Owner To Owner Podcast – Details, episodes & analysis

@tamara simon discusses the challenges owners face, the value of financial awareness, and the necessity of breaking the cycle of overwork to achieve a more profitable and enjoyable business. Tamara shares insights from her book, 'The Five Little Business Pigs', which outlines strategies for building a successful business. 

The discussion highlights the importance of reflection and understanding one's business dynamics to foster growth and sustainability. In this conversation, Tamara and @Michael Kerr cover;

• the importance of clarity in roles
• the necessity of #businesscoaching
• the need for strong foundational systems
• the impact of leadership behavior on staff morale and productivity.

Some takeaways;

• Success in business is often a jagged line, not a straight path.
• Many small business owners have expensive hobbies instead of profitable businesses.
• There is a system in everything; it's about finding it.
• Owners should aim to work in their sweet spot 80% of the time.
• Time management is crucial for small business owners.
• Turnover is not the only measure of success; profitability matters more.
• It's important to consciously choose the price of your commitments.
• Most businesses have room for improvement. Every business should have a coach.
• Understanding your numbers is crucial for success.
• Business systems are essential for clarity and productivity.
• Behavioral change in leadership is key to business success.
• Small business owners should embrace their role with pride.
• Reflection on business viability is necessary for growth.
• Coaching provides a sounding board for business frustrations.
• Strong foundations are built on clear roles and responsibilities.
• Employee engagement is vital for a thriving business.
• The journey of business ownership requires bravery and commitment.

@kerrcapital 

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

Host @Michael Kerr and @Ronan Leonard  a certified innovation professional and business mentor discuss Ronan's journey from an accidental entrepreneur to mentor in the small business space. The conversation delves into the;

•  how to overcome the daily challenges faced by small business owners
• need for innovation and adaptation in a rapidly changing market
• navigating stagnation in business
• significance of allocating time and resources for innovation, and the various business models that can be explored
• value of networking and learning from peers to drive business growth. 

In this conversation, Michael and Ronan explore various strategies for business growth;

1. AI tools
2. Effective delegation
3. Marketing and innovation

 Ronan shares insights from his 100-day startup challenge ( https://www.linkedin.com/newsletters/start-up-to-profit-in-100-days-7231519804916912128/ ) 

Takeaways

• Information is abundant, but context is often lacking.
• Business owners often need an external perspective to see new possibilities.
• Taking a step back can lead to greater long-term success.
• Understanding different business models is crucial for growth.
• Networking with peers can provide valuable insights and solutions.
• Allocating time for innovation is essential for sustainability.
• The market evolves, and businesses must adapt to stay relevant.
• Intrinsic motivation drives small business owners to push through challenges. There are various ways to bring expertise into a business without hiring full-time employees.
• Insourcing allows businesses to utilize external resources intelligently.
• AI has the potential to disrupt job markets significantly.
• Business owners should explore AI tools to enhance productivity.
• Delegating tasks can free up time for business owners to focus on their strengths.
• Real-world applications of insourcing can lead to significant cost savings.
• Creating content efficiently can be achieved through effective team collaboration.
• Marketing and innovation are crucial for business growth.
• Community engagement and mentorship can enhance business success.
• Learning from mistakes is essential for business development.

@kerrcapital

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@Earl Eddings  has started, sold and acquired multiple businesses. Along the way he's had high profile roles including as Chair of Cricket Australia, and served as Non Executive Director, Advisory Board member, Adviser and Mentor to other business owners and businesses. He's had wins. He's also learned a lot from experiences where things didn't go to plan. These experiences were however formative and continue to shape how he continues to approach his work,  the support he provides to other business leaders and business owners.   

