Out of Hours: The Podcast – Details, episodes & analysis

Today on the show we have Tommy Lewis (@TommyRunPT).

He's an ultra-athlete, coach and founder of That's Runnable, a brand new community for runners. I speak to Tommy at a really interesting time. Tommy has just quit his job to go full-time on this passion of inspiring others to run. But his journey has not been linear. He started his running side project three years ago, and he's been slowly building up his following from 250 followers to hundreds of thousands.

His story is an inspiring one, one built on passion, love and authenticity, and also one of false starts. Tommy quit his job prematurely when he decided to train as a personal trainer and moved to Bristol. But getting sick and not making enough money, he eventually admitted defeat and moved back to London to work at a startup. But not one for the corporate life, he applied lessons from his previous bold start and has built a plan and a savings pot so he can continue on his mission to get people outdoors and running for the benefit of their mental health and fitness.

In this episode, which is a little longer than normal, we talk about the anatomy of going viral, how he films his famous videos, what powers him to run ultramarathons, how to avoid running burnout, how he got over his fear of posting online, and his plans for that's runnable. This really is a must listen for anyone wanting to get more into running, or to build an Instagram or TikTok following, or just to be inspired by Tommy's attitude to life. I hope you enjoy!

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Today on the podcast we have Imme Ermgassen co-Founder of Botivo, the award winning aperitivo. Botivo is hard to describe, it’s labelled a Botanical Aperitivo. It’s a small batch product, made on a farm, and is a great alcohol-free. Botivo puts it plainly saying it will “blow your mind once you taste it”. The product was started by Imm’s co-founder Ben who ran a business creating new drinks concepts and ran a bar service at high end events. In Lockdown, when everything was closed, he had the chance to tinker on an idea he’d had for a while - a unique non-alcoholic aperitif. He eventually bottled it.

On a chance encounter, that we talk about in this podcast, Imme joined him a few months later to turn Botivo into what it is today. A brand builder by trade - having led major brands across multiple categories, she joined Botivo as co-founder - and helped bring it to market - from restaurants like the River Cafe to chains like Waitrose, to raise capital and hire a team. 

In this show, we talk about everything from how to run a business when you have a family, the secret to distribution and her killer playbook formula for perfect brand positioning - whatever you are building,. It’s a perfect episode for anyone who’s ever considered bottling one of their own creations, or wondered how to build a brand that stands out. I hope you enjoy the episode!

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Today on the podcast we have Matt Buechele - known on instagram as Matt Booshell. You may recognise Matt from his comedic, straight-to-camera one minute monologues - as he walks through the street of new york with his airpods.

He is a writer, comedian, and composer. He has always been interested in comedy, music and sketches - and today he is full time on his creative work - having written for the Tonight Show Starring Jimmy Fallon and having had his work featured on place like Netflix and Comedy Central. We talk about why fear is irrational, why putting his work online was so key for his success, and why he thinks all musicians want to be comedians and all comedians want to be musicians. 

I hope you enjoy!

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Today on the podcast we have Tim Brown, co-founder of Allbirds.  

Today Allbirds is a public company, with an IPO in 2021, and almost one thousand employees. But it didn’t start that way. In fact for many years, Allbirds was just an idea, a side project for Tim Brown - who was a professional footballer for the first part of his career, even playing in the world cup. Tim was bored of the branded shoes he had to wear as a footballer, and started to wonder if a better shoe could be made. For years, he experimented. Tim is a New Zealander, which is the home of merino wool, and he started experimenting with creating a new shoe material with his homegrown merino wool. After he had a prototype shoe, he launched a kickstarter - which proved the idea was popular with others.

 In 2016 - Tim officially co-founded Allbirds with his cofounder Joey Zwillinger - who helped shape the sustainability focus for the company. They are now a carbon neutral company, and were termed the ‘world’s most comfortable shoe’ by time magazine.

We talk about tall poppy syndrome, why he thinks a sense of humour matters in entrepreneurship, and why he thinks the 85% rule of effort is so important. I hope you enjoy. 

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If you enjoy this episode, consider buying me a coffee to show your support! ☕️

Today on the show we have Lauren Zander, life coach and author of the book “Maybe it’s You” - offering a step-by-step process that has transformed the lives of tens of thousands of her clients.

Following a realisation that she’d been living a life full of lies, she decided to “clean up her life” and tell the truth. The result was a lifelong successful career in life coaching and writing. She was in the first vanguard of life coaches, a newly emerging industry, and counts the well known life coach Mel Robbins as one of her early clients. She’s also the coach of Hugh Jackman, the actor in Wolverine and Greatest Showman, who has cited her practice as a “slap taken” - a dose of reality and motivation when preparing for the Greatest Showman.

We talk about why people are so afraid to commit fully to their projects, why lying makes our lives so unenjoyable, and why she doesn’t care that coaching isn’t an industry for everyone.

