We’re kicking off Season 2 by diving into the Big Game, the Super Bowl. We cover some key moments surrounding Super Bowl LIX as well as the brands using their platform for social good, and those who missed the opportunity to make a greater statement (Jeep, we’re looking at you). We saw a big focus on female empowerment + health (Nike, Dove, NFL, Novartis), with a touch of climate change (Science Moms), and reducing hate (FTCA). 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

Super Bowl Moments 

• LA Mission Social Post

• Queen Tahj Williams’ Super Bowl Logo Design

• Kendrick Lamar’s Halftime Performance + Charmian Stephens’ breakdown

• NFL removes End Racism

Campaigns + Resources:

• Nike So Win

• Dove These Legs + #KeepHerConfident + Sports reIllustrated

• NFL Flag 50 + I am Somebody | It Takes All of Us + NFL in the Community

• Novartis Your Attention Please

• Foundation to Combat Antisemitism Stand Up to All Hate

• Science Moms By the Time

• Jeep x Harrison Ford Owners Manual + Jeep’s Military Incentive

Non Profits 

• NFL:Big Brothers Big Sisters , InSide Out, Special Olympics

• Novartis: Susan G Komen, Touch BBCA, Living Beyond Breast Cancer, BreastCancer.org, Sisters Network, Know Your Lemons 

• Science Moms: Potential Energy Coalition, California Community Foundation

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re getting to know our co-host,Alana Ficalora! Tune in to learn about the spark that took Alana from producer to social impact strategist and set her on her mission to use creativity as a force for good. She brought usPantene’s ‘Going Home for the Holidays’ to analyze which feels more relevant than ever. 

Feeling inspired? Support the LGBTQ+ community by donating toGLAAD, and sign the#StayinLA petition to bring production back to Los Angeles.

RESOURCES + LINKS

• Ignite PSAs: ‘Medically Speaking’ ‘Listen to Me’

• Make-A-Wish

• Junior League of Los Angeles

• Green the Bid

• Altadena Girls

• Brands Providing Products to Families Impacted by the Fire

Follow Alana onLinkedIn and check outHER andAligned for Impact.

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us onInstagram +LinkedIn. Missed Opportunities for Good is powered byLove of Good +Aligned for Impact.

Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. 

In Part 2 we dive into campaigns addressing the board room, women's confidence and periods with campaigns from ELF, L’Oreal, Rent the Runway & Thinx. 

Revisit Part 1 (ep 20), to go deep on moms, pregnancy and postpartum with ⁠Swehl⁠ x Molly Baz, ⁠Mayana⁠ “Bust the Stigma”, ⁠Natural Cycles⁠ “Is Mommy OK”, and ⁠Dove⁠ Chocolate’s AI Tool for Moms.

Feel inspired? Check out the resources linked below & donate, educate, advocate.

Campaigns:

• ⁠ELF “So Many Dicks” 
• ELF Changing the Board Game
• L’Oreal “Worth it Resume”
• Rent the Runway #RTRShowOff
• Thinx "12 Hour Period Road Trip"

Take Action + Nonprofits:

• e.l.f Cares
• National Association of Corporate Boards
• Dress for Success
• Shake the Stigma: Get BodyWise

Misc Resources: 

• My Hype Book by Toni Purry
• McKinsey x Lean In study: Women in the Workplace
• Forbes "Women executives leave the workforce faster than they are promoted"
• ⁠Thinx period report⁠

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. 

In Part 1, we go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stigma”, Natural Cycles “Is Mommy OK”, and Dove Chocolate’s AI Tool for Moms. Tune in next week for Part 2 where we'll dive into campaigns from ELF, L’Oreal, Rent the Runway & Thinx. 

Feel inspired? Sign the petition, encourage your company to start a momternship program, or learn more about the non-profits linked below.

Campaigns:

• Swehl x Molly Baz Times Square Ad
• Mayana “Bust the Stigma”
• Natural Cycles “Is Mommy OK?”
• Dove Chocolate’s AI Tool for Moms

Take Action + Nonprofits:

• Mayana: Sign the Petition
• Postpartum Support International⁠

Maternal Mental Health Resources: 

• Mavida Health
• Maven Clinic  

Resources for moms returning to work:

• Flex Jobs: Return to Work Programs

• Momternship Program

• Hey Mama: Motherhood on the Resume 

Additional Reads: 

• SNL Mother’s Day Skit *which is 5 years old, and still 100% spot on

• NY Times Article: Millennium Mom Midlife Crisis

Additional note: Since we recorded this episode, Seed co-founder Ara Katz brought the Swehl x Molly Baz billboard back to Times Square reinforcing that “motherhood isn’t controversial, censorship is.” Thank you mama for using your platforms to lift up women!

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Maia Ervin, Chief Impact Officer at Next Gen of United Talent Agency, formerly JUV Consulting. Tune in to learn how Maia uses her experience as a queer black woman to develop marketing campaigns that tell the stories of those often ignored and to assist clients in fostering work policies and culture that promote equity for all. She introduced us to Telfar & shared a couple of interesting recent campaigns they’ve done. Feeling inspired? Support one of the many non-profits mentioned on this week’s episode. 

RESOURCES + LINKS

• Freedom March NYC
• Telfar
• Vogue Article: The Telfar Rainbow Drop was Beautiful Chaos
• Telfar TV
• Jansport #UnpackThatChallenge  

NONPROFITS: 

• Project Q
• Ruth Ellis Center  
• Covenant House
• Freedom and Fashion
• Downtown Women's Center
• Dress for Success

Follow Maia on LinkedIn, TikTok or X. Check out her podcast Big Fish: Sink or Swim!

