Can you imagine navigating the fast-paced world of transportation marketing with insights from someone who grew up in a customs brokerage environment? Join us as Scott Case, founder and chief storyteller at Position : Global, unpacks his journey and offers a wealth of knowledge on helping small to medium-sized companies compete against industry giants. We promise you'll gain valuable insights into creating competitive marketing strategies that are both tailored and impactful.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of On the Move, TMSA sits down with Megan Lowery, Director of Marketing, and Brandon Russo, Director of Sales, at FST Logistics to explore the current trends shaping the market and their impact on the industry. Megan and Brandon dive into the critical need for alignment between sales and marketing teams to drive success. They share how FST Logistics prioritizes collaboration, culminating in their inaugural Sales and Marketing Summit, designed to foster teamwork, innovation, and shared goals. Tune in to learn actionable insights from a company that's leading by example in bridging the gap between these two essential functions. 

Submit a nomination for one of TMSA's awards
Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Taylor Vandersteenhoven, Enterprise Sales Manager at Revenova, takes us on her incredible journey through the logistics industry. From her beginnings in Tennessee to her role at Revenova, Taylor's firsthand experience in customer sales and brokerage management provides a unique perspective on the challenges and trends shaping the freight industry today. She offers valuable insights into leveraging technology for enhanced efficiency and service, with a forward-looking view on what the industry can expect by 2025.

Leadership isn't just about meeting sales targets; it's about fostering an environment where professional and personal growth flourish. We explore effective leadership principles, emphasizing consistency, punctuality, and support over fear-based management. Taylor shares her experiences as a new mother, shedding light on the importance of balancing personal challenges with professional responsibilities. Celebrating wins, setting achievable goals, and maintaining open communication are key to maintaining strong team dynamics and productivity.

We also highlight the importance of workplace flexibility and self-awareness in aligning personal strengths with career roles. Through examples from the Marine Corps and remote work trends, we discuss the significance of open communication and adaptability. The conversation concludes with excitement about upcoming industry conferences, particularly the ELEVATE conference in Austin, Texas. These events offer transformative experiences and opportunities to connect with inspiring professionals in transportation and logistics. Join us in celebrating these enriching exchanges and the invaluable insights shared by Taylor Vandersteenhoven.

Register for the ELEVATE conference here: events.tmsatoday.org

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Celine Clayton, the newly promoted VP of Marketing at GreenscreensAI, shares her inspiring journey through the logistics industry, offering invaluable insights into career progression and the art of leadership. Discover how Selene transitioned from Marketing Director to her current role, nurtured by a truly supportive environment that encourages innovation and growth. With a focus on the power of problem-solving and the beauty of learning from failures, Selene reveals key strategies for thriving in marketing roles. She highlights the significance of autonomy and trust from leaders like CEO Dawn, crafting a thriving, empowered team culture. If you're eager to learn how embracing challenges can advance your career, this episode is a must-listen.

We also explore how Celine and her team manage to strike the perfect balance between fun and informative marketing, using Hawaiian shirts to craft a unique brand identity while tackling complex AI technologies. With plans for the coming year including more targeted educational content and the launch of new products like Illuminate and Ignite, there's plenty to be excited about. Anticipate the Elevate Conference 2025 in Austin, Texas, where the GreenscreensAI team will continue their journey of innovation and connection. Join us for a conversation that promises to inspire and motivate as Selene shares her experiences from this year's conference and her aspirations for the next. Don't miss out on the opportunity to gain a fresh perspective on the dynamic world of logistics marketing.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Have you ever wondered how a career setback can lead to an unexpected passion? Marina Mayer's journey from journalism to becoming a leader in the supply chain and logistics industry is nothing short of remarkable. In our latest episode of On the Move, we chat with Marina about the power of storytelling in industry-specific journalism and the vital role it plays in keeping professionals informed. She shares her insights on managing a diverse range of publications, emphasizing the importance of building a talented team aligned with her vision. 

Our discussion takes a turn as we delve into the evolving gender dynamics within the supply chain sector. A memorable interaction with a male attendee at a past event highlights the nuanced challenges women face in the workplace and the broader implications for all employees, including work-life balance. We also introduce some exciting elements for this year's Women in Supply Chain Forum, such as innovative networking sessions designed to foster community and interaction, ensuring everyone leaves feeling connected and inspired.

The episode wraps up with reflections on achieving a genuine work-life balance. Marina and I share personal growth stories and the importance of allowing ourselves to relax without guilt. As we anticipate the upcoming forum, we extend an invitation to our listeners to join us for an enriching experience. This conversation is packed with valuable insights, shared experiences, and empowering advice that promises to resonate with anyone navigating career challenges and growth.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Discover the inspiring journey of Katerina Jones, the 2024 Marketing Mountain Mover, as she breaks new ground in the transportation industry. Through her unwavering commitment to mentoring women and fostering a culture of growth at Fleet Advantage, Katerina is reshaping a traditionally male-dominated field. Join us as we explore how her innovative strategies and leadership have propelled her team to new heights, emphasizing the power of education, encouragement, and female empowerment in supply chain and logistics.

Explore the vibrant company culture at Fleet Advantage, where personal projects and family-like bonds fuel career growth and retention. We discuss the pivotal role of embracing industry changes and new technologies, such as EVs and autonomous driving, while providing clear growth pathways to nurture talent. Experience the rewards of senior management roles through the lens of mentorship and creative career progression, as we celebrate the engaging activities and events that keep employees connected, even from afar.

Uncover how Fleet Advantage remains at the forefront of the industry with a client-centric approach that treats potential clients as valued partners. Katerina shares her passion for strategic campaigns and charitable initiatives, including her leadership of the Kids Around the Corner foundation. Gain insights into upcoming TMSA webinars designed to enhance strategic sales leadership, with a special event on October 28th that promises to inspire growth and collaboration.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What lessons can be learned from the vibrant and multicultural journey of a top logistics executive? Join us on "On the Move" as Kimberly Cockrell Corley, the 2024 Sales Mountain Mover and CEO of Upward Bound Ventures, shares her remarkable career path that spans from Panama to Belgium and the UAE. Her story is one of breaking through assumptions and building trust across diverse cultures, highlighting how Latin American influences have enriched both her professional and personal life. As someone deeply passionate about logistics and the multicultural environment that comes with it, Kim offers invaluable insights into the transportation and logistics industry's nuances, making this episode a must-listen for anyone interested in global business success.

