Premium Members, click here to access this interview in the premium area Nidhi Dahiya of www.nidscreations.com sent me a DM, which led to this incredible interview. She said in that message: Hi Andrew! I just had my biggest month for portrait revenue in May, with USD$123.3k in sales. Nidhi first appeared on the [...]

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Premium Members, click here to access this interview in the premium area Ilana Wechsler of www.teachtraffic.com was first interviewed for episode 513 back in 2023 — and I’m thrilled to have her back. Ilana specialises in helping business owners, including photographers, run profitable Google and Facebook ad campaigns — without needing to hire an [...]

The post 636: Ilana Wechsler – Simple Google Ad Strategies That Actually Generate Photography Bookings appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if the key to growing your photography business wasn’t more bookings, bigger studios, or endless ads — but focusing on profit over hype? In this episode, I chat with Kenny Martin, “The Studio Doctor,” who’s been helping photographers across the UK and Europe simplify, refocus, and build businesses that actually last.

Kenny shares why chasing turnover is a trap, the 7 parts of your client journey you can’t afford to get wrong, and how small shifts — like a smarter approach to wall art or rethinking promos — can double your sales without doubling your workload. He’s all about cutting through the noise with practical, proven strategies that work in real studios, right now.

If you’ve been questioning whether your business is sustainable, or wondering how to make more profit without burning out, you’ll love this conversation. Have a listen and see which ideas click for you.

The post 627: Kenny Martin – Profit Over Hype. Building a Sustainable Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Ever wondered if giveaways are helping or hurting your photography brand? In this episode, Susan Renée of Kingshill Studios opens up about the doubt that crept in after being told competitions made her look “cheap” — even though her bookings, sales, and client loyalty told a very different story.

With the help of coach Kim Hamblin, Susan dug into her numbers, refined her Facebook ads, and discovered how giveaways can actually fuel a premium brand when done right. Along the way, she shares lessons on mindset, marketing consistency, and why trusting what works beats chasing every new trend.

If you’ve ever second-guessed your strategy or worried about perception, you’ll find Susan’s story both relatable and refreshing. Have a listen and see what takeaways you can apply in your own business.

The post 626: Susan Renée – Are Giveaways Hurting Your Brand or Building It? appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Ever feel like you’re working harder than ever but still not seeing the profit you want? In this episode, Kim Hamblin — who once ran a $500K+ portrait studio before moving into business coaching — shares how to build sales confidence and focus on the metrics that actually move your photography business forward.

From handling objections without discounting, to the simple systems that take you from chaos to clarity, Kim breaks down what it really takes to grow sustainably. She also dives into the emotional side of running a business — why waiting until burnout is the worst time to get help, and how empathy beats pushiness every time in sales.

If you’ve been chasing numbers but feeling stuck, this conversation is full of practical shifts to help you sell with confidence and run a business that works for you. Have a listen and see what stands out for your next step.

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Struggling to make Meta Ads pay off for your photography business? In this episode, Brennan Haelig of Jump Start ROI shares how to stop wasting money on dud ads and start generating quality leads without blowing your budget.

We dive into the simple ad formula that works for photographers, why lead ads still beat the rest, and the must-know tips for testing creatives and making data-led decisions. Brennan also reveals what to expect from an agency, why you should always own your ad accounts, and how automations can keep bookings rolling in — even while you’re on holiday.

If ads have ever felt confusing, expensive, or overwhelming, you’ll love Brennan’s down-to-earth approach. Have a listen and see what ideas you can put into play in your business.

The post 624: Brennan Haelig – The Photographer’s Guide to Meta Ads That Actually Work (and Don’t Cost a Fortune) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What happens when your big photography campaign doesn’t go quite as planned? In this episode, Brianna Shrader takes us behind the scenes of her first 40 Over 40–style project, where passion, persistence, and some unexpected wins carried her through the challenges.

From securing a $7,500 sponsor to pulling off an emotional gala event, Brianna shares the lessons she learned about marketing, storytelling, PR, and why building community can sometimes matter more than immediate profit.

