🎯 Listen in to learn:

• Why brand awareness beats product every time
• The shift from one-to-one to one-to-many marketing
• How to combine human connection with digital scale
• Why “making one video a week” is NOT a strategy
• And what to do TODAY to grow your influence

 

⏱ Timestamps:

00:00 – Welcome Back & Season 7 Launch

01:45 – The Power of Brand Recall: Insurance Analogy

04:30 – Zillow’s Long Game in Mortgage Strategy

07:00 – Rocket + Redfin Merger: What It Signals

09:15 – Why Relationships Still Matter

12:00 – Know. Like. Trust. – The Formula for Influence

14:30 – New Buyer Behavior: Online First, Agent Later

16:30 – No Knight Is Coming to Save You

18:45 – Sales Is Uncomfortable: Here’s Proof

21:00 – One Video a Week Won’t Cut It

23:15 – The Internet Has No Closing Time

25:00 – The Big Opportunity for Originators in 2025

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

 

🎥 Watch the full video episodes on YouTube:

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📲 Follow Alec on Social Media:

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LinkedIn: Alec Hanson

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⚠️ Disclaimer

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

In a recent discussion, Alec, the CMO of loanDepot, and Todd Duncan, CEO of High Trust, emphasized the crucial role of meaningful conversations between loan officers and their customers. They highlighted the importance of intentional contact, underscoring how genuine interactions can significantly enhance client relationships. Alec and Todd also touched on sales coaching as a vital tool for improving communication strategies, introducing a coaching phone app designed to support loan officers in mastering these skills. Through these insights, they aimed to illustrate how thoughtful dialogue can lead to stronger connections and ultimately, better business outcomes.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

This time around we have Marc Bui on the podcast to see what he's been doing to keep ahead of this current market! Tune in with me on the Modern Lending Podcast for this amazing episode.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Welcome all to the Modern Lending Podcast, powered by Loan Depot. Join Alec Hanson as he explores the changes in the industry with industry leaders and what you can do stay ahead of the curve.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We're getting more heavy hitting producers on the podcast. Next up is Patton Gade. He is a machine of a Loan Officer and one that specializes in a product that helps a very special group of people that mean a lot to me. He too is part of that group. Patton helps veterans get into the homes they have been dreaming of and we have him here to tell his story of why he started and what he did to get on the road to 100 MillionModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

On the road again to 100 Million. Up next are two wonderful people I have the pleasure of knowing right here in southern California. The Hemry Lasalla Group, aka Glenn Hemry and Mike Lasalla. These two have started from the ground and continues to move on up! Tune in and here how they made their way and continue to walk on the Road to 100 MillionModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Back on the road to 100 Million and we have Nathan Sibbet joining us to talk on how his journey took place what it takes and how to overcome struggles in the process.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Next Up Justin Perry is joining us on the Road to 100 Million. Justin is a branch manager out of Portsmouth, NH. We are going to dive into how he got to where he is today and what struggles and successes he had on the way.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Dooley Creative Co. - https://dooleycreativeco.com/

Brand Questionnaire - https://dooleycreativeco.com/brand-questionnaire

Iconic Fox  - https://iconicfox.com.au/brand-archetypes/

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

 

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

 

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

 

