Monetized Attention – Details, episodes & analysis

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Monetized Attention

Jepkoech Kendagor

Business

Frequency: 1 episode/8d. Total Eps: 14

Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com

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Data updated on 04/07/2026

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🇨🇦 Canada - Marketing
27/04/2025
#97

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https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D
11 shares
https://youtu.be/LrkAORPiaEA?si=gL4pbxqA9cC_weHW
1 share

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Score global : 43%

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How to control men to end femicide

Thursday, April 24, 2025 • Duration 15:22

Femicide is not just a crisis in Kenya but a global one and yet no one is doing anything about it. This is because many women who have taken the frontline in speaking up about this issue are using passive strategies that seek to touch people’s hearts in the hope that they will care about women’s lives but this is not working.

In this podcast episode, I am putting my marketing expertise to work by crafting strategies that will see the end of femicide. These are strategies that speak the language of patriarchal systems that don’t value women’s lives. In order for the patriarchy to listen to women, direct strategic action that is visible needs to be implemented.

To create sustained cultural change that respects women’s lives, women have to step up from being damsels in distress to strong human beings capable of dishing what they have been served. Women have to wake up and speak the language of the patriarch, show that the world is at the mercy of women because if they choose to, they could decide to no longer continue the legacy of men who do nothing but commit atrocities against women.

The good men need to show their goodness by ensuring that bad men do not continue to commit their crimes without accountability.

This crisis will come to an end when the patriarchy understands that women are just as capable of doing what the patriarchy does.

Contact me: jepkendagor@gmail.com

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/monetized-attention/id1808192204

00:00 problem statement

02:40 divide and conquer

07:22 punishment

09:37 blackout strike

11:46 end of male species

13:18 self defense

14:59 to remember

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Gen Z friendship crisis is not a mistake

Tuesday, April 15, 2025 • Duration 10:54

A lot of young people are struggling with making friends and the loneliness epidemic and there’s a lot of blame game going round about why this is so.

However, capitalism, which is the dominant economic structure is the reason why more people are lonely, friendless and struggling with friendship.

Capitalism hates friendship because it is not profitable. That’s why we are seeing a rise in low maintenance friendships on top of the loneliness epidemic.

Contact me: jepkendagor@gmail.com

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/monetized-attention/id1808192204

00:00 intro

01:26 hamster wheel

02:44 everything needs money

04:18 retail therapy

04:53 sharing economy

08:07 challenging power

09:48 loneliness is profitable

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You’re broke because you’re ugly

Sunday, April 6, 2025 • Duration 10:20

You might be the most hardworking person but you may never get the opportunities that you deserve simply because of the way you look thanks to pretty privilege.

In this episode, I expound on the effects of the unfair advantage of attractiveness and how it affects your professional life.

Here’s a couple of articles and papers that you can read more on about this topic:

The attractiveness advantage at work: A cross-disciplinary

integrative review https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?params=/context/lkcsb_research/article/8002/&path_info=Attractiveness_at_work_sv.pdf

Attractive People Get Unfair Advantages at Work. AI Can Help. https://hbr.org/2019/10/attractive-people-get-unfair-advantages-at-work-ai-can-help

It's Time To Expose The Attractiveness Bias At Work. https://www.forbes.com/sites/tomaspremuzic/2019/07/17/its-time-to-expose-the-attractiveness-bias-at-work/

Pretty Privilege vs. Group Prejudice… Who Wins? https://www.researchgate.net/publication/382251098_Pretty_Privilege_vs_Group_Prejudice_Who_Wins

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 pretty privilege

01:00 the scale

02:00 research

05:47 capitalism

08:19 the cycle

09:15 what to do?

Elon Musk’s big mistake as a business owner

Sunday, March 30, 2025 • Duration 08:46

Politics is always described as a dirty game and for good reason. It always focuses on the spectacle of extreme ideologies meant to rile people up, putting them against each other just for a few people to get power.

This dirty game of politics is exactly why business owners stay away from public political affiliations because it may lead to the alienation of a huge segment of consumers which isn’t a good strategy for business.