Our conversation doesn’t stop at the geographical borders; it extends into the realms of mentorship, networking, and industry challenges. We explore the transformative power of forming meaningful connections and how technological advancements are paving the way for a hopeful future in logistics. From her transition from major roles at companies like Maersk to founding Upward Brand Ventures, we discuss the importance of innovation and service in empowering business growth, particularly for early-stage companies. Kim's dedication to charitable work and mentoring young women also reminds us of the fulfillment found in giving back, urging listeners to identify and support causes that resonate with them.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Whitney Ennis, our guest and VP of Marketing and Communications at Trailer Bridge, shares her journey from a childhood influenced by her truck driver father to becoming a leader in the transportation marketing industry. Whitney's story brings to light the significance of personal branding in today's digital age, supported by insights from a Brand Builders Group study. Together, we explore how personal and corporate branding are intertwined, offering a fresh perspective on how these elements influence corporate success and decision-making, especially for younger generations seeking companies that resonate with their values.

Our conversation further touches on the professional growth and community engagements that have shaped our careers. With anecdotes from Whitney's transition from journalism to marketing and my own experiences with industry groups like the Propeller Club and TMSA, we find common ground in the importance of building meaningful relationships. These professional communities have evolved beyond networking to become pillars of support, particularly during challenging times like the COVID-19 pandemic. Whitney's path underscores the value of passion, seizing the right opportunities, and letting life's journey guide us toward fulfilling roles.

Balancing work and family life, especially for women in male-dominated industries, is a recurring theme. Whitney and I open up about our experiences with juggling career and personal commitments, highlighting the critical role of a strong support system and transparent communication. We underscore the necessity of setting boundaries and the importance of self-care to maintain well-being amidst life's chaos. As we reflect on the past, we offer heartfelt advice to our younger selves, encapsulating the continuous journey of growth, learning, and self-evolution.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What if an unexpected college injury could steer you toward a fulfilling career in logistics? This week on "On the Move," we bring you the inspiring story of Craig Lough, the Director of Strategic Planning at A. Duie Pyle. Craig shares his unconventional journey into the logistics industry, beginning with a twist of fate that led him to pursue a supply chain degree. We explore Craig's trajectory within A. Duie Pyle, delving into the rich history and culture of a company celebrating its 100-year anniversary. Learn about their evolution from a steel hauler to a versatile logistics provider and how the Pyle family's leadership and a strong sense of responsibility have maintained their esteemed reputation.

In a heartwarming segment, we shine a light on the WeMake program, which is transforming the lives of individuals on the autism spectrum by providing them with meaningful employment opportunities. Discover the challenges these individuals face upon aging out of the school system and how WeMake offers hope and a brighter future. Our discussion transitions to the upcoming TMSA Executive Summit in New Jersey. Finally, we emphasize the critical balance between short-term and long-term priorities in both personal and professional spheres, leaving listeners with valuable insights on maintaining well-being and effectiveness. Tune in for a rich episode filled with inspiring stories, industry insights, and a forward-looking perspective on the logistics sector.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ready to navigate the complexities of the transportation industry? Join us as we sit down with Matthew Berkshire, CEO of Flow Trans, who shares his extraordinary journey from being recruited by owner Charlie Johnson during his undergrad years to becoming the head of a major logistics company. Matthew recounts his rise through the ranks, emphasizing the importance of internal growth and belief in one’s potential. Together, we explore how possessing a clear understanding of your role within a broader organizational context and continuously honing your skills can be more fulfilling than simply chasing promotions or raises.

Curious about the economic forces reshaping the transportation market? Matthew and I examine the dramatic overscaling during the COVID-19 pandemic and the subsequent strive towards equilibrium. We discuss the influence of socio-political events, Federal Reserve actions, and regional market dynamics. Matthew also delves into Flow Trans' commitment to sustainability and their holistic approach to environmental practices, particularly in their Chicago operations. This portion of our conversation offers a comprehensive look into the challenges and opportunities brought about by these unprecedented times.

On the topic of personal and professional growth, we discuss the timeless wisdom found in Dale Carnegie’s "How to Win Friends and Influence People" and how it continues to shape our interactions. We also tackle the nuances of generational diversity in the workplace, the evolving perception of leadership, and the art of maximizing conference connections. Tune in for practical advice, market insights, and Matthew's unique perspective on leading a thriving logistics company.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Get ready to uncover the secrets behind the transportation and logistics industry's most transformative changes as we sit down with Mark Derks, the dynamic chairperson of the Transportation Marketing and Sales Association (TMSA). With a fascinating career path that began in writing and led to impactful roles at CH Robinson and Blue Grace Logistics, Mark reveals what has fueled his enduring passion for supply chain and logistics. Discover the innovative shifts within TMSA, including the move to internal management, and how these changes have breathed new life into the organization, driving both membership and educational initiatives.

We'll explore the modernization of TMSA, focusing on its resilience in challenging market cycles and the powerful role of the DE&I Council in fostering an inclusive environment. Mark provides insights into the success of the Executive Summit, which brings together senior leaders across various sectors, and the importance of diversified content delivery methods. Through personal reflections and stories, you'll learn about the collaborative support and intentional leadership that have propelled TMSA forward, ensuring it remains a vital resource for professionals in the industry.

Facing a tough freight market and upcoming elections, TMSA is not shying away from its future challenges. Mark emphasizes the significance of volunteerism and robust board succession planning to maintain organizational stability and growth. We discuss how new committee members are onboarded and the strategic efforts to improve collaboration, including the formation of a social media team to amplify TMSA's online presence. Mark also shares invaluable leadership lessons, underscoring the importance of early leadership training and having a personal board of directors for diverse perspectives and accountability. Tune in for an episode brimming with industry insights and leadership wisdom.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Unlock the secrets behind successful transportation and logistics strategies with our latest episode of On the Move. We kick things off with Sarah Ahern from PATH Growth, who sheds light on the TMSA benchmarking study's latest revelations. With a sneak peek into the 2024 results, Sarah's expert insights will guide you on how to turn this invaluable data into actionable strategies. Don't miss our exclusive insights ahead of our detailed presentation at the TMSA Executive Summit in October.

Next, we explore the revolutionary role of technology and AI tools like ChatGPT and Gemini in transforming data analysis within logistics. Discover how cross-functional collaboration can mitigate biases and help your marketing and sales teams make informed decisions. We dive deep into the significance of asking the right questions during data collection and involving diverse perspectives to ensure the process is both trusted and actionable. Learn how to correlate the time invested in data collection with the value of the output, ensuring every bit of data you collect works for you.

Finally, we emphasize the importance of understanding the "why" behind data and metrics, especially in light of the challenges faced in achieving sales quotas in 2024. Hear how combining data analysis with anecdotal market insights can provide a complete picture of industry trends. As we gear up for the Executive Summit in Hoboken, New Jersey, from October 10th to 11th, we share our excitement for commercial growth, sustainability workshops, and celebrating the Sales and Marketing Mountain Mover Awards. This episode is packed with practical strategies and insights that will set you up for success in the ever-evolving logistics landscape.

Register for Executive Summit
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Get ready to explore the ever-evolving world of transportation sales and marketing with Jeff Price, the Marketing Director at JAXPORT. Jeff takes us through JAXPORT's strategic initiatives for the exciting start to 2025, including their involvement in pivotal industry events like the Retail Industry Leaders Association's conference. He also shares his personal journey at JAXPORT, celebrating its accolade as Florida's top container port by volume, and offers insights into current industry trends, such as tariffs and changes in ocean carrier alliances.

Imagine creating 30 AI agent teams in just 30 days—sound impossible? We unpack this transformative journey and explore the role of AI agents in reshaping sales and marketing landscapes. By drawing comparisons to the industrial revolution, we emphasize the freedom AI affords in task selection and the critical importance of human oversight. Discover how AI can be a powerful ally in boosting team efficiency, with examples from HubSpot's innovative "Breeze" initiative designed to enhance user experiences and productivity.

As we delve deeper, we highlight the creation of an informal AI council at JAXPORT, a collaborative effort to integrate AI efficiently across departments without reinventing the wheel. We discuss strategies for maintaining data privacy and the importance of specialized training to ensure AI's seamless incorporation into existing processes. Finally, we offer a glimpse into the TMSA awards program, sharing tips on crafting compelling submissions and aligning marketing strategies with business goals.

Submit a nomination for one of TMSA's awards
Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Curious about how to revolutionize your marketing strategy? Discover how to harness the power of podcasts in the transportation and logistics industry through our engaging conversation with Trey Griggs, Founder and CEO of BETA Consulting Group. We chat with Trey about his journey from journalism and radio to hosting successful podcasts like "Word on the Street" and "Iron Minds."

Ever wondered what makes a podcast truly stand out? In our discussion, we break down the essential ingredients for creating a compelling podcast. Authenticity and genuine conversational flow are key. Whether it's a short, impactful episode or a deep, insightful conversation, we emphasize letting the content guide the duration. Balancing entertainment with valuable insights is crucial to keeping your audience hooked and coming back for more.

Finally, unlock the secrets to maximizing your podcast's impact on marketing and brand presence. Learn how leaders have leveraged their podcast appearances to build trust and boost company recognition. We also talk about the practicalities of maintaining engaging content, from minimal editing to the commitment of live shows. Plus, find out how external creative help and AI can keep your podcast fresh and relevant. Tune in for practical tips and inspiring examples that can elevate your marketing game through the power of podcasting.

Register for Executive Summit
Apply to be a guest on the podcast
Check out Broker Carrier Summit

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Unlock the secrets to thriving in the transportation industry with insights from David Hoppens, the VP of Sales and Marketing at Momentum Transportation and former president of TMSA. Discover how David’s unanticipated start in the railroad industry shaped his versatile career. Learn from his experiences navigating industry disruptions like the early 2000s investment wave in China and the Great Recession. David emphasizes the importance of diversifying skill sets across sales, marketing, operations, and finance to stay ahead of market trends and excel in challenging times.

Explore how to strategically target resilient industry segments and make informed investment decisions during election cycles. Gain valuable knowledge on the impact of government programs in clean energy and technology infrastructure. Highlighting the growing importance of green energy projects, we also offer a sneak peek of the upcoming TMSA Executive Summit, featuring exciting panels, sustainability talks, and networking opportunities.

Register for Executive Summit
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ever wondered what it takes to transform logistics marketing from the ground up? This episode of "On the Move" promises to enlighten you with the journey of Leigh Sauter, Founder of Glass Ball Consulting and Co-founder of Spark Change Lab. Leigh shares her rich experience, from the freight brokerage world to establishing her own consulting firm, emphasizing the paramount importance of people-centric cultures in driving business success. Tune in to understand how staying true to your vision and values can significantly boost employee engagement and customer satisfaction.

In our exploration of remote work, we tackle the pressing question: how can you build genuine relationships in a virtual workspace? Discover innovative ways to foster team spirit with virtual coffee meetups via Slack plugins and the occasional in-person gathering. We dive into personal stories that highlight the flexibility remote work offers, particularly for parents and caregivers, demonstrating how catering to individual needs can enhance productivity, retention, and job satisfaction.

Then we take a deep dive into the transformative power of professional growth within the Transportation Marketing & Sales Association (TMSA). Leigh gives us a peek into our supportive community that offers invaluable networking and insights. We also touch on the Spark Change Lab initiative addressing industry challenges through collaborative problem-solving. Plus, get excited for the upcoming TMSA Executive Summit in Hoboken, where the focus will be on elevating the role of marketing within the supply chain industry. This episode is a celebration of balancing future aspirations with savoring the present, inviting you to share your own success stories in transportation and logistics.

Register for Executive Summit
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ever wondered how a career in transportation can evolve into a leadership role focused on innovation and sustainability? Join us on "On the Move" as we sit down with Rob McNeil, Vice President of Sales and Solutions at TA Dedicated. From his formative years in Green Bay, Wisconsin, influenced by the Schneider family, to spearheading sales and supply chain engineering at Schneider National, Rob's journey is a testament to the power of problem-solving and relationship-building. He shares insights into his unexpected foray into sales and how these skills have become instrumental in his current role, where he optimizes customer fleets through data-driven solutions.

Curious about how businesses are rising to meet the demands of sustainability in the transportation industry? Our conversation shifts to the burgeoning importance of sustainable practices, initially sparked by customer demands for certifications like EcoVadis. Rob opens up about the company's rapid evolution over the past 18 months, highlighting the significant role of technological advancements in this transformation. Discover how stepping out of one's comfort zone can lead to immense growth and the unique impact dedicated providers can make in the realm of sustainability.