⚠️ Disclaimer

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We are making it down the Road to 100 Million. Up next is a good friend of mine Scott Snapp. He joins us on the Modern Lending podcast to talk about how he built his business to over 100 Million and what it took for him to get there. Join us LIVE!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Next up on the Modern Lending Podcast's Road to 100 Million. We have Baret Kechian. This guy is a monster when it comes to production. We pick his brain on what it takes to bring a level of production to where he is now.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Onto the next episode of The Road to 100 Million Segment on the Modern Lending Podcast. Mosi Gatling is on the podcast to give her insight on what it takes to get to 100 Million.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Continuing on the Road to 100 Million while on the road visiting all of my branches. We're in Ft. Collins, Colorado with the one and only Lisa Gustafson. We are going to dive what she does to get there, the roadblocks and the way she gets around roadblocks that has made her an amazing originator in the industryModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We stop this regularly scheduled broadcast of the Modern Lending Podcast to have Anthony Hsieh, Founder and CEO of loanDepot come on and well...'nuff saidModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Season 4 of the Modern Lending Podcast we are going to talk about the Road to 100 Million. Specifically, the ones that have made it. We'll talk tactics, strategy, the journey and what it takes to get there. First episode of the season. we have my good friend John Farrell.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Nearing the end of the season three with Stories on the Modern Lending Podcast. I want to finish off the season with more stories from those that could help inspire you to see that your story has a lot of power to those waiting for you to tell it. Up next is a person that does that very well. I have Brian Bogert on to share his story and what motivated him to get where he is today.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Check out Matt's episode of the Modern Lending Podcast for an incredible story from an amazing human being. If you just google: no legs, no vision, no problem you find out how resilient and motivating this man is.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Back at it again on the Modern Lending Podcast with season 3 and stories. Geoff Zimpfer, Author of "Disrupt or Die" and a real estate magnate. He's one of those people that help others tell their story and I have the pleasure of having him on the next episode of the Modern Lending Podcast. So Buckle up, hit the reminder button and come join our conversation as Geoff comes to tell his "Tale of Disruption" and how it helped his business and others like him.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

IT WAS GARYVEE ALL ALONG! Gary Vaynerchuk is an incredible entrepreneur and a inspiration for many people (myself included). I am beyond excited to have Gary join me on the Modern Lending Podcast. He’s got some fantastic stories to share about, his personal journey and much more. Join us for this special episode with the one, the only Gary Vaynerchuk.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

"The Power of Storytelling," Alec Hanson and Neal Foard explore the impact that storytelling has on our lives. Drawing from personal experiences and research, Neil shares how storytelling is deeply ingrained in our human nature and has the ability to shape our thoughts, beliefs, and actions.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

It's something to have others you can call on when you are going through a journey but it's another to have those on the same journey as you do. I'm having on Alex Sheridan another Social Media wizard to talk about his rise and his progressive journey to greatness. Join us for this episode of the Modern Lending Podcast.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Those we admire continue to grow as we do. They continue accumulate stories and experiences. I've always believed it's always great to learn while standing on the shoulders of giants. I have one of those legendary beings here this week on the Modern Lending Podcast. Make sure to tune in as I have Dan Hanson as my special guest.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Moving on in this stories rendition of the Modern Lending Podcast, we have Cory DePass joining me to talk about his stories and how he got to where he is now. Come tune into this next episode!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We're moving forward with stories this season and we are about to hit lightspeed with the next episodes this season up next is a good friend of mine who has an amazing story of rags to riches that you do not want to miss out on. Check out the next episode with Keven Stirdivant; the myth.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Stories have always been passed down from generation to generation. You learn a lot from these stories and I always believe that you learn the most "on the shoulders of giants". Todd Duncan is one of those giants in the mortgage industry and he has plenty of stories to pass down. Don't miss out on this next episode of the Modern Lending Podcast.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We are continuing on with our season 3 of the Modern Lending Podcast with stories and I am having my friend Chris Ross, podcast host, investor, tv and radio personality on to tell his tales of what motivated and inspired him. Come join Chris and me on this next episode!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We have so many stories to tell of different folks of different strokes. From sales and marketing to technological innovation. This week we have another good friend of mine, Kyle Draper on to talk about his origin story of how and why he decided to create a marketing agency and what he does to help to provide service to those that need it. Tune in on the next episode of the Modern Lending Podcast to find the answer to Kyle Draper: What's his Story?Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Next up on the Modern Lending Podcast we have none other than Kristin Hanson. Not only is she a major producing Sales Manager at loandepot but she has been a fighter all her life. I'm having her on to tell her story of she got to where she is now and how she continues to succeed in the industry. Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Podcast are a great medium where you can trade stories with your guest and create content but let's hear it from a veteran podcast-er David Lykken about the How and Why he started "Lykken on Lending" Tune in to the this next episode of The Modern Lending Podcast to hear his story.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Here we go! Season 3 is kicking off! Before books and the internet, all of human knowledge historically was passed down through stories. We learned how the world works, we learned about adversity, hardship, success and greatness in stories told over and over again. We are a people built on stories. Tune in to Episode #1 of Season 3 of the Modern Lending Podcast to hear about what stories we will be sharing in Season 3. There are incredible truths we can learn, mistakes we can avoid, human connection we can make, and inspiration we can experience. Dive in with me!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. And I have him on today! Come check out our conversation. So buckle up and enjoy the ride!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We are finishing up the last of Season 2 of the Modern Lending Podcast. Let's do a quick recap of everything we learned and went over so far and emphasize some key points from this season's guests. Join me for the last episode of season 2!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

