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Explore every episode of the podcast No Broke Behavior Analysts

Dive into the complete episode list for No Broke Behavior Analysts. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Gap vs. Gain: The Mindset Shift Every BCBA Needs07 oct. 202600:17:49

If you've put in the work and still feel like you're nowhere near where you should be, the problem might be what you're measuring against. In this episode, Sarah walks through the gap versus gain idea and why looking at how far you still have to go will always leave you feeling behind. She also shares the prompts she uses to pull herself out of that spiral.


In this episode, you’ll learn about:

  • Why measuring yourself against how far you still have to go leaves you feeling inadequate and ready to quit

  • Sarah's honest look back at her own year, including letting go of employees

  • The one-line journal prompt she uses when she starts spiraling

  • What teaching her 3-year-old to ride a bike shows about focusing on the gain

  • Why nobody would ever finish grad school or 2,000 supervision hours by looking at the gap

  • Why switching up a habit can change what you notice in your life and your business

 

If you've been talking to yourself like you're behind, this episode is a reminder that the evidence of how far you've come is already there.


Ready to stop guessing and start building a business people can actually find? Beyond Billable Hours, our on-demand course and community, is now available here.

 

 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

What "Broke" Really Means for BCBAs (And Why It's Not About Money)30 sept. 202600:21:52

You can have a solid salary and still be broke. In this episode, Sarah explains what the name No Broke Behavior Analysts really means, and why feeling bound, overworked, and exhausted shouldn't be the norm in our field. She also covers the first small, doable step toward making income and impact outside of billable hours.

In this episode, Sarah chats about:

  • What BROKE stands for: bound, restricted, overworked, knowing but not doing, and exhausted

  • Why the real drain is the disconnect between what you signed up for and what you're doing day to day

  • Why she doesn't recommend quitting your job to go all in on a business, and the scarcity trap that comes with it

  • How learning to get your first client builds a skill that generalizes to any business, product or service

  • Sarah's own story of how that disconnect spilled into her marriage, her friendships, and her quality of lifeThe three questions to answer this week: who you want to help, what impact you want to make, and what your bigger why is

  • Why money matters, and why it only makes life better when it amplifies your impact, freedom, and flexibility

  • If you've been telling yourself this is just part of the job, this episode is your reminder that it doesn't have to be.

ALL THE LINKS! 


BCBA Health and Fitness Coaching: How Dr. Nicholas Green Built His Business23 sept. 202600:43:27

Long before "BCBA in health and fitness" was a category, Dr. Nicholas Green was already building one. In this episode, Sarah sits down with Nick, founder of Behavior Fit, to talk about how he turned a grad school research niche into a full career helping people change health behaviors, and why waiting for the "ideal job" never actually works. 

In this episode, Sarah chats with Nick about: 

  • How a random public health blog post about sedentary behavior turned into an entire graduate research focus, and eventually a career 

  • Why you don't need a clear plan going in, you need to sample different jobs and tasks until you find what actually clicks 

  • The worst case, best case exercise Sarah uses to help clinicians weigh the risk of leaving a traditional role 

  • Nick's "plus, minus, equal" framework for choosing mentors at every stage of your career 

  • Why picking one platform and doing it well beats spreading yourself across every social channel 

  • Why a website only works once you're crystal clear on who you're actually trying to reach 

  • How pricing rejection is data, not a verdict, and why lowering your rate the first time someone says no is the wrong move 

If you have ever felt boxed into one path just because that's what your graduate program emphasized, this conversation is proof there is more than one way to build a career and a business around your BCBA. 

ALL THE LINKS! 

Follow Nick: behaviorfit.com and @behaviorfit

How to Sell Without Feeling Manipulative (Ethical Marketing for BCBAs) 16 sept. 202600:29:42

If the word "selling" makes your stomach turn, you are not alone, and you are not doing anything wrong by wanting to help people while also making money. In this episode, Sarah breaks down the exact framework that separates ethical marketing from manipulation, and why staying quiet about your offer is not actually the more ethical choice, it just means people never find you. 

In this episode, Sarah chats about: 

  • The three things that make marketing ethical: clarity, specificity, and a direct invitation 

  • Why hiding your pricing to "sell on the call" is not the only way to do business, and why she does the opposite 

  • The difference between naming a problem clearly and exploiting someone's vulnerability with fear and urgency 

  • Real examples of manipulative sales language versus clear, respectful language, side by side 

  • Why a "no" is data, not a failure, and what it actually might mean instead 

  • How to talk about outcomes and transformation without ever guaranteeing results 

  • A quick update on what's changing with Clinicians Doing More, and a first look at the upcoming Beyond Billable Hours program 

If marketing has ever felt gross, aggressive, or like it required becoming a different person, this episode gives you the reframe and the exact language to talk about your offer without losing sleep over it. 


ALL THE LINKS! 

The Systems Every Burned-Out BCBA Needs with Dani Galvez09 sept. 202600:35:31

67% of behavior analysts report being burned out, and Sarah wanted to know why, and what actually fixes it. In this episode, Sarah sits down with Daniella "Dani" Galvez Moreno, a fellow BCBA and founder of Self Set Go, the only conference built specifically around self-care and systems for behavior analysts, to talk about pivoting without shame, building something from scratch with zero experience, and why your nervous system deserves its own system too. 

In this episode, Sarah chats with Dani about: 

  • Why 67% of behavior analysts report being burned out, and what that says about the field as a whole 

  • Why pivoting your business idea, sometimes more than once, is a sign of growth, not a red flag 

  • Dani's own path from quitting the clinical side of ABA, to solo world travel, to building a conference with zero experience 

  • This year's Self Set Go theme, and why it centers on real systems for both your professional and personal life 

  • Why nervous system regulation earned its own pre-event workshop, and why grad school never taught any of it 

  • The one-degree airplane metaphor that reframes what "changing your life" actually looks like 

If you've been feeling the burnout Dani and Sarah talk about, or you've ever been scared to pivot publicly, this episode is the permission and the roadmap in one conversation. 

ALL THE LINKS! 

Subscribe + review: If this conversation hit home, subscribe so you don't miss the next one. And if you've been feeling the burnout Dani and Sarah talk about, registration for Self Set Go is open now. 

Why Selling Feels Salesy (And What To Say Instead), A BCBA's Guide To Sales 02 sept. 202600:28:19

You don't hate selling, you hate how you've been taught to do it. In this episode, Sarah breaks down why sales is simply a communication skill, not a personality trait, and why the real problem isn't your offer, it's that you're selling the features instead of the transformation. 

In this episode, Sarah chats about: 

  • Why having one single, clear offer beats five different options, and the fishing rod analogy that makes it click 

  • How confidence in selling comes from repetition, not the other way around, and the exact math behind why most people never build it 

  • The difference between selling features and selling transformation, illustrated through closets, drills, personal trainers, and meal prep services 

  • The FFL framework: feature, functional benefit, and lived outcome, and how to run every piece of your offer through it 

  • Why clients don't care about your process or your evidence base, and what they actually care about instead 

  • The simple exercise to test whether your messaging is clear: list five features, then ask what each one actually makes possible 

  • Where the line is between confident selling and unethical promising, and how to stay on the right side of it 

If explaining your offer has ever felt like throwing spaghetti at the wall, this episode gives you the exact shift to make it land. 

ALL THE LINKS! 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

How This BCBA Went From Overthinking Everything to Fully Booked 26 août 202600:46:40

You do not need a massive following, a finished certification, or rock solid confidence to start booking clients. In this episode, Sarah sits down with client and friend Kathryn Petersen, founder of 2 Steps Forward Consulting, for an honest conversation about what actually moved the needle in her business, and it was not what most BCBAs think. 

In this episode, Sarah chats with Kathryn about: 

  • Why she signed up for Sarah's first retreat waitlist without knowing a single detail, and what that says about betting on yourself before you have proof 

  • The moment community, not clinical skill or business knowledge, became the biggest unlock in her entrepreneurial journey 

  • Why starting with one side client outside her ideal niche was actually the smartest first move, not a compromise 

  • How niching down brought her the right clients instead of shrinking her business 

  • Why rejection and email unsubscribes are just data, not a verdict on her worth or her offer 

  • The real mindset shift that mattered more than any clinical or business skill: taking action first and letting confidence catch up later 

If you have been waiting for a bigger following or more credentials before you start, Kathryn's story is proof that none of that is actually required. 

