The Online Creator podcast, hosted by Kim Tradewell, founder of the creative digital company May and James co., is home for the entrepreneur. This podcast was created to amplify voices, share wisdom and knowledge from innovators and creators. Expect to hear workshop-style calls and honest conversations from a wide range of guest speakers. You will find the right mix of clarity, community and inspiration to encourage growth, find your confidence and open the door to endless possibilities in your business and life.
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Ep 081 [GUEST] Strategic Pivots: Laura Sinclair's Journey Through Entrepreneurship and Motherhood
Season 2 · Episode 21
Tuesday, June 25, 2024 • Duration 37:06
In this podcast episode, Laura Sinclair, an entrepreneur and mentor from Toronto, shares her journey and insights into building a business while managing motherhood. Laura describes her mission to support female entrepreneurs through her mentorship, social media marketing agency, and podcast 'This Mother Means Business'.
She discusses significant pivots in her career, including leaving a corporate job, closing her gym during the COVID-19 pandemic, and shifting focus in her business. Laura emphasizes the importance of community, foundational business strategies, and overcoming external fears. The conversation also highlights the value of long-form content like podcasting for connecting authentically with audiences.
00:00 Welcome and Introduction
01:26 Meet Laura Sinclair: Entrepreneurial Journey
02:47 Navigating Major Career Pivots
09:28 Challenges and Lessons in Entrepreneurship
21:05 The Power of Community 26:50 Building a Sustainable Business
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Ep 080 [GUEST] Crafting Offers that Align with your Strengths with guest AnnMarie Rose
Season 2 · Episode 20
Tuesday, June 18, 2024 • Duration 34:55
In this week's episode Kim speaks with AnnMarie Rose, an online business strategist, to discuss scaling a service-based business. AnnMarie provides valuable insights into identifying the right time to scale, optimizing business models, and leveraging one's strengths for success.
The conversation digs into the benefits and challenges of moving from one-to-one to one-to-many service models, the importance of maintaining integrity in program offerings, and the significant role of private audio feeds in enhancing customer experiences. AnnMarie also shares her personal journey and the transformative impact of creating a sustainable and scalable business model, especially in the context of balancing work with family life.
Tune in for practical tips and strategies to elevate and expand your business.
00:00 Introduction and Guest Welcome
00:34 AnnMarie's Background and Expertise
01:56 When to Scale Your Business
04:24 One-to-Many Approach
12:02 Marketing Strategies Aligned with Personality
Ep 071 [GUEST] Building a Personal Brand and Navigating the Influencer Economy
Season 2 · Episode 11
Tuesday, April 16, 2024 • Duration 44:13
In this week's episode of the Online Creator podcast, we're joined by Kahlea Wade. Kahlea is a visionary in the creator economy and influencer marketing space. With a journey that began at the age of 17! Kahlea shares her evolution from a passionate blogger to an educational powerhouse, offering courses, coaching, and now running a talent agency.
We discuss the importance of personal branding, the rise of micro and nano influencers, and the pivotal role of authentic engagement in building a community. Whether you're an aspiring creator, a brand looking to leverage influencer marketing, or someone intrigued by the dynamics of the digital space, Kahlea's story and expertise offer invaluable lessons on navigating the creator economy with success and authenticity.
Join us for a deep dive into redefining success, overcoming rejection, and seizing the boundless opportunities in today's digital landscape.
Ep 070 [GUEST] Redefining Wealth_ A Journey with Eduek Brooks
Season 2 · Episode 10
Tuesday, April 9, 2024 • Duration 39:37
In this podcast episode, Kim is joined by financial educator and coach, Eduek Brooks. She specializes in helping nine-to-fivers, career professionals, and solopreneurs take control of their finances and invest for an early retirement.
Eduek shares her transformative journey from confronting debt to empowering others to achieve financial freedom. This episode captures the invaluable lessons Eduek shared on redefining wealth and crafting a secure financial future.
00:00 Introduction
04:38 Eduek’s Personal Journey to Financial Literacy
15:01 Demystifying Personal Finance and Investing
18:16 The Power of Starting Small in Investing
20:43 Financial Management for Entrepreneurs
21:37 Understanding Your Money Mindset and Managing Personal Finances
27:15 Strategies for Personal and Business Growth
31:47 Empowering Financial Transformations: Coaching and Community Support
37:05 Reflecting on Success and Contentment in Entrepreneurship
Check out all of the resources at Two Sides of a Dime HERE
Learn more about the Investing Challenge
Ep 069 [GUEST] Laying the Groundwork for Success with Gemma Bonhamcarter
Season 2 · Episode 9
Tuesday, April 2, 2024 • Duration 44:47
In this captivating episode, Kim sits down with the incredible Gemma Bonham Carter. Gemma is an entrepreneur who has mastered the art of creating and launching successful online courses.
She shares her journey from a service-based background to becoming a leading strategist in the online course space, offering insights and strategies that entrepreneurs can apply to achieve their own success. Join us as we dive deep into the world of online entrepreneurship, course creation, and achieving a lifestyle business that aligns with your personal and professional goals.
01:44 Introduction
07:04 What does a lifestyle business mean to you?
10:48 What you should consider before starting your own lifestyle business.
16:31 How did you make the decision to move to France for a year?
25:46 How to make a flexible work day and week.
34:14 What are you seeing the landscape of funnels for 2024?
