UK Matters in Accounting – Details, episodes & analysis

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UK Matters in Accounting

UK Matters in Accounting

Accounting Influencers Broadcast Network

Business
Business
Business

Frequency: 1 episode/5d. Total Eps: 44

Captivate
UK MATTERS IN ACCOUNTING is a weekly podcast for accountants and bookkeepers, together with the networks, associations, fintech vendors and influencers who lead them, work in them and serve them. The show focuses on the UK market and UK specific apps, software, firms and influencers. The show selects accounting and fintech news articles blogs. The style of the show is not overly technical/technological/tax in nature but more on people, performance and success in the accounting world. Popular topics and news items discussed include: ☑ leadership, executive presence, trust, integrity & reputation ☑ M&A, business models, future proofing, drivers of change & disruption ☑ performance, values, culture, vision & strategy ☑ employer brand, gen z/millennials & talent - succession, recruitment and retention ☑ industry trends, statistics and patterns ☑ growth, marketing, differentiation & positioning ☑ pricing & profitability ☑ digitisation, cloud, technology & automation ☑ advisory services, niches & emerging markets ☑ environmental & social governance ESG ☑ diversity, equity & inclusion DEI ☑ professionalism, career development & CPE/CPD ☑ business acumen & commercial awareness Sources of news items include pieces, publications and thinking from: ★ EXPERTS - comments from influencers, disrupters, consultants, gurus and experts ★ MEDIA - selected pieces from newspapers, online outlets, commentators, writers, bloggers and authors ★ VENDORS - opinions/strategies of suppliers and providers of accounting apps, platforms, fintech and software ★ REGULATORS - thinking from professional accounting bodies, institutes and associations ★ SOCIAL MEDIA - opinion pieces, high engagement posts and controversial conversations Hosts Martin Bissett and Rob Brown are founders of the Accounting Influencers Broadcast Network. Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller. Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level. Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, executive presence, referrals, networking and winning new business. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 320K times on YouTube.
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Recalibrating Engagements with Your Accounting Clients

Episode 30

jeudi 26 janvier 2023Duration 15:08

It's the "UK Matters in Accounting" show, usually going out every Friday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space. However, in Jan 2023 we are phasing out this show and putting out this content on our sister Success in Accounting Show which hopefully you're already subscribed to.

In today's episode 30, "Recalibrating Engagements with Your Accounting Clients"

Rob Brown interviews accounting celebrity Carl Reader on how accountants can reset their relationships with clients for stronger relationships & payments.

Carl covers engagement letters, communicating updates to clients and what should happen with an annual renewal letter to clients. This should include a recalibration of fees, terms of engagement and a better annual review meeting with clients. Lots of goodies here for all accountants to shape their firm for future turbulence and better clients.

This is a part two of the interview with Carl here on our Best Practice in Accounting show:

"What Works for Accountant to Get Paid Promptly"

https://best-practice-in-accounting.captivate.fm/episode/what-works-for-accountant-firm-to-get-paid-promptly

*** Please make sure as we shut down this show that you're subscribed to our flagship show going forward: Success in Accounting. This will become the Accounting Influencers Podcast from early Feb 2023. ***

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For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube

https://www.instagram.com/accinfluencers

https://twitter.com/accinfluencers

https://www.facebook.com/accountinginfluencers

Mentioned in this episode:

Dead Show / YouTube

MTD – How HMRC Is Losing Credibility & Reputation

Episode 29

jeudi 19 janvier 2023Duration 11:41

It's the "UK Matters in Accounting" show, usually going out every Friday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space. However, in Jan 2023 we are phasing out this show and putting out this content on our sister Success in Accounting Show which hopefully you're already subscribed to.

In today's episode 29, "MTD - How HMRC Is Losing Credibility & Reputation"

Check out the video version of this episode here on Youtube: [LINK]

Rob Brown and Will Farnell discuss the latest HMRC backtrack with Making Tax Digital MTD and how it is losing credibility and reputation with accountants

» how MTD u-turns by the government and HMRC are adversely affecting accountants and their clients

» why MTD should be seen as creating an opportunity more than solving a problem for accountants and clients

» the 'once in a generation' opportunity that MTD represents for accountants to significantly increase their value to clients

» how the 'tax gap' opened up to reduce loss of tax revenues and how MTD was created to close it

» the strange order or personal tax, corporation tax and VAT that was not fully thought through with MTD

» what the future holds for MTD and the accounting profession serving their clients in a more digitised way

Be sure to subscribe to the Success in Accounting podcast going out every Monday - this will soon revert back to its old name Accounting Influencers Podcast.

Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

For announcements of published shows, tagging guest so you can build your network and offer feedback on the show:

https://www.linkedin.com/company/accountinginfluencers

For videos of all podcast interviews and bonus video

content: https://bit.ly/AI-youtube

https://www.instagram.com/accinfluencers

https://twitter.com/accinfluencers

https://www.facebook.com/accountinginfluencer

https://www.facebook.com/accountinginfluencers

Mentioned in this episode:

Dead Show / YouTube

Latest Research via ABAB on MTD for UK Accountants

Season 1 · Episode 21

jeudi 24 novembre 2022Duration 18:26

It's the "UK Matters in Accounting" show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today's episode 21, "Latest Research via ABAB on MTD for UK Accountants" with special guest

Steve Cox, Head of Market Insights at IRIS Software Group https://www.linkedin.com/in/stevenchristophercox/

The Administrative Burdens Advisory Board (ABAB) recently released their annual review, with a focus on Making Tax Digital. Hear Steve Cox share some of their MTD findings for UK accounting firms and businesses. You'll get fascinating stats around MTD awareness, experience and cost/time savings. Download the full report if needed here: https://www.gov.uk/government/groups/administrative-burden-advisory-board

You can also watch this on youtube here: https://youtu.be/I6HdA0Vw6ZA

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5 great shows in the Accounting Influencers Podcast Network:

Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

All on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube

https://www.instagram.com/accinfluencers

https://twitter.com/accinfluencers

https://www.facebook.com/accountinginfluencer

Mentioned in this episode:

Dead Show / YouTube

Which UK Accounting and Fintech Events to Attend?

Season 1 · Episode 20

vendredi 18 novembre 2022Duration 15:50

It's the "UK Matters in Accounting" show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today's episode 20, "Which UK Accounting and Fintech Events to Attend?" with special guest Lucy Cohen, founder of innovative UK accounting firm Mazuma. https://www.linkedin.com/in/lucycohen

You can also watch this on youtube here: https://youtu.be/vc23a7J-5Mg

Key takeaways from this episode include:

the reason Lucy did not go to Accountex North in Manchester, but wishes that she did

how accountants and fintech professionals can make better decisions about which events and awards ceremonies to attend

the importance of setting the right intentions and objectives to make your time worthwhile in attending events

how easy it is not to take any action to implement the information and ideas you get from accounting and fintech events

why nobody really gets paid to attend conferences and events, but they are rewarded on the results of that attendance

the 'third third third rule' for making attendance of business events really count when it comes to investing valuable time

when it's okay to have a jolly and have fun at a business event in today's challenging world

some of the strategic objectives you can set before deciding to invest time and money attending a business conference or expo

what to consider if you decide not to go to an event and what impact your absence might have on your corporate or personal brand

how 'schadenfreude' leads some people to lie to others and themselves to justify going to a certain event or on a certain trip

shout out to ProNation, the accounting community newly launched by 3 of the most respected accounting firm owners

https://jointhenation.co.uk/

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5 great shows in the Accounting Influencers Podcast Network:

Success in Accounting

- MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

Insights in Accounting

- TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

Influencers in Accounting

- WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

Best Practice in Accounting

- THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

All on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

For announcements of published shows, tagging...

How the UK Economy Is Affecting Accounting Firms

Season 1 · Episode 19

vendredi 11 novembre 2022Duration 17:12

It's the "UK Matters in Accounting" show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today's episode 19, "How the UK Economy Is Affecting Accounting Firms" with special guest Carl Reader, founder of d&t accountants and bestselling author of BOSS IT. https://www.linkedin.com/in/carlreader

You can also watch this on youtube here: https://youtu.be/uihawIvAmq8

Key takeaways from this episode include:

✓ the exciting launch of the ProNation accounting community with Carl Reader, Lucy Cohen and Will Farnell

✓ why 99% of accounting firms are learning as they go and the one thing that separate the break out firms from the rest

✓ the problem with a 'my way or the highway' one guru, one approach way of doing things in accountancy practices

✓ why a coach or mentor or trainer for accountants and accounting firms doesn't always have to be a qualified accountant

✓ trying to describe the shambles that the UK economy finds itself in and the awful display of political leadership

✓ the important role accountants play in serving their clients while interpreting the economic climate

✓ the mistake some accounting firms are making in thinking they are implementing value pricing when they are really not

✓ how a scenario may arise where business owners will question whether they actually need an accountant

✓ why accountants cannot rely on technology to solve the economic problems arising in tough times

✓ the role empathy and resilience will play for accountants who can properly serve their clients in challenging economic times

✓ what many accountants forget when they are busy serving their clients (spoiler - it's looking after your own business)

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Subscribe to all 5 great shows in the Accounting Influencers Podcast Network:

Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

All on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube

The 2023 Growth Outlook for CPA Firms Survey: Bonus

Season 1

jeudi 10 novembre 2022Duration 29:42

This is a special bonus episode to discuss the Survey to Explore the Growth Outlook for CPA Firms in 2023. Hear Rob Brown interview Sarah Johnson Dobek, president and founder of Inovautus, a national consulting firm that develops strategies, programs, and training designed to help accounting firms grow faster and in the right direction.

