Explore every episode of the podcast Opening The Gates To More Listings

Another solo special, and this one comes from three very different rooms.

I went to see Chris Williamson of Modern Wisdom live at the Hammersmith Apollo, with James Smith warming up. I was at EAX 11 in London, put on by Iceberg Digital, with talks from Mark Burgess, James Peach and Chris Hunt, Rob Brady hosting, and two world class agency panels. And I watched Gary Vaynerchuk’s keynote online at the eXp conference in America, which I think is one of the most useful things any UK agent could watch right now.

A comedy and philosophy show, an industry conference and a marketing keynote. You’d think there’d be no overlap. There was loads.

In this episode:

• Why the vendor who leaves feeling clever is the one who instructs you, and the Disraeli lesson behind it
• The curse of competence, and why hitting target never feels like enough
• Outputs versus outcomes: new listings, viewings, offers and exchanges, and why nobody recommends an agent for updating the CRM
• Revenue per employee, and whether you’re hiring to grow or hiring to cope
• Why it’s never the fee, it’s the presentation
• “It’s not marketing to consumers, it’s mattering to people”
• Gary Vee’s barbell theory, and how to use digital to go analogue
• Becoming the mayor of your town
• Chris Hunt’s mental game toolkit for agents
• Why the answer to all of it is: do it anyway

If one line from this episode gets you, tell me which one and what you’re going to do with it in the next seven days.

On the 26th of October 2025, I pressed publish on the first edition of the Opening the Gates journal, not even sure anybody would read it. Fifty two Mondays later it has just turned one, and I haven’t missed a single week.

To mark the anniversary, I sat down and read every edition back, from the very first to the most recent. What surprised me was how often the same few ideas kept coming back. Seneca in December, Alex Hormozi in September, Tom Panos over lunch in June, an Olympic rowing crew and a snooker player. Different people, different weeks, all telling me the same handful of things.

So in this solo special, I’ve pulled out the seven biggest lessons from a year of writing to the estate agency community, where each one came from, and what I think it actually means for you, your branch and your diary.

In this episode:

• How the journal sat empty for three months, and the late nights in Marrakesh, a hotel room and after a stag do in Mallorca that kept the streak going
• Lesson one: stop waiting for perfect information, plus Alex Hormozi’s two decision hack
• Lesson two: execution beats education, the forgetting curve, and how Dean Coleman won a £1 million instruction within minutes of a chat
• Lesson three: consistency and the boring middle, and what Ben Hunt-Davis and the British rowing eight can teach agents
• Lesson four: making your own luck, from James Clear’s dartboard to Dr James Austin’s four types of luck
• Lesson five: why the market is never the excuse, from the credit crunch through to permacrisis
• Lesson six: your fees, your worth and the people you surround yourself with
• Lesson seven: confidence, and looking after your head
• Some of my favourite things that made me laugh this year, including Mark from Perfect Property, South Park and a half eaten fry up on Rightmove
• Why a quote often credited to Bill Gates (no relation, sadly) ties it all together

If one of the lessons makes you shift in your seat a bit, write down one thing you’re going to do about it and do it in the next seven days.

The journal lands every Monday and it’s completely free. Subscribe at simongates.substack.com, or find everything else I do at linktr.ee/Gatesy91.

The Autumn Budget, what it means for the property market, and what to do about it this week.

On Wednesday I was on back to back calls while the Chancellor was on his feet. Then I got a train down to London for The Spectator’s post Budget briefing at the Emmanuel Centre, chaired by Michael Gove, with James Kendall. I got home at midnight and was back at my desk at 6am the next morning reading through the lot.

That meant the Budget documents, the OBR’s 200-page forecast, the Lloyds Market Insights call, and the reactions from Rightmove, Zoopla, Savills, Knight Frank, Moneyfacts, the brokers and plenty of agents. This episode is the bits that actually matter for our industry, explained the way your clients will want to hear them.

I cover what was announced and, just as importantly, what wasn’t. Stamp duty is unchanged, and the big tax reliefs that protect homeowners all survived.

Then the bit that barely made the news. How the gilt markets reacted, how gilts feed into swap rates and fixed rate mortgages, why “boring” was the best result your buyers could have hoped for, and why that still doesn’t mean cheaper mortgages are coming.

Your First Home, the new 2.5% deposit scheme for first time buyers. How it works, the small print, and why Rightmove found most new builds in some areas wouldn’t qualify.

What it means for sellers, including the mansion tax bands, and why your lettings book could be your best source of sales instructions after landlords took their second tax rise in twelve months.

What it means for tenants and rents, what the government’s own forecaster expects for prices, sales and new homes over the next five years, and what happened to the market around the last four Budgets.

Plus what the Spectator panel and Lloyds’ economists think could happen next, from rate rises to election talk, and why every time you hear it, you should think gilts, swaps, mortgages.

And finally, the six things I want you to do this week. Starting Monday.

Your clients don’t need you to have an opinion on the Chancellor. They need you to explain what it means for their move, calmly and accurately, before anyone else does.

If you have any questions at all, or want a copy of my written Budget article to share with your own clients, send me a message and I’ll happily share it with you.

Today's guest is the Founder and Creative Director of Leaders.inc, Founder of Estate Agency Events and Chairman of Agents Giving.

Before this though, he started as a 17-year-old trainee at Samuel Rains and Son before he could even drive and then built a 30-branch agency, ran a property marketing agency, has been personally coached by Stephen Covey.

He is an international business speaker and coach and advises CEOs and board members - helping them to design and implement strategies to achieve profitable growth and maximise business value.

He also develops learning programmes tailored for the wider business, delivering memorable and motivational workshops that drive performance improvement.

He has spoken at 400+ events in the UK, Ireland, USA, Australia, Indonesia, UAE, Spain, Latvia, Lithuania, Portugal and Estonia, and his speaking awards include UK New Speaker of the Year in 2003, Outstanding Speaker in 2010, Lifetime Speaker Award in 2012 and Businessperson of the Year.

