Explore every episode of the podcast Monetized Attention
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to control men to end femicide | 24 Apr 2025 | 00:15:22 | |
Femicide is not just a crisis in Kenya but a global one and yet no one is doing anything about it. This is because many women who have taken the frontline in speaking up about this issue are using passive strategies that seek to touch people’s hearts in the hope that they will care about women’s lives but this is not working. In this podcast episode, I am putting my marketing expertise to work by crafting strategies that will see the end of femicide. These are strategies that speak the language of patriarchal systems that don’t value women’s lives. In order for the patriarchy to listen to women, direct strategic action that is visible needs to be implemented. To create sustained cultural change that respects women’s lives, women have to step up from being damsels in distress to strong human beings capable of dishing what they have been served. Women have to wake up and speak the language of the patriarch, show that the world is at the mercy of women because if they choose to, they could decide to no longer continue the legacy of men who do nothing but commit atrocities against women. The good men need to show their goodness by ensuring that bad men do not continue to commit their crimes without accountability. This crisis will come to an end when the patriarchy understands that women are just as capable of doing what the patriarchy does. Contact me: jepkendagor@gmail.com Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/monetized-attention/id1808192204 00:00 problem statement 02:40 divide and conquer 07:22 punishment 09:37 blackout strike 11:46 end of male species 13:18 self defense 14:59 to remember | |||
| Gen Z friendship crisis is not a mistake | 15 Apr 2025 | 00:10:54 | |
A lot of young people are struggling with making friends and the loneliness epidemic and there’s a lot of blame game going round about why this is so. However, capitalism, which is the dominant economic structure is the reason why more people are lonely, friendless and struggling with friendship. Capitalism hates friendship because it is not profitable. That’s why we are seeing a rise in low maintenance friendships on top of the loneliness epidemic. Contact me: jepkendagor@gmail.com Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/monetized-attention/id1808192204 00:00 intro 01:26 hamster wheel 02:44 everything needs money 04:18 retail therapy 04:53 sharing economy 08:07 challenging power 09:48 loneliness is profitable | |||
| You’re broke because you’re ugly | 06 Apr 2025 | 00:10:20 | |
You might be the most hardworking person but you may never get the opportunities that you deserve simply because of the way you look thanks to pretty privilege. In this episode, I expound on the effects of the unfair advantage of attractiveness and how it affects your professional life. Here’s a couple of articles and papers that you can read more on about this topic: The attractiveness advantage at work: A cross-disciplinary integrative review https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?params=/context/lkcsb_research/article/8002/&path_info=Attractiveness_at_work_sv.pdf Attractive People Get Unfair Advantages at Work. AI Can Help. https://hbr.org/2019/10/attractive-people-get-unfair-advantages-at-work-ai-can-help It's Time To Expose The Attractiveness Bias At Work. https://www.forbes.com/sites/tomaspremuzic/2019/07/17/its-time-to-expose-the-attractiveness-bias-at-work/ Pretty Privilege vs. Group Prejudice… Who Wins? https://www.researchgate.net/publication/382251098_Pretty_Privilege_vs_Group_Prejudice_Who_Wins Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Contact: jepkendagor@gmail.com 00:00 pretty privilege 01:00 the scale 02:00 research 05:47 capitalism 08:19 the cycle 09:15 what to do? | |||
| Elon Musk’s big mistake as a business owner | 30 Mar 2025 | 00:08:46 | |
Politics is always described as a dirty game and for good reason. It always focuses on the spectacle of extreme ideologies meant to rile people up, putting them against each other just for a few people to get power. This dirty game of politics is exactly why business owners stay away from public political affiliations because it may lead to the alienation of a huge segment of consumers which isn’t a good strategy for business. Even while exclusivity is often used by many companies, it is a reverse psychology tactic that pushes more people to want to buy a product. In business, pushing people away is unheard of because to make money, you need as many people as possible buying from you, even those who you’re not targeting in the first place. Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Contact: jepkendagor@gmail.com 00:00 spectacle of politics 02:53 exclusivity 04:57 Elon musk’s mistake 06:54 political as a trend | |||
| Why YouTube pays Africans less money | 26 Mar 2025 | 00:12:50 | |
Making money in YouTube is one of the biggest goals of any YouTuber. Unfortunately for many African YouTubers, because of the low CPM rates, it means that even when you have thousands of views, the Adsense that you get is not as competitive as those in other areas like American YouTubers. In this video, I highlight some of the factors that lead to a low CPM, why African audiences have little to no advertiser value and how African culture influences the resistance to change and embrace of new forms of media and technology. Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Contact: jepkendagor@gmail.com 00:00 middleman 00:45 CPM 02:42 ad value 03:58 purchasing power 06:47 offline 07:52 resistance to change | |||
| How to start a successful small business | 20 Mar 2025 | 00:11:22 | |
