ON THE MOVE: Transportation Sales & Marketing Success Stories – Details, episodes & analysis

Can you imagine navigating the fast-paced world of transportation marketing with insights from someone who grew up in a customs brokerage environment? Join us as Scott Case, founder and chief storyteller at Position : Global, unpacks his journey and offers a wealth of knowledge on helping small to medium-sized companies compete against industry giants. We promise you'll gain valuable insights into creating competitive marketing strategies that are both tailored and impactful.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of On the Move, TMSA sits down with Megan Lowery, Director of Marketing, and Brandon Russo, Director of Sales, at FST Logistics to explore the current trends shaping the market and their impact on the industry. Megan and Brandon dive into the critical need for alignment between sales and marketing teams to drive success. They share how FST Logistics prioritizes collaboration, culminating in their inaugural Sales and Marketing Summit, designed to foster teamwork, innovation, and shared goals. Tune in to learn actionable insights from a company that's leading by example in bridging the gap between these two essential functions. 

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Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Taylor Vandersteenhoven, Enterprise Sales Manager at Revenova, takes us on her incredible journey through the logistics industry. From her beginnings in Tennessee to her role at Revenova, Taylor's firsthand experience in customer sales and brokerage management provides a unique perspective on the challenges and trends shaping the freight industry today. She offers valuable insights into leveraging technology for enhanced efficiency and service, with a forward-looking view on what the industry can expect by 2025.

Leadership isn't just about meeting sales targets; it's about fostering an environment where professional and personal growth flourish. We explore effective leadership principles, emphasizing consistency, punctuality, and support over fear-based management. Taylor shares her experiences as a new mother, shedding light on the importance of balancing personal challenges with professional responsibilities. Celebrating wins, setting achievable goals, and maintaining open communication are key to maintaining strong team dynamics and productivity.

We also highlight the importance of workplace flexibility and self-awareness in aligning personal strengths with career roles. Through examples from the Marine Corps and remote work trends, we discuss the significance of open communication and adaptability. The conversation concludes with excitement about upcoming industry conferences, particularly the ELEVATE conference in Austin, Texas. These events offer transformative experiences and opportunities to connect with inspiring professionals in transportation and logistics. Join us in celebrating these enriching exchanges and the invaluable insights shared by Taylor Vandersteenhoven.

Register for the ELEVATE conference here: events.tmsatoday.org

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Celine Clayton, the newly promoted VP of Marketing at GreenscreensAI, shares her inspiring journey through the logistics industry, offering invaluable insights into career progression and the art of leadership. Discover how Selene transitioned from Marketing Director to her current role, nurtured by a truly supportive environment that encourages innovation and growth. With a focus on the power of problem-solving and the beauty of learning from failures, Selene reveals key strategies for thriving in marketing roles. She highlights the significance of autonomy and trust from leaders like CEO Dawn, crafting a thriving, empowered team culture. If you're eager to learn how embracing challenges can advance your career, this episode is a must-listen.

We also explore how Celine and her team manage to strike the perfect balance between fun and informative marketing, using Hawaiian shirts to craft a unique brand identity while tackling complex AI technologies. With plans for the coming year including more targeted educational content and the launch of new products like Illuminate and Ignite, there's plenty to be excited about. Anticipate the Elevate Conference 2025 in Austin, Texas, where the GreenscreensAI team will continue their journey of innovation and connection. Join us for a conversation that promises to inspire and motivate as Selene shares her experiences from this year's conference and her aspirations for the next. Don't miss out on the opportunity to gain a fresh perspective on the dynamic world of logistics marketing.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Have you ever wondered how a career setback can lead to an unexpected passion? Marina Mayer's journey from journalism to becoming a leader in the supply chain and logistics industry is nothing short of remarkable. In our latest episode of On the Move, we chat with Marina about the power of storytelling in industry-specific journalism and the vital role it plays in keeping professionals informed. She shares her insights on managing a diverse range of publications, emphasizing the importance of building a talented team aligned with her vision. 

Our discussion takes a turn as we delve into the evolving gender dynamics within the supply chain sector. A memorable interaction with a male attendee at a past event highlights the nuanced challenges women face in the workplace and the broader implications for all employees, including work-life balance. We also introduce some exciting elements for this year's Women in Supply Chain Forum, such as innovative networking sessions designed to foster community and interaction, ensuring everyone leaves feeling connected and inspired.

The episode wraps up with reflections on achieving a genuine work-life balance. Marina and I share personal growth stories and the importance of allowing ourselves to relax without guilt. As we anticipate the upcoming forum, we extend an invitation to our listeners to join us for an enriching experience. This conversation is packed with valuable insights, shared experiences, and empowering advice that promises to resonate with anyone navigating career challenges and growth.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Discover the inspiring journey of Katerina Jones, the 2024 Marketing Mountain Mover, as she breaks new ground in the transportation industry. Through her unwavering commitment to mentoring women and fostering a culture of growth at Fleet Advantage, Katerina is reshaping a traditionally male-dominated field. Join us as we explore how her innovative strategies and leadership have propelled her team to new heights, emphasizing the power of education, encouragement, and female empowerment in supply chain and logistics.

Explore the vibrant company culture at Fleet Advantage, where personal projects and family-like bonds fuel career growth and retention. We discuss the pivotal role of embracing industry changes and new technologies, such as EVs and autonomous driving, while providing clear growth pathways to nurture talent. Experience the rewards of senior management roles through the lens of mentorship and creative career progression, as we celebrate the engaging activities and events that keep employees connected, even from afar.

