Ok, Here’s The Thing... – Details, episodes & analysis

Is it possible for Entrepreneur Moms to find that ever illusive work/life balance? I think so!

In today's episode we get into the ways you can start to create a more balanced and grounded life - one that supports your life and business.

We cover:

- 3 simple ways to find your grounded center so you can create balance

- My go-to resources for a mindfulness and meditation practice 

- Simple ways to start creating work/life balance in your everyday

All the links:

Calm app

Mindfulness & Meditation YouTube Playlist

To Be Magnetic (affiliate link, use code KATIE8020 for 15% off)

5 Ways To Create A Personal Oasis - blog post to help you find your workspace

__________________

Ready to join of community of fellow Entrepreneur Moms who just get it?

Check out The Haven!

🔗 Connect with Katie:

Threads - @katiekastnermarketing

TikTok - @katiekastnermarketing

Blog - www.katiekastner.com

Leave a review & know that you make a difference!

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Imagine a place just for you - a community of small business marketing resources, business building expertise & women, just like you, navigating the world of entrepreneurship while also raising families. 

Welcome to The Haven - A Community For Entrepreneur Moms! 

Doors open soon but today I'm giving you a peek inside!

All the links:

The Haven - Info & 'Can't Wait'list

BTS Blog Post - Read here 

______________________________

🔗 Connect with Katie:

Threads - @katiekastnermarketing

TikTok - @katiekastnermarketing

Blog - www.katiekastner.com

Leave a review & know that you make a difference!

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. 

One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels. 

And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated!

This episode is actually a Live I did on Instagram as part of the launch for my new workbook - How To Build A Funnel For Your Small Business - and I answered questions, riffed on a few things and gave some insight into creating a funnel that is right for you. 

• What is a marketing funnel?: It's a much simpler idea than we've been led to believe. Not always "easy" to build, but simple to plan. 
• Do I need a marketing funnel?: The answer, annoyingly, is yes-ish.
• Does your funnel have to have a freebie?: It doesn't HAVE to but it sure does help!
• Other Tidbits:
  • Getting of TikTok & falling in love with Threads
  • Why "fundamentals are the building blocks of fun" is my mantra 
  • Email sequences as a nurturing powerhouse

Get the workbook here: How To Build A Marketing Funnel For Your Small Business

🔗 Connect with Katie:

Instagram - @katiemkmarketing

Threads - @katiekastnermarketing

Blog - www.katiekastner.com

Leave a review & know that you make a difference! 

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them!

On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney. 

Eliza took over her family's failing plantations in 1793 and within just a few years turned it all around. 

In a time when women had quiet literally no rights, Eliza made not just a name for herself in business but also created a pretty impressive legacy!

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiekastnermarketing

Blog Articles - www.katiekastner.com

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value, inspiration or helpful resources in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!

So you know you need to start doing some more strategic marketing for your business but you're not sure where to start... No problem! Start here!

In this episode I lay out how to create your marketing mix.

What is your Marketing Mix?

It's the basic marketing strategies and info you need to begin crafting messaging and creating content to promote your business and reach your dream audience. 

The Marketing Mix breakdown...

Step 1 - Get to know your audience so so well. Know what their needs & desires are AND where they spend their time online. (This will help you plan where to create content and focus your efforts)

Step 2 - Based on the info you gather about your dream audience, what content do you need to focus on? 

Is it content you already feel confident creating? Is it content and platforms that you need to spend some time learning?

Step 3 - Be ready to be flexible as your business evolves and your audience grows! Marketing is an art, not a science, so be in a learning & growth mindset always. 

Use this is a solid jumping off point for planning and refining your marketing strategy!

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos. 

The Big Takeaways...

• Importance of Mindset: A positive mindset is vital for entrepreneurial success.
• Identifying Growth Areas: Self-improvement starts with recognizing areas for growth.
• Work Commitment: Mindset work involves confronting the issues that fuel negativity.
• Healing Benefits: Mindset shift triggers a transformative healing process.
• Self-Love Through Mindset: Nurturing your mindset is a profound act of self-care.

Resources mentioned:

• 30 Days to Your Highest and Best: Free daily affirmations to foster growth and confidence.
• Rich As F*ck - Amanda Frances

Homework (for my star students!)

Start working on your mindset using the free affirmations resource. Share your mindset stories or strategies with me on Instagram. Let's chat about personal growth!

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. 