ALL THE LINKS! 

Subscribe + review: If Kathryn's story hit home, subscribe so you don't miss the next episode. And if you know a family navigating a new autism diagnosis, check out her business.


Website Platforms For BCBAs: Which One To Choose 19 août 202600:22:51

Everyone wants to know which website platform to use before they have any idea who they are actually building it for. In this episode, Sarah breaks down the platform she uses now, why she does not recommend it to beginners despite a lucrative affiliate deal, and the one thing that matters more than any drag and drop template. 

In this episode, Sarah chats about: 

  • Why Go High Level is powerful but the wrong first platform for a beginner business owner, even though plenty of coaches push it 

  • The three beginner friendly platforms Sarah actually recommends, and how Podia, Squarespace, and Wix each stack up 

  • Why website and email need to live on the same platform, and the headache that comes from stitching two systems together 

  • What tagging your email subscribers actually means, why it matters from day one, and how it helps you see exactly what is working 

  • The $5,000 lesson Sarah learned from paying for a beautiful website with copy that did not convert 

  • Why AI tools can now build the design of a website in minutes, but still cannot write copy for you if you are not clear on who you are helping 

  • The real order of operations: know your offer and your ideal client first, then choose your platform second 

If you are stuck comparing website platforms before you have even nailed down your offer, this episode will save you time, money, and a whole lot of frustration. 

ALL THE LINKS! 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show. 

No Broke Behavior Analysts13 août 202600:00:55

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

ALL THE LINKS! 

What's Your Why? The Vision Work Most BCBAs Skip When Starting A Business12 août 202600:22:42

Before you touch strategy, before you post another caption, Sarah wants to know one thing: do you actually know what you want?

In this episode she shares the story behind her own neighborhood, her house, and seven years without a Sunday scaries to show why total clarity on your vision is the thing that actually makes a business happen, not just the strategy behind it. 

In this episode, Sarah chats about: 

  • Why so many aspiring entrepreneurs freeze when asked what their actual vision or why is 

  • The real story behind buying her house in the exact neighborhood she pictured years earlier, and what that reveals about decision making 

  • Why vague goals like "I want more money" or "I want freedom" keep you stuck, and the specific questions to ask instead 

  • The mindset shift from consuming information to actually implementing it, and why over-consuming can become its own coping mechanism 

  • Why feedback that stings is data, not a verdict, and how to filter helpful feedback from noise 

  • The identity question underneath every business goal: are you willing to become the person who shows up consistently, even when it is boring 

  • What seven years without a single Sunday scaries actually looks like, and how she designed her business around that outcome on purpose 

If you have all the strategy in the world but still feel stuck, this episode is the missing piece: get radically clear on your vision first, then everything else gets easier to build. 

ALL THE LINKS! 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show. 

Where to Start Your BCBA Business When You Feel Overwhelmed05 août 202600:19:17

If your to-do list has fifty things on it and you have no idea which one to touch first, you do not have a strategy problem, you have a focus problem. In this episode, Sarah lays out the exact order of operations for building a business without the overwhelm, and why doing less with intention will always outperform doing more without it. 

In this episode, Sarah chats about: 

  • The real reasons behind that overwhelmed, paralyzed feeling: too many ideas, information overload, and comparing your beginning to someone else's middle 

  • Why consuming more content, courses, and podcasts can quietly become a coping mechanism instead of actual progress 

  • The exact order to build a business in: problem first, then client, then one single offer, before branding or a website ever enters the picture 

  • Why having four offers at once means you are not fully selling any of them 

  • How to test whether your offer is actually clear enough, using a simple one to two sentence rule 

  • Why niching down feels scary but vague messaging is what actually kills conversions 

  • The difference between moving fast and moving with intention, and why the second one wins every time 

If you are stuck in analysis paralysis trying to figure out what to build next, this episode gives you the clear, boring, unglamorous roadmap that actually works. 

ALL THE LINKS! 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.


All or Nothing Thinking: The Hidden Rule Keeping BCBAs Stuck29 juil. 202600:26:43

Perfectionism is not a personality trait, it is a rule you made up, and it might be the exact thing standing between you and the business or life you actually want. In this episode, Sarah breaks down all or nothing thinking, where it comes from, and why the most successful people are not the ones who did it perfectly, they are the ones willing to prove themselves wrong. 


In this episode, Sarah chats about: 

  • What cognitive distortions actually are, and why all or nothing thinking made sense for survival but works against you now 

  • The perfectionist trap most behavior analysts fall into, and how it quietly limits every area of life, not just business 

  • Why waiting for the perfect website, the perfect post, or the perfect moment is really just a safety story 

  • How to trace an unhelpful rule back to where it started, and why the people who taught it to you usually meant well 

  • Sarah's own story of changing her identity from I am not a business owner to I am, and what shifted once she did 

  • Why fear and nervousness are not signs to stop, they are signs you are doing something that actually matters 

  • A simple practice for proving yourself wrong on purpose, one small imperfect action at a time 

If you have ever told yourself you cannot start until something else happens first, this episode is the permission slip to challenge that rule today. 

ALL THE LINKS! 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show. 

The Fear of Being Seen: Why Your Mindset Is Blocking Your BCBA Business 22 juil. 202600:28:52

You can have every strategy, every framework, and every dollar spent on a business coach, but if the fear of being seen is running the show, none of it sticks. In this episode, Sarah gets personal about her own anxiety, the moment a stranger's comment sent her spiraling, and why learning to sit with criticism is the real unlock behind scaling a business. 

In this episode, Sarah chats about: 

  • Why mindset is the root of every business result, and why strategy alone will not fix it 

  • Sarah's own story with generalized anxiety disorder and where her fear of being seen actually started 

  • The moment a BCBA publicly called her coaching program a pyramid scheme, and how she worked through it 

  • A simple worst case scenario exercise to pull apart what you are actually afraid of when you post or show up online 

  • Why every post, every piece of feedback, and every result in your business is just data, not a verdict on who you are 

  • The real reason people avoid social media, and the deeper fear usually hiding underneath it 

  • Why you cannot have impact without being open to criticism, and how to make peace with that trade 

If you have ever hesitated to hit publish, raise your rate, or put your name on something you built, this episode will show you what is actually behind that hesitation, and how to move through it. 

ALL THE LINKS! 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

The #1 Mistake BCBAs Make When Building a Business15 juil. 202600:23:17

You can be the most passionate, most qualified BCBA in the room and still hear crickets when you try to sell your offer. In this episode, Sarah breaks down the mistake she made when she first started her business: building something she was passionate about instead of something people were actually willing to pay for. If your offer feels like it should be selling itself but isn't, this episode is the reason why.

In this episode, Sarah chats about:

  • The real difference between selling a passion and solving a problem, and why only one of them pays the bills
  • Why people don't buy products or services, they buy the transformation on the other side of them
  • The costly lesson Sarah learned from an eight week curriculum that only two people showed up to
  • The three buckets every single offer falls into: health, wealth, or happiness and connection
  • Why proactive offers are a hard sell and immediate problems are what actually open wallets
  • How Sarah turned a single Facebook group frustration into a supervision program now making 30 to 40K a month
  • The simplest way to figure out what to sell: stop guessing and start listening


If you're a BCBA or behavior analyst trying to figure out why your offer isn't converting, this episode gives you the lens to fix it before you build one more thing nobody asked for.

ALL THE LINKS! 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

How Behavior Analysts Can Market Their Business Without Feeling Salesy08 juil. 202600:17:47

If the word "marketing" makes you cringe, you're not alone and you're also not doing it right yet. In this episode, Sarah breaks down why so many BCBAs freeze up the second it's time to talk about their offer, and why the discomfort isn't a sign to stop it's a sign you're doing something new. This is the conversation that reframes marketing from "salesy and gross" to the single most important skill standing between you and a fully booked business. 