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Katie White, “the Lorax” and VP Account and Sustainability Director of the Martin Agency. Tune in to learn about Katie’s passion to ‘fight our seemingly invisible impact on the planet,’ how she seeks to reduce the agency’s footprint and help brands navigate the changing climate by infusing sustainable thinking throughout the creative process. She brought us Coach’s docuseries “The Road to Circularity” to evaluate live using our criteria. Feeling inspired? Check out the open-sourced Sustainability Tension Map Katie created.  

RESOURCES + LINKS

• Coachtopia Docuseries & article
• Purina: Project Recoop
• Sustainability Tension Map
• Project Drawdown
• Article: The World Was Just Issued 12-Year Ultimatum On Climate Change
• Book: The Solutionists: How Businesses Can Fix the Future by Solitaire Townsend
• Book: The Green Bundle: Pairing the Market with the Planet by Magali Delmas and David Colgan

Follow Katie on LI: https://www.linkedin.com/in/katie-white-2013/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Creative Directors Heather Apple and Erin Stevens. The creative duo joined Public Inc in 2023 so they could use their creative powers for good and make real social impact. Join us for an inside look on their recent Deck the Stalls Campaign, an internal initiative at Public to fight Period Poverty. 

Follow Heather & Erin on LinkedIn, and check out their websites www.Heatherapple.com and www.Erinstevensmadethat.com. 

RESOURCES + LINKS

• Donate - https://period.org/donate

• Watch Deck the Stalls: https://www.youtube.com/watch?v=IovrGA4dVqA

• Check out the Deck the Stalls site: https://www.deckthestalls.org/

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Karina Korol, an independent creative director and designer, who is focused on ‘climate creativism’. Join us to learn about her love of working with scientists, making beautiful work, and how she’s using her creativity to tackle the looming crisis of our time. She brought us LG’s “Better Choices Make a Better World” campaign to evaluate live using our criteria. 

Follow Karina on LinkedIn.

RESOURCES + LINKS

• LG’s “Better Choices Make A Better World Campaign”: BTS, “The Queen of Upcycling”, “The Advocate for Abnormal Food”, “The Savior of Flowers”.

• Heathrow Airport’s Elephant in the Room

• Climate Rebellion: https://rebellion.global/ 

• The Climate Majority Project: https://climatemajorityproject.com/ 

• Creatives for Climate: https://www.creativesforclimate.co/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we’re taking a preliminary look at events and activations surrounding the big game, and offering recommendations for what they could look like through a social impact lens. 

We re-envision FanDuel’s Kick of Destiny with Gronk, discuss how Usher’s halftime performance could incorporate Usher's New Look, and celebrate Lowe’s ongoing work with Rebuilding Together.

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

FanDuel x Gronk

• FanDuel’s Kick of Destiny Promo

• Gronk Nation Youth

• Operation Hope

• My Cause My Cleats

• Steph’s article

Usher 

• Super Bowl Halftime Show 

• Usher’s New Look

• 25for25

Rebuilding Together x Lowe’s 

• Rebuilding Together
• Kickoff to Rebuild
• Break A Difference

Today we’re joined by Shawn Bohigian and Sarah Strauss, strategists & co-founders of the brand strategy lab Shawn & Sarah. Join us to learn what these creative bananas are passionate about, their belief in the importance of putting new stories out into the world, and how it should be easier for individuals and companies to act with integrity and do the right thing. Shawn & Sarah brought us REI’s ever evolving Opt Outside campaign to evaluate live using our criteria. 

Feeling inspired? Message congress & help pass the Outdoors for All Act.  

Connect with Shawn & Sarah on LinkedIn, and check out ways you can work with them at https://shawnandsarah.world 

RESOURCES + LINKS

• XQ Institute - https://xqsuperschool.org/ 

• Outdoors for All Act - https://www.rei.com/action/network/campaign/outdoors-for-all 

• Opening Up The Outdoors Coalition - https://openinguptheoutdoors.com/ 

• Black Outside - https://www.blackoutside.org/ 

• The River Line - https://www.tnriverline.org/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by director & photographer, Kristyna Archer. Join us to learn how Kristyna incorporates her passions for sustainability, diversity & inclusion, gender equity and mental health into both branded & personal projects. She brought us Green Mountain Energy’s playful Light the Future campaign to evaluate live using our criteria. 

Connect with Kristyna on LinkedIn, follow her on IG and check out her remarkable work at https://archerstudio.co/.

RESOURCES + LINKS

• Green Mountain Energy Light the Future Campaign + BTS Video: https://archerstudio.co/project/gme
• Sun Club: https://www.greenmountainenergy.com/sun-club/about-us
• Our Crown: https://archerstudio.co/project/ourcrown

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Lauryn Nwankpa, Managing Director of Brand Citizens, a strategic social impact consultancy based in LA. Join us to learn about her thesis on impact, and how she’s taken her learnings from the non-profit sector to elevate the conversations brands are having for positive change. She brought us Timberland’s inspiring Built for the Bold campaign to evaluate live using our criteria. 

Connect with Lauryn on LinkedIn, follow her on IG and check out the incredible work she’s doing at Brand Citizens. 

RESOURCES + LINKS

• Timberland “Built for the Bold”: https://www.youtube.com/watch?v=x2HPTE2qHAU 

• THIS IS NOT A BOOT: THE STORY OF AN ICON | TIMBERLAND 50

• Mindful Philanthropy: https://www.mindfulphilanthropy.org/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re getting to know our co-host, Steph Belsky! Tune in to learn how Steph’s early days embedding impact at College Humor lead her to co-found Love of Good, a woman-owned social impact branding agency. She brought us the Parks and Rec reunion to analyze, throwing us back to the early days of the pandemic.

