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Explore every episode of the podcast Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR

Dive into the complete episode list for Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
B2B Podcasting for Non-profits to Build Brand Trust & Scale with Short-Form Content with Adam Larson26 Sep 202500:28:27

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Adam Larson, senior podcast producer at the Institute of Management Accountants and host of Count Me In, a podcast spotlighting real voices in the accounting and finance world. Adam also co-hosts a personal podcast, The Larson Parade, sharing stories of love, music, and second chances.

Adam shares how Count Me In evolved from an internal idea to a global platform supporting IMA’s mission, and why podcasting remains his favorite medium for authentic storytelling. He reflects on balancing brand strategy with creative freedom, how he uses tools like CastMagic and Riverside to streamline production, and the surprising overlap between B2B and personal podcasting challenges.

Whether you're producing for a company or your own brand, Adam’s insights into workflow, tools, and storytelling are full of practical takeaways for podcasters at any level.

Expect to Learn

  • Why podcasting is ideal for connecting with niche professional audiences
  • How to tie podcast topics to broader organizational goals without being too promotional
  • The importance of good audio, even over video, in podcast retention
  • Which tools make solo podcast production more manageable
  • Why marketing and content snippets are critical, but rarely easy

Episode Breakdown with Timestamps

[00:00] Opening: Meet Adam Larson and the story behind Count Me In

[03:09] Why podcasting works better than blogs or conferences for storytelling

[04:55] Inside IMA: Connecting podcast content with organizational strategy

[09:15] The personal podcast: Starting The Larson Parade with his wife

[11:57] Challenges in both corporate and personal podcasting

[16:32] Recommended tools: Riverside, CastMagic, Pro Tools, and more

[20:34] Podcast marketing tips: snippets, social, and realistic expectations

[25:28] The future of podcasting: What will still matter in ten years


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How a Legal Podcast Became a Business Growth Engine and Attracted a $3B Sponsor with Robert Hanna24 Sep 202500:52:19

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Robert Hanna, founder of KC Partners and host of the Legally Speaking Podcast, the UK’s #1 legal careers show and a top 1% ranked podcast worldwide. Since launching in 2019 with just a microphone, Rob has built the podcast into a global media brand sponsored by Clio, a $3.5 billion legal tech company.

Rob shares his journey from legal recruiter to media entrepreneur, and why podcasting has become his most effective tool for building relationships, creating business opportunities, and establishing long-term authority. He reflects on how the show went from a client networking experiment to a recognized legal media platform, why leading with value is the key to landing high-profile guests, and how sponsorships and partnerships transformed the show into a business asset.

Whether you’re in professional services, B2B sales, or building your own podcast, Rob’s story offers powerful lessons on strategy, community building, and turning content into a legacy-driven brand.

 Expect to Learn

  • Why podcasting is one of the most effective business development tools in professional services
  • How to secure high-value guests by focusing on “what’s in it for them”
  • The importance of choosing the right topic of influence to build a loyal audience
  • How to attract and negotiate with major sponsors by aligning values and audiences
  • Why treating your podcast as a long-term asset can lead to future exit opportunities

Episode Breakdown with Timestamps

[00:00] Opening: Rob introduces the Legally Speaking Podcast and its origins

[01:37] How the podcast started in 2019 and grew to UK’s top legal show

[05:30] Strategy for the first guests and creating a red carpet experience

[10:35] Research and targeting guests strategically for maximum value

[15:47] Defining the “topic of influence” and growing a niche audience

[18:58] Measuring ROI vs. COI and early business impact from podcasting

[31:08] Securing sponsorships and leveraging LinkedIn and personal brand

[46:50] Exit strategy, asset value, and building a legacy through the podcast

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The B2B Podcast System to Build Trust, Repurpose Content and Drive Sales with Sophia Matveeva19 Sep 202500:44:04

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Sophia Matveeva, founder of Tech for Non-Techies, an education platform helping non-technical founders and business leaders thrive in the digital economy. Sophia has taught her flagship course at institutions like Oxford University, London Business School, and Techstars, and has secured government contracts to expand access to tech education..

Sophia shares her journey from business school lecturer to podcast host and government contractor, and why podcasting has become her most powerful trust-building tool in both B2C and B2B markets. She reflects on how Tech for Non-Techies went from a paid course to a global learning platform, the rise of the “trust recession,” and how she uses her podcast to repurpose content, build authority, and support long sales cycles in the public sector.

Whether you’re an educator, a founder, or a consultant selling high-ticket services, Sophia’s insights into podcasting, brand building, and audience trust are filled with valuable takeaways you can apply right away.

Expect to Learn

  • Why podcasting is essential for building trust in today’s “trust recession”
  • How to repurpose podcast episodes into high-ROI content across platforms
  • The real impact of podcasting on B2B sales cycles with governments and corporates
  • How to build a content strategy that speaks to both individual and institutional buyers
  • Why shame and consistency are underrated motivators for long-term podcasting success

Episode Breakdown with Timestamps:

[00:00] Opening: Introduction to Sophia Matveeva and her podcast Tech for Non-techies

[01:30] Mission of Tech for Non-techies: helping non-technical founders navigate technology

[03:22] Importance of podcasts in building trust and authority in a “trust recession”

[10:30] Using podcasts to establish credibility with B2C and B2B audiences

[19:55] Consistency and accountability: staying committed through 267 episodes

[24:24] Balancing B2C and B2B content: focusing on a single target audience for clarity

[33:30] Leveraging media, PR, and speaking opportunities to complement podcast impact

[40:10] Podcast technology and workflow: Riverside and ChatGPT for content production

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The Thought Leadership and Podcast Strategies for Founders to Win Media in 2025 with Amore Philip17 Sep 202500:34:13

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Amore Philip, CEO and lead strategist at Apples & Oranges PR, a global public relations firm helping founders and CEOs build visibility through powerful storytelling and strategic media placements. With a background in fashion, theatre, architecture, and communications, Amore brings a creative and cross-industry approach to modern PR.

She shares how her unconventional journey shaped her philosophy on visibility, why authenticity matters more than ever in an AI-dominated content landscape, and what founders need to do today to become trusted thought leaders tomorrow. Amore also explains the critical role of podcasts in scaling reputation, building infrastructure for long-term visibility, and positioning leaders at the forefront of their industries.

Whether you're a startup founder, a communications strategist, or a podcaster, Amore’s story offers actionable insights on turning your voice into your greatest branding asset.

Expect to Learn:

  • Why CEO visibility is non-negotiable in 2025
  • The real difference between content and thought leadership
  • How to stand out in an AI-saturated content world
  • Why infrastructure and automation are key to scaling PR and podcast success
  • How to use podcasts strategically for brand awareness and credibility

Episode Breakdown with Timestamps

  • [00:00] Introduction and Amore’s mission to elevate founder visibility
  • [00:39] Why visibility is essential for CEOs in today’s media landscape
  • [03:37] Understanding the difference between content and thought leadership
  • [05:57] How to use AI tools without losing authenticity in your brand voice
  • [08:33] Amore’s unconventional journey into PR and building a global agency
  • [13:45] The strategic role of podcasts in public relations and reputation-building
  • [16:32] Why launching a podcast can elevate your founder credibility
  • [22:15] Building the right infrastructure to scale PR and brand authority
  • [28:49] How to implement systems that turn podcasts into lead-generation machines
  • [32:59] Why great PR still comes down to storytelling that resonates

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How Purpose-Led Brands Use Podcasts and Honest PR to Build Trust and Sales with Riannon Palmer12 Sep 202500:35:49

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Riannon Palmer, founder of Lem-uhn, a PR agency for purpose-led businesses, a mentor at Virgin StartUp, Founding Member of Female Founders Directory, and host of the podcast Lemonade Leaders. Riannon shares her mission to use PR as a force for good, her journey from working in global PR agencies to building her own purpose-driven company, and how she’s changing the narrative around an industry often criticized for “spin.”

She reflects on the challenges of ethical PR, the rise of AI-driven search, the power of podcasts for storytelling, and the importance of founder stories in building trust. Riannon also talks about the launch of Lemonade Leaders, how it supports her brand, and why personal stories of resilience resonate so strongly.

Whether you’re a business leader, PR professional, or podcaster, Riannon’s story offers powerful lessons on authenticity, long-term brand building, and making “lemonade” out of life’s challenges.

What You’ll Learn in This Episode:

  • Why PR has a negative reputation, and how Riannon is flipping the script with purpose-led storytelling.
  • How to spot and avoid rainbow washing, greenwashing, and other surface-level tactics.
  • The surprising role of PR in shaping AI-driven search results.
  • The benefits of podcast sponsorship compared to traditional paid PR placements.
  • The timeless truth of PR: people connect with authentic, relatable stories.

Episode Breakdown with Timestamps:

[00:00] Introduction and the power of podcasts for niche audiences

[03:13] The antidote to “rainbow washing” and how to practice ethical PR

[04:18] AI-driven search results and how PR is shaping the future of visibility

[10:54] Why long-form conversation builds stronger PR connections

[18:41] Traditional paid placements vs. podcast sponsorship: what works best

[22:47] Inside Lemonade Leaders: stories of resilience and purpose-led leadership

[27:15] Why the podcast is a powerful marketing and lead generation channel

[30:04] Leveraging podcast moments for PR and press coverage

[32:31] What will always matter in PR: people and relatable stories

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How Above the Law Builds Trust and Monetises Podcasts with Legal Talk Network with Kathryn Rubino10 Sep 202500:33:31

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Kathryn Rubino, senior editor at Above the Law and host of two of the most popular legal podcasts: Thinking Like a Lawyer and The Jabot. Kathryn shares her journey from blogging to podcasting, how Above the Law carved out a unique voice in the legal industry, and what it takes to keep producing over 600 episodes with consistency and impact.

She reflects on the balance between blogging and podcasting, the challenges of hosting different show formats, and how Above the Law leverages podcasts to strengthen its brand. Kathryn also talks about the business side of podcasting, from advertising to podcast networks, and what podcasters should double down on to stay relevant in the next decade.

Whether you’re a podcaster, writer, or business leader, Kathryn’s story offers powerful lessons on finding your voice, building credibility, and staying consistent in a crowded industry.

What You’ll Learn in This Episode:

  • The differences between running an interview show (The Jabot) and a news-driven banter format (Thinking Like a Lawyer).
  • Why consistency and voice are the keys to sustaining 600+ podcast episodes.
  • How podcast networks like Legal Talk Network add value through production, promotion, and advertiser synergies.
  • The role of advertising, sales teams, and brand-building in supporting a podcast long-term.
  • Why having a distinct voice will always remain the most valuable podcasting asset.

Episode Breakdown with Timestamps:

[00:00] Introduction to Kathryn Rubino and her role at Above the Law

[03:05] Blogging vs. podcasting: Why ATL doubled down on both formats

[07:05] The Jabot: origins, focus on diverse and outsider voices in law

[11:27] Audience differences: The Jabot vs. Thinking Like a Lawyer

[15:32] How podcast networks benefit advertisers and podcasters alike

[22:12] Kathryn’s personal motivations for podcasting and how it expands her network

[25:09] Speaking truths in the legal industry, dealing with backlash, and “good trouble”

[31:28] The timeless truth: Why having a distinct voice will always matter in podcasting

Follow Kathryn Rubino:

LinkedIn: https://www.linkedin.com/in/kathryn-rubino-6ba7854/

Instagram: https://www.instagram.com/kathrynrubino/

Above the Law: https://abovethelaw.com/

Thinking Like a Lawyer Podcast: https://legaltalknetwork.com/podcasts/thinking-like-a-lawyer/

The Jabot: https://podcasts.apple.com/us/podcast/the-jabot/id1386838312

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The Cybersecurity Podcast Model to Build Trust without Ads, Sponsors or Marketing - Dave Chatterjee05 Sep 202500:41:13

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Dave Chatterjee, professor at Duke University, author of Cybersecurity Readiness: A Holistic and High-Performance Approach, and host of the Cybersecurity Readiness Podcast. Dave Chatterjee shares how the podcast began as a student’s idea to promote his book, and how it evolved into a global platform for raising cybersecurity awareness. 