Prior to becoming a speaker, he ran an award-winning marketing agency and he worked with businesses large and small including First Choice Holidays, David Lloyd Leisure, Moneypenny, Barratt Homes and Halifax.

Lastly, he is author of the best-selling book, 'HEMP - the Highly Effective Marketing Plan', which has been translated into 11 languages.

We get into:

• Where his ideas come from, why being observant is “a curse”, and the 6,000-book library with an “important shelf” he goes back to when he’s stuck
• The one book he insists future leaders read before he’ll recommend anything else
• Why he thinks there’s an absence of leadership right now, and why culture and leadership are the only differentiators left when everything else can be copied overnight
• Opening seven days a week before anyone else and averaging 2.75% across 30 branches
• The day Roger Federer rented his house for Wimbledon, and what it taught him about reviewing your own performance
• Why Paul McCartney rehearsed his ad-libs, and what that means for your next valuation
• Recording your market appraisals, debriefing with a buddy straight afterwards, and how I’ve seen agents use AI to turn that into a coach in their pocket
• Bringing the fee up first, and how it sent one agent’s conversion rate through the roof
• Why tougher markets are the best time to make changes

If you’re not on his Monday newsletter, sign up and EA Masters is on 3rd November, with some of the best agents in the world on the bill.

Enjoyed the episode?

Please like, review, subscribe, follow and share with an agent who needs to hear it.

All my links: https://linktr.ee/Gatesy91

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part nine of the Voice of The Agent 2026 (Mental Health & Discrimination), covering topics such as The Boys Club, Women In Estate Agency, the emotional demand of estate agency, gender imbalance, discrimination from colleagues and clients, plus many more very important points.

If you've not already read part nine of the report, please do contact me for a copy of it and I will happily share it with you.

Today's guest is Estate Agency Mentor at The Estate Agent Consultancy, a regional champion for Women In Estate Agency in Scotland, a speaker, author of Change Starts With Choice and creator of the CHOICES Framework.

She works with capable women who look successful on the outside but feel stuck on the inside. They're overthinking, second-guessing and waiting to feel confident before they move.

As a Choice Coach, she helps women leaders, founders and women in business cut through the noise, trust themselves again and make the one honest choice that changes everything.

Her work is built on the CHOICES Framework, which she created to turn intuition into implementation and courage into real, lasting change.

Her background in property runs deep, through her experience with Keller Williams that has seen her coach hundreds of agents, and she now mentors estate agents through The Estate Agent Consultancy.

We get into:

• Why knowledge isn’t power, and why acting on it is
• “Change starts with choice”: if you’re not changing, you’ve chosen not to
• Why your brain would rather keep you in a rubbish situation you know than a better one you don’t
• The elastic band: finding the sweet spot between comfort and burnout
• Sun loungers, training course seats, and how quickly comfort zones form
• The forgetting curve and why you should act on what you learn straight away
• Habit stacking, marginal gains and the one small change that could transform your business
• Building a business as a single mum of four, when the “why” was simply paying the rent
• Why lead generation should be the first appointment in your diary, every day
• Ghost valuation slots, and what to do on a Monday when they’re empty
• Follow-up: how much is too much?
• Hunting versus farming, and Ryan Serhant’s find, keep, do
• Making time, not finding it, and why everything has expanded apart from time
• Her role championing women in estate agency in Scotland

If you enjoyed this one, please like, review, subscribe and share it with an agent who keeps going back to the same sun lounger.

Today's guest is the CEO of Pathways Global, a bestselling author and speaker.

Over the last 20+ years, he has helped 500,000+ Business Owners and Leaders across the world generate over £3.6 billion in additional revenue and profits.

He is back for his third appearance on the show (after episodes 107 and 133), and this one lands on a very special date for him.

Today, Friday 16th October, is exactly ten years since the original Built to Grow was released, and it’s the day Built to Grow Rewired comes out.

Ten years on, having worked with businesses in 57 countries, and the world those businesses operate in looks nothing like it did in 2016.

Brexit, COVID, AI, the rise of self-employed agents, and a word we are both big fans of, which is “permacrisis”.

So how many agents are still running a 2016 playbook in 2026?

We get into:

• Why AMR (acquire, maximise, retain) is more relevant now than ever, and why most agents have an “addiction to acquisition”
• The three pillars of a resilient independent agency: sales, lettings and financial services
• The “Who First” strategy, and why you don’t need to be the expert in everything
• Building a business that scales beyond you, rather than a job where you work for yourself
• The machine in the factory story, and why you get paid for what you’ve done, not just what you do
• Why “the investment is…” changes the fee conversation
• Human-led, technology-enabled: where your people add the most value and where AI should do the heavy lifting
• Being busy versus being productive, and the discipline of action
• Measures that matter, and why most businesses are “KPI overloaded but insight poor”
• Racing in the wet: why tough markets show you who the world-class agents really are
• Switcher strategy, with Rightmove reporting 29% of properties selling with a second, third or later agent
• Chapter Zero: rewire yourself before you rewire your business
• Balcony time, and whether you’re dancing to your own music or someone else’s

Businesses don’t grow on their own. Leaders grow businesses.

Built to Grow Rewired is out now on Amazon, Waterstones and all good bookshops.

Follow the link below to get your copy:

https://roystonguest.mykajabi.com/startyourrewire

If you enjoyed this one, please like, review, subscribe, follow and share it with an agent who needs to get off the dance floor.

All the show links: https://linktr.ee/Gatesy91

Today's returning guest is back three years after her first appearance on episode 72, and a lot has changed since then.

She’s gone from MD to CEO of Nested, become a mum to baby Archer, and watched the self-employed model take off across the UK.

We get into Nested’s journey from bridging loans to a fully self-employed model, why February 2023 (post mini-budget, rates spiking) was actually a good time to launch outside London, and why there’s never a perfect time to start.

She is refreshingly honest about who self-employment isn’t for, why Nested turns agents away every single week, and the red flag she hears when someone’s first question is “how are you going to get me leads?”