To take part in the survey and get the results for free, go to https://inovautus.com/ before Nov 11 2022 when it closes.

In this bonus show, we discuss:

⫸ why it's both exciting and tough to be in an accounting practice right now

⫸ why growth is not very strategic for accounting firms as many grow in the wrong way with the wrong kind of work

⫸ the origins of the Growth Outlook Survey for accountancy practices to see how they were responding the pandemic

⫸ comments on the massive investment into technology for accounting firms, for good and for bad

⫸ how the survey informs strategy for pricing, sales, growth, marketing, client experience, tech stacks, recruitment and what is really working for accounting firms

⫸ what makes growth more about mindset and strategy than numbers, lead gen and revenue for accountants

⫸ comparing this survey to other benchmarking studies in the accounting and fintech space

⫸ shout out to Nicole Sterling and the excellent AAM (Association of Accounting Marketing) at https://accountingmarketing.org

⫸ what none of the accounting and fintech surveys are touching, and why the 2023 Growth Outlook for CPA Firms Survey is different

⫸ how best practice is hard to define in today's challenging world for accountants and CPAs

⫸ how diversity, equity, inclusion, justice and accessibility are affecting accountancy practices in the area of growth

⫸ why accounting firms become extinct and the changing landscape of the working population

⫸ the challenges involved in research that is representative of a very diverse accounting profession and different firm sizes

⫸ how marketing professionals in accounting firms are becoming increasingly strategic in supporting firm growth

⫸ the key challenges that accounting practices face in differentiating themselves to drive growth and recruitment

⫸ key questions accountancy firm leaders should be asking themselves in considering the different ways to grow

⫸ what accountancy practices get wrong when it comes to building brand awareness and driving growth

⫸ why there is much less room for error in getting the right growth strategies for accounting firms, and why some may not make it

⫸ to take part in the survey and get the results for free, go to https://inovautus.com/ before Nov 11 2022 when it closes.

⫸ why accounting professionals should take this survey and stay informed rather than just hoping you're doing the right thing

You can also watch a video of this episode on Youtube here: https://youtu.be/AFZY1krsFwA

Sarah and her team work with firms to assess their growth goals and execute practical marketing and business development plans. With her unique background in operations, human resources, practice management, and marketing, Sarah delivers insightful, practical advice that guides organizations down the right path toward achieving the growth they desire. Sarah’s ability to understand where an organization is starting from, coupled with her disciplined approach to best practices, drives results for firms and helps them to evolve.

When she's not in the office, you can find Sarah skiing, camping, golfing, hiking or just enjoying her backyard with her husband, dog and 2 children.

Review: Accountex North’s Accounting Fintech Event

Season 1 · Episode 18

jeudi 3 novembre 2022Duration 17:15

It's the "UK Matters in Accounting" show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today's episode 18, "Review: Accountex North's Accounting Fintech Event" with special guest Will Farnell, founder of innovative UK accountancy firm Farnell Clark and author of The Digital Firm. https://www.linkedin.com/in/willfarnell

You can also watch this on youtube here: https://youtu.be/IxSHi_K4YRw

In this episode, Will reviews the big UK Accountex Manchester event with thoughts on the crowd, the exhibitors, the seminars, the hot topics and well attended sessions, the vibe, the differences with Accountex London and the traffic!

Vendors were happy with footfall and interest on the stands. Refreshments were well placed, as were the theatres. There is power in regional accounting and fintech shows. There is life up north in the UK.

Newer topics like talent attraction and retention, plus mental health and wellbeing were popular. MTD is still a hot topic. There are reasons why it has been deferred in the UK.

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5 great shows in the Accounting Influencers Podcast Network:

Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

All on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube

https://www.instagram.com/accinfluencers

https://twitter.com/accinfluencers

https://www.facebook.com/accountinginfluencer

Mentioned in this...