Dave explains why he takes a quality-first approach, how he vets his guests, and why he’s committed to keeping the show ad-free. He also reflects on how podcasting has transformed his teaching, consulting, and research, and why he sees each episode as a way to learn, build credibility, and make cybersecurity more accessible.

Whether you’re a podcaster, educator, or business leader, this conversation offers deep insights into building authority, fueling thought leadership, and sustaining a mission-driven podcast.

What You’ll Learn in This Episode:

  • How Dave started his podcast as an experiment and grew it into a global resource.
  • Why he prioritizes quality and credibility over volume or monetization.
  • How podcasting enhances his teaching, research, and consulting.
  • The challenges of guest vetting, workflow, and maintaining high standards.
  • Why podcasting is a tool for continuous learning, credibility, and impact.
  • Dave’s philosophy on honesty, clarity, and responsibility in podcasting.

Episode Breakdown with Timestamps(Not confirmed for audio yet):

  • [00:00] Introduction to Dave Chatterjee and his work in cybersecurity
  • [03:03] Mission and vision: taking cybersecurity awareness beyond industry professionals
  • [05:26] What kept him going after the first 8 episodes and how podcasting enriched his research and teaching
  • [13:10] The connection between podcasting, teaching, writing, and consulting
  • [16:50] Using podcast content in classrooms and reaching a global audience
  • [22:50] Why he focuses on impact and quality rather than money or rankings
  • [33:17] Personal growth as a podcaster: becoming more relaxed and confident
  • [36:01] Timeless truths in podcasting: clarity, honesty, and responsibility in a world of misinformation

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The Money Mindset Shift for Entrepreneurs to Regulate Stress and Find True Security with Erin Gray03 Sep 202500:42:28

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Erin Gray, founder of Generate a Life Well Lived and creator of the Your Money, Your Rules podcast. Erin blends financial wisdom with spiritual and energetic principles to help people transform their relationship with money.

She shares her personal journey, from panic attacks and scarcity mindset to building a prolific podcast with over 130 episodes. Erin discusses why devotion, intuition, and consistency are the real keys to longevity in podcasting and how podcasting has fueled her business and personal growth.

Whether you’re a podcaster, entrepreneur, or someone rethinking your relationship with money, this conversation is full of deep insights, inspiration, and actionable takeaways.

What You’ll Learn in This Episode:

  • How Erin’s background in finance shaped her unique approach to podcasting.
  • Why devotion and intuition matter more than metrics in podcasting success.
  • How to shift from scarcity to abundance in both money and business.
  • Why podcasting is a powerful tool for trust, credibility, and client attraction.
  • How Erin doubled her publishing schedule and stayed consistent long-term.

Episode Breakdown with Timestamps:

[00:00] Opening thoughts: Erin on abundance and individuality

[01:30] Why Erin started podcasting and found clarity through interviews

[03:30] Linking money, spirituality, and energetics

[04:39] Panic attack, scarcity mindset, and the turning point

[06:19] “Your money, your rules”: why money principles are personal

[09:05] Releasing 130+ episodes: consistency, devotion, and relationships

[14:04] Commitment, intuition, and how Erin sustains her energy

[20:25] Shifting mindset: awareness, self-concept, and nervous system regulation

[29:11] Why devotion, not money, fuels podcast longevity

[33:33] Turning away from a generational family business

[40:15] Costa Rica, freedom, and living life differently

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How Lawyers Can Build Credibility and Grow Practices through Podcasting with J. Craig Williams29 Aug 202500:38:21

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we're joined by J. Craig Williams, a renowned trial lawyer, founder of The Williams Law Corporation, and host of the legal podcast Lawyer 2 Lawyer. Craig shares his journey from starting his own law firm to launching and growing one of the longest-running legal podcasts. He takes us behind the scenes of his podcasting experience, offering valuable insights on co-hosting dynamics, podcasting longevity, and how the medium has helped establish his credibility in both law and broadcasting.

In this conversation, Craig discusses his experience transitioning from co-hosting to solo hosting, the challenges of maintaining a podcast for two decades, and the significance of establishing authority through podcasting. He also opens up about the evolution of podcast networks and why being consistent and curious are key to podcast success.

Whether you're a lawyer, a podcaster, or someone simply curious about the impact of podcasting, Craig’s story is filled with inspiration and actionable insights.

What You’ll Learn in This Episode:

  • How Craig's background in law and broadcasting influenced his podcasting journey.
  • The importance of consistency and curiosity in podcasting.
  • Why podcast networks were a game-changer in Craig’s early podcasting days.
  • The challenges of transitioning from co-hosting to solo hosting.
  • How podcasting has built Craig's professional credibility and expanded his network.

Episode Breakdown with Timestamps:

[00:00] Introduction: Craig’s Love for Solo Hosting

[01:36] The Origin of Lawyer 2 Lawyer Podcast

[03:17] Co-Hosting vs. Solo Hosting: The Dynamics

[06:13] Why Craig Chose a Podcast Network

[09:10] The Challenges of Managing a Law Firm and a Podcast

[11:20] The Evolution of Podcast Networks

[13:33] The Power of Consistency and Curiosity in Podcasting

[17:02] How Podcasting Has Helped Build Craig’s Legal Career

[22:07] What Keeps Craig Going After 20 Years of Podcasting?

[24:57] The Key to Longevity in Podcasting: Staying Current

[33:45] Craig’s Final Thoughts on Podcasting and Lawyering

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The Strategic Podcasting for Professionals to Grow Clients and Network Effectively with Lee Rudin20 Aug 202500:29:35

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re joined by Lee Rudin, founder of Rudin Law, who has built his practice through bold branding and unconventional marketing. Instead of hosting his own show, Lee has appeared on more than a dozen podcasts, turning those guest spots into powerful tools for visibility, credibility, and brand awareness.

In this conversation, Lee shares how podcasting can act as the new “round of golf,” a way to build genuine connections and expand reach. He also discusses why bold, memorable branding makes an impact, how to leverage podcast appearances for content across platforms, and what podcasters often get wrong when hosting guests.If you’re a lawyer curious about modern marketing, a podcaster looking to make your show more guest-friendly, or a business owner exploring the relationship between brand, content, and clients, this episode is packed with valuable takeaways.

What You’ll Learn in This Episode:

  • Why Lee sees podcasts as the new “round of golf” for building relationships.
  • How bold, in-your-face branding makes people remember you.
  • Why guesting on podcasts can be more effective than starting your own.
  • The do’s and don’ts of being a great podcast host.
  • Why attention spans are shrinking, and what that means for future podcasting.

Episode Breakdown with Timestamps:

[00:00] Podcasting as the new “round of golf” for building connections

[01:22] Why Lee appears on other podcasts instead of starting his own

[05:13] The story behind “Stop Being Polite / Get Rude” branding

[06:42] How merch became a conversation starter and marketing tool

[14:18] Broad vs. targeted podcast marketing strategies

[19:47] Life imitating art: referrals, ethics, and the role of “runners” in law

[22:14] Why genuine referrals matter more than paybacks

[27:45] Why attention is shorter than ever, and why podcasts still matter

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The Marketing and Podcast Strategy CPA Firms Need for Succession Success with Barrett Young13 Aug 202500:49:20

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re joined by Barrett Young, CPA, marketing partner at GWCPA, a member of the Board of Directors at Maryland Board of Public Accountancy, and the creator of The Art of Succession Podcast. Barrett works with multi-generational businesses to navigate the complex and often emotional process of transitioning from one generation to the next. Drawing on his experience as the ninth partner in an 80-year-old CPA firm, Barrett combines deep expertise in succession planning with an innovative approach to business growth and client service.

In this conversation, Barrett shares how niching his firm down to focus on succession planning transformed their business model, why he chose a video-first, interview-style podcast, and how treating YouTube and audio podcasting differently improved retention rates. He also explains why human connection will remain the most important part of podcasting, no matter how advanced AI becomes.

If you’re a business owner preparing for succession, a CPA curious about niching down, or a podcaster looking for strategic marketing insights, this episode delivers a mix of actionable tips and real-world lessons.

What You’ll Learn in This Episode:

  • How niching down on succession planning transformed Barrett’s CPA firm.
  • Why succession planning requires balancing longevity with innovation.
  • The benefits of a video-first approach for building trust and connection.
  • How splitting long episodes into shorter parts improved retention.
  • Why human connection will always be podcasting’s greatest asset.

Episode Breakdown with Timestamps:

[00:00] Introduction: Why only 30% of businesses make it to the second generation?

[06:54] The DNA of succession at an 80-year-old CPA firm

[13:07] Why most second-generation businesses fail, and how to prevent it

[15:03] Collaboration over doing it all: Barrett’s approach to succession

[27:48] The challenges of succession planning

[32:47] Why Barrett chose an interview format over self-hosted shows

[42:05] How two episodes a month beats going weekly (for now)

[48:08] What will still be true about podcasting in 10 years

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Podcasting Framework for B2B Agencies to Generate Leads Close Deals and Scale Without Ads08 Aug 202500:33:06

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of the Podcast Gurus, the host Guillaume Jouvencel has an insightful conversation with Armando Leduc, host of the Spaghetti on the Wall Podcast. Armando, Director of Leduc Entertainment and CEO of Sketchy Characters Production, is passionate about marketing and podcasting in the B2B space, and in this episode, he interviews Guillaume, exploring the real-world applications of podcasting as a business growth strategy.

Guillaume, who is the co-founder of GHA Podcast Consultancy, shares his journey from consulting at PwC to launching successful B2B podcasts that generate leads and build lasting relationships. Guillaume explains how podcasting has transformed his business, helped him secure six-figure leads, and let him use it as a leverage for client engagement, lead generation, and business growth. He also emphasizes on the strategic approach of niching down in podcasting to boost success. This episode offers insights on how to target specific niches, convert podcast interviews into business opportunities, and why podcasting is an essential tool for growth in today’s digital landscape.

What You’ll Learn in This Episode:

  • The power of podcasting to drive B2B lead generation and create valuable connections.
  • How niche podcasting helps businesses target their ideal clients and build stronger relationships.
  • How podcasting can establish your brand as a thought leader in your industry.
  • Tips on managing guest relationships and using podcasts to expand your network.
  • Insights into Guillaume’s journey from corporate consulting to podcasting success in the B2B space.

Episode Breakdown with Timestamps:

[00:00] Introduction to Guillaume Jouvencel and the value of podcasting

[03:30] Guillaume discusses his transition from corporate treasury world to podcasting

[06:14] Shifting perceptions of podcasting and its true potential

[10:41] Success stories of clients and the impact of podcasting on their business

[16:36] The power of niching down for higher conversions

[23:28] The importance of rapport building 

[32:38] Where people can find Guillaume

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The $8M Podcast Formula for B2B Firms to Convert Ideal Guests into Clients with Kevin Daisey06 Aug 202500:38:33

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of the Podcast Gurus, we dive deep into the power of podcasting for business growth, particularly in the B2B sector. Kevin Daisey, the mastermind behind Array Digital, Rival Digital, and the Managing Partners Podcast, shares insights on how he leverages podcasting not just as a content medium but as a powerful relationship-building tool that drives both client engagement and business success.