Feeling inspired? Support fire relief efforts in Los Angeles by donating to Baby2Baby, LAFD Foundation or World Central Kitchen.

RESOURCES + LINKS

• Non-Profits: 826, Dignity Grows, Amaze, Advocates for Youth, Feeding America

• Subaru Love Promise

Follow Steph on LinkedIn and check out Love of Good.

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we highlight a couple wishful holiday campaigns, new tech and the latest from one of our favorite impact brands. 

The first case study is for AT&T, featuring Gallaudet University in their recent “Sound of Silence” campaign for the 5G football helmet, to help players & coaches communicate during the game.

Next up we compare two holiday partnerships with the beloved non-profit Make-A-Wish, Disney’s “Wish Together” campaign, and Teleflora’s “A Holiday Wish” campaign.

We wrap up with the latest from Dove, “Code my Crown”. 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

AT&T

• Sound of Silence: AT&T 5G Helmet | AT&T
• 5G Helmet
• Gallaudet University 

Disney + Teleflora x Make A Wish

• Teleflora x Make A Wish

• Disney x Make A Wish

• Make-A-Wish: https://wish.org/

Dove

• Code my Crown
• Code my Crown Guide
• Afro Hair Library

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠⁠Instagram⁠⁠ + ⁠⁠LinkedIn.⁠⁠

Missed Opportunities for Good is powered by ⁠⁠Love of Good⁠⁠ + ⁠⁠Aligned for Impact⁠⁠.

Today we’re joined by Emily Siegel, President and a founding Partner of Lafayette American, a design, strategy, and creative agency in Detroit. Join us to learn about how she uses her passion for purpose and social justice to help brands with their initiatives through creativity, scale, and good work. She brought us Tide’s long-running Loads for Hope campaign to evaluate live using our criteria. Feeling inspired? Donate to the Tide Loads of Hope Fund or watch and share The Tent Mender. 

Connect with Emily on LinkedIn or send her an email.

RESOURCES + LINKS

• Tide Loads of Hope: https://tide.com/en-us/our-commitment/loads-of-hope

• Tide Load of Good: https://tide.com/en-us/our-commitment/a-load-of-good 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit 3 campaigns that are using talent and influencers in different ways to help promote their message and drive impact through social channels and non-traditional methods.

The first case study is for Cotton On Foundation x Born This Way, for their recent campaign focused on youth mental health and features a video with Lady Gaga. 

Next up is an expanded partnership to the NFL Crucial Catch Campaign with American Cancer Society. Sleep Number has joined the party with their Defender Quiz. 

The final case study is a PR stunt where Who Gives a Crap reimagined Winne the Pooh without trees in a book called Deforested Edition. 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

PSAs

• Sandy Hook Promise “Just Joking”

• Monica Lewinsky “Stand Up to Yourself” StandUpToYourself.com

• DetecTogether “Response Time Matters 2: Tell It Like It is! Be Real With Your Doctor & Donʼt Downplay How You Feel!”

COTTON ON

• https://www.channelkindness.org/kinder-braver-together/ 
• Jack.org
• Earn your #BeThereCertificate today and nominate an org. 

SLEEP NUMBER x NFL

• American Cancer Society

• Superbowl Sweepstakes

• Shop NFL & Crucial Catch gear 

• Auction: Bid on authentic game worn items

WHO GIVES A CRAP

• Who Gives a Crap NPO Partners: Splash, Water & Sanitation for the Urban Poor (WSUP) , Water for People, WaterAid, Sanergy, Lwala, Shining Hope for Communities (SHOFCO), iDE (International Development Enterprises)

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn.⁠

Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

This week we audit two sustainability focused campaigns and address the idea of is this enough or is it just greenwashing. We also highlight an innovative PSA titled DWB.

The first case study for the Apple 2030 Status: Mother Nature campaign features Octavia Spencer as Mother Nature and is part sustainability report, part product launch. Next up is Liquid Death ‘Glory Hole’ featuring Tom Segura using raunchy comedy to encourage consumers to ditch plastic & purchase Liquid Death cans so they can be recycled. The final case study is a PSA video & activation called DWB for Courageous Conversation Global Foundation, and features the 1st car that’s “fully equipped to survive being racially profiled.” 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

APPLE

• Apple's Sustainability Report
• Back Market l The New One⁠
• The Verified Refurbished by (b-corp) Back Market

LIQUID DEATH

• Liquid Death Glory Hole Webpage
• Tom Segura’s Recycling Glory Hole by Liquid Death
• Non Profit partners: 5 Gyres + Thirst Project

COURAGEOUS CONVERSATIONS GLOBAL FOUNDATION

• ⁠DWB - Driving While Black⁠
• Courageous Conversation Global Foundation 
• Courageous Conversation 
• Not a Gun

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Elliot Kotek, founder of impact creative agency and production company The Nation of Artists. Join us to learn about Elliot’s motto of IDEAS + EMPATHY = IMPACT, why he’s both format & issue area agnostic, and hear about his award winning work launching a social robot duck for kids going through chemotherapy with Aflac. He brought us the memorable Heineken campaign “Worlds Apart” to evaluate live using our criteria. Feeling inspired? Visit the Human Library & expand your world by connecting with someone new and challenging stigmas & stereotypes.

