No Broke Behavior Analysts – Details, episodes & analysis

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No Broke Behavior Analysts

Sarah Burby

Business

Frequency: 1 episode/9d. Total Eps: 45

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

Recent rankings

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Apple Podcasts

🇺🇸 USA - careers
28/07/2026
#95
🇺🇸 USA - careers
27/07/2026
#82
🇺🇸 USA - careers
17/07/2026
#99
🇬🇧 Great Britain - careers
14/03/2026
#99
🇨🇦 Canada - careers
08/07/2025
#78
🇺🇸 USA - careers
08/07/2025
#97
🇨🇦 Canada - careers
26/06/2025
#52
🇨🇦 Canada - careers
21/06/2025
#60
🇺🇸 USA - careers
20/06/2025
#94
🇺🇸 USA - careers
19/06/2025
#82

Spotify

No recent rankings available

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https://freecommunity.mindbodybehavior.co/
41 shares
https://joinnow.permissionformore.com/clinicians-doing-more-client-clarity-system
39 shares
https://mindbodybehavior.co/curriculum
38 shares

https://www.instagram.com/sarahburby
44 shares
https://www.instagram.com/mindbodybehavioranalysts
41 shares
https://www.instagram.com/mindbodybehavior
3 shares

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Score global : 42%

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Welcome to ABA Redefined - Expanding Behavior Analysis Beyond Autism

Monday, June 9, 2025 • Duration 02:52

Welcome to the ABA Redefined podcast trailer! Host Sarah Burby introduces her mission to expand the science of behavior analysis beyond autism into exciting new areas like health coaching, business building, and more. If you've ever wondered how to apply your ABA knowledge in non-traditional settings, this podcast is your roadmap to breaking boundaries and building the career of your dreams.

In This Episode, Sarah Burby:

Introduces her mission to expand the science of behavior analysis beyond autism into exciting new areas

Shares how MindBodyBehavior is training over 70 BCBA candidates in non-traditional settings

Explains the 32 CEU health coaching program and Amplify business building program

Reveals her inspiration for finally launching this podcast after a year of planning

Previews upcoming episodes featuring real BCBAs making waves in non-traditional fields

Quotes from This Episode:

"My sole purpose of this podcast is to help you understand and feel confident that you can apply behavior analysis to whatever area lights you up."

"No one was really applying ABA to health coaching when I first got started and that didn't stop me."

"If someone is not currently applying it into that area, it doesn't mean you can't."

Connect With Us:

MindBodyBehavior Website

BCBA Supervision Program Outside ASD

32 CEU Board Approved Health Coaching Program

Amplify Building Business Program

Email: sarah@mindbodybehaviorllc.com

Social Media: @mindbodybehavioranalyst

Next Episode Preview

Don't miss the next episode where Sarah shares her personal journey from working as a BCBA in traditional settings to building a million-dollar business in the health and fitness space using behavior analysis principles.

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Leave us a 5-star review and share it with a friend who would benefit from this episode!

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Intro to ABA Redefined: From “This would be cool,” to doing the damn thing.

Season 1 · Episode 1

Wednesday, June 18, 2025 • Duration 19:37

Ever wondered how to transition from traditional ABA to building a thriving business in health and wellness? In this inaugural episode, Sarah Burby shares her complete journey from accidentally discovering ABA through a summer camp job to building a million-dollar business in the health and fitness space.

If you're feeling stuck in traditional settings or curious about applying behavior analysis in new ways, you’ll want to give this episode a listen.

IN THIS EPISODE, SARAH BURBY:

Shares how a newspaper ad for a summer camp changed her entire career trajectory

Reveals her path from making $22,000/year as a grad student to building a thriving business outside the traditional ABA setting

Explains why she left traditional ABA settings (spoiler: it wasn't burnout!)