Kevin, who has hosted over 1,300 podcast episodes, gives valuable advice on how to strategically use podcasts to connect with ideal clients, create valuable content, and ultimately turn listeners into clients. In this conversation, he discusses the Managing Partners Podcast, which focuses on the intersection of law and business. Kevin emphasizes the importance of having a clear niche, engaging guests authentically, and converting listeners into clients through trust and value. 

What You’ll Learn in This Episode:

  • Why podcasting is a unique and effective tool for B2B lead generation.
  • How to structure your podcast to build relationships with ideal clients and industry influencers.
  • The process of converting podcast guests into potential clients and partners.
  • Tips on creating high-quality, engaging content that attracts the right audience.
  • Practical advice for anyone starting a podcast, including a strategy for finding guests and managing guest relationships.

Episode Breakdown with Timestamps:

[00:00] Kevin introduces his business and podcasts as key to success.

[05:29] Kevin reflects on the mindset shift when realizing people were listening.

[08:33] Kevin explains how he attracts high-profile guests for the podcast.

[11:43] How to convert podcast guests into clients or partners.

[18:35] Kevin talks about helping new or struggling law firms through the podcast.

[22:01] The process of getting five-star reviews from podcast guests.

[34:01] Kevin explains his process for scheduling podcast interviews.

[36:23] The value of starting a podcast even without perfect equipment.

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How Financially Stressed Lawyers Pay Off Debt Fast and Ditch Toxic Jobs with Rho Thomas30 Jul 202500:35:00

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re joined by Rho Thomas, a former attorney turned financial coach and the host of the Personal Finance for Lawyers Podcast. Rho shares how a deeply personal experience with overwhelming debt and a desire to spend more time with her newborn led her down a path of financial literacy, blogging, and eventually podcasting.With a background in trademark law and a passion for helping lawyers take control of their money, Rho built a platform that speaks directly to legal professionals drowning in student debt, struggling with money management, or simply looking for financial freedom. 

In this conversation, Rho reveals how she went from casually helping friends to building a full-time business through one-on-one coaching. She also opens up about the challenges of launching and maintaining a podcast, the importance of niching down, and why authenticity always wins in the podcasting space.If you’re a lawyer, or any professional, looking for practical, judgment-free financial advice and entrepreneurial inspiration, this episode delivers real talk and actionable takeaways.

What You’ll Learn in This Episode:

  • How Rho’s personal debt story led to her launching a financial podcast for lawyers.
  • Why lawyers often struggle financially despite earning high salaries.
  • The importance of niching down for podcast discoverability.
  • The mindset challenges new podcasters face and how to overcome them.
  • Why being authentic is the most powerful podcasting strategy.

Episode Breakdown with Timestamps:

[00:00] Introduction: From Debt to Podcasting Coach

[01:33] Why Lawyers Need Personal Finance Guidance Too

[06:13] The Shocking Stats on Student Debt in Law

[11:20] How Niching Down Attracts the Right Audience

[13:33] From Blog to Business: The First Coaching Clients

[17:02] From $97 Sessions to Full 6-Month Coaching Programs

[22:07] Rho’s Deeper Mission: Impacting Lawyer Mental Health

[24:57] Why Podcasting Builds Trust and Connection

[29:54] Why 20-Minute Episodes? And Why That Doesn’t Matter

[33:45] What Will Never Change in Podcasting: Authenticity Wins

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Podcasting for Expats to Build UK Property Trust and Raise Capital Anonymously with John23 Jul 202500:37:51

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with John, the anonymous host of Expat Property Story, to uncover how he built a top-ranking property podcast while working full-time and living thousands of miles away from his investments. Known as the "Secret Podcaster," John shares how he blurred his face, kept his identity under wraps, and still grew a loyal audience of expats and private investors.

John walks us through his journey from buying student HMOs in the UK to launching a podcast that now boasts over 220 episodes, all without showing his face or quitting his job. He reveals the power of consistency, storytelling, and personalized guest outreach, and how his podcast has opened doors to investment opportunities, professional credibility, and an upcoming transition back to Europe to support his wife's mission to help refugees. If you're balancing a podcast with a day job, looking to build a real estate portfolio, or curious how to leverage audio storytelling for niche success, this episode delivers high-impact insights from a podcaster who’s doing things differently.

What You’ll Learn in This Episode:

  • Why John keeps his identity hidden, and how it hasn’t held him back.
  • How he landed a top guest for episode one and used it to attract others.
  • The secret to pitching high-profile guests with personalized outreach.
  • How John monetizes through private investors, not ads or sponsorships.
  • Why editing, narration, and “value per minute” are the core of his podcasting philosophy.

Episode Breakdown with Timestamps:

[00:00] Introduction: The Exit Strategy & Podcasting with a Mission

[00:27] Meet John: The Anonymous Voice Behind Expat Property Story

[01:30] Why John Hides His Identity & Challenges of Growing Invisibly

[02:56] Origin of the Podcast: From Five HMOs to Podcast Host

[05:36] Landing His First Guest: A Cold Email Masterclass

[09:45] Monetization: From Property Education to Private Investors

[12:00] Podcast as a Trust-Building Tool for Investment

[14:15] The Bigger Vision: Exit Plan, Refugee Work & Future Podcasting

[16:45] Why John Loves Podcasting More Than Property

[18:00] “Value Per Minute” Philosophy & NPR-Style Editing

[22:45] Outsourcing & Growing a Remote Team for Property Management

[25:30] Real Challenges: No-Shows, Lost Audio, and Editing Fixes

[27:15] Narration as a Fix & Differentiator in Podcast Format

[31:03] Format Tradeoffs: Prepping Before vs Editing After

[32:45] Podcasting in the AI Era: The Value of Craft and Effort

[35:00] What Will Stay True: Audio Will Always Matter in Podcasting

[37:30] Where to Find John & Connect with Expat Property Story

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Tax Strategies for Entrepreneurs to Save 50% and Grow with Consistent Content with Tiffany Phillips16 Jul 202500:29:45

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In this episode of Podcast Gurus, we’re joined by Tiffany Phillips, the founder and CEO of Phillips Business Group, and host of the Small Business Finance Podcast. Tiffany has dedicated herself to helping small business owners navigate the complex world of finance with clear, accessible advice. Through her podcast, she simplifies difficult financial concepts, making them easy for entrepreneurs to understand and apply to their businesses. Her mission is to empower business owners to optimize their taxes, reduce costs, and ultimately keep more of their hard-earned money.

Tiffany is also the author of Your Biggest Expense, a book that reveals how taxes are often the largest and most overlooked expense for small business owners and offers actionable strategies for reducing tax burdens. In this episode, she shares how both her podcast and her book are helping entrepreneurs take control of their finances and build more successful businesses. If you’re a small business owner or entrepreneur looking for actionable financial advice, this episode is packed with insights that could change how you approach your business finances.

What You’ll Learn in This Episode:

  • Tiffany’s journey from financial advisor to podcast host.
  • The common tax pitfalls small business owners face and how to avoid them.
  • The motivation behind Tiffany's podcast and its mission to educate small business owners.
  • How Tiffany juggles multiple episodes per week and stays creative with content.
  • Key strategies from Tiffany’s book Your Biggest Expense to help business owners reduce taxes. 

Episode Breakdown with Timestamps:

[00:00] Introduction: Taxes Are Your Biggest Expense

[00:36] Meet Tiffany Phillips: Tax Strategist & Host of Small Business Finance

[01:33] The Knowledge Gap: Why Small Business Owners Struggle With Finances

[02:26] Why Focus on Small Business, Not Big Corporations

[03:28] Saving Clients 20–30% on Taxes with Strategic Planning

[06:08] From First Episodes to the First Podcast Client Win

[08:47] Scaling to 2–3 Episodes Per Week With a Busy Life

[10:02] Consistency Over Perfection: Building the Publishing Habit

[12:27] How Tiffany Finds New Topics From Clients and Trends

[14:44] How News & AI Shape Her Podcast Content

[18:13] Guests vs Solo: What the Data Showed After 90 Days

[21:36] The Harsh Truth: Podcasting Doesn’t Have a Growth Algorithm

[22:32] Why Most Podcasters Quit Too Soon

[23:16] Teaching Discipline Through Podcasting & Parenting

[25:12] Walking Away to Get Inspired: Nature + Creativity

[26:04] Writing the Book: Your Biggest Expense

[28:00] What’s Inside the Book: 10 Strategies and Bonus Offers

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The Automation Strategy for CFOs to Turn Podcasts into Lead Machines using AI with Albert Ramos11 Jul 202500:44:16

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In this episode of Podcast Gurus, we dive deep into the world of AI-powered CFO consulting with Albert Ramos, founder of Stratego Intel, president of Valisights, and host of Valisights Podcast. Albert shares his expertise in financial forecasting, cash flow repair, and M&A readiness for multi-location operators and growth-stage brands. He talks about his journey from health and fitness to fractional CFO services and how AI is transforming financial operations.

Albert explores the key role of AI in improving forecasting accuracy and reducing manual processes for CFOs and business owners. He also discusses how his podcast, which focuses on modern finance leadership, provides valuable insights to finance professionals dealing with common challenges and pain points in their roles. With his unique perspective on financial intelligence and AI, Albert provides actionable insights for any business leader looking to streamline operations and scale their financial processes.

What You’ll Learn in This Episode:
  • The evolution of Albert Ramos' career from health and fitness to CFO consulting.
  • How AI is revolutionizing the finance industry, especially in cash flow forecasting and reporting.
  • Why Albert focuses on creating content that resonates with his target market’s pain points.
  • The importance of storytelling in podcasting and how Albert applies this to engage his audience.
  • Insights into the future of AI in business leadership and why emotional intelligence will remain a critical skill.

Episode Breakdown with Timestamps:

[00:00] Introduction: The Future of Finance and AI-Powered Leadership

[00:27] Meet Albert Ramos: Founder of Stratego Intel Consulting & Valisights

[00:53] Why the Valisights Podcast Exists and Who It's For

[02:49] Why LinkedIn is Albert’s Platform of Choice

[04:42] Mental Health, Panic Disorder & Choosing a Singular Focus

[11:10] The Case for Going Live: Authenticity, Trust & Higher Engagement

[15:25] Building a Pre & Post Production Marketing Kit for Guests

[18:45] The Future of Leadership: Delegating to Humans, AI Agents, and Robotics

[22:10] Why Podcasting Over Conferences or YouTube

[26:00] ROI of the Podcast: Building Relationships and Driving Clients

[29:00] Using the Podcast for Product Testing and Customer Feedback

[30:12] Attribution Challenges and Podcast Conversions

[32:08] Biggest Successes: Guest Lineup, Low Costs, and New Subscriber Growth

[35:32] Tracking Metrics That Matter: Subscribers, Retention, and Discoverability

[37:15] Albert’s CFO Services and How It Led to Valisights

[40:00] Health & Fitness Niche and Building Stratego Consulting

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The Podcast Strategy for Property Solopreneurs to Build Trust & Attract Clients – Rachael Troughton09 Jul 202500:43:38

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we explore the world of property development and business strategy with Rachael Troughton, host of The Property Solopreneur Podcast. Rachael shares how she transformed her life from co-running a renovation company to mentoring solopreneurs in real estate, helping them turn accidental landlord situations into sustainable businesses.

She talks about how her podcast empowers aspiring property investors with practical insights, including how to avoid flashy trends, build a resilient team, and develop property portfolios aligned with their personality and goals. Whether you’re dreaming of your first buy-to-let or aiming to build a property empire without burning out, this episode is packed with real talk, hard-earned wisdom, and inspiring stories from Rachael’s 25+ year journey.