We also cover:

• Burning the boats, and why “I’ll give it six months” doesn’t work
• How Nested’s territory system stops agents piggybacking off each other’s success
• Faces on boards: why she changed her mind, and why around 80-85% of Nested agents now use them
• Collaboration between self-employed agents, even across different brands
• Why traditional high street agencies need to buckle up as top talent leaves
• AI: friend or foe? Lazy AI-written emails, losing your own tone of voice, and how I use Wispr Flow to keep mine
• Going back to work as a CEO after maternity leave, letting go, and surrounding yourself with cheerleaders

Plus some impossible decisions to finish, including whether she would rather be well paid in a job she hates or badly paid in a job she loves.

Make sure to check this episode out and hear from one of the most senior people steering the ship at one of the biggest self-employed brands in the UK.

I booked two tickets to see Will Guidara and Rory Sutherland in conversation in London as a thank you to Toby Martin.

No agenda, nothing expected back. Before we'd even sat down, Toby handed me a book I didn't know existed, Unreasonable Hospitality: The Field Guide. That set the tone for the whole night.

Will Guidara took Eleven Madison Park from a two star brasserie to the number one restaurant in the world. Rory Sutherland is one of the sharpest minds in advertising and behavioural science.

In this solo special, I take you inside their conversation and show you how almost everything they said applies to your estate agency.

In this episode:

• Why the opposite of a good idea should also be a good idea, and why "reasonable" agents get forgotten
• The famous two dollar hot dog, and what it teaches us about listening to sellers and buyers
• Reverse benchmarking: how to find what other agents in your town are getting wrong and become famous for it
• The Popsicle Hotline, Buc-ee's toilets and what your agency should be known for
• Why valuations are won and lost before you arrive and after you leave
• Charging what you're worth, and why the second cheapest agent is in the most dangerous place
• Technology as a choice: automate the predictable, humanise the exceptional
• Hiring slowly, looking after your team and finding their superpowers
• Why 99% of your competitors will never copy you

And stay to the end for the moment that summed up the whole evening: a gentleman in the audience who never got his champagne, and what Will did about it.

On Wednesday 23rd September I spent a full day in Manchester at a coaching day with Professor Damian Hughes, co host of the High Performance podcast.

There was no PowerPoint and no agenda. Just a flip chart and around twenty five leaders from schools, charities, the NHS, insurance, fintech, hospitality and more. Every one of them had turned up with the same problem as you: their people.

In this solo special I break down everything I learned and what it means for estate agency, including:

• Why "high performance" and "culture" mean something different to everyone in your office, and how to fix that
• The research on choice, and why giving your team a little control changes how they feel about the whole job
• The job application exercise that gets your team to set their own standards, and why English cricket could do with it
• Single loop and double loop thinking, and why cutting your fee is not the answer to losing a listing
• The five culture blueprints from Stanford's research on start ups, what football teaches us about each one, and which one your agency is running
• "Success leaves clues": the simplest way to build a winning culture in your agency next week
• Psychological safety, and why the best teams report more mistakes
• Radiators, drains and why it is better to have a hole in the business than the wrong person in it
• Why doctors interrupt patients after 18 seconds, and how long you let a vendor talk
• Bottom line up front, and the story spine you can use for every sale agreed
• What Damian did after the day that epitomises high performance, and why it should change how you follow up every valuation

Plus, with AI on everyone's mind, why the most important question is not what will change in estate agency but what will stay the same.

Transactions do not compound. Relationships do.

If you have not heard my conversation with Damian on episode 100, go back and listen to that too.

Today's returning guest specialises in training, consultancy and keynote speaking for independent estate and letting agents across the UK.

A failed rock star, retired stand-up. and former English teacher, now a marketer, trainer, speaker and troublemaker, who helps agencies win more instructions by standing out rather than blending in - through smarter marketing, video and content that sounds like a human (not every other estate agent), practical AI training for busy teams, and a bit of personality along the way.

Alongside the above, he also:
▸ Works under the banner of The Estate Agent Consultancy
▸ Speaks at industry conferences and agency away days on AI, video and marketing
▸ Co-founded PropX - an industry event that raised £40k for charity
▸ Am an ambassador of the Propertymark Trust

In this special episode we review his key takeaways and learnings from his recent 24 hour webinar, which was part conference, part telethon, and part fever dream.

He ran 24 hours straight for charity and the recordings are yours in exchange for a donation that will go a long way for Breast Cancer Now and Andy's Man Club.

You can expect us to discuss men's mental health, taking action, motivation, lessons on purpose, marketing insights and so much more in this value packed episode.

Today's guest is an Estate & Letting Agency Sales Conversion Coach, helping agents turn leads into clients, backed by almost 20 years of front-line and leadership experience.

He is also a funnel & conversion expert, speaker & trainer.

He started in estate agency in 2007, just before the housing market crash, which meant he learned how to hustle, spot opportunities, and make deals happen in the toughest possible conditions.

At 21, he co-founded his first agency in Bedfordshire and, from a standing start, grew it into a Top 3 market share branch in just 12 months. At 24, he acquired a struggling agency in a neighbouring town, implemented his systems, and turned it profitable within months.

After 8 years of running multi-branch sales operations, he moved to the Midlands to join Concentric Sales & Lettings, where he shifted his focus to lettings and became an ARLA Propertymark-qualified member.

Today, alongside his role as Director at Concentric, he coaches agents across the UK with Agent Rainmaker and Agency Titans.

In this episode we discuss having the right foundations, time blocking, discipline and focus, learning from a crisis, trust and communication, data, acquisitions, market positioning, funnels, nurture systems, content, delegation, leadership, AI and so much more.

As you can tell, we packed a lot into this fantastic conversation and it is definitely not one you want to miss!

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part eight of the Voice of The Agent 2026 (The Property Transaction: One Journey, Many Professions), covering topics such as escalating transaction timelines and economic costs, upfront legal readiness, fee structures, speed to market vs speed to sell, agent toolkits, coordination over pure tech addition, parasocial rapport, consumer experience, and inter-professional alignment.

If you've not already read part eight of the report, please do contact me for a copy of it and I will happily share it with you.