RESOURCES + LINKS

• Aflac robotic duck: https://www.aflacchildhoodcancer.org/

• Worlds Apart Case Study: https://www.markdaw.com/work/worldsapart

Follow Elliot & Nation of Artists on LI 

• https://www.linkedin.com/in/elliotkotek/ 

• https://www.linkedin.com/company/the-nation-of-artists/

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit three back to school marketing campaigns and discuss their impact on social change.  

The first case study for Cheetos Deja tu Huella: The Pitch campaign sponsors Becky G’s fingertips to promote college scholarships for the Hispanic community.

Next is Crest + Oral-B who are continuing their campaign for #ClosingAmericasSmileGap through social media, events, product donations and scholarships.  

The final case study for Sour Patch Kids Mischief for Change uses HBCU Marching Band sample kits to promote scholarships for students attending HBCUs in partnership with Thurgood Marshall College Fund.

RESOURCES + LINKS

CHEETOS

• Cheetos Deja Tu Huella
• Becky G Tik Tok

CREST / ORAL-B

• Crest Closing America's Smile Gap
• Jesse Williams #ClosingAmericasSmileGap
• Non-Profit Partners: Feeding America, Running Strong for American Indian Youth, America's Tooth Fairy
• Additional Partners: Kare, Hispanic Star, Jet Dental
• Recycle your oral care waste - https://oralb.com/en-us/recycling/https://oralb.com/en-us/recycling/

SOUR PATCH KIDS

• Sour Patch Kids Mischief for Change
• Thurgood Marshall Scholarship Fund
• Influencer remix videos: Erica Mason, Tyrese Pope, DJ Junny Bee

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Luke Purdy, Director of Sustainability at Wieden + Kennedy. Join us to learn about Luke’s passions for driving cultural change, his experience working with Ørsted to become the most sustainable company in the world, and how he spearheaded Wieden + Kennedy to become the 1st global advertising network to become a certified B-Corp. He shared an awesome London-based out-of-home campaign for Clean Air Wins with us to evaluate live using our criteria.

Feeling inspired? Encourage the London government to fund clean air solutions! Sign the petition and/or download the Clean Air Toolkit.

RESOURCES + LINKS

• Luke’s deck showcasing the Clean Air campaign billboards
• Clean Air Wins: https://cleanairwins.org.uk/ 
• Healthy Air Coalition: https://www.healthyair.org.uk/ 
• C40 Coalition: https://www.c40.org/
• C40 Funders & Partners: https://www.c40.org/funders-partners/ 
• Ørsted’s Sustainable Business Transformation
• Wieden + Kennedy Amsterdam: https://www.wk.com/about/office/amsterdam/ 
• Learn more about ⁠Wieden + Kennedy’s journey to B Corp certification⁠
• Want your agency to become B Corp certified? Learn more about B Lab: ⁠https://www.bcorporation.net/⁠

Follow Luke on LinkedIn: https://www.linkedin.com/in/lukepurdy/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit three marketing campaigns with top talent partnerships and discuss their impact on social change.  

The first case study for Stella Artois’ “Lets Do Dinner” campaign promotes the most fascinating dinner while subtly integrating their partnership with water.org. 

Next up is the hottest topic of the summer - BARBIE! We discuss the numerous partnerships the Barbie marketing team has so expertly put together, with a focus on the Barbie x Save the Children PSA & the partnerships that have also incorporated donations to Save the Children.

Final case study is Smartsheet’s latest Sponsor X campaign where they gave up their logo placement on the McClaren F1 car at the British Grand Prix to STEAM Co. 

RESOURCES + LINKS

STELLA ARTOIS

• Lets do Dinner microsite

• Water.org donation page for Stella

• Dig Deep 4 Liters Challenge

BARBIE

• Airbnb Barbie Dreamhouse

• Warner Bros x Save the Children Partnership

• Barbie Dream Gap Project

• Barbie Dream Gap Curriculum

• Pledge

SMARTSHEET

• Smartsheet x McClaren F1 Partnership
• Smartsheet Sponsor X Community

Feel inspired? Check out the nonprofits featured in this week's episode to donate, educate & advocate.

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by socially conscious creative director, Amanda Wallace. Join us to learn about Amanda’s passions for the power of innovative storytelling, mentoring others, positive impact work, wellness, and sustainability. She also brought us two incredible campaigns to evaluate using our criteria live! Made by Choice PSA & the Pride Flags Everywhere AR Filter. Feeling inspired? Donate to one of the numerous non-profits linked below or download the filter & plant some flags! 

Resources + Links

• Made By Choice: https://www.madebychoice.org/ 
• Abortion Freedom Fund: https://abortionfreedomfund.org/
• WISP: https://hellowisp.com/shop/emergency-contraception
• Plan C: https://www.plancpills.org/support-abortion
• Stix: https://getstix.co/pages/emergencycontraception
• Mayday: https://www.mayday.health/
• August: https://www.itsaugust.co/syncperiodsnotdata 

Check-out Amanda's portfolio at https://www.troublecity.com/

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit 3 marketing campaigns and their impact on social change, plus a quick overview of a variety of campaigns for Pride.  

The first case study focuses on the LEGO Play Unstoppable l Play Moves Us⁠ which celebrates the endless potential of girls when they are given the opportunity and support to be confident, expressive, bold, courageous, supportive and truly play. We discuss LEGO’s evolution to make their products more gender inclusive, value in positive messaging that shifts cultural beliefs for good, and opportunities to continue to amplify their impact.  

