In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.

Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.

Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.

Guest:

Krista Phillips, CMO for Consumer Lending, Wells Fargo.

Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.

Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guest:

Jonny Forsyth, Senior Director, Mintel Food & Drink.

Timestamps:

(00:00) Introduction

(01:05) Importance of innovation in FMCG

(02:25) Decline of true innovation in the industry

(08:20) Impact of the economic downturn on innovation

(11:08) Rise of private label brands

(15:36) Need for big brands to innovate faster

(17:41) Embracing digital technology for innovation

(19:06) Understanding consumer needs and using data and AI

(21:28) Should brands focus on their core business or work on innovation

(25:47) Conclusion and key takeaways

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Brian Benway, Senior Analyst, Gaming and Entertainment, Mintel Reports US.

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany.

As consumers look for ways to spend their time stuck at home during the pandemic, beauty routines have been a focus for some. From advancing their skincare routine to giving themselves a haircut due to closed salons, consumers have taken their beauty and personal care into their own hands. In this episode, our beauty experts in the UK discuss how consumer behaviours and purchases have changed due to the pandemic and what brands can do moving forward past the lockdown stage.

Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care)

Guests: Lucy Cornford (BPC Content Manager, EMEA),

Alex Fisher (Associate Director, Beauty & Personal Care),

Margaux Caron (Global Beauty Analyst)

On this week’s episode, Mintel analysts sit down to discuss the current food and drink startup landscape. With the global pandemic creating major shifts in consumer behaviours and buying habits, is there still a focus on new experiences when it comes to food and drink or are consumers looking for familiarity and comfort - and how is that playing out across various food and drink sectors, the use of flavours and ingredients, and brand preference? There is no doubt that it is a challenging time for food and drink startups and small businesses, but there are also key opportunities in the short, medium, and long term with consumer behaviour at the core of future potential.

Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure)

Guests: Caleb Bryant (Associate Director, Food and Drink, Mintel Reports US),

Emma Allmann (Junior Analyst, Mintel Disruptor),

Jack Duckett (Associate Director, Consumer Lifestyles, Mintel Reports UK)

How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episode, Mintel household analysts discuss the 2030 Global Household Care Trends - released at the start of 2020 - specifically looking at if and how the crisis is accelerating their predictions. And, while we have them, we ask their opinions on some innovative new household care products, including a device that turns tap water into a disinfectant, self-cleaning surfaces, and a cleaning product with just nine, simple ingredients.

Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK)

Guests: Jamie Rosenberg (Senior Global Analyst),

Rebecca Cullen (Senior Household Care Analyst, US),

Richard Hopping (Global Household Analyst)

The evolution of the brand-consumer relationship is gaining momentum. Brands ask a lot of consumers, who, increasingly, are demanding more in return. Following the death of George Floyd in May 2020, brands were compelled to make statements admonishing racism and supporting racial justice. However, consumers want more than words. In this episode, Mintel experts in the fields of consumer behaviour, culture, trends, and lifestyles analyse what accountability, authenticity, and honesty mean for today's brand-consumer relationship, how it evolves within cancel culture, and what brands must consider when speaking up. In a world where public image is meticulously crafted, words are good, but action is what's important. If brands can't afford to be static, but can only be reactive for so long, the question remains: what's next? [Disclaimer: This episode was recorded June 12, 20202; since then Starbucks has reversed its decision to allow employees to wear Black Lives Matter apparel.]

Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure)

Guests: Toya Mitchell (Senior Multicultural Analyst, Mintel Reports US),

Lisa Dubina (Senior Analyst, Mintel Reports US, Culture and Identity),

Alex Milinazzo (Trends Analyst),

Jeannette Ornelas (Senior Digital Marketing Analyst, Comperemedia)

You can’t talk about the future without considering the past. On this week’s episode, Mintel experts discuss the evolution of work and share predictions for what's coming next. How have issues like technology, automation, workers' rights, diversity, the gig economy, and later retirement ages changed everything about the way we work? Are brands keeping up with the pace of change in order to meet evolving consumer needs as work and leisure time continue to blur? As more entrepreneurs enter the economy, what does that mean for the power struggle between employers and employees? Listen now to hear what our experts have to say.