Today's guest is Director of Marketing at Lomond and before joining Lomond, he has also worked for Curchods and Seymours.

He heads up the central marketing and creative team for Lomond, the group behind brands including KFH, Charters, Miles & Barr, John Shepherd, Julian Wadden, DJ Alexander, Chase Evans, Clyde, HomeShore and Prospect. That means close to 3,000 people, around 200 branches and 75,000 properties under management.

He is a seasoned marketing professional with a passion for brand development and storytelling, with an ever evolving career in marketing, covering strategy, comms, digital, graphic design, specialising in the property industry.

Career highlights include:
🏅 Award Winner Estate Agency Marketing South East Region, UK at 2021/2022 International Property Awards.
🏅 Award Winner of Best Estate Agency Marketing in the whole of the UK at the 2020/21 International Property Awards.
🏅 Award Winner Best Estate Agency Website, UK at the 2020/21 International Property Awards.
🏅 Award Winner Estate Agency Marketing, UK South East 2021/22 International Property Awards.
🏅 Award Winner of 'Best Marketing & Presentation' award at Surrey Property Awards 2015.

In this episode we discuss marketing attribution, direct mail, AI, PR, social media platforms and plenty more really useful content for estate agents looking to improve their marketing.

Make sure to check out this conversation with the man charged with looking after the central marketing of one of the largest and fastest-growing companies within the estate agency sector.

4 days at Tony Robbins' Unleash the Power Within in Cologne, and what it all means for estate agents.

I flew to Cologne to sit in a room with thousands of people and be a beginner again for 4 days.

No stage. No notes to deliver. Nobody asking me what the market is doing. Just a seat, a pen and Tony Robbins' Unleash the Power Within at the LANXESS arena, running from early morning until late into the night.

I came home with a notebook I can barely read and a head full of ideas. This episode is what actually stuck, in roughly the order it landed, along with what I think every line means for agency owners, valuers, negotiators and lettings teams.

I cover why state comes before strategy, and what that means on your fifth viewing of a Saturday. The Harvard coffee study, and the question of what you are holding before a valuation and what you are handing a vendor before they judge you.

Why almost nothing in an estate agency is a skills problem, and how turning your shoulds into musts rearranges the diary on its own.

Then the numbers. The Steph Curry practice ratio that should make all of us uncomfortable. The podcast statistics that hurt, because I host one. And the finding that only 7% of communication is the words you say, 38% is your voice and 55% is your physiology, which means the script you have been polishing is a fraction of the job.

There is the snake phobia story that I think is the single most useful thing an agent can take into a listing appointment, especially alongside the Rightmove figure that 29% of properties currently selling are selling with the second agent.

The six human needs, and the three completely different vendors they create on the same street.

Why trust is not won with one brilliant appointment, but by ringing on Friday, like you said you would, 6 weeks running.

And loss, less and never, which you will hear word for word in your own office the next time you have a slow month.

Almost none of it is about property.

All of it applies to property.

I hope you enjoy this special episode. If you have any questions at all or would like my summary and presentation of "Unleash the Power Within," send me a message, and I'll happily share it with you.

Today's guest is the Managing Director of Fine & Country and has been since 2020.Fine & Country is an established network of estate agents specialising in the marketing & sale of prime residential properties with a market presence in over 300 locations worldwide.

She brings expertise in real estate, sales, marketing, business strategy, and stakeholder relations to lead the organisation’s growth and innovation, positioning Fine & Country as a trusted name in the property sector, having been recognised as the most recommended estate agency in the UK for the second year running.

Her diverse property career has included estate agency, running industry leading training, coaching & events, as well as launching her own start up business. At Property Academy, for 4.5 years, she worked with forward thinking business owners across the country to help them grow their businesses, overcome challenges & innovate. At Estate Agency Event’s they awarded top performing businesses with prestigious awards in association with The Sunday Times & The Times following the industry’s largest conferences, EA & Lettings LIVE, where hundreds of agents up and down the country attended to get the latest information, insight, ideas & inspiration.

She also experienced working at the world’s largest real estate agency, Keller Williams.

An experienced & regular speaker, panel host, awards presenter and compere at events, she has shared the stage with speakers such as Sir Clive Woodward, Michelle Mone and James Caan and has spoken at many industry events including EA Masters, The Negotiator Conference, EA LIVE, Lettings LIVE and TM Group conference.In this episode we discuss estate agency being a people business, professionalising the industry, brand awareness, the premium market, PR and partnerships, plus so much more.

You definitely don't want to miss this conversation with the leader of one of the most recognised brands at the higher end of the market across the UK.

Today's guest is the Chief Education Officer of Lee Woodward Training Systems and has over 30 years of experience in the real estate market.

Making his mark early when he embarked on his real estate career in 1992, he catapulted to the top 2% of sales agents in the country within his first year and broke multiple sales records in compressed time.

He is now a designer, producer, editor and presenter of multimedia education for progressive real estate agents, leaders and businesses and also author of The Complete Salesperson Course and multiple books.

Described as an innovator and disruptor, his dynamic, world-class business systems, educational courses, and leadership solutions have enabled thousands of real estate professionals and leaders to excel in their chosen careers and countless businesses to thrive in all conditions.

Renowned for bringing a fresh perspective to the challenges faced by real estate professionals, his gift is to take a problem, visualise the solution, drill down to the detail and create a system or method that transforms the challenge into an actionable opportunity.

In this episode we discuss the power of language, the importance of using the right technique, marketing, prospecting, and charging the right fees.

Make sure to give this conversation a listen and learn from one of the very best real estate trainers on the planet!

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part seven of the Voice of The Agent 2026 (Politics & Housing), covering topics such as market confidence, growth expectations, economic insight, the political landscape and the future outlook.

If you've not already read part seven of the report, please do contact me for a copy of it and I will happily share it with you.

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part six of the Voice of The Agent 2026 (Mid-year review), covering topics such as market imbalance, competition, tech and AI adoption, regulation and talent retention.

If you've not already read part six of the report, please do contact me for a copy of it and I will happily share it with you.

Today's guest is the Co-Founder of Minors & Brady Estate Agents.