Next up is ⁠Mastercard & Stand Up 2 Cancer: Together We’re Bigger. This campaign encourages consumers to come together to support cancer research through everyday dining and grocery purchases. For this campaign, we highlight elements they’re doing well & provide suggestions for missed opportunities for good to increase their impact even more.

Final case study is ⁠North Face Summer of Pride⁠ with ⁠Pattie Gonia and encouraging the LGBTQ+ community to get outside & welcoming them to the outdoors with open arms. We touch on what North Face has done differently in terms of standing by the LGBTQ+ community, and highlight additional brands who are supporting Pride month in a meaningful way. 

RESOURCES + LINKS:

LEGO

• LEGO Play Unstoppable

• LEGO Play Unstoppable l Behind the Scenes

• FIRST Lego League

• LEGO Play Stadium Tour

MASTERCARD

• Stand Up To Cancer

• Strivers Initiative

• Priceless Experiences to Benefit Stand Up To Cancer

• Working with Cancer Pledge

NORTH FACE

• Brave Trails

• YouthSeen

PRIDE CAMPAIGNS

• It Gets Better Project - Brands supporting LGBTQ+ youth

• American Eagle x It Gets Better Project: 50 States. 50 Voices. 5000 Voices.

• Bath & Body Works Love Always Wins Pride Capsule ($100,000 donation to It Gets Better Project)

• Converse Pride Collection 2023 - Proud To Be (Supporting It Gets Better Project, The Ali Forney Center, BAGLY, The Theater Offensive)

• Habit Grill - Rainbow Shake ($1 from every shake donated to It Gets Better Project, up to $50k)

• MOD Pizza - Pride Cake ($0.20 for every Pride Cake sold donated to the It Gets Better Project, up to $50k)

• Chapstick - Love Wins (donating $25k and 100% in of our Love Wins sales from the month of June to It Gets Better Project)

• GANT - The Queer Gaze

• NARS Cosmetics - Face Anything Campaign (donation made to It Gets Better Project)

• SKITTLES Pride (We will donate $1 per every SKITTLES Pride pack sold - up to $100k -  to GLAAD in support of their ongoing efforts to work through media to combat anti-LGBTQ+ discrimination.)

• Skittles x Audible - free collection of LGBTQ+ stories

• QUIP Pride Collection (donating at least $50,000 across - We Are Family, Tennessee Equality Project, PRISM)

• OREO x PFLAG

• The Note l An OREO film by Alice Wu (from 2022)  

• Dr. Martens Pride Collection (donation made to The Trevor Project)

FEATURED LGBTQ+ NONPROFITS

• It Gets Better Project

• The Ali Forney Center

• BAGLY (Boston Alliance of LGBTQ+ Youth)

• The Theater Offensive

• GLAAD

• We Are Family

• Tennessee Equality Project

• PRISM

• PFLAG

• The Trevor Project

Feel inspired? Check out the nonprofits linked above & donate, educate, advocate.

We’d love to hear from you: 

• What Pride campaigns did you find to be authentic & impactful this year? 

• Who was rainbow-washing (or even rainbow-trashing)?

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Ben Becker, an award-winning creative director and co-founder of BETTER—a brand turning consumerism into climate action. Tune in to learn how a joke between friends led to Better, Last Resorts and a capsule collection in Paris. And how Greenwash can actually bring attention to climate change. 

Feeling inspired? Shop the Better Climate Store for your holiday gifting needs, donate to the Better Climate Fund or submit a proposal for a project you’d like to see funded. 

RESOURCES + LINKS

• Watch Better Campaigns

• Yellow Dot Studios

• LeBon Marche

Follow Ben on LinkedIn, check out BETTER Climate Store, BETTER Climate Fund + BETTER Dao.

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit three marketing campaigns and their impact on social change. 

The first case study focuses on Dove's "Cost of Beauty + Self Esteem Project," which highlights the cost of beauty and self-esteem, and advocates to sign a petition to pass the Kids Online Safety Act. Spoiler alert: Dove does an excellent job. 

Next up is Samsung's Voices of Galaxy campaign, which highlights real people making positive impacts through unusual uses of their phones. For this campaign, we provide solutions for a number of the missed opportunities for good.

Final case study is P&G's "Unbecoming: My Black is Beautiful" celebrating natural hair and redefining beauty standards for Black women. We highlight the campaign's success in inclusivity, and representation, as well as offer an additional suggestion to achieve maximum impact.

RESOURCES + LINKS:

DOVE

• Cost of Beauty l A Dove Film: Dove Self Esteem Project 

• Dove Self-Esteem Project

• Candice Brathwaite in Conversation with Self Esteem

• Parents Together Action

• Common Sense Media

• Sign the Petition - Kids Online Safety Act

• Dove Real Virtual Beauty

SAMSUNG

• Voices of Galaxy: Inside Indigenous Chief Uruma Kambeba's Effort to Protect The Amazon

• Voices of Galaxy: Ocean Bound Plastic Planters

• Voices of Galaxy: Bolivian Women Driving Social Change with Skateboards and Smartphones

• Amazon Watch

• World Wildlife Fund (WWF)

• Rainforest Foundation

• The Nature Conservancy

• Amazon Conservation Team

MY BLACK IS BEAUTIFUL

• My Black is Beautiful: Unbecoming (Director's Cut)

• MBIB x Unbecoming BTS

• The Look

• The Talk  

• The Choice

• P&G's Widen the Screen Initiative

• Previous partnership: My Black Is Beautiful x Therapy for Black Girls

• Therapy for Black Girls

CALL TO ACTION: Sign the Petition for the Kids Online Safety Act

We’d love to hear from you: 

• What are your recommendations for a value add for My Black is Beautiful?