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guests: Lily Harder (Vice President, Comperemedia Research),

Behice Ilhan (Senior Trend Strategist and Brand Futurist),

Richard Cope (Senior Trends Consultant)

In this episode, Mintel experts from the retail, beauty, personal care, and lifestyle sectors discuss some of the trends taking shape while consumers follow stay-at-home mandates. More time at home often means more time for the things consumers have been putting off, whether that's learning a new skill or developing a more personalised skincare regime. What at-home activities are keeping consumers sane during the COVID-19 crisis? How are they prioritising their wellbeing? What trends will linger on post-pandemic? Listen now to find out what trends are shaping consumer behaviour today and what that means for brands moving forward.

Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure)

Guests: Alexis DeSalva (Senior Research Analyst, Retail and ecommerce, Mintel Reports US),

Lauren Goodsitt (Senior Global Beauty Analyst)

In this episode, our retail experts in the US and UK discuss the trend of frictionless retail, the idea of seamless, barrier-free shopping, in both the pre- and post-COVID-19 landscape. Some retailers have gone so far as to develop technology to help consumers completely avoid certain nuisances, for example during the checkout process, in order to create a more enjoyable shopping experience. But is that one step too far, removing too much of the path to purchase that consumers don't get the same purchase satisfaction? As the global COVID-19 pandemic is currently creating an entirely new meaning of frictionless retail, what can retailers and consumers expect next? Listen now!

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guests: Alexis DeSalva (Senior Research Analyst, Retail and ecommerce, Mintel Reports US),

Nick Carroll (Associate Director, Retail, Mintel Reports UK),

Diana Smith (Associate Director, Retail and Apparel, Mintel Reports US)

Back by popular demand, the second annual Innovation Battle. Mintel food and drink analysts from around the world make their case as to why their favourite new food and drink product (launched in 2019) should win 'most innovative'. What do the innovation experts (with over 60 years of combined experience) think about nighttime ice cream, lower sugar yoghurt, and caffeinated sparkling water? Will products like sorbet packaged in hollowed-out fruit and a vegetable-based rice alternative find broad commercial appeal? Listen to find out.

Host: Edward Bergen (Global Food and Drink Analyst)

Guests: Lynn Dornblaser (Director of Innovation and Insight),

David Jago (Director of Innovation and Insight)

With news of large department store brand, Neiman Marcus, filing for bankruptcy, our expert retail analysts from across the globe discuss how department stores have been affected by online shopping and how COVID-19 has exasperated stores’ troubles. Do you remember the last time you went into a department store? Would you join a zoom call to have a virtual consultation with someone at the store? Listen now to hear what our experts think the future for department stores looks like.

Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK)

Guests: Alexis DeSalva (Senior Research Analyst, Retail and ecommerce, Mintel Reports US),

Matthew Crabbe (Director of Mintel Trends, APAC)

Chana Baram (Senior Retail Analyst, Mintel Reports UK)

This is a podcast episode about podcasts. Our experts in consumer behaviour, multichannel marketing, and social media discuss why podcasts are so popular, shifts in short- and long-term engagement, and how the channel is evolving - from both the consumer and brand perspective. Podcasts have historically been a popular tool for personal development and entertainment, boasting loyal, captive audiences. But is the COVID-19 pandemic changing how - and if - we enjoy them? As a perfect channel for mass and mid-funnel marketing strategies, the experts also share best practices for brands and what the future holds for marketers with regard to the blurring lines between podcast and influencer marketing and what happens if networks go private.

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guests: Laura Ziemer (Director of Insights, Digital Media, Comperemedia), Jeannette Ornelas (Senior Digital Marketing Analyst, Comperemedia),

Simon Moriarty (Director of Mintel Trends, EMEA)

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!

Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.

The focus of today's episode is the global food and drink industry - one hit particularly hard by COVID-19. Our experts focus their discussion on three ways food and drink companies and brands are adapting. With certain health conditions making some more susceptible than others to the coronavirus, consumers are looking for ways to boost immunity, presenting opportunities for brands to reinvigorate product innovation strategies. Meanwhile, some brands are shutting down production in order to retool their manufacturing processes to create much-needed masks, hand sanitisers, and medical devices. Finally, the once-neglected centre aisles of the grocery store are now very attractive to consumers, reintroducing them to products with a long shelf life and the ingredients used in home cooking.