Uncover how Fleet Advantage remains at the forefront of the industry with a client-centric approach that treats potential clients as valued partners. Katerina shares her passion for strategic campaigns and charitable initiatives, including her leadership of the Kids Around the Corner foundation. Gain insights into upcoming TMSA webinars designed to enhance strategic sales leadership, with a special event on October 28th that promises to inspire growth and collaboration.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What lessons can be learned from the vibrant and multicultural journey of a top logistics executive? Join us on "On the Move" as Kimberly Cockrell Corley, the 2024 Sales Mountain Mover and CEO of Upward Bound Ventures, shares her remarkable career path that spans from Panama to Belgium and the UAE. Her story is one of breaking through assumptions and building trust across diverse cultures, highlighting how Latin American influences have enriched both her professional and personal life. As someone deeply passionate about logistics and the multicultural environment that comes with it, Kim offers invaluable insights into the transportation and logistics industry's nuances, making this episode a must-listen for anyone interested in global business success.

Our conversation doesn’t stop at the geographical borders; it extends into the realms of mentorship, networking, and industry challenges. We explore the transformative power of forming meaningful connections and how technological advancements are paving the way for a hopeful future in logistics. From her transition from major roles at companies like Maersk to founding Upward Brand Ventures, we discuss the importance of innovation and service in empowering business growth, particularly for early-stage companies. Kim's dedication to charitable work and mentoring young women also reminds us of the fulfillment found in giving back, urging listeners to identify and support causes that resonate with them.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Whitney Ennis, our guest and VP of Marketing and Communications at Trailer Bridge, shares her journey from a childhood influenced by her truck driver father to becoming a leader in the transportation marketing industry. Whitney's story brings to light the significance of personal branding in today's digital age, supported by insights from a Brand Builders Group study. Together, we explore how personal and corporate branding are intertwined, offering a fresh perspective on how these elements influence corporate success and decision-making, especially for younger generations seeking companies that resonate with their values.

Our conversation further touches on the professional growth and community engagements that have shaped our careers. With anecdotes from Whitney's transition from journalism to marketing and my own experiences with industry groups like the Propeller Club and TMSA, we find common ground in the importance of building meaningful relationships. These professional communities have evolved beyond networking to become pillars of support, particularly during challenging times like the COVID-19 pandemic. Whitney's path underscores the value of passion, seizing the right opportunities, and letting life's journey guide us toward fulfilling roles.

Balancing work and family life, especially for women in male-dominated industries, is a recurring theme. Whitney and I open up about our experiences with juggling career and personal commitments, highlighting the critical role of a strong support system and transparent communication. We underscore the necessity of setting boundaries and the importance of self-care to maintain well-being amidst life's chaos. As we reflect on the past, we offer heartfelt advice to our younger selves, encapsulating the continuous journey of growth, learning, and self-evolution.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What if an unexpected college injury could steer you toward a fulfilling career in logistics? This week on "On the Move," we bring you the inspiring story of Craig Lough, the Director of Strategic Planning at A. Duie Pyle. Craig shares his unconventional journey into the logistics industry, beginning with a twist of fate that led him to pursue a supply chain degree. We explore Craig's trajectory within A. Duie Pyle, delving into the rich history and culture of a company celebrating its 100-year anniversary. Learn about their evolution from a steel hauler to a versatile logistics provider and how the Pyle family's leadership and a strong sense of responsibility have maintained their esteemed reputation.

In a heartwarming segment, we shine a light on the WeMake program, which is transforming the lives of individuals on the autism spectrum by providing them with meaningful employment opportunities. Discover the challenges these individuals face upon aging out of the school system and how WeMake offers hope and a brighter future. Our discussion transitions to the upcoming TMSA Executive Summit in New Jersey. Finally, we emphasize the critical balance between short-term and long-term priorities in both personal and professional spheres, leaving listeners with valuable insights on maintaining well-being and effectiveness. Tune in for a rich episode filled with inspiring stories, industry insights, and a forward-looking perspective on the logistics sector.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ready to navigate the complexities of the transportation industry? Join us as we sit down with Matthew Berkshire, CEO of Flow Trans, who shares his extraordinary journey from being recruited by owner Charlie Johnson during his undergrad years to becoming the head of a major logistics company. Matthew recounts his rise through the ranks, emphasizing the importance of internal growth and belief in one’s potential. Together, we explore how possessing a clear understanding of your role within a broader organizational context and continuously honing your skills can be more fulfilling than simply chasing promotions or raises.

Curious about the economic forces reshaping the transportation market? Matthew and I examine the dramatic overscaling during the COVID-19 pandemic and the subsequent strive towards equilibrium. We discuss the influence of socio-political events, Federal Reserve actions, and regional market dynamics. Matthew also delves into Flow Trans' commitment to sustainability and their holistic approach to environmental practices, particularly in their Chicago operations. This portion of our conversation offers a comprehensive look into the challenges and opportunities brought about by these unprecedented times.

On the topic of personal and professional growth, we discuss the timeless wisdom found in Dale Carnegie’s "How to Win Friends and Influence People" and how it continues to shape our interactions. We also tackle the nuances of generational diversity in the workplace, the evolving perception of leadership, and the art of maximizing conference connections. Tune in for practical advice, market insights, and Matthew's unique perspective on leading a thriving logistics company.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.