Explore every episode of the podcast Not Your Average Online Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 081. The 120-Day Hiatus: Thriving Without Constant Content Creation | 26 Aug 2024 | 00:31:20 | |
Today's episode addresses the age old question:
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 080. Creating Accessibility In Your Business with Anna HeardinLondon | 26 Apr 2024 | 00:44:56 | |
Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?
This episode is a bit different, but so important, and I hope you enjoy! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 071. 4 Facebook Ads Strategies to Leverage in 2024 | 30 Nov 2023 | 00:25:11 | |
In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching. Time Stamped Overview: 03:31: Utilizing Facebook ads as an effective marketing strategies. 09:23: Comprehensive lead generation campaign strategies for success. 10:07: Ads target engaged audience for high-quality content to boost your omnipresence. 14:05: Using simple ads to remind prospect to buy. 17:19 Use messenger for two-way dialogue marketing. 20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH S2E1 - The Heart, Soul & Hustle Podcast is BACK! | 15 Nov 2020 | 00:26:43 | |
After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 135 - Creating a Low Ticket Digital Product Funnel | 05 Mar 2020 | 00:28:43 | |
Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 134: Behind the Scenes of Facebook Ads Management & Launching with Kathleen LeGrys & Karen Pattock | 31 Oct 2019 | 00:44:36 | |
Today’s episode is a little different than what I usually do on the podcast, but I’m so excited to dive in with my two guests Kathleen LeGrys and Karen Pattock, as we go behind the scenes of their Facebook Ads Management for their most recent membership site launch - the Wellness Business Insiders Club! For the full episode show notes and links mentioned, head to www.HeartSoulHustle.com/134 The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 133: Are You Ready for a Facebook Ads Agency? | 24 Oct 2019 | 00:23:36 | |
At the time of this recording, I'm determined to show up and play a bigger game more than ever before as I've just attended the signature events hosted by 2 of my biggest mentors - Amy Porterfield and James Wedmore - who have inspired me to do so. That's why I'm coming to you today with some behind the scenes changes we've made here over at Heart, Soul & Hustle. In particular, the underground pivot we've made to go from offering online courses to offering intimate 1-1 services as a Facebook Ads Agency. And today as I tell you more about this transition in the business, I also want to share with you the 4 key indicators you must know before hiring out ads in your business. For the full episode show notes, head to: www.heartsoulhustle.com/133 The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 132: Creating with Courage with Mai-kee Tsang | 17 Oct 2019 | 00:35:39 | |
Would you like to know what makes you uniquely credible as an expert in your field? While there is a place for your products, services, branding, graphics, messaging, and so much more… ...it’s your courage to fully show up for the audience you serve that matters most. That's why I’ve invited on my new friend, Mai-kee Tsang, onto the HSH podcast today to talk about her 5 stage ascension framework centred around courage, and how this truly impacts our bottom line in our businesses. Did This Conversation With Mai-kee Resonate With You? If so, I’d Love To Hear Your Feedback via Dm On Instagram (@Heartsoulhustle)! Or You Can Put A Screenshot In Your Instagram Stories And Tag Me And Mai-kee @MaikeeTsang For the full episode show notes, head on over to: www.HeartSoulHustle.com/132 The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 131: The Truth About Productivity with Jo Bendle | 17 Oct 2019 | 00:43:02 | |
Have you tried nearly everything to become more productive in your life— only to find that writing your “Big 3” goals of the day, using the pomodoro method, or writing yet another checklist can only take your productivity so far? Well, I’m pleased to introduce you to Jo Bendle, who is our guest on the HSH podcast this week! She helps entrepreneurs to reclaim their time to live the lives they were meant to live. When I heard her speak about approaching productivity from both a masculine and feminine point of view, I knew she was the go-to person to walk us through this productivity rut which most of us entrepreneurs find ourselves in. Did This Conversation With Jo Resonate With You? I’d Love To Hear Your Biggest Takeaways via Dm Me On Instagram (@Heartsoulhustle)! Or Put A Screenshot In Your Instagram Stories And Tag Me And Jo, @Jo_Bendle! For the full episode show notes, head on over to: www.HeartSoulHustle.com/131 The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 130: Using Live Events to Grow Your Online Business with Tash Corbin | 17 Oct 2019 | 00:40:29 | |
