Explore every episode of the podcast My Caravan Industry Insights Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Industry Insights: Interview with Fiamma's MD and UK representative | 04 Jul 2023 | 00:28:17 | |
Ep. 50: Industry Insights: Fiamma - interview with the UK represtentative (Karl) and a visit to its HQ in Milan, Italy, to speak to one of the joint MDs (Charles). Fiamma supplies accessories (roll-our awnings, bike racks, and much more) to the global RV industry and has stayed a family-run business since it was founded in the 1940s. During my visit, I saw how much it's been investing in expanding its production facility to meet future demand, plus I also got an interesting insight into its R&D dept. CONTACT Instagram: @fiamma_official Linkedin: @Fiamma SpaEpisode Number & title Paragraph/synopsis of episode Topics discussed (topics covered in the podcast) 1 2 3 4 5 6 RESOURCES Links to resources or guest items CONTACT GUEST Add guests social media info CONTACT Instagram: Facebook: Linkedin: Other: OFFERS | |||
| Media Insights: Kat Bird ('Wandering Bird'), journalist and solo female motorhoming champion | 29 Jun 2023 | 00:33:14 | |
Ep. 49: An interview with journalist, vlogger, blogger and speaker, Kat Bird, the women behind the 'Wandering Bird' YouTube channel, social media, website, etc., while she is in Iceland on her latest solo motorhome adventure. Hear how and why she set up her YouTube channel, and how her 'Wandering Bird' brand has grown into books, a Facebook group and seen her talking on stages across the country. Kat has inspired many people, particularly women, to take their motorhomes to many parts of Europe and the UK. She now writes a monthly column for MMM magazine and is also now a member of the Caravan Writers' Guild. https://www.wandering-bird.com/ Instagram: @wanderingbird.adventures Facebook: @wandering bird Twitter: @wandering_bird If you would like to sponsor My Caravan Industry Insights Podcast, please contact: john@rawlingscommunications.com. OFFERS | |||
| Sahara Challenge - part 2: the Sahara Desert and back to the UK | 04 Apr 2023 | 00:45:35 | |
Ep. 40: Part 2 of the Sahara Challenge follows the team from Marrakech over the Atlas Mountains to camp in the Sahara Desert, then the homeward journey through Spain back to the UK. Includes interviews with the following guests and staff from Bailey of Bristol of their experiences of Morocco and the purpose of this road trip:
A teaser video of part 2 of the trip is now available on YouTube: https://youtu.be/__Hf3pZ8PIg More details of the trip are available on the Bailey of Bristol website (www.baileyofbristol.co.uk) and by searching on social media for the hashtag #saharachallenge. #saharachallenge | |||
| Sahara Challenge - Part 1, Sagres in Portugal to Marrakech, Morocco | 28 Mar 2023 | 00:12:24 | |
Ep. 39: I speak to guests from the Caravan Industry, and staff from Bailey of Bristol, during the first 'half' of the Sahara Challenge road trip from Sagres in Portugal to Marrakech in Morocco to find out the reason for undertaking this trip and their thoughts on caravanning in Morocco. Guests include:
A teaser video of the first part of the Sahara Challenge is now available on Bailey of Bristol's YouTube page: https://youtu.be/LfkDCxwOp48 More details of the trip are available on the Bailey of Bristol website (www.baileyofbristol.co.uk) and by searching on social media for the hashtag #saharachallenge. | |||
| Industry Insights: Daniel Walton, MD and Founder of OLPRO | 21 Mar 2023 | 00:38:57 | |
Ep. 38: Producing and selling camping and campervan equipment is a competitive market, but that didn't stop Daniel Walton starting his own company, OLPRO. Since 2011, OLPRO has grown successfully, won national awards and now has two sites in the UK employing 20 people. I talk to Daniel Walton about his career in the caravan industry and how he has created and made OLPRO into the successful brand it is today. CONTACT Instagram: https://www.instagram.com/olproeverywhere Facebook: www.facebook.com/olproltd Linkedin: https://www.linkedin.com/in/daniel-walton-89236a20/ Twitter: https://twitter.com/OLPRO YouTube: https://www.youtube.com/c/StandOutTV Other: www.olproshop.com OFFERS | |||
| Industry Insights: Jo Mitchell, Head of Marketing, The Swift Group | 14 Mar 2023 | 00:20:05 | |
Ep: 37 - As the Swift Group announced its first ever TV ad, its Head of Marketing, Jo Mitchell, shares why this is an important part of its communications strategy to tempt more people to consider a (Swift) caravan or motorhome. Using the strapline, "Every Swift has a story", the advert cleverly shows how a caravan, motorhome or campervan is more than just a vehicle to its owners, but is part of the family. CONTACT See the Swift Group TV ad here: https://www.swiftgroup.co.uk/swiftstories/ Instagram: @swiftgroup Facebook: @Swift Group Twitter: @swiftgroup TikTok: @swift_group LinkedIn: @Swift Group Limited | |||
| Marketing Insights: Discussing AI, ChatGTP and social media with Dr Martin DeSaulles, Senior Marketing Lecturer and Business Writer | 07 Mar 2023 | 00:43:23 | |
An insight into AI (artificial intelligence) and the likes of ChatGPT, plus the latest marketing intelligence from Dr Martin DeSaulles, a senior lecturer at Brighton University, and business writer. Martin has worked in the technology and marketing sectors for over 20 years as an analyst, entrepreneur, author and university lecturer. He has written numerous articles for business publications such as CIO.com , The Conversation and The Next Web as well as several books on the role of data in driving innovation and business success. Topics discussed
RESOURCES Linkedin: https://www.linkedin.com/in/mdesaulles/ Twitter: https://twitter.com/mdesaulles | |||
| Post February NEC show catch-up! | 28 Feb 2023 | 00:15:40 | |
Did you go to the Caravan, Camping and Motorhome Show at the NEC in Birmingham? I did, and here's a brief round-up of my experience of the show - and a general catch-up. | |||