As we round out Season 2 of the Modern Lending Podcast I wanted to bring on a Master Content Creator, Neel Dhingra to talk about a new evolving dynamic with it comes to Customer Retention strategies. Let’s talk a bold look the evolution of the traditional CRM and why many people are starting to think Social Media is new CRM.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Here comes an amazing two people in the industry on the next Modern lending Podcast. I'm having both Dustin Brohm from the Massive Agent Podcast and Phil Treadwell from the Mortgage Marketing Expert Podcast, as my guests and we are going to discuss our previous encounters with "Post Closing" customer experiences and how to navigate them in today's modern lending. Come hang out with us!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Get ready! We're going to have a conversation with a leader in creating amazing experiences. One of the best creators of exceptional experiences is Devin Hernandez. You have 30 days to blow your customers mind during their mortgage transaction so what are you going to do? Join us on the next Modern Lending Podcast as we go over Mastering the Customer Experience.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We are finishing our segment on Modern Consultation and Quoting. We talked to Barry Habib and Dave Savage. It's now to take it down to the streets with Sam Hansen from the Gaylord Hansen Team. We're going to have a conversation to see what works for him in this ever-changing market. Come hang out with us on the next Modern Lending Podcast.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Let's continue this journey down the yellow brick road of Consultation and Quoting and have a conversation with another maestro of the mortgage industry Dave Savage. Don't miss out on this second Modern Master ClassModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Tight inventory market? Raising rates? Lions and Tigers and Bears? Come join me and the Market Master himself, Barry Habib as we present a Modern Master Class on how best to consult and quote our customers in this ever changing market.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

LiveTime with Alec and The Brian Covey Show are coming together for a Co-hosted leadership event! Come join the one, the only Brian Covey and I as we both tackle and get tactical with Leadership in 2021!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Lead Management as a skill is something local in-market mortgage professionals never developed. Often we left that up to our Real Estate partners. That deficiency is now a major problem as the modern originator pivots to incorporating a direct to consumer digital and social media origination strategy. This deficiency is also compounded by the evolution of many of our Real Estate partners who have changed their prospecting strategy and have become lead aggregation machines themselves. So let's explore how we "get in the game" here and develop our own lead management mastery.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Let’s get tactical inside the topic of Local Marketing. On this episode I’m inviting a special surprise guest to introduce the concept of your 3rd place and guarantee you will walk away inspired to evolve your strategies around Local Marketing.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Episode 2 of season 6 of The Modern Lending Podcast with special guest Brian Hale we discuss how to survive the current mortgage market with hard work. Brian and I discussed the challenges of navigating a turbulent mortgage market and offered practical tips for success. He suggested that the key to success was having a plan and staying disciplined. Brian also highlighted the importance of incorporating technology into the mortgage process as well as maintaining a high level of communication with clients. He concluded by stressing the need for hard work in order to stay ahead in today's challenging environment.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

On to episode 2 of the Local Marketing Segment of the Modern Lending Podcast. Up next we have Bill Gaylord of the Gaylord-Hansen Team to talk about how their local marketing has changed because of COVID, how they pivoted to serve their local community now and how much of an impact it has made for them.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Brand. Check. Digital Marketing. Check. What's the next step? Hang out with me in Episode 1 of the new LOCAL MARKETING segment as Sean Uyehara helps me answer this question with how he is connecting his digital market with his local one.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We discussed the facts around digital marketing and what the differences between digital marketing and brand are, so now let's get into the nitty gritty of it all. What are the hidden "truths" of "real" Digital Marketing? We have Mike Eshelman next on the podcast to explore the answers to this question.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.