Details her journey to becoming dually certified as a BCBA and National Board Certified Health Coach

Discusses the moment she decided to go all in on her health coaching business while pregnant

Introduces MindBodyBehavior's three programs helping BCBAs work outside traditional settings

RESOURCES MENTIONEDFlagler College – St. Augustine, Florida
Rider University ABA Graduate Program (first cohort)
ACE Health Coaching Certification
National Board for Health and Wellness Coaching
Certified Intuitive Eating Counselor certification
Small Changes Coaching (Sarah's original business name)

QUOTES FROM THIS EPISODE

"This science of ABA is so cool. And it doesn't just apply to autism. We can apply the science of ABA anywhere. But like, I'm sure most of you have heard something similar. That was the end of the sentence."
"I personally could not live with that potential regret of not doing something. So I was like, you know what? I'm going to go all in.""There is a major misconception in our field that if you want to accrue your practicum hours, you have to be an RBT. Nowhere in the handbook does it say that.""My goal for this podcast is to bring on guests that are working outside of the traditional settings... It is possible. You can do it."

Episode 1: Breaking Through Imposter Syndrome

Season 1 · Episode 2

Wednesday, June 25, 2025 • Duration 31:42

Feeling like a fraud despite your accomplishments? You’re not alone.

In this vulnerable and empowering episode, Sarah breaks down the psychology of imposter syndrome and how it shows up in every area of MindBodyBehavior—from supervision to health coaching to business building.

From her fear of public speaking in 2018 to launching this very podcast, Sarah shares how she learned to feel the fear and do it anyway.

In This Episode, Sarah Burby:

Defines imposter syndrome and why it intensifies with success
Breaks down the 5 types of imposter syndrome (and reveals her own struggles)
Shares her journey from vomiting before presentations to confidently hosting this podcast
Explains the “imposter loop” that traps us in perfectionism
Reveals why her mentor refused to review her course again (and how it changed everything)
Discusses how her upbringing shaped her adult relationship with achievement
Offers practical tools for making space for fear while still pursuing your dreams

The 5 Types of Imposter Syndrome:

The Perfectionist – Unrealistic standards, focus on flaws, avoids delegation
The Expert – Fear of being exposed, constantly chasing more training
The Soloist – Believes asking for help signals weakness
The Natural Genius – Expects to master things instantly, struggles when challenged
The Superwoman/Superman – Feels the need to excel in every life domain

Quotes From This Episode:
"Some days I wake up and I’m ready to freaking go. And some days I wake up and think—who put me in charge?"

"If I never did the thing that made me scared and uncomfortable, who knows where I’d be today?"

"If I said yes to this right now, I’d be reinforcing your behavior of seeking approval from me. It’s good enough. You know it’s good enough."

Episode 2: Why Would I Hire a Coach? with Kendra Babbey

Season 1 · Episode 2

Wednesday, July 2, 2025 • Duration 47:38

Meet Kendra, Sarah's right-hand woman and co-instructor for MindBodyBehavior's National Board Health Coaching Program.

From working in residential facilities with high-risk behaviors to coaching veterans and teaching motivational interviewing to National Guard leaders, Kendra’s career shows just how diverse an ABA path can be.

Plus, get behind-the-scenes insights into their health coaching program—and learn why “just telling people what to do” isn’t actually coaching.

In This Episode, Sarah and Kendra Discuss:

How a Facebook tag led to their partnership and co-teaching journey
Kendra’s transition from traditional ABA to nutrition and health coaching
Her personal story of healing from hormonal imbalances
Supporting veterans through Mission 22 and National Guard programs
Teaching motivational interviewing to military leadership
The behavioral science behind grocery shopping
The real difference between coaching and consulting
Setting boundaries and building a flexible career in behavior analysis
Watching students develop their own unique coaching voices
Common myths about what health coaching is (and isn’t)

Guest Information:
Kendra – BCBA, Board Certified Health Coach, Co-Instructor of the MindBodyBehavior Health Coaching Program

Master's in Human Nutrition and Functional Medicine
Certified Personal Trainer and Yoga Instructor
Veteran support through Mission 22 nonprofit
Motivational Interviewing Instructor for National Guard

Quotes From This Episode:
"I learned for myself—and I believe this truly for everyone else—that food can be medicine."

"By the end of it, complete buy-in. A completely different way to talk to individuals... we're all humans."

Episode 29: Money Mindset: Rewriting Your Money Story

Wednesday, March 11, 2026 • Duration 26:14

In this episode, Sarah kicks off Money Mindset March with a powerful question:

Do you actually have a money problem… or do you have a money story problem?

So many people believe they struggle with money because there simply isn’t enough of it. But Sarah challenges that idea and explores how the real issue is often the stories and beliefs we carry about money—many of which were formed early in life without us even realizing it.