| Talking podcasts with Motorhome Matt | 21 Feb 2023 | 00:15:55 | |
It was such a pleasure to interview another podcaster about... podcasts, and why he started his podcast for his business. I speak to podcaster, Motorhome Matt about his reasons for starting a podcast. I love podcasting, so if you're interested in starting a podcast for your business, I'd love to help you. Let's have a chat... CONTACT GUEST Instagram: @motorhomematt.co.uk Facebook: @Motorhome Matt YouTube: @MotorhomeMatt Other: www.motorhomematt.co.uk | |||
| Industry Insights: A British caravan success story - Cathy Chamberlain, Barefoot Caravans | 14 Feb 2023 | 00:39:42 | |
Entrepreneur, Cathy Chamberlain, started her caravan manufacturing business with absolutely no previous experience. Fast forward to today, and Barefoot Caravans has just launched in USA - a real British success story. Was it all plain sailing? How did she manage it? Listen to this episode to find out. CONTACT GUEST www.go-barefoot.co.uk | |||
| Stephen and Karla - accessible camping and caravanning | 07 Feb 2023 | 00:44:04 | |
Is the caravan industry taking accessibility seriously? Is it adequately considering the needs of people that require accessibility? Is this an opportunity to attract more people to caravanning and camping? In this episode, I speak to the young couple behind the website, AdventureWheels.co.uk - Stephen Wills and Karla Baker - who have adapted their caravan to cater for Karla's wheelchair. Caravanning has enabled them to explore the UK and Euope safe in the knowledge that taking their own accommodation with them means Karla's needs are catered for. It's also enabled Karla to develop a writing career with her website, blogs and travel articles for magazines in the caravan and accessibility sectors. www.adventurewheels.co.uk @adventurewheelsuk on social media channels | |||
| Industry news and outlook | 31 Jan 2023 | 00:10:29 | |
31. Industry Insights: news and outlook This week's episode is a quick update on the latest news in the UK and beyond, looking at the latest 2022 sales figures and trends in new car sales. | |||
| Industry insights: Peter Vaughan, Editor of What Motorhome magazine | 13 Jun 2023 | 00:39:39 | |
Ep. 48: The Editor of What Motorhome magazine, Peter Vaughan, gives his insights from his extensive career in the motorhome sector. CONTACT Instagram: @mmm_motorhomemag Facebook: @MMM & What Motorhome Magazines Twitter: @MMM_Magazine @WhatMotorhome YouTube: MMM TV (@MotorhomeCampervan) | |||
| Industry Insights: CMT Stuttgart - interview with Alexander Ege | 24 Jan 2023 | 00:14:43 | |
30. Industry Insights: A visit to CMT 2023, the holiday and travel show in Stuttgart, Germany including a catch-up with the Director of the exhibition, Alexander Ege. With several halls of caravans and motorhomes from all the well known European brands, CMT is the second largest caravan and motorhome show in Germany (after the Caravan Salon in Dusseldorf). My first visit to the show, but not my last. It was great and attracted 265,000 visitors. Well worth visiting! OFFERS | |||
| Industry Insights: Steve Trossell - industry veteran! | 17 Jan 2023 | 00:51:23 | |
29. Industry Insights: Steve Trossell has worked in the caravan industry since the 1970's and shares some highlights from his career, including his time as MD of Sprite Caravans! There aren't many people in the caravan industry that have has a career as long as Steve Trossell. He started at Bessacarr (when it was still an independent manufacturer), then moved to Sprite Caravans in Newmarket where he became MD, lead a management buy-out and its sale to the Swift Group, which he then joined and took on several roles. He is now a Non-Executive Director at Bailey of Bristol and still enjoys touring with his own caravan. CONTACT GUEST Linkedin: @Steve Trossell To sponsor the podcast, or to suggest a topic or person to feature, please contact john@rawlingscommunications.com | |||
| Industry insights : Wayne Bruce, Communications Director, Bentley Motors | 10 Jan 2023 | 00:42:52 | |
28. Industry Insights: Why PR and content generation is such an important part of any communications strategy, with insights from a luxury brand from an interview with Wayne Bruce, the Director of Communications at Bentley Motors. Topics discussed:
CONTACT Instagram: @bentleymotors Facebook: @Bentley Motors Linkedin: @Bentley Motors | |||
| Industry Insights: Nick Lomas, Director General of the Caravan and Motorhome Club | 03 Jan 2023 | 00:43:56 | |
27: The Director General of the Caravan and Motorhome Club, Nick Lomas, shares his 'grass-roots' insights of the latest caravanning trends and issues. With the staycation boom bringing new interest in caravan and motorhome holidays and hot topics such as electric vehicles and the rising costs of electricity for a Club with a large UK network of sites, Nick had plenty to talk about. RESOURCES Instagram: @candmclub Facebook: @Caravan and Motorhome Club Linkedin: @Caravan and Motorhome Club Twitter: @candmclub | |||
| Media Insights : Christmas Party episode with four guests from the caravan media | 27 Dec 2022 | 00:47:21 | |
26: Christmas Podcast Party episode with four guests from the caravan media. We choose some caravan/motorhome-related cocktails (mine's a Baileys) and discuss our 2022 touring highlights. RESOURCES Kat - Wandering Bird: People can buy her books here: https://www.wandering-bird.com/motorhome-guide-ebooks Website: https://www.wandering-bird.com Youtube:// https://www.youtube.com/wanderingbirdadventures Instagram: https://www.instagram.com/wanderingbird.adventures Facebook: https://www.facebook.com/wanderingbird.adventures Sammy Faircloth: My book is available (£15.99) from:
It’s also available as an eBook (£10.99) on:
Lee Davy: Instagram: @tin.tent Twitter: @tintent Martin Dorey: Weblink to Martin's books: http://martindorey.com/product/off-beaten-track-england-wales/ CONTACT Instagram: Facebook: Linkedin: Other: OFFERS | |||
| End of the year special episode | 20 Dec 2022 | 00:09:30 | |
25. Industry Insights: A special episode to celebrate and review the end of 2022 and look forward to 2023. A brief review of 2022, including the launch of this podcast, plus my travel highlights and some news of my first guests on the podcast in 2023. After month's of planning, it's hard to believe that this podcast hits its six month anniversary in next week's special Christmas episode! I'd like to say a big 'Thank You' to everyone who has either been on the podcast or subscribed and given it a five star review! CONTACT www.rawlingscommunications.com Instagram: @rawlings_comms Facebook: @rawlingscommunications Linkedin: https://www.linkedin.com/in/john-rawlings-caravanpr/ Twitter: @johnrawlings | |||
| Industry Insights: #Vanlife: is it good news for the caravan industry? Tash from the YouTube channel 'Life Beyond Bricks' gives her insight into the vanlife lifestyle and mindset. | 13 Dec 2022 | 00:59:41 | |
24: What is #Vanlife? Is it good for the caravan industry? Vanlife has become a popular hashtag with Instagram seemingly awash with images of adoring couples enjoying stunning views from their van, or self-build van conversions done on a budget. One thing's for sure, Vanlife is growing in popularity and spawning special magazines and events. Is this grass-roots movement a passing fad or a trend the caravan industry needs to be looking at more closely? In this first spotlight on Vanlife, I get some insights from Tash, who with her husband, Jon, created their YouTube channel, Life Beyond Bricks, after selling their house and moving into their Adria Sonic motorhome. Topics discussed (topics covered in the podcast)
RESOURCES https://www.buymeacoffee.com/LBB Instagram: @life_beyond_bricks Facebook: @Life Beyond Bricks | |||
| Industry Insights: Kate Thompson, Volkswagen Commercial Vehicles and the IDBuzz | 06 Dec 2022 | 00:20:21 | |
Will there be a VW ID. Buzz California campervan? To find out, listen to this interview with Kate Thompson, Head of Marketing and PR at Volkswagen Commercial Vehicles. Volkswagen has an incredibly long heritage in the campervan sector, and its California, which it produces in its own factory, it a market leader. With its retro style and cool design, the all-electric ID. Buzz and its commercial vehicle version, the ID. Buzz stands out from the crowd - and a campervan version would be absolutely stunning. I attended the UK media launch and drove some of the first right-hand-drive models, then had to find out about the prospects for camper conversions and Volkswagen's own California version. Topics discussed
RESOURCES | |||
| Industry Insights: Glamping and holiday trends - an interview with Mark Scott, CEO of Clear Sky Safari Tents | 29 Nov 2022 | 00:46:26 | |
Episode 22: A look into the world of glamping and holiday trends with Mark Scott, the CEO of Clear Sky Safari Tents (or luxury canvas lodges). Glamping has attracted new customers into the great outdoors and onto holiday parks - which should be good news for the caravan industry as a whole. Through his background in the holiday park sector, Mark Scott spotted a market opportunity for high quality safari trends and his company has subsequently become the market leader. This episode was actually recorded inside a Clear Sky Safari Tent! Topics discussed
CONTACT GUEST Instagram: @clearskysafaritents Facebook: @clearskysafaritents Linkedin: @Clear Sky Safari Tents | |||
| Industry Insights: The Outjoyment Report - how the caravan industry helps improve mental health | 22 Nov 2022 | 00:24:10 | |
Episode 23: The Outjoyment Report, a new study commissioned by The Camping and Caravanning Club and undertaken by a team of academics at Liverpool John Moores University and Sheffield Hallam University, shows that happiness is the top motivator for people to go camping (including caravans, campervans, motorhomes, etc). Other findings include:
Topics discussed (topics covered in the podcast)
RESOURCES www.campingandcaravanningclub.co.uk CONTACT Instagram: www.instagram.com/campandcaravan Facebook: www.facebook.com/thefriendlyclub Twitter: www.twitter.com/campandcaravan YouTube: www.youtube.com/thefriendlyclub Please subscribe! | |||
| Industry Insights: Are hydrogen-powered motorhomes the future? with Allan Rushforth | 06 Jun 2023 | 00:41:06 | |
Ep. 47: Is hydrogen power a better solution than electric batteries for motorhomes and campervans? Allan Rushworth, Chief Commercial Officer at First Hydrogen gives some interesting insights into the potential future of hydrogen-powered vehicles - including motorhomes, commercial vehicles and cars. The FCEV Campervan Concept from First Hydrogen claims zero emissions and promises a significantly better range than an equivalent battery-powered vehicle. The FCEV Campervan Concept: Hydrogen - First Hydrogen releases concept zero emission campervan - Renewable Energy Magazine, at the heart of clean energy journalism CONTACT Linkedin: https://www.linkedin.com/company/first-hydrogen Twitter: @First_Hydrogen More details: www.firsthydrogen.com | |||
| Industry Insights: Ford Leisure Vehicle Manager, Ryan Bowdidge, talks about supply chain issues and the rising popularity of the Ford Transit with motorhome and campervan manufacturers | 15 Nov 2022 | 00:57:24 | |
Many motorhome and campervan manufacturers have started using alternative base vehicles because of supply chain issues. An increasing number have switched to using the Ford Transit and Transit Custom. In this episode, Ford Leisure Vehicle Manager for Europe, Ryan Bowdidge, gives us his honest insights into the current supply of vans and how, despite the current challenges, he is enjoying his new role in the caravan industry. Topics discussed (topics covered in the podcast)
CONTACT Instagram: @FordUK Facebook: @Ford Pro UK Linkedin: @Ryan Bowdidge | |||
| Industry Insights: Holiday Park and Resort Innovation Show | 08 Nov 2022 | 00:28:32 | |
