The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Episode 155
Wednesday, August 28, 2024 • Duration 31:37
Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success.
Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune
On the replay you'll find out how to:
dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget.
streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance.
Perfect for: ad agencies, programmatic in-house teams
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
(00:02) Demystifying Programmatic Consulting and Outsourcing
S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
Monday, August 5, 2024 • Duration 40:05
¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.
144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
Monday, February 26, 2024 • Duration 38:46
Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity.
We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences.
We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️)
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
S17. Supply Path Optimization con Antonio Minuta de Freestar
Thursday, February 22, 2024 • Duration 33:03
¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema.
143. Navigating the Shift to Audio-First Advertising Strategies
Monday, February 19, 2024 • Duration 35:06
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model.
Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm.
Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbie as we navigate the evolving world of audio advertising together.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️)
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
142. Breaking Down the Advertising Supply Chain with Industry Insights
Tuesday, February 13, 2024 • Duration 31:09
Episode 142
Title: Breaking Down the Advertising Supply Chain with Industry Insights
In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience.
Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry.
Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️)
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings.
Additional Resource:
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Access the Reach and Frequency™️ course for 30 days for a one time fee of $475 USD! Email us info@heleneparker.com
Interested in training or hiring programmatic ninjas? Book a Free Call
Timestamp:
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Guests Information:
Mastering Programmatic Buying in Compliance with COPPA Guidelines
Episode 140
Tuesday, January 16, 2024 • Duration 35:23
In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics:
What does it take to build a programmatic strategy under COPPA guidelines
Explaining COPPA laws and best practices
Brand safety targeting and challenges
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
00:05:05 - Building a Programmatic team from scratch
00:07:10 - Challenges in LATAM - Limitation in some platform access
00:10:45 - Understanding the difference between a buy-side trader vs. sell-side adops
S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
Thursday, December 7, 2023 • Duration 39:10
Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo.
139. How To Partner With Black Owned Media, for real
Episode 139
Wednesday, November 29, 2023 • Duration 36:00
DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers.
BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision.
Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape.
About Us: 💡
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Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
00:00:37 - Exploring Audio Streaming and Programmatic Advertising
00:06:14 - Explaining Job to a Five-Year-Old
00:10:08 - Opportunities in the Audio Space
00:17:31 - Key Takeaways
00:23:13 - Predictions for Post-2024 Audience Targeting
00:27:04 - Predictive Audiences and Contextual Targeting
00:32:34 - Work-Life Balance and Family Planning
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
00:00:11 - Emerging Tech and Internal Growth Programs
00:02:45 - Journey Into and Through Ad Tech
00:12:35 - Automated Optimization and Machine Decision-Making
00:19:21 - Training Program Challenges and Group Placement
00:23:49 - Reasons for Leaving and Career Growth
00:25:47 - Communication and Curiosity in Career Development
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
00:13:38 - YouTube’s Negative Impact on Youth Targeting
00:15:20 - Explaining COPPA and Best Practices
00:19:30 - Best Practices under COPPA’s laws
00:21:05 - Challenges with inclusive and exclusive list
00:23:55 - 3 things to remember to be coppa compliant in your targeting
00:27:01 - the importance of having a specialised team player
00:30:05 - Cute interruptions from my co-worker :)
00:31:35 - Saray’s Word of Wisdom
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:15 - Shoutout to Beeler.Tech for putting the Navigator
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