Free Resource for ESTABLISHED course creators: HERE
Ep 068 [GUEST] The Secret Sauce to Scaling Your Business with Candice Coppola
Season 2 · Episode 8
Tuesday, March 26, 2024 • Duration 36:59
Episode 068 of the podcast features a deep dive into the world of business development and online marketing with guest Candice Coppola. Candice, a seasoned expert in the wedding industry and a master of digital platforms, shares her invaluable insights on utilizing various marketing channels to enhance business visibility and connect with the target audience effectively.
We hope you are inspired to broaden your marketing strategies, consider omnipresent marketing, and not shy away from utilizing traditional channels like blogging to their full potential. Candice's advice to start small, be flexible, and continuously engage with your audience offers a realistic roadmap to amplifying their business presence online.
Enjoy the conversation!
0:00 Introduction
07:29 What is Omnipresent marketing?
08:29 Is there a process that you use to show up strategically?
10:07 How do you use Youtube in your business?
14:46 Where do you start when you are developing content?
19:10 What are some missed opportunities that are preventing busineses from scaling?
25:39 Your marketing strategy as an entire ecosystem
33:55 Wrap-up
Episode Resources:
Visit candicecoppola.com to dive into her world of podcasts, blogs, and more, and get involved in the conversation
Ep 067 [GUEST] The Power of Visual Marketing with Lyrik Fryer
Season 2 · Episode 7
Tuesday, March 19, 2024 • Duration 31:25
In this week's episode Kim is joined with Lyrik Fryer, co-founder of WorkPlay Branding. They talk about the importance of visual marketing and how it helps businesses evolve and grow. WorkPlay Branding offers quarterly photo or video shoots for members that are tailored to their business needs. Lyrik emphasizes the importance of looking at marketing as a journey where visual elements can dramatically improve the perception of a product or service.
She also highlights the company’s philosophy of making the process more accessible, maintaining an all-year membership model, and providing feedback during shoots to make clients more comfortable, and ultimately support their business performance.
Enjoy the conversation!
0:00 Introduction
04:06 What platforms do you show up on to market and promote your business?
05:43 What is a visual campaign?
11:12 What is the ROI of adding a visual marketing strategy?
15:36 Are you seeing an update with video?
19:28 How to build your confidence in front of the camera?
29:51 What supports have been in place to help you reach this level of success?
Create your quarterly marketing visuals, so you can up your game and create marketing campaigns that truly move the needle for less than $500 a month. DM me "WORKPLAY" on Instagram @MAYANDJAMESCO, to get all the details on the WorkPlay method today!
Check out WorkPlay Branding website .
Ep 066 [GUEST] Strategizing Success: Holly Haynes on Leveraging Networking and Podcasting
Season 2 · Episode 6
Tuesday, March 12, 2024 • Duration 38:06
In this weeks conversation with business strategist Holly Marie Haynes, we explore the importance of networking and time management in scaling your business. Holly dives into her tactics for networking, including her ultimate strategy of creating valuable connections and giving back to others. She also shares her organized approach to managing her schedule, which helps her control her life and achieve her entrepreneurship goals.
As a bonus, Holly touches on some innovative content repurposing strategies, the power of private podcast feeds, income stacking, and maintaining audience interest in business. Tune in for an insight-filled conversation packed with practical tips every entrepreneur can utilize.
0:00 Ep - Introduction
07:57 What does visibility and marketing mean to you?
13:32 Repurposing Content Tips
17:08 What does your typical work day and week look like?
Ep 065 [GUEST] From Social Media to SEO: Finding the Right Marketing Mix with Laura Jawad
Season 2 · Episode 5
Tuesday, March 5, 2024 • Duration 27:15
In this weeks episode, SEO expert Laura shares her insights into the world of Search Engine Optimization. She emphasizes the long-term benefits of a sound SEO strategy. Unlike social media, which can be quickly tapped out, SEO ensures a steady stream of clients and results over time. Laura outlines various ways she supports clients with SEO, including a DIY option, done-with-you, and done-for-you services.
She emphasizes that SEO can be simple, starting with optimizing keywords and using Google's autocomplete feature to identify usable keywords. Offering essential tips, she discusses keyword researching using Google and details the benefits of intentional investment in mentoring and networking.
0:00 Ep - Introduction
01:49 What platform of choice do you show up on to market and promote your business?
05:56 What do you wish people knew about SEO?
07:58 The #1 thing to start today for SEO
10:05 How to enhance SEO with your valuable content
14:52 When do you start to see traction with an SEO strategy?
Ep 064 [GUEST] Building a Career with Passion, Podcasting and Pastries with Lisa Sanguedolce
Season 2 · Episode 4
Tuesday, February 27, 2024 • Duration 40:47
This episode features a conversation with Lisa Sanguedolce, the owner of Le Dolci Culinary Classroom and Julie's Cookie Company. Lisa discusses her journey into the food industry, and her decision to leverage her voice to build her brand through podcasting. She shares tales from her culinary classes, entrepreneurship adventures, and the development of her cookie company. We discussed the importance of creating a work-life balance and providing a happy working environment for her team.
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Reflect on your own marketing strategies and consider how you can implement Candice's insights into your business for greater visibility and connection with your target audience
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
Thinking about creating your own private or public podcast? Try HELLO AUDIO for a FREE 7-day trial and get started with the best video/audio editing platform DESCRIPT today. If you choose a paid plan from these affiliate links, I will receive a small commission and you will be on your way to creating an amazing audio experience for your audience. Increase your visibility, get known as the expert in your field through leveraging your voice!
Wanting to add a visual marketing strategy to your business? Send me message on INSTAGRAM, with the word "WORKPLAY" and I will send over all the details!
Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
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