19: An insight into the Holiday Parks/Glamping sector Holiday parks, holiday homes, park homes and glamping are an important part of the Caravan Industry. To get a deeper industry insight into this sector, I visited the Holiday Park and Resort Innovation show at the NEC (last week). It's a B2B show with over 500 exhibitors - ranging from cool glamping units and safari tents to dinosaurs (for entertainment) and robots to deliver table service or collect dirty dishes - and everything in between. There was also an impressive number of talks passing on wisdom from professionals as well as owners of parks or other businesses in the sector. I was delighted to see some people I knew and also make some new contacts. I recorded quick catch-up interviews with several of these people, including: Cathy Chamberlain, MD of Barefoot Caravans Michael Hold, Sales and Marketing Director of Adventure Leisure Vehicles, there launching his new Mooble House tiny houses. Mark Scott, CEO of Clear Sky Safari Lodges. Bella Brodie, editor of Holiday Living magazine. And others... RESOURCES https://www.holidayparkshow.co.uk/ - tickets now available for 2023 https://www.go-barefoot.co.uk/ - Barefoot Caravans https://mooblehouseuk.com/ - Mooble House UK https://www.safaritents.net/ - Clear Sky Safari Lodges https://shop.kelsey.co.uk/park-home-and-holiday-living-magazine - Park Home and Holiday Living magazine https://hutechrobotics.com/ - Hutech Robots | |||
| 18: Are Tiny Houses a new trend in the UK? Interview with industry veteran Michael Hold, Adventure Leisure Vehicles and sole UK agent for Mooble Tiny Houses | 01 Nov 2022 | 00:32:23 | |
#18: Tiny Houses - a growing trend in the UK or clamping fad? I interview caravan industry veteran Michael Hold about his 50 year career and why he leapt at the chance to be the sole UK agent for Mooble House tiny houses on wheels (and an AL-KO chassis). Topics discussed (topics covered in the podcast):
RESOURCES www.adventurelv.com www.mooblehouseuk.com CONTACT GUEST Adventure Leisure Vehicles: 01539 624141 Instagram: @adventureleisurevehicles // @mooblehouseuk Facebook: @Adventue Leisure Vehicles // @Mooble House UK Linkedin: @Michael Hold (https://www.linkedin.com/in/michael-hold-04766318/) | |||
| Industry Insights: Motorhome and Caravan Show 2022 review | 25 Oct 2022 | 00:37:56 | |
Motorhome and Caravan Show 2022 report with snippets from exhibitors - ranging from manufacturers to dealers and suppliers, including: Bailey of Bristol, Coachman, TMD Motorhomes, Adventure Leisure Vehicles, The Roaming Radfords, Whale, Paintseal Direct, The Motorome Matt Podcast. After the covid-enforced break, everyone seemed pleased to be back at the Motorhome and Caravan Show, and there was certainly an impressive array of caravans, campervans, motorhomes, awnings and accessories to view - and buy. It was good to catch-up with lots of people from the caravan industry, but I ran out of time to see everyone (apologies). Another highlight of my time at the show was attending the AGM of The Caravan Writers' Guild and taking on the voluntary position of Chairman. The following day, the Caravan Writers' Guild hosted its special 40th anniversary Industry Dinner. There were over 90 people at the dinner, including members and representatives from manufacturers, suppliers and associations. It was a lovely evening, and I had the pleasure of announcing the winners of the Doug King Award for journalism (won by Marcus Leach - interviewed in the episode 16) and the John Wickersham Award for video (won by Andrew Ditton). Topics discussed:
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| Marketing Insights: Brand ambassador, Marcus Leach, tells us how he combines working, content creation and family time on his full-time European motorhome trip with his family | 18 Oct 2022 | 00:48:32 | |
Marketing Insights: Brand ambassador, Marcus Leach, tells us how he combines working, content creation and family time on his full-time European motorhome trip with his family Topics discussed:
CONTACT GUEST www.marcusleach.co.uk www.baileyofbristol.co.uk www.camc.co.uk Instagram: our.roaming.odyssey or @marcusleachglobal Twitter: @MarcusGLeach #thebigeuropeanodyssey | |||
| Industry Insights: The issues currently facing campsite owners, with Jackie Spencer, Elm Cottage touring Park | 11 Oct 2022 | 00:52:43 | |
#15 Insight to the campsite sector: How are campsite owners coping with current issues: rising costs of utilities, electric vehicle charging, rising electricity consumption by customers, and more...? Some people dream of owning their own campsite. Jackie Spencer and her husband took the plunge and bought a campsite in Cheshire but like any business owner, they've had some challenges to cope with along the way. Listen to this episode to see if they are 'living the dream' (or not) and how they are managing the current issues of rising costs and electricity usage. Topics discussed
RESOURCES CONTACT GUEST Email: booking@elmcottage.co.uk Facebook: @Elm Cottage Touring Park Thanks for listening. Please remember to subscribe and it would be a great help if you could give the podcast a 5 star review. Thanks very much. If you have any comments, suggestions for future issues or are interested in sponsoring the podcast, please email: john@rawlingscommunications.com | |||
| Industry Insights: Advanced sales techniques, from Darren Bull, Director, Atlantic Caravans | 04 Oct 2022 | 01:13:23 | |