Lastly, we tackle practical strategies for sustainability and current industry trends. Learn how small, incremental changes can lead to substantial reductions in carbon emissions, from tracking miles per gallon to improving fuel efficiency. Get excited about the upcoming Executive Summit, promising a rich lineup of discussions on sustainability and industry trends. And, of course, we couldn't ignore the ongoing freight recession—hear how businesses are navigating these challenging times and strategizing for the future. Packed with insights and inspiring stories, this episode is a must-listen for anyone vested in the future of transportation.

Register for Executive Summit
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

April Morone's journey from managing a McDonald's to making waves in the logistics industry is nothing short of inspiring. Imagine unexpectedly entering the logistics world through a friend's family trucking business and finding a lifelong passion. With over 26 years of experience, April brings a wealth of knowledge and unique insights into the fast-paced, ever-evolving field of logistics. This episode unravels her story, from early days of load planning to her varied roles in military quality management and commercial logistics, drawing parallels to assembling a never-ending puzzle. Her experiences paint a vivid picture of an industry that constantly challenges and fuels her enthusiasm.

As a woman thriving in a male-dominated field, April shares her transformative journey toward empathetic and trust-based leadership. She opens up about shifting from a strict productivity-driven culture to a positive, incentive-based approach. The turning point? Visualizing her own son in similar work situations, prompting her to make small yet significant changes that boosted team morale and productivity. Through candid discussions, April reveals the power of understanding individual strengths and fostering genuine relationships within a team. This conversation is all about leadership, growth, and navigating the ever-changing landscape of logistics, making it a must-listen for anyone interested in the intricacies of the industry.

Register for Executive Summit
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What happens when a law student's path takes an unexpected turn into the world of logistics and transportation? Find out as we sit down with Anthony Pagnotto, Vice President of Global Sales and Marketing at Mohawk Global. Anthony shares his journey from the University of Tennessee to becoming a key player in the logistics industry. We explore the critical role education and staying updated on regulatory changes play in achieving success. Anthony also sheds light on significant disruptions in the ocean freight sector, from the Hanjin bankruptcy to the COVID-19 pandemic, and offers valuable strategies for building resilient supply chains.

Curious about the real impact of consolidation within the ocean carrier industry and the ongoing tug-of-war between lowest landed cost and robust transportation planning? Anthony brings his extensive experience to the table, discussing how improved capacity management has reshaped the landscape and the increased demands placed on shippers. We also dive into the nuances of the current US economy, effective messaging in logistics, and the balance between technological advancements and human expertise. This episode is a must-listen for anyone looking to understand the challenges and opportunities in the ever-evolving transportation sector.

As we close our conversation, Anthony emphasizes the importance of professional relationships, industry associations like TMSA, and non-linear career paths. Discover how networking and skill accumulation can pave the way for career growth, and why focusing on both physical and mental well-being is essential.

Register for Executive Summit
Submit nomination for Mountain Mover Awards
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ever wondered how a small-town errand service can transform into a logistics powerhouse? Roslyn Ellerbee, the inspiring CEO and Founder of Express Errands and Courier, and Dream Team Digital Marketing, joins us to share her journey from North Carolina to the top of the logistics industry. This episode is packed with Roslyn's personal stories about pivotal networking events, her passion for marketing, and her latest venture, the Courier Pro—a six-week live program designed to empower aspiring couriers with the skills they need to succeed.

We also venture into a critical discussion on Diversity, Equity, and Inclusion (DE&I) within the Customized Logistics and Delivery Association (CLDA). Roslyn breaks ground as the first African-American female on the CLDA board, offering insights into the importance of diverse leadership in traditionally male-dominated industries. Understand how CLDA is setting the bar for inclusive practices and learn from Roslyn's personal triumphs and challenges in fostering a welcoming workplace where everyone feels valued.

The episode wraps up with a celebration of Roslyn's incredible achievements, including her recent accolade as the 2024 Enterprising Woman of the Year and winning a $10,000 scholarship from Bank of America. Reflecting on her best year in business yet, Roslyn shares the joy of professional recognition, the pride of her family, and her advice to young professionals on the impact of early adulthood decisions. Don't miss this episode filled with practical advice, heartfelt reflections, and inspiring stories from a trailblazer in transportation and logistics.

Register for Executive Summit
Submit Nomination for Mountain Mover Award
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ever wondered how continuous goal setting and strategic planning can revolutionize your business? In this episode of "On the Move," we sit down with Mike Riccio, CEO of More Than Miles Consulting, to uncover the secrets behind his successful career in the transportation and logistics industry. Mike reveals his experiences with Leonard's Express, a family-owned trucking and brokerage company, and shares his passion for coaching and mentoring small businesses. Learn why regular goal reviews and adjustments are crucial for staying aligned with the ever-evolving business landscape, and discover the common pitfalls to avoid in your growth journey.

Transform your goal-setting approach with actionable strategies inspired by James Clear's "Atomic Habits." We discuss how breaking tasks into 15-minute increments can lead to consistent progress without feeling overwhelmed. From maintaining new habits to tackling complex work presentations, we bring you practical examples to illustrate the power of methodical, incremental steps. Additionally, we highlight the importance of calendar management and strategic time-blocking to ensure productivity and high-quality outcomes. Whether you're an entrepreneur or a seasoned professional, these insights could be the key to achieving your goals.

Volunteering can open doors to significant business opportunities and forge deep, meaningful connections. We share heartwarming stories of how giving back has enriched our lives both personally and professionally. Reflecting on Mike's journey, we touch on the importance of stepping out of comfort zones, setting intentional goals, and seeking accountability. The episode wraps up with valuable advice on staying calm, treasuring relationships, and prioritizing health.

Register for Executive Summit
Submit Nomination for Mountain Mover Award
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ever wondered how a career that starts at a small comb and brush company can lead to a top executive role in logistics? Hear from Michael Campese, the CMO and CXO at Estate Forwarding Worldwide, as he shares his extraordinary journey through the logistics industry. From humble beginnings to a series of pivotal roles at Estes Express Lines, Michael provides a glimpse into how diverse experiences within a single company can shape a robust and adaptable career. Michael's unique perspective as both a marketing and a customer experience leader offers insights into harmonizing these crucial aspects to boost business operations and client satisfaction.