Host: Edward Bergen (Global Food and Drink Analyst)

Guests: Marcia Mogelonsky (Director of Insight, Mintel Food and Drink, Americas),

Jodie Minotto (Research Manager, Mintel Food and Drink, Asia Pacific),

Rick Miller (Associate Director, Specialised Nutrition)

Following the news that Google and Apple are teaming up to develop a COVID-19 contact tracing app, Mintel experts in technology and consumer trends discuss what contact tracing is and what it means for consumers. With data privacy and security breaches top of mind for many, will consumers see value in participating or will they opt out? How will marketing, incentives, education, trust, and social pressure play a role? Listen now to find out what our experts predict for the here and now of contact tracing.

Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure)

Guests: Diana Kelter (Senior Trends Analyst, Americas),

Buddy Lo (Senior Analyst, Technology and Consumer Electronics, US),

Scott Stewart (Senior Analyst, Technology and Media, Canada)

In this episode, Mintel experts discuss the power the senses - specifically smell and taste - have on the human experience. As the world becomes more digital, how are food, drink, beauty, and personal care brands adapting their innovation and messaging strategies to engage the senses and elicit emotion? Certain scents or tastes can transport consumers to a different place or time and evoke a strong memory (you're thinking about one right now, aren't you?). This can be a powerful tool for brands to wield - when done correctly. Join us to find out more!

Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care)

Guests: Ayisha Koyenikan (Global Food and Drink Analyst),

Margaux Caron (Global Beauty Analyst)

In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and discuss the reasoning behind the international food aisle. With increasing globalisation and the growing influence of diversity across consumer groups, is there a benefit to categorising all 'ethnic food' into one aisle of the grocery store? And what roles do food and drink manufacturers and brands play in educating consumers about international ingredients and recipes?

Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure)

Guests: Jenny Zegler (Associate Director, Mintel Food & Drink),

Juan Ruiz (Director of Hispanic Insights),

Melanie Zanoza Bartelme (Global Food Analyst),

Carol Wong-Li (Associate Director, Mintel Reports Canada, Lifestyles and Leisure),

Joel Gregoire (Associate Director, Mintel Reports Canada, Food and Drink).

In today's episode, Mintel analysts discuss changes in consumer behaviour and market shifts in China, the US, and Europe resulting from the global spread of COVID-19, as well as lessons learned from Asia. With safety and wellness quickly rising to the top of consumers' priority lists, what does the future hold for sustainability, new product development, and distribution innovation? Will industries like retail, ecommerce, and digital marketing be forever changed? And how is all of this impacting local business communities? Join us as we discuss the legacy of COVID-19 on consumer markets.

Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care)

Guests: Ruyi Xu (Head of Mintel Reports, North Asia)

Toby Clark (Director of EMEA Research)

Marissa Gilbert (Associate Director, US Reports, Health and Wellness)

In this episode, we discuss trending diets with specialised nutritionist Rick Miller to glean his insights on the science behind certain food fads, why they are so popular, and whether or not they are a smart nutritional decision for consumers to make. Wondering if keto, intermittent fasting, or gut health supplements are the way to go? Maybe matcha tea or the werewolf diet are better suited? Find out if you're on a path to nutritional health and balance or doomed to fall off the fad diet wagon.

Host: Edward Bergen (Global Food and Drink Analyst)

Guest: Rick Miller (Associate Director, Specialised Nutrition)

To kick-off season two, we're turning the spotlight on ourselves with a discussion about the business of insights. Joined by experts in data science, data analytics, research methodology, and consumer behaviour, host Andrew Davidson explores the evolution of consumer research (including the role that technology plays), and what the future holds. From the importance of cultivating a curiosity for human behaviour to data visualisation and storytelling, join us to learn about the state of the insights industry.

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guests: Toby Clark (Director of Research, EMEA)

Mark Brechin (Global Director of Consumer Research and Data Analytics)

Ben Korallus (Head of Data Science and Analytics, Mintel Futures)

The much-anticipated release of Mintel Little Conversation season two is just around the corner. Interested to discover what consumer quarks we'll investigate next? Anxious to hear our experts' opinions on the staying-power of