What You’ll Learn in This Episode:

  • Why property development should be treated as a business, not a hobby.
  • How Rachael turned accidental landlord situations into scalable ventures.
  • The difference between short-term flashy trends and long-term success in property.
  • How podcasting helped her attract mentoring clients and build her authority.
  • Why aligning property strategy with personality is key to sustainable growth.

Episode Breakdown with Timestamps:

[00:00] Introduction: Rachael shares why property development starts with understanding yourself.

[00:38] Meet Rachael: How podcasting helped her attract high-trust investors.

[01:37] Property as a Business and a Joy: Building wealth while loving the process.

[02:35] Is Property Development Still Profitable? Understanding markets, risks, and timelines.

[03:53] The 2008 Credit Crunch: How Rachael’s property value dropped overnight and how she responded.

[04:46] Why You Need Contingency Plans: Flowcharts, risk and “Mrs. Market.”

[06:17] Material Costs and Contractor Chaos: Managing volatility during builds.

[07:16] Ego vs. Strategy: Letting go of pet projects for smarter decisions.

[09:58] Key Principle in Property: If it’s not profitable, it’s a hobby.

[10:29] The Property Solopreneur: Building sustainable portfolios without burnout.

[13:55] Why a Podcast? Audio accessibility, British Army radio roots, and impact.

[17:43] Business Model: Strategy sessions, mentoring, and property coaching.

[20:13] Building Around Strengths: Structuring a business you love and can sustain.

[22:58] Standing Out in the Industry: How podcasting builds trust and authority.

[24:22] Lessons from Running a Build Team: Why Rachael shut down her construction company.

[26:06] How Much Money Do You Need to Start? From zero to £23k to scaling smartly.

[29:28] Education Over Ego: Learning from builders and getting your hands dirty.

[34:33] Purposeful Property: Serving social needs and building generational impact.

[36:40] Property is a People Business: Tenants, quirks, and unexpected realities.

[40:48] The Future of Podcasting: Why this medium will always have a place.

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The Financial Freedom Strategy for Millennials to Launch Profitable Podcasts & Online Brands - Jonny04 Jul 202500:37:13

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re joined by Jonny, the creator behind Millennials with Money. Jonny shares his journey of building a personal finance brand aimed at empowering millennials to take control of their financial futures. He talks about the challenges of managing money in a world where costs are rising, salaries aren’t increasing as quickly, and financial literacy is often lacking. Jonny explains how he transitioned from financial struggles to educate others on the importance of saving, investing, and managing debt.

Jonny also delves into his podcast journey, discussing how he started Millennials with Money to give hope and practical advice to millennials looking to improve their finances. From his early YouTube videos to launching the podcast, Jonny shares the challenges of content creation, finding guests, and monetizing his platform. He also touches on his expanded focus of living abroad in Spain and how his content has evolved to meet the needs of his growing audience.


What You’ll Learn in This Episode:

  • How millennials can take control of their finances, from paying off debt to investing.
  • Insights into the retirement systems in different countries and how millennials should approach saving for retirement.
  • Why Jonny started his podcast and how he grew it into a valuable resource for millennials.
  • The challenges of running a podcast and how Jonny navigated them.
  • Jonny’s tips for monetizing your podcast and digital products.


Episode Breakdown with Timestamps:


[00:00] Introduction: Jonny shares how content creation evolved into a meaningful business journey.

[00:29] Meet Jonny: Why he launched Millennials with Money to empower financial independence.

[01:19] Are Millennials Struggling with Money? Breaking down wages, inflation, and realistic strategies.

[02:11] How to Move Forward: Tackling debt, budgeting smartly, and building wealth through investing.

[04:55] Pension Systems Explained: Why relying on the state isn’t enough for your retirement.

[07:44] Why He Started the Podcast: Hope, mindset, and a mission to help others transform their finances.

[09:42] From Finance to Spain: How his audience shaped a shift in content focus.

[13:12] Podcasting Challenges: Editing, time, and the importance of guest alignment.

[15:38] Outsourcing Post-Production: How hiring an editor helped improve quality and free up time.

[17:50] Finding Great Guests: Early outreach, networking, and the snowball effect.

[23:10] Building Digital Products: Helping people move to Spain with calculators and custom tools.

[25:16] Best Ways to Monetize: Ads, subs, sponsors, or selling your own product.

[28:09] Pricing with Purpose: Making sure people get back more value than they paid.

[31:27] Driving Trust and Retention: Why staying till the end matters for podcast impact.

[33:44] Virtual vs. In-Person Podcasts: Johnny’s take on creating quality, globally.


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The Power of Podcasting for Skilled Trades to Build Leadership and Brand Influence with Josh Zolin02 Jul 202500:46:21

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re joined by Josh Zolin, CEO of Windy City Equipment and host of the Blue Is the New White podcast. Josh shares his fascinating journey from working as a stuntman in Hollywood to running a thriving business that’s changing the narrative around blue-collar careers. From his roots in the stunt industry, Josh explains how he transitioned into the restaurant equipment repair business, learning key lessons along the way that led to the creation of his podcast and academy. 

Josh opens up about the challenges he faced in both his career and personal life, detailing how his experience as a stuntman taught him the importance of resilience and humility. Through his podcast, Josh highlights the value of blue-collar work, soft skills, and leadership, and why it’s crucial to empower frontline employees with the tools they need to succeed. If you’re an entrepreneur, business owner, or someone in the trades, this episode provides actionable insights that could change how you think about success and growth.


What You’ll Learn in This Episode:

  • Josh’s journey from stuntman to CEO of Windy City Equipment.
  • How soft skills and leadership are changing the game for blue-collar workers.
  • The unexpected origins of the Blue Is the New White podcast and how it’s reshaping the industry.
  • The importance of recognizing the value of blue-collar careers and why it’s time to change the narrative.
  • How Josh turned his passion for blue-collar work into a thriving business and a platform for education.


Episode Breakdown with Timestamps:

[[00:00] Introduction: Josh Zolin reflects on how personal growth and impact inspired his book, podcast, and academy.

[00:31] Meet Josh Zolin: CEO of Windy City Equipment and host of Blue Is the New White.

[03:07] The Stunt Legacy: Josh’s multigenerational family history in the film stunt industry.

[06:17] Ego vs. Passion: Josh redefines passion after realizing fulfillment in helping others.

[09:08] Slipping into the Trade: Learning equipment repair alongside his dad.

[12:42] Launching the Book and Podcast: How Blue Is the New White evolved into an advocacy platform.

[16:07] From Father-Son Duo to Team: Josh takes charge of growing the business and managing employees.

[19:39] First Big Mistake: Hiring unskilled employees slows down their progress.

[21:41] Why Write a Book?: Josh’s wife inspires him to create a much-needed industry resource.

[24:57] Turning Point in Career: The book opens doors, builds his brand, and launches his speaking career.

[26:51] Birth of the Podcast: Josh starts recording stories from passionate tradespeople.


[31:02] Industry-Wide Impact: The book and podcast serve both Windy City and the wider blue-collar sector.

[36:11] Podcast Interviews > Job Interviews: Why meaningful conversations build better alignment.

[37:53] What’s Next: Josh introduces Bet New Academy for frontline soft skills and financial literacy.

[41:48] Empowering Employees: Teaching staff how to impact the bottom line and grow the business.


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How a Podcast on Tax Hacks Became a Software Empire for Entrepreneurs with Mike Jesowshek27 Jun 202500:37:01

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we explore the intersection of tax strategy and content marketing with Mike Jesowshek, host of the Small Business Tax Savings Podcast and founder of TaxElm. Mike shares his entrepreneurial journey from selling eBooks as a teenager to running a virtual accounting firm and ultimately creating one of the most impactful tax education podcasts for small business owners. He discusses how his own frustrations with vague tax advice led him to build a platform that simplifies tax planning for entrepreneurs across the country.

Mike dives into how his podcast demystifies complex tax laws and helps business owners access legitimate, legal strategies like hiring your kids or leveraging home office deductions to reduce their tax burden. He also reflects on the unexpected origins of his podcast, its role in launching a software company, and why helping small business owners navigate taxes became his life mission. If you’re a founder looking to legally minimize taxes while scaling your brand authority, this episode delivers value-packed insights from a true expert in the field.


What You’ll Learn in This Episode:


  • The journey of Mike Jesowshek from teen entrepreneur to tax-saving podcast host.
  • How a YouTube experiment accidentally led to a top-ranking podcast in small business tax.
  • Simple tax strategies like hiring your kids or using home office deductions effectively.
  • Why many accountants shy away from tax planning and how Mike fills that gap.
  • The evolution from podcast host to software founder with the launch of TaxElm.


Episode Breakdown with Timestamps:

[00:00] – Introduction: Mike Jesowshek talks about guaranteed tax savings for small businesses.

[00:25] – Meet Mike Jesowshek: CPA, entrepreneur, and host of the Small Business Tax Savings Podcast.

[01:09] – How to Save Taxes on Your Small Business: Mike answers the million-dollar question.

[03:13] – Facing Tax Issues: Mike’s struggles with tax clarity and how it led him to research.

[05:02] – The Accidental Podcast: Mike explains how his podcast started from YouTube videos.

[08:01] – Educating the Industry: Mike discusses how his podcast empowers small business owners.

[09:30] – Why Accountants Avoid Tax Planning: Mike breaks down the challenges accountants face.

[12:51] – Full-Time Podcasting: Mike transitions from his accounting firm to podcasting in 2021.

[13:59] – Launching TaxElm: Mike explains how the software helps implement tax-saving strategies.

[19:46] – Quick Tax Strategies: Mike shares simple strategies, including hiring your kids for tax savings.

[26:20] – Core vs. Advanced Tax Strategies: Mike breaks down simple vs. complex tax strategies.

[30:07] – Why the Podcast Succeeded: Mike discusses why his niche podcast has worked.

[33:56] – Expanding into YouTube: Mike shares the growth of his podcast into other formats.


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How B2B Marketers Build Authority & Generate Long-Term Leads with Podcasts & eBooks - Todd Weyandt25 Jun 202500:36:34

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of construction innovation with Todd Weyandt, host of Bridging the Gap Podcast and Director of Marketing at Graitec. Todd shares his journey from working in construction technology to founding a podcast that highlights the transformative innovations happening in the construction industry. He discusses how the industry is evolving, from robotics to offsite construction, and how his podcast shines a light on the technology driving these changes.

Todd explains the purpose behind his podcast, which initially started as a way to showcase the expertise of his colleagues but has since grown into a platform for educating both industry professionals and newcomers about the rapid technological advancements in construction. He talks about how Bridging the Gap has helped debunk the outdated perception of the construction sector, and he reflects on the challenges he faced in launching and growing the podcast, including transitioning from Facebook Lives to a full podcast format. Whether you’re in construction or just interested in the future of the industry, this episode offers valuable insights into the intersection of technology and construction through the power of podcasting.

What You’ll Learn in This Episode:
  • The journey of Todd Weyandt from construction technology to creating Bridging the Gap.
  • How the podcast evolved from targeting internal teams to attracting a wider construction audience.
  • The role of technology, such as robotics and offsite construction, in shaping the future of construction.
  • The challenges Todd faced in launching his podcast, including finding sponsors and adapting the format.
  • Insights on the importance of thought leadership and the long-term benefits of podcasting for brand building.