He is also founder of 360 Growth Coach LTD, Co-Owner of Norfolk Mortgages, non-executive director and property investor.

He's an experienced business leader, having set up his own estate agency back in 2014 at just 22, without an investor and co-grown Minors & Brady to Norfolk’s most chosen agent, selling over £5 Billion worth of property.

As mentoring is such a passion of his, he launched 360 Growth Coach, helping business owners overcome their challenges, attract new customers, build their roadmap and help them grow their business.

In this episode we discuss business growth, acquisition, leadership, Minors & Brady in numbers, mindset, personal growth, people, culture and focus.

He is one of the most impressive operators I've had on the podcast so I had to get him back on again to discuss some more of the secrets behind his success.

Make sure to check out this episode to hear from someone who is absolutely flying and I promise that you'll learn loads of things you can action immediately, both professionally and personally.

Today's guest is changing the perception of estate agents as a property consultant in business with Keller Williams, having started his business in early 2021.

In this episode we discuss personal branding, social media, video, marketing, pricing strategy, market dynamics, business strategy, proptech and innovation.

Make sure to check out this conversation and hear from someone who definitely chooses personality over formality and how you can do the same for your estate agency.

Four Years, 313 Conversations, and the Lessons That Actually Matter

This week marks four years of Opening the Gates To More Listings, and to celebrate, I'm doing something a bit different. No guest this time, just me, looking back at everything this podcast has taught me and, hopefully, taught you too.

I've pulled together the threads that keep showing up conversation after conversation. Why boring, consistent work beats every shiny new tactic. Why fee conversations are almost always a value problem in disguise. Why the database sat in your CRM right now is probably your biggest untapped opportunity. And why being known matters more than being brilliant.

I'll also share some of the moments that stopped me in my tracks, the guests who opened up about things far bigger than business, and a bit of my own journey too, from recording nervously in the garden to where we are now.

It's part reflection, part reminder, and part thank you to everyone who's listened, shared, and stuck with the show since day one. Here's to the next four years and 300 episodes.

Today's guest is a Real Estate Influencer, Trainer, Coach, Auctioneer , Author and, Public Speaker.

He is the founder of the Real Estate Gym, Australasia’s #1 real estate coach and trainer, plus he is the Co-Host of Million Dollar Agent with John McGrath and Troy Malcolm.

He opened his own real estate office at 22 years of age and has been immersed in the industry for over 30 years.

With a Masters degree in Management and Coaching Psychology, he teaches agents how to attract business and not just chase it.

His weekly coaching videos are watched by over 20,000 agents and his social media channels attract millions of views every single month.

In this episode we discuss market dynamics, agent mindset, interest rates, reputation, ethics, agent myths, practical use of AI, social media authenticity, relationships, data-driven planning, collaboration, gratitude, perspective and life choices.

Make sure to give this episode a listen and hear from arguably the very best real estate planner on the planet and I promise you that you'll come away inspired both personally and professionally.

Today's guest is the CEO at The Guild of Property Professionals and leads one of the UK’s largest networks of independent estate agents, delivering innovation, collaboration, and exceptional standards across the property industry.

He lead The Guild to victory at The ESTAS Awards for four consecutive years as the Best Agency Network.

Passionate about giving back, he proudly serves on the Board of Agents Giving, the property industry’s leading charity, and also previously say on the Women in Estate Agency board, championing diversity and empowerment within the profession.

He has over almost 40 years of experience under his belt, and in recognition of his thought leadership and influence, he was honoured as Spokesperson of the Year at the prestigious Property Reporter Awards 2023, solidifying his reputation as a trusted voice in the property sector.

In this episode, we discussed topics, such as the power of networks, trust and reputation, sales and marketing strategies, the future of estate agency and AI, the market outlook and political environment.

What he doesn't know about estate agency isn't worth knowing and you'll know what I mean when you check the episode out.

He dropped some absolute gold and this is essential listening for any estate agent who wants to learn from one of the very best in the business.

Today's guest is the Founder and Managing Director of North Wall Property.

In this episode we discuss his business philosophy, brand positioning, evolution, operations discipline, performance outcomes, flexible fee model, tech-stack, data-driven decisions, professionalism, networks, partner agent models and mindset.

His business has some of the best performance metrics across the UK when it comes to chances of selling, time to find a buyer and price achieved, so you definitely want to check this episode out.

Today's guest is the owner of Beacons Real Estate eXp and is a multi award winning estate agent, including winner of eXp UK Best Newcomer and 2 X Capper.

He is also the Founder of Real Agency & Real Agent.

Having launched his own business in partnership with eXp UK in September 2023 after a dozen years as an estate agent, he has gone on to be one of the most well regarded and recognised estate agents in the UK.

He's sold homes throughout Monmouthshire, The Forest of Dean, Powys, Gloucestershire and Herefordshire and has helped hundreds of families and individuals achieve amazing prices for their property.

In this episode we discuss topics such as his journey and mindset, overcoming imposter syndrome, pricing strategies, communication mastery, authentic media, community and mentorship,.

If you want to find out more about how to succeed as a self-employed estate agent, you definitely want to check this episode out as you'll be hearing from one of the very best out there in this sector right now.

Today's guest is the Group Managing Director at Rayner Personnel and Co-Host of The Two Russells Podcast.

He has worked across estate agency, mortgages, and recruitment, serving the sector for almost 40 years.

Previously, Managing Director of Spicerhaart, one of the largest estate agency businesses in the country, he has a wealth of experience across various sectors of the property industry.

In this episode we discuss topics such as the principles of successful estate agency, industry evolution, recruitment, business models, and strategies for business growth.

Make sure to give this a listen and hear directly from one of the most experienced and senior figures across the estate agency industry as he shared plenty of his learnings from over the years that you can action in your own business straight away.

In more than 300 episodes of Open The Gates To More Listings, I've spent most of my time interviewing the best minds in real estate. This episode is different.

For the first time, I'm going solo.