In this episode, we unravel the significance of holistic customer experience by connecting the dots between marketing, sales, and customer service. Drawing from our own experiences, we underscore the need for breaking down departmental silos and fostering shared goals. We also delve into the growing importance of AI in personalized marketing and its role in aligning marketing with HR to build a consistent company culture. The conversation is enriched with real-world examples, shedding light on how every role within a company can contribute to an exceptional customer experience.

As we venture into the realm of emerging technologies, Michael and I explore the transformative potential of AI tools like sentiment analysis, intelligent routing, and more. We discuss the utility of platforms like Adobe Express, Salesforce's Einstein AI, and Microsoft's Co-pilot in revolutionizing business operations. We also emphasize a strategic approach to tech adoption, advocating for starting small and exploring free options. To wrap up, we express our excitement for TMSA's upcoming benchmarking study and award announcements, encouraging you to nominate standout professionals. This episode is a treasure trove of insights for anyone passionate about customer experience and technological innovation.

Register for Executive Summit
Submit Nomination for Mountain Mover Award
Apply to be a guest on the podcast

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Have you ever considered how integrating people, profit, and purpose could revolutionize your business strategy? Join us for a compelling conversation with Kameel Gaines, the founder and CEO of Rig on Wheels. Kameel distills key insights from her recent TMSA ELEVATE panel, shedding light on innovative ways marketing and sales can work in unison, inspired by Kara from Lead Coverage. Camille’s unique perspective of starting with profit to gauge business effectiveness offers a refreshing look at achieving impactful results and boosting employee engagement.

Dive into the significance of diversity and inclusion in logistics as Kameel discusses her new book, "Competing with Giants," and her "Faces of the Road" Calendar initiative. Celebrating the diverse faces behind the wheels, Kameel shares actionable strategies for creating an equitable workplace. Reflecting on her personal journey from Chicago to Houston, Kameel underscores the transformative power of self-trust and intuition in business growth.

Register for Executive Summit
Submit nomination for Mountain Mover Awards
Check out Faces of the Road Calendar and Competing with Giants book - get 15% off with TMSA15 code

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Unlock the secrets to mastering trade show strategies in the transportation and logistics industry with insights from Patrick McFarland, Senior Director of Marketing at ITS Logistics. Explore how ITS Logistics has strategically harnessed trade shows to elevate their brand and connect with key industry players by meticulously evaluating which events are worth attending. Patrick breaks down the processes they use to gauge success, focusing on meaningful engagements and revenue generation. Promising not just theory but actionable tactics, this episode reveals how a structured approach before, during, and after a trade show can maximize impact and ensure beneficial outcomes.

Dive deep into the essential pre-show preparations that can transform a trade show from a daunting task to a rewarding experience. Discover how to leverage past event data and targeted marketing strategies to identify and engage with potential attendees effectively. On the show floor, learn the nuances of proactive engagement to foster significant conversations between shippers and providers. Finally, unfold the art of post-show communication, maintaining a balance that turns initial interactions into lasting partnerships without overwhelming new connections. It's about identifying, engaging, and evolving relationships through a carefully crafted strategy.

Get inspired by the creativity that goes into crafting a compelling trade show booth and the memorable swag that draws attendees in. From the flexibility needed in booth design to accommodate different industry verticals to the irresistible appeal of well-chosen giveaways, we explore what it takes to stand out. Patrick shares anecdotes and lessons learned, including how effective promotion strategies can keep your brand top of mind. Uncover the significance of networking within the supply chain industry and how organizations like TMSA can play a crucial role in professional development. 

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Join us as we celebrate the 100-year anniversary of TMSA with Candi Cybator, Director of Marketing at PITT OHIO, who leads the anniversary task force. Candi provides powerful insights into the history of TMSA, from its origins as a railroad advertising group to its current diverse membership, shedding light on how this evolution parallels the broader transformations in the transportation industry. This conversation is more than a history lesson; it's a lesson on adaptation, growth, and the relentless march of progress in an ever-changing sector.

Imagine a professional relationship that blossoms into a deep personal friendship over 12 years. That’s precisely the kind of bond formed within the TMSA community, and we share an emotional story that illustrates the power of such connections. From mutual support to mentorship, the episode highlights the touching moments, including the joyous receipt of the TMSA Lifetime Achievement Award. These narratives underscore the significance of community and support in professional organizations, showcasing how active participation and recognition can lead to personal and professional fulfillment.

Marketing within the transportation industry is evolving, and TMSA is at the forefront of these changes. We discuss the shift from traditional methods to innovative digital strategies, highlighting the strong presence of women in this male-dominated field. Discover the importance of educational content over purely promotional material, the resurgence of direct mail, and the enduring relevance of SEO and digital campaigns. Plus, we invite you to contribute your own TMSA stories, enriching our collective history and celebrating the community's shared experiences. This episode is a must-listen for anyone eager to understand the dynamic interplay between marketing trends and industry transformations.

Check out TMSA's Century Collection
Nominate someone for the Mountain Mover Award
Register for Executive Summit

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Unlock the secrets to working smarter, not harder, in the transportation and logistics industry with insights from Michelle LeBlanc, Founder and CEO of Drop & Hook. Michelle shares her key takeaways from the TMSA ELEVATE Conference, focusing on how AI can revolutionize how professionals manage increasing responsibilities with limited resources. You'll learn about the specific functions and limitations of AI tools and the critical evaluation necessary for effective social media management.

Curiosity drives success, especially in marketing. We explore the importance of asking "why" when setting digital marketing goals and delve into the practical aspects of tracking and measuring campaign successes. From using tools like HubSpot and UTM codes to the value of full-funnel reporting, this segment provides a comprehensive guide to understanding your marketing impact. Plus, discover the benefits of engaging directly with new customers to validate tracking data and refine your strategies.

Effective communication within an organization can bridge gaps and foster collaboration. We'll discuss strategies for marketers to translate their efforts into language that resonates with non-marketing departments, building internal personas to convey value and learn how to align with sales teams and enhance employer branding. Finally, stay updated on TMSA initiatives, including the prestigious Mountain Mover Award, and celebrate excellence in sales and marketing with us. Special thanks to Michelle LeBlanc for her invaluable insights and contributions.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Join us for a conversation with Coleman Ruffin, VP of Operations at Beta Consulting Group, as he shares his journey from an account executive to a branding and marketing expert. Coleman’s experience spans over a decade, demonstrating the benefits of varied career paths and continuous learning. Plus, get an inside look at the upcoming TMSA ELEVATE Conference, where educational resources and networking are in the spotlight.

We delve into the importance of ongoing training and the dangers of promoting without proper preparation. Coleman and Jen also discuss the role of self-awareness in making career choices and the impact of industry associations and professional networks in providing leadership opportunities and mentorship.

Planning to attend the TMSA ELEVATE Conference? Learn what to expect, from panels and breakout sessions to themed events and wellness initiatives. We share tips on making the most out of the experience, emphasizing the joy of the career journey. 

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Join us as we sit down with Lisa-Marie Manso-Davidson, the dynamic COO of Swish Advertising, who unveils the cutting-edge trends shaping recruitment marketing today. From leveraging AI and programmatic platforms to overcoming the challenges of the freight market, Lisa-Marie breaks down how Swish Advertising is setting new standards. We'll also look at the economic landscape, drawing insightful parallels to past downturns and speculating on what the future may hold.

We’ll also dive into the strategic role of AI in recruitment and marketing, rooted in thorough research and human expertise. Hear from Swish Advertising's CEO, Bill Davidson, on the critical need for recruitment departments to gear up now while things are slow. Lisa -Marie shares her thoughts on the irreplaceable value of human interaction in areas like DE&I and employer branding. Additionally, we explore the cultural nuances and ongoing efforts to celebrate diversity and empower women in business, setting the stage for exciting initiatives at the upcoming TMSA Elevate Conference. Don’t miss this engaging episode packed with actionable insights and forward-thinking strategies.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Discover the ways Kaitlyn Quin from NFI Industries is redefining how we attract talent in the ever-evolving trucking industry. As a pioneer in her role as Recruitment Marketing Manager, Kaitlyn takes us behind the scenes of merging the worlds of HR and marketing to create a cohesive brand message that resonates with potential recruits. She unveils the importance of reflecting genuine company culture within job advertisements and how this transparency not only appeals to job seekers but also ensures the right fit for the organization. Her career progression from operations support to establishing a new frontier in recruitment highlights the transformative power of innovation and cross-departmental synergy.

Tune in for an enlightening discussion on the strategy behind effective social media engagement and adapting recruitment efforts to align with the preferences of different demographic groups. She shares how fostering a collaborative environment and encouraging input from social media experts, interns, and recruiters can lead to a more dynamic and responsive recruitment process. Anticipation builds as Kaitlyn also teases her participation in an upcoming panel at the TMSA ELEVATE Conference, promising to share her fresh perspectives and the impact these insights have on the future of workforce management in the trucking industry.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

The journey of a marketer is often a tale of evolution and adaptability, and Chris Foshee's path from nurturing a childhood dream of becoming a rodeo clown to establishing himself as a marketing maestro at Red Classic is no exception. In the latest podcast episode, Chris delves into the heart of marketing, revealing the importance of storytelling in creating enduring connections between brands and audiences.

Chris's initial love for writing and storytelling is a common thread throughout his career. From his early days of submitting imaginative tales to publications to his role as a sports editor right out of college, he has consistently honed his craft. His experience illustrates the transformative power of storytelling in business, a skill that remains central to effective marketing and brand development and one that the keynote speaker at TMSA’s ELEVATE will speak on.

This episode is a great resource for anyone looking to understand the dynamics of marketing within the transportation and logistics industry. It is a reminder that at the heart of marketing lies the ability to craft a narrative that resonates, engages, and fosters genuine relationships with your audience.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Join the celebration as we sit down with trailblazer Emily Vaughn Janson, TMSA's first woman board president, on our latest podcast episode. Emily's story is one of vision and tenacity, tracing her path from advertising sales to her influential role at Supply Chain Brain and now, and her pivotal involvement in TMSA's centennial milestone. We explore the pillars of community and collaboration, uncovering how TMSA's ethos brings together industry competitors for common growth—a testament to the power of unity in the business world. We also peek into the ELEVATE Conference's role in professional networking and development, offering a glimpse into the future of the supply chain industry.

Balancing a high-powered career with the demands of motherhood can feel like performing a delicate ballet, and Emily offers an intimate look at this intricate dance. She shares her strategies for managing life's daily pressures with finesse, championing the CEO mindset for family life and the importance of setting non-negotiable boundaries. For all the working mothers navigating this challenging juggling act, our conversation extends a heartfelt message of solidarity and encouragement, affirming that it's indeed possible to nurture a thriving career and raise successful children simultaneously.

We wrap up with a spotlight on inclusivity and a well-rounded workplace, reflecting on TMSA's DEI task force initiatives and the introduction of a wellness room for conference attendees—a sanctuary for those needing a moment of peace. Emily emphasizes creating spaces that respect and accommodate everyone's needs, ensuring a healthier work-life balance and championing policies that support it. As we conclude, Emily offers her reflections, leaving us with nuggets of career advice and the wisdom of leading with authenticity and a readiness for transformation, setting the tone for the next century of TMSA's legacy.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On this episode, we chat with Holly LaBoda, TMSA's Education Committee Co-Chair, where we peel back the curtain on the meticulous process of curating speaker lineups for TMSA events and what is in store for this year's conference. Holly generously shares her journey from TMSA volunteer to education co-chair, offering nuggets of wisdom on what makes a speaker proposal truly stand out. 

This year's ELEVATE Conference is set to be an incredible experience with sessions like our economic panel poised to dissect and predict economic futures, alongside quick-fire 15-minute sessions from industry experts like Cassandra Gaines and Dionne Noisette. We're not just talking about your average conference schedule—imagine a tapestry of stories interwoven to teach, inspire, and transform your approach to the business world. 

Step into the heart of a community that values connection and personal growth. TMSA's focus isn't just on professional enrichment—we're also creating spaces for attendees to find quiet and rejuvenate - like the dedicated wellness room. From the warm welcome extended to first-timers to the initiatives that ensure everyone contributes to a larger community impact, this episode highlights the essence of what makes ELEVATE a standout event. Join us and discover how TMSA's commitment to nurturing a tight-knit community can amplify your conference experience and foster lasting relationships.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Beth Malik isn't just making moves in the world of transportation and logistics; she's steering the ship with unparalleled dedication and insight. As we gather around the mic with this powerhouse, the Senior Director of Marketing at SMC3 and soon-to-be President of TMSA, we uncover her inspiring ascent through the industry. Beth regales us with tales from her academic beginnings to her strategic maneuvers across various roles, culminating in her vital part at SMC3. Through her narrative, we understand the profound influence of the transportation sector and the camaraderie found in professional associations like TMSA. 

