Modern Lending Podcast – Details, episodes & analysis

🎯 Listen in to learn:

• Why brand awareness beats product every time
• The shift from one-to-one to one-to-many marketing
• How to combine human connection with digital scale
• Why “making one video a week” is NOT a strategy
• And what to do TODAY to grow your influence

 

⏱ Timestamps:

00:00 – Welcome Back & Season 7 Launch

01:45 – The Power of Brand Recall: Insurance Analogy

04:30 – Zillow’s Long Game in Mortgage Strategy

07:00 – Rocket + Redfin Merger: What It Signals

09:15 – Why Relationships Still Matter

12:00 – Know. Like. Trust. – The Formula for Influence

14:30 – New Buyer Behavior: Online First, Agent Later

16:30 – No Knight Is Coming to Save You

18:45 – Sales Is Uncomfortable: Here’s Proof

21:00 – One Video a Week Won’t Cut It

23:15 – The Internet Has No Closing Time

25:00 – The Big Opportunity for Originators in 2025

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

 

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

 

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

 

⚠️ Disclaimer

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

In a recent discussion, Alec, the CMO of loanDepot, and Todd Duncan, CEO of High Trust, emphasized the crucial role of meaningful conversations between loan officers and their customers. They highlighted the importance of intentional contact, underscoring how genuine interactions can significantly enhance client relationships. Alec and Todd also touched on sales coaching as a vital tool for improving communication strategies, introducing a coaching phone app designed to support loan officers in mastering these skills. Through these insights, they aimed to illustrate how thoughtful dialogue can lead to stronger connections and ultimately, better business outcomes.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

This time around we have Marc Bui on the podcast to see what he's been doing to keep ahead of this current market! Tune in with me on the Modern Lending Podcast for this amazing episode.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Welcome all to the Modern Lending Podcast, powered by Loan Depot. Join Alec Hanson as he explores the changes in the industry with industry leaders and what you can do stay ahead of the curve.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We're getting more heavy hitting producers on the podcast. Next up is Patton Gade. He is a machine of a Loan Officer and one that specializes in a product that helps a very special group of people that mean a lot to me. He too is part of that group. Patton helps veterans get into the homes they have been dreaming of and we have him here to tell his story of why he started and what he did to get on the road to 100 MillionModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.