"I don't believe in failure. You either learn something, or you're successful. There's no third option."
That's the mindset that took Paige Arnof-Fenn from Wall Street burnout to Coca-Cola boardrooms to founding her own branding empire.
Paige Arnof-Fenn is the founder & CEO of Mavens & Moguls, a global branding and digital marketing firm based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups, and nonprofit organizations. A Stanford University and Harvard Business School grad, she serves on several boards and is a popular speaker and columnist for Entrepreneur and Forbes, but long before the bylines and board seats, she cut her teeth at P&G and Coca-Cola, the two most brand-obsessed companies on the planet, before betting it all on the dot-com wave and never looking back.
In today's episode, we talked about:
- The two-week gut check that told her Wall Street's paycheck wasn't worth its lifestyle
- Why P&G is "marketing boot camp", and why the same rigor that trained her also frustrated her
- Ditching a corporate corner office to become the oldest person in a startup full of skateboards and piercings
- Running guerrilla market research on the beach, same-day data, same-day website changes, decades before "move fast" was a slogan
- The hardest lesson of running her own company: knowing when loyalty to early hires becomes a ceiling on growth
- Why she uses LinkedIn as a background-check tool, not a highlight reel
- Separating self-worth from outcomes, "you either learn something or you're successful"
Pull quotes:
"What makes a great movie doesn't necessarily make a great career path."
"I don't actually believe in the concept of failure. You either learn something or you're successful."
From backing out of a Wall Street office building in the '80s to backing herself into an ampersand-branded firm that's outlasted Facebook, Paige didn't just study marketing. She became her own longest-running case study.
Resources and links (Paige Arnof-Fenn)
LinkedIn: https://www.linkedin.com/in/paigearnoffenn/
Website: https://mavensandmoguls.com/
Watch this episode on our YouTube channel: https://youtu.be/9DkL0LScoZ4
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