In this episode, Sarah chats about: 

  • Why "marketing" isn't inherently cringey  and what's actually causing that ick feeling 

  • The real difference between vanity and visibility (confusing the two keeps good clinicians invisible) 

  • Why not marketing your offer is actually the selfish move, not the humble one 

  • How to turn vague, jargon heavy messaging into a clear offer people immediately say yes to 

  • The exact test to run on any caption, email, or sales page before you hit publish 

  • Why "I help BCBAs avoid burnout" isn't a real marketing message and what to say instead 

If you're a BCBA or behavior analyst thinking about building a side hustle or growing your coaching business, this episode is your foundation. Before you touch a logo, a website, or an Instagram bio, you need this. 

ALL THE LINKS! 

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show. 

Ep. 40. Is Your Offer Too High?27 mai 202600:21:03

Is Your Offer Too High? Pricing, Confidence, and Knowing Your Worth | Ep. 40

If you freeze every time someone questions your pricing, this episode is for you. Sarah dives into one of the biggest mindset struggles new coaches and business owners face: charging confidently for the value they provide. From underpricing out of fear to learning how to hold your ground when people push back, this conversation is packed with practical mindset shifts and business strategy.


WHAT YOU'LL LEARN

  • Why underpricing yourself actually leads to burnout and resentment
  • The real reason new coaches panic when someone questions their rates
  • How confidence in your pricing changes the energy of every sales conversation
  • The “$15 million beach house” analogy that will completely shift how you think about your offers
  • How to reverse engineer your pricing based on your income goals and client capacity
  • Why charging significantly less than others in your niche can actually hurt trust instead of helping it

ALL THE LINKS! 

SUBSCRIBE + REVIEWIf you are building a business and a life you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 39. Failure vs. Defeat20 mai 202600:23:23

Failure vs. Defeat: The Mindset Shift That Keeps You Moving Forward | Ep. 39

Most people think failure and defeat mean the same thing. They don't. If you've ever launched something that flopped, set a goal you abandoned, or stopped talking about a dream because it didn't pan out fast enough, you may have crossed from failure into defeat without realizing it. This episode breaks down exactly how that switch happens and how to stop it.

WHAT YOU'LL LEARN

  • How to tell the difference between failure as an event and defeat as a decision
  • The exact 6 signs you've slipped from failing into defeat (and most people miss all of them)
  • Why your brain is neurologically wired to turn failure into identity and how to interrupt that pattern before it settles in
  • How to process failure with intention instead of ruminating or bypassing it entirely
  • Why waiting until you feel "ready" to try again is actually just defeat dressed up as caution

ALL THE LINKS! 

Love high quality FREE CEUs? Join our ⁠CEU community here.

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 38. Quantum Leaps Part 213 mai 202600:25:53

A quantum leap doesn’t happen by accident—it starts with a decision.

In Part 2 of this series, Sarah goes deeper into what it actually looks like to live through a quantum leap in real time. From major business investments and rebranding to identity shifts and nervous system recalibration, she shares the behind-the-scenes reality of becoming the next version of yourself before there’s proof it will work.

This episode is all about moving from “maybe someday” into full-body certainty. You’ll learn why the biggest breakthroughs require decisive action, how your environment shapes your growth, and what it means to leap from a new identity instead of waiting to earn it.

What You’ll Learn in This Episode

  • Why a quantum leap begins with a decision—not circumstance
  • The difference between leaping to an identity vs. leaping from on
  • How identity shapes your actions and rewires your brain
  • Why waiting for proof keeps people stuck
  • What Sarah’s current quantum leap looks like in real life
  • How to tell the difference between fear and expansion
  • The role environment plays in your growth and success
  • How to stop wasting energy in indecision and “the messy middle”
  • Why your body often knows before your brain does
  • How small daily actions create massive identity shifts over time

ALL THE LINKS! 

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 37. Quantum Leaps in Personal Transformation06 mai 202600:31:31

What if the biggest changes in your life don’t happen gradually but all at once?

In this episode, Sarah breaks down the concept of “quantum leaps” in personal growth those moments where everything suddenly shifts, and you step into a completely new version of yourself. While it may look instant from the outside, these transformations are actually built through unseen momentum, internal rewiring, and consistent inner work.

You’ll learn how to recognize when you’re on the edge of a breakthrough, why discomfort is a sign of growth (not failure), and how to avoid the common traps that keep people stuck right before everything changes.

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Ep. 36. Imposter Syndrome Safety Stories & Actionable Steps29 avr. 202600:22:53

Imposter syndrome isn’t just a mindset issue—it’s a pattern of “safety stories” your brain tells to keep you comfortable, even if it means staying stuck. In this episode, Sarah breaks down how imposter syndrome actually shows up in your day-to-day life, why it feels so real, and most importantly—how to move forward even when it doesn’t go away.

This isn’t just awareness. You’ll walk away with clear, practical steps to identify your own safety stories, understand the fear underneath them, and start taking action anyway.


What You’ll Learn in This Episode

  • What “safety stories” are and why your brain creates them
  • How imposter syndrome subtly dictates your behavior (often without you realizing it)
  • The 5 types of imposter syndrome and how to identify yours
  • Why your fears didn’t start where you think they did
  • How to build willingness instead of waiting for confidence
  • A step-by-step framework to take action—even when you feel unready
  • How to use fear as data instead of something to avoid

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Ep. 35. Retreat Recap 23 avr. 202600:23:16

What happens when you finally bring an online community into real life? In this episode, Sarah reflects on her first-ever in-person retreat—from the initial idea to the emotional, transformative experience it became. She shares the behind-the-scenes thoughts, fears, breakthroughs, and lessons that came with hosting a space designed for connection, clarity, and alignment.

This isn’t just a recap, it’s a reminder of what’s possible when you challenge your own rules, trust your vision, and create spaces that truly reflect who you are.


What You’ll Learn in This Episode

  • Why the “rules” you create might be the very thing holding you back
  • The difference between hosting a conference vs. creating a transformational experience
  • How stepping out of your professional identity can unlock deeper clarity
  • The power of being “in the room” with the right people
  • Why your environment and community directly impact your energy
  • What it really feels like to build a deeply aligned, supportive community
  • How to move through imposter syndrome in high-stakes moments
  • The importance of protecting your mental energy and who you surround yourself with

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Ep. 34. Lead with Client Outcomes, Not Your Credentials 15 avr. 202600:23:22

In this episode of Let’s Chat, Sarah continues diving into the business side of growth and challenges a belief that many professionals and entrepreneurs hold onto:

“My credentials are what will get me clients.”

But what if that’s actually the thing holding you back?

Sarah breaks down why leading with your certifications, degrees, and experience might not only be ineffective—but could actually be turning potential clients away. Drawing from her own journey, she shares how relying on credentials often comes from a place of self-protection rather than true connection.

This episode explores the powerful shift from talking about yourself to focusing on your client’s transformation. Sarah explains why people don’t buy based on your resume—they buy because they feel seen, understood, and confident that you can solve their specific problem.

She walks through how to communicate what you do in a way that resonates, builds trust quickly, and positions you as the clear solution—without sounding like a “walking LinkedIn bio.”

If you’ve been struggling to convert conversations into clients or feel like your messaging isn’t landing, this episode will help you simplify your approach and focus on what actually matters.


In This Episode Sarah Discusses…

  • Why leading with credentials doesn’t attract clients
  • The difference between proving expertise and communicating value
  • How talking about yourself can disconnect potential clients
  • Why clients care more about outcomes than qualifications
  • The importance of showing how you solve a specific problem
  • How to shift your messaging to focus on client transformation
  • Why connection and recognition build trust faster than credentials
  • The role of specificity in helping clients feel seen and understood
  • How two people with the same credentials can have completely different results
  • Why vague messaging leads to confusion and lack of conversions
  • The psychology behind why people buy (hint: it’s emotional)
  • How to rewrite your introduction to be client-focused
  • The importance of asking better questions instead of listing qualifications
  • Why niching down and speaking to one person is more effective than speaking to everyone
  • How over-explaining your credentials can be a form of self-protection
  • The difference between confidence and overcompensating in your messaging

ALL THE LINKS! 