Episode 14: Advanced sales techniques using insights into how a customer's brain reacts, but Darren Bull from Atlantic Caravans After many years of experience, and lots of sales training, Darren Bull, who runs his own caravan dealership in Cornwall, says he can help other caravan sales people use some advanced sales techniques to give them a competitive edge over other sales people the customer will probably speak to. Darren has studied human behaviour including how the brain works and is happy to share his insights on how he believes it's possible to build more empathy with potential customers. He's also a published author! (see link to his book below) With the Motorhome and Caravan Show taking place this month, this episode of the My Caravan Industry Insights Podcast is well worth listening to by everyone exhibiting at the show, or anyone with their own business who wants to try to make it a bit more successful. His skills definitely worked when he asked to be interviewed for the podcast. Enjoy! Topics discussed:
CONTACT GUEST https://www.atlanticcaravans.co.uk/ Darren Bull's book on Amazon: https://www.amazon.co.uk/One-Step-Beyond-Matt-Ford-ebook/dp/B07H3DQZLF Instagram: @atlantic_caravans_cornwall Facebook: @Atlantic Caravans Twitter: @AtlanticCaravan YouTube: @Atlantic Caravans Linkedin: Darren Bull FERS | |||
| Industry Insights: interview with Cornel Straver, Media Director of ADAC (Germany's largest membership organisation with 21 million members) | 27 Sep 2022 | 00:23:00 | |
#13: Industry Insights - The Media Director of Germany’s ADAC membership organisation, Cornel Straver, discusses why it launched Pincamp as a separate campsite website brand. The ADAC is Europe’s biggest membership organisation. A large proportion of its members go camping and caravanning. Hear how it adapts to serve its members CONTACT DETAILS www.adac.de www.pincamp.de Instagram: pincamp.de Facebook: PiNCAMP by ADAC Linkedin: PiNCAMP YouTube: PiNCAMP | |||
| Industry Insights: Discussing manufacturing caravans using robots and a new campervan concept with Mauro Degasperi, Export Manager, Knaus Tabbert | 20 Sep 2022 | 00:34:37 | |
Episode #12: Industry Insights - a VW campervan concept, new production technology and using robots in the production of caravans. An interview at the Caravan Salon in Dusseldorf with Mauro Degasperi from Knaus Tabbert about its latest technology and manufacturing process (using robots) for its new Azur caravan range for 2023, plus its Tourer CUV campervan concept (based on a VW T6.1). Useful links: Knaus Azur: https://www.knaus.com/en-uk/brand-world/innovations-2023/the-new-azur/ Knaus Tourer CUV: https://www.knaus.com/en-uk/brand-world/innovations-2023/the-new-tourer-cuv/ Instagram: @knaus_offical Facebook: @Knaus Tabbert; @Knaus UK Linkedin: @Knaus Tabbert AG Twitter: @KnausTabbert I hope you enjoyed this episode and would be very grateful if you click 'subscribe'. IF you have any comments, suggestions for future episodes, or are interested in sponsoring the podcast, please leave a message of email: john@rawlingscommunications.com. Thanks. | |||
| Industry Insight: A look at the caravan industry in Poland with Andrzej Zawilinski, CEO, Globe-Traveller interview at Dusseldorf campervans | 13 Sep 2022 | 00:30:54 | |
Episode #11: Industry Insights: A look at the caravan industry in Poland with the CEO of a leading importer and campervan brand (Globe Traveller) This is another interview recorded at the Caravan Salon Dusseldorf. To be honest, I had never thought there were any manufacturers in Poland, but the Globe-Traveller campervans caught my eye and I was delighted to hear that this brand will be making its debut in the UK at the Motorhome and Caravan Show this October (2022). It's probably the only interview about camper vans that will include a reference to dancing!! It was a pleasure to interview Andrzej Zawilinski. I think you will find this interesting (and amusing). Topics discussed
CONTACT Instagram: @globetravellereu Facebook: @Globe-Traveller Linkedin: @Globe-Traveller RV Website: www.globe-traveller.eu If you have any feedback for the podcast, suggestions for interviews, or would be interested in sponsoring it, please contact: john@rawlingscommunications.com | |||
| Advanture - a new magazine for the vanlife generation, with founder Alexander Brown | 30 May 2023 | 00:39:31 | |
Ep. 46: There's a new campervan/motorhome magazine on the bookshelves - Advanture. But it's not a traditional motorhome magazine. It's all about the adventure, with stunning imagery to match, plus gadgets and gear. Here more about it in this interview with its founder and editor, Alex Brown. #vanlife CONTACT Instagram: @advanturemagazine Facebook: @advanture magazine Linkedin: @Advanture Magazine YouTube: @advanture magazine | |||
| Norbert van Noesel, Marketing Manager, Thetford interview at Dusseldorf | 06 Sep 2022 | 00:23:35 | |
Episode 10 is an interview I recorded at the Caravan Salon Dusseldorf with Norbert van Noesel, the Marketing Manager of Thetford Europe. Norbert updates us on how Thetford is coping with the supply chain issues, and a couple of new products being launched at the trade fair. Thetford is the market leader in sanitation equipment for the caravan industry, and also in top positions for cooking equipment and refrigerators. Topics discussed
RESOURCES https://www.thetford-europe.com/gb Instagram: @thetfordeurope Facebook: @Thetford Europe Linkedin: @Thetford Europe If you have any feedback, suggestions for topics/interviews to include in the podcast, or are interested in sponsoring the podcast, please get in touch: john@rawlingscommunications.com. Thanks for listening. | |||
| Industry Insights ~ Highlights from the CARAVAN SALON Düsseldorf | 01 Sep 2022 | 00:33:40 | |
Episode #09: Industry Insights: Highlights from the CARAVAN SALON Düsseldorf This week's episode features the highlights from my visit to the CARAVAN SALON Düsseldorf - the world's biggest caravan/RV show attended by people from the caravan industry from as far afield as Australia, New Zealand, USA and Asia. After a couple of quieter years due to the covid pandemic, this year's CARAVAN SALON was back to full strength with 16 halls full with over 730 exhibitors from 34 countries. This is the first time I have recorded an episode of the podcast while out and about, but thankfully, there don't seem to have been any technical issues - although the sound quality might not be as perfect as my usual recordings from my office. I interviewed a few people to get their impressions of the show,. This includes Andrew Ditton, the freelance caravan journalist and content creator interviewed in episode #04, Kevin Newton, the owner of RV Supplies who had come all the way from New Zealand, and another British visitor, Shane Malpass from WeBuyAnyMotorcaravan.com who was having his first experience of CARAVAN SALON Dusseldorf. While at the show, I also recorded some interviews for future episodes. These include interviews with representatives from Thetford, Globe-Traveller, Knaus Tabbert and Germany's ADAC organisation. Topics discussed
