Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
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In this episode, I delve into my personal journey with social media, particularly Instagram.
This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months.
I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on connection and authenticity rather than followers and likes. This experiment is about finding a way to use Instagram that aligns with my values and doesn't compromise my well-being.
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose.
SUMMARY
In this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like Pinterest.
SUMMARY Hey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner.
We dive deep into the importance of standing out authentically in the market, steering clear of trends, and embracing your unique identity.
I highlight the need to align personal values, understand customer needs, and create a sustainable business model.
Don't miss out on the free PDF for self-discovery prompts and the opportunity to sign up for Pattern Shift updates and join the Ja, Wol Business Circle.
Let's explore the transformative power of individuality in the creative business landscape together.
SUMMARY In this episode, I'll be taking you through my three-step process to reflect on the past year and set intentions for the upcoming one. We'll delve into both personal and business aspects, emphasizing the importance of a holistic approach.
I'll be sharing insights into my use of the Year Compass, a practical tool guiding a deep dive into significant events and creating a compass for the new year. We'll then explore my daily practice as a bullet journalist, unraveling the mindfulness practice cleverly disguised as a productivity system, emphasizing the power of reflection and intention-setting.
As a bonus, I'm excited to announce my certification as a bullet journalist and share details about upcoming workshops.
To wrap things up, we'll discuss potential ways to support the podcast's growth and evolution. I've always been an early adopter and early let-go-er, which means I like to try things. I've tried Patreon but felt like I had to run another community while I already run the Ja, Wol Community.
Now that podcast subscriptions are new on the scene, I'm trying these two 1. Apple Podcast subscription - super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- 2. Buzzsprout (my podcast platform) subscription - one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
Returning to Instagram after a two-year hiatus was no easy task. Let me, Saskia de Feijter, guide you through my journey of finding my social media footing again, and how I managed to balance business goals with personal values. I'll share my reasons for initially disconnecting and the enlightening course that sparked my decision to experiment with Instagram again.
Ever thought about approaching marketing with minimalism? That's exactly what we'll explore in the second segment. By aligning marketing strategies with personal values and making mindful decisions about social media consumption, I've been able to achieve a minimalist presence on Instagram. I'll share my secrets, the tools I use like Otter, and hopefully inspire you to consider alternative ways to market your business and reclaim control of your social media use.
The final segment delves into the art of crafting an effective Instagram strategy that aligns with your values and goals. We'll discuss creating a visually appealing and informative Instagram grid, achieving a brand presence, and balancing the pros and cons of the platform. For those eager to learn more, I'll share details about a helpful workshop and mailing list. The key takeaway here is the importance of making conscious choices and staying connected in a way that's right for you. Join me as we navigate the Instagram landscape together.
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
Ever wondered how much your business could save by adopting some simple yet super effective strategies? Well, I've got the lowdown for you in our latest episode, where we unravel the art of freeing up cash for your business in just three months. Trust me, it's a game-changer!
In this episode, we're all about setting clear goals and celebrating even the tiniest wins. Join me as we explore how getting organized, connecting with others, embracing a healthier lifestyle, and making sustainable choices can have a massive impact on your finances.
Feeling a bit lost when it comes to spotting those hidden benefits in your daily spending? No worries! Let's dive deep into preparing for savings and I'll teach you how to uncover those hidden gems. We're talking tracking spending, scrutinizing expenses, and maintaining a sturdy budget. And guess what? I've got four key areas where you can seriously cut costs: organizing and decluttering, meal prepping, recycling for cash, and trimming down on those phone apps and memberships. Oh, and I'll spill the beans on how connections can be your secret weapon. Think swapping festive outfits with friends instead of splurging on new ones – it's all about tracking your savings and putting those relationships first.
But wait, there's more! Let's chat about business growth while keeping those savings in mind. I've got the inside scoop on how minor changes in transportation, housing, health, and sustainability can result in major savings that'll benefit your business. From hopping on public transportation or biking to downsizing, staying hydrated, and using homemade cleaning products – we'll cover it all. Plus, I'll share some nifty tips on growing your business while keeping those d
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional Business
What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for individuals but a vehicle for fostering sustainable connections and growth on both personal and business levels. We share real-life experiences of navigating the discomfort of marketing and selling, emphasizing authenticity as the beacon guiding us through.