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Ep. 33. Why You're Not Getting Clients (And What To Do Instead!) 07 avr. 202600:25:13

In this episode of Let’s Chat, Sarah shifts into the business side of growth and tackles one of the biggest frustrations for new and aspiring entrepreneurs:

“Why am I not getting clients?”

If you’ve been putting yourself out there, posting content, building offers—and still hearing crickets—this episode breaks down exactly why that’s happening (and what to do differently).

Sarah shares one of the most important lessons she learned while building her own business: trying to help everyone actually results in helping no one. Through her own experience of struggling to “niche down,” she explains why clarity around your ideal client isn’t optional—it’s essential.

This episode dives deep into what it really means to know your ideal client—not just surface-level demographics, but their thoughts, emotions, fears, desires, and daily struggles. Sarah walks you through how to define the exact problem you solve, how to communicate it clearly, and why vague messaging is one of the biggest reasons clients aren’t converting.

She also introduces her “depth framework,” a practical way to understand your audience on a deeper level so your messaging actually resonates—and converts.

If you’ve been feeling frustrated, overwhelmed, or questioning whether people are even willing to pay for your services, this episode will help you refocus, simplify, and start attracting the right people.


In This Episode Sarah Discusses…

  • Why trying to help everyone makes it harder to attract clients
  • The real reason people aren’t buying (it’s not what you think)
  • What “niching down” actually means—and why it’s so powerful
  • How vague messaging confuses your audience and hurts conversions
  • The importance of clearly defining the exact problem you solve
  • How to describe your ideal client in a specific, relatable way
  • Why you should intentionally attract the right people—and repel the wrong ones
  • The “Italian restaurant vs. diner” analogy for positioning your business
  • How to understand your client’s thoughts, emotions, and daily struggles
  • Why people buy based on emotion, not just logic
  • How to uncover your client’s deepest desires and fears
  • The importance of identifying objections—and addressing them in your messaging
  • What a “client persona” is and how it helps your marketing
  • Where to find real insights about your audience (Facebook groups, Reddit, conversations)
  • Why aesthetics (logos, websites) matter less than clarity in the beginning
  • How to simplify your offer and focus on one clear solution

ALL THE LINKS! 

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Ep. 32. Stacking Your Evidence - Comparison or Confident Action? 31 mars 202600:23:18

In this episode of Let’s Chat, Sarah dives into a powerful and often overlooked mindset trap: comparison—and how it can either keep you stuck or push you into confident action.

Fresh off a transformative retreat, Sarah reflects on the impact of environment, community, and surrounding yourself with people who expand your thinking. But the real focus of this episode is how comparison shows up in our daily lives—and why it’s not always a bad thing.

Sarah breaks down the difference between destructive comparison (the kind that makes you feel behind or not enough) and empowering comparison (the kind that inspires you and shows you what’s possible). She shares how most of us unknowingly use comparison as evidence for why we can’t succeed—rather than flipping it into proof that we can.

Through real-life examples and simple mindset shifts, Sarah introduces the concept of “stacking your evidence”—training your brain to recognize your own capability instead of constantly highlighting your gaps.

If you’ve ever stopped yourself from posting, starting, or showing up because someone else seemed “ahead,” this episode will help you reframe comparison and start using it as fuel instead of friction.


In This Episode Sarah Discusses…

  • Why your environment and the people around you shape your beliefs and actions
  • The difference between comparison that holds you back vs. comparison that inspires growth
  • How social media creates a distorted view of reality—and why it affects your confidence
  • The danger of comparing your “chapter one” to someone else’s “chapter twenty”
  • How comparison can lead to inaction, self-doubt, and missed opportunities
  • The concept of “outsourcing your power” and how it keeps you stuck
  • What cognitive distortions are and how your brain “warps” reality without you realizing it
  • Why your brain naturally focuses on negative evidence (and how to interrupt that pattern)
  • The importance of real-life connection vs. digital validation
  • How to “stack evidence” in your favor by recalling past wins and proof of capability
  • Why belief alone isn’t enough—and how action builds real confidence
  • The importance of defining what you want without the influence of comparison

ALL THE LINKS! 

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Ep. 31: Is it deeper than the money? 24 mars 202600:17:59

In this episode of Let’s Chat, Sarah wraps up Money Mindset March with a powerful and honest question:

Is it really about the money… or is it something deeper?

While many people believe they’re held back by finances, Sarah challenges listeners to look beneath the surface. Because often, the hesitation to invest in yourself—whether in business, growth, or opportunity—isn’t just about money.

It’s about what happens after you say yes.

Drawing from her own journey of investing in mentors, education, and personal growth (even when it didn’t make logical sense), Sarah explores the deeper fears that can keep people stuck—like the fear of responsibility, fear of failure, and fear of not following through once you have the tools.

This episode breaks down how to distinguish between a real financial limitation and an emotional response, how to make smarter investment decisions, and why self-trust is often the real barrier—not money.

Through practical frameworks and reflection prompts, Sarah encourages listeners to become more aware of their patterns, take ownership of their growth, and start showing up for themselves—even in small ways.

If you’ve ever told yourself “I can’t afford it,” this episode will help you ask a better question—and uncover what’s really holding you back.


In This Episode Sarah Discusses…

  • The difference between a true financial limitation vs. an emotional reaction
  • Why “I can’t afford it” is sometimes about fear, not money
  • How investing in yourself creates responsibility—not just opportunity
  • The hidden fear of having to follow through after saying yes
  • Why self-trust plays a major role in personal and professional growth
  • How to properly evaluate courses, coaches, and programs before investing
  • The importance of doing your due diligence before spending money
  • Why not all investments are good—and how to spot the difference
  • The power of deciding to fully commit before making an investment
  • How growth doesn’t always require money—sometimes it requires action
  • Common ways people avoid growth by using money as an excuse
  • Simple ways to start investing in yourself without spending anything
  • How small actions build confidence and reinforce new beliefs
  • The importance of awareness when making decisions about growth

ALL THE LINKS! 

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Episode 30: Five Types of Wealth 17 mars 202600:23:31

In this episode of Let’s Chat, Sarah continues Money Mindset March by challenging a common belief many of us carry:

“Once I make more money, then I’ll finally feel free.”

But what if that idea isn’t actually true?

Sarah breaks down the powerful difference between being rich and being wealthy—and why chasing income alone often leaves people feeling anxious, burned out, or unfulfilled. Drawing from her own entrepreneurial journey, she shares how making more money didn’t automatically create peace of mind, and why true wealth comes from more than just the number in your bank account.

In this episode, Sarah introduces the concept of five types of wealth—financial, time, social, physical, and mental—and explains how all five must work together to create a balanced, fulfilling life. If even one area is neglected, the entire system can feel out of alignment.

Through personal stories, reflection questions, and practical action steps, Sarah invites listeners to rethink their definition of success and start building a version of wealth that actually supports the life they want to live.

If you’ve ever felt like you’re constantly chasing the next milestone, waiting for money to finally make life feel easier, this episode will help you step back and redefine what wealth truly means.

In This Episode Sarah Discusses…

  • The difference between being rich (what you earn) and being wealthy (how you live)
  • Why making more money doesn’t automatically create peace, freedom, or happiness
  • The five types of wealth that contribute to a balanced life
  • How financial wealth supports stability but isn’t the only form of success
  • Why time wealth—control over your schedule and energy—is one of the most valuable resources
  • How relationships and community influence your overall sense of fulfillment
  • The importance of physical health and energy when building a life and career
  • How stress and overwork can undermine even the highest levels of financial success
  • Why mental wealth and purpose play a critical role in long-term fulfillment
  • Reflection prompts to help evaluate which areas of wealth may be out of balance in your life
  • Small, practical actions you can take this week to start improving one area of wealth

ALL THE LINKS! 

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Episode 29: Money Mindset: Rewriting Your Money Story 11 mars 202600:26:14

In this episode, Sarah kicks off Money Mindset March with a powerful question:


Do you actually have a money problem… or do you have a money story problem?

So many people believe they struggle with money because there simply isn’t enough of it. But Sarah challenges that idea and explores how the real issue is often the stories and beliefs we carry about money—many of which were formed early in life without us even realizing it.

