Missed Opportunities for Good – Details, episodes & analysis

We’re kicking off Season 2 by diving into the Big Game, the Super Bowl. We cover some key moments surrounding Super Bowl LIX as well as the brands using their platform for social good, and those who missed the opportunity to make a greater statement (Jeep, we’re looking at you). We saw a big focus on female empowerment + health (Nike, Dove, NFL, Novartis), with a touch of climate change (Science Moms), and reducing hate (FTCA). 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

Super Bowl Moments 

• LA Mission Social Post

• Queen Tahj Williams’ Super Bowl Logo Design

• Kendrick Lamar’s Halftime Performance + Charmian Stephens’ breakdown

• NFL removes End Racism

Campaigns + Resources:

• Nike So Win

• Dove These Legs + #KeepHerConfident + Sports reIllustrated

• NFL Flag 50 + I am Somebody | It Takes All of Us + NFL in the Community

• Novartis Your Attention Please

• Foundation to Combat Antisemitism Stand Up to All Hate

• Science Moms By the Time

• Jeep x Harrison Ford Owners Manual + Jeep’s Military Incentive

Non Profits 

• NFL:Big Brothers Big Sisters , InSide Out, Special Olympics

• Novartis: Susan G Komen, Touch BBCA, Living Beyond Breast Cancer, BreastCancer.org, Sisters Network, Know Your Lemons 

• Science Moms: Potential Energy Coalition, California Community Foundation

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re getting to know our co-host,Alana Ficalora! Tune in to learn about the spark that took Alana from producer to social impact strategist and set her on her mission to use creativity as a force for good. She brought usPantene’s ‘Going Home for the Holidays’ to analyze which feels more relevant than ever. 

Feeling inspired? Support the LGBTQ+ community by donating toGLAAD, and sign the#StayinLA petition to bring production back to Los Angeles.

RESOURCES + LINKS

• Ignite PSAs: ‘Medically Speaking’ ‘Listen to Me’

• Make-A-Wish

• Junior League of Los Angeles

• Green the Bid

• Altadena Girls

• Brands Providing Products to Families Impacted by the Fire

Follow Alana onLinkedIn and check outHER andAligned for Impact.

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us onInstagram +LinkedIn. Missed Opportunities for Good is powered byLove of Good +Aligned for Impact.

Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. 

In Part 2 we dive into campaigns addressing the board room, women's confidence and periods with campaigns from ELF, L’Oreal, Rent the Runway & Thinx. 

Revisit Part 1 (ep 20), to go deep on moms, pregnancy and postpartum with ⁠Swehl⁠ x Molly Baz, ⁠Mayana⁠ “Bust the Stigma”, ⁠Natural Cycles⁠ “Is Mommy OK”, and ⁠Dove⁠ Chocolate’s AI Tool for Moms.

Feel inspired? Check out the resources linked below & donate, educate, advocate.

Campaigns:

• ⁠ELF “So Many Dicks” 
• ELF Changing the Board Game
• L’Oreal “Worth it Resume”
• Rent the Runway #RTRShowOff
• Thinx "12 Hour Period Road Trip"

Take Action + Nonprofits:

• e.l.f Cares
• National Association of Corporate Boards
• Dress for Success
• Shake the Stigma: Get BodyWise

Misc Resources: 

• My Hype Book by Toni Purry
• McKinsey x Lean In study: Women in the Workplace
• Forbes "Women executives leave the workforce faster than they are promoted"
• ⁠Thinx period report⁠

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. 

In Part 1, we go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stigma”, Natural Cycles “Is Mommy OK”, and Dove Chocolate’s AI Tool for Moms. Tune in next week for Part 2 where we'll dive into campaigns from ELF, L’Oreal, Rent the Runway & Thinx. 

Feel inspired? Sign the petition, encourage your company to start a momternship program, or learn more about the non-profits linked below.

Campaigns:

• Swehl x Molly Baz Times Square Ad
• Mayana “Bust the Stigma”
• Natural Cycles “Is Mommy OK?”
• Dove Chocolate’s AI Tool for Moms

Take Action + Nonprofits:

• Mayana: Sign the Petition
• Postpartum Support International⁠

Maternal Mental Health Resources: 

• Mavida Health
• Maven Clinic  

Resources for moms returning to work:

• Flex Jobs: Return to Work Programs

• Momternship Program

• Hey Mama: Motherhood on the Resume 

Additional Reads: 

• SNL Mother’s Day Skit *which is 5 years old, and still 100% spot on

• NY Times Article: Millennium Mom Midlife Crisis

Additional note: Since we recorded this episode, Seed co-founder Ara Katz brought the Swehl x Molly Baz billboard back to Times Square reinforcing that “motherhood isn’t controversial, censorship is.” Thank you mama for using your platforms to lift up women!