Over the past two weeks, I've attended sieveral major industry events, including a private mastermind with Tom Panos, the Real Estate Agency Summit in Ireland, Propertymark One, the eXp Conference, the Estate Agent Success Summit, and Keller Williams. Different stages. Different speakers. Different audiences. Yet the same truths kept appearing.

In this episode, I break down the biggest lessons I heard from some of the highest-performing agents, leaders, and business owners in the industry: why estate agencies must think like media companies, why trust is becoming the most valuable currency in business, why process beats price, why prospecting remains the oxygen of every agency, why mindset is the foundation beneath success, and how AI should enhance human connection rather than replace it.

This isn't a motivational recap. It's a practical playbook packed with ideas you can implement immediately.

I also share insights from my conversations with Tom Panos, personal reflections on adversity, and why moving towards friction—not away from it—may be the biggest competitive advantage available right now.

I'd love to hear your thoughts. Which lesson resonated most? What are you seeing in your own market? Connect with me on social media or leave a review and let me know.

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part five of the Voice of The Agent 2026, covering topics such as regulation, qualification, trust, earnings, consumer awareness, marketing strategies, social proof, communication and AI.

If you've not already read part five of the report, please do contact me for a copy of it and I will happily share it with you.

Today's returning guest is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part four of the Voice of The Agent 2026, covering topics such as gender and diversity imbalance, mental health crisis, uncompetitive wages, job satisfaction and leadership responsibility

If you've not already read part four of the report, please do contact me for a copy of it and I will happily share it with you.

Today's guest is the Owner and Creative Lead at London Property Staging.

An interiors-obsessed property geek, she has bought, sold, developed and let properties in London and Australia and studied at the British Academy of Interior Design.

Property staging is commonplace in North America and Australia, but it’s a much newer concept in the UK. This has been helped by the wave of reality TV shows such as Selling Sunsets, and she's excited to be a part of the growth here, in the UK.

She's leveraging her 20+ year marketing and client services career to bring a professional, effective and client-focused staging solution to estate agents, property developers and investors in the London area.

WHY YOU SHOULD STAGE PROPERTY?

Very simply, to sell quickly and at the highest price possible.

• Staged properties can sell up to 8-10% more than the competition and spend 50% less time on the market.
• Average time on market: 99 days non-staged properties, 45 days staged properties
• The first price decrease is always greater than the cost of home staging.
• People spend, on average, 7 seconds viewing a property online.
• Homebuyers invest more time in exploring staged homes, recognising the value they bring over their non-staged counterparts.

Sources: Home Staging Association report 2023 and Rightmove.

In this episode we discuss how home staging is still an underutilised industry in the UK, the data behind the importance of home staging, the psychology and behaviour of buyers, business generation and personal development.

Make sure to check out this conversation as it will highlight how home staging can help you win more business at better fees and sell more houses at a higher price and in a quicker time.

Today's guest is the CEO and Founder of Nexpad, which was founded in February 2026.

He previously worked for the Connells Group since 2000 and was the Managing Director of Mortgage Services.

In this episode we discuss mindset, modern networking, partnerships, referrals, leadership, culture, accountability, leaving the corporate world, data value, customer economics, social media, market conditions and interest rates.

Make sure to give this episode a listen and hear from someone who has held one of the most senior positions in the mortgage world of estate agency as you will learn plenty about the importance of data and the lifetime value of a customer.

Today's guest is Company Director at Harris + Wood.

He started his estate agency career in 2009 as a trainee negotiator with Spicerhaart before moving across to Sequence and eventually launching his own business in 2017.

In this episode we discuss the entrepreneurial mindset, the importance of the right people and partnerships, mentors and coaches, business structure, strategy, expansion, culture, marketing, customer experience, technology and AI.

You do not want to miss this episode with an exceptional estate agent and business owner who is growing a very reputable estate agency business and shares plenty of secrets behind his success.

Today's guest is the Operations Director at Moss Properties and Fine & Country York.

She started as an estate agent back in 2012 and has worked her way up the ranks ever since.

In this episode we discuss the pandemic era, proptech adoption, work ethic and career progression, communication, culture, loyalty, market cycles, activity discipline, personal brand, content strategy, education, data, reviews, execution, different market segments and AI.

Definitely check out this conversation with someone who is heading up a team that is one of the most positively reviewed agents across the UK on Google and you can learn from them on how this has been achieved.

In episode four of Open the Gates to More Listings meets The Complete Agent, the focus shifts to the full lifecycle of getting a property sold, and why top-performing agents are achieving around 80% completion rates versus a UK average closer to 55%.

The conversation makes one thing clear from the outset. Selling homes is not luck. It is a structured, repeatable process built on pricing strategy, marketing quality, buyer management, and strong sales progression.

It starts in the living room. Rather than “valuing” a home, the approach is to educate the seller using data. Price per square foot, market cycles, supply and demand, and affordability all remove emotion and opinion. This reframes the conversation from “what do you think it’s worth?” to “what will the market pay?”

From there, everything flows into strategy. Properties are not rushed onto portals. Instead, a pre-launch phase is used to test pricing, gather real buyer feedback, and build early demand. This avoids wasting the crucial first few weeks online and reduces the need for reactive price reductions later.

Marketing is treated as a key differentiator. Not just listing a property, but positioning it properly through presentation, storytelling, and targeted exposure. Done well, this creates demand. Done poorly, it forces reliance on price drops.

The episode also highlights that communication is what keeps deals alive. Sellers are kept informed, expectations are managed early, and pricing conversations are framed as market-led decisions rather than agent error. This is a major factor in maintaining client trust and reducing fall-throughs.

Negotiation is another defining point. Strong agents control the process, set expectations with buyers, and actively work offers rather than simply passing them on. The difference between an order taker and a negotiator often comes down to tens of thousands of pounds.

Finally, the importance of sales progression is emphasised. Getting a property “under offer” is only half the job. Managing chains, working with solicitors, spotting risks early, and maintaining momentum is what ultimately turns agreements into completions.

The core takeaway is simple.

High completion rates are not about working harder, but working smarter across every stage of the journey. From pricing and positioning through to negotiation and progression, consistency in process is what delivers consistent results.