Have you ever envisioned running a live event to grow your income and impact for your business? Well, you’re in luck because in this episode, I’m chatting with Tash Corbin who is a Heart Centred Business Strategist, and the founder of the Heart Centred Business Conference. And in this episode, our conversation will open your eyes to what it truly takes to make your own dream event a reality, and how you can make a big impact on your audience as a result. Did This Conversation With Tash Resonate With You? I’d Love To Hear Your Feedback. Just Dm Me On Instagram (@Heartsoulhustle) Or Put A Screenshot In Your Instagram Stories And Tag Me And Tash, @TashCorbin! For the full episode show notes, head on over to: www.HeartSoulHustle.com/130 The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 129: The Power of Affiliate Marketing For Your Digital Business with Jill Stanton | 15 Aug 2019 | 00:36:00 | |
How would you like to get paid for promoting things that you use and love? The amazing Jill Stanton of Screw The Nine To Five is here to reveal how they use affiliate marketing in their business to serve their audience, and generate massive results at the same time! If you’ve ever thought of doing affiliate marketing, this episode will open your eyes to how it can be light, easy and fun! Did this conversation with Jill resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Jill, @screwtheninetofive! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 128: How to Streamline and Focus Your Business for Success with Amy Porterfield | 27 Jun 2019 | 00:43:02 | |
Today is a special episode, because I’m chatting with the one and only Amy Porterfield! Amy teaches budding entrepreneurs how to grow their email list and then create and launch digital courses with webinars. She has killed the game of online marketing by staying very focused and consistent, and in this episode you’ll hear how she’s been able to streamline her business by not having a million offers, yet making millions of dollars! Want to start growing your email list today? You can register for Amy’s free masterclass at http://amyporterfield.com/listbuilding! Did this conversation with Amy resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Amy, @amyporterfield! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 127: The Importance of Self Care & Vibrational Alignment with Emily Aarons | 20 Jun 2019 | 00:41:06 | |
Today’s episode is a little different than what we usually talk about on this podcast, but it’s a good one. My friend Emily Aarons is an energy healer who is amazing at getting to the core of what it really means to get into alignment. I encourage you to have an open mind with this one, because learning and having an open mind to concepts like the ones Emily shares here is the key to achieving success in business! Did this conversation with Emily resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Emily, @emilyaarons! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 070. The NEW Way of Marketing in 2024 | 16 Nov 2023 | 00:30:44 | |
In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing. 07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL. 10:40 Low ticket offers under $50 serve as invitations to learn from and work with us! 15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy. 18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works! 23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 126: Automate, Systemitize & Processize Your Way to Success with Rachel McMichael | 13 Jun 2019 | 00:36:36 | |
Our guest today is Rachel McMichael, who helps entrepreneurs get clear on their systems and processes so they can outsource more effectively, get more done and increase productivity. The strategies Rachel reveals can help you start scaling your business, without sacrificing time with family or your sanity, so let’s get started! Today’s show is sponsored by my upcoming challenge on how to sell more of your online courses! There’s a different way to launch courses that can work no matter where you are in your business, and you can learn more about it at http://www.heartsoulhustle.com/courses. Did this conversation with Rachel resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Rachel, @rachelrmcmichael! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 125: The Story of a Million Dollar Course with Jamie Dana | 06 Jun 2019 | 00:45:00 | |
Today’s story is a special one, as I’m speaking with a client of mine who’s generated over $1 million in sales of her course – in a niche industry! Want to hear how she’s done it, and the mindset shifts she needed to do so? You’re in luck, as it’s all in this episode of The Heart, Soul & Hustle Podcast! If you like this episode, you’re going to love what I have for you. Today’s show is sponsored by my upcoming challenge on how to sell more of your online courses! There’s a different way to launch courses that can work no matter where you are in your business, and you can learn more about it at http://www.heartsoulhustle.com/courses. Did this conversation with Jamie resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Jamie, @jamiedanahairstylist! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 124: Business is Business – How Online Marketing and Local Biz Collide | 30 May 2019 | 00:36:28 | |
