In this episode, I’m diving deep into the exact steps I would take if I were to start an MSP today. From the very first day to the end of year 3, these are the strategies I would take focused on growth, not just technology.

Whether you’re a seasoned MSP owner looking for fresh insights or someone just entering the industry, this episode will provide you with practical tips and a clear vision for creating a sustainable, thriving MSP from the ground up through marketing. Don’t miss out on these valuable lessons!

If you're ready to grow your MSP through marketing, sign up for ScaleCon! This three-day event is designed to provide no-bs, actionable strategies to help you scale in 2025. Sign up now at ScaleCon24.com⁠!

Also, check out MSP Camp at ⁠msp-camp.com ⁠for some great content to implement into your MSP marketing.

In this episode, we focus on the importance of taking action in MSP marketing. We know that it's easy to get lost in planning and discussing strategies, but success comes from actually putting those plans into motion. I’ve spoken with many MSPs who have had brilliant marketing ideas, yet years go by, and those ideas remain just that—ideas. Don't let that be you! Remember, the difference between planning and success is action—let’s get it done!

And if you're looking for more actionable ideas and strategies, don't miss ScaleCon 2024! It's the ultimate event for MSPs who are ready to take action and scale. Check out ScaleCon24.com for more details and to register!

Also, check out MSP Camp at msp-camp.com for some great content to implement into your MSP marketing.

Your MSP's homepage is likely one of the first things your prospects see from you, and first impressions matter!

In this episode, we delve into proven strategies to enhance your homepage and turn visitors into leads. From using social proof to integrating videos, these are our top tips to make your homepage a powerful lead-generation tool. Tune in to learn how to make your MSP stand out from the competition!

Need some new content for your website? Check out our content at MSP Camp (msp-camp.com)

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.

Content - The King

Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away.

Creating great content is so important. It will make you stand out and be a resource to your prospects.

Distribution - The Queen

You have an amazing piece of content you just created. Great! Now what do you do with it?

Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients.

Check out our free guides on this topic and others at: msp-camp.com

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. 

Content - The King

Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. 

Creating great content is so important. It will make you stand out and be a resource to your prospects. 

Distribution - The Queen

You have an amazing piece of content you just created. Great! Now what do you do with it?

Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. 

Check out our free guides on this topic and others at: msp-camp.com

I guarantee you've fallen into at least one of the 5 mistakes MSPs make in their marketing.

No fluff remember? These are all mistakes you must avoid when starting or improving the marketing at your MSP!

First of all, don't even worry if no one shows up to your webinar at first. Like everything, consistency pays off. Plus, you'll get lots of great content for social media and your website.

Very few MSPs run webinars. I'm not exactly sure why. They bring in new business and builds satisfaction within your client base. 

In this episode, we break down exactly how to host webinars for your clients and prospects and how to get people to actually show up.

Check out our free guides on this topic and others at: msp-camp.com

Why Quarterly Marketing Campaigns work

"When you're trying to communicate EVERYTHING, you're communicating NOTHING" 

We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long. 

Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities. 

Check out our free guides on this topic and others at: msp-camp.com 

Lets Talk Telemarketing Part 2

In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.

Topics include:

1. Building a list

2. Vertical targeting

3. How to develop scripts and what should they include?

4. Hiring a telemarketer

5. Expected results

Obligatory and much more!

Let's Talk Telemarketing Part 1

In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts. 

Topics include:

1. Building a list

2. Vertical targeting

3. How to develop scripts and what should they include?

4. Hiring a telemarketer

5. Expected results 

Obligatory and much more!

At MSP Camp, we love our members! You'll often hear us referring to our members as our campers and, in all honesty, we would not be where we're at without them.

That's why we're currently doing a Member Series where we invite our campers to the podcast to share their experiences.

In this episode, I had the honor of having Scott and Eyan from ITS Telecom. They joined MSP Camp when we only had 6 campaigns live and put their faith in us. Two years later, and they're still here and seeing our progress each day.

Not already a camper? Sign up now at msp-camp.com!

We all hate getting cold emails. Someone scraped our email off LinkedIn and is trying to sell us something we're not interested in. The vast majority of cold emailing fails miserably. 

As much as I hate it, it can work in the MSP space and we consistently use it. 

Taking a long term, education based approach has a healthy open and click rate with almost no spam reporting. Like everything with marketing, it takes time, but does pay off if you do it right. 

In this episode we'll go over specific email strategies you can use in your MSP to educate and engage your target market.

Stop Outsourcing Your Marketing

MSP's often opt for NO marketing or outsourced marketing. We tried the outsourced approached and so has every MSP in our peer group. Big shocker - it doesn't work. I can't even blame the marketing agency either. They are given almost no direction and expected to deliver leads. So, they go with what they're good at: Consistently posting generic social media content, cold email blasting, and haphazardly offering other services like Public Relations and attempts at telemarketing or PPC.