Sarah shares personal experiences from growing up in a middle-class household where negative messages about wealth were common, and how those early narratives shaped her adult relationship with money. She explains how beliefs about money are often learned through observation, reinforced through emotional experiences, and carried into adulthood as if they were facts.

Throughout the episode, Sarah breaks down how to identify your own money stories, where they might have come from, and how those beliefs could be influencing your decisions around work, business, and self-worth.

If you’ve ever felt guilt for wanting more money, struggled to advocate for yourself financially, or worried that wealth might change who you are, this episode invites you to question those assumptions and begin rewriting your story.

In This Episode Sarah Discusses…

How many “money problems” are actually belief and story problems
How childhood experiences and family narratives shape your relationship with money
Common money stories like “money is hard to keep,” “money is selfish,” or “money causes stress”
Why guilt and shame around wanting money are often learned—not inherently yours
The exercise “Money is…” to uncover the beliefs running your financial decisions
How fear of judgment or rejection can keep you from asking for raises, pricing confidently, or pursuing opportunities
Why people often undervalue themselves or self-sabotage when financial success becomes possible
How money acts as an amplifier of your character rather than something that changes who you are

Episode 28: What Do You Really Want? Inner Truths

Tuesday, March 3, 2026 • Duration 22:13

In this episode, Sarah asks the question she returns to over and over again—in her own life and inside the MindBody Behavior community:

What do you really want?

Not what sounds responsible. Not what fits the timeline. Not what looks good on paper. Not what makes you appear like the “good” professional, partner, parent, or friend.

What do you actually want?

Sarah unpacks the difference between conditional desires (the ones shaped by society, family, praise, and fear of disappointment) and intrinsic desires (the ones that feel alive, expansive, and deeply yours). She explores why so many high-achieving people hit goals and feel relief instead of fulfillment—and how to tell whether you’re moving toward something meaningful or just running away from something uncomfortable.

If you’ve been feeling apathetic, stuck, or quietly unfulfilled—even though your life “looks good” from the outside—this episode is your invitation to get radically honest.

In This Episode Sarah Discusses…

The difference between conditional wants (outside-in) and intrinsic wants (inside-out)
Why achieving the “right” goals can still leave you feeling empty
The body-based cue: does this desire feel expansive or contracted?
The question: “If no one ever knew I did this, would I still want it?”
How we confuse clarity with certainty—and why certainty isn’t required
The permission trap: whose approval are you still waiting for?
Why arbitrary timelines (“by this age I should…”) quietly run your life
Moving toward something vs. running away from something—and how they can look identical
Her own evolution around money, financial freedom, and releasing shame
Why dreaming feels hard when you’ve trained yourself not to want too much

Episode 19: What energy are you attracting?

Season 1 · Episode 19

Tuesday, October 28, 2025 • Duration 18:00

ABA Redefined - Episode 19: The Energy You Keep - Who’s Shaping Your Reality’

Release Date: 10/29/2025

Duration: 18 minutes

Host: Sarah Burby, BCBA, Founder of MindBodyBehavior

Episode Description

Your circle isn't just nice to have—it's literally shaping who you're becoming. In this raw and energizing episode, Sarah gets real about the invisible power of the people you surround yourself with and why "your vibe attracts your tribe" isn't just a cute saying. From mastermind groups that blow her ceiling off to draining relationships she had to step back from, Sarah breaks down how to audit your inner circle and intentionally curate the energy that will unleash (not limit) your potential.

In this Episode Sarah Discusses...

Why the upcoming MindBodyBehavior retreat has her so amped she can't sleep until 2 AM
The two types of people: those who lift you up and those who drain your energy
How her mastermind group destroys limiting beliefs about what's possible
The neuroscience behind it: state-dependent memory and how your emotional state shapes what you learn and recall
Thinking about growth like shaping successive approximations in ABA terms

Quotes From This Episode

"Who we keep in our inner circle is literally who is shaping who we become. And I think that a lot of people really underestimate that."

"If they can do it, why can't I do that? Maybe I've been selling myself short for X amount of years. Maybe I'm much more capable than what I've been doing and what I've let myself believe."

"Can you imagine what would happen if you started believing in yourself as fiercely as you've been clinging onto your excuses, as fiercely as you've been doubting yourself?"