In our discussion we cover;

• Earl's background and his journey as a business owner, including his first owned business and its sale
• Turning around businesses and the importance of planning for an exit
• The key factors to consider when selling a business, such as having a clean balance sheet and strong systems
• The significance of trust, open communication and integrity in mergers and acquisitions, as well as the importance of proper due diligence
• The importance of expert advice and representation
• Managing expectations to avoid unrealistic valuations
• Planning for an exit and the starting point, and the future vision
• Ways to increase the value of the business
• The importance of identifying potential buyers and scanning the market is highlighted
• Mitigating risks and ensuring sustainability 
• Working with the buyer and transitioning
• The use of non-binding indicative offers and deal negotiations
• Why to avoid lengthy exclusivity periods is emphasized
• The vital importance of personal aspirations and family considerations
• The role of  non-executive directors and advisory boards
• Why seeking guidance and building networks is encouraged as a way to navigate the complexities of selling a business

Some of the key takeaways;

1. When starting a business, it's important to have an exit plan in mind and be prepared for a potential sale.
2. #Culturalfit and alignment of strategic intent are crucial considerations in mergers and acquisitions.
3. Plan for an exit by starting with a clear vision of the future.
4. Identify potential buyers and scan the market to find the right fit.
5. Consider personal aspirations and family dynamics when planning for an exit.
6. Engage non-executive directors and #advisoryboards for guidance and support.
7. Build networks and seek guidance from experienced professionals.

@kerrcapital @michaelkerr

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@TedAllender is a co-owner of ERA Nurseries. Born and raised in #Adelaide, he set up a nursery in Adelaide Hills in the mid-1970s, which operated for 20 years. 

Set up ERA Nurseries in #Hamilton. Took an increasing interest in the selection and breeding of #eucalypt species for #woodproduction  which grew like topsy turvy because of #managedinvestmentschemes. After they fell over looked to diversify the business into the #manukaindustry. 

In our discussion Ted gives us both a history and an update on this exciting industry covering; 

• how a university professor discovered by accident that the honey from #manukaplants had a great #therapeuticvalue  and could #sterilisewounds 
• the ongoing #legalbattle over #manukanamingrights
• https://www.abc.net.au/news/2021-04-13/honey-wars-summit-manuka-new-zealand-trademark/100064228
• (think the #French with the battle over the name #Champagne) 
• going to #NewZealand into 2014 and seeing how massive the industry and coming back thinking why aren't we doing this? 
• how all of a sudden #Manuka had become their most valuable native plant
• how funnily #NZ wasn't saying that  a couple of years before when it was considered a #noxiousplant - that they couldn't get rid of it, that spread once they started clearing the land. 
• the theory that #LeptospermumScoparium got to #NZ via #albatrossdroppings in small quantities and spread through campfires and windrowing to create pasture for sheep
• the @LandlineTV program that ran in 2015 that posed the question 'why aren’t we doing something with it?'  and that sent ERA's phones off and crashed the website 
• meeting  academics from @UniversitySunshineCoast and spending time together working collaboratively in order to #commercialise @AustralianLeptospermum
• how many of our 163 Leptospermum Australian species (about 50%) were bioactive i.e. had that manuka components;

1. #METHYLGLYOXAL (MG)
2. #dihydroxyacetone (DHA) 

• his work on identifying which species were most likely to thrive in cultivation and his travels to collect plant material and nectar
• his current focus on two species (those that are widely distributed geographically) in the business 
• where the industry is in Australia today
• the mismatch between production and consumption  and the estimated global levels of #fakemanuka
• the need to move to grow plantations and to repurpose #derelictvineyards and #derelictbluegumplantations
• how #Leptospermum can be planted in with other crops and work well with #sheepfarming, #turkeyfarming
• how the actual product is, is being used by militaries around the world and The @NationalHealthService in England uses it to treat wounds as it works where antibiotics don't work anymore
• how #bioactive the very best Australian Leptospermum are 
• the ongoing 'battle' #acrosstheTasman, #acrosstheditch
• at the other end of the spectrum the 1000s of people that are planting 50, 100, 200, 500 plants  
• the issues around #bees and #beepopulations globally 
• #Beekeepers  
• #manuka honey

www.leptospermum.com.au

www.kerrcapital.com.au 

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@JanetBond   is the cofounder of @WattleRoad  which, based on this trend of people #movingtotheregions, was launched to guide to people considering this #lifechange, this #lifestylechange, and inspire them by talking to people who'd already done it. Through those stories, we hope that  people will know  what not to do, and what not to do.  The website is focussed on #regionalbusinesses #regionalproperty #regionalliving.