Today's 300th episode special sees me joined by my very good friend, Matt Baldock, who kindly agreed to interview me on my journey to 300 episodes.

We discuss the podcast origins, power of consistency, building a personal brand, strategic insights for estate agency success, episode reflections, memorable guests, key learnings and much much more.

Thank you so much to all of you who listen to the podcast and to everyone who has appeared as a guest over the 300 episodes, you have no idea how much it means to me.

Bring on the next 300 episodes!

Today's guest is the CEO of The Experts group, Director of Fine & Country Midlands and Franchise Owner of the Mortgage Advice Bureau.

He works with aspiring entrepreneurs who are ready to start their own business - offering straight-talking guidance, practical tools, and real mentorship to help them build something of their own.

With over 30 years experience in estate agency, he provides the opportunity for people to start and grow their own estate agency business (sales, lettings and auctions) and has helped 100's of people double their income, work more flexible hours to suit their lifestyle and provide clients with a better service and achieve better results.

In this episode we discuss the upcoming Estate Agent Success Summit on 18th June and topics such as being the best known agent, the importance of attention, becoming a key person of influence and why you need to practice more than you play.

The Estate Agent Success Summit is going to be a one-day, high-impact event designed to help estate & letting agents shift from chasing business to attracting it - through positioning, authority, and smarter marketing.

I will be taking to the stage to discuss 10 ways to attract sellers to your agency in 2026.

You will also get to hear from the likes of Chris Watkin, Toby Martin, Sally Lawson, Tyler Newman and the world class real estate trainer, Tom Panos.

Having attended and spoken at the previous two events, I know how amazing they are from my own experience, so if you're interested in securing a ticket and want access to my discount code, please send me a DM.

In part three of Open the Gates To More Listings meets The Complete Agent, Simon Gates, James Kendall, Dave Warburton and Ian Storey unpack the journey from low-fee, high-volume estate agency to consistently commanding 2% plus fees, five-figure commissions and upfront payments.

The episode explores the mindset shift required to move away from “cheap and cheerful” agency towards a premium, value-led model. The discussion highlights that higher fees are not just about confidence, but about building a brand, service, and client experience that justifies them.

Key themes include the importance of learning from better operators, surrounding yourself with higher-performing agents, improving marketing quality, and creating a consistent, high-end client journey from the very first phone call through to completion. They also break down how to present value properly, how to position upfront fees as a commitment rather than a cost, and why better service naturally leads to better instructions.

The overall message is clear. You do not jump to premium fees overnight, but with the right belief, structure, and delivery, any agent can move upmarket and charge what they are truly worth.

Today's returning guest for a now unprecedented 11th appearance is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part three of the Voice of The Agent 2026, covering topics such as tech and AI adoption, hype cycles, implementation gaps, the future of tech in the industry, and what growth agents do differently.

If you've not already read part three of the report, please do contact me for a copy of it and I will happily share it with you.

In part two of Opening the Gates to More Listings meets The Complete Agent, Simon Gates, James Kendall, Dave Warburton and Ian Storey break down how estate agents can use direct mail properly to win better instructions, higher fees and more trust with homeowners.The episode explores why direct mail still works, especially at the mid to higher end of the market, and why the quality of the envelope, handwriting, paper, content and consistency all shape how an agent is perceived before the homeowner ever picks up the phone.The conversation covers quarterly market updates, on-market letters, withdrawn property campaigns, VIP buyer letters, and why direct mail should educate rather than simply advertise. The key message is that prospecting works best when it feels like a service, not a sales pitch.They also discuss how direct mail links with social media, why older high-end homeowners often respond better to print, and how agents can use handwritten, highly targeted communication to separate themselves from generic leaflet drops and AI-generated content.

Today's guest is a life coach who specialises in peak personal performance.

He has studied and been fascinated by human behavioural psychology for over 30 years and has trained and qualified with the London College of Clinical Hypnosis and the Northern College of Therapeutic Hypnosis, earning a Distinction in both Clinical Hypnotherapy and Therapeutic Hypnosis from the Medical Hypnotherapy Examination Board.

Having developed a successful 22-year career climbing the corporate ladder to hold senior management and leadership positions in £500 million- and £1.3 billion-pound organisations,  he now works with clients navigating chronic stress, psychological trauma, post traumatic stress, anxiety, panic attacks, exhaustion, burnout, depression, and the relationship strain that so often travels alongside all of it.

But he also works with people who simply want to understand themselves better, unlock the resources they already have inside them, and live on their own terms, happy, content, and properly engaged with their lives.

Which, when you think about it, is the brief most of us are quietly working to.

He has completed the Marathon des Sables (often called the "toughest footrace on earth") and also ran 66 ultra marathons in 66 consecutive days across 66 cities all over the UK.

He is the honoured recipient of the True Englishman of the Year Award, and was also honoured by the Yorkshire Society with the Richard Whiteley Award for Inspiration.

In this episode we discuss building trust, demonstrating value, confidence in pricing, the psychology of influence, overcoming limitations, mindset, discipline, managing stress, purpose, visibility and personal growth.

You definitely want to check out this episode with an incredibly inspiring person and it will certainly get you thinking differently moving forward.

In this episode, I'm joined by James Kendall, Dave Warburton and Ian Storey to break down exactly how estate agents can transition from low fee, high volume business into the mid to higher end of the market.

The conversation centres around a core principle most agents struggle to commit to: selectivity. Rather than taking on everything, the panel explains how deliberately turning away lower quality stock early on helps shape brand perception and attract higher value homes.

They explore the reality of starting out, including the pressure of cash flow, the role of confidence, and why many agents fail because they try to “ease into” the higher end rather than fully committing to it.

A major theme throughout is how you look as a business. From branding and websites through to brochures, boards and even business cards, the discussion highlights how perception drives instruction at the top end of the market. Poor alignment between marketing quality and target client will immediately undermine credibility.