Episode Breakdown with Timestamps:

[00:00] – Introduction: Exploring AI and Innovation in Construction Industry

[00:35] – Meet Todd Weyandt: Director of Marketing at Applied Software

[01:23] – What is Bridging the Gap Podcast? Focusing on Innovation in Construction

[02:04] – The Importance of Construction Innovation: Tackling the Labor Shortage

[03:33] – Perception Issues: Making Construction “Sexy” Again

[05:39] – Why Launch a Podcast? Early Days of Bridging the Gap

[09:54] – Discovering the True Audience: General Contractors & Subcontractors

[12:10] – Winning the Best Construction Podcast Award in 2020

[19:16] – Nurturing Leads: How Podcast Ads Tie Into the Sales Funnel

[26:56] – Maximizing Lead Gen Efficiency: Progressive Forms and Reducing Friction

[33:43] – Key Advice for Aspiring Podcasters: Be Yourself and Build Trust

[34:04] – What Will Remain True About B2B Podcasts in 10 Years?


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The Podcast Strategy for Finance Experts to Attract Pros and Avoid ETF Risks with Stephen Clapham18 Jun 202500:35:50

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of investment research and financial education with Stephen Clapham, founder of Behind the Balance Sheet. Stephen shares his journey from being a partner and head of research at two multi-billion-dollar hedge funds to founding a consultancy that helps both professionals and private investors navigate the complexities of stock market analysis and investing.

Stephen explains the purpose behind his podcast, which started as a way to connect with young aspiring analysts but ultimately gained a strong following among professional investors. He discusses how his conversations with top-level industry experts and his deep understanding of financial analysis create meaningful, high-quality content. He also shares the challenges he faced in launching his podcast, including his initial resistance to podcasting, the process of finding sponsors, and how he balances podcast production with his other business commitments. Whether you're an aspiring analyst or an experienced investor, this episode offers invaluable insights into the world of professional investing through the lens of podcasting.

What You’ll Learn in This Episode:
  • The journey of Stephen Clapham from hedge fund research to creating Behind the Balance Sheet.
  • How the podcast evolved from targeting young professionals to attracting an audience of seasoned investors.
  • The importance of thorough research and preparation when interviewing top industry experts.
  • The challenges of securing sponsorships and creating a professional, valuable podcast.
  • Insights on the future of investing, including ETFs and the risks of investing in index funds today.

Episode Breakdown with Timestamps:

[00:00] – Apple’s $3 Trillion Valuation and Production Shift to India

[00:35] – Meet Stephen Clapham: From Hedge Fund Partner to Founder of Behind the Balance Sheet

[01:13] – Behind the Balance Sheet: Stephen’s Investment Research and Training Consultancy

[04:05] – Reaching Professional Investors vs. Young Analysts

[06:37] – Why Professional Investors Are Listening to the Podcast

[10:04] – Overcoming Resistance: Launching the Podcast After Initial Hesitation

[12:49] – The Importance of Thorough Research and Preparation for Quality Content

[14:10] – Why Stephen Only Records Once a Month

[14:34] – The Time Commitment: How Much Effort Stephen Puts into Each Episode

[20:37] – The Challenge of Commercializing the Podcast and Finding Sponsors

[29:15] – The Impact of Stephen’s First Sponsor: Sentio’s Return on Investment

[33:02] – The Challenges Apple Faces with Production Shifts and Rising Costs

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The Trust Building Tips for Finance Coaches to Convert Podcast Fans into Clients - Zeke Guenthroth11 Jun 202500:36:19

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into how personal finance education and smart wealth-building strategies can empower individuals at various life stages, featuring Zeke Guenthroth, co-founder of Asset Road and The Finance Bible Podcast. Zeke shares his journey from working in traditional banking to creating a trusted platform that educates people on investing, managing debt, and building assets through practical advice and a mission to help clients succeed financially.

Zeke breaks down the gap in financial education for everyday Australians, especially those in their 30s and 40s, and explains how the Finance Bible podcast and Asset Road business work together to nurture listeners from learning to investing. He also shares his experience launching a podcast from a garage setup, the challenges of consistency, and tips for turning podcast listeners into clients. Whether you’re just starting your financial journey or looking for ways to grow your wealth strategically, this episode offers actionable insights on combining educational content with business growth through podcasting.

What You’ll Learn in This Episode:
  • The origin story of Asset Road and how financial frustration turned into a scalable business.
  • Addressing the overlooked middle phase of personal finance where most families need strategic guidance.
  • Smart leveraging of mortgage debt and property investment for wealth creation in your 30s and 40s.
  • How to connect podcast listeners with your business through educational content and nurturing.
  • Why foundational episodes on financial basics continue to attract new listeners years later.

Episode Breakdown with Timestamps:

[00:00] – The Challenge of Podcasting: Why Listen to Me?

[00:18] – Meet Zeke: From AWS to Finance Bible Co-Founder

[01:35] – The Finance Bible Story 

[03:30] – Zeke’s Journey: Banking, Insurance & Ethics

[06:30] – Standing Out in the Finance Space

[10:07] – Advice for Families: Leveraging Equity

[14:27] – Turning Podcast Listeners Into Clients- Linking The Finance Bible Podcast to Asset Road

[18:04] – Helping Clients Buy Their First Home

[21:19] – Podcasting Challenges: Imperfection & Growth

[24:16] – Start a Podcast: Be Consistent & Valuable

[26:12] – Weekly Podcast Strategy: Consistency & Planning

[33:59] – Most Popular Episode: Superannuation Explained

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From Military Life to a Sponsor-Funded Podcasting Empire with Lacey Langford04 Jun 202500:41:25

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into how financial coaching and entrepreneurship can empower the US military community, featuring Lacey Langford, host of the Milmo podcast and founder of Mil Money Con. Lacey shares her personal journey growing up in a military family and how she combines her passion for personal finance with the realities of military life to help service members and spouses manage money wisely and build portable careers through entrepreneurship.

Lacey breaks down the unique financial challenges military families face, like frequent moves, limited spouse employment opportunities, and navigating debt, and explains why niching down to serve this community has been key to her success. We also explore how she monetizes her podcast ethically through sponsorships and how she transformed her podcast platform into a thriving in-person event, Mil Money Con, designed to connect military financial professionals and entrepreneurs. Whether you’re a military member, spouse, or entrepreneur interested in niche communities, this episode offers insights on combining purpose-driven content with sustainable business models and event creation.

What You’ll Learn in This Episode:
  • The distinct financial challenges military members and spouses face and why entrepreneurship is a popular solution.
  • How Lacey’s military background shaped her approach to financial coaching and community building.
  • Strategies for monetizing a mission-driven podcast through aligned sponsorships without charging your core audience.
  • Practical tips on launching and growing an in-person event from a podcast platform, including managing risk and securing sponsors.
  • The power of niching down in podcasting and business to create authentic connections and sustainable growth.

Episode Breakdown with Timestamps:

[00:00] – Coaching for Free: How Lacey Supports the Military Without Charging Clients

[01:16] – The Milmo Show: Financial Empowerment for the Military Community

[04:28] – Why Entrepreneurship is Vital for Military Spouses

[10:28] – Podcast as a Marketing & Trust-Building Tool

[11:15] – Turning to Sponsorships Instead of Charging the Audience

[14:25] – Protecting Her Audience: The “Podcast is My House” Philosophy

[15:30] – Landing the First Sponsor and Building Confidence

[18:41] – The Birth of Mil Money Con: Connecting Military Financial Professionals

[22:42] – Navigating B2C and B2B: Serving Two Distinct Audiences

[25:30] – Why Lacey Stays Niche: The Power of Speaking to One Audience

[30:30] – What’s Next: Bringing Milmo In-Person in 2026

[38:42] – Biggest Challenge: Letting Go of Worrying What Others Think

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How Podcasting Replaced Networking and Became a Path to Fulfillment and Impact with Vicki Wusche28 May 202500:55:12

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into how podcasting can fuel a purpose-driven business and create deep personal impact with Vicki Wusche, host of A Wealthy Life Podcast and founder of The Wealthy Life Project. Vicki breaks down how she uses her podcast not just for visibility but to educate on financial literacy, inspire mindset shifts, and empower people to design lives filled with joy, freedom, and legacy. She shares how her show replaced traditional networking post-COVID and became a key engine for long-term engagement with her community.

Vicki has built a business around helping others understand money, invest smartly, and live intentionally. She walks us through how podcasting became her top channel for attracting the right clients, delivering lasting value, and building a personal brand rooted in authenticity. If you’re looking to blend purpose with profit and want a podcast that does more than just market, you’ll want to hear this. 

What You’ll Learn in This Episode:
  • Why your podcast should reflect your mission, not just your expertise
  • How podcasting helped Vicki rebuild her networking strategy post-COVID
  • What a wealthy life really means, and how to design one yourself
  • How to create content that brings clients to you, even years later
  • The difference between enough, more than enough, and much more than enough

Episode Breakdown with Timestamps:

[00:00] – Introduction: Meet Vicki Wusche, Wealth Strategist & Investor

[01:24] – Redefining Wealth: It's More Than Just Money

[04:50] – Why Wealthy Life Means Different Things at Different Life Stages

[11:34] – From Redundancy to Property Success: Vicki’s Turning Point

[14:21] – Leveraging Maths & Strategy to Build a Portfolio

[19:55] – The 3 Pillars: Mindset, Maths & Property Strategy

[24:05] – Why Podcasting Replaced In-Person Networking

[31:29] – Making Education Accessible: Free Wealthy Life Community

[37:37] – From Struggle to Stability: Vicki’s Personal Story

[44:11] – The Real Meaning of “Enough” and Designing a Joyful Life

[46:38] – What Would You Do If You Never Had to Work Again?

[52:43] – Avoiding Consumerism & Living on Your Terms

[54:18] – Where to Find Vicki Wusche Online

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B2B Content for Niche SaaS Founders to Drive Sales Without SEO Tools Using Webinars - David Robison21 May 202500:38:07

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.

David has positioned his company as a go-to expert in electrical design by consistently publishing practical, insightful, and highly targeted content. He walks us through how he built a YouTube-first content system, why he still runs a live webinar every month after two years, and how talking to customers daily fuels everything from product strategy to lead generation. Whether you're in SaaS, B2B tech, or any niche market, this episode shows how smart, scrappy content marketing can scale even in the smallest of spaces.

What You’ll Learn in This Episode:
  • How David markets electrical design software with no search volume to guide him.
  • The strategy behind running the same live webinar every month, and why it still works.
  • Why YouTube is his core content channel and how it feeds his podcast and SEO.
  • What makes a niche SEO strategy work when everyone else is chasing volume.
  • How cold outreach and email lists from trade publications still crush it in 2025.
  • Why David stripped marketing CTAs from high-traffic pages to avoid unqualified leads.
  • His take on desktop vs. SaaS and why some tools belong offline.
  • How his company nurtures leads over years, not weeks, with simple systems.

 Episode Breakdown with Timestamps:

 [00:00] – Introduction: Why David Breaks Traditional Marketing Rules (and It Works)

[00:26] – Meet David Robison: CEO of Design Master Software & Podcast Host

[01:31] – What Design Master Does & The Revit/AutoCAD Advantage

[03:21] – Repurposing Content from YouTube to Podcast & Blog

[04:37] – Creating Without Data: Marketing in a Hyper-Niche

[06:56] – Staying an Expert: Listening Instead of Guessing

[09:00] – Small Team Superpower: CEO Still Talks to Customers

[09:53] – Anatomy of a Lean Yet Powerful B2B SaaS Funnel

[11:04] – The Secret Weapon: Running the Same Webinar for 2+ Years

[13:10] – Webinar as a Loyalty & Support Signal

[14:26] – Dual CTA Strategy: Free Trial vs Webinar (and Why It Works)

[17:05] – Why Long Delays in B2B Sales Aren’t Always Bad

[19:40] – The ROI of a Lean Content Engine (1–2 Sales Monthly)

[21:37] – HVAC vs Electrical: Why Views Don't Always Equal Revenue

[24:11] – Niche Marketing Victory: High LTV with Low Volume

[25:47] – Outbound Email with Trade Lists: The Real Volume Driver

[27:35] – Call to Action Clarity: Always Drive to the Webinar

[29:07] – Why One Video Per Month is Enough for Long-Term Play

[31:07] – SEO in a Data Desert: Winning Micro-Keywords with Intent

[33:10] – Competing with Autodesk (and Winning in France!)