• Loneliness in Entrepreneurship: We explore feeling isolated when running a business, especially as solopreneurs. During our weekly accountability call, I share a personal anecdote about how the phrase "the Lonely Hearts Club" sparked a conversation about this issue with a fellow entrepreneur friend.
• Passion for Business: Despite our love and passion for our businesses, solitude can sometimes feel overwhelming. I reflect on how this love for what we do can ironically lead us to a sense of loneliness, akin to being members of a "Lonely Hearts Club."
• Entrepreneurial Bravado: There's a common misconception that entrepreneurs are always confident and self-assured adventurers. While this can be true, we are also humans who crave community and connection.
• Finding Support: I stress the importance of seeking out networking groups and communities, such as FemCity, which I joined and found incredibly beneficial. These groups can act as a support system, providing camaraderie and advice.
• The Weight of Responsibility: I discuss the heavy burden of being solely responsible for the success or failure of your business and how this can contribute to feelings of loneliness.
• Lack of Immediate Support: Entrepreneurship can be particularly lonely for those without immediate support from family and friends. I emphasize the importance of finding a community that understands and supports your journey.
• Burnout and Creativity Loss: I share my experience with burnout and how it was linked to my loneliness. Recognizing the need for support and community was crucial in overcoming this challenge.

• Professional Networking Groups: I encourage listeners to search for and join professional networking groups, both online and in-person, to find like-minded entrepreneurs.
• Finding a Mentor: Having a mentor who is further along in their entrepreneurial journey can provide invaluable support and guidance.
• Seeking Professional Help: If loneliness leads to burnout or other mental health concerns, I recommend speaking with a therapist or mental health professional.

I invite listeners who have experienced loneliness in their entrepreneurial endeavors to contact me via Instagram, DM, or email. Sharing our experiences can help us realize that we are not alone.

Check out FemCity - click here

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!

In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experiences and perspectives of your target customers. 

Key Takeaways:

• February Focus: This month is about reprogramming and rethinking our approach to business and life.
• Content Creation: Creating content that makes your audience feel seen and heard is crucial.
• Universal Experiences: Everyone has universal experiences, but the individual context can vary greatly.
• Content Buckets: I discuss using content buckets to organize content around universal experiences.
• Targeted Messaging: I emphasize the importance of creating specific messaging for individuals within the broader audience.
• Content Strategy: I share my strategy for balancing general messaging with specific, targeted content.
• Humanizing Marketing: I emphasize the goal of bringing humanity back into marketing and building genuine connections with audiences.

HOMEWORK ASSIGNMENT (for my star students!)

Identify a universal experience, create three personas with unique perspectives on that experience, and then craft content that speaks to one of those specific perspectives. Tag me on any social media content you create so I can give you an A+ and feedback!

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast!

This is where we talk about the how-to of marketing your business, while running your business and living your life. 

In this episode, I dive deep into the process of Content Mapping.

When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic. 

In this episode I use my free guide - Content Mapping In An Hour - as the template and you can download that right here.

🌱In this episode:

• What is the Content Mapping?
• Why is it so helpful to your content planning process?
• How do identify your dream audience
• Identifying content buckets & the content to fill them
• An overview of what the customer journey is
• A few right-now tips for creating content for your digital business

The content mapping process is super valuable and can be done with new or existing content so dive in with me & let's map some killer content!  

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

Welcome back to another episode of the Marketing and the Margins podcast!

This is where we get real about juggling the art of marketing your business while also living life! We are doing it all in the margins, babydolls, and we're keeping it real along the way!  

In this episode, I dive into the concept of my "Seed in the Snow" month - something that's become a yearly tradition of mine. I use January as a time for recalibration and planning after the hectic holiday season. 

Despite the cold, challenges and general chaos of the season, I emphasize the importance of using this time to reset personally and professionally.

I discuss how I've learned to embrace this period for stillness and preparation rather than rushing into new launches or projects.

🌱In this episode:

• What is the "Seed in the Snow" mindset?
• January (or any month, day, hour you choose) can be the perfect time for recalibration.
• The importance of planning over immediate action.
• Reflecting vs. rushing – finding the balance for better outcomes.
• Why big business launches might need to wait.
• Reestablishing routines and order in your life and home.
• Prioritizing self-care and health in the new year.
• How can the family get involved and benefit from this mindset?

I also touch on the importance of self-care, especially as I navigate my recent Lupus diagnosis, and how my family has adopted this mindset, benefiting from the calm and structure it brings.

I encourage listeners to consider adopting a "Seed in the Snow" mindset in their own lives, whether for a month, a weekend, or just an afternoon, to build a strong foundation for the year ahead.

4 Key Aspects of My “Seed in the Snow” Approach:

1. Prioritizing planning over immediate action.
2. Reflecting on ideas rather than hastily executing them.
3. Avoiding big business launches in January.
4. Reestablishing routines and order in both my personal life and business

___________________________

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!