My Caravan Industry Insights Podcast – Details, episodes & analysis

Ep. 50: Industry Insights: Fiamma - interview with the UK represtentative (Karl) and a visit to its HQ in Milan, Italy, to speak to one of the joint MDs (Charles).

Fiamma supplies accessories (roll-our awnings, bike racks, and much more) to the global RV industry and has stayed a family-run business since it was founded in the 1940s.

During my visit, I saw how much it's been investing in expanding its production facility to meet future demand, plus I also got an interesting insight into its R&D dept.

CONTACT

www.fiamma.it

Instagram: @fiamma_official

Linkedin: @Fiamma SpaEpisode Number &   title

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Ep. 49: An interview with journalist, vlogger, blogger and speaker, Kat Bird, the women behind the 'Wandering Bird' YouTube channel, social media, website, etc., while she is in Iceland on her latest solo motorhome adventure.

Hear how and why she set up her YouTube channel, and how her 'Wandering Bird' brand has grown into books, a Facebook group and seen her talking on stages across the country.

Kat has inspired many people, particularly women, to take their motorhomes to many parts of Europe and the UK. She now writes a monthly column for MMM magazine and is also now a member of the Caravan Writers' Guild.

https://www.wandering-bird.com/

Instagram: @wanderingbird.adventures

Facebook: @wandering bird

Twitter: @wandering_bird

If you would like to sponsor My Caravan Industry Insights Podcast, please contact: john@rawlingscommunications.com.

OFFERS

Ep. 40: Part 2 of the Sahara Challenge follows the team from Marrakech over the Atlas Mountains to camp in the Sahara Desert, then the homeward journey through Spain back to the UK.

Includes interviews with the following guests and staff from Bailey of Bristol of their experiences of Morocco and the purpose of this road trip:

• Nick Lomas - Director General of the Caravan and Motorhome Club
• Peter Vaughan - Editor of What Motorhome magazine and Road Test Editor of MMM
• Nigel Hutson - journalist
• Lee Davey - journalist and Bailey of Bristol ambassador
• Cameron Burns - creator of YouTube channel, Not Another White Box: https://www.youtube.com/@NotAnotherWhiteBox
• Tash - from the YouTube channel, Life Beyond Bricks: https://lifebeyondbricks.co.uk/
• Cristina Dorador - Marketing Manager, Bailey of Bristol
• Simon Howard - Marketing Director, Bailey of Bristol: www.baileyofbristol.co.uk

A teaser video of part 2 of the trip is now available on YouTube: https://youtu.be/__Hf3pZ8PIg

More details of the trip are available on the Bailey of Bristol website (www.baileyofbristol.co.uk) and by searching on social media for the hashtag #saharachallenge.

#saharachallenge

Ep. 39: I speak to guests from the Caravan Industry, and staff from Bailey of Bristol, during the first 'half' of the Sahara Challenge road trip from Sagres in Portugal to Marrakech in Morocco to find out the reason for undertaking this trip and their thoughts on caravanning in Morocco.

Guests include:

• Martin Fitzpatrick - Joint Managing Director of Truma UK
• Nick Lomas - Director General of the Caravan and Motorhome Club
• Simon Howard - Marketing Director of Bailey of Bristol

A teaser video of the first part of the Sahara Challenge is now available on Bailey of Bristol's YouTube page: https://youtu.be/LfkDCxwOp48

More details of the trip are available on the Bailey of Bristol website (www.baileyofbristol.co.uk) and by searching on social media for the hashtag #saharachallenge.

Ep. 38: Producing and selling camping and campervan equipment is a competitive market, but that didn't stop Daniel Walton starting his own company, OLPRO.

Since 2011, OLPRO has grown successfully, won national awards and now has two sites in the UK employing 20 people.

I talk to Daniel Walton about his career in the caravan industry and how he has created and made OLPRO into the successful brand it is today.

CONTACT

Instagram: https://www.instagram.com/olproeverywhere

Facebook: www.facebook.com/olproltd

Linkedin: https://www.linkedin.com/in/daniel-walton-89236a20/

Twitter: https://twitter.com/OLPRO

YouTube: https://www.youtube.com/c/StandOutTV

Other: www.olproshop.com

OFFERS

Ep: 37 - As the Swift Group announced its first ever TV ad, its Head of Marketing, Jo Mitchell, shares why this is an important part of its communications strategy to tempt more people to consider a (Swift) caravan or motorhome.

Using the strapline, "Every Swift has a story", the advert cleverly shows how a caravan, motorhome or campervan is more than just a vehicle to its owners, but is part of the family.

CONTACT

See the Swift Group TV ad here: https://www.swiftgroup.co.uk/swiftstories/

www.swiftgroup.co.uk

Instagram: @swiftgroup

Facebook: @Swift Group

Twitter: @swiftgroup

TikTok: @swift_group

LinkedIn: @Swift Group Limited

An insight into AI (artificial intelligence) and the likes of ChatGPT, plus the latest marketing intelligence from Dr Martin DeSaulles, a senior lecturer at Brighton University, and business writer.

Martin has worked in the technology and marketing sectors for over 20 years as an analyst, entrepreneur, author and university lecturer. He has written numerous articles for business publications such as CIO.com , The Conversation and The Next Web as well as several books on the role of data in driving innovation and business success.

Topics discussed

1. Marketing Data
2. Social Media - quality v. quantity
3. Artificial Intelligence (AI)
4. ChatGPT

RESOURCES

https://martindesaulles.com

Linkedin: https://www.linkedin.com/in/mdesaulles/

Twitter: https://twitter.com/mdesaulles

Did you go to the Caravan, Camping and Motorhome Show at the NEC in Birmingham? I did, and here's a brief round-up of my experience of the show - and a general catch-up.

It was such a pleasure to interview another podcaster about... podcasts, and why he started his podcast for his business.

I speak to podcaster, Motorhome Matt about his reasons for starting a podcast.

I love podcasting, so if you're interested in starting a podcast for your business, I'd love to help you. Let's have a chat...

CONTACT GUEST

Instagram: @motorhomematt.co.uk

Facebook: @Motorhome Matt

YouTube: @MotorhomeMatt

Other: www.motorhomematt.co.uk

Entrepreneur, Cathy Chamberlain, started her caravan manufacturing business with absolutely no previous experience. Fast forward to today, and Barefoot Caravans has just launched in USA - a real British success story.

Was it all plain sailing? How did she manage it? Listen to this episode to find out.

CONTACT GUEST

www.go-barefoot.co.uk