If you’ve ever thought about running a campaign to boost your brand or attract new clients, you’ll love Brianna’s honesty and practical takeaways. Have a listen and see what you can apply in your own business.

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Feeling like you’re always working but never quite getting ahead? In this episode, wedding photographer and educator Sara Monika reveals how outsourcing became the game-changer that allowed her to earn more while working less — and reclaim her time as both a creative and a mum.

She shares the 3 signs it’s time to outsource, the hybrid system she uses with AI and human editors, and how $4,300 spent on outsourcing saved her 669 hours in a single year. Sara also dives into building a reliable support team, the mindset shift every photographer needs, and why waiting until you “make more” is the biggest outsourcing mistake.

If you’re ready to stop drowning in busywork and start building a photography business that gives you freedom as well as profit, this conversation will spark plenty of ideas. Have a listen and see what resonates for you.

The post 622: Sara Monika – Outsourcing Smarter: The Real Key to Earning More and Working Less as a Photographer appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if the easiest way to stand out in a crowded wedding market was to offer both photos and video — without hiring a second shooter? In this episode, Lewis Fackrell shares how hybrid coverage became his edge, why couples say “yes” without hesitation, and how he’s built a profitable system that works for both him and his clients.

From booking strategies and upsells that add pure profit, to workflow hacks that keep things simple while still delivering wow-factor films, Lewis breaks down what’s really working right now. He also explains why authenticity beats perfection and how hybrid shooting can actually mean less burnout and more freedom.

If you’ve been curious about adding video or just want to see how one photographer is turning it into a booking machine, this is an interview worth a listen.

The post 621: Lewis Fackrell – The Hybrid Advantage and Why Couples Want Photo and Video Together appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if the key to standing out in a crowded photography market wasn’t doing more — but getting crystal clear on who you are and who you serve? In this episode, New Mexico photographer Lindsay Baca shares how she built a thriving portrait business by leaning into authenticity, clarifying her brand, and connecting with the right clients.

From learning to say no, to building partnerships that fuel referrals, Lindsay opens up about the mindset and marketing shifts that helped her move from uncertainty to confidence. She also shares how she attracts clients who truly value her work — without relying on endless promos or discounts.

If you’ve been craving more clarity in your brand and bookings, this conversation will spark plenty of ideas. Have a listen and see what resonates for your business.

The post 620: Lindsay Baca – Rebranding, Raising Prices, and Finding Her Niche (and Happiness) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if you could sell albums and wall art without the pressure of in-person consults or Zoom calls — and still average $6K sales? In this episode, US pet photographer Courtney Bryson reveals the hybrid system she built to make IPS work in a small town of just 800 people.

From ranking #1 for “Atlanta pet photographer” to a video-led sales process clients love, Courtney breaks down how she attracts dog-obsessed professionals, filters for serious buyers, and keeps sales simple, profitable, and introvert-friendly.

If you’ve ever struggled with IPS, or wondered how to make high-value sales feel effortless, you’ll get a ton from Courtney’s approach. Have a listen and see what you can take into your own business.

The post 619: Courtney Bryson – How to Sell Albums and Artwork Without In-Person Consults appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if the reason you’re stuck isn’t your pricing, your marketing, or even your photography — but the way you think about what you’re selling?

In this episode, Marcus Anthony shares how shifting from selling products to creating offers completely transformed his business. We’re talking $9M in revenue over three years, a team-run studio that doesn’t rely on him, and growth strategies that work across multiple cities.

Marcus dives into the mindset shifts, KPIs that actually matter, and why generosity has become one of his most profitable marketing tools. He also explains how messy action, pop-up studios, and training others to shoot like him allowed him to scale without being behind the camera.

If you’ve ever felt limited by your “product,” this interview will challenge you to rethink what you’re really offering — and how to make it irresistible.

The post 618: Marcus Anthony – Offers, Not Products: Rethinking How You Sell Photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What does it really take to build a profitable photography business around destination elopements? Maddie Mae was one of the first to go all-in on this niche, and she’s since photographed over 300 elopements in more than 40 countries.