Sarah shares personal experiences from growing up in a middle-class household where negative messages about wealth were common, and how those early narratives shaped her adult relationship with money. She explains how beliefs about money are often learned through observation, reinforced through emotional experiences, and carried into adulthood as if they were facts.

Throughout the episode, Sarah breaks down how to identify your own money stories, where they might have come from, and how those beliefs could be influencing your decisions around work, business, and self-worth.

If you’ve ever felt guilt for wanting more money, struggled to advocate for yourself financially, or worried that wealth might change who you are, this episode invites you to question those assumptions and begin rewriting your story.


In This Episode Sarah Discusses…

  • How many “money problems” are actually belief and story problems
  • How childhood experiences and family narratives shape your relationship with money
  • Common money stories like “money is hard to keep,” “money is selfish,” or “money causes stress”
  • Why guilt and shame around wanting money are often learned—not inherently yours
  • The exercise “Money is…” to uncover the beliefs running your financial decisions
  • How fear of judgment or rejection can keep you from asking for raises, pricing confidently, or pursuing opportunities
  • Why people often undervalue themselves or self-sabotage when financial success becomes possible
  • How money acts as an amplifier of your character rather than something that changes who you are
  • The importance of creating new evidence to challenge old financial beliefs
  • Small actions that help break money blocks and build confidence around earning and receiving more

ALL THE LINKS! 

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Episode 28: What Do You Really Want? Inner Truths 03 mars 202600:22:13

In this episode, Sarah asks the question she returns to over and over again—in her own life and inside the MindBody Behavior community:


What do you really want?

Not what sounds responsible. Not what fits the timeline. Not what looks good on paper. Not what makes you appear like the “good” professional, partner, parent, or friend.


What do you actually want?

Sarah unpacks the difference between conditional desires (the ones shaped by society, family, praise, and fear of disappointment) and intrinsic desires (the ones that feel alive, expansive, and deeply yours). She explores why so many high-achieving people hit goals and feel relief instead of fulfillment—and how to tell whether you’re moving toward something meaningful or just running away from something uncomfortable.


If you’ve been feeling apathetic, stuck, or quietly unfulfilled—even though your life “looks good” from the outside—this episode is your invitation to get radically honest.


In This Episode Sarah Discusses…

  • The difference between conditional wants (outside-in) and intrinsic wants (inside-out)
  • Why achieving the “right” goals can still leave you feeling empty
  • The body-based cue: does this desire feel expansive or contracted?
  • The question: “If no one ever knew I did this, would I still want it?”
  • How we confuse clarity with certainty—and why certainty isn’t required
  • The permission trap: whose approval are you still waiting for?
  • Why arbitrary timelines (“by this age I should…”) quietly run your life
  • Moving toward something vs. running away from something—and how they can look identical
  • Her own evolution around money, financial freedom, and releasing shame
  • Why dreaming feels hard when you’ve trained yourself not to want too much

ALL THE LINKS! 

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Episode 27: Facing Fear: From Paralysis to Purpose 25 févr. 202600:23:10

In this episode, Sarah dives deep into one of the most misunderstood emotions we experience: fear.

So many high-capacity, capable people say, “I’m anxious,” “I’m nervous,” or “I’m scared,” and use that as a reason not to move toward something that deeply matters to them. But what if fear isn’t the stop sign you think it is?

Sarah breaks down how fear disguises itself as perfectionism, procrastination, over-preparation, and people-pleasing—and why those behaviors feel productive but are actually keeping you stuck. She introduces a practical framework to help you name fear, locate it in your body, uncover the deeper belief underneath it, and decide whether avoiding it is actually costing you the life you want.

This episode is both mindset work and practical strategy. If you’ve been waiting to feel “ready” before you make a move, this conversation is your invitation to stop letting fear make your decisions.


In This Episode Sarah Discusses…

  • How fear shows up as perfectionism (“it’s not ready yet”) and why perfect is just fear in disguise
    Why procrastination often isn’t laziness—but fear of doing it badly
  • The hidden cost of over-preparing and chasing “one more certification” before starting
  • How people-pleasing is often rooted in fear of rejection or disapproval
  • Why your brain reacts to social rejection the same way it reacts to physical danger
  • The deeper questions to ask: “And then what?” to uncover the real fear underneath the surface
  • The difference between saying “I am anxious” and “I am feeling anxious”—and why that language shift matters
  • How to tact (label) fear in your body with extreme specificity
  • Using a cost-benefit analysis to evaluate what avoiding fear is actually costing you
  • Why the goal isn’t to eliminate fear—but to let it come along for the ride

ALL THE LINKS! 

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Episode 26: Let’s Chat With MBB- Why the Podcast Changed, Taking Breaks, and What’s Coming Next 18 févr. 202600:13:22

In this episode, Sarah Burby reintroduces the podcast with its new name, Let’s Chat With MBB, explaining the shift away from focusing only on behavior analysis and creating a space for conversations at the intersection of mind, body, and behavior—plus health, entrepreneurship, mindset, and community. She shares why she took a break due to structural changes in her business and choosing to pause the pressure of being “consistent,” especially while preparing for the first-ever Behavior and Body conference.

Sarah also previews upcoming topics (burnout vs. bored-out, imposter syndrome, confidence, self-limiting beliefs, ACT, and RFT), and explains why she redesigned her program into Permission for More and lowered it to $97/month to make it more accessible while emphasizing mindset work alongside business coaching.

In This Episode Sarah Discusses…

  • Why she changed the podcast name from A BA Redefined to Let’s Chat with MBB—and why she no longer wants to apologize for talking about more than behavior analysis
  • The pressure of consistency in podcasting and why she chose alignment over arbitrary rules
  • What was happening behind the scenes in her business that required a pause
  • Hosting the first Behavior & Body Conference and why focusing her energy there mattered more than weekly uploads
  • The difference between burnout and boredom—and why she plans to unpack that more
  • Why mindset work is the missing link in entrepreneurship (no matter how good your strategy is)
  • The evolution of her business program into Permission for More and why accessibility mattered
  • How self-limiting beliefs quietly block success more than lack of information
  • Why this podcast will now include conversations on imposter syndrome, confidence, ACT, RFT, health coaching, retreats, and real stories from her community

Quotes from This Episode “You can change your mind. You can do things differently whenever you want.”


“I don’t want to apologize for not everything being behavior analytic. Being a BCBA is one part of me, but it’s not the only part of me.”


“If I want to skip a week, I’m going to skip a week. I didn’t create this podcast to be in the top 1%. I created it for connection and community.”


“I can give you the playbook, the strategies, the exact steps—but if your mindset isn’t right, you will not be successful.”


“You can have whatever it is that you want—not what you think you should want, but what you actually desire.”


Your Action Step

  • Give yourself permission to pivot.
  • Is there something you’ve been holding onto out of obligation, fear, or identity attachment? A role? A routine? A rule?
  • Ask yourself: If I trusted myself fully, what would I change right now?
  • Then take one small aligned step toward that version of you.
  • Because you’re allowed to evolve.

ALL THE LINKS! 

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Episode 25: Identity Through Small Reps 17 déc. 202500:19:00

Episode Description

In this episode, Sarah unpacks how your identity isn’t built through resolutions or vision boards. It is built through the mundane, everyday actions you’re taking right now.


Inspired by James Clear’s work but reframed through her signature raw lens, she introduces the concept that every action you take is a “rep” building the person you’re becoming.


If you’re exhausted trying to become a perfect version of yourself overnight, this episode will help you understand that you’re already building your identity every single day. The only question is for which version of yourself?


In This Episode Sarah Discusses…

  • Why she did a second branding shoot this year and how it reflects the identity shift she's making for 2026
  • Reframing James Clear's concept: every action isn't just a vote, it's a rep—like building muscle at the gym, you're building your identity
  • The shift to identity-based behavior change: instead of "what do I want to achieve?", ask "who do I want to become?" and "what would that person do?"
  • Why your next rep matters more than all your previous ones (you can't erase the past, but you can start building now)
  • What Sarah's ready to let go of: being shy, not a good public speaker, not pretty enough, not smart enough—and the version that hides her true self for fear of judgment

ALL THE LINKS! 