In this episode, we dive into WHY outsourcing all of your marketing doesn't work in the MSP space and actionable advice to identify what roles to bring in house, when to do it, and HOW to do it. As well as recommendations on some specific marketing roles you can outsource once you've built a marketing foundation at your MSP.

No one wants to attend your Data backup event...

It's amazing I even have to say this. No one wants to come to your boring backup event.

It’s blunt, but very true. For a successful MSP event, there has to be a unique central idea or one hell of a giveaway to get clients through the door.

However, there’s a massive upside: a memorable in-person event will keep your MSP top of mind.

So many MSPs continue to hold boring and generic in-person events; listen to this episode to find out exactly what you should do if you want people to actually attend.

Why aren't MSPs using MDF?

We spend thousands of dollars, in some cases tens of thousands of dollars, with our vendors. We've shown them we can grow our revenue consistently. Why wouldn't they want to invest to improve this relationship and revenue?

Most vendors will provide MDF if you ask for it!

Check out this episode for a deep dive into the MDF process and how your MSP can immediately start taking advantage of these funds.

Your customers don't hate you. Get more reviews.

Social proof is the SINGLE GREATEST selling tool we have. Yet we all suck at it.

I preach this to every MSP I talk to, yet.. crickets.

Just because your client was angry that one time, doesn't mean they won't leave you a 5-star review. We're in technology. I doubt you have a single client that hasn't had at least one frustrating experience. Don't let that hinder you from asking for a review!

Google reviews, social media reviews, Indeed reviews, UpCity reviews; check out this episode for the best ways to ask for reviews and build your credibility.

Using Listings To Expand The Reach Of Your MSP

To thrive in the MSP industry, you need to obsess over what’s next.

UpCity, Clutch, and Google My Business are the latest in business listings. I was skeptical at first, but getting our MSP listed can now be attributed to multiple closed deals and tons of goodwill with our clients.

Listen to find out how you can get started listing your MSP and reaping the benefits.

Stop Using Sh*t Content-

A businessman on a computer. Two business people shaking hands. A computer with a lock icon on it.

What do all of these images have in common?

They’re shit content that MSPs continue to include in their marketing despite their ineffectiveness.

Just because we’re in the technology industry doesn’t mean that our marketing content needs to be generic. Using garbage content isn’t going to help your MSP: it will actively hurt it and weaken your credibility.

Join us for the first episode of No Fluff MSP Marketing, where we talk in detail about the type of marketing that you need to strive for to make your MSP stand out.

In this episode, I interviewed one of our campers: Zvon from Campfire Tech! We discussed how Campfire came to be as part of a merger of three MSPs and I got to hear his perspective of sales within the MSP industry.

There is a lot of good information packed into this episode, and I hope you were able to get something out of it.

Want to be a camper? Sign up at MSP Camp (msp-camp.com).

This week I had the pleasure of interviewing Andrew Moon for the podcast. Andrew Moon is an expert in coffee talks and LinkedIn marketing in the MSP space and it was great listening to his story and advice.

I hope you were able to learn something from this episode!

If you would like to learn more about MSP Camp visit msp-camp.com.

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth. 

I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher!

A year ago, I caught Rob during his hiatus so I took full advantage. One of the most important points in our conversation revolved around the importance of building relationships with prospects in sales.

I hope you enjoyed the conversation and thank you for supporting the podcast!

Not a camper yet? Check us out at MSP Camp (msp-camp.com)

Marketing an MSP can seem overwhelming. So much that can be done, but where to start?

In this episode, we’ll show the baby steps we took at Alltek Services and MSP Camp to gradually improve our marketing.

We don’t have to be experts right away to see progress with your marketing.

Baby steps.

Don't forget to check out msp-camp.com

I wish I was more consistent with this when I was at Alltek Services, but it still helped me ad $30,000 in MRR.

Exactly why a coffee a week will make you money and the step by step framework to make it successful.

Don't skip this one!

In this episode, Taher sits down with Harrison Baron from Growth-Generators.com to dive deep into the upcoming ScaleCon2024 event. They also discuss the critical role that content plays in the success of MSPs and share actionable insights on how MSPs can stand out in a crowded market with smart, effective marketing strategies. Whether you're looking to refine your current approach or explore new tactics, this conversation is packed with valuable tips to help you scale your MSP.

Don't miss out on the chance to secure your spot at ScaleCon2024! With only 10 tickets remaining at the current Early Bird pricing, now is the perfect time to register and ensure you benefit from this incredible opportunity. Lock in your pricing today at https://scalecon24.com/!