[35:42] – Why Some Software Still Belongs on the Desktop

[35:40] – Where to Find David Robison & Sign Up for the Webinar

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The Power of Authenticity in Podcasting for Creators to Build Trust in the AI Era – Becky Fountain14 May 202500:34:26

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re talking about what really makes a podcast resonate: being real. Our guest is Becky Fountain, a professional voice-over artist and founder of Becky Fountain Voiceovers, who knows how much your tone, energy, and honesty matter. She shares why cutting the fluff and showing up as your true self is the key to building trust and standing out, especially now when AI is everywhere.

Becky brings stories from her career, like learning the hard way through a botched client recording, and shows how embracing mistakes, using your voice with intention, and staying curious can make all the difference. This one’s full of relatable advice that’ll help you show up more confidently and connect with your audience in a way that sticks.

What You’ll Learn in This Episode:

  • Why authenticity is more critical than ever in the AI era.
  • How to use vocal tone and pacing to sound more natural and compelling.
  • The secret to not being boring, even if your topic is technical.
  • How to turn podcasting mistakes into loyalty-building moments.
  • Simple ways to make your audience feel inspired and capable.

Episode Breakdown with Timestamps:

  • [00:00] – Why Authenticity Feels Risky But Matters More Than Ever
  • [00:34] – Meet Becky Fountain: Voiceover Artist & Podcasting Pro
  • [01:20] – What Authenticity Really Looks Like in a Podcast
  • [06:20] – Transparency, Flexibility & Admitting What You Don’t Know
  • [09:30] – Being Curious & Delivering Value Without Boring Your Listeners
  • [13:00] – Using Your Voice: Vocal Dynamics for Better Listener Engagement
  • [17:55] – Owning Your Mistakes: The Power of Vulnerability
  • [25:04] – When Refunds Aren’t Enough: Going Above & Beyond
  • [31:15] – Inspiring Your Audience With Simple, Achievable Advice
  • [33:34] – The “Charisma Fingerprint” & Final Advice from Becky
  • [34:13] – Where to Find Becky Online

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How Podcasting Drives Commercial HVAC Engineer Engagement and Brand Growth with Tony Mormino07 May 202500:46:35

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the power of podcasting as a strategic content engine for niche B2B industries with Tony Mormino, host of HVAC TV and Director of Marketing at Air Control Concepts. Tony breaks down how podcasts can be used not just for brand visibility, but also to educate technical audiences, build industry trust, and create long-term engagement in traditional sectors like commercial HVAC. He shares how his show went from internal Teams meetings during COVID to a full-scale video-first podcast reaching thousands of engineers and contractors.

Tony has helped position his company as a leader in the HVAC space by consistently showing up with high-value educational, engaging, and approachable content. He walks us through how to get started even without fancy equipment, why showing up scared is still better than waiting, and how creating authentic, useful content can turn your brand into the go-to expert in your field.

What You’ll Learn in This Episode:

  • Why every niche, even HVAC, has room for a great podcast.
  • How to use video and audio content to educate your buyers at scale.
  • Why don’t you need perfect equipment to get started? Just your phone.
  • The role of PDH credits and webinars in growing a B2B audience.
  • Why being the “face” of a brand podcast matters, even if you’re not the CEO.
  • How to get podcast guests (even in traditional industries).
  • The mindset shift: do it scared, do it scrappy, and focus on value.

Episode Breakdown with Timestamps:

 [00:00] - Introduction & Why Podcasting in a Niche Still Works

[00:34] - Meet Tony Mormino: Marketing Director at Air Control Concepts

[01:26] - What Is HVAC TV & How It Supports the HVAC Community

[03:15] - Origin Story: Launching HVAC TV During Covid

[05:11] - From Zoom Fatigue to LinkedIn Live: Adapting to Digital

[08:44] - Making HVAC Engaging: “Better Than Boring” Philosophy

[10:44] - Overcoming Fear & Just Starting the Podcast

[13:34] - Tactical Tips: Gear, Guests & Simplicity in Production

[16:47] - Why Self-Awareness Matters for Content Creators

[21:58] - Managing Guest Expectations & Finding a Co-Host

[25:06] - Reframing Success in a Niche Industry

[28:19] - Trade Show Interviews & Keeping It Real

[31:16] - Being the Face of a Company-Owned Podcast

[34:04] - Tracking ROI: Sales Team Buy-In & Event Recognition

[40:24] - Factory Tours & Building Industry Authority

[43:42] - What Will Always Matter: Providing Real Value

[45:45] - Where to Find Tony & HVAC TV

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The Expert Interviewer: Don't Do This When You Interview People! Become a Better Host30 Apr 202501:09:16

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of corporate podcasting with Jacob Hollabaugh, host of PayPod and a professional podcast presenter for SoarPay. Jacob shares how he built credibility and connection in the highly specialized world of fintech, despite having no background in finance. He breaks down how podcasting has become his tool for navigating complex industries, asking the right questions, and creating meaningful conversations with top-level executives.

Jacob has redefined how non-experts can thrive as hosts in the B2B space, not by faking authority, but by preparing rigorously and reading guests with precision. He explains how podcasting creates long-term brand equity, opens doors for strategic networking, and delivers value far beyond downloads. From managing sales-driven guests to building a scalable prep system, Jacob shows how thoughtful podcasting can make any brand sound like a leader.

What You’ll Learn in This Episode
  • How to host a podcast outside your own industry with confidence and credibility.
  • A clear framework for preparing and leading interviews with industry leaders.
  • Ways to keep B2B guests from falling into sales mode and drive richer conversations.
  • How podcasts contribute to brand visibility, relationship-building, and reputation.
  • Practical tips on research, scripting, and reflecting on each episode to improve over time.

Episode Breakdown with Timestamps
  • [00:00] - Meet Jacob Hollabaugh: From Reality TV Recaps to Fintech Hosting
  • [01:44] - Landing a Corporate Hosting Gig Without a Finance Background
  • [04:13] - Building Relationships with High-Level Industry Guests
  • [06:11] - How to Learn a New Industry and Prepare Like a Pro
  • [09:22] - What Makes a Great Podcast Host in B2B
  • [13:14] - Differences Between Entertainment and Corporate Podcasts
  • [19:36] - Making Professional Guests Feel Comfortable and Candid
  • [24:02] - Strategies for Avoiding Sales Pitches in Interviews
  • [38:02] - Research Methods and Guest Preparation Process
  • [49:10] - The Marketing Benefits of Corporate Podcasting
  • [56:46] - Why Podcasts Are More Authentic Than Traditional Content
  • [01:01:53] - Do All Companies Need Content?
  • [01:08:33] - Final Takeaways on Strategy, Quality, and Brand Impact

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Treasury Recruiting Expert: Want to Earn Revenue with Podcasting? Here's What to Do!23 Apr 202501:00:05

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of niche podcasting with Mike Richards, CEO of the Treasury Recruitment Company and host of the Treasury Career Corner. Mike shares how he turned a podcast in the hyper-specialized field of Treasury into a core business driver, bringing in over £1 million in revenue. He breaks down how podcasting has become a key channel for building authority, deepening relationships, and creating inbound opportunities in B2B.

Mike has helped redefine how podcasts function in a professional services context—not just as content but as strategic assets. He outlines how consistent storytelling, guest empowerment, and community-building have elevated both his brand and his guests’ careers. From booking global keynote stages to recruiting entire teams, Mike shows why niche-focused podcasting delivers high-value results.

What You’ll Learn in This Episode:
  • Why niche podcasts don’t need millions of downloads to drive massive business outcomes.
  • How podcasting helps build authority, deepen industry relationships, and create new client pathways.
  • The behind-the-scenes process Mike uses to produce consistent, high-quality weekly episodes.
  • How to use podcast episodes to enhance recruiting, personal branding, and inbound marketing.
  • Tips for staying consistent, batching episodes, and maintaining high standards over the long term.

  Episode Breakdown with Timestamps:
  • [00:00] - Meet Mike Richards & the Power of Niche Podcasting
  • [01:10] - Podcasting as a Relationship Tool, Not Just a Sales Funnel
  • [03:51] - What Treasurers Do & Why Their Stories Matter
  • [06:05] - From Guest to Keynote: Helping Guests Grow Their Brand
  • [09:10] - Niche Audience, Major Results: Why 250 Listeners Is Plenty
  • [12:10] - Sound Quality, Listener Experience & Hosting Like a Pro
  • [17:04] - Taking the Podcast on the Road: Treasury Career Corner Live
  • [22:06] - Surviving the First 20 Episodes: The Consistency Factor
  • [32:17] - Should Every Recruiter Have a Podcast? Mike’s Take
  • [42:44] - ROI Breakdown: Over £1 Million in Revenue from Podcasting
  • [54:45] - What’s Next: Live Events, International Growth, and Episode 300

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Building a 10,000 Downloads / Month Podcast For A Stranger In 64 Mins (Special Episode)16 Apr 202501:04:02

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

In this episode, Guillaume Jouvencel takes Pastor Joseph Spurgeon through a step-by-step process to bring his podcast, The Patriarchy Podcast, back to 10,000 downloads per month. They discuss strategies for content creation, guest outreach, and discoverability that can help grow an audience and monetize a podcast. Whether you're looking to grow your own show or revamp an existing one, this episode provides actionable advice that you can implement immediately.

What You’ll Learn in This Episode:

  • How to identify and optimize podcast content for your target audience
  • Tips on increasing discoverability through the right keywords and episode titles
  • Strategies for booking guests with large audiences to boost your podcast's reach
  • The importance of leveraging an email list for podcast growth and monetization
  • How to create content that resonates and drives long-term engagement

Episode Breakdown:

  • [00:00] - Introduction – The state of The Patriarchy Podcast and goals for growth
  • [01:32] - Step 1: Content Strategy – Identifying what works and how to refine your podcast niche
  • [06:00] - Step 2: Guests – How to approach and pitch high-quality guests for maximum impact
  • [18:00] - Step 3: Discoverability – Optimizing your podcast’s title and description for search
  • [27:45] - Step 4: Email List Building – The importance of collecting emails for future growth
  • [38:15] - Step 5: YouTube Thumbnails – Best practices for designing thumbnails that drive engagement
  • [50:30] - Step 6: Marketing – How to promote your podcast across platforms and increase visibility
  • [55:00] - Final Thoughts – Strategies for sustaining momentum and growing your audience over time

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Podcast Strategy for B2B Service Providers to Build Authority and Win Clients with Michael Buzinski09 Apr 202500:45:46

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re creating meaningful results in podcasting as a strategic tool for B2B businesses with Michael Buzinski, CEO of Buzzworthy Integrated Marketing and an expert in B2B marketing. Michael breaks down how podcasts can be used not only to build authority in your niche but also as a networking tool to connect with ideal clients. He shares his insights into why podcasts are a long-game strategy for growing your business, building relationships, and driving meaningful results, especially in professional services.

Michael has helped numerous businesses leverage the power of podcasting to grow their brand and develop deeper, lasting relationships with their target audience. He walks through the critical steps to successfully integrate podcasts into your marketing strategy, and why consistency, niche focus, and strategic automation are key.

What You’ll Learn in This Episode:

  • Why podcasting is one of the best ways to build authority and trust in your industry.
  • The two primary ways podcasts can serve businesses are as tools for thought leadership and networking.
  • How to find and define your niche to maximize the effectiveness of your podcast.
  • The importance of consistency and automation in growing your podcast’s audience and impact.
  • How podcasting fits into a larger B2B marketing strategy and why it’s a long-term investment.