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Episode 24: Scarcity vs. Abundance: Which Lens Is Running Your Life?10 déc. 202500:18:20

"Money doesn't grow on trees." "We have to hold onto what we have." If you grew up hearing phrases like these, you might be filtering every decision through a scarcity lens without even realizing it.


In this episode, Sarah breaks down how the beliefs we inherited in childhood become the filter through which we see opportunities, success, and what's possible for us as adults.


She gets practical about how to recognize when you're operating from scarcity versus abundance in your career, relationships, and growth - and shares real examples from her own business of what shifts when you stop making decisions from fear.


In This Episode Sarah Discusses...

  • How childhood messages like "money doesn't grow on trees" create an adult filter of "not enough" that keeps you stuck
  • The core difference: scarcity says "there's not enough to go around" while abundance says "there's enough and I can create more" - and why this has nothing to do with how much you actually have
  • What scarcity looks like across six areas (career, collaboration, growth, relationships, time, and worth) and the internal dialogue that reveals when you're operating from fear instead of strategy
  • What abundance looks like in those same areas - from "I have to say yes or I'll miss my only chance" to "if this isn't aligned, something better will come"
  • Real examples from Sarah's business: saying no to a $150 client and attracting a $300 client a week later, choosing abundance when her first employee quit, and how constantly asking "how good can this get?" transforms everything

ALL THE LINKS! 

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Episode 23: What Happens When Someone Reports You to the BACB (And Why I'm Actually Grateful)03 déc. 202500:20:33

Sarah gets raw about an experience most BCBAs dread: being reported to the BACB Ethics Department. In this deeply personal episode, she walks through the three-week emotional roller coaster of responding to an anonymous ethics complaint about her supervision program - the immediate panic, the spiral of worst-case scenarios, and ultimately, the perspective shift that made her grateful for the whole experience.


This isn't just about what happened; it's about what it means to lead a movement, accept that not everyone will support you, and give yourself permission to show up authentically even when it makes people uncomfortable.


In This Episode Sarah Discusses...

  • The moment she got the BACB email and her immediate emotional spiral (spoiler: even with all her coping skills, she was terrified)

  • The anonymous ethics complaint: concerns about supervision for stay-at-home moms, multi-state licensing claims, and unrestricted hours

  • Why she wishes the person had reached out directly first instead of going straight to the BACB

  • How this experience confirmed she's on the right path - "This just means I'm doing everything aligned with my soul"

  • The exhausting energy of women tearing each other down in the field (and why she's creating a different space)

ALL THE LINKS! 

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Episode 22: Stop Playing Small: Why Your Environment Is Either Growing You or Keeping You Stuck19 nov. 202500:26:52

Fresh off a life-changing four-day retreat in Arizona, Sarah gets brutally honest about what happens when you stop comparing yourself to others and start letting their success inspire you instead. This isn't your typical "mindset" episode - it's a raw conversation about glass ceilings we create for ourselves, the scarcity mindset plaguing our field, and why the resistance you're feeling about growth is exactly the sign you need to lean in. If you've been playing small because it feels safer, this episode is your permission slip to want more.


In This Episode Sarah Discusses...

  • Why feeling like you don't belong in the room means you're in exactly the right room

  • The shift from "I'm not doing enough" comparison to "if they can do it, so can I" inspiration

  • How giving yourself permission to want more isn't selfish - it's your responsibility

  • Why resistance to growth is often a sign you need to do the thing that scares you

  • The toxic scarcity mindset in ABA: why other BCBAs' success doesn't threaten yours

ALL THE LINKS! 

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Episode 21: The Law of Empty Spaces - Why You Can't Receive What's Meant for You Until You Let Go12 nov. 202500:31:24

Episode 21: The Law of Empty Spaces - Why You Can't Receive What's Meant for You Until You Let Go


Release Date: 11/11/2025

Duration: 31 Minutes

Host: Sarah Burby, Founder of MindBodyBehavior


Episode Description

Sarah gets real about energy and why holding onto what no longer serves you is blocking everything you actually want. From toxic jobs to old identities to other people's opinions, this episode is about trusting the void and understanding that the universe doesn't do empty spaces. If your hands are full of what's draining you, you literally cannot receive what's meant for you. No behavior analysis hat required for this one,  just raw truth about transformation, frequency, and finally giving yourself permission to let go.


In This Episode Sarah Discusses...

  • The Law of Empty Spaces and why the universe fills every void

  • Why we cling to soul-crushing jobs, toxic relationships, and limiting identities

  • Her personal story of letting go before meeting her husband

  • How other people's fear disguises itself as "concern" for your choices

  • The concept of vibrational frequency and why you attract what you match

ALL THE LINKS! 

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Episode 20: The Reality of Building Something New - Email Mishaps, Retreat Launches, and Riding the Wave05 nov. 202500:18:43

ABA Redefined - Episode 20: The Reality of Building Something New - Email Mishaps, Retreat Launches, and Riding the Wave

Release Date: 11/5/2025

Duration: 18 minutes 40 seconds

Host: Sarah Burby, Founder of MindBodyBehavior


Sarah gets real about the messiness of launching new things - from email platform disasters to spiral moments to the growth that happens when you refuse to let mistakes derail you. This unscripted Monday recording (released Wednesday) captures the raw highs and lows of pushing outside your comfort zone, featuring retreat launch chaos, hard-won self-compassion skills in action, and why Sarah's building things that don't exist yet in the behavior analysis world.


In this episode Sarah Discusses...

  • The email platform disaster that almost derailed the retreat launch (twice)

  • How she caught herself spiraling and used the skills she teaches in real-time

  • Personal growth markers: being able to sleep through mistakes and not blame others

  • Getting validation at exactly the right moment from an ACT trainer peer review

  • Why constantly stepping outside your comfort zone matters more than feeling comfortable

ALL THE LINKS! 

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Episode 19: What energy are you attracting?28 oct. 202500:18:00

ABA Redefined - Episode 19: The Energy You Keep - Who’s Shaping Your Reality’

Release Date: 10/29/2025

Duration: 18 minutes

Host: Sarah Burby, BCBA, Founder of MindBodyBehavior


Episode Description

Your circle isn't just nice to have—it's literally shaping who you're becoming. In this raw and energizing episode, Sarah gets real about the invisible power of the people you surround yourself with and why "your vibe attracts your tribe" isn't just a cute saying. From mastermind groups that blow her ceiling off to draining relationships she had to step back from, Sarah breaks down how to audit your inner circle and intentionally curate the energy that will unleash (not limit) your potential.

In this Episode Sarah Discusses...

  • Why the upcoming MindBodyBehavior retreat has her so amped she can't sleep until 2 AM

  • The two types of people: those who lift you up and those who drain your energy

  • How her mastermind group destroys limiting beliefs about what's possible

  • The neuroscience behind it: state-dependent memory and how your emotional state shapes what you learn and recall

  • Thinking about growth like shaping successive approximations in ABA terms

Quotes From This Episode

"Who we keep in our inner circle is literally who is shaping who we become. And I think that a lot of people really underestimate that."

"If they can do it, why can't I do that? Maybe I've been selling myself short for X amount of years. Maybe I'm much more capable than what I've been doing and what I've let myself believe."

"Can you imagine what would happen if you started believing in yourself as fiercely as you've been clinging onto your excuses, as fiercely as you've been doubting yourself?"

"Your energy is so precious. I just need you to understand that, and it's up to you to be intentional as hell about who and what you allow into your space."

"The world needs you to stop playing small. It needs you to stop hiding your magic and stop believing the BS about who you can't be."

"I am deliberate about my influences. I surround myself with people who believe boldly and move bravely. I choose energy that unleashes my potential, not limits it."

This Week's Challenge

  1. Audit your top five influences - people, social media accounts, podcasts. What energy are they amplifying in you?

  2. Have one conversation about an energy-draining dynamic. How could you realign it with compassion?

  3. Invite one person into your circle who embodies the energy you want to grow. Tell them why.

  4. Notice how your potential expands when you do this work.

ALL THE LINKS! 