If you've been marketing for any amount of time, you've heard the term "lead magnet."

Oftentimes a free resource in exchange for a prospects contact information.

It can seem more difficult to get prospects to bite on lead magnets in the world of B2B, but there are some cheat codes you can take to make your lead magnets more enticing.

If you're not currently an MSP Camp member and want to try this out for yourself, join today for FREE: https://campers.msp-camp.com/

The power of video cannot be understated.

Upselling Clients

Stronger Ads

Getting the prospects attention

Making website pages stronger

Social Media Engagement

There is no lack of value when it comes to video, yet it is underutilized. Why?

No clear direction of when it should be used and the perceived "effort barrier."

In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP!

⁠Speaking of video, we have dozens of high quality marketing videos ready to be tailored to your brand right now over at campers.msp-camp.com.

The power of video cannot be understated.

Upselling Clients

Stronger Ads

Getting the prospects attention

Making website pages stronger

Social Media Engagement

There is no lack of value when it comes to video, yet it is underutilized. Why?

No clear direction of when it should be used and the perceived "effort barrier."

In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP!

Speaking of video, we have dozens of high quality marketing videos ready to be tailored to your brand right now over at campers.msp-camp.com.

In this episode we spill the beans!

We appreciate you following and supporting the MSP Camp journey from incubation to hopefully one day a major player in the MSP space.

In this episode we cover what's new at MSP Camp as well as some exciting new changes coming this year!

If you're a listener and you haven't check out MSP Camp... shame on you. Just kidding :) but seriously check us out at MSP Camp.

New client onboarding is exceptionally important.

In this episode we discuss exactly WHY it's important as well as actionable advise to immediately improve the new client onboarding experience.

This is a long one, but there's a lot to cover!

Don't forget to check out msp-camp.com

This is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too!

You know what I say about repurposing content :)

On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP Camp team will definitely be there again this year!

Ticket link: https://www.eventbrite.com/e/techcon-unplugged-2024-tickets-789463164577

I started as a marketing intern at an MSP almost 8 years ago to the day I posted this. I am now no longer working at an MSP since leaving January 1st 2024 to focus on MSP Camp full time. Cool thing is, I can now fully and objectively look back on my time as the VP of Business Development and share some of the key lessons that I learned either though success... or failure. Important lessons have come from both. I will undoubtedly have multiple parts to this series and I hope this can help you on your own journey at an MSP!

This episode is from a webinar I had with George at Augmentt. We received some positive feedback on it so I figured I would repurpose for the podcast :)

I cover the top tactics we used at Alltek to get more leads from our entire team. Worked like a charm!

I hope this helps you get your entire team on board with growth!

If you're not an MSP Camp member yet, what are you waiting for? It's a 30 day trial and month to month... you need to at least take a peek at: msp-camp.com

Remember Hunter? The dude that gave away a Tesla?

Well, he took it a step further since last time we spoke and gave away a brand new Corvette C8!

I always enjoy conversations with Hunter. He is a true marketer and continues to push the envelope.

I hope this episode inspired you to be bold and take a big leap!

I recently had the pleasure of being interviewed by Kyle Newton for the TribePUB podcast. In this episode, I share the backstory of MSP Camp, diving into its origins at Alltek and the journey that led us here.

We also explored the concepts of gamification and themification, discussing how we have used them at MSP Camp and the practical applications and insights that can benefit MSPs at all levels.

MSP Camp is cohosting a MSP marketing conference with The Tech Tribe in Las Vegas October 2nd-4th. This 3-day conference will be packed with marketing insights and strategies I can almost guarantee will help you scale your MSP. Early Bird tickets are almost sold out!

Sign up today https://scalecon24.com

This is one of my all time favorite episodes.

Not only is Symon just a super cool dude that's fun to talk to, but he is exceptionally insightful. I learned a ton talking with him and I'm sure you will to.

We discussed standing out in a crowded market, as well as many other topics you won't want to miss.

Symon is the current Director of Brand at ScalePad and has many years of managing B2B marketing teams.

Don't skip this one!

Hunter practices what he preaches. he's one of the few MSP Marketing companies that... I actually see marketing their business well.

We covered a lot of excellent topics on this episode, including 5 actionable tips to improve you marketing.

however, the general theme revolved around Google PPC (hence the name) because his knowledge in this realm is very impressive.

Come with us down the rabbit hole as we explore Google PPC best practices and other MSP Marketing topics.

Check out Hunter's incredible blog to learn more: https://tortoiseandharesoftware.com/blog/the-ultimate-guide-to-paid-search-on-google-ads-for-msps/

It can feel like rolling a dice when going to hire your first (or even second or third) salesperson at your MSP.

In this episode, Brian covers what to before you hire, what guidelines and activity to expect, and how to measure results and hold your people accountable while also giving them breathing room to succeed.