Episode Breakdown with Timestamps:

[00:00] - Introduction & Why Podcasts Matter

[00:28] - Meet Michael Buzinski: Buzzworthy's CEO & Marketing Strategist

[01:16] - Authority Building Through Podcasting

[03:15] - Podcasting as a Strategic Networking Tool

[05:46] - Why Voice and Video Beat Text for Trust Building

[08:19] - How Specific Should Your Niche Be?

[10:04] - Case Study: Building an Eight-Figure Business from a 4500-Person Niche

[15:45] - Short Game vs. Long Game: Planting Marketing Seeds

[21:58] - Integrating Podcasts Into the Marketing Mix

[31:45] - Automating Lead Capture & Nurture with a CRM

[38:17] - Creating Urgency and Evergreen Content

[44:47] - Final Tips on Podcasting Consistency & Flexibility

[45:03] - Where to Get Michael’s Book "The Rule of 26"

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6 Steps To Launch A Successful Podcast (Special Episode)26 Mar 202500:57:38

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.

What You’ll Learn in This Episode:
  • The 6-step podcast launch framework that drives real business results
  • How to position your show to stand out and attract your ideal listener
  • Smart guest strategies that double as lead generation tactics
  • Tools, gear, and workflows to record and edit like a pro
  • How to distribute and promote your podcast for maximum reach and engagement

Episode Breakdown:

[00:00] - Introduction – What makes a B2B podcast successful

[01:26] - Step 1: Positioning – Nailing your niche and audience

[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy

[18:10] - Step 3: Guests – Finding, pitching, and booking the right people

[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers

[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach

[44:52] - Step 6: Launch – Building buzz, early reviews & social proof

[54:59] - Step 7: Consistency – Why most podcasters fail and how not to

[56:15] - Final Thoughts – Long-term wins and why this matters

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Podcasters Can't Ignore YouTube Anymore, Here's Why (Special Episode)19 Mar 202500:23:42

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you’re not using YouTube for your podcast, you’re missing out on massive audience growth. In this episode, we break down why YouTube is the #1 podcast platform, how top podcasters are crushing it with video, and the 3 G’s Strategy that can skyrocket your podcast’s reach and engagement.

What You’ll Learn in This Episode:

  • Why YouTube now dominates podcast consumption (with stats to prove it)
  • How YouTube’s algorithm helps you attract new listeners
  • The 3 G’s Strategy – Thumbnails, Titles & Hooks that drive clicks
  • How to properly publish and optimize your podcast for YouTube & YouTube Music
  • Why YouTube traffic converts 3X better than other platforms

Episode Breakdown:

 [00:00] - Introduction – Why YouTube is essential for podcasters

[01:30] - YouTube vs. Traditional Podcast Platforms – The key stats

[04:18] - Case Study: Explosive Growth – How podcasters are thriving on YouTube

[05:38] - The 3 G’s Strategy – Thumbnails, Titles & Hooks explained

[08:00] - The Secret to High-Performing Thumbnails – What works & what doesn’t

[10:17] - Clickbait Done Right – How to write compelling podcast titles

[13:57] - The First 5 Seconds Rule – Why the right hook keeps listeners engaged

[16:25] - Business Benefits of YouTube Podcasting – How it Drives Leads & sales

[19:03] - How to Publish on YouTube & YouTube Music – A step-by-step guide

[22:34] - Final Thoughts & Next Steps – Implement these strategies today

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#1 Podcast 5 Years In A Row - I Analyse The Joe Rogan Experience (Special Episode)12 Mar 202500:56:46

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

Joe Rogan’s podcast dominates the industry with 190 million downloads per month. But what are the key factors that led to its massive success? In this episode, we break down the six pillars that made The Joe Rogan Experience a global phenomenon. Whether you’re starting out or looking to scale your show, these insights will help you refine your strategy, improve discoverability, and accelerate your podcast growth.

What You’ll Learn in This Episode:
  • How a strong mission and brand identity drive podcast success
  • Why audio, video, and content quality are crucial for growth
  • The impact of guest selection and social media clips on organic reach
  • Joe Rogan’s ranking strategy and how to optimize podcast discoverability
  • Proven monetization methods used by top podcasts

Episode Breakdown:

 [00:00:00] - Introduction – How Joe Rogan Built a Podcast Empire

[00:01:30] - The Power of a Strong Podcast Mission & Brand Identity

[00:04:00] - Why People Tune Into Joe Rogan’s Show & What You Can Learn

[00:06:30] - Joe Rogan’s Audio Setup: How to Achieve Studio-Quality Sound

[00:09:00] - The Role of Video in Podcasting & How Joe Leveraged It Early

[00:12:00] - Guest Selection: How Big Names Drive Audience Growth

[00:15:00] - Ranking on Spotify & Apple: The Secret to Staying on Top

[00:18:00] - Monetization Strategies: Ads, Sponsorships, and Direct Offers

[00:21:00] - Joe Rogan’s Spotify Deal & What It Means for Podcasters

[00:24:30] - Show Notes, Titles & SEO: How to Optimize for Discoverability

[00:28:00] - Final Thoughts: Key Takeaways & Next Steps for Your Podcast

Resources & Links:

Adobe Enhance Speech – Improve podcast audio quality with AI: https://podcast-enhancements.adobe.com/

Google Trends & Keyword Planner – Find trending topics for your niche: https://trends.google.com/

Riverside – Record, edit, and enhance audio automatically: https://riverside.fm/

Opus Clip – AI-powered video snippets for social media: https://www.opus.pro/

CastMagic – AI-generated show notes & written content: https://www.castmagic.io/

Zapier – Automate workflows between tools: https://zapier.com/

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How To Automate 100% of Your Podcast Post Production (Special Episode)05 Mar 202500:26:08

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you love podcasting but find the post-production process overwhelming, this episode is for you. Managing 40+ podcasts, I’ve mastered automation tools that will save you hours every week. Whether you’re a solo podcaster or a content team, these automation techniques will take your workflow to the next level—so you can focus on what truly matters: creating great content.

What You’ll Learn in This Episode
  • How to automate editing, transcription, and post-production
  • The best tools for creating short-form video content for social media
  • How to auto-generate highlights, reaction clips, and trailers
  • The power of AI-assisted show notes, titles, and LinkedIn posts
  • How to connect automation tools for a seamless workflow

Episode Breakdown

[00:00:00] - Introduction: Why Most Podcasters Waste Hours on Post-Production

[00:01:00] - The Challenge: Common Podcast Production Bottlenecks

[00:03:00] - Riverside Overview: Automate Recording, Editing, and Audio Enhancement

[00:05:30] - How Riverside’s AI Producer Can Cut Your Editing Time in Half

[00:08:00] - Creating a Fully Edited Podcast Episode With One Click

[00:10:00] - Opus Clip: AI-Powered Social Media Clips for Maximum Reach

[00:12:00] - The Role of Short-Form Videos in Podcast Growth

[00:14:30] - How to Auto-Generate Engaging Reaction Clips and Trailers

[00:16:00] - CastMagic: AI-Generated Show Notes, Titles, and Blog Content

[00:18:30] - How AI Can Help You Write Podcast Descriptions and Episode Summaries

[00:21:00] - Zapier: Connecting Automation Tools for a Seamless Workflow

[00:24:00] - How to Set Up Automated Workflows for Publishing and Promotion

[00:26:00] - The Balance Between Automation and Quality Control

[00:28:00] - Final Thoughts: How to Work Smarter, Not Harder in Podcasting

Resources & Links
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How Podcasters Can Build a Powerful Brand to Attract Loyal Listeners with Lorraine Carter26 Feb 202500:33:03

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Guru, we’re talking about branding with Lorraine Carter, founder of Persona Design. She breaks down why branding isn’t just about a logo but about building a strategy that shapes how people see and connect with your business. From standing out in a crowded market to creating a brand people trust and love, Lorraine shares practical advice for businesses, entrepreneurs, and podcasters looking to make an impact.

Lorraine has helped businesses of all sizes, from small startups to large organizations like the EU, develop strong, profitable brands. She’s passionate about making brand strategy simple and accessible, and she shares how to define your audience, stand out from the competition, and use storytelling to build a brand that truly resonates.

What You’ll Learn in This Episode:

  • Why branding is critical beyond just visuals, and it’s about aligning with business strategy.
  • How emotional triggers shape how people perceive and connect with your brand.
  • The power of differentiation and why standing for something matters.
  • The strategic steps to defining your brand, include mapping out target audiences.
  • How to apply branding principles to personal brands and podcasts for long-term success.

Episode Breakdown with Timestamps:

 [00:00:31] - Introduction to Lorraine Carter

[00:01:19] - Why Branding Matters

[00:03:14] - The Power of Brand Association

[00:08:51] - Understanding Your Audience & Their Pain Points

[00:12:59] - Personal Branding vs. Podcast Branding

[00:16:01] - Strategic Steps to Build a Strong Podcast Brand

[00:22:19] - Maintaining Brand Consistency Over Time

[00:24:57] - Differentiation in a Competitive Market

[00:28:13] - The Risks of Not Investing in Branding

[00:31:40] - Lorraine’s Mission & Where to Find Her

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I Created 1 Month Of Content From 1 Podcast Episode (Special Episode)19 Feb 202500:08:18

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you’re putting time into creating podcast episodes but struggling to get traction, this episode is for you. Today, I’ll show you how to turn just one podcast episode into an entire month of content—helping you grow your audience, increase engagement, and generate leads effortlessly. Whether you’re a new podcaster or already have episodes published, these strategies will help you work smarter, not harder.

What You’ll Learn in This Episode
  • How to turn podcast episodes into blog posts for SEO and audience reach
  • The power of trailers and highlight reels to attract more listeners
  • Why key quotes and reaction videos boost engagement on social media
  • How to use LinkedIn and email newsletters to establish authority
  • The secret to leveraging guest testimonials and bloopers for audience connection 

Episode Breakdown

 [00:00:00] - Introduction: Why Most Podcasts Don’t Get Enough Listeners

[00:01:00] - Turning Podcast Episodes into Blog Posts for Maximum Visibility

[00:02:00] - How to Create Short-Form Video Trailers That Drive Traffic

[00:03:00] - Extracting Key Quotes to Use Across Social Media

[00:04:00] - Why Highlight Reels Are a Must-Have for Podcast Promotion

[00:05:00] - Repurposing Podcast Content into Engaging Email Newsletters

[00:06:00] - How LinkedIn Posts Can Help You Build Authority and Community

[00:07:00] - Creating Reaction Videos to Spark More Conversations

[00:08:00] - Leveraging Guest Testimonials for Social Proof

[00:09:00] - The Power of Carousel Posts and Behind-the-Scenes Bloopers

[00:10:00] - Final Call to Action: How to Start Repurposing Your Content Today 

Resources & Links
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How Entrepreneurs On Fire Could Get x3 More Downloads - Complete Analysis (Special Episode)12 Feb 202500:39:49

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

Over the last two years, I’ve personally analyzed over 1300 podcasts and spoken with 500+ podcasters to uncover what truly drives success in this space. In this episode, I’m diving deep into Entrepreneurs on Fire by John Lee Dumas—a top-ranked business podcast generating over $100K per month.

John has built a powerhouse brand, but even the most successful podcasts have untapped potential. In this breakdown, I’ll reveal how Entrepreneurs on Fire could triple its audience, increase revenue, and expand its reach with a few strategic changes. If you’re a podcaster, content creator, or entrepreneur looking to grow your show, this episode is packed with insights you can apply today.

