Mistakes That Made Me – Details, episodes & analysis

In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection.

Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. 

Listen for an inspiring conversation about transforming setbacks into growth and success.

Links from the show:

• Liz Mosley’s website: https://www.lizmosley.net/ 
• Liz Mosley on Instagram: https://www.instagram.com/lizmmosley 
• A freebie Trello template for people to track their rejections: https://lizmosley.myflodesk.com/rejection-template  
• The maker’s of Liz’s podcast website: https://studiocotton.co.uk/
• Get your Atomicon 2025 tickes: https://atomic.site/atomicon/?aap=528 

Find the transcript of this episode on my site, emancopyco.com/podcast 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. 

In this episode, I share the how, why, and who of it all, and I also dish on the total costs. 

You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from it all.

Check out the new emancopyco.com for more information on me, my team, and how to work with us.  

00:00 Introduction

08:37 What's changing

17:20 What's not changing

18:07 Why change my business model

22:29 The team

29:58 What goes into building a micro agency

45:20 What I'm most excited about

48:02 Challenges

51:02 What all of this cost

58:13 Your questions, answered

01:14:41 A call to action

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Oh, and here’s a link to the people I mentioned in this episode:

Krista Walsh Copywriting: https://kristawalshcopywriter.com/ 

Mikka Cruz (web designer): https://studioelias.com/ 

Modestly Maha (personal stylist): https://www.instagram.com/modestlymaha/ 

Natalie Gates (brand voice and messaging guide creator): https://www.nataliegates.ca/ 

My assistant, Nicole: https://www.instagram.com/worksmartkindagal/ 

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things.

Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉

Thanks for listening!

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right.

Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo.

I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cleaning, making unsubscribing easy, maximising subscriber engagement, nurturing subscribers, and sending targeted, relevant emails.

I did this presentation as a webinar for The Marketing Meetup, a community of 50,000 marketers last month. Hope you love it! :)

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from.

In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics.

Mai-kee also shares her personal transition from people-pleaser to trauma-conscious leadership coach, and how we can create healthy relationships and boundaries with the people we look to for guidance.

Thank you to our sponsor: (Mai-kee’s) Inside the Invite Private Podcast

Grab Inside the Invite and find out how you can proactively position yourself to be the go-to-expert who’s invited onto podcasts & beyond: https://maikeetsang.com/insidetheinvite

• Find Mai-kee online at: https://maikeetsang.com/
• The Quiet Rebels Podcast: https://maikeetsang.com/podcast
• Follow Mai-kee on Instagram: https://www.instagram.com/maikeetsang

Find the transcript of this episode on my website, emancopyco.com/podcast

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team.

We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage.

Gloria shares how investing in her team, focusing on personal growth, and fostering a positive remote work environment have revolutionised her approach to business.

• Follow Gloria on Instagram @gloriachoupr
• Find her online at gloriachoupr.com
• And check out her amazing podcast, Small Business PR

Find the transcript of this episode on my site, emancopyco.com/podcast

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider.

In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!)

WANNA JOIN LIKE A BOSS?

Like a Boss (my 12-week live business programme for online service providers) is now open for enrollment!

To get the details or to save your spot, check out the invite page: https://automatehero.io/api/path/UUI2Wm85S01Yd1RX

Only 16 spots available. Doors close on 5th March.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

This episode is a little different.

I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help!

I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and scripting engaging discussions, and so much more.

I share my reflections on the first two seasons, my new partnership with HubSpot, how the podcast is going to change moving forward, and how YOU can be a guest on the show :)

Links from this episode:

• Get instant access to the full interview with me and Zuri: https://emancopyco.com/bts

Mistakes That Made Me is brought to you by the Hubspot Podcast Network: the audio destination for business professionals.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business.

Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too!

In this conversation, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he learned from his biggest business mistake.

Find the transcript of this episode on my website emancopyco.com/podcast.

Links for this episode:

• Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membership
• Being Freelance - https://www.beingfreelance.com
• Steve Folland’s website - https://stevefolland.com
• Steve Folland on Instagram - https://www.instagram.com/beingfreelance/

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week. 

Bonus content like –

🔥 A Private Q&A Series with me, Eman

Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer.

🔥 Extended Guest Interviews

Get access to extended interviews with Mistakes That Made Me guests. Submit your questions before we record, and get a personal response from the guest.

🔥 Eman’s Bite-Sized Business Diary

If you love my long solo episodes, you'll love my Bite-Size Business Diary (just 10-20 mins long).

Follow me in real time as I share the behind-the-scenes of my business, mistakes I'm making, lessons I'm learning, and the business and podcast-related projects I'm working on.

🔥 Private Newsletter

Find out all the MTMM podcast news before everyone else.

This monthly round-up shares Mistakes That Made Me info, what's happening inside the membership, and what's coming in the future.

Join before Monday 22nd January to lock in the founding member's price of just $9 a month. No commitment necessary. Cancel anytime. 

My first bite-sized business diary entry is ready and waiting for you!

Join now and get all the details here >> https://emancopyco.com/membership

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit