Explore every episode of the podcast One Good Post: Local Marketing for Small Service Businesses

Most local service businesses don't need to go viral. They need the right people in their town to find them and book.

My parents' window cleaning business had a video hit 14K views this spring, and it brought in $0. Then we made 3 intentional posts in one week. The result: 18 new local followers across Instagram and Facebook, a stack of free estimate requests, and real jobs booked, 3 of them from the first post alone.

In this first episode of One Good Post, I walk you through my 4-step framework for local service marketing. Then I break down the exact post that got them booked, so you can make your own version.

In this episode:

• Why going viral doesn't pay local businesses
• Step 1: Get Found First
• Step 2: The Specific Seed
• Step 3: Low-Stakes Reps
• Step 4: The Director's Chair
• The window cleaning post, broken down line by line
• How to make your own version this week

MAKE YOUR OWN VERSION

1. Film about 25 seconds of you doing your thing, or prepping for it.
2. Call out your location in the on-screen text, like "Calling all Yorkton homeowners."
3. Give them a reason to book now, specific to the people who hire you.
4. Share a starting price so they know it's within reach.
5. Give one clear next step: text, DM, or book.
6. Post to Instagram and Facebook.

Then update your bio with your location and services so people can find you.

📺 Want to see the posts and numbers? Watch this episode on YouTube: [YouTube link]

🛠 Your Social Launch Tool: the AI tool I used to write those 3 posts. Lifetime access plus 4 weeks of training emails. $49 CAD.
https://launch.createwithcoachcynthia.com

📩 Questions? info@createwithcoachcynthia.com

One good post a week for women running cleaning, esthetics, organizing, and fitness businesses with their hands full. No posting every day. No chasing viral.