Why Software & Tech Adoption is Slow in Accounting

Season 1 · Episode 17

jeudi 27 octobre 2022Duration 12:17

It's the "UK Matters in Accounting" show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today's episode 17, "Why Software & Tech Adoption is Slow in Accounting" with special guest Will Farnell, founder of innovative UK accountancy firm Farnell Clark and author of The Digital Firm. https://www.linkedin.com/in/willfarnell

You can also watch this on youtube here: https://youtu.be/uwCrXMi2KxU

Key takeaways from this episode include:

☞ reference to a Xero slide via Ian Phillips about how early adopters often capture a market

☞ the reasons why the accounting profession and cloud technology adoption hasn't moved on as much as experts predicted

☞ the magic number of 75% when defining cloud adoption in accountancy practices

☞ why only 5% of the UK accounting market can be defined as cloud accounting firms

☞ how innovative cloud accounting firms and strong tech adopting practices are taking clients from bigger firms

☞ the power of cloud and tech adoption differentiates accounting firms when the playing field is otherwise level

☞ the opportunity that MTD could offer accountants if it goes ahead and drives tech and cloud adoption with digital accounting

☞ how MTD could have been a catalyst for better tech adoption in accounting firms, though it's sad that the profession even needed a push to modernise

☞ the switch from regulation and government driving digital accounting to clients and millennial business owners

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5 great shows in the Accounting Influencers Podcast Network:

Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

All on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube

https://www.instagram.com/accinfluencers

https://twitter.com/accinfluencers

Why Influence Matters in the World of Accountancy

samedi 22 octobre 2022Duration 05:32

As part of this UK Matters in Accounting podcast, we are giving you some bonus episodes on the topic of influence. What is influence? Is it important? How influential are you?

You influence others more than you think. The ability to authentically make people think, act and speak in a certain way is a powerful currency in any environment.

Here at Accounting Influencers, we help amplify the brands, the messaging and the relationships of people who serve the accounting profession. You might be a qualified accountant in practice looking to get things done at work. For that you need credibility, a voice, a reputation.

You could be part of the software industry or fintech ecosystem surrounding accountants, selling your products and services either directly into accountants and firms, or indirectly through them to their clients.

Influence is a big part of the mix. So in this bonus series for the Accounting Influencers Podcast Network, hosts Rob Brown and Martin Bissett discuss the role of influence. And over 12 bonus episodes in the next 4 weeks, you'll get a quick fire overview of the 10 key areas, pillars or components of influence.

By going to https://accountinginfluencers.com and taking the Accounting Influencer Test you can score your influence over these 10 categories. For free.

In this episode, "Why Influence Matters in the World of Accountancy", you'll hear/we discuss

Take the test at https://accountinginfluencers.com and see how influential you really are. You'll also get some practical suggestions to increase your influence in your professional role.

You can also watch a video of this episode on Youtube here: https://youtu.be/p_o_NO37jOA

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A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

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FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ

➺ Twitter: https://twitter.com/accinfluencers

➺ Facebook:

Why a Noble Cause Can Build Accounting Influence

jeudi 20 octobre 2022Duration 04:47

As part of this UK Matters in Accounting podcast, we are giving you some bonus episodes on the topic of influence. What is influence? Is it important? How influential are you?

You influence others more than you think. The ability to authentically make people think, act and speak in a certain way is a powerful currency in any environment.

Here at Accounting Influencers, we help amplify the brands, the messaging and the relationships of people who serve the accounting profession. You might be a qualified accountant in practice looking to get things done at work. For that you need credibility, a voice, a reputation.

You could be part of the software industry or fintech ecosystem surrounding accountants, selling your products and services either directly into accountants and firms, or indirectly through them to their clients.

Influence is a big part of the mix. So in this bonus series for the Accounting Influencers Podcast Network, hosts Rob Brown and Martin Bissett discuss the role of influence. And over 12 bonus episodes in the next 4 weeks, you'll get a quick fire overview of the 10 key areas, pillars or components of influence.

By going to https://accountinginfluencers.com and taking the Accounting Influencer Test you can score your influence over these 10 categories. For free.

In this episode, "Why a Noble Cause Can Build Accounting Influence", you'll hear about whether you're forced for good? Do you make a difference for the better? Do you have a crusade, a desire to change the world? To make an impact? to give back. This speaks to your benevolence, your attitude to competition. Is the pie getting bigger? Are you collegiate and collaborative or adversarial and competitive?

Take the test at https://accountinginfluencers.com and see how influential you really are. You'll also get some practical suggestions to increase your influence in your professional role.

You can also watch a video of this episode on Youtube here: https://youtu.be/S_PkroSFC84

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A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

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FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

➺ Youtube. For videos of all podcast interviews and bonus video content:


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