Our conversation takes a committed turn as we discuss what it truly means to be a part of a working board. Serving on TMSA isn't just a title; it's a calling that Beth and her peers answer with vigor and a desire to leave a legacy. As we approach the ELEVATE Conference, the excitement is palpable—not just for the event itself but for the collaborative spirit it embodies. We explore the future of TMSA, including initiatives like the DEI task force, and the seismic shifts brought about by engaged and diverse board members. This episode is a great look into TMSA and the community that drives it forward.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Kate DiLeo, our keynote speaker for the 2025 TMSA ELEVATE Conference joins us for this episode of On the Move. As we gear up for the conference in Austin, Texas, we dive into the world of marketing and sales within the transportation industry and learn about Kate's path into public speaking, highlighting the synergy that drives industry growth.

Join us as we unravel the art of brand storytelling and its power to engage the right audience at the right time. We emphasize a systematic approach to marketing and sales materials that avoids drowning potential clients in information overload. By honing clear, concise messaging, we aim to bridge the gap between marketing and sales teams. We're also excited to announce a follow-up virtual workshop post-conference, where participants can apply their newfound insights to refine their organizational brand messaging and sustain momentum long after the event.

Lastly, we shine a light on the indispensable role of brand alignment and stakeholder involvement. Sharing a personal story, we reveal the potential hazards of sidelining key players and how inclusive strategies can revolutionize outcomes, boosting qualified leads, close ratios, and revenue. With exciting updates about the ELEVATE Conference, our enthusiasm is palpable as we anticipate engaging with everyone in Austin. Stay tuned for more thrilling announcements post-Kate's presentation, and thank you for joining us on this journey to thrive in the transportation sector.

Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Join TMSA HQ team, Jennifer Karpus-Romain and Tiffany Yates as they wrap up a year filled with innovation, reflection, and celebration. We talk about TMSA's centennial anniversary, our highlights from the past year, and what we're looking forward to for 2025. Join us as we celebrate our achievements and look forward to the exciting possibilities in the coming year!

Check out these links referenced in the podcast!

• 100-years of fun video
• 100-year page (includes virtual donor wall and timeline)
• 2025 TMSA ELEVATE Keynote Session
• Virtual Workshop - Build YOUR Organization’s Brand Trifecta Messaging to Have Conversations That CONVERT
• 2025 Industry Expert Call for Speakers (open through December 31, 2024)
• 2025 Awards Page (Trailblazer, Rising Stars, and Purpose open January 6, 2025)
• On the Move with Courtney Keenan talking about 2025 TMSA awards
• Apply to be a guest on "On the Move" in 2025

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

We welcome Courtney Keenan, chairperson of the TMSA Recognition Committee and Marketing Manager at Lineage, to the latest episode of On the Move. Courtney shares her valuable perspective on the evolution of the TMSA award program, moving from the Compass Awards to a dynamic recognition program. We focus on the significance of continuous learning and the power of feedback, and Courtney explains why she holds the Purpose Awards in such high regard.

As we progress, we provide a comprehensive roadmap for the TMSA award submissions, highlighting categories like Purpose, Rising Stars, Mountain Movers, and Trailblazers, with key dates from January to June. Applicants will find our tips invaluable, focusing on the art of storytelling and the importance of data in crafting compelling nominations. If you're considering nominating someone or yourself for a TMSA award - this episode is a must!

Check out the full TMSA award page where you'll find the award categories, dates, past winners, and links to apply once open! TMSA Awards

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Transportation recruiting is evolving, and Charlie Saffro, CEO and Founder of CS Recruiting, joins us to explore the state of the freight job market in 2024 and what lies ahead for 2025. Charlie sheds light on the growing importance of soft skills like adaptability and AI proficiency in supply chain recruitment, emphasizing cultural fit and human connection even as technology reshapes the industry.

We navigate the intriguing dynamics between AI integration and human interaction within customer service and negotiation contexts. Explore the frustrations that arise when technology falters and the irreplaceable need for human touch and intervention. The episode also draws attention to the ongoing struggles in the freight job market, highlighting the imbalance between job seekers and available positions. Insightful predictions suggest an extended period of recovery, with mixed feelings of optimism and caution about the industry's future.

Our discussion expands into strategic approaches for networking and job seeking, underscoring the significance of retention and attraction strategies that mirror company values. Discover how job seekers can enhance their prospects by refining their soft skills, leveraging AI, and making personal connections with potential employers. Adding a heartfelt touch, we reflect on memorable food adventures that evoke nostalgia and emotional connections, while contemplating life's pivotal transitions with gratitude. Join us for a thoughtful exploration of these themes as we envision brighter days ahead.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Curious about the intersection of logistics and creativity? Eileen Curran, the newest board member of the Transportation Marketing and Sales Association (TMSA), shares her journey through the industrial and supply chain sectors. She encourages young professionals and fresh graduates to explore this dynamic field that marries versatility and creativity, especially with the increasing relevance of data mining and the supply chain boom post-pandemic.

Join us as we highlight the power of collaboration and the sense of community within TMSA. We delve into the transformative impact of TMSA's Diversity, Equity, and Inclusion (DEI) task force, showcasing how supportive conversations and a commitment to valuing diverse perspectives have sparked change. The journey doesn't stop there; we also discuss the role of mentorship, community involvement, and the unique participatory nature of TMSA events that make them truly special.

Finally, we bring to light insights on customer-centric strategies in today's tech-savvy world, emphasizing the importance of aligning business strategies with customer needs.

Register for TMSA ELEVATE now!

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What if navigating the logistics industry as a female founder could spark a revolution in how we understand marketing effectiveness? Kara Brown, CEO of Lead Coverage, shares her incredible journey from loading trucks to building a successful business from the ground up and writing her own book. Through determination and community support, Kara has become a pivotal force in a traditionally male-dominated field. Her story is a testament to the power of perseverance, highlighting the milestones of securing million-dollar clients and building a thriving enterprise. Join us as Kara shares insights on her path to success and the hurdles she has overcome.

Explore the journey of writing and launching a business book, with Kara's book serving as a "250-page business card" designed to empower marketers in leadership. This episode delves into the balance of personal and professional growth, reflecting on career milestones and future aspirations, including a potential second book about women's experiences in the supply chain industry. As we celebrate the release of "The Revenue Engine," Kara offers a candid look at finding satisfaction in achievements and the excitement of contributing valuable insights to the industry.