Did you know that online businesses and local businesses really aren’t that different? Today’s guest is proof, because my friend Stacy Tuschl not only operates two successful dance studios in her hometown, but she also has a super-successful online business! Business is business, and there are so many lessons Stacy shares from her journey on today’s episode of the podcast! Did this conversation with Stacy resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Stacy, @stacytuschl! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 123: The Lost Art of H2H Marketing with Angela Henderson | 23 May 2019 | 00:41:53 | |
On this episode I’m joined by my really good friend Angela Henderson, where we talk about an important concept that we need to look at in 2019 (and beyond)! Angela shares her expertise on “H2H”, or “Human to Human” marketing, and as you’ll hear, it’s all about how we need to get back to the roots of what marketing is really about. This episode is brought to you by my signature program, The 5-Figure Challenge! In this program I teach you how to plan, build, fill and execute a successful 5-day challenge to sell more of your online courses. For more information and to register, visit http://5figurechallenge.com/. Hurry though, the price is going up on May 30th, 2019, so if you’ve been looking to get into this program, now is the time! Did this conversation with Angela resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 122: Creating a Leveraged Business Model with James Schramko | 16 May 2019 | 00:42:41 | |
Are you looking for a way to buy back time, work even less and make an amazing income in the process? Today’s guest James Schramko has done just that over the past decade as an online entrepreneur, as the founder of Super Fast Business. With this business he operates a membership site, hosts live events and a high-level mastermind and coaching program to help business owners create their ideal businesses. In this episode you’re gong to hear how James has been able to focus on his business for over 10 years now, the way he creates consistent content for it, and how as he’s been able to generate a tremendous amount of profit, without having to work 24/7. This episode is brought to you by my upcoming one-day event in San Diego on June 21st, 2019. I’ll be helping attendees write, create and implement a successful Facebook ads campaign, but I’m limiting it to only 15 spots! To grab yours, go to http://www.heartsoulhustle.com/sandiego (hurry, early bird pricing ends at midnight on Thursday, May 16th)! Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 121: How to Speak & Sell with Colin Boyd | 09 May 2019 | 00:40:02 | |
The Conversations with CEOs series continues, and today’s guest is my friend Colin Boyd. Colin will be sharing his expertise on how you actually set up a successful talk that sells, whether you are doing webinars, livestreams or a speaking gig. You can get Colin’s amazing free resource, Sell with Story Guide™, at http://www.sellwithstoryguide.com/! This episode is brought to you by my upcoming one-day event in San Diego on June 21st, 2019. I’ll be helping attendees write, create and implement a successful Facebook ads campaign, but I’m limiting it to only 15 spots! To grab yours, go to http://www.heartsoulhustle.com/sandiego. Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 120: What’s Up With Facebook Ads in 2019 with Amanda Bond | 02 May 2019 | 00:51:29 | |
I’m excited to be bringing you the first of a new series I’m calling Conversations with CEOs, and my first guest is the incredible marketer and Facebook advertiser Amanda Bond. You’ll hear us casually discuss how to know when you’re ready to run Facebook ads, the way to do it successfully, and how to avoid the common traps that are so common these days in the online space. Facebook ads can still be a great tool for you business, but you have to reframe the way you think of them, and Bond is just the person to show you how! Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 119: Why I Took a Hiatus From The Business (And What You Can Learn From It) | 25 Apr 2019 | 00:28:29 | |
I’m back! If you’re a regular listener of this podcast you may have noticed that there hasn’t been a new episode for about 3 month now. In this episode I’ll be talking about why I took this time off, the lessons I learned during my time away, and how I kept my business running. If you’ve been thinking about taking a break but you’re not sure if it’s the right thing for you to do, you’ll want to hear what I have to share today. If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 118: How to CRUSH 5-Day Challenges with Amy Eaton | 07 Feb 2019 | 00:34:52 | |