The group also dives into:

* Why branding often needs a full reset, not a tweak

* The importance of consistency across every listing and touchpoint

* How better quality marketing directly influences the type of client you attract

* Why most agents’ marketing strategies last weeks, not months, despite properties sitting on the market for far longer

* How to generate higher-end listings through direct mail, social media, and on-market prospecting

* The opportunity sitting in unsold, overpriced stock

* Why price, not marketing, is often the real issue when properties don’t sell

* And ultimately, why you are the USP, not just your marketing

The episode finishes with a clear message: breaking into the mid to higher end isn’t about one tactic. It’s about clarity of brand, consistency of execution, and the discipline to do the basics better than everyone else.

Today's returning guest for a now unprecedented tenth appearance is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part two of the Voice of The Agent 2026, covering topics such as marketing, social media, content creation, video and AI.

If you've not already read part two of the report, please do contact me for a copy of it and I will happily share it with you.

Today's guest is the Director of Sales at Duncan Yeardley & Sears Property.

He has been working in the property industry since 2005, having enjoyed running his own estate agency in his 20’s and working for independent estate agents.

In this episode we discuss human connection, personal brand, talent, culture, leadership, mentorship, mindset, prospecting, networks, flexible/blended fees, ancillary revenue and implementation.

Definitely check out this conversation to hear from someone who in my opinion, goes under the radar in the industry, but has so much value to give.

Today's returning guest for a now unprecedented ninth appearance is the founder of We Are Unchained, a strategic marketing consultancy that helps businesses grow faster by enhancing their market insight, strategy, activity, and talent.

Over his 8 years experience in the estate agency industry, he has worked with Countrywide, Fine & Country, Keller Williams, and Knight Frank.

He's also a mentor at Agents Together, Propertymark Trust Ambassador and Fractional CMO for Lemon and Lime Interiors.

With over 30 years of marketing experience across multiple sectors, from startups to FTSE100, he has turned failing marketing teams around, and educated hundreds of people on the science and art of marketing.

His mission is to make quality strategic marketing and practical advice accessible to every business, whether they need a virtual CMO, a one-to-one mentor, or a marketing trainer.

In this episode, we discuss the results of part one of the Voice of The Agent 2026, covering topics such as market sentiment, AI, sales & lettings, house prices, fees, communication, marketing, 2025 performance and 2026 outlook.

If you've not already read part one of the report, please do contact me for a copy of it and I will happily share it with you.

Today's guest is an industry legend and here are just a few highlights from his CV:

Joined Foxtons in 1985 as one of just 20 employees

Appointed MD in 1997 (10 offices, £10m turnover)

Grew it to 17 offices and £40m turnover

Left in early 2005 to acquire Marsh & Parsons→

Sold Marsh & Parsons to LSL PLC in November 2011 for £53m

These days he work as a Non-Executive Director and advisor, partnering with founders and leadership teams on growth strategy, operational discipline, and building cultures that actually perform, not just look good on paper.

Some of the topics discussed in the episode were the Foxtons era, daily structure, recruitment, recessions, business strategy, proptech/AI, mentorship, collaboration and improving the estate agency profession.

These businesses include names such as Viewber and Nesti to name a couple.

What he doesn't know about estate agency isn't worth knowing and trust me, you won't want to miss this one as it's an absolute belter.

Today's guests are the Managing Director and Senior Client Manager at Tom Ashwood & Co, who are proud members of The FIA.

In this episode we discuss career transitions, market shifts, data, pricing, performance, fee justification, communication, the power of language, GeoCale, networking and collaboration.

Make sure to check out this conversation as their first appearance on the podcast got very positive feedback and there is plenty of gold shared in this episode as well.

Today's returning guest is CEO of Yopa Property, Chair of WIEA, IWIP Woman of the Year and a board advisor for Propflo.

Her journey to holding very senior positions in the property industry is incredibly motivating and I can't help but be very inspired from every conversation I have with her.

In this episode we discuss her achievements at Yopa so far, her career, Purple Bricks, Women In Estate Agency, conferences, community, Agents Together, self-employment, customer retention/nurture/lifetime value, leadership, discipline, family, partnership, personal brand and continuous learning.

Make sure you give this episode a listen if you want to hear from one of the top figures within our industry right now!

Today's guest is the Founder of Kate Brookfield Limited Bespoke agency specialising in creative marketing and social media led estate agency; selling happy homes for happy people and affectionately known as the homebuyers Cilla Black.

She started her journey in the property world in 2002 working within a boutique, all female Estate Agency in Belsize Park and now with over 20+ years of experience and a reputation built on quiet consistency, bold leadership and impeccable taste, she is one of London’s most respected property professionals. She doesn’t just sell homes, she curates them.

In early 2024, she launched her own brand, Kate Brookfield, and became the first collaborator with Vita Collaborations. The move marked a natural evolution in her career, combining her design-led sensibility and creative marketing mind to deliver a curated and considered service focusing on interiors and lifestyle through content creation.

Specialising in North West and West London, she has an instinct for homes that tell a story and has also redefined how property is presented and sold on social media. Her distinctive, design-driven content generates exceptional visibility and momentum, with listings that don’t just sell, they captivate.

In this episode we discuss authenticity, marketing, modern real estate, entrepreneurship, personal branding, social media, owning a niche, plus loads more valuable content.

Make sure to give this conversation a listen with one of the leading voices in the new age of estate agents on social media.

Today's guest is a 5x Icon estate agent, eXp Agent's agent of the year twice, and 2x #International Agent for Units Sold at eXp.

He is also Team Leader of the current #1 International Team for both Units Sold & Volume and has built a 6-figure estate agency in West Cumbria.

Before all of this, he started his career in social lettings in 2012, joined estate agency in 2015, and then joined Purple Bricks in 2018, before finally launching his own business in 2020.

This has seen him travel to places such as Lisbon and Las Vegas to speak on stage about the secrets behind his success.

In this episode we discuss the power of consistency, effective time management, social media growth, leveraging video, data-driven pricing strategies, continuous learning, the importance of a supportive community and loads more incredibly valuable content.

Make sure to check out this conversation with one of the highest performing estate agents across the whole of the UK as he shares the formula to achieving exceptional results.