In this detailed interview, she shares the business lessons learned along the way — from managing crazy travel schedules and client expectations to using SEO, Pinterest, and Instagram to keep enquiries flowing. We also talk about building trust that sparks referrals, future-proofing marketing, and keeping your vision front and centre while still delivering an incredible client experience.

If you’ve been thinking about shifting direction, refining your marketing, or just want a peek into how a pioneer of elopement photography runs her business, you’ll love this one. Have a listen and see what ideas you can put into play.

The post 635: Maddie Mae – How to Run a Profitable Destination Elopement Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Imagine landing a single contract worth over £200k — enough to reshape your business overnight. That’s exactly what happened for London headshot photographer Tom Trevatt, and in this episode, he shares how it all came together.

From side hustle beginnings to a six-figure studio, Tom opens up about pricing with confidence, building visibility with SEO and podcasts, avoiding burnout, and knowing when to say no to growth that doesn’t serve your life. He also dives into what corporate clients really want and how to deliver without undercutting your value.

If you’ve ever wondered how to attract bigger clients or structure your business for profit and lifestyle, this chat will give you plenty of ideas. Have a listen and see what stands out for you.

The post 617: Tom Trevatt – How a $200k Contract Changed Everything in His Headshot Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if shooting fewer homes could actually make you more money in real estate photography? In this episode, Dave Koch of Real Estate Media Utah shares how he built a thriving luxury-focused business by treating photography like a business first, and an art form second.

Dave dives into charging smarter (think square metres, not just time), why your website sets client expectations before you even pick up the phone, and how listening to homeowners can lead to better images and better sales. He also talks about diversifying into commercial work, networking with peers, and why getting it right in-camera still beats fixing it in Photoshop.

If you’ve ever written off real estate photography as underpaid and overworked, Dave’s story will challenge that thinking. Have a listen and see what ideas you can apply to your own business.

The post 616: Dave Koch – Shoot Less, Earn More: A Smarter Way to Do Real Estate Photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if booking luxury clients wasn’t about chasing trends but showing the right images and saying the right words? In this episode, Blair deLaubenfels shares how purposeful curation and clear messaging can transform your photography business.

From the explosion of elopement photography to the science of first impressions, Blair dives into the shifts shaping today’s market and what most photographers are still missing. She explains why your portfolio is your strongest marketing tool, how to connect with dream clients, and why your words carry just as much weight as your photos.

If you’ve been struggling to attract high-value clients or want clarity on how to position your brand, this conversation will give you practical steps and fresh perspective. Have a listen and see what resonates for you.

The post 615: Blair deLaubenfels – Booking Luxury Photography Clients Starts with the Right Images—and Words appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if you could book out-of-town wedding clients without spending a fortune on ads? In this episode, wedding photographer Charles Moll shares how smart SEO, intentional branding, and a streamlined client experience helped him rebuild from scratch twice and still land premium bookings.

From ranking where destination couples are searching to crafting packages that sell themselves, Charles breaks down the practical steps that keep enquiries coming — without relying on luck or local reputation. He also shares why quality over quantity, simple systems, and trust-first sales have been game-changers in his business.

If you’ve been wondering how to attract more of the right clients, especially in new or competitive markets, this conversation will give you strategies you can put into action straight away. Have a listen and see what resonates for you.

The post 614: Charles Moll – Winning Out-of-Town Wedding Photography Clients with Smart SEO appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if the biggest threat to your photography business wasn’t cheap competition or AI — but the advice you’re taking in? In this episode, Walid Azami returns to the podcast to call out the fakes in the industry and share how to spot the difference between real mentors and marketers chasing quick wins.

From researching coaches like you would a lens, to trusting your gut over slick testimonials, Walid lays out the red flags every photographer should watch for. He also dives into why building your own trusted circle matters more than any course, how to talk to yourself in a way that fuels growth, and why only those still in the trenches should be teaching.

If you’ve ever felt lost in the noise of workshops, gurus, and online programs, this chat is a refreshing reality check. Have a listen and see what stands out for you.