A turning point in many creative journeys comes from a place of trauma, self-doubt, or pain. Through the lens of the punk DIY mindset, we discuss the therapeutic power of crafting in overcoming these hurdles. Crafting becomes a pipeline for building confidence, connecting with others, and ultimately, making a difference. Here, we explore the significance of valuing your own work and expertise, sharing our personal approaches towards income generation, branding, and marketing within the crafting community.
The art of making is revolutionary—an act that disrupts systems and creates change. We delve into how making intentional, value-aligned decisions can bring about this revolution. As we discuss sustainable decision-making strategies, we reflect on the demands of conforming to marketing strategies and the need to carve your path. Lastly, we look at craftivism through the lens of wardrobe creation, the power of small actions, and how crafting can revolutionize not only your life but your connections with others. Join us in this enriching conversation that's sure to leave you inspired and empowered.
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process.
Our conversation covers a spectacular range of topics, from the power of customer-centric marketing to the challenges and realities of social media marketing. We'll challenge the traditional goal-focused marketing perspectives, introducing the concept of viewing marketing from the client's eyes. Simon and I dig deep into brand portrayal, content creation, and the game of numbers that is social media. We'll guide you on how to navigate this minefield, highlighting the importance of genuine engagement and community building over simply growing your follower count.
In the latter half, we shift focus to the power of email marketing, discussing how this often-overlooked strategy can provide a more direct and personal link to your audience compared to social media. We'll also delve into the intriguing concepts of the 'helping others industry' and the 'kindness economy', exploring how these relate to ethical marketing. The conversation wraps up with a deep dive into the shift to slow fashion and how all these marketing strategies can be used to strike a meaningful chord with your audience. So gear up to revolutionize your marketing approach, making it a journey as authentic and enjoyable as possible!
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
#71 From Hobbyist to Professional: Embracing Your Weirdness for Creative Growth with Mark Steadman
Ready to unlock the secrets of optimizing creativity and productivity in your business? Brace yourself for a transformative journey with our special guest, Mark Steadman, the mastermind behind Creative Workflows. Together, we'll explore the labyrinth of the creative process, highlighting the challenges faced by creative entrepreneurs and shedding light on how they can thrive sustainably. You'll learn how to leverage your inherent creativity to manage your business, and how technology can be a valuable ally in this endeavor. We'll also underline the importance of carving out time for planning, organizing, and immersing in what truly fuels our passion - our craft.
Curious about how a bullet journal could be your ultimate mindfulness tool? We'll show you how this ingenious method can help you bring order to unstructured information. You'll understand why a robust system is the lifeline of creativity, and how it can catapult creative entrepreneurs towards an organized and productive state. We’ll also discuss the power of structured systems to expedite task-switching, helping you make the most out of your precious time and energy.
Finally, we'll guide you towards building a system for organizing and storing creativity-related knowledge. Join us as we discuss Mark's experience with releasing music during the Internet’s nascent stage and how a centralized knowledge repository can be a game-changer. You'll learn about the surprising ways limitations can ignite creativity and how carving out time can amplify your creative prowess. You'll also gain insights into the role creativity plays in business and how you can leverage creative thinking to hone in on your customers' problems. This is an episode packed with practical insights to set your creative business on the path to success.
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
#70 Crafting Connections: The Power of Content Creation for Small Businesses
Imagine being able to transform your small business into a powerhouse of engaging content, easily and without stress! This week, we dive into the world of content creation for small businesses, unraveling the mysteries of storytelling and its role in establishing a deeper connection with your customers. We'll walk you through the labyrinth of emails, blogs, and podcasts, coaching you on how to effectively discuss your products' benefits, why you chose them, and the values they represent.
What if you could make your content creation process more efficient? We've got you covered! Our episode delves into strategies for generating content that can be shared across multiple platforms with just a few hours of work each week. We also emphasize the need to let your unique perspective and insights shine through your content. By the end of this podcast, you'll be able to rise above the day-to-day swamp of business operations and become more visible, propelling your business forward. So tune in, and let's start creating some outstanding content together!
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
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You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
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