Brian is a good dude that really knows his stuff on the sales side of things. Give it a listen!

It can seem overwhelming...

Marketing your business

Closing new businesses

A new MSP popping up every week in your area

How do you compete?

In this episode, we lay out some groundwork for 2024 to keep in mind as you continue to grow your marketing efforts and dominate your local market!

I'll spare you on any networking puns.

Very rarely have I heard anyone say they love networking. You're not alone, but that shouldn't stop us from going out and meeting people. If you're a local MSP, there is so much value in meeting people face to face and building connections.

In this video we discuss some tips to get the most out of networking and some things you'll want to avoid...

We bring Maddie back on for this episode to provide tips to marketing coordinators in the MSP space.

It can be a tough position with high expectations and not a lot of guidance. We're looking to change that.

Our goal is to get you going further faster with the actionable tips and advice to help you find success in your role!

If you want to complete the challenge this week, make sure to check out the free guides on msp-camp.com.

There's no SEO value in autoposting blogs to your website. Depending on what service you use, it can also confuse search engines making it harder for you to rank the custom content your prospects might have found.

You do not get penalized for posting duplicate content on your website, but it does have some negative effects we cover.

Short tip today but this one is so important it deserves its own episode!

For years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards?

After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail.

We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market.

In this episode, Steven and I review effective content and strategies to use to get the most out of mailers!

If you've been thinking about adding direct mail to your MSP marketing, check out msp-camp.com!

I got an email from Mike a few weeks and instantly fell in love with his brand.

They have gone all in on the super hero theme and it's incredible.

They didn't do it half-way, they went ALL IN!

Highly recommend giving this one a listen. We discuss differentiators, owning your brand, and the highest return marketing they've seen at their MSP!

At MSP Camp, we provide MSPs with tons of templates they can use for their marketing across platforms. However, we're also huge advocates for custom content. There are situations where templates work better than custom content and vice versa—it's all about finding the right balance. In this episode, we go over some of the main scenarios where one approach would be better than the other. If you are ready to scale your MSP with actionable marketing insights like this one, we are co-hosting an MSP marketing conference with The Tech Tribe in Las Vegas October 2nd-4th. Sign up today to lock in Early Bird pricing https://scalecon24.com.

Need some great templates for your marketing? Become a camper at MSP Camp (msp-camp.com).

Will has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice.

What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process.

Highly recommend checking this one out and adding Will on LinkedIn. He understands content and he's quite the impressive dude!

I was at TechCon Unplugged last month (an incredible event BTW). I've seen Marnie on LinkedIn and always loved her content.

She got on stage at that event and started presenting and I just couldn't help but think "Dang... she's so cool."

She summed up effective Account Management and dropped absolute GOLD for about 45 minutes.

I reached out to her right away to try and get her on the podcast.

In this episode, she provides more detail on some of the points in that presentation, teaches me how to properly recruit for another Account Manager, and explains why sometimes client gifts are good... and sometimes they're bad!

I really enjoyed this conversation and hope you do too!

We need to have a marketing budget intervention.

If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for.

Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return.

In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from marketing grows.

Every listeners that is currently investing in marketing or planning to should listen to this episode.

I was introduced to the Flywheel concept in undergrad. The President of the tiny association I was part of spoke about it like it was a law, an undeniable truth.

I witnessed the flywheel for the first time in that tiny association that went from a few people to one of the largest associations at that school.

Understanding this concept and embracing it will set you up for success on your marketing and sales journey. Trust me.

Referrals are incredible. They are the warmest leads and oftentimes ideal clients.

However, all referrals are not the same.

Client referrals can rarely be attributed to marketing. You're keeping your clients happy and they are rewarding you.

Referrals from friends, partners, and others in the community can almost be solely attributed to marketing....

That might sound crazy, but tune in and we'll share exactly why that's the case!

If you want to support this podcast, sign up to be an MSP Camp member. Helps us keep doing what we love. Oh, and you get incredible content ready to roll!

You have to be found when someone is searching for what you do. Sounds obvious but most MSPs do not put enough effort here.

In this episode, we break down some actionable advice to be found in your area and surrounding areas.

"All roads lead to the website" has been my go to for many years. It looks great, it converts well, it tags them so we can remarket to them... Good things happen when we get more buyers to our website.

THAT is why this episode is so important.

At this point, a lot of listeners are locked out of our Ranger/Leader memberships. We launched Scout Plus specifically for people locked out that still want excellent content. Check it out at: msp-camp.com

Also, tools discussed in this episode:

1. Rankmath (one of our favorite on page SEO tools)

2. SEMRUSH - This tool is awesome and helps us identify what keywords we should be going after