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What if one heartfelt idea could turn into a €50K photography project? That’s exactly what happened for German pet photographer Laura Längsfeld when she created a senior dog book after losing her own beloved pet. What started as a passion project became both therapy and a thriving business.

In this episode, Laura shares how she combined traffic ads, a smart filtering system, and simple landing pages to attract only serious clients. She reveals why books and wall art outsold digitals, how AI added emotion to client stories, and why giving back to charity brought in more bookings than discounts ever could.

If you’ve ever thought about running a book project or want to see how purpose-driven marketing can transform your business, Laura’s approach is full of insights you can apply right away. Have a listen and see what ideas you can run with.

The post 612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if you could create senior portraits that teens are excited to share and parents are proud to buy — while consistently landing $3,500+ sales? In this episode, Renee Bowen shares how she built a thriving business blending psychology, luxury branding, and marketing that speaks to both audiences.

From redefining senior portraits beyond the cap and gown, to using model teams for word-of-mouth marketing, and leveraging TikTok as the new Google, Renee breaks down the systems and mindset shifts that turned her sessions into multi–six-figure success. She also reveals why albums outsell digitals, how to pre-sell without pressure, and why authenticity always beats perfection.

If you’ve been searching for ways to sell more, stand out, and attract clients who value what you do, this chat is packed with practical takeaways. Have a listen and see what you can bring into your own business.

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What if chasing your creative obsession could actually pay the bills — and then some? In this episode, George Tatakis shares how he walked away from a career in engineering, went all-in on black-and-white photography, and built a six-figure business rooted in Greek tradition and storytelling.

From sleeping in cars to landing museum exhibitions, licensing deals, book sales, and gallery representation, George reveals the gritty reality of turning passion into profit. He explains why 80–90% of success comes down to business, how he created multiple income streams, and why persistence and hustle matter more than luck.

If you’ve ever wondered whether it’s possible to build a thriving business on your own terms, George’s journey is proof that it is. Have a listen and see what sparks ideas for your path.

The post 610: George Tatakis – Turning Creative Obsession Into a Thriving Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if living in a small town didn’t mean small bookings? In this episode, Brooke Jefferson shares how she built a fully booked photography business from a borrowed camera and a dream — proving you don’t need a big city market to thrive.

Brooke dives into the strategies that actually work anywhere: local SEO, community networking, collaborations, and behind-the-scenes content that builds trust. She also shares how to price with confidence, attract the right clients, and keep your studio profitable year-round.

If you’ve ever worried your location is holding you back, this chat will show you how to turn small-town roots into big growth. Have a listen and see what you can take into your own business.

The post 609: Brooke Jefferson – How a Small-Town Photographer Built a Booked-Out Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if a scam was the best thing that ever happened to your photography career? For Joe Jenkins, a dodgy Craigslist ad led him to pick up a camera — and he hasn’t looked back. Today, he’s a six-figure NYC photographer shooting celebrities, major brands, and top modelling agencies.

In this episode, Joe shares the unfiltered story of hustling his way into one of the toughest markets in the world. From stacking revenue streams to mastering sales, from free test shoots to landing high-paying campaigns, he reveals the strategies that keep his business thriving even after setbacks like COVID.

If you’ve ever doubted whether persistence and smart business moves could change everything, Joe’s journey will spark ideas for your own. Tune in and see what lessons you can take into your photography business.

The post 608: Joe Jenkins – From Craigslist Scam to Six-Figure Photographer appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What happens when you leave behind a successful pet photography business, move countries, and start again from zero?

That’s exactly what Kirstie McConnell has done—twice. From being South Australia’s first specialist pet photographer to building €5,000+ luxury portrait sessions in Italy, she’s now preparing to relaunch back home in Australia.

In this episode, Kirstie shares the real strategies behind her reinventions: outreach that landed high-spend clients, SEO that quietly fuelled bookings, and the sales experience that boosted her average order value. If you’re considering a pivot, a relaunch, or simply want to raise your game, this conversation is packed with lessons you can put to work in your own business.