Have you wondered what it takes to CRUSH a 5-day challenge? Today’s guest is another student of ours, Amy Eaton, and you’re going to hear all about how she is using them to build a growing digital course and education business online! Our free 3-part training series, How to “Fail Proof” Your Launches in 2019 with Challenges starts on February 14th! For more information and to claim your spot, go to http://www.heartsoulhustle.com/challenge. If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 117: Running a $20,000 Challenge with Amika Ryan | 31 Jan 2019 | 00:37:01 | |
Are you thinking about using a challenge to launch your product or services? Today’s guest Amika Ryan is a student of ours who did just that, and you’re going to hear how she made over $20,000 on her latest launch. As Amika shares, you really don’t need a big budget or huge following to do it either! If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 069. Behind The Scenes of our $300k Membership | 09 Nov 2023 | 00:25:59 | |
What does it take to make $300,000 - $49 at a time? In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making. I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program. Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site. Timestamped Key Moments: 01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales. 05:01 Why you MUST monitor churn rate to retain memberships, and grow. 07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks. 11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement. 15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money. 17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after. 20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener. 23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs. Links Mentioned:
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 116: How to Get Paid Sponsorships with Gwen Lane | 24 Jan 2019 | 00:32:15 | |
Are you looking to use your influence to get sponsored with your Instagram, Facebook, blog or another online platform? You’re in the right place, because today I’m chatting with the one and only Gwen Lane of The LA Girl! In this episode Gwen reveals exactly how you can start working with the brands that you love, regardless of where you’re starting from. If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 115: Why We Shut Down Our $80k A Year Membership | 17 Jan 2019 | 00:19:24 | |
It was a tough decision to shut down our membership site that was generating revenue for the company, but today I’ll be explaining why we decided to do it. I hope this episode gives you the insight (and permission) to realize that if something isn’t serving your business, you don’t have to keep doing it, even if it is making you money. This episode was brought to you by our free on-demand training, How to Run a PROFITABLE Challenge Launch. To learn more, visit http://heartsoulhustle.com/challengeclass! If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 114: 0 to $9,500 With a Small Audience | 10 Jan 2019 | 00:25:58 | |
On today’s episode I’ll be sharing a strategy I used with a friend to help her launch a digital product with a small list, but a great offer! If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 113: Behind the Scenes of Our Black Friday Promotion | 04 Dec 2018 | 00:26:20 | |
On today’s episode we’re debriefing our recent Black Friday Sale. I’ll be revealing what worked, what didn’t and how you can leverage this type of promotion in your business too!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 112: Rocking Sales Calls with Aandra Bohlen | 14 Nov 2018 | 00:31:44 | |
On today’s episode I’m inviting back a special guest - my “secret weapon” when it comes to sales, Aandra Bohlen! Anytime I need to have a sales conversation with a qualified lead, I talk to her. You’ll hear why Aandra doesn’t call what she does “closing”, and you’ll learn the exact framework for sales conversations that she uses to get a win-win result for both her and the prospect. For full show notes and links, visit: http://heartsoulhustle.com/blog The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 111: Fear, Failure & Feelings with James Wedmore | 09 Oct 2018 | 01:06:51 | |
I’ve got a special show for you today, as I welcome back my friend and mentor James Wedmore to the podcast! As you’ll hear from James, there’s a lot more to business than just the latest marketing funnel or advertising hack, and he’s going to challenge what you think you know about achieving success in business. For full show notes from this episode, and to download James amazing 8-part video series, Rise of the Digital CEO, visit http://heartsoulhustle.com/111! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 110: How to Get a Professional Sales Page on the Cheap | 28 Aug 2018 | 00:14:24 | |