It's best summarised as follows "it's as much about dreams and new beginnings, as it is about finding a house that you will love and a great school for your kids".

Prior to that, she had an extensive career in business and commercial journalism, in both regional and capital cities for companies including #newscorp. Common in the publications was advocating for a city or town, helping to be really proactive about making sure it was a great place to live. 

But in 2019 she left the corporate world to start @WattleRoad after a chance discussion with a close friend who had recently moved to #Japarat - where #RobertMenzies was born. Her friend had escaped lockdown and unexpectedly discovered the real meaning of community;

• going down to the local post office and being known by her name
• eating at the local pub and meeting people

In our wide-ranging discussion we cover;

• why it's no longer people escaping the city but more being attracted by what is on offer in the #regions
• the trends that are showing a return to those days where small towns and towns had their #localbaker, their #localfishmonger, their #localbutcher, their #localbrewer
• #housingaffordability and #livability
• how property prices in #regionalaustralia for the first time in 15 years have outperformed capital city prices
• realising that there's a story that wasn't being told about the regions and immersing themselves in it
• loving what we do
• making better decisions on #treechange #seachange
• how people in regional towns have got the time to talk, and why they really love talking about where they live
• how it's very easy to make connections in regional towns (far more than it was for her in Melbourne and in Sydney)
• when new in town reaching out to people and asking other newbies where they came from, and chat about what their journey was like
• some of the #casestudies

1. a woman who's moved from Melbourne to Apollo Bay and set up his psychology practice, she took her family, and young teenagers to #ApolloBay from #Brighton
2. a #physiotherapist who had a very big practice and was able to exit #Sydney
3. the #Accountant from the #NorthShore, who got out of Sydney, sold his home he bought the local #cobbler - he went #backtoschool  to learn how to repair shoes
4. So then she found herself in the middle of the fires in terrible push ties summer that we had. And she realized that while that was something she hadn't contemplated living in a place of risk, she found firsthand how that community pulled together.

• why the rejuvenation of the regions is actually much but its much about the rejuvenation of people and rejuvenation of our lives and living in a way that perhaps we've always dreamed of
• the key things to do to make making sure it is the right decision
• the value of the local #ChamberofCommerce
• some of the #ABS #netmigration numbers
• the @wattleroad approach of;

1. exploring first, spending time (weekends away) to see if you think might be a good fit
2. looking at property
3. looking at jobs (and how it's a suprise to most people when they hear that there are 66,000 job vacancies in regional Australia at the moment - July 2021)

• why sometimes people may need to consider starting or acquiring a business
• how the region's do so well in promoting the local produce and the opportunities this is creating;

1. #craftbreweries - why two-thirds are in the regions and how they convert many of old pubs on the market e.g. #smeaton

https://www.realestate.com.au/property-house-vic-smeaton-135538834

• how  #rejuvenatedpubs #brewpubs can be part of the community, the #localmeetingplace, and also put the place on the map
• #forrestbrewery is a great example of that
• great country pubs, pasties, vanilla slice
• #awardedbakeries around the country and #australiasgreatestpies
• with a heightened awareness of where our #foodproducts come from how the regions are owning #localproduce
• @thevillageco - based in #regional #NewSouthWales and putting some pretty #tech into #supplychains to #Keepthemoneyinthevillage
• wanting a different life, wanting to be more connected
• why #transport #majortrainline is such a really big factor when you're choosing a place to live
• #camperdown - one of the most beautiful #historicstreetscapes in Victoria 
• #remote work
• #bandwidth for communication  #NBN
• the importance of getting #infrastructure right and why it will follow the #growth
• the #vicgov putting departments in regional towns to #createjobs

www.kerrcapital.com.au

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@KarenLebsanft is the #CEO and #cofounder of @KurrajongKitchen  bakers of traditional #lavosh #flatbread

