more than marketing – Details, episodes & analysis

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Hannah Perryman is back as she talks with Jenny about client acquisition and how to easily identify new opportunities for your business. Hannah talks about how leading by example and developing a good CRM system can help maximise your business potential, as well as how to best utilise your staff, developing their networking and outreach so they can be your eyes and ears when searching for new clients. 

Connect with Hannah on LinkedIn, or email her if you have any questions on CRM for your business.

If you've got a question or would like to be on the show, email us podcast@consortiumbiz.co.uk

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Stay up to date with Consortium by subscribing to our newsletter, packed with actionable advice and free resources, or follow us on LinkedIn

Lara talks with Size 10 1/2 Boots director Bernard Savage about the ins and outs of business development and the dreaded “busy” word! Bernard discusses what to focus on when it comes to BD, how it's more connected to health and wellbeing than you might think, and ways tackle this often over looked area of business head on! 

If you're interested in asking Bernard for some help with BD, you can connect with him on LinkedIn or contact Size 10 1/2 Boots directly via their website.

If you've got a question or would like to be on the show, email us podcast@consortiumbiz.co.uk

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Jen talks to Alex Barr about sales, which has long been a taboo in the professional services sector. There is a well-established notion that sales is the opposite of good, ethical service - but in this episode, we're here to show you why that's not the case.

Alex is a commercial consultant and business development coach that specialises in helping firms in generating more profit and faster growth. You can find him on LinkedIn, or at Third Bounce.

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70% of businesses aren't taking advantage of blogs to drive traffic to their websites. In this episode of more than marketing Jen talks to Hannah Perryman about everything blogs - why you should be bothering with them, who in your business can be writing them and the fundamentals of writing that gets your website ranked on Google. Even if you're not sure what to write, we've got you covered!

Connect with Hannah on LinkedIn here, or email her if you have any questions about blogging for your business.

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Are "core values" any more than a nice thing to put on your company's website (or if you have the budget, up on the office wall)? Belinda Palmer is a major advocate for a business implementing a strong set of core values. The reward, she tells us, is employees who celebrate working for your firm. Episode three spotlights the defining values that shape not just what our businesses do, but how the work itself gets done. Jen talks to Belinda about why conveying your firm's core values to your staff is so important. They discuss the best ways to make them a part of day-to-day work. Just telling your team they exist isn't enough if you want them to have a real impact, so what do you do? Can new technology help?

Find Belinda on LinkedIn

If you found this episode interesting consider subscribing to our newsletter. It's free, a quick read and packed with marketing advice for professional service firms - plus you'll get new episodes of the show straight to your inbox!

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It's the beginning of Legal Directories season! Whether you've started your submission, or are just thinking about it, Lou Gilbert has advice from her years of experience getting individuals, firms and chambers ranked.

In episode two of more than marketing, Jen talks to Lou about all the aspects of submitting to the Legal 500 and Chambers & Partners. What do you need to cover in your submission? What will referees be asked? What are judges looking for? Whether you're new to the world of legal directories or want to take your firm's rankings to the next level, this episode will get you in the headspace to tackle directories season head-on!

Find Lou on LinkedIn, or email her if you have any questions about the directories or writing your submissions.

If you found this episode interesting consider subscribing to our newsletter. It's free, a quick read and packed with good advice - plus you'll get new episodes of the show straight to your inbox!

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Lara Squires discusses how businesses and individuals can (and should!) be using LinkedIn as a way to raise their profile and grow their business.

Connect with Lara on LinkedIn here (and tell her you listened to this episode!). If you're interested in learning more from her you can download her webinar and book a coaching session with her here.

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Stay up to date with Consortium by subscribing to our newsletter, packed with actionable advice and free resources, or follow us on LinkedIn

In this episode, Consortium's own marketing and account manager Cara Flood talks about awards season, the application process surrounding awards and why you should enter! Cara helps you get the most from your submission and lays out all the information for those who may have always been interested in an award for their business, but not been sure how to go about it.

If you have any questions about submitting your company for an award, connect with Cara on LinkedIn.

If you've got a question or would like to be on the show, email us podcast@consortiumbiz.co.uk

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In this episode, we learn from Insight6 founder and CX specialist Jonathan Winchester, who shares valuable insights on how and more importantly why it is so important to understand your client's journey and how law firms often struggle.

Find Jonathan on LinkedIn and connect with him today.

If you've got a question or would like to be on the show, email us podcast@consortiumbiz.co.uk

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Stay up to date with Consortium by subscribing to our newsletter, packed with actionable advice and free resources, or follow us on LinkedIn

Lead IT consultant for Hutchinson & Company Alex Hutchinson dives into the technical world of legal IT, the things that are done right in law firms and the areas that still need improving. Alex provides some valuable knowledge on the processes that can help improve any law firm's IT practices, and how best to utilise outside help alongside your existing IT department.

Find Alex on LinkedIn and connect with him today.

If you've got a question or would like to be on the show, email us podcast@consortiumbiz.co.uk

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