset, but I was incredibly fortunate to discover my calling...partially by accident.

Almost 10 years later and I'm still going strong, leaning into podcasting and livestreaming pretty much every day of the week.
____________________________________

Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.

Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. 

But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

6 Valuable Habits That Will Make You a Better Podcaster

Season 1 · Episode 87

mardi 2 février 2021Duration 10:26

On a daily basis, you should be focusing on developing good habits that improve your life. Whether it be habits that help you on a personal level or a professional level, committing to daily action will help those actions become habits. 

According to the book The One Thing, forming a solid habit takes 66 days, not 21 days as is commonly shared. The more time spent making a certain activity part of your everyday life, the more it becomes ingrained in your psyche. You do it unconsciously without even a thought. 

As a podcaster, there are certain habits you'll want to incorporate into your practices to ensure you're getting the most from your efforts. Consistency is the unspoken force behind developing any habit. If you don't perform actions consistently, you can't develop a habit. Sporadic action won't lead to results, they'll just lead to more sporadic action.

In Episode 87 of Pod Theory, I'm talking about developing strong habits that will not only make you a better podcaster, but a stronger person who attacks his or her day with power and passion. The six habits I'm sharing have all helped me develop my podcast, my business, and my daily method of attack. 


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

5 Ways to Generate Leads From Your Podcast

Season 1 · Episode 86

lundi 1 février 2021Duration 08:51

A brand podcast has a ton of built-in value. Within your industry, you have the ability to connect with your audience on a medium that's gaining new listeners by the day. You also have the ability to establish authority and trust - two of the biggest components a brand needs to succeed. That authority will not only earn you respect with your listeners, but others in your industry as well. 

With more and more brands getting on the podcast train, you want to be sure your show does all of the aforementioned PLUS one very important factor that will truly make your efforts worthwhile: you want to set your podcast up to generate leads. This will legitimize all of the effort you put into your podcast, as well as help you grow and reach levels of sustainability that will open up the door for a multitude of possibilities in the future.

In Episode 86 of Pod Theory, I'm sharing five strategies you can implement to generate leads from your podcast. This will enable you to maximize your podcast's strength and give transform your listeners into valuable, long-term customers and brand advocates!

What are some ways you've used your podcast to generate leads for your brand? Find me on Twitter and let me know your process.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Don't Expect Results Without Putting In the Work

Season 1 · Episode 85

vendredi 29 janvier 2021Duration 09:24

The Internet has a funny way of making us believe that goals can be reached without putting in the hard work it takes to accomplish them. Well...maybe you need to hear this and maybe you don't, but I'm using this platform to say...that's complete bullsh*t!

There is no better feeling of accomplishment than achieving a goal you know you had to work like hell to conquer. Just having it handed to you will not help you grow, will not help you learn, and will not help you get better. This applies to podcasting as much as it does life as a whole. In order to get the best results, you have to be willing to put in the work required of you AND take the lumps that may occur along the way.

On Episode 85 of Pod Theory, I go on a bit of a rant about expecting results without the work. About showing up for the whole game instead of just the highlights. About being patient in your quest to build a great podcast and not expecting results to be handed to you without effort. It may just be the message you need to hear today.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

3 Ways to Get Noticed As a Podcaster

Season 1 · Episode 84

jeudi 28 janvier 2021Duration 10:42

Becoming a great podcaster doesn't happen overnight. You have to commit, you have to work hard, and you have to realize what you're working towards. If you are looking to stand out and get noticed, it won't happen without a dedicated effort to honing your skill set and without going beyond the work done on your podcast.

On Episode 84 of Pod Theory, I'm going to share three ways you can get noticed as a podcaster. These initiatives will take time, patience, and effort to come together. But consistently putting them into practice will get you noticed and help take your podcast to new levels of growth and success over time.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

The Best Podcasters Are...

Season 1 · Episode 83

mercredi 27 janvier 2021Duration 07:40

The best podcasters in the game possess certain qualities that help them continue to master their craft and up their podcasting game. And if you want your show and your brand to be seen in a similar light, it's important you harness the power of these qualities as effectively as you can.

In Episode 83 of Pod Theory, I'm going to share some of the characteristics the best podcasters leverage with all of their productions. Focusing on building upon these qualities will level up your podcasting skill set and help take your show to new heights.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

How to Interview a Celebrity or VIP

Season 1 · Episode 82

mardi 26 janvier 2021Duration 07:32

Landing a VIP, celebrity, musician, athlete, or any person who is considered a big deal in your niche is a pretty big accomplishment. Clearly, this person saw some value in what you're doing and is willing to spend time with you on your show. Congratulate yourself, that's good stuff!

Now...stop worrying about f*cking up the interview! I've seen this brought up in various podcast groups that I'm in. People don't want to screw things up with their big time guest, so they get nervous and begin to overly worry about it...not even realizing the hardest part (getting this person on the show in the first place) has already been handled!

On Episode 82 of Pod Theory, I'm going to share some insight on how to handle interviewing a VIP on your podcast. People, no matter their station in life, want to be treated with respect...and like a normal person. In this episode, you'll learn some easy-to-implement strategies to help you make your VIP interview one for the ages.

Who's the VIPiest person you've ever interviewed on your podcast? Drop me a line on Twitter and let me know.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

How to Stay Focused On Podcast Preparation

Season 1 · Episode 81

lundi 25 janvier 2021Duration 07:54

Time management is one of the most important elements in your life and, if you're like most people, you have a hard time maximizing the minutes in your day. It's understandable. We live in a world filled with distractions and interruptions, all pulling us in different directions and taking our attention from our most important work.

In order to truly master time, you must develop the discipline to block out distractions, nip interruptions in the bud, and make certain points of your day unbreakable appointments with yourself. This will ensure 100% of your focus stays where it needs to be and, ultimately, helps you achieve the best results.

This is very important in podcasting. You must spend a certain amount of time on your show to ensure all your productions succeed. And in Episode 81 of Pod Theory, I'm going to share some tips and strategies to help you stay focused on preparation, production, and more. I'll also give you my candid thoughts on multi-tasking.....

What are YOUR thoughts on multi-tasking? Find me on Twitter and let me know.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production


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