New to Product Marketing – Details, episodes & analysis

For this very special last episode of season 3 of the New to Product Marketing podcast we're joined by Vishal Naik, Product Marketing Lead at Google.

We talk all things interviewing, drawing from his experiences on both interviewing and hiring for product marketing jobs. This includes tips on answering questions, candidate yellow flags, and how to highlight your transferable skills.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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Chelsea Suarez, Product Marketing Manager at Dropbox, joins us to discuss her journey from Army Intelligence Officer, to Product Manager, to Product Marketer.

We discuss the differences between Product Management and Product Marketing, the qualities and aptitudes it takes to succeed in each, and how PMMs can better collaborate with their PMs. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

Follow Chelsea.
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For this week's episode we're joined by Scott Shapiro to chat about how Product Marketing can look different depending on what stage the company is in.

Scott draws on his own experience starting out in Product Marketing at Microsoft to transitioning to start-ups at different stages. We touch on things new PMMs should consider when deciding which company to join, as well as some interviewing tips from his perspective as a a hiring manager. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Scott.
Connect with Maggie.

We caught up with Rojan Zarei at the end of her most recent Product Marketing job search to discuss her approach when interviewing for PMM roles. 

We chat about her road in PMM thus far, what specifically she was looking for in her next role, and some tips for those who are navigating their own interview processes to land the role that's right for them. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Rojan.
Connect with Maggie. 

Jarod Greene, VP of Product Marketing at Highspot, shares how product marketers can go about building relationships and collaborating with their sales teams.

We discuss what excellent product marketing + sales collaboration looks like, and some warning signs that you're not as aligned with your sales team as you need to be.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Jarod on LinkedIn.
Connect with Maggie on LinkedIn. 

Ben Marullo, a "newly minted" Product Marketing Manager at ZoomInfo, joins us to discuss how he approached his job search process when making the switch from BDR to product marketer.

Learn about Ben's "three-punch knock out" when creating a job search strategy that works best for you.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Ben's job search planner template.
Connect with Ben on LinkedIn .
Connect with Maggie on LinkedIn. 

Kicking off season 2, we're joined by Maya Grossman who is a best selling author, former VP of Marketing, and current start-up Advisor and Career Coach.

We discuss how Maya grew her career from Product Marketer to Marketing Executive, and her playbook for others who are looking to take their career journey into their own hands and reach their full potential.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course. 

Follow Maya on LinkedIn.
Connect with Maggie on LinkedIn. 

In our final episode of season one of the New to PMM Podcast, Kerry Wheeler, Product Marketing Manager at Lattice, joins us to discuss her tips for navigating your first 30, 60, and 90 days in a new product marketing role.

If you've recently started a new role or are looking to make a switch soon, Kerry gives her framework for building relationships, bringing in quick-wins, and proving value in your first 90 days. 

Connect with Kerry on LinkedIn.
Connect with Maggie on LinkedIn. 

In this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging. 

Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like: 

• What is a checklist of things that PMMs should do before embarking on a messaging exercise? 
• What are some common mistakes that you can make when creating messaging? 
• How do you create a unified message that appeals to the different buyers you may find in the same buying process?
• What are different ways that you can validate if messaging is working and measure its success?

Follow Jodi on LinkedIn: https://www.linkedin.com/in/jinnerfield/
Connect with Maggie on LinkedIn: https://www.linkedin.com/in/maggieebean/

Steph Crigler, Senior Product Marketing Manager at HubSpot, shares how she went from a client facing Content Strategist to services product marketer.

We talk about the struggles of onboarding at a new company as a remote employee, the power of mentorship, and the importance of bringing your whole self to work.