More Than Sales Podcast – Details, episodes & analysis

Most business advice focuses on tactics, hacks, or quick wins but what if the foundation of success is so much more? In this first episode of More than Sales, your host Enfys Maloney shares the exact blueprint that’s fueled her achievements as a sales expert, coach, and award-winning entrepreneur. This episode breaks down the four cornerstones that underpin sustainable growth, audience building, and long-term revenue.

Rather than just following conventional sales techniques, Enfys invites listeners to build from a holistic foundation: balancing practical planning with powerful mindset, resilience, and personal branding. With raw honesty and actionable guidance, she shows how each stage is essential, whether you're starting from scratch or scaling up your business.

What’s inside:

• The four pivotal cornerstones, strategy, state, stamina, and status that are needed to grow your brand and revenue
• Why a great strategy means knowing not just what to sell and who to sell it to, but exactly how to bridge the gap and bring clients in
• “State” isn’t just fluffy mindset: it’s about empowered self-belief, resilience, and the ability to bounce back when business throws curveballs
• Stamina is the real secret: business isn’t a sprint, and waking up every day to execute your plan is what powers results
• Status is your external reputation—how you’re seen in your space and how your personal brand elevates your price, audience, and opportunities
• Enfys’ journey from a devastated travel business to building a thriving sales coaching brand during the pandemic, and how each cornerstone played a role
• The myth of “readiness”: why you don’t need proof or audiences to start, but you do need focused action and belief
• Practical advice on investing in support, seeking out help, and treating business growth like a creative playground rather than a rigid formula

Key Topics Covered:

00:06 Introduction: The More Than Sales Blueprint

00:51 The first cornerstone: strategy, what, who, and how

02:14 Cornerstone two: state the importance of empowered being

03:05 Cornerstone three: stamina, resilience and long-term commitment

04:06 Cornerstone four: status, your external reputation and brand lift

05:21 How audience loyalty and retention strategy underpin success

06:03 Enfys’ pandemic pivot: harnessing state to survive and thrive

09:47 Why sustained effort pays off and how achievement drives the next strategy

11:16 Investing in mentorship, support, and network

12:19 Adapt the blueprint: make it your own, for your unique talents and energy

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Download the 7-day Sales Accelerator course https://www.salestrainingwithenfys.co.uk/The-More-Sales-Accelerator/

Make Sure You Follow and subscribe for the next episode of More Than Sales

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

The More Than Sales Podcast is about to change the way you think about selling.

Sales sit at the heart of every successful business, but for so many entrepreneurs, it feels uncomfortable, unpredictable, and overwhelming. That stops now.

Welcome to More Than Sales with Enfys.

Hosted by Enfys Maloney, sales expert, speaker, event host, and multi award-winning entrepreneur. This podcast goes beyond surface-level sales advice. It’s about building a powerful CEO mindset, showing up with confidence in your brand, and mastering the practical skills that actually drive revenue.

Each week, you’ll learn how to:

• Turn everyday opportunities into real sales
• Create consistent, dependable income
• Sell with confidence (without feeling pushy or scripted)
• Build a profitable business that genuinely fulfils you.

Expect honest conversations, real strategies, and no fluff, just the tools and perspective you need to grow.

If you’re ready to stop second-guessing your sales process and start creating bigger cash months, you’re exactly where you need to be.

Follow and subscribe to More Than Sales with Enfys so you never miss an episode.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

Conventional sales advice is full of manipulation, pressure, and closing at any cost, but what if the real path to success is intentional, ethical, and deeply aligned? In this episode of More Than Sales, host Enfys Maloney unpacks the simple but powerful framework for turning hesitant “not right now” conversations into confident, high-impact yeses from the right clients.

With a focus on fulfilment, alignment, and decisiveness, Enfys Maloney walks you through how to create genuine connection, spot your truly ideal clients, and foster a sales environment that feels great for both sides. You’ll learn how to structure calls so they lead naturally to decisions without scripts, manipulation, or selling anyone the wrong solution.

What’s inside:

• Why you shouldn’t close every opportunity and why saying no to the wrong client is a win
• The three-part sales call framework: beginning (welcome & context), middle (deep listening & problem-solving), and end (reassurance, recap, and the ethical close)
• How to meet your prospect where they are, and create a supportive, safe environment for decision-making
• Tips for handling client hesitation, fear, and vulnerability—and how to confidently lead them to clarity
• How to use real-life case studies and results to build trust and demonstrate transformation
• The power of micro-yeses: leading your prospect through small agreements toward a confident decision
• Why certainty and alignment matter more than persuasion or pressure
• How to become known for success stories, not just numbers.

