Online Coaching – Details, episodes & analysis

In this episode, we delved into the world of podcasting, discussing the steps to successfully get booked and interviewed on the right shows. We talked about the unparalleled value of podcast appearances when it comes to exposure, audience expansion, and fostering potential collaborations.

We walk through the essential steps from pinpointing the ideal podcasts for your message to crafting an irresistible pitch. I also shared tips on how to maximize the benefits of each interview.

If you've never tried podcast guesting as a marketing strategy this episode will help. It's filled with valuable insights to help you navigate the intricate landscape of podcasting. If you're ready to elevate your message and take advantage of the podcasting platform, this episode is a must-listen.

In this episode, we talk about:

- Importance and benefits of getting on the right podcasts

- Challenges of getting booked on podcasts and how to handle them

- Steps to follow for success. The 3 things you need to succeed.

Episode Links:

One Sheet Example:

https://drive.google.com/file/d/1urc6oQ9Cq_bAybDJmr4WPG1MAtFRficH/view?usp=sharing

Blog Post with pitching email example:

https://www.stephaniefiteni.com/digital-strategy/how-to-get-on-podcasts/

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A business plan is crucial for a coaching business as it provides a clear vision, strategy, and financial planning. It helps in understanding the market, mitigating risks, and developing effective marketing and operational strategies. Moreover, a business plan aids in tracking progress. Overall, it serves as a roadmap for achieving success and managing the business effectively.

In this episode, we talk about:

• How to clearly define your vision and identify what you don't want in your business.
• Business and Personal Values and how these are reflected in your business
• Defining your core offering: coaching packages.
• Use the calculator to determine your ideal hourly rate.
• Competitor research
• Prioritizing
• Key marketing data: leads, sources, closing rates.
• Simplifying your schedule and considering your lifestyle

Hourly Rate Calculator: https://my.stephaniefiteni.com/coachingratescalculator

Niching Article to help you find a profitable niche

Discovery Call Script-Writing

How to Start a Coaching Business with the Resources You Have

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

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About the Show

In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses.

Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.

She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She...

Branding is key for any business even solopreneurs. A Brand is what makes you memorable, what makes you different. This is what sets you apart from others, and it is important in order to stand out and be chosen by prospective customers.

The most successful coaches have great brands - personal brands. As a coach you are chosen not just for your qualifications and track record but also for being you.

Prospective clients will get to know you to understand if they are an energetic match - coaching and coachees spend a lot of time in intimate conversation so it is important for your prospects to see you s someone they can potentially connect to. And that’s a matter of chemistry.

This is why your Brand needs to have all the elements that make up your chemistry - who you are. So that your prospects can take an informed decision. A brand should repel those you don’t want to work with and attract those you love to work with.

In this episode we talked about :

- Building your personal Brand

The 4 steps to building a strong personal brand for your coaching business.

- Your Personality and why it matters for Personal Branding

Your personality is the core of your brand when you’re building a coaching practice.

- Define your Core Values to define your Brand

What values do you live by? What values do you manage your business by?

- Find your Band Story

Look for the stories in your brand. Your own and those of your clients.

- Define your Messaging

Be clear about who you’re for and who you’re not for.

- Briefing your designer and photographer

Getting clear about your Brand will help you give clear instructions to your logo designer and photographer.

For more information go to www.stephaniefiteni.com

I come across a lot of coaches that have been spinning their wheels for a very long time and still haven't managed to get their businesses off the ground. This can be really frustrating and some get so demotivated that they go back to their day job.

But coaching is a vocation, for most, and if you go back to your day job you would be doing your future clients a disservice. Coaches change lives - that's what we do. But you need to stay in business in order to change lives.

In this episode we talked about:

> The pitfalls to avoid as a new coach.

> Why you should never avoid niching

> Picking the right marketing strategy for your business stag

>Don’t ignore your personality, passions and your dreams

> Don’t hire gurus that are not actively doing what they teach (even if they have 20 years' experience!)

> Don’t underestimate the power of showing up (even to crickets at first) in a way you enjoy

> Don’t overgive or coach in your content

> Don’t use marketing techniques that ruin your reputation

Episode Links:

www.stephaniefiteni.com/reviews

www.stephaniefiteni.com/call

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In the last couple of years, we have seen a difficult business environment. The Covid pandemic, low interest rates, high inflation, and now war in Europe compounding all of these.

We have seen many business disappear, some had been around for decades and yet they were not stable enough to withstand the knocks.

This episode helps you see your coaching business with different eyes. Anyone can create a coaching practice in booming times. But what about when times are hard? will your business withstand that? or can you even start a business in hard times?

The answer is yes, I co-founded my brick-and-mortar advertising agency in the recession of 2008. And that taught me a lot about the basics that make a strong business, not because I got it right, but precisely because I made al the mistakes and corrected course to do better.

The coaching business has been growing exponenetially. A lot of new people are jumping on the bandwagon. Partly because of the freedom it promises, partly because the demand is also increasing. It is a strong industry that is expanding.

The sad thing, however, is that only about 3% of coaches actually earn enough to leave their day job. And very fewer make 6 figures plus.