Are you in the market for a professional sales page, but not looking to spend a crazy amount of money to have one designed for you? You’re in luck, because we recently went through this very process, and today I’m going to share with you the strategy we used to get a great looking sales page - without blowing a big budget. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 109: Running Your Business Like Clockwork with Mike Michalowicz | 21 Aug 2018 | 00:46:29 | |
Ever wonder how you can get out of your business so you can get more done, enjoy like and still scale successfully? In this episode I’m joined by Mike Michalowicz, the author of the perennial bestseller Profit First, the cult classic The Toilet Paper Entrepreneur, and other revered small business books, and he has spent 6 years seeking the solution entrepreneurs need — how to get more done while working less – and he discovered it. Mike is here to talk about his recently released book Clockwork, and I know you’re going to get a ton of value from his simple, yet highly impactful, strategies!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 108: When is the Best Time to Launch a New Product? | 07 Aug 2018 | 00:20:17 | |
Are you looking to create your first product, and you aren’t sure when is the best time to launch it to the world? Or maybe you already have a product, but you don’t know if now is the right time to be expanding your suite of products. In this episode I’ll be sharing my thoughts on both scenarios, as well as talking about what I’ve done (and continue to do) in my own business when it comes to launching! Are you struggling with your Facebook ads? This episode is sponsored by my free training called 7 Steps to a High Converting Facebook Ads Campaign, which you can now sign up for at http://heartsoulhustle.com/fbclass! What do you think of these shorter episodes? Would you like to see more of them, or do you prefer our usual 25 to 30 minute shows? I want to hear your thoughts – DM me on Instagram, @heartsoulhustle.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 107: What to Do When You’re Feeling Uninspired | 31 Jul 2018 | 00:22:11 | |
What I’m talking about today is a little bit different than our recent episodes, in that it’s not quite as tactical. You probably know that content creation is a vital part of our businesses, but it also takes a lot of energy and focus to make it happen. In this episode I’ll be sharing the ways that I get inspired to put out great content! You can register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1st, over at http://heartsoulhustle.com/listbuilding.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 068. The Missing Episodes: Behind the Scenes of our 10-Week Hiatus and Business Growth | 02 Nov 2023 | 00:26:58 | |
Where the heck has the podcast been for 10-weeks?! But don't worry, we have an exciting answer that you're going to love. In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime. It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success. Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results. If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen. So, get ready to gain insights and inspiration as we explore "The Missing Episodes” Links Mentioned: The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 106: Building a Listbuilding Machine | 24 Jul 2018 | 00:18:52 | |
Do you want a bigger email list, and you’re looking for a strategy that will help you get there faster? In this episode I’m sharing my framework for how you can create a true listbuilding machine! You can also register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1st, over at http://heartsoulhustle.com/listbuilding. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 105: 5 Ways to Build Your Email List Without Facebook Ads | 17 Jul 2018 | 00:26:24 | |
You’ve probably heard the phrase that “the money is in the list”, and it’s got you asking how you can build your own email list, beyond just running Facebook ads. In today’s episode I’m sharing 5 strategies that you can start using today to grow that email list – without paid advertising. If you’re not yet at 1,000 email subscribers on your list, head over to http://heartsoulhustle.com/1000 to grab The Ultimate Guide to Your First 1,000 Subscribers (in just 90 Days)!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 104: How We Used a Paid Challenge to Generate New Membership Site Sales | 10 Jul 2018 | 00:15:19 | |
Are you looking for a quick and easy way to generate new members into your membership or paid offer? In this episode I’m talking about a mini promotion that I recently ran to get more people into my Monthly Marketing Playbook membership, and I’ll be sharing exactly how I did this and the results that we got. What do you think of these shorter, behind-the-scenes episodes? If you’d like me to do more of them, take a screenshot on your device of you listening to this podcast and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, or what I can tweak to make it more applicable to your business! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 103: How To Outsource | 03 Jul 2018 | 00:23:28 | |