RESOURCES https://www.caravan-salon.com/ https://www.knaus.com/en-uk/brand-world/innovations-2023/ https://www.hymer.com/de/en/models/hymer-venture-s https://www.buerstner.com/de/en/media/novelties_2022 Instagram: https://www.instagram.com/caravan_salon_dus/ Facebook: @Caravan.Duesseldorf·Event Linkedin: https://www.linkedin.com/showcase/caravansalonduesseldorf/ Notes: If you have any feedback or comments, would like to suggest someone or a company to interview, or are interested in sponsoring this podcast, please email: john@rawlingscommunications.com . Thanks for listening. | |||
| Industry Insights: CARAVAN SALON Düsseldorf preview | 23 Aug 2022 | 00:29:20 | |
Episode 08: Industry Insight: preview of the Caravan Salon Dusseldorf 2022 This week, I look ahead to the Caravan Salon Dusseldorf 2022, which opens to the trade and media this Friday, 26th August, and is then open to the public from Saturday 27th August through to Sunday 4th September. This includes a quick interview with the show's director, Stefan Koschke (my first guest from outside the UK) who is pleased to tell us there are no covid restrictions this year for the 200,000 visitors that are expected over the 10 days of the show. Tickets are only available online. With over 700 exhibitors from 34 countries, the Caravan Salon can probably justify its claim that this year's show is going to be bigger than ever - and the biggest RV show in the world. There's only been a limited amount of details of some 2023 model making their debut at the Caravan Salon - such as the stunning Knaus Tourer CUV with full-length raising roof and on a Volkswagen T6.1 cab/chassis, and the Burstner Lyseo Gallery with pop-up alcove over the cab that was first seen as a concept last year and has now been confirmed as going into production. Hymer has a global debut of a new model scheduled for Thursday 25th August, so I look forward to seeing that. It's going to be a great show, and I'll be there catching up with people in the industry, and all the news for a special Caravan Salon Dusseldorf episode next week. Bear with us, though, as the episode might be a day late. Topics discussed
RESOURCES Knaus Tourer CUV: https://www.knaus.com/en-uk/brand-world/innovations-2023/the-new-tourer-cuv/ Knaus Azur (with new production technique) and new Volkswagen-based motorhomes: https://www.knaus.com/en-uk/brand-world/innovations-2023/ Burstner Lyseo Gallery: https://innovation.buerstner.com/gb/en Caravan Salon Dusseldorf: https://www.caravan-salon.com CONTACT Instagram: caravan_salon_dus Facebook: Caravan Salon Dusseldorf Linkedin: CARAVAN SALON Dusseldorf | |||
| Dealer insights with (probably) the UK's youngest and newest Caravan Sales Executive (and YouTuber), Oliver Cox | 16 Aug 2022 | 00:35:21 | |
Episode #07 This is the Podcast’s first interview with someone working in a retail role in the caravan industry. This week’s guest is probably the youngest caravan sales executive in the industry. He's still a teenager (19), but has been caravanning all his life, and shares his fresh and first impressions of working in the caravan industry. He is Oliver Cox, and at the age of 15 he started a YouTube channel (Caravanning With The Cox's) sharing his caravan holidays with his parents and doing product reviews from a younger person's perspective. At 18, he bought his first caravan - a new Bailey Discovery D4-2, which he spends a lot of time in. He has now turned his passion for caravanning into a career that he's loving. Topics discussed (topics covered in the podcast)
CONTACT Instagram: Caravanningwiththecoxs / webbscaravans Facebook: Caravanningwiththecoxs / webbscaravans Twitter: Caravanningwiththecoxs / webbscaravans YouTube: Caravanningwiththecoxs / webbscaravans Linkedin: https://www.linkedin.com/in/oliver-cox-85ba58224/ Website: www.webbsmotorcaravans.co.uk Please help! As this podcast is new, I'd really appreciate your help to make the algorithms show it to more people.by asking you to rate it with 5 stars (and a 5 star review would be even better). Thank you very much. And if there's anything you'd like to see included on the podcast, suggest anyone to interview or would be interested in sponsoring the podcast, please get in touch: john@rawlingscommunications or 07847 371436. | |||
| Industry insights from the campervan sector with David Elliott from Wellhouse Leisure | 09 Aug 2022 | 01:15:15 | |
Episode #06: Industry Insights - the campervan sector - David Elliott shares his views as Wellhouse Leisure celebrates its 20th anniversary David Elliott is the CEO and founder of Wellhouse Leisure, and is celebrating 20 years since he founded the business and started converting campervans. He started by converting good quality used vans imported from Japan, such as the Mazda Bongo, then the Toyota Granvia, before progressing to new vans, such as the Hyundai i800 – which won several awards. I’ve known David since 2013, when Wellhouse Leisure was the first to produce a campervan conversion of the new Ford Transit Custom – the Terrier – which was successfully launched at the October NEC show. Since then, David has worked closely with a variety of van brands – with great success. Its main brands for new vans are currently converts Ford Transit and Toyota Proace. And he still offers great value conversions on used vans from Japan. David could definitely be described as quite a character! He has the typical common sense and straight talking you’d expect from a Yorkshireman! He’s also raised lots of money for charity by running marathons and hosting charity balls. Topics discussed (topics covered in the podcast)