Even while exclusivity is often used by many companies, it is a reverse psychology tactic that pushes more people to want to buy a product. In business, pushing people away is unheard of because to make money, you need as many people as possible buying from you, even those who you’re not targeting in the first place.

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 spectacle of politics

02:53 exclusivity

04:57 Elon musk’s mistake

06:54 political as a trend

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Why YouTube pays Africans less money

Wednesday, March 26, 2025 • Duration 12:50

Making money in YouTube is one of the biggest goals of any YouTuber. Unfortunately for many African YouTubers, because of the low CPM rates, it means that even when you have thousands of views, the Adsense that you get is not as competitive as those in other areas like American YouTubers.

In this video, I highlight some of the factors that lead to a low CPM, why African audiences have little to no advertiser value and how African culture influences the resistance to change and embrace of new forms of media and technology.

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 middleman

00:45 CPM

02:42 ad value

03:58 purchasing power

06:47 offline

07:52 resistance to change

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How to start a successful small business

Thursday, March 20, 2025 • Duration 11:22

Starting a business is no mean feat and especially for small business owners. In order to start a successful small business, there are several strategies and tactics that you have to put in place even before hitting launch so that you can have a higher chance of success.

In this video, I am sharing business and marketing strategies that will help you have a successful small business. This will help avoid mistakes that kill businesses early and to also understand more about the process. This includes, creating an MVP, value proposition, defining your target audience and more.

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 intro

01:00 MVP

02:40 market research

03:54 value proposition

05:29 target audience

06:38 customer service

08:12 look for customers

09:31 social media strategy

10:27 continuous learning

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The harsh reality of getting monetized on YouTube

Thursday, March 13, 2025 • Duration 09:27

How much does YouTube pay you once you get monetized? You might be shocked that your expectations might be way above the reality and this is exactly why getting monetized on YouTube might become your worst nightmare because it arrests you in a cycle of chasing views which is a quick recipe for burnout.

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 the audition

01:11 burnout

03:09 subscribers don’t matter

05:36 do what you want

06:02 constant learning

07:57 sell your skills

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Marketing lessons from Meghan Markle

Sunday, March 9, 2025 • Duration 11:37

The brand of Meghan Markle, the Duchess of Sussex, is a great source of lessons on business and marketing.

The importance of attention in business, bad publicity in public relations, choosing a business, why you shouldn’t be original, branding and differentiation are some of the key lessons that I explore in this episode of learning from Meghan Markle.

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 newsworthy

00:35 attention is currency

02:33 no bad press

05:24 branding

07:11 choosing a business

07:49 intellectual property

08:47 elevated basics

11:17 summary

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Job opportunities for Kenyans in 2025 and the future

Sunday, March 2, 2025 • Duration 12:52

What jobs are available for Kenyans? If you ask politicians, they will tell you to go to other countries to look for jobs. However, if we look at the problems that are present in Kenyan society and the country at large, then you’ll find so many job opportunities for Kenyans.

The job market has changed drastically in the past years and looking to make money is no longer enough. Your focus should be solving problems and money will follow you because people are always willing to pay someone to solve their problems.

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 the culture

02:05 addiction

03:28 cybercrime

04:25 tech literacy

04:50 media literacy

05:32 storytelling

08:05 AI

08:40 agriculture

09:21 ESG

10:01 consumer products

10:57 logistics

12:18 solve problems

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Should you pay for AI when it is created using STOLEN content?

Wednesday, February 19, 2025 • Duration 08:30

What’s the ethical thing for AI companies to do when they know that they have trained their machine learning algorithms using copyrighted content that they didn’t pay for?

Should you pay for AI when it was created using stolen content?

Venus theory video: AI copyright claimed my last https://youtu.be/LrkAORPiaEA?si=gL4pbxqA9cC_weHW

Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D

Contact: jepkendagor@gmail.com

00:00 generative AI

01:21 creates value

02:48 fair use

05:47 good will

08:02 transparency

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Monetized Attention – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Monetized Attention – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Youtube2

Other2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Youtube2

Other2

Apple Podcast1