Listen to this episode if you want to understand how to create a business that not only survives the hard times but thrives.

In this episode we talked about:

> Getting your basics right.

> Build a strong brand

> Building a stream of new daily visitors to your website a.k.a traffic

> The role of your email list

> How to listen to what people want and evolve your business in that direction

Episode Links:

www.stephaniefiteni.com/reviews

www.stephaniefiteni.com/call

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Are you setting up your online coaching business? or scaling up?

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Achieving six figures in sales in your coaching business is easier than you think. Actually, it's way easier when you keep it simple.

In episode 50 of the Profitable Online Coaching Podcast, we discuss the coaches' two-step, six-figure sales funnel.

But before we get into the details…

Do you know what a funnel is?

>>A funnel is made up of the little steps a person takes towards becoming your client. These steps can be downloading a freebie or registering for a webinar - there can be many windows into your coach funnel. The goal is to keep them moving forward to the following steps till they're ready to work with you.

>> The two-step six-figure sales funnel is the simplest, and it will take you from starting a coaching business to reaching six figures with one funnel and one lead generation strategy.

The more complex your funnel is, the longer your funnel is going to take to convert.

we also talked about...

●   The sales funnel, in reality, is made up of the steps that your coaching clients take before they decide to buy from you. We call it the customer journey. It's something you need to become familiar with.

●   It's important that the first step is very well attuned to your target audience. It's got to show your expertise, help your prospect understand why they need what you're selling, and how they will make it happen.

●   Content should come easy. It should be the format that you enjoy. If you don't enjoy being on Facebook, do not stay on Facebook - it just won't work for you. You can create any other content and then reformat it for social media.

●   It is recommended to have core content because that core content is going to go somewhere where people are going to keep finding it indefinitely. This is why you need core content.

●   The second step is so simple. The important thing is just to have your call to action.

Building a successful coaching business is almost entirely about marketing.

And marketing is all about the quality of your core content…

In episode 49 of the Profitable Online Coaching Podcast, I'm breaking down the most efficient and proven marketing strategies for coaches to grow their business from $0 to $100k (or more) in about 12-18 months. 

But before we get into the details… Do you know what's common in every successful coach's understanding of marketing?

Two things:

>> Marketing for coaches isn't just about getting people to see what you're selling. It's also about building authority and trust.

>> Marketing for coaches is as much about planning as it is about ideating. Listen, measure, look, plan and oversee your marketing. 

If you think social media is the best way to market your coaching business, you're in for a surprise. Because the best marketing asset you can build is probably also the most underrated: your blog, for example.

In this Episode we talked about:

>> The best way to go about your marketing is to measure and listen to what's happening in your own marketing. Multiply the marketing effort that is giving the most reward.

>> Blogging is a perfect way for coaches to advertise themselves. Because it does the advertising without explicitly showing they're advertising. Blogging is a way of proving your authority and placing your content high up in Google search rankings.

>> How to start a blog if you're a non-writer? Start a podcast! Turn your audio content into pieces of writing or hire professional writers to do the writing for you.

>> Do you need 1000's of visitors to get your blog to support your business? Absolutely not. Even if you just have a few hundred people visiting your website, you will start selling if you’ve built your content plan correctly and are attracting the right people.

>> Wait until you're fully booked for a while before offering paid resources or courses. It will help you broaden your outreach instead of narrowing it down.

>> Make sure your content is designed specifically for the kind of people that need you.  And focus on the conversion rate.

Episode Links and Mentions

Book a Call: http://www.stephaniefiteni.com/call

Website: https://www.stephaniefiteni.com

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My guest today is Tiffanie Kellog, Tiffanie entered the entrepreneurial world in 2003 and since then, she has spent her time traveling across the globe helping thousands of entrepreneurs create amazing businesses and improve their networking and referral skills through keynote presentations, workshops, online programs, and more!

Whether sharing her expertise on referral marketing, networking or maximizing your time, Tiffanie will knock the socks off the audience with her fun and entertaining style.

Tiffanie shares, “My goal is to help people achieve their dreams by giving them the tools needed to make more money in less time so they can have more fun!”

She is the author of 4 books including 4 ½ Networking Mistakes.

We talked about…

>> Simple steps to improve your referrals

>> Creating a network of referrers

>> Identifying where your network is

>> Referral mistakes to avoid

Episode Links and Mentions:

>> Stephanie's Client Attraction Content Plan Training

https://my.stephaniefiteni.com/moreclients

(it's free but seats are limited - grab yours asap)

>> More Referrals: Double Your Referrals in 30 Minutes a Week - https://bit.ly/TKmoreref

>> https://tiffaniekellog.com/

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Need new ways to generate leads and get your online marketing in ship shape?

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In this episode, we talk about inbound marketing strategy. This is the fourt of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.

Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.

In this episode you will learn:

1. What is inbound marketing
2. Why it saves you time and money
3. How to pick the right strategies for you

Episode links

https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/lead-generation-for-coaches/

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Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

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In this episode, we talk about outbound marketing strategy. This is the third of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.

Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.

In this episode you will learn:

1. What to expect from outbound marketing
2. How the conversion rates work
3. How to start

Episode links

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NEXT STEP?

Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

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