The post 634: Kirstie McConnell – From Pets to Premium Portraits, Reinventing a Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Ever wondered how to build a photography business that’s profitable, flexible, and actually fun to run? In this episode, I chat with Portland-based family photographer Rebecca Hunnicutt, who’s managed to balance school portraits, family sessions, kids’ photo camps, and even an education brand — all without burning out.

Rebecca shares her smart strategies for filling slow seasons, running model calls that attract the right clients, and pricing in a way that boosts print and album sales. She also dives into the mindset shifts and automation hacks that make it possible to juggle multiple income streams while still making time for family life.

If you’re ready to explore new ways of working that keep photography exciting and profitable, you’ll love this conversation with Rebecca. Hit play and take away practical ideas you can use straight away.

The post 633: Rebecca Hunnicutt – Building a Profitable, Adaptable & Fun Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if you could run a thriving photography business in just three days a week — and still have the freedom to live life on your terms? In this episode, Jenna Harrison shares how she built a business that allowed her to retire her husband early, move her family overseas, and enjoy what she calls a Blue Zone lifestyle.

Jenna explains how mindset shifts, smart systems, and confident sales strategies can transform the way you work — helping you book more of the right clients, price with confidence, and avoid burnout while keeping your business profitable.

If you’ve ever wished your photography business could give you more freedom without sacrificing income, this chat with Jenna will open your eyes to what’s possible. Tune in and take away practical ideas you can use right away.

The post 632: Jenna Harrison – Building a 3-Day Workweek Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if you could turn $150 shoots into $2K clients — and do it while working less and living more? In this episode, Canadian family and newborn photographer Kelly Warkentin shares how she restructured her business to support her life instead of draining it.

Kelly opens up about going from late nights and burnout to fewer clients, higher sales, and better systems that freed her up to be present with her family. She walks us through the client experience, simple mindset shifts, and the sales approach that makes premium bookings and effortless album sales possible.

If you’ve been craving a business that’s both profitable and sustainable, you’ll get plenty of practical ideas from this chat with Kelly. Tune in and see what you can apply straight away.

The post 631: Kelly Warkentin – Turning $150 Photography Sessions into 4-Figure Clients and a Life You Love appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What does it take to hit £200K in just two years with a pet photography business? In this episode, Jon Mills from Soul Dog Studio shares exactly how he built a thriving studio from scratch after pivoting into dog photography.

From discovery calls that qualify clients to Facebook ads that actually work, Jon reveals the simple systems and mindset shifts that fuelled his growth — including why a no-pressure sales policy and a studio full of artwork sell more than words ever could.

If you’ve ever wondered how to confidently price, attract the right clients, and build a business that works on your terms, you’ll love this chat with Jon. Have a listen and see what ideas you can put into action.

The post 630: Jon Mills – How a Pet Photography Business Hit £200K in Two Years appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Ever feel like the business of photography is running you, instead of the other way around? In this episode, San Diego-based commercial photographer and podcast host Patrick Fore gets brutally honest about burnout, boundaries, and what it really takes to build a business that works for your life.

From chasing “dream jobs” that nearly broke him to walking away from a six-figure salary and finding more success with balance and clarity, Patrick shares the lessons most photographers only learn the hard way. We also dive into smart SEO, personal projects, and the mindset shifts that protect both creativity and sanity.

If you’ve been pushing too hard or wondering how to make this career sustainable long-term, you’ll get a lot from Patrick’s perspective. Have a listen and see what resonates for you.

The post 629: Patrick Fore – The Brutal Truth About Photography Business, Boundaries, and Burnout appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What if you could book fewer weddings, charge more, and have total creative freedom? In this episode, Liam and Dominique Shaw of York Place Studios share how they built a thriving documentary-style business by leaning into their vision, attracting clients who value their approach, and letting go of industry “shoulds.”

From pricing with confidence and booking through vibe (not just numbers) to SEO, word of mouth, and even turning education into a £70K side hustle, they open up about the strategies that have kept their studio strong through ups and downs.

If you’ve been craving clarity, sustainability, and more purpose in your photography business, you’ll get a ton from this chat. Have a listen and see what ideas resonate for you.

The post 628: Liam and Dominique Shaw – The Business of Creative Documentary Photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.