Karen is a proud #burraburra woman of the #gundungurranation

Based in the #lowerbluemountains in #NSW @KurrajongKitchen is #Australianowned and #Australianmade, and has proudly supported #AustralianWheatFarmers since 1993. Karen runs her business successfully but the model is more family & community focussed. She's on a mission to make the brand the 'vegemite of the biscuit isle'!

We have an indepth discussion on how it all got started, her people orientated approach to business (this was formed from deep personal experience), where she wants to take the brand and her own next steps. Karen covers;

• being brought up in #inner-city housing commission by #mum and #grandma 
• after her dad passed how her mother had to go out to get work to feed three kids under three
• how her mum and the family, depended so much upon those businesses in the community that employed her
• understanding deeply that those businesses who employed/engaged my mum and impacted my life will  never truly understand the true impact
• being driven to build a successful business that's also community focused
• starting off in the back of a little restaurant
• Purpose of the product - to support an entertaining and snacking experience
• What is Lavosh - a little square cracker enjoyed with cheese and dips
• being a wholesale manufacturer and brand with a team of around 35 people.
• being proudly #Australianmade with #localingredients and #supportinglocalfarmers 
• wanting to maintain #lpcoalmanufacturing here,  and also support local suppliers 
• being driven to stay, Australian made / Australian owned despite ever present opportunities to go offshore and someone always saying there are  better opportunities to save money
• her desire to keep everything Australian, because of the flowon effect that it can have in rural communities
• her desire to be more community focused, I think that's what COVID actually taught us.
• why for her being in business isn’t entirely about saving or making money
• being able to offer people, families, far more extension than just a wage
• the many ups and downs in our business over 28 years and the one thing that we drew on very strongly - #buildingthecommunity within a community, the #kurrajongkitchenfamily
• blending family and business and how many businesses don't necessarily know how to blend those 
• her language in the business - we're not a team, where not staff or employees, we're a family
• how that language leads onto "it's everybody's responsibility as a family to hold the space, to all play a role and responsibility authorities and accountabilities"
• where #smallbusiness misses opportunities
• the #roi in her approach - intangibles that bring community building 
• why there's always challenges when people are involved but knowing that happens in real families as well 
• her greatest learnings over 28 years of making a lot of mistakes;

1. giving people a voice, and treating them like humans, 
2. giving them a seat at the table
3. giving them a voice to have a say without objection. 

• using a different language at work to empower the person in the skill set that they're doing. And once we empower them, they will learn to own their role. And her first question is " how can I support you in your role?" 
• her most important role, even though she is the #CEO and #co-founder is just is to make them the hero 
• playing to the strengths of the team member (we all have strengths and weaknesses and we've all got  learning opportunity) but if you play to people's strengths they’ll deliver back and they will shine
• geting sick of running a business by fear 
• how to do the right thing so everybody will stay and do the right thing, and if not the team weeds those that aren’t doing the right thing
• nearly losing the business in 2012 - due to external environmental factors that we hadn't accounted for, a little bit like COVID external environmental factors 
• accepting that we "don't know what we don't know" and chasing new knowledge
• understanding that rather than saying I can’t afford the time, think about it as I can’t afford the risk of not knowing
• why there is no such thing as a  dumb question in business
• and if you don’t understand the answer, ask them to go back to basics, and ask it again if you don't get it because it's your business it's your life it's your family that's going to be affected. 
• my vision is to empower leaders and leaders, connect communities and create life changing opportunities across remote regional cities across the nation
• her emerging role as a mentor to business owners primarily when they get into this chaos stage - when they could be quite a big business and they just don't know they can't see the wood for the trees and they just need somebody to sit and talk to them, mentor, and have a sense of give them, accountability, and confidence in their decision making process to take those next steps.
• the next stage for the brand of 28 years
• making it into an Australian iconic brand - the vegemite of the biscuit isle
• why culture eats strategy
• and finally why small business is and was really important to her mother, her family and communities

www.kerrcapital.com.au

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@LesWatson (aka The Timelord)  is a #smallbusiness #coach and #productivity expert.