RESOURCES www.wellhouseleisure.com Email: info@wellhouseleisure.com Instagram: @wellhouse_leisure Facebook: @wellhousecamper Twitter: @wellhousecamper Linkedin: @wellhouse Leisure YouTube: @wellhouseleisure Email: info@wellhouseleisure.com | |||
| Media insights: freelance leisure vehicle journalist and content producer, Andrew Ditton, discusses media trends, electric tow cars and content! | 02 Aug 2022 | 00:47:31 | |
Episode 04: Media insights from an interview with freelance leisure vehicle journalist and content producer, Andrew Ditton, who creates video, photographic and written content for the leisure vehicle industry. Andrew discusses media trends, electric tow cars and how good content boosts consumer engagement. Andrew's life-long passion for caravanning, and his mission to inspire, entertain and inform, lead him to start his own You Tube channel. He was way ahead of the curve, and his channel is now one of the most successful of its kind with over 16 million views of his content, and almost 70,000 subscribers. He's just taken another bold and pioneering step - buying an electric towcar, and he is already creating practical and informative content on the hot topic of towing with electric cars. Topics discussed
RESOURCES https://andrewditton.com/about/ CONTACT GUEST Instagram: @andrewjditton YouTube: www.youtube.com/c/andrewjditton And I'd really appreciate it if you could do me a big favour and give this podcast a five star review as it will help the algorithms show it to more people. Thank you very much. | |||
| Marketing insights: Podcasts - Phil King, podcast editor, tells us how (and why) to start a podcast as part of your communications strategy | 26 Jul 2022 | 00:47:54 | |
04: Marketing insights: Podcasts - Phil King, podcast editor, tells us how (and why) to start a podcast as part of your communications strategy. In this episode, I interview my podcast editor, Phil King. He helps to deliver quality podcasts for new and established podcasters all over the world - from audio editing and music mixing to podcast mastering. We discuss the benefits of a podcast compared to other social media channels, and how it is such a good format to boost your external communications and engagement with your existing customers - and to attract new ones. Starting a podcast is relatively simple, when you know how, and is an exciting and different way to create content. It's a great communications tool for any size of business and if it is monetised with sponsors, etc, can also create a revenue stream. Phil King is a voice actor and podcast editor, so tells us what equipment is needed for a podcast and has lots of tips on what to consider, such as format and frequency of a podcast. I listen to lots of podcasts on a range of subjects and in different formats - from the magazine style of Auto Express, to celebrities such as Alan Carr's 'Life's a Beach' podcast, and the current number one podcast, 'The Rest is Politics' with Alastair Campbell and Rory Stewart discussing their views and insights on the world of politics and media. Some podcasts have been such a hit that they've spawned life stage and TV shows. Some are small and target every niche imaginable. But there are barely any podcasts in the caravan and motorhome sector in the UK at the moment, so there is a great opportunity for businesses to listen to this podcast, learn a lot, and, hopefully, be inspired to start podcasting. Topics discussed
RESOURCES CONTACT GUEST Instagram: www.instagram.com/podcast_assist/ Facebook: www.facebook.com/mypodcastassistant Email: phil@mypodcastassistant.com Please help! As this podcast is new, I'd really appreciate your help to make the algorithms show it to more people.by asking you to rate it with 5 stars (and a 5 star review would be even better). Thank you very much. And if there's anything you'd like to see included on the podcast, suggest anyone to interview or would be interested in sponsoring the podcast, please get in touch: john@rawlingscommunications or 07847 371436. | |||
| Marketing insights: Simon Howard, Marketing Director of caravan and motorhome manufacturer, Bailey of Bristol, discusses digital marketing, supply chain issues and 23 years of working at his family's business | 19 Jul 2022 | 00:45:35 | |
Today's episode features an interview with Simon Howard, Marketing Director of Bailey of Bristol, one of the UK's biggest and longest-running touring caravan and coachbuilt motorhome manufacturers, where he is responsible for all internal and external communications. Simon's family has owned Bailey of Bristol since 1977, and he now runs the business with his brother, Nick, the Managing Director, and their executive management team. Simon discusses his 23 years of working at Bailey, how he's brought its PR and marketing into the digital world and embraced social media, the current supply chain issues, and his participation in a series of Big Bailey Adventures taking their leisure vehicles across the Australian Outback, over ice roads in the Arctic Circle and (accidentally) through the Grand Bazaar in central Istanbul. Topics discussed (topics covered in the podcast)
RESOURCES CONTACT Email: marketing@baileyofbristol.co.uk Instagram: @BaileyofBristol Facebook: @Baileycaravansandmotorhomes Twitter: @BaileyofBristol Linkedin: @BaileyofBristol YouTube: @BaileyofBristol I'd really appreciate it if you could give this podcast a 5 star review as it helps the algorithms - so more people find it. Thank you very much. | |||
| Marketing insights: Social media tips and the latest updates from international speaker and best-selling author Teresa Heath-Wareing | 19 Jul 2022 | 00:39:13 | |