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by ⁠⁠Love of Good⁠ + ⁠Aligned for Impact⁠⁠

Welcome to Missed Opportunities for Good. The podcast where we open up the space to have conversations about trends we’re seeing at the intersection of marketing + impact.

Hosted by Steph Belsky, Co-Founder + Madame President of Love of Good, and Alana Ficalora, Founder of Aligned for Impact. Our goal is to provide you with a roadmap to effectively and strategically incorporate impact as part of your marketing and advertising campaigns, and maybe think a little differently about the impact of your messaging.

Each month we’ll showcase 3 impact driven campaigns, and evaluate based on our proprietary criteria. We will also have conversations with creatives who are taking action and incorporating these values in all facets of their life.

Let’s shine a light and learn from those who are doing it well and reduce the missed opportunities for good. Join us on our mission to revolutionize the industry that we love.

Powered by ⁠Love of Good + Aligned for Impact⁠

Today we’re joined by ⁠Alex Prodaniuk⁠, founder of the creative agency Canary’s Revenge, and president of the non-profit Choice Dudes. Tune in to learn about Alex’s love for old high maintenance cars, her passion for the climate and reproductive justice, and how they’re all interconnected. She brought us the untraditional campaign He Gets Us to evaluate live using our criteria. 

Feeling inspired? Support reproductive rights! Donate to Sister Song and give Frankie Beans a follow on TikTok.  

RESOURCES + LINKS

• Articles referenced: Scripps News, Rolling Stone

• Sister Song - www.sistersong.net

• Unify America - https://www.unifyamerica.org/ 

Follow Alex on LinkedIn, check out Canary’s Revenge & Choice Dudes. 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we’re discussing campaigns that are getting out the vote, building awareness for breast cancer, breaking stigmas and building confidence in youth. 

First case study is Cards Against Humanity’s latest stunt that hopes to save democracy. 

Hungry Howie’s is back with their annual campaign, One Missing Slice, using pizza to raise funds for National Breast Cancer Foundation.

Next up we cover Dove’s latest Self-Esteem Project  to boost body confidence of kids 4-6 through Blippi’s Wonderful Talent Show. 

We wrap up with a magical partnership between Bobbie x Molly Baz breaking stigmas on how we feed our babies.

Feel inspired? Check out some of the nonprofits mentioned on this week’s episode, and be sure to get out and VOTE! 

Nonprofits + Foundations:

• National Network of Abortion Funds

• National Breast Cancer Foundation

• Say Detroit

• Say Play Center

• Bobbie for Change

Voting Resources: 

• Get Ready with Us 
• Vote.org - See what's on your Ballot
• Rock the Vote
• When We All Vote

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠⁠⁠Instagram⁠⁠⁠ + ⁠⁠⁠LinkedIn⁠⁠⁠. Missed Opportunities for Good is powered by ⁠⁠⁠Love of Good⁠⁠⁠ + ⁠⁠⁠Aligned for Impact⁠⁠⁠.

Today we’re joined by Kimberly Gilroy, co-founder and creative lead at Alfa Charlie. Tune in to learn how Covid inspired her to join 1% for the Planet and focus on working with businesses with shared values. Kimberly brought us e.l.f.’s Serving Facts campaign to evaluate live using our criteria.

Feeling inspired? Help spread the word and share the WomanKind grant opportunity with eligible candidates

RESOURCES + LINKS

• Apply for WomanKind: Creative grant for women’s health innovators

• Rewriting the Code 

• e.l.f. Beauty - Serving Facts with Billie Jean King 

• e.l.f. Beauty Changing the Board Game

• NACD (National Association of Corporate Directors) 

• MOG Ep 21

Follow Kimberly on LinkedIn and check out Alfa Charlie’s website.  

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by director, producer and visual effects supervisor, Elad Offer. Tune in to learn how he uses his passion for technology in his work and what led him to launching a STEAM non-profit. He brought us Dove’s Beauty Never Gets Old campaign to evaluate live using our criteria.

Feeling inspired? Sign the UNDP Weather Kids Climate Pledge

RESOURCES + LINKS

• UNDP Weather Kids: https://www.weatherkids.org/

• Dove Beauty Never Gets Old: https://www.youtube.com/watch?v=Y6aYY9yRMfA

• The Artery 

• Think Tank 

Connect + follow Elad on LinkedIn.

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Allison Gamble, Director of Creative Strategy for GOOD Worldwide. Tune in to learn how a gender studies course led Allison to a career using storytelling to uplift underrepresented voices and highlight our common humanity. She brought us Orange’s La Compil des Bleues campaign to evaluate live using our criteria.

RESOURCES + LINKS

• Orange’s Purpose and Commitments 

• CNBC: Women’s Sports Could Bring in Over $1 Billion in 2024

• Orange’s Ad Wins Grand Prix at Cannes

• Denmark’s Men Refuse Pay Rise for Women’s Equality

Follow Allison on LinkedIn or reach out to her via email  

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we’re discussing June celebrations, Pride and Juneteenth, along with a call for community activism. 

The first case study is Grindr, who is celebrating their 15 year anniversary with the Grinds Rides America bus tour, bringing fun and healthcare by Q Care Plus to pride celebrations in 10 cities across the US. Also check out the work they’re doing with G4E.

Next up we cover this year’s Skittles Pride campaign in partnership with Meetup, building community and raising money for GLAAD. 

Ben & Jerry’s is back in action with “Progress Comes in Many Flavors” with a call to the community to step up and Make Some Motherchunkin Change.

