No Fluff MSP Marketing – Details, episodes & analysis

In this episode, I’m diving deep into the exact steps I would take if I were to start an MSP today. From the very first day to the end of year 3, these are the strategies I would take focused on growth, not just technology.

Whether you’re a seasoned MSP owner looking for fresh insights or someone just entering the industry, this episode will provide you with practical tips and a clear vision for creating a sustainable, thriving MSP from the ground up through marketing. Don’t miss out on these valuable lessons!

If you're ready to grow your MSP through marketing, sign up for ScaleCon! This three-day event is designed to provide no-bs, actionable strategies to help you scale in 2025. Sign up now at ScaleCon24.com⁠!

Also, check out MSP Camp at ⁠msp-camp.com ⁠for some great content to implement into your MSP marketing.

In this episode, we focus on the importance of taking action in MSP marketing. We know that it's easy to get lost in planning and discussing strategies, but success comes from actually putting those plans into motion. I’ve spoken with many MSPs who have had brilliant marketing ideas, yet years go by, and those ideas remain just that—ideas. Don't let that be you! Remember, the difference between planning and success is action—let’s get it done!

And if you're looking for more actionable ideas and strategies, don't miss ScaleCon 2024! It's the ultimate event for MSPs who are ready to take action and scale. Check out ScaleCon24.com for more details and to register!

Also, check out MSP Camp at msp-camp.com for some great content to implement into your MSP marketing.

Your MSP's homepage is likely one of the first things your prospects see from you, and first impressions matter!

In this episode, we delve into proven strategies to enhance your homepage and turn visitors into leads. From using social proof to integrating videos, these are our top tips to make your homepage a powerful lead-generation tool. Tune in to learn how to make your MSP stand out from the competition!

Need some new content for your website? Check out our content at MSP Camp (msp-camp.com)

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.

Content - The King

Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away.

Creating great content is so important. It will make you stand out and be a resource to your prospects.

Distribution - The Queen

You have an amazing piece of content you just created. Great! Now what do you do with it?

Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients.

Check out our free guides on this topic and others at: msp-camp.com

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. 

Content - The King

Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. 

Creating great content is so important. It will make you stand out and be a resource to your prospects. 

Distribution - The Queen

You have an amazing piece of content you just created. Great! Now what do you do with it?

Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. 

Check out our free guides on this topic and others at: msp-camp.com

I guarantee you've fallen into at least one of the 5 mistakes MSPs make in their marketing.

No fluff remember? These are all mistakes you must avoid when starting or improving the marketing at your MSP!

First of all, don't even worry if no one shows up to your webinar at first. Like everything, consistency pays off. Plus, you'll get lots of great content for social media and your website.

Very few MSPs run webinars. I'm not exactly sure why. They bring in new business and builds satisfaction within your client base. 

In this episode, we break down exactly how to host webinars for your clients and prospects and how to get people to actually show up.

Check out our free guides on this topic and others at: msp-camp.com

Why Quarterly Marketing Campaigns work

"When you're trying to communicate EVERYTHING, you're communicating NOTHING" 

We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long. 

Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities. 

Check out our free guides on this topic and others at: msp-camp.com 

Lets Talk Telemarketing Part 2

In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.

Topics include:

1. Building a list

2. Vertical targeting

3. How to develop scripts and what should they include?

4. Hiring a telemarketer

5. Expected results

Obligatory and much more!

Let's Talk Telemarketing Part 1

In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts. 

Topics include:

1. Building a list

2. Vertical targeting

3. How to develop scripts and what should they include?

4. Hiring a telemarketer

5. Expected results 

Obligatory and much more!