Episode 18: Logic vs. Emotion

Season 1 · Episode 18

Tuesday, October 21, 2025 • Duration 26:07

Sarah gets brutally honest about the skill that took years and multiple coaches to master: responding from logic instead of emotion. After noticing patterns of emotional responses from others in recent months, she shares the neuroscience behind why our brains hijack us, how to spot emotional vs. logical responses (in yourself and others), and practical strategies she uses to avoid relationship-destroying reactions. Plus, her confession about what triggers her emotional responses most (spoiler: it involves lunch).

In This Episode, Sarah Discusses...

The amygdala hijack: Why your logical brain literally goes offline when triggered
Clear signs someone (including you) is responding emotionally vs. logically
How to respond when others are coming at you emotionally

Three questions to ask before hitting send on any responseThe acceptance piece: sitting with discomfort instead of reactive responding

Quotes from This Episode
- "By the time your logical brain even knows something happened, your emotional brain has already decided to do its own response."
- "We all know those phrases, right? They're professional ways to say, I'm basically really pissed off, and I want you to know it without me actually saying I'm pissed off."
- "Our first gut response in those situations is usually not the most helpful. The one that comes after we pause, when we sleep, when we eat - that usually solves problems and builds relationships."
Action Steps & Takeaways
- Track your emotional response patterns using the ABC model (Antecedent, Behavior, Consequence)
- Implement the HALT check before responding to triggering situations
- Practice the 12-24 hour rule on one small trigger this week
- Ask yourself: "Am I trying to be right, or am I trying to solve the problem?"
- Use incompatible behaviors (walking, breathing exercises) to prevent emotional responding
RESOURCES MENTIONED
- Love FREE high quality CEUs? Join our free community by

Episode 17: Fear of Judgment and the Spotlight Effect

Season 1 · Episode 17

Wednesday, October 15, 2025 • Duration 18:05

In this deeply personal episode, Sarah tackles one of the most universal struggles we all face: the paralyzing fear of what other people think.

Drawing from her own journey of putting herself out there on social media and building her business, Sarah explores the psychological research behind the "Spotlight Effect" — the cognitive bias that makes us think people are paying way more attention to us than they actually are.

She shares vulnerable stories about posting her success story, dealing with public criticism, and the moment she realized she's "not that important" (in the most liberating way possible). Sarah challenges behavior analysts specifically to examine how their fear of judgment keeps them playing small, diluting their message, and missing opportunities for growth.

This episode is a powerful reminder that being judged is survivable, that authenticity matters more than perfection, and that your people are looking for the real you — not a sanitized, people-pleasing version. If you've been holding yourself back because you're worried about criticism, this episode will inspire you to live life "hot pink and sparkly" instead of beige and invisible.

Resources Mentioned

Cornell University research on the Spotlight Effect (students wearing embarrassing t-shirts study)
Self-compassion research on threat systems and social evaluation
Mind Body Behavior business coaching and programs
Instagram: @mindbodybehavioranalyst

Quotes from This Episode

"We think people are noticing us twice as much as they actually are. And we walk around, we're convinced, everyone's watching us, everyone's judging us, everyone's forming opinions about every little thing that we do, and the truth is, most people are too busy worrying about what everyone thinks about them."
"I'm actually not that important, and I mean that in the most liberating way possible. Most people are not just sitting around thinking about me at all times."
"Just because it feels dangerous, does not mean it's actually dangerous. So your feelings are valid. I will never discredit that. Your feelings are valid. But, they're not always accurate predictors of your reality."

Episode 16: Stop Living for the Weekend

Season 1 · Episode 16

Wednesday, October 8, 2025 • Duration 21:38

Are you spending 45-55 hours per week just waiting for Friday to arrive?

In this eye-opening episode, Sarah breaks down the actual math of living for the weekend and challenges the normalized belief that work is supposed to drain us.

She shares her personal journey from experiencing Sunday scaries and counting down to Friday, to genuinely looking forward to Mondays.

If you're stuck in the cycle of tolerating Monday through Friday just to enjoy 32 waking hours on the weekend, this episode will help you rethink what's possible for your career and your life.

RESOURCES MENTIONED

Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

No Broke Behavior Analysts – Details, episodes & analysis

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No Broke Behavior Analysts – Details, episodes & analysis

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