Get your copy of The Revenue Engine today!

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA's On The Move Podcast - Featuring Kelly Usher

In this episode of On the Move, we’re joined by Kelly Usher, Executive Director of the Traffic Club of Chicago, who brings years of leadership, operations, and community-building experience to one of the most established networking organizations in transportation.
Kelly shares her career journey—from her roots in recruiting and association management to leading one of the most active professional clubs in logistics. We’ll talk about how organizations like TCC continue to evolve to meet modern member needs, and what collaboration looks like across the industry as she joins us for her first TMSA event at the Executive Summit, followed by the joint TMSA × TCC networking event.
Whether you’re an industry veteran or a new leader looking to grow your network, this conversation explores how community and connection are still at the heart of transportation.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Anthony Pagnotto

In this episode, we sit down with Anthony Pagnotto, VP of Global Sales & Marketing at Mohawk Global, to get his take on what’s going on in today’s trade landscape. From supply chain disruptions to shifting tariff regimes, Anthony will share the strategies Mohawk is using to flourish in a volatile environment.
He’ll also give us a preview of his upcoming session at the TMSA Executive Summit, “Thriving in a New Era of Global Trade”, where he’ll outline what companies need to be doing now to stay ahead—whether that’s re-thinking market risk, adapting sales & distribution models, or leaning into new trade relationships.
If you want insights from someone pushing global trade strategy at the intersection of sales, marketing, and supply chain, this is one conversation you won’t want to miss.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA’s On the Move, we’re joined by Jillian Montrello, Vice President of Business Development at VideoRequest, LLC. Jillian shares how VideoRequest is helping transportation and logistics companies of all sizes seamlessly integrate video into their day-to-day operations—from sales outreach to marketing campaigns and beyond.
 
We dive into how teams are leveraging video to personalize communication, build trust quickly, and stand out in a crowded marketplace—without the need for costly equipment or complex production. Jillian also highlights the measurable impact her clients are seeing and outlines best-use cases for video testimonials that drive results, especially in sales and marketing.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Kristy Knichel

In this episode of TMSA’s On the Move, we sit down with Kristy Knichel, CEO of Knichel Logistics, Inc. and a featured speaker at the upcoming 2025 TMSA ELEVATE Conference. Kristy shares a preview of her powerful session, where she’ll unpack what it really takes to lead—not from the top down, but from the inside out.

We explore the importance of humility, resilience, and staying hands-on in an industry that’s constantly evolving. Kristy also reflects on her longevity in transportation and logistics, what’s kept her inspired over the years, and why she believes fostering the next generation of talent is one of the most important roles a leader can play.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Jessica Whidt

In this episode of TMSA’s On the Move, we’re joined by Jessica Whidt, Managing Director at Warner Communications (A Millwright Agency), for a powerful conversation on navigating communication during times of regulatory uncertainty. Jessica shares expert insights on how brands in transportation and logistics can lead with clarity, consistency, and credibility—even when the rules are still being written.
 
We dive into the critical role of thought leadership in building trust and visibility, how to prepare for and respond to crisis situations, and why strategic messaging is more vital than ever in today's shifting landscape. Jessica will also discuss what she's looking forward to in her first ELEVATE coming up in June.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Tami Richter, CVA

In this episode of TMSA’s On the Move, we sit down with Tami Richter, the VP of Event Operations at SXSW, to talk about event operations and marketing for SXSW, which is one of the nation’s largest entertainment events.

We’ll also dive into Tami’s upcoming TMSA ELEVATE panel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensures attendees, equipment, and experiences arrive seamlessly in Austin.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA’s On the Move, we sit down with Jason Green, President at Faye, to explore how transportation and logistics companies can strategically identify and prioritize AI projects for both quick wins and long-term success. Jason breaks down how AI-driven insights can enhance customer satisfaction by predicting and addressing potential challenges before they arise, ultimately improving efficiency and strengthening customer relationships. Additionally, TMSA’s Jennifer Karpus-Romain reflects on her time at Faye and how Jason’s leadership profoundly shaped her career.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Beth Malik

One year ago, Beth Malik helped us launch TMSA’s On the Move as our very first guest—now, she’s back to celebrate the podcast’s one-year anniversary! As Senior Director of Marketing at SMC3 and the President of TMSA’s Board, Beth shares what it’s been like to lead the association through its milestone 100-year anniversary while navigating a challenging market.

In this episode, Beth reflects on the evolution of TMSA, the power of community in times of uncertainty, and what’s next for the association. Whether you're a longtime member or new to TMSA, this conversation offers a behind-the-scenes look at how leadership, strategy, and resilience keep the organization moving forward.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Michelle LeBlanc

In this episode of TMSA’s On the Move, we welcome Michelle LeBlanc, CEO of Drop & Hook, to talk about her ongoing support of TMSA and the ever-growing role of video in marketing and sales. Michelle shares expert insights on how companies can harness the power of video to engage audiences, build trust, and drive business results in the logistics industry.

Beyond marketing strategy, we also dive into the current landscape of diversity, equity, and inclusion (DEI) and its impact on employer branding and recruitment marketing.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Mariana Vieth, Marketing Director at Kase and WSI
In this episode of TMSA’s On the Move, we sit down with Mariana Vieth, Marketing Director at Kase and WSI, to discuss the exciting launch of Kase and what it means for the logistics industry. Mariana shares insights into the brand’s vision, marketing strategies, and how it’s positioned to make an impact.

Beyond her work in marketing, Mariana is a passionate advocate for professional volunteering, actively contributing to both TMSA and IWLA. She shares how volunteering has helped her build connections, sharpen her skills, and elevate her career—proving that giving back can be just as rewarding professionally as it is personally. Tune in for an inspiring conversation about branding, leadership, and the power of getting involved in your industry.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA’s On the Move, we’re joined by Robert Bain—known as The Strongest Man in Logistics—for a high-energy conversation on all things marketing, branding, and business growth. We’ll explore how a strong brand identity fuels success in logistics, how strategic marketing creates opportunities, and most importantly, how you can merge your personal passions with your professional journey to stand out in the industry.

We’ll also dive into Robert’s upcoming session at the 2025 TMSA ELEVATE Conference, "Flex Your Brand: Building a Powerful Identity in Logistics." Whether you’re looking to refine your company’s image or amplify your personal brand, this episode is packed with actionable takeaways to help you flex your branding muscles.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.