Mortgage Marketing Radio

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https://MortgageMarketing.pro
272 shares
http://www.mortgagemarketing.pro/
64 shares
https://www.myagentclasses.info/enroll-3602
26 shares

https://www.instagram.com/geoffzimpfer
39 shares
https://www.instagram.com/neelhome
3 shares
https://www.instagram.com/trevyork
2 shares

https://www.linkedin.com/in/geoffzimpfer/
38 shares
https://www.linkedin.com/in/tomferry1/
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https://www.linkedin.com/in/nicoleperrone/
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From TikTok to $20M: How Theoni Rapo Built a Consumer-Direct Mortgage Brand

Episode 379

Friday, June 13, 2025 • Duration 46:34

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

ASK GEOFF A QUESTION

Ask Your Question Here

Episode Summary:

Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.

In this episode of Mortgage Marketing Radio, host Geoff Zimpfer sits down with Theoni Rapo, the powerhouse behind the viral brand Not Your Daddy’s Lender. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates.

Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you.

Key Takeaways

Why Social Content Beats Cold Calling - Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.
The Anatomy of High-Converting Content - Discover the hooks, themes, and call-to-actions that turn views into loan apps.
Build a Brand That Filters, Not Just Attracts - Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.
Scaling Nationwide Without a Local Focus - How her digital-first approach enabled business across all 50 states.
Systemizing Lead Intake and Follow-Up - From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder.

Follow Theoni

TikTok

Instagram

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Why You’re Losing Repeat Business—and How to Fix It Fast

Episode 378

Wednesday, June 4, 2025 • Duration 38:00

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

ASK GEOFF A QUESTION

Ask Your Question Here

Episode Summary:

CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer expectations in the financial services industry over the past seven years. He emphasizes the importance of customer retention and loyalty, highlighting how data and technology can enhance customer engagement.

Three Key Takeaways:

1. Client Retention Is the New Battleground

Most lenders retain less than 20% of past clients, while leaders like Rocket approach 85%. The difference isn’t just in technology—it’s in having a consistent, disciplined customer journey that starts before the next transaction is even on the radar.

From Zero to $50M in 12 Months With No Network, No Referrals, No Excuses

Episode 369

Wednesday, March 26, 2025 • Duration 47:41

In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year.

Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately.

Episode Timestamps:

00:50 – PJ’s bold move to Orlando and landing a dream house

05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly

08:57 – The million-dollar networking question

10:14 – How random coffee meetings lead to realtor referrals

16:34 – Buy back your time: Email system with LOA

17:29 – Building momentum from 1 to 27 loans/month

25:22 – VIP vs. A vs. B vs. C referral partners

27:24 – Scaling via one-to-many events and CE classes

29:58 – PJ’s four strategic pillars of business growth

31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit

37:21 – PJ’s 10-step mortgage workflow and team huddles

40:44 – Instagram strategy and real deals from DMs

Connect With PJ On Instagram

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

Done-for-You Realtor Classes – No more guessing what to teach!

Making Sense of the Market

Episode 279

Tuesday, March 28, 2023 • Duration 01:05:22

In this episode, we go deeper on the topic of becoming more financially literate to become a trusted advisor for our clients and convert more prospects. We also talk about the impact of ChatGPT and how to leverage this tool for your business.

Episode Resources:

Join Borrow Smart University
The National Institute of Financial Education Facebook Group
Learn More About Mortgage Marketing PRO
Join the Podcast Facebook Group Here

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"Members-Only" Mortgage Marketing Pro Coaching Call

Episode 278

Wednesday, March 22, 2023 • Duration 22:08

Today, we're getting a glimpse inside the Members Only Coaching Call from Mortgage Marketing Pro. If you like what you hear, join us at the link below!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

Get More Agent Referrals Here
Join the Podcast Facebook Group Here

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How This LO Got 17 Contracts In One Month from Social Media

Episode 277

Wednesday, March 8, 2023 • Duration 52:52

Today, we're learning how social media can grow YOUR bottom line. Josh Dobson is here to show us how.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

Follow Josh Dobson on Instagram Here
Follow Josh on TikTok Here
Get More Agent Referrals Here
Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

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How to Attract, Connect and Convert Real Estate Agents

Episode 276

Tuesday, February 28, 2023 • Duration 55:53

In this episode, Megan Galbraith, the Chief Marketing Officer of Foundation Mortgage, reveals how she attracts, engages, and converts real estate agents by providing educational content.

Episode Resources:

Follow Megan on Instagram Here

Get More Agent Referrals Here

Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

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The New Must Have Technology for Mortgage Originators

Episode 275

Thursday, February 16, 2023 • Duration 48:01

Today, we're getting the details on the new MUST HAVE tech for Mortgage Originators. The team from Trust Engine is here to show us.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

Learn More About Trust Engine Here
Check Out Mortgage Marketing PRO Here
Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

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Real Talk with Brad Lea

Episode 274

Thursday, January 26, 2023 • Duration 50:05

Today, we're getting REAL, and special guest Brad Lea is here to lead the way.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

Connect with Brad Here
Get More Agent Referrals Here
Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

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Why Referral Partners Are More Profitable than Paid Leads

Episode 273

Thursday, January 19, 2023 • Duration 50:15

Today, we're parsing the value of referral partners vs paid leads, and special guest Chris Johnstone is going to show us how.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

Free Training from Chris Click Here
Get More Agent Referrals Here
Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Read moreCollapse

Mortgage Marketing Radio – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Mortgage Marketing Radio – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Instagram46

LinkedIn40

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other99+

Instagram46

LinkedIn40

Apple Podcasts

Spotify