If you enjoy this episode, consider buying me a coffee to show your support! ☕️ Your support shows us it's worth continuing!

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If you enjoy this episode, consider buying me a coffee to show your support! ☕️ We currently make a loss on the show and your support means the world!

Today on the show we have Tim Urban. Tim’s TED talk - Inside the mind of a master procrastinator - is now the third most watched TED talk in the world - totalling over 65 million views. Tim is also one of the internet’s most thought provoking writers, he started his blog Wait But Why  - originally as an attempt to exercise his creative side, only to find it resonated with many many others.

Wait But Why’s longform articles have since attracted millions of views, and over 700,000 subscribers. He is famous for his long form essays on everything from The Fermi Paradox and intelligent aliens, to why we should spend more time with our parents. He's also about to release a new book called What's Our Problem?: A Self-Help Book for Societies.

Tim is a lesson in how you can build a career following your own weird and wonderful curiosity. We talk less about his interests and more about his process; how he started and grew Wait But Why, how he structures his writing process, how he manages his procrastination and why he thinks there is no objectively cool job. I hope you enjoy!

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Today on the show we have James Fox, the founder of Prison Yoga Project.

Yoga changed the course of James’ life, and in 2002, he started his own organisation - Prison Yoga Project - a programme to teach trauma informed yoga and bring yoga and mindfulness to prisons. 70% of prisoners return to the community there is a 76% re-arrest rate within the first 5 years. Prison Yoga Project supports incarcerated people with trauma-informed yoga and mindfulness. Their goal is to help reduce reoffending and providing a more humane experience for incarcerated people. James also has written a book about yoga and sent thousands of copies to prisoners who have requested them.

He began the programme in the US, in San Quentin, and has now brought the practice global - from the U.K., to Mexico to Australia.

In this episode, we talk about the male role complex, how trauma is stored in the body, and why everyone should support yoga in prison if they want a safer and more humane society.

If you’re interested in supporting Prison Yoga Project - they run a book program, which supplies a free book to any inmate who requests one. If you’re interested in a trauma-informed approach to yoga instruction, you can train with Prison Yoga Project. Just head to PrisonYoga.org.

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Today on the podcast we have Ella Mils, the founder of Deliciously Ella.

Ella started Deliciously Ella - a blog for plant based recipes - over ten years ago when she was still at university. Having been diagnosed with a chronic condition, and being in and out of hospital with drugs having no meaningful impact, she turned to the internet. 

Originally she started the blog as just a personal project - but she eventually released it to the public - gaining over 130 million hits within the next few years. Buoyed by this success, she launched an app, which went straight to #1 in the UK app store for food & drink , thanks to the growing online community she is so known for today. Her debut cook book became the best-selling debut cookbook of all time in the UK.   

Together with her husband Matt, she has grown the business even further - expanding into a deli which is now their flagship restaurant, as well as many new food products listed in places like Waitrose, Starbucks, Tesco and Sainsburys. 

We talk about why building moments of calm is so important, what people get wrong about plant based diet, her skin care routine, and why she doesn’t want to be famous. I hope you enjoy!

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We are BACK! From next week, we'll be posting weekly episodes with some of the most exciting people who have followed their curiosity and started things on the side - only for them to turn into something much bigger than they expected.

Subscribe to catch the first episode!

If you enjoy the show, consider buying me a coffee to show your support! ☕️ We currently make a loss on the show and your support means the world!

Hosted on Acast. See acast.com/privacy for more information.

If you enjoy this episode, consider buying me a coffee to show your support! ☕️ We currently make a loss on the show and your support means the world!

Today on the podcast we have Kevin Kelly - the founding editor of Wired Magazine. He co-founded Wired in 1993, and served as its Executive Editor for its first 7 years. He's also:

-Written a New York Times bestseller on technology and written books on the economy and on decentralization.

- Been the publisher and editor of Whole earth Catalogue - an American counterculture magazine.

- Founded the popular Cool Tools website in 2003, which has published a cool tool every day for past 18 years.

- Co-chair of the Long Now Foundation - which aims to provide a counterpoint to what it views as today's "faster/cheaper" mindset and to promote "slower/better" thinking.

Kevin Kelly also has another side project - spanning over the past 50 years - where he has travelled to 35 Asian countries photographing the disappearing cultural traditions - and recently he put his curated works in a book called ‘Vanishing Asia’.

Today we talk about everything from how and why he writes (and why he’s different from Neil Stephenson, the author of Snowcrash, who has to write every day). We also talk about why he’s interested in crypto and projects that don’t make sense, why he believes the centre of gravity of culture will move to Asia, why becoming too big as a company or too good at a skill holds you back, and why he wants to be a youtube star. I hope you enjoy!

Buy Vanishing Asia here or check out Kevin Kelly's site.

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