Audience expectations for a more private internet—along with evolving regulations—are transforming digital advertising. Businesses must rethink user consent, tracking, and monetization strategies to stay ahead.Stephen Almond, UK ICO Executive Director, Regulatory Risk, discusses how companies can navigate these changes, adopt privacy-preserving advertising models, and develop sustainable, compliant solutions.Key topics include:✅ What 2025 means for digital advertising and compliance✅ How the ICO is approaching innovation in privacy-first advertising✅ Practical steps for businesses to navigate privacy requirements, adapt and thriveThe ICO recognizes that not all tracking carries the same risks, sparking a critical industry debate on how to balance ad targeting, measurement, privacy, and business needs. While publishers face challenges, privacy enhancing technologies (PET) present new opportunities for innovation.Rather than seeing privacy as a restriction, advertisers and publishers can use it as a chance to rethink their strategies. This discussion offers insights into the future of digital advertising and how businesses can prepare for the evolving landscape.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com/newsletterAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/
