Pitch Deck – Details, episodes & analysis

Dan, co-founder and partner at SuperSeed, shares insights on early-stage investments and what founders can do to differentiate their businesses. He emphasizes the importance of having a clear vision and position in the market, rather than relying on technical moats. Dan also discusses the role of competition and the need for founders to have a long-term strategy. He advises founders to focus on their ideal customer profile (ICP) and consider expanding into new territories or customer segments. Dan also shares his thoughts on expanding to the US market and the challenges of transitioning from founder to CEO.

Keywords

early-stage investments, differentiation, vision, market position, competition, ideal customer profile, expanding to the US, founder to CEO

Takeaways

• Having a clear vision and position in the market is more important than relying on technical moats.
• Founders should focus on their ideal customer profile (ICP) and consider expanding into new territories or customer segments.
• Expanding to the US market can be beneficial, but founders should carefully consider the timing and the need for boots on the ground.
• Transitioning from founder to CEO can be challenging, and founders should be self-aware and open to bringing in additional leadership.
• Thoughtfulness, relevance, and conciseness are key when reaching out to investors and creating a pitch deck.

Titles

• Expanding to the US Market: Timing and Considerations
• Navigating Competition and Expanding into New Territories

Sound Bites

• "I don't believe in moats and I think your bang on, I think technical moats died a while ago."
• "There are some incredible founders that I meet that are building lovely businesses that I want to invest in. I just can't, I need it to be no gorillas, venture scale, which means global fund returner."
• "You need some kind of strategy that's gonna horizontally play across some form of smaller business, mid-tier avenue, or it's gonna go up into the enterprise."

Chapters

00:00 Introduction to Dan and SuperSeed

01:23 Differentiating Your Business: Vision and Position in the Market

03:24 Navigating Competition and Expanding into New Territories

05:57 Expanding to the US Market: Timing and Considerations

08:58 Transitioning from Founder to CEO: Challenges and Strategies

11:12 Crafting an Effective Pitch Deck: Thoughtfulness, Relevance, and Conciseness

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Sarah Drinkwater, an influential pre-seed angel investor and founder of Common Magic, discusses the importance of community in technology companies. She defines community as a combination of utility and belonging, and emphasizes the role of community in connecting audiences to products and enabling long-term resilience. Sarah believes that community-building is not suitable for every company and depends on the specific audience and problem being solved. She also highlights the traits she looks for in founders, including resilience, persuasiveness, self-knowledge, and comfort with chaos. In terms of pitch decks, Sarah values clarity, a clear reason for the timing of the product, and a compelling reason why the founders are the right fit for the problem.

Keywords

community, technology companies, utility, belonging, audience, product, resilience, founders, pitch deck

Takeaways

• Community is a combination of utility and belonging in technology companies.
• Community-building is not suitable for every company and depends on the specific audience and problem being solved.
• Founders should possess traits such as resilience, persuasiveness, self-knowledge, and comfort with chaos.
• Pitch decks should focus on clarity, the timing of the product, and a compelling reason why the founders are the right fit for the problem.

Titles

• Traits of Successful Founders
• Key Elements of an Effective Pitch Deck

Sound Bites

• "Community is kind of utility plus belonging."
• "Technology is no longer the moat, go-to-market is the new moat."
• "Resilience is queen."

Chapters

00:00 Introduction

01:20 The Role of Community in Technology Companies

02:09 The New Moat: Go-to-Market

03:36 Traits of Successful Founders

09:14 Key Elements of an Effective Pitch Deck

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Founding Partner of the multi award-winning Concept Ventures, largest dedicated pre-seed fund in the UK ($60m).

Reece has invested in 80+ start-ups from idea to unicorns (6 in total) and been ranked as one of the Top Asian Tech Investors on numerous occasions by Diversity UK.

Prior to founding Concept, Reece built and sold several start-ups in the software space, 1 of which was successfully exited, 1 a complete disaster and 1 is still going today.

Passionate about giving back, Reece has created the Concept Venture Pledge where a percentage of Concept's exit profits are donated to a social cause of the founder’s choice. He has also been selected by the FT as one of the top 100 BAME leaders in tech for his consistent work in helping promote diversity in the UK tech sector.

Episode Links:

Reece's Linkedin

Concept Ventures

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Chris founded Divido in 2014, now the world’s largest white-label platform for Buy Now Pay Later. As founder/CEO Chris took the company to 10 countries and onboarded over 100 clients including Mastercard, HSBC and BMW. They have raised over $50m are recognised as the 83rd fastest-growing company in Europe by the Financial Times '21 and achieved 1250% revenue growth over three years until 2020. Chris is also an investor with Seedcamp, who have backed over 350 startups including the likes of Revolut and Transferwise, Entrepreneur in Residence at HSBC and Fellow at Primary Venture Partners - Early-stage investor in startups based in New York.

Episode Links:

Dividio

Primary Venture Partners

trumpet

Chris on Linkedin

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Amory started life out in investment banking before moving into the energy sector and VC moving to Shell Ventures as Venture Principal. Shell Ventures an arm of the oil company,  invests in early-stage companies that have reached proof-of-concept focused on fintech/insurtech/mobility and clean tech. He is now founder of his own $20m fund, D2 and looking to do 10 deals this year and a further 10 next year, focused on lean startups that don't need further funding to get to Series A and then the founder can decide whether they want to go down the VC route or grow from profitability - and has been an angel investor in the past

D2 is a different type of venture fund. They provide early stage start-ups with equity capital and also offer debt as they scale. Their objective is to bring the right type of capital at the right time to help you own more of your business at exit.

Episode Links

D2 fund

trumpet - Create buyer journeys that drive more revenue

Amory on Linkedin

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Novo was co-founder of Syft that was acquired by Indeed.com in a multi-million pound deal and is now known as Indeed Flex, the online marketplace for temporary staffing in the UK and US supplying workers to the hospitality, retail and logistics sectors. Since exiting Syft. Novo has also angel invested and has around 15+ companies in his portfolio including BYP (Black Young Professionals), Tinto (mothers community app) and Ufurnish (marketplace for buying furniture across  retailers)

Show Links:

Sponsored by trumpet

Novo's Linkedin

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Henry de Zoete is an alumnus of Y Combinator and in 2014 co-founded The Big Deal which uses tech to facilitate collective bargaining for consumers. In 2018, he went on to establish Look After My Bills, a tech start-up that became the largest auto-switching service in the UK, saving families money on their gas and electricity. After raising global investment and securing the best deal in the history of BBC’s Dragons’ Den, Look After My Bills was acquired by Go Compare in July 2019. 

He is also a non-exec director for Hornby and the UK Cabinet Office and has been angel investing since 2019, and is now in over 50 companies.

Episode Links:

Hyper-personalise your sales cycle from cold outreach to onboarding, with trumpet. More demos, more revenue, quicker.

Henry's Linkedin

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Eamonn Carey is a partner at Tera Ventures, where he focuses on pre-seed and seed-stage investments across multiple sectors. He's previously been a founder, an MD at Techstars in London and New York, and a partner at The Fund. He's invested in almost 100 companies across Europe, the US, Africa and Asia. There is nothing that Eamonn doesn't know in this space.

Episode Links:

Sponsored by trumpet

Eamonn's Linkedin and Twitter

Tera Ventures

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