Key Topics Covered:

00:00 Why closing the “wrong” client isn’t sales success

01:07 The truth about sales fulfilment, certainty, and ideal fit

02:08 Framing every call for alignment, not manipulation

03:09 Creating a safe, neutral, and decisive conversation

04:11 Using a simple three-part call framework

05:00 Meeting your prospect where they are: empathy and relief

07:24 Structuring the call for clarity and confidence

08:28 The step-by-step breakdown: what to ask, when, and why

11:06 Using case studies for reassurance and authority

13:10 Wrapping up with recap, micro-yeses, and confident closing

14:41 How “the right yes” becomes your next great case study.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

Download the Get an Immediate Yes Guide: https://www.salestrainingwithenfys.co.uk/discovery-call-cheat-sheet

Make sure you follow and subscribe for the next episode of More Than Sales!

Produced by Winter Audio.

Many business owners feel stuck hustling for clients, operating like stressed-out service providers instead of confident, sales-driven CEOs. In this episode of More Than Sales, host Enfys Maloney unpacks the critical mindset shifts that separate the overworked from the sales-rich and reveals four essential pillars that level up your approach and drive repeatable, dependable revenue.

Drawing on real client stories and hard-won lessons, Enfys shares the true cost of waiting for “readiness,” the myth of feeling prepared, and the transformative power of decisiveness. Dive into why success is always a decision, not a feeling and how failure is only final if you stop refining your approach. Discover the vital resource every successful CEO cultivates: not just strategy, but attitude, actions, aspirations, and approach.

What’s inside:

• The hidden costs killing your sales (and how to stop expensive habits like waiting and overthinking)
• The four CEO pillars and how each one drives sales growth
• Why “readiness” is a myth and confident CEOs take action before they feel prepared
• How decisiveness beats doubt and leads to bigger opportunities, consistent sales, and a stronger business
• Enfys’ own experience turning a “failed” launch into a full mastermind by adjusting her approach and refusing to give up
• Creating a strong network so you never have to navigate business growth alone.

Key Topics Covered:

00:00 Why being stuck in “service provider” mode is costing you sales

01:09 The most expensive thing in your business isn’t what you think

03:03 Busting the “readiness” myth for good

05:29 How a client’s decision led to real sales success

05:46 The Four CEO Pillars: Attitude, Actions, Aspirations, and Approaches

08:02 Why success is a decision and how to refine and reframe failure

10:17 The importance of community

12:13 State, status, stamina, the real requirements for CEO-level growth

12:40 Join Vibrant Connections to grow your support network.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Visit Vibrant Connections:

Pick up your visitor pass in the show notes and join the next online or in-person event. https://www.salestrainingwithenfys.co.uk/vibrant-connections-visitor-pass

Connect with Enfys Maloney:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

Produced by Winter Audio

Website: https://winteraudio.co.uk

Instagram: https://www.instagram.com/winteraudiouk

Make sure you follow and subscribe for the next episode of More Than Sales!

Most business owners search for hacks, quick wins, and shortcuts to build sales but overlook the single factor that can make or break their revenue: the power of intentional networking. In this episode of More Than Sales, host Enfys Maloney uncovers how the rooms you’re in directly influence your visibility, opportunities, and sales growth.

Drawing on five years of building her brand and award-winning network, Vibrant Connections, Enfys shares why human connection is the ultimate sales hack, especially in today’s AI-driven era. Discover the “reputation economy,” the difference between expanding and upgrading your circles, and how surrounding yourself with high-calibre entrepreneurs catapults you to press coverage, awards, and more sales.

What’s inside:

• Why your sales will only ever rise to the level of your network
• How intentional, upgraded circles create real opportunities and why stale, habitual networking keeps you stuck
• The “reputation economy”: It’s not just who you know, but who knows YOU
• Why you can’t flourish in isolation and building a village is non-negotiable for business growth
• Real stories from Vibrant Connections: winning awards, getting in the press, launching events, all through networking
• What great networking feels like and the warning signs you’ve outgrown a room
• Easy ways to upgrade your network, build your reputation, and become “never short of business
• How to get your visitor pass to Vibrant Connections.