He was inspired by and trained with @DavidAllen who wrote #GettingThingsDone. He uses the #GTDmethodology in his work to improve productivity management, build team leadership & develop communication.

Les believes higher productivity is determined by the answers to 2 key questions;

1. Where is your focus? 

2. What do you want to do today? What do you want to do this year?

In our discussion we talk about;

• Creating a goal and keeping accountable for it
• The power of asking 'what do you want to get done today'?
• Getting it out of your head and onto paper - the power of writing down what you want to get achieved (and avoiding being lost with 1000 other things going around in your head)
• The key to effective time management being very clear about what you want to do with your time
• The secret to project success;
  1. What's the end result?  What does done look like? What are you trying to achieve?
  2. Second question whats next?
• Identifying the telltale signs that signal someone is struggling at a personal level with all the overwhelm
• The importance of better productivity to ensure you are keeping agreements with the people around you, the ones you love 
• The need to #lookafteryourself 
• Why you should treat yourself just as importantly as your highest paying client, your most valuable client.
• Using your diary to create blocks of #metime
• Why with all of us having the same 24 hours it's about how we prioritize the things that are going to give us the biggest return
• Why leaders need to put their own mask on first before helping others.
• The value of a walk around the block and enough sleep
• The simple components of a trusted system - paper or electronic -  where everything gets recorded to ensure it will get done
• The power of having it all in one place 
• Doing a brain dump and enjoying the freedom and creativity that comes in there from that
• Why the shortest pencil is longer than the longest memory
• Write it down! Write it down! Write it down!
• Creating accountability by meeting with somebody on a daily or weekly basis to discuss what worked, what didn't work is what I'm going to do differently next week.
• Why you probably can't do it alone
• The key to email managment - the 4 D’s;

1. do
2. dump
3. delegate or
4. decide / diarise

• Making the hard decisions for an improvement in productivity 
• Becoming the role model in your business
• #OneNote
• Where you can get the book “get back an hour every day” 
   

www.getmoretime.com.au

www.kerrcapital.com.au

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@MarnieRoberts from www.winegrapes.com.au  is a #winemaker and champion of the #cooperativeownership  and operating model. As a #businessmodel #coops have been around for a long time but she believes they are in a resurgence. 

She grew up in #Mildura surrounded by #coops and was really attracted to the ethos of it working for a collective. #winegrapes now has about 120 #growers and is based in #regional #SouthAustralia. 

In our discussion we talk about;

• how a #cooperative can benefit and supporting local people, local growers and their #localcommunity
• not being #bigcorporate
• #mclarenvale
• the advantages for growers;
  • the reach  and opportunities they may not get if they went out by themselves
  • tapping into a vast array of skill sets which creates this network of growers communicating with each other
  • getting more 'pull'
  • being able to lean on each other
• what #winegrapes offers
  • selling as a stronger unit (and avoiding leaving fruit on the vine or dropping to the ground)
  • making wine for the grower if they can't sell that
• how the cooperative model combines #infrastructure
• how one of the original founders, @Paxtonwines has developed the Paxton brand while still being part of the group
• current challenges with #exporting #wine
• #globalization
• how we are reimagining the old idea of making a product in the hope that it will sell on the market (way too risky now) and are instead pre-selling or setting up strong relationships with export markets where they've got more security in what they're selling
• why the days of just crushing a few 1000 tonnes to make wine in the hopes that it'll sell in #China and just going to trade shows, is over
• the importance of #buildingrelationships
• #winetech
• the critical importance of the #story around where wine is grown
• the benefits of the cooperative model to other local communities;
  • giving the community more power
  • creating belief and positive reinforcement
  • avoiding feeling like you're just trudging on
  • all leading to an improvement in #mentalhealth
• the day to day opportunities, challenges and difficulties around, setting up a cooperative, and then managing a cooperative on an ongoing basis
• driving a lot and getting face to face
• #LanghorneCreek
• probably just the logistics of distance.
• how #coops work - general meetings and reporting on corporate obligations
• how communication is vital
• needing a strong ethos and a driving force that's laid out to make it fair for everyone
• where the #wineindustry is headed
• the loss of Chinese exports
• #smallproducers

