🚀 What’s it like to go Corporate Employee> Founder > Founder > Corporate Employee? At Not My First Guess we love a squiggly career path! 🏁
That’s why we’re so excited to have serial founder, and once again corporate employee, Adam Goodall share his journey and lessons learned, from taking the first leap into full-time entrepreneurship, to deciding when to sell, to why he's enjoying being back in someone else's company. 🌐💡
Adam is a serial founder with two startups under his belt - ProConfirm and Coconut. With a background in accounting at PwC, Adam has focused on innovating in spaces that may not seem “sexy” but have huge potential for growth.
Adam first co-founded a startup with his room mate Samuel O'Connor (who he would also co-found Coconut with too), when their work at PwC led them to spot an opportunity to digitise the manual process of verifying client finances.
They originally built ProConfirm as a side hustle while working corporate jobs but one of Adam’s biggest lessons was when to take the leap to full time. They soon gained traction, leading to acquisition interest from a major U.S. player. Post-acquisition, Adam discovered his love for product management, setting him on the path to their next venture, Coconut, on a mission to simplify tax and accounting software for sole traders, landlords & their accountants.
Since selling Coconut, Adam has now returned to employee life at Funding Circle and is brilliantly honest about what it was like to try to get a job as a serial founder (the hard and easy bits).
🧠 Together we’ll explore:
- How to find great ideas, when you are and aren’t looking for them
- Adam’s hard won lessons on fundraising for Coconut, even as a second time founder with an exit under his belt
- How to know when an acquisition offer is right for you
- Advice on validating your idea before building the right product: what an MVP should and shouldn’t be