Key Topics Covered:

00:00 Why your network determines your sales ceiling

01:19 The reputation economy: visibility and presence

02:08 Real success stories from Vibrant Connections

04:03 Expanding versus upgrading your circle

04:33 How to spot stale networking (and avoid energy-draining rooms)

06:38 Outgrowing your networking circles

08:04 Invitation to visit Vibrant Connections.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Visit Vibrant Connections:

Pick up your visitor pass in the show notes and join the next online or in-person event. https://www.salestrainingwithenfys.co.uk/vibrant-connections-visitor-pass/

Make sure you follow and subscribe for the next episode of More Than Sales!

Produced by Winter Audio.

Most entrepreneurs believe selling high-ticket offers is all about pressure-filled conversations and aggressive closing tactics. In this episode of More Than Sales, host Enfys Maloney reveals why confident positioning, clarity, and understanding your premium buyer are actually the secret to easy, high-value sales without sleazy sales scripts, endless “overcoming objections,” or awkward calls.

Drawing on her experience raising her rates from £65 per hour to £1,000 per hour and scaling a mastermind from £399 to £12,000, Enfys Maloney outlines her go-to framework for making high-ticket sales accessible for anyone, at any stage. Learn how to identify your “high ticket problem,” understand your premium client, and change your pricing as your brand grows, so you can attract premium buyers, fill your services, and confidently command your value.

What’s inside:

• Learn why clear positioning, strong outcomes, and confident conversations are more important than persuasion
• Discover the difference between low-value and high-value offers, and why premium buyers pay for both speed and outcomes
• Use Enfys’ five-step framework to get crystal clear on who buys high-ticket and why they’ll buy now
• See how Enfys confidently raised her rates and why your perception of “high ticket” will change as your brand, reputation, and results grow
• Why your marketing, collateral, and reputation do as much to close high ticket sales as your actual sales conversations
• Why confidently anticipating buyer hesitations (and not convincing) makes you unshakeable on sales calls
• How to design your high-ticket offer and attract

Key Topics Covered:

00:00 Why high ticket sales aren’t about scripts or pressure

01:09 Who buys high-ticket and the layers behind premium offers

02:19 Defining your high ticket solution: speed and clarity matter

04:06 Five steps to uncover and understand your high-ticket buyer

06:07 Handling buyer objections with confidence, not persuasion

07:01 Enfys Maloney's own pricing journey: from £65 to £1,000/hr

08:08 Branding and positioning: your silent sales team for high ticket

09:48 The who, when, why, and how of high ticket offers

11:36 How to apply for a Find 50k strategy session.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Get the Find 50k Strategy Session: Message Enfys Maloney “Sales” on Instagram for your invitation: https://www.instagram.com/salestraining_with_enfys/

Make sure you follow and subscribe for the next episode of More Than Sales!

Produced by Winter Audio.

Most business owners think success is all about building a huge following, but what if the secret is converting the audience you already have? In this episode of More Than Sales, host Enfys Maloney reveals how a focused, intentional approach can turn a small but mighty audience into consistent sales and reliable revenue.

Drawing on her own business journey, where less than 500 followers led to a six-figure business, Enfys shows you how to bridge the gap between followers and buyers with practical strategies, leadership, and clarity. Discover why a carefully curated, engaged audience will always outperform a huge unengaged one, and exactly how to get your dream clients saying yes, even in small numbers.

What’s inside:

• Why you don’t need thousands of followers to reach big sales goals, just a system that converts
• How to audit your current audience and uncover “micro-audiences” ready to buy
• The importance of leading your audience with clear, exciting invitations into your world
• How intentional offers filled group programs and brought in high-value clients
• The “quality over quantity” lesson, why a smaller, curated audience led to £12.5K+ in sales even when speaking to only 30 people
• Designing an intentional pathway and signposting next steps so your audience always knows what to do
• Creating powerful, results-focused hand-raiser invites that spark engagement and instantly generate leads
• Simple actions you can take today to activate your audience and create consistent conversations and sales.

Key Topics Covered:

00:00 Why audience size isn’t the key to sales success

01:18 Audience audit: Find and define your true followers

03:23 Transitioning from passive audience to active buyers

04:22 Case study: From no sales to sold-out group offers

06:44 Quality, not quantity: £12,500 from 30 audience members

08:12 How to map your offer pathway intentionally

09:20 Using hand-raiser invites to spark engagement

10:08 Activating your audience: the actionable steps

10:37 Message Enfys on Instagram with “Find 50k” for a special strategy session offer

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Get the Find 50k Strategy Session: Message Enfys Maloney “Find 50k” on Instagram for your invitation: https://www.instagram.com/salestraining_with_enfys/

Make sure you follow and subscribe for the next episode of More Than Sales!

Produced by Winter Audio.