Starting a business is no mean feat and especially for small business owners. In order to start a successful small business, there are several strategies and tactics that you have to put in place even before hitting launch so that you can have a higher chance of success. In this video, I am sharing business and marketing strategies that will help you have a successful small business. This will help avoid mistakes that kill businesses early and to also understand more about the process. This includes, creating an MVP, value proposition, defining your target audience and more. Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Contact: jepkendagor@gmail.com 00:00 intro 01:00 MVP 02:40 market research 03:54 value proposition 05:29 target audience 06:38 customer service 08:12 look for customers 09:31 social media strategy 10:27 continuous learning | |||
| The harsh reality of getting monetized on YouTube | 13 Mar 2025 | 00:09:27 | |
How much does YouTube pay you once you get monetized? You might be shocked that your expectations might be way above the reality and this is exactly why getting monetized on YouTube might become your worst nightmare because it arrests you in a cycle of chasing views which is a quick recipe for burnout. Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Contact: jepkendagor@gmail.com 00:00 the audition 01:11 burnout 03:09 subscribers don’t matter 05:36 do what you want 06:02 constant learning 07:57 sell your skills | |||
| Marketing lessons from Meghan Markle | 09 Mar 2025 | 00:11:37 | |
The brand of Meghan Markle, the Duchess of Sussex, is a great source of lessons on business and marketing. The importance of attention in business, bad publicity in public relations, choosing a business, why you shouldn’t be original, branding and differentiation are some of the key lessons that I explore in this episode of learning from Meghan Markle. Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Contact: jepkendagor@gmail.com 00:00 newsworthy 00:35 attention is currency 02:33 no bad press 05:24 branding 07:11 choosing a business 07:49 intellectual property 08:47 elevated basics 11:17 summary | |||
| Job opportunities for Kenyans in 2025 and the future | 02 Mar 2025 | 00:12:52 | |
What jobs are available for Kenyans? If you ask politicians, they will tell you to go to other countries to look for jobs. However, if we look at the problems that are present in Kenyan society and the country at large, then you’ll find so many job opportunities for Kenyans. The job market has changed drastically in the past years and looking to make money is no longer enough. Your focus should be solving problems and money will follow you because people are always willing to pay someone to solve their problems. Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Contact: jepkendagor@gmail.com 00:00 the culture 02:05 addiction 03:28 cybercrime 04:25 tech literacy 04:50 media literacy 05:32 storytelling 08:05 AI 08:40 agriculture 09:21 ESG 10:01 consumer products 10:57 logistics 12:18 solve problems | |||
| Should you pay for AI when it is created using STOLEN content? | 19 Feb 2025 | 00:08:30 | |
What’s the ethical thing for AI companies to do when they know that they have trained their machine learning algorithms using copyrighted content that they didn’t pay for? Should you pay for AI when it was created using stolen content? Venus theory video: AI copyright claimed my last https://youtu.be/LrkAORPiaEA?si=gL4pbxqA9cC_weHW Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D Contact: jepkendagor@gmail.com 00:00 generative AI 01:21 creates value 02:48 fair use 05:47 good will 08:02 transparency | |||
| Why TikTok is the worst social media platform for creators | 03 Feb 2025 | 00:15:07 | |
In this episode, I am sharing seven reasons why TikTok is the worst platform for creators including its monetization policies and the fact that followers don’t really matter because they don’t even know who you are and this is thanks to TikTok being a user-first platform which works to the disadvantage of many creators. If you’re thinking of becoming a TikTok creator, this video will help you to have a good idea of what you might expect to prevent a broken heart and unmatched expectations. Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D | |||
| How AI will replace social media influencers and creators | 26 Jan 2025 | 00:09:38 | |
In this video, I explore three ways in which Artificial intelligence might replace social media influencers and creators. AI has been on the rise and the explosion in the use of generative AI to replace some aspects of human jobs is something to look into lest you find yourself without a job and without a plan on how to create your on job. Contact: jepkendagor@gmail.com Listen on Spotify: https://open.spotify.com/show/2PY6drpB6044O9QWhLfayT 00:00 intro 01:10 without purpose 02:58 specialist 05:45 authenticity 09:09 adapt | |||
| What Creators and Influencers can learn from the TikTok ban in the United States | 19 Jan 2025 | 00:08:22 | |
In today’s video, I focus on lessons creators and influencers can learn from the TikTok ban in the United States which has ripple effects globally. Contact: jepkendagor@gmail.com 00:00 intro 00:41 politics 02:10 diversify 04:42 end of globalization? 07:16 America’s world | |||
| Why you buy things you don’t need | 12 Jan 2025 | 00:09:54 | |
There has been a rise in de-influencers and calls for end to overconsumption but there isn’t much about how people can actually do this. It is a fact that many people do not make their shopping choices logically and their insecurities are most times what drives their consumer behaviour. In this video, I speak about three reasons that could be pushing you to buy things that you don’t need. These are some of the things that companies use to brainwash you into buying things you don’t need through advertising, influencers and different marketing strategies. Contact: jepkendagor@gmail.com 00:00 de influencing 01:37 companies 03:46 escape from reality 05:21 inner child 06:35 society’s darling 08:58 emotional branding | |||