Most local service businesses don't need to go viral. They need the right people in their town to find them and book.
My parents' window cleaning business had a video hit 14K views this spring, and it brought in $0. Then we made 3 intentional posts in one week. The result: 18 new local followers across Instagram and Facebook, a stack of free estimate requests, and real jobs booked, 3 of them from the first post alone.
In this first episode of One Good Post, I walk you through my 4-step framework for local service marketing. Then I break down the exact post that got them booked, so you can make your own version.
In this episode:
- Why going viral doesn't pay local businesses
- Step 1: Get Found First
- Step 2: The Specific Seed
- Step 3: Low-Stakes Reps
- Step 4: The Director's Chair
- The window cleaning post, broken down line by line
- How to make your own version this week
MAKE YOUR OWN VERSION
- Film about 25 seconds of you doing your thing, or prepping for it.
- Call out your location in the on-screen text, like "Calling all Yorkton homeowners."
- Give them a reason to book now, specific to the people who hire you.
- Share a starting price so they know it's within reach.
- Give one clear next step: text, DM, or book.
- Post to Instagram and Facebook.
Then update your bio with your location and services so people can find you.
📺 Want to see the posts and numbers? Watch this episode on YouTube: [YouTube link]
🛠 Your Social Launch Tool: the AI tool I used to write those 3 posts. Lifetime access plus 4 weeks of training emails. $49 CAD.
https://launch.createwithcoachcynthia.com
📩 Questions? info@createwithcoachcynthia.com
One good post a week for women running cleaning, esthetics, organizing, and fitness businesses with their hands full. No posting every day. No chasing viral.