Have you been thinking of outsourcing, but not quite sure where to start? In this episode I’ll be talking about how you can outsource, so that you can take more off your plate and get more done. I’ll share the 3 places you can go to find someone to help you, and you’ll also hear the “3 C’s” of outsourcing! Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 102: The 4-Step Process to Beat Overwhelm | 26 Jun 2018 | 00:24:21 | |
Feeling overwhelmed? On today’s episode I’m talking about what to do when you’re feeling this way, by giving you tactical strategies that you can use to get into a space of productivity! Are you a digital business owner who’s launches have hit a glass ceiling, but you wanna go BIG? Visit http://heartsoulhustle.com/apply for more information about my upcoming Your Biggest Launch Ever Mastermind! Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 101: 5 Lessons I’ve Learned From My Mastermind | 19 Jun 2018 | 00:27:43 | |
In this episode I’m taking you behind-the-scenes of the amazing mastermind I’m a part of and sharing with you the 5 key lessons that I’ve learned over the past 2.5 years as a member. As you’ll hear, being successful comes down to your mindset, and I’ll be sharing with you the shifts that you can start making today to get even better results in your business. Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 100: How I’d Make $10k From Scratch | 12 Jun 2018 | 00:28:20 | |
For the 100th episode of this podcast, I thought I’d do something special. I wanted to tell you the exact steps I would take to get to my first 5-figure launch, if I had to start over – from scratch! Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 099: What I’ve Learned From 6 Months of Running a Membership Site | 05 Jun 2018 | 00:21:55 | |
I’m really excited about this week’s episode, because I’ll be talking about my membership site, The Monthly Marketing Playbook. I’ve already learned so much since launching it, and today I’ll be revealing what’s worked, what hasn’t and what we’re doing to make it better, every single day. Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 098: What To Do When Your FB Ads Won’t Convert | 29 May 2018 | 00:22:44 | |
Facebook ads are affordable and effective when you get them right, but what do you do when they’re not converting? In this episode I’ll walk you through the steps to take to make sure that this doesn’t happen to you, and that the ads you are running get you the best results possible. Want to learn the 7 Steps to a Profitable Facebook Ad Campaign? Join me on my live class, Thursday, May 31st, 2018! http://heartsoulhustle.com/class Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 097: Crafting Converting Offers with James Schramko | 22 May 2018 | 00:31:09 | |
Today’s guest has built a super-successful business, and he’s here to share this expertise in this episode. James Schramko founded SuperFastBusiness.com, and he shares how he’s been able to use his offers to create recurring revenue, scale his business and get awesome results – all while living the type of life that he wants to live. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 067. What’s Working Now with Facebook & Instagram Ads | 17 Aug 2023 | 00:24:35 | |
In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well.
[00:06:38] Audience targeting and creative testing for better results. [00:07:43] Testing dynamic creative for better ad performance. [00:13:13] Leveraging ads for paid offers. [00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs [00:19:04] Ads as growth engine, build valuable relationships. [00:20:40] Growing your email list with Facebook ads. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 096: Creating an Editorial Calendar with Lacy Boggs | 15 May 2018 | 00:26:46 | |
Today I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 095: GDPR - What You Need to Know with Gena Shingle Jaffe | 08 May 2018 | 00:42:53 | |
If you’re in the online space there’s a good chance you’ve heard about GDPR, but what exactly is it and what do we have to do to comply to the new regulations? In this episode, My friend Gena Shingle Jaffe is going to give us her expertise as a lawyer to break it all down for us. Please note that today’s episode is legal information, not legal advice, but GDPR is something that we need to be aware of and take action on, and this episode will help you do just that! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| HSH 094: What To Do When a Launch Flops | 01 May 2018 | 00:20:55 | |
Everyone has launches that don’t go the way they expected them to, but what do you do when this happens? It’s ok if you’ve had a bad launch, but I’m going to show why you don’t need to completely shut down after one. On today’s episode I’m going to give you the four steps to follow in order to turn a failed launch into a great opportunity for better growth in your business!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||