02 Social Media Insights: Social media tips and the latest updates from international speaker and best-selling author Teresa Heath Wareing. This interview with international speaker and best-selling author, Teresa Heath-Waring discusses all-things social media - if you should do it and how to do it effectively. Topics discussed
RESOURCES https://teresaheathwareing.com CONTACT GUEST Instagram: @teresa_heathwareing Facebook: @teresa Heath-Wareing Linkedin: @teresa Heath-Wareing And I'd really appreciate it if you could give this podcast a 5-star review as it helps the algorithms to show it to more people. | |||
| Welcome to My Caravan Industry Insights Podcast, with John Rawlings | 19 Jul 2022 | 00:12:28 | |
Hello! Welcome to the very first episode of My Caravan Industry Insights Podcast. This podcast is for anyone who works in the caravan/motorhome industry who wants to hear the latest industry news, marketing insights and interviews with people from the caravan industry or others with useful experience to share. In this first episode, I let you know about my caravanning, PR and journalism background and why you’ll want to keep listening every week so you and your business are better informed - and more successful. Topics discussed The caravan industry Marketing insights Journalism and PR The car industry Caravanning! RESOURCES www.rawlingscommunications.com CONTACT GUEST john@rawlingscommunications.com CONTACT Instagram: @rawlings_comms Twitter: @johnrawlings Linkedin: https://www.linkedin.com/in/john-rawlings-caravanpr/ I'd really appreciate it if you could give this podcast a 5 star review as it helps the algorithms - so more people find it. Thank you very much. | |||
| Would compulsory towing training help or harm the caravan industry? | 23 May 2023 | 00:13:23 | |
Ep. 45: The DVSA's survey on towing skills and tuition made me wonder whether compulsory towing training would help or harm the caravan industry. What do you think? My initial reaction was that it would harm the caravan industry as it creates a barrier to entry, but then I wondered if the tuition would make consumers better equipped - and safer on the roads. This is the link to the DVSA (Driver and Vehicle Standards Agency) survey asking for your thoughts on trailer training and towing safely: https://lnkd.in/eDUCnUjG CONTACT john@rawlingscommunications.com Instagram: @rawlings_comms Linkedin: https://www.linkedin.com/in/john-rawlings-communications-consultant/ | |||
| Trailer: Hello and welcome to My Caravan Industry Insights Podcast | 12 Jul 2022 | 00:02:04 | |
This podcast is for anyone who works in the caravan industry - whether you’re from a manufacturer, supplier, or dealer. Listen every week to hear insights, interviews, and marketing tips to help keep you and your business more informed and successful. My Caravan Industry Insights Podcast will feature: · interviews with people from manufacturers, suppliers, retailers, and the media from the caravan industry or other sectors if they have useful experience, insights, and tips that we can benefit from. · marketing, PR, and social media tips · Opportunities to meet media and 'influencers' (to hear how best to work with them)… · updates on the current market for caravans and motorhomes – in the UK, Europe, and other parts of the world… · and we’ll hear how businesses - in the UK and internationally - are managing and succeeding in today's market. I’m your host, John Rawlings and I have a lifelong passion for caravanning combined with 20 years of journalism and PR experience in the car and caravan industries - from working at Practical Caravan magazine to 15 years in the PR departments of Vauxhall, Volvo, and Volkswagen, and now with my own business helping clients across the caravan industry. | |||
| Marketing Insights: customer experience (CX) advice from Senior Customer Experience Strategist, Matthew Patchett | 10 May 2023 | 00:38:52 | |
Ep. 44: If your potential and existing customers don't get a positive customer experience from your brand, business or product, then all your marketing and PR to raise awareness and attract customers can be wasted. According to Senior Customer Experience Strategist, Matthew Patchett, building a relationship and experience with consumers or customers starts as soon as they Google you. Listen to this episode for more customer experience insights. CONTACT GUEST www.reputation.com Instagram: reputation_com Facebook: Reputation.com Linkedin: Reputation.Com or Matthew Patchett Twitter: @Reputation_Com | |||
| Marketing Insights: Ben Bellamy - website tips and advice | 02 May 2023 | 00:26:55 | |
Ep: 43 - Knowing we all need a website is one thing, but it's not enough to create and leave it untouched. You need to make it work for you to boost your Google rankings and grow your database. Ben Bellamy, the Creative Director of an award-winning web design agency, shares some of the latest tips and lessons he's learned from designing websites. Do you have a website or just rely on your social media channels for your external communications? Did you know that updating your website too regularly could be bad for your Google rankings? Do you regularly add fresh content to your website? Topics discussed (topics covered in the podcast) 1 2 3 4 5 6 RESOURCES Links to resources or guest items CONTACT GUEST Add guests social media info CONTACT Instagram: Facebook: Linkedin: Other: OFFERS | |||
| Marketing Insights: doing content marketing effectively | 21 Apr 2023 | 00:45:59 | |
Ep 42: Do you really understand content marketing and how to do it effectively to bring you more customers and enhance your brand? I interview journalist and content consultant, Craig Thomas, about how to do content marketing properly and inline with your customers. CONTACT GUEST www.redlinecontent.co.uk Linkedin: @craigthomas1/ To contact the podcast about any interview opportunities or sponsorship offers, please, email: john@rawlingscommunications.com. | |||