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Episode 18: Logic vs. Emotion21 oct. 202500:26:07

Sarah gets brutally honest about the skill that took years and multiple coaches to master: responding from logic instead of emotion. After noticing patterns of emotional responses from others in recent months, she shares the neuroscience behind why our brains hijack us, how to spot emotional vs. logical responses (in yourself and others), and practical strategies she uses to avoid relationship-destroying reactions. Plus, her confession about what triggers her emotional responses most (spoiler: it involves lunch).


In This Episode, Sarah Discusses...

  • The amygdala hijack: Why your logical brain literally goes offline when triggered

  • Clear signs someone (including you) is responding emotionally vs. logically

  • How to respond when others are coming at you emotionally

  • Three questions to ask before hitting send on any responseThe acceptance piece: sitting with discomfort instead of reactive responding

  • Quotes from This Episode

    • "By the time your logical brain even knows something happened, your emotional brain has already decided to do its own response."
    • "We all know those phrases, right? They're professional ways to say, I'm basically really pissed off, and I want you to know it without me actually saying I'm pissed off."
    • "Our first gut response in those situations is usually not the most helpful. The one that comes after we pause, when we sleep, when we eat - that usually solves problems and builds relationships."

    Action Steps & Takeaways

    • Track your emotional response patterns using the ABC model (Antecedent, Behavior, Consequence)
    • Implement the HALT check before responding to triggering situations
    • Practice the 12-24 hour rule on one small trigger this week
    • Ask yourself: "Am I trying to be right, or am I trying to solve the problem?"
    • Use incompatible behaviors (walking, breathing exercises) to prevent emotional responding

    ALL THE LINKS! 

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Episode 17: Fear of Judgment and the Spotlight Effect 15 oct. 202500:18:05

In this deeply personal episode, Sarah tackles one of the most universal struggles we all face: the paralyzing fear of what other people think.

Drawing from her own journey of putting herself out there on social media and building her business, Sarah explores the psychological research behind the "Spotlight Effect" — the cognitive bias that makes us think people are paying way more attention to us than they actually are.

She shares vulnerable stories about posting her success story, dealing with public criticism, and the moment she realized she's "not that important" (in the most liberating way possible). Sarah challenges behavior analysts specifically to examine how their fear of judgment keeps them playing small, diluting their message, and missing opportunities for growth.

This episode is a powerful reminder that being judged is survivable, that authenticity matters more than perfection, and that your people are looking for the real you — not a sanitized, people-pleasing version. If you've been holding yourself back because you're worried about criticism, this episode will inspire you to live life "hot pink and sparkly" instead of beige and invisible.

Quotes from This Episode

  • "We think people are noticing us twice as much as they actually are. And we walk around, we're convinced, everyone's watching us, everyone's judging us, everyone's forming opinions about every little thing that we do, and the truth is, most people are too busy worrying about what everyone thinks about them."

  • "I'm actually not that important, and I mean that in the most liberating way possible. Most people are not just sitting around thinking about me at all times."

  • "Just because it feels dangerous, does not mean it's actually dangerous. So your feelings are valid. I will never discredit that. Your feelings are valid. But, they're not always accurate predictors of your reality."

  • "The only way that we will guarantee that we'll never be criticized is to never do anything, never say anything, never try anything... And I sure am hell not living my life like that. You know how I want to live my life? Hot pink, and sparkly."

  • "If you try to be for everyone, you're gonna end up being for no one. You become this watered-down version of yourself."

  • "You can't grow if you're not willing to be bad at things first. You can't learn if you're not willing to make mistakes."

  • "You could be safe from criticism, but you're also safe from progress."

  • "The people who matter will not judge you for being human. And the people who judge you for being human do not matter."

ALL THE LINKS! 

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Episode 16: Stop Living for the Weekend 08 oct. 202500:21:38

Are you spending 45-55 hours per week just waiting for Friday to arrive?

In this eye-opening episode, Sarah breaks down the actual math of living for the weekend and challenges the normalized belief that work is supposed to drain us.

She shares her personal journey from experiencing Sunday scaries and counting down to Friday, to genuinely looking forward to Mondays.

If you're stuck in the cycle of tolerating Monday through Friday just to enjoy 32 waking hours on the weekend, this episode will help you rethink what's possible for your career and your life.

ALL THE LINKS! 

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Episode 15: The Breakdown Breakdown: What Your Terrible Week is Actually Teaching You 01 oct. 202500:16:22

Sarah almost didn't record this episode because her house got hit hard with COVID and she was struggling with that "razor blade throat" feeling. But sometimes our worst weeks become our best teachers.

In this raw and honest episode, recorded on a Saturday after barely making it through the week, Sarah shares five powerful lessons she learned during her breakdown week - from realizing she's not superhuman to understanding that her worth isn't tied to productivity.

This isn't toxic positivity - it's about mining your hard moments for wisdom and refusing to let them be meaningless.

If you've ever felt like you're failing at everything while sick, overwhelmed, or just having one of those weeks, this episode will help you reframe your struggles as your curriculum.

Quotes from This Episode

  • "Maybe this terrible week isn't happening to me. Maybe it's happening for me. Maybe there's something I'm supposed to learn here that I can't see yet because I'm too busy being pissed off about it."

  • "Our hardest moments don't always have to be interruptions to our growth. Most of the time, they are our growth."

  • "There's a huge, huge difference between 'this painful thing was meant to happen' and 'now that this painful thing has happened, what can I learn from that?' One dismisses your pain, the other honors it while also refusing to let it be meaningless."

  • "I am not superhuman, and pretending that I am literally serves no one."

  • "My worth is not tied to my productivity."

  • "Your struggles are not your weakness. They're teaching you about your resilience, priorities, and what really matters."

  • "Your breakdown might be just the beginning of your breakthrough."

ALL THE LINKS! 

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Episode 14: Why Other People's Success Feels So Personal 24 sept. 202500:17:46

Ever find yourself spiraling when you see another BCBA's success on social media?

In this vulnerable and insightful episode, Sarah dives deep into the psychology of comparison and why other people's wins can feel like personal attacks on our worth.

She shares her own struggles with comparison paralysis in the early days of building MindBodyBehavior and reveals the game-changing strategies that helped her transform comparison from a source of pain into valuable data for growth.

If you've ever felt stuck comparing yourself to others in your field, this episode will help you break free from that exhausting cycle and start using other people's success as fuel for your own journey.

ALL THE LINKS! 

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 13: Starting Before You're Ready 17 sept. 202500:14:48

Are you stuck waiting for the "perfect moment" to start that business, take that course, or make that career change?

In this episode, recorded from Sarah's brand new office, she dives deep into the psychology behind our "readiness illusion" and why we get trapped believing that readiness is a prerequisite for action.

Sarah breaks down the competing brain systems that keep us in perpetual preparation mode and reveals why confidence comes after action, not before.

If you're a behavior analyst who's been telling yourself "I'm not ready yet" for that next big step, this episode will help you recognize when preparation becomes sophisticated procrastination and give you the tools to start building your future self in the doing phase.

Resources Mentioned

  • Tech industry concept of "failing fast"

  • Prefrontal cortex vs limbic system psychology

  • Self-compassion practices for beginners

  • Psychological safety techniques

Quotes from This Episode

  • "We get stuck in believing that readiness is a prerequisite for action, but there's really a readiness illusion. Feeling ready is a story that we tell ourselves often to avoid the discomfort of uncertainty."

  • "The feeling of readiness rarely comes before action. It comes after. Confidence is built by actually doing the thing. It's not built by rehearsing all these things in our head through planning."

  • "Who do you become when you're perpetually preparing for something? You become someone who is going to do something rather than someone who is doing something."

  • "Oftentimes, our reasons for not being ready are really our fears that are wearing this mask of logic."

  • "When we demand perfection before we start, we're essentially demanding that we skip the learning phase and just jump straight into mastery. This is impossible."

  • "What if readiness isn't about having everything figured out? What if readiness is simply about being willing to learn as you go?"

  • "Your first version of anything - your business, a creative project, a new career - is not supposed to be your final version. It's supposed to be your learning version."