What You’ll Learn in This Episode
  • The business model behind Entrepreneurs on Fire and how John monetizes his audience
  • Why YouTube is the biggest missed opportunity in podcasting today
  • The SEO and keyword strategy that helps podcasts rank higher
  • How Spotify is now the leading podcast platform and why most podcasters overlook it
  • The call-to-action framework that increases engagement and leads
  • The power of short-form content and how to repurpose your episodes into 21+ social media posts

Episode Breakdown

 [00:00:00] - Introduction: Why This Podcast Breakdown Matters

[00:01:17] - The Entrepreneurs on Fire Business Model Explained

[00:02:35] - How Audience Growth Directly Impacts Podcast Revenue

[00:03:50] - The Three Pillars of Podcast Quality: Audio, Video, and Content

[00:05:01] - How to Optimize Your Podcast for Search and Discoverability

[00:06:21] - Why YouTube is a Game-Changer for Podcast Growth

[00:08:49] - How Spotify is Overtaking Apple Podcasts and What It Means for You

[00:10:06] - The Best Call-to-Action Strategies to Convert Listeners

[00:12:17] - How to Rank in Apple Podcasts and Spotify Charts

[00:14:32] - Why Entrepreneurs on Fire Has 3800 Apple Reviews but Only 30 on Spotify

[00:17:19] - The Role of Show Notes in Podcast Growth and SEO

[00:19:36] - Social Media Strategy: How to Repurpose Podcast Content for Maximum Reach

[00:24:07] - The Power of Consistency: Why a Release Schedule Matters

[00:30:07] - How a Podcast Website Can Become Your Biggest Growth Asset

[00:32:45] - Leveraging Short-Form Video to Boost Your Podcast’s Visibility

[00:37:32] - The Missing Social Media Strategy: LinkedIn, Twitter, and TikTok

[00:38:47] - Final Takeaways and Action Steps

Resources & Links
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Achieve Podcasting Success Faster by Training Your Unconscious Mind to Set Goals with Teri Holland05 Feb 202500:39:18

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Guru, we explore mindset, success habits, and the unconscious mind with Teri Holland, an NLP trainer, hypnotherapist, and podcasting expert. Teri explains how 95% of our actions are driven by the unconscious mind and shares strategies for setting goals, overcoming mental blocks, and using podcasting to grow your brand. Whether you're an entrepreneur or podcaster, this episode offers actionable insights for lasting success.

Our guest, Teri Holland, is a high-performance coach, TEDx speaker, and host of the Success in Mind podcast. With expertise in NLP and hypnotherapy, she helps individuals reprogram their mindset for peak performance and is known for her TEDx talk on secondary trauma.

Expect to Learn:
  • How your unconscious mind controls 95% of your habits—and how to take control.
  • Why most people fail at achieving their goals and how to use the SMART framework for success.
  • How social media and dopamine addiction impact your productivity.
  • The role of storytelling in business and podcasting to build lasting connections.
  • How Teri built a top-ranked podcast and leveraged it for business growth. 

Episode Breakdown:

[00:00:37] - Introduction to Teri Holland

[00:01:33] - Defining Success and Keeping It in Mind

[00:02:52] - Conscious vs. Unconscious Mind: Who’s Driving Your Success?

[00:06:46] - Practical Ways to Work with Your Unconscious Mind

[00:13:25] - What Does Success Mean? Setting the Right Goals

[00:19:05] - Teri's Podcasting Journey: From Creative Outlet to Global Platform

[00:23:16] - The Power of Authenticity: How Raw, Unfiltered Content Resonates

[00:28:14] - Building a Coaching Business Through Podcasting

[00:32:53] - Advice for Aspiring Podcasters in 2025

[00:38:11] - The Timeless Power of Storytelling in Podcasting 

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Podcasting Tips for Couples to Balance Work and Life with Zach and Audrina Blackburn30 Jan 202500:44:49

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Guru, we explore the dynamics of running a business and podcast as a couple, focusing on how to navigate challenges, maintain boundaries, and foster authentic connections. Zach Carlin and Audrina Blackburn, co-founders of Summit Chasers Network, share their experiences building a business that thrives on trust and community while leveraging podcasting as a platform for growth and genuine relationship-building. Zach and Audrina discuss the importance of being true to yourself in both business and podcasting, offering actionable insights for entrepreneurs and podcasters alike.

Our guests, Zach Carlin and Audrina Blackburn, are the founders of Summit Chasers Network, a platform dedicated to empowering small- and medium-sized businesses with strategies for sustainable growth. Both seasoned podcasters, Zach and Audrina bring authenticity, passion, and a wealth of knowledge about leveraging storytelling and connection to drive success in both their personal and professional lives.

Expect to Learn
  • How to separate personal and professional relationships when running a business as a couple.
  • The role of authenticity and trust in creating engaging podcasts and building a loyal audience.
  • How live podcasting fosters transparency and strengthens audience relationships.
  • Tips for evolving your podcast format and purpose as your goals change.
  • The enduring importance of storytelling and community-building in podcasting.

Introduction and overview
  •  [00:00:33] – Welcome & Introduction
  •  [00:01:40] – Running a Business & Podcast as a Couple
  •  [00:06:01] – Podcasting as a Medium for Authenticity
  •  [00:09:22] – Using Podcasts to Build Business Relationships
  •  [00:12:25] – Live Podcasts vs. Webinars: What Works Best?
  •  [00:16:26] – The Evolution of Summit Chasers Network Podcast
  •  [00:19:09] – Scripted vs. Unscripted Interviews: What’s Best?
  •  [00:26:26] – Lessons from Voice of Impact
  •  [00:31:20] – How to Use Podcasting to Showcase Expertise
  •  [00:34:31] – Challenges in Podcasting
  •  [00:40:47] – What Will Stay True in Podcasting Over the Next 10 Years?
  •  [00:42:57] – Where to Find Zach & Audrina 

Follow Zach and Audrina on Social:

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24 Brutally Honest Truths about Podcasting (Special Episode)22 Jan 202500:39:49

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. 

Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.

Expect to learn: 

1. Why content quality outweighs fancy gear and elaborate setups.

2. The truth about short-form content and its impact on podcast growth.

3. Why niching down is critical for sustainable podcast growth.

4. How consistency builds trust and audience retention.

5. The role of video in podcasting’s future.

6. Tips for leveraging SEO and creating binge-worthy back catalogs.

7. Why your podcast titles might be costing you listeners.

… and many more!

Follow Guillaume Jouvencel’s social media:

YouTube Channel: www.youtube.com/@Guillaume_Jouvencel

Instagram:instagram.com/guillaume.jouvencel

LinkedIn: linkedin.com/in/guillaume-jouvencel 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

How to Build a 300-Episode Podcast That Revolutionized Construction with Devon Tilly08 Jan 202500:38:22

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Devon Tilly, Host of The Art of Construction podcast and leader of the Art of Construction Master Facilitators. With years of experience in project management, Devon connects cutting-edge technology with craftsmanship to empower professionals in the building industry.

Expect to learn:

1. Practical tips on building a podcast from scratch, even with no prior experience.

2.  Insights into staying consistent and engaged, especially during the early, challenging phases of podcasting.

3. How to create impactful and authentic narratives that engage audiences.

… and many more!

You can find Devon Tilly's LinkedIn here: 

https://www.linkedin.com/in/devon-tilly-5a407a20/

Check out his podcast here: 

The Art of Construction Master Facilitators: https://www.theartofconstruction.net/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

This ONE Strategy is Changing the Future of Podcasting with Jack Sweeney03 Jan 202500:42:41

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Jack Sweeney, Host and Creator of the CFO Thought Leader podcast and Senior Contributor at Forbes. With decades of experience in business journalism, Jack shares the leadership stories and career insights of top finance professionals.

Expect to learn:

1. Techniques for connecting with executives during interviews.

2. Insights into building authority and relevance in a niche market.

3. Strategies for staying focused and engaged as a podcast host.

… and many more!

You can find Jack Sweeney's LinkedIn here: 

https://www.linkedin.com/in/jack-sweeney-cfo-thought-leader/ 

Check out his podcast here: 

CFO Thought Leader podcast: https://muckrack.com/podcast/cfothoughtleader/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

The Shocking Truth About Podcast Failures and Why 90% Don’t Survive with Ron Nussbaum26 Dec 202400:43:00

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Ron Nussbaum, Chief Executive Officer of BuilderComs and Host of the Construction Champions Podcast. With over 15 years of experience in construction and a dedication to driving innovation, Ron is challenging industry norms and inspiring change across the sector.

Expect to learn:

1. Learn the techniques to market your podcast effectively on social media, newsletters, and through collaborations.

2.  Discover how to approach potential sponsors and build mutually beneficial partnerships.

3. Explore predictions and trends that will shape the podcasting industry and how to stay ahead.

… and many more!

You can find Ron Nussbaum's LinkedIn here: 

https://www.linkedin.com/in/ron-nussbaum/ 

Check out his podcast here: 

Construction Champions Podcast: https://www.buildercoms.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Podcasts Fail Before Episode 3 Because of This One Mistake with Tyler Campbell18 Dec 202400:43:06

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Tyler Campbell, Chief Executive Officer of Storybuilder and Podcast Host and Producer of the Construction Brothers Podcast. With a decade of experience in construction and a passion for video production, Tyler combines his expertise to bring a unique approach to both industries.

Expect to learn:

1. Learn the steps to create a podcast idea that resonates with listeners and fits your goals.

2. Discover strategies for securing high-quality guests and keeping them engaged in your podcast's success.

3. Learn how to leverage data to adjust content and improve listener engagement.

… and many more!

You can find Tyler Campbell's LinkedIn here: 

https://www.linkedin.com/in/tylerscottcampbell/ 

Check out his podcast here: 

Construction Brothers Podcast: https://www.brospodcast.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

The Shocking Truth About How Conversations Make or Break Deals with Daniel Stillman11 Dec 202400:51:22

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Daniel Stillman, Executive Coach and Host of The Conversation Factory podcast. With over a decade in the product design and innovation world, Daniel helps leaders drive change through impactful conversations.

Expect to learn:

1. Learn what goes into defining your podcast’s theme, voice, and branding to build a recognizable identity

2.  Discover different ways to make money from your podcast, from sponsorships to premium content.

3. Learn strategies for gaining a loyal listener base without relying solely on paid advertising.

… and many more!

You can find Daniel Stillman's LinkedIn here: 

https://www.linkedin.com/in/danielstillman/ 

Check out his podcast here: 

The Conversation Factory: https://theconversationfactory.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

5 Steps To Generate Leads With Your Podcast (Special Episode)04 Dec 202400:28:30

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. 

Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.

Expect to learn:

1. Why niching down is the key to attracting the right audience

2. How to establish trust and authority through your podcast

3. The importance of high-quality lead magnets (and how to create them)

4. Tips for content repurposing across multiple platforms

5. How to nurture leads into paying clients

… and many more!

Follow Guillaume Jouvencel’s social media:

YouTube Channel: www.youtube.com/@Guillaume_Jouvencel

Instagram: https://www.instagram.com/guillaume.jouvencel

LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

7 Steps in Growing Your Podcast in 2025 (Special Episode)27 Nov 202400:22:17

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. 

Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.

Expect to learn:

1. How to define a niche to stand out and attract a loyal audience

2. Why optimizing for podcast SEO matters and how to get started

3. The right way to use social media without relying solely on snippets

4. How to build an engaged audience with email marketing

5. The impact of paid ads and choosing the right platforms to maximize reach

… and many more!

Follow Guillaume Jouvencel’s social media:

YouTube Channel: www.youtube.com/@Guillaume_Jouvencel

Instagram: https://www.instagram.com/guillaume.jouvencel

LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/  

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