www.kerrcapital.com.au

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@SabrinaRunbeck is a #peakperformanceconsultant with a background in #neuroscience and #publichealth. She #empowers her clients, including #smallbusinessowners, especially in #healthcare, to increase their #productivity and better look after themselves so that they can sustain themselves and their businesses.

Her mission is to help business owners prevent their passion from becoming a prison. 

In this high enegery conversation she talks about;

• the downside of being so good at just #gettingthingsdone
• how #sayingyes to the things that don't truly align with gives away our precious time, energy, and ultimately our sanity
• growing up as an only child in a family of Asians where for girls its like, oh you know you're smart, but get a job, don't rock the boat, you'll be fine.
• why she ended up the rebellious one because she thought "why should the boys carry out the family name and doing XYZ"
• getting two bachelor degrees, a masters degree finally got into medicine, and one of the best heart and lung surgery centers in the USA
• feeing like  I made it and then I started working 80 plus hours a week, constantly adding more cases or seeing a new consultation just keep going
• her 'aha' moment - waking at 8 o'clock in the am and already feeling exhausted but just pushing through it like a little thing, no big deal. If you don't do it, who's gonna do it, that type of mentality, so I had to convince myself
• #positivepsychology
• #sabotagingtendencies
• how to actually #prioritize - no longer 10 things as a priority, there should just be one, very focused and knowing when you pick that one you have no regret, you're very present, and then you're not putting yourself into the #distractionzone, this #deadzone
• key signs that someone should be looking out for in themselves or another's they care about, as, as an indicator that things aren't right.
• why we should be living more than 80% of the time in our desire zone to keep our momentum going, keep our joy, keep ourself light
• definition of a #desirezone - it's something that you love to do and you're really good at it come natural to you.
• doing things that you love to do, and #movingtheneedle in your life or business
• knowing that when we start to #procrastinate, we start to slow down our momentum, so that the disinterest zone which is also very dangerous
• a simple exercise to help you figure out 'your zone'  and how can you automate or delegate them
• creating a #truefocus funnel by  eliminating and then #automating
• overcoming a #mindset barrier where people feel like I'm by myself. I don't have the time, I don't have the money. I don't have the resources.
• pivoting into the empowerment side of us to be resourceful
• how if you continue to do the tasks that are truly mundane then you diminish who you are, And not only your confidence and your time, but then really how you see yourself as an individual, as a business owner.
• what to do if you're not moving the needle in your business
• a #naturalpathforpeople, for #businessowners
• for you to have that double win with a powerful career and a passion in life, we needed to see life as a whole.
• @BrendonBurchard https://www.highperformanceplanner.com/
• identifying and managing 5 key inputs;