We wrap up with CHATJuneteenth, a new innovative app from BarkleyOKRP and Putney that should be your new go to for education on all things related to Juneteenth. 

Feel inspired? Donate, educate, advocate.

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “Do it for the Team” campaign to evaluate live using our criteria.

Follow Jenn on LinkedIn and check out her incredible work at www.jennjshaw.com.

RESOURCES + LINKS

• Adidas Running While Black: We Are Here
• Huggies 'Do it for the Team' Campaign, Sweepstakes & Spotify Playlist
• Tiny Giant
• Zero Gravity 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by ⁠Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “Believe My Pain” campaign to discuss live using our criteria.

Follow Anastasia on ⁠LinkedIn⁠, subscribe to her substack, visit her website⁠ and read her award-winning book “Cultural Intelligence for Marketers”. 

RESOURCES + LINKS

• Advil “Believe My Pain” campaign & website

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Today we’re joined by Lena Kazer Álvarez, a communications and creative strategist who specializes in crafting and executing impactful campaigns on complex social issues like health equity, climate change, and racial justice. Join us to learn how she moved from entertainment to social impact, why you should be doubling down on DEI not pulling back, and how her mom inspired her passion for health equity. Lena brought us Lush’s DEI bath bombs campaign to dig into. 

Feeling inspired? Follow Lena on LinkedIn and be sure check out RALLY’s impactful work. 

RESOURCES + LINKS

• Delta Institute

• Culver City Mobile Crisis Team

• Lush 2024 Diversity Report  

• SXSW Bloom A New Day Activation - Lush x Change the Ref

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Pamala Buzick Kim, founder of mavenverse and co-founder of #STAYinLA. She’s a leader at the intersection of creativity, innovation, and growth driven to support working people through systemic change. Join us to learn how the creative human is the throughline in Pamala’s journey, the importance of shifting culture to shift policy, and why it’s important to show up in any way you can. She brought us MTN Dew Rise Energy’s The Morning Makes You campaign with LeBron James to evaluate live - spoiler: never punch down!

Follow Pamala on LinkedIn and at PamalaBuzickKim.com. Feeling inspired? Visit #StayinLA to sign the petition, donate, advocate and learn more about the movement to keep production in LA.

RESOURCES + LINKS

• #StayinLA

• Invisible People

• LeBron x MTN Dew Rise Energy - The Morning Makes You

• Purpose Disruptors Good Life 2030

• “What if We Get it Right?” by Dr. Ayana Elizabeth Johnson

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Renee Miller, Founder and Executive Creative Director of The Miller Group – a purpose-driven creative boutique. We discuss how Renee stumbled into impact work back in the 90s, how to leverage your competitive advantage without greenwashing, and resilience after the LA fires. She brought us Dole x Ananas Anam’s Pinatex campaign to discuss live. 

Follow Renee on LinkedIn, check out The Miller Group’s new Home Services Site, and email Renee at renee@millergroupmarketing.com if you’d like to learn more! 

RESOURCES + LINKS

• Dole x Ananas Anam Partnership
• Dole Sustainability
• Skirball Museum⁠
• ⁠Goldman Sachs 10,000 small businesses⁠

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?
  

Today we’re joined by Jonathan Jacobs, co-founder of creative advocacy agency, LOUDMOUTH. We discuss where empathy comes from, why you don’t have to have all the answers, and how we each have a role to play. He brought us Champion’s Reverse Renegade campaign to analyze live. 

Follow Jonathan on LinkedIn and check out his work at  jonathanjacobs.com and LOUDMOUTH. 

RESOURCES + LINKS

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Zoe Scaman, founder of Bodacious, a strategy studio focused on navigating new frontiers in innovation for brands and entertainment. Join us to learn how itchy feet led her to build a career where she can simultaneously work on a multitude of projects that fulfill a wide range of interests and allow her to have maximum impact, the humbling experience of working on the ground within the community she was serving, and the value of being vulnerable. We also dig into life as a working mom, which was especially fitting since she brought us Pregnant then Screwed’s recent Career Shredder campaign to discuss. 

Follow Zoe on LinkedIn, check out her substack Musings of a Wandering Mind.

RESOURCES + LINKS:

• The Motherload Report
• Mad Men Furious Women
• Pregnant then Screwed: The Career Shredder
• Dad Shift

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by ⁠Michelle O'Grady⁠, a communications strategist, academic, and founder of ⁠Team Friday⁠, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria.

Follow Michelle on ⁠LinkedIn⁠ and visit ⁠Team Friday⁠ to learn more about Michelle and her company’s work. 

RESOURCES + LINKS

• Victoria's Secret: ⁠Previous re-brand⁠ to ⁠current re-brand⁠.
• ⁠Victoria’s Secret 2025 Fashion Show⁠ (Oct 15)
• Book: ⁠Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do⁠ By Clotaire Rapaille
• Team Friday ⁠Case Studies⁠

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect systems. Ellana brought us Ralph Lauren’s Portrait of the American Dream: Oak Bluff’s campaign to discuss live using our criteria.

Follow Ellana on LinkedIn and check out her website to read her annual earth day musings.

RESOURCES + LINKS

• Leah Thomas, Intersectional Environmentalist
• Taco Bell Foundation
• Ralph Lauren Full Documentary, Social Posts, Design with Intent
• James Jeter & Cole Brown LinkedIn posts
• Film’s presence at the African American Film Festival
• Chicago Hearing Society — Caption With Intention

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging. 

Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘Women belong in the kitchen’ tweet and Nike’s ‘So Win’ campaign to discuss live using our criteria. Can you guess the throughline?

Follow Jiya on LinkedIn and stay tuned for her new website launching soon! 

RESOURCES + LINKS

• Burger King Foundation Scholars Program
• Nike Community Impact Fund
• Nike x Dove Our Body Confident Sports Program
• Hank Green website + newsletter 
• Rare Beauty perfume launch 

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠, ⁠LinkedIn⁠ & Substack. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities. 

Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.

Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste. 

RESOURCES + LINKS

• Hellmann’s Food Waste Campaigns: ⁠Food Waste Action⁠ , ⁠Make Taste, Not Waste⁠, ⁠Fairy Godmayo, ⁠⁠Hellmann's Mayo Meets Jerod, ⁠⁠Who's in the Fridge ⁠, ⁠Mayo Cat ⁠
• Portion Balance Coalition
• Vaseline Healing Project
• ⁠Food Recovery Network⁠ ⁠
• Players Tailgate⁠
• ⁠The Just One Project⁠ 
• Direct Relief

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘She Built That’ & ‘Ready for Girls -  to compare and discuss live using our criteria.

Follow Becky on LinkedIn, check out thebeckymorrison.com, Thelight.nyc and follow The Light on IG.

RESOURCES + LINKS

• ⁠Paola Mendoza Social Justice project⁠
• Lego ‘She Built That’ Press Release
• Lego ‘Ready for Girls’ Press Release
• Film: Safe Sets
• Safe Sets Whitepaper

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

  
  

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “No Ordinary Love” to discuss live using our criteria.

Follow Ryan on LinkedIn, check out People First and subscribe to his substack This Month in Digital.

RESOURCES + LINKS

• Stand with Trans - https://standwithtrans.org/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

  
  

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Melissa Orozco, Founder and Chief Impact Strategist of Yulu Impact Communications, a B Corp PR agency helping organizations amplify their social & environmental impact and global reach. Join us to learn how she’s engrained impact as part of Yulu’s ethos from the beginning, who’s a gold standard in her book & why it’s important to be engaging with AI. Melissa brought us a case study on Audible’s Indigenous Writers Circle program to discuss live.

Feeling inspired? Take the Impact Communications Institute pledge. 

Follow Melissa on LinkedIn and visit YuluPR.com to learn more about the impactful work they’re doing. 

RESOURCES + LINKS

• Audible Case Study: https://yulupr.com/portfolio/audible/
• Manifest Works
• Impact Communications Institute
• Video: Creators for Good Ethics, Influence & the New Rules of Engagement

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Kelsey Lindell, disability inclusion advisor and the Founder & CEO of Misfit Media. Join us to learn how discovering her privilege led Kelsey to drive social change through marketing, how inclusion & accurate representation are both a missed opportunity & prevent harm, and why we need brave leaders now more than ever. Kelsey brought us a hit + a miss to discuss live - Degree ‘Trainers for Hire’ and Skims, ‘Adaptive Collection’.

Feeling inspired? Follow Kelsey on LinkedIn and Instagram, subscribe to her newsletter and get involved in Misfit’s latest initiative - Misfit 100.

RESOURCES + LINKS

• Misfit Media - https://misfitmediaagency.com/
• Making Space - https://www.making-space.com/
• ZBD - https://www.zbdtalent.com/usa/ 
• Degree Trainers for Hire landing page: https://www.degreedeodorant.com/us/en/trainersforhire.html 

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Kian Bakhtiari, Founder of THE PEOPLE. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture & how he’s helping companies adapt for the future. Kian brought us Vaseline’s “Verified” campaign to evaluate live using our criteria.

Follow Kian on LinkedIn, read Marketing for Social Change and check out his personal website + The People

RESOURCES + LINKS

• Unilever: Vaseline “Verified” Case Study
• #VaselineVerified
• Unilever News: Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy
• Unilever News: Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign
• UN-Water World Toilet Day
• Elmhurst Milk Story
• Wired: Inside Bad Bunny’s Historic Super Bowl Halftime Show
• Case Study: Global Youth Advisory Board for Pentland

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, "The Magical Cookbook", to evaluate live using our criteria.

Follow Sarah on LinkedIn and Solace on Instagram.  

RESOURCES + LINKS

• Solace Concierge
• Audos
• Civic Alliance
• Kroger "The Magical Cookbook”+ Colbie Callait's IG post.
• Additional Kroger holiday campaigns: “Share Your Food, Share Your Heart”, “Operation: Gingerbread”, “El Regalo de Enseñar | The Gift of Teaching.”

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts). 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

• Episodes to revisit: Season 1, Episode 21 (elf, L’Oreal), Season 1, Episode 26 (Bobbie)
• Bobbie: Bobbie x Cardi B, Bobbie x Moms are the OG influencer pt 2  
• e.l.f.: Changing the Board Game, Give an elf 
• L’Oreal: Women of Worth, Keely Cat Wells, Making Space 
• John Lewis: Where Love Lives, Marketing to Men Summit, MOG Substack: Inside the Marketing to Men Summit, Elliot Rae LI post,
• Dunkin Donuts: The Little Holiday Munchkin, The Little Holiday Munchkin Book
• Wicked: For Good: Green for Good  
• Movember x Google Gemini: Gen A Mo, Jonathan Jacobs LI post 
• Nonprofits & Foundations: Building Happier Futures, Parenting out Loud, Action for Children, HomeStart UK, Who Cares Scotland, Joy in Childhood Foundation, Rewild

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?
  

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.