  • "Starting before you're ready requires you to have self compassion. You must become your own safe person."

  • "Your future self isn't waiting for you to become ready. It's waiting for you to become brave."

ALL THE LINKS! 

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Episode 12: Embracing Authentic Alignment 10 sept. 202500:18:00

In this candid solo episode, Sarah takes you inside her brain for an unfiltered reflection on two powerful life lessons she's been processing.

First, she explores how some of life's biggest disappointments, from failed business partnerships to missed opportunities, often become our greatest blessings in disguise. Through personal stories about fitness studio collaborations that fell through and teaching positions she didn't get, Sarah reveals how these "failures" forced her to fully commit to building MindBodyBehavior.

Then, she challenges the common excuse of "it's not the right time" or "I'm not ready," asking for an operational definition of what the "right time" actually looks like.

If you've been waiting for perfect conditions to make a change, start something new, or take a risk, this episode will make you reconsider whether that perfect moment will ever actually arrive.

ALL THE LINKS! 

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Episode 11: Brain Dump - When Things Don't Work Out and the Myth of Perfect Timing 03 sept. 202500:19:11

In this candid solo episode, Sarah takes you inside her brain for an unfiltered reflection on two powerful life lessons she's been processing.

First, she explores how some of life's biggest disappointments - from failed business partnerships to missed opportunities - often become our greatest blessings in disguise. Through personal stories about fitness studio collaborations that fell through and teaching positions she didn't get, Sarah reveals how these "failures" forced her to fully commit to building MindBodyBehavior.

Then, she challenges the common excuse of "it's not the right time" or "I'm not ready," asking for an operational definition of what the "right time" actually looks like.

If you've been waiting for perfect conditions to make a change, start something new, or take a risk, this episode will make you reconsider whether that perfect moment will ever actually arrive.

ALL THE LINKS! 

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 10: From Solo Travel to Self Set Go - Dani's Journey to Redefining Success in ABA 27 août 202500:43:36

Join Sarah as she reconnects with Dani (Daniela Galves Moreno), BCBA and co-founder of Brawn and Bloom, for an inspiring conversation about courage, personal growth, and creating change in the ABA field.

Dani shares her incredible journey from working at Nemours Children's Hospital to taking a bold 4-month solo travel adventure that transformed her career path. Discover how this leap of faith led to co-founding Self Set Go, the field's first conference dedicated to clinician wellness and personal development.

If you're feeling stuck in traditional ABA roles or curious about applying behavior analysis to personal growth and entrepreneurship, this episode offers both inspiration and practical wisdom about taking courageous steps toward your own 2.0 version.


Resources Mentioned

  • Rollins College (Danny's undergraduate experience)

  • Florida Institute of Technology (FIT) - BCaBA and BCBA programs

  • Nemours Children's Hospital

  • Brawn and Bloom company

  • Self Set Go Conference - October 10th and 11th, 2025

    • Theme: "Redefining Success and Discovering Your 2.0"

  • Dr. Sarah E. Hill - Your Brain on Birth Control book

  • Dr. Tyra Sellers - supervision and wellness keynote

  • Dr. Cassie Holmes - Happier Hour book

  • Dr. Karen Norton - Body Brain Alliance

  • Kendra's nutrition workshop

  • 15% discount code: MindBodyBehavior

ALL THE LINKS! 

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Episode 9: Behavior Goals, Emotional Goals, and Outcome Goals 20 août 202500:18:20

In this solo episode, Sarah breaks down the crucial differences between behavior goals, emotional goals, and outcome goals and why getting stuck on the wrong type can leave you frustrated and spinning your wheels.

Whether you're a BCBA working with clients or someone looking to create more meaningful change in your own life, this episode will shift your perspective on what goals actually work and why focusing on what you can control makes all the difference.

Resources Mentioned

  • Cooper's ABA 101 - Dead Man's Test concept

  • ACT (Acceptance and Commitment Therapy) framework

  • Magic Wand Exercise from ACT

  • Seven Day Documentary exercise

  • Values-based living research

ALL THE LINKS! 

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Episode 8: Chauntae’s Journey: From Makeup Artist to BCBA to Fitness Empire Builder 13 août 202500:45:39

Ever wondered how a makeup artist became one of the pioneering BCBAs in the health and fitness space?

In this inspiring episode, Chauntae from Path to Goals shares her complete transformation journey from beauty industry professional to BCBA to successful nutrition coaching entrepreneur.

If you're feeling stuck in traditional ABA settings or curious about building a physique transformation business using behavior analysis principles, this candid conversation covers the real challenges of entrepreneurship, authentic marketing, and building a business that serves your ideal clients. Chauntae doesn't hold back on the investments, risks, and mindset shifts required to create something extraordinary outside the traditional BCBA path.

Resources Mentioned

  • Path to Goals (Chauntae’s nutrition coaching business)

  • DHA Labs (functional health testing partnership)

  • Julie Soliak (early mentorship)

  • Behavior Bitches podcast (2019 appearance)

  • Instagram Stories (for building confidence on camera)

  • Various business coaching and marketing master classes

  • Powerlifting, Olympic weightlifting, and bodybuilding communities

ALL THE LINKS! 

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Episode 7: Digital Detox: How I Broke Up with My Phone and Why You Should Too 06 août 202500:15:30

Feeling stuck in a funk and constantly reaching for your phone?

In this solo episode, Sarah shares her personal journey of breaking up with her smartphone and the immediate results she experienced in less than a week.

From buying old-school alarm clocks to setting strict phone boundaries, Sarah gets vulnerable about the pressure she put on herself to be available 24/7 and how stepping away from constant connectivity unleashed a flood of creativity and focus.

If you're a BCBA or business owner feeling tethered to your device, this episode offers practical strategies and permission to disconnect without the guilt.

Resources Mentioned

  • Digital alarm clocks (old school plug-in style)

  • Thrift store clocks as alternatives

  • Sunday screen time reminders (iPhone feature)

Quotes from This Episode
"I felt like in order to be a good leader and to set a good example, I had to be available all the time. And when I really stopped and paused, I thought about like, what do I want to model for myself? And for my team, I do not expect my team, nor do I want my team to be available 24 seven."

"I think for a while, even with text messages, I got in such a habit that everything needed an immediate response. Every text message, every email, every call, I felt like needed a response immediately. And that was the pressure that I put on myself."

"I have noticed in less than a week, my creativity is like overflowing. I am getting so many awesome, if I do say so myself, ideas for this podcast for business decisions, for mind, body behavior, for other things outside of work."

"If I am building a business where I have to be online 24 seven to feel like I'm getting a constant flow of new clients, new insurance, that I am doing something wrong. I am not building my business the way I want to build it."

"Take a week of baseline data and just see when you're most frequently using your phone and also do some like pre post data, right? So noticing like, okay, what am I feeling right now? Then I'm going to pick up my phone and use my phone for X amount of time. How do I feel afterwards?"

ALL THE LINKS! 

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Episode 6: From Health Coach to Behavior Analyst: Applying ABA in Organizational Settings with Lisa Vega 30 juil. 202500:45:11

Discover how a board certified health coach is revolutionizing workplace performance by applying behavior analysis principles in organizational settings.

In this episode, Sarah sits down with current supervisee Lisa Vega, who brings a unique perspective as someone transitioning from health coaching to becoming a BCBA.

Lisa shares fascinating case studies from her work as a manager, including how she used ABA principles to improve AI usage among coaches, enhance customer satisfaction ratings, and create more objective performance evaluations.

If you're curious about applying behavior analysis beyond traditional autism settings or want to see how ABA can transform workplace dynamics, this conversation will inspire you to think differently about where our science can make an impact.

Resources Mentioned

  • Mind Body Behavior supervision program

  • Board certified health coaching certification

  • Acceptance and Commitment Therapy (ACT) in organizational settings

  • Customer satisfaction surveys and data collection systems

  • Motivational Interviewing (MI) techniques

  • Operational definitions for workplace behaviors

  • Performance evaluation rubrics and objective measurement systems

  • Spanish language ABA resources and cultural adaptation

  • Puerto Rico ABA services and waiting lists

ALL THE LINKS! 

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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