1. Time
2. Intrinsic value
3. Money
4. Energy
5. sanity

• why without the right energy you won't do anything at all
• the four different #chronotypes i.e. natural energy cycles in people.
• #preventativemedicine
• how to  preemptively reset yourself, because it's easier to recharge when you're pretty full than bring yourself completely down - constantly just sipping on something, right that's analogy,
• sanity - why most people are not realizing that a lot of things are just not enjoyable
• how are you truly creating freedom for yourself, what does the freedom even look like for you, and is there future value. - it's not just the enjoyment of now, the instant gratification
• #personalgrowth, because without that constant excitement that will build for us, then people eventually gonna get to a point of being stagnant
• how you just don't know what you don't know, and for someone else look at it, this chaos can become something so simplified
• #productivitycoach
• #businesscoach
• #relationshipcoach
• judgment #sabotagingtendency
• wanting to serve and making sure everyone else is happy but forgetting  yourself.
• receiving empathy
• having a #purposestatement for me and a little me time because y'all deserve it
• a guide on when to say yes when to say no
• saying heck yeah yes only to the things that truly light you up in life
• why every no is a new opportunity toward  things that you truly can feel powerfully about so when you say that yes you don't feel like you're regretting or you feel like you're missing out right, you're you're comfortable with every single decision
• dealing with not making the right decision
• building confidence in making decisions you may not have made before, that you may have put off because it was too hard ,or you didn't like saying no, so you're retraining yourself
• how important employees are to the success of just about every business
• https://sabrinarunbeck.com/energy
• www.kerrcapital.com.au

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@JennDonovan  is co-founder of www.spendwithus.com.au, an #onlinemarketplace and directory for #rural and #regional #smallbusinesses of Australia who have been impacted by #bushfire, #drought, and #coronavirus. @SpendWithUs supports #ruralbusinesses that find it hard to compete due to location, size, technology, and other adversities.

Jenn was a #propertylawyer for 17 years before turning to #smallbusiness and #socialmedia #marketing #coaching and #mentoring. 

She also has her own podcast @SmallBusinessMadeSimple. In our discussion Jenn talks about;

• the pro's and con's of having a few wines with her best friend and deciding to quit their corporate jobs and buying  a retail business without any retail experience, and 
• as a result finding her passion for marketing and social media
• growing a retail business in a regional area, and growing it during one of the worst droughts
• transforming and then selling the shop before deciding to help other small business owners grow their businesses and really make marketing a priority for them
• the spark for @spendwithus from spending a lot of time working with #ruralbusinesses, and touring around rural #NewSouthWales #Deniliquin #Hay #Leeton #Griffith and seeing everyone was really sad and not particularly looking forward to Christmas,
• #buyfromthebush
• #spendwithus starting as a #Facebookgroup  to help regional businesses sell to a different audience that was outside their towns ,  think #Amazon but for rural and regional Australia , that's got 315,000 people in it now.
• her hard won first first lessons in marketing - to listen to the customers
• why there is no such thing as mistake, just lessons to learn from
• being a ready fire aim person, who prefers to  just do it and perfect it as you go along because if we wait for the right time, it may never come,
• finding a business to buy by knocking on doors
• her aims;
  • start a marketplace out so people could actually put their products on a website with traffic coming
  • get small businesses online with a shopping cart even if they don't have a  website
• the type and size of customers on the platform
• using emotive language and not just telling me the features
• @ampaperarts
• building brand awareness
• why just opening the front door and expecting customers to flock in won't work offline or online
• getting started by dipping a toe in the water
• being blown away at the talent that rural Australia has
• having some very hairy lofty goals for @spendwithus to be a household name like @amazon by showcasing rural and regional Australia
• her best three tips for owners who are struggling with social media;

1. show up because people do business with people they know, like and trust. And if you are always just putting products and not showing this your actual face and your voice and your personality, then that is the number one thing that you can do better
2. as far as your marketing goes no matter what platform you're on or what piece of marketing, you're looking at, people have to get in front of that camera
3. networking and collaborations - she is a  huge advocate that your network is relative to your net worth. So, if you want to get more sales, get out there join your local chamber, your local tourism board, whatever it is and brand  yourself as part of your business.

• #madethegrampiansway
• understanding that the community depends on the viability of small businesses, and why we're better off supporting each other

www.kerrcapital.com.au

Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au