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Maia Ervin, Chief Impact Officer at Next Gen of United Talent Agency, formerly JUV Consulting. Tune in to learn how Maia uses her experience as a queer black woman to develop marketing campaigns that tell the stories of those often ignored and to assist clients in fostering work policies and culture that promote equity for all. She introduced us to Telfar & shared a couple of interesting recent campaigns they’ve done. Feeling inspired? Support one of the many non-profits mentioned on this week’s episode. 

RESOURCES + LINKS

• Freedom March NYC
• Telfar
• Vogue Article: The Telfar Rainbow Drop was Beautiful Chaos
• Telfar TV
• Jansport #UnpackThatChallenge  

NONPROFITS: 

• Project Q
• Ruth Ellis Center  
• Covenant House
• Freedom and Fashion
• Downtown Women's Center
• Dress for Success

Follow Maia on LinkedIn, TikTok or X. Check out her podcast Big Fish: Sink or Swim!

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Katie White, “the Lorax” and VP Account and Sustainability Director of the Martin Agency. Tune in to learn about Katie’s passion to ‘fight our seemingly invisible impact on the planet,’ how she seeks to reduce the agency’s footprint and help brands navigate the changing climate by infusing sustainable thinking throughout the creative process. She brought us Coach’s docuseries “The Road to Circularity” to evaluate live using our criteria. Feeling inspired? Check out the open-sourced Sustainability Tension Map Katie created.  

RESOURCES + LINKS

• Coachtopia Docuseries & article
• Purina: Project Recoop
• Sustainability Tension Map
• Project Drawdown
• Article: The World Was Just Issued 12-Year Ultimatum On Climate Change
• Book: The Solutionists: How Businesses Can Fix the Future by Solitaire Townsend
• Book: The Green Bundle: Pairing the Market with the Planet by Magali Delmas and David Colgan

Follow Katie on LI: https://www.linkedin.com/in/katie-white-2013/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Creative Directors Heather Apple and Erin Stevens. The creative duo joined Public Inc in 2023 so they could use their creative powers for good and make real social impact. Join us for an inside look on their recent Deck the Stalls Campaign, an internal initiative at Public to fight Period Poverty. 

Follow Heather & Erin on LinkedIn, and check out their websites www.Heatherapple.com and www.Erinstevensmadethat.com. 

RESOURCES + LINKS

• Donate - https://period.org/donate

• Watch Deck the Stalls: https://www.youtube.com/watch?v=IovrGA4dVqA

• Check out the Deck the Stalls site: https://www.deckthestalls.org/

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Karina Korol, an independent creative director and designer, who is focused on ‘climate creativism’. Join us to learn about her love of working with scientists, making beautiful work, and how she’s using her creativity to tackle the looming crisis of our time. She brought us LG’s “Better Choices Make a Better World” campaign to evaluate live using our criteria. 

Follow Karina on LinkedIn.

RESOURCES + LINKS

• LG’s “Better Choices Make A Better World Campaign”: BTS, “The Queen of Upcycling”, “The Advocate for Abnormal Food”, “The Savior of Flowers”.

• Heathrow Airport’s Elephant in the Room

• Climate Rebellion: https://rebellion.global/ 

• The Climate Majority Project: https://climatemajorityproject.com/ 

• Creatives for Climate: https://www.creativesforclimate.co/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we’re taking a preliminary look at events and activations surrounding the big game, and offering recommendations for what they could look like through a social impact lens. 

We re-envision FanDuel’s Kick of Destiny with Gronk, discuss how Usher’s halftime performance could incorporate Usher's New Look, and celebrate Lowe’s ongoing work with Rebuilding Together.

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

FanDuel x Gronk

• FanDuel’s Kick of Destiny Promo

• Gronk Nation Youth

• Operation Hope

• My Cause My Cleats

• Steph’s article

Usher 

• Super Bowl Halftime Show 

• Usher’s New Look

• 25for25

Rebuilding Together x Lowe’s 

• Rebuilding Together
• Kickoff to Rebuild
• Break A Difference

Today we’re joined by Shawn Bohigian and Sarah Strauss, strategists & co-founders of the brand strategy lab Shawn & Sarah. Join us to learn what these creative bananas are passionate about, their belief in the importance of putting new stories out into the world, and how it should be easier for individuals and companies to act with integrity and do the right thing. Shawn & Sarah brought us REI’s ever evolving Opt Outside campaign to evaluate live using our criteria. 

Feeling inspired? Message congress & help pass the Outdoors for All Act.  

Connect with Shawn & Sarah on LinkedIn, and check out ways you can work with them at https://shawnandsarah.world 

RESOURCES + LINKS

• XQ Institute - https://xqsuperschool.org/ 

• Outdoors for All Act - https://www.rei.com/action/network/campaign/outdoors-for-all 

• Opening Up The Outdoors Coalition - https://openinguptheoutdoors.com/ 

• Black Outside - https://www.blackoutside.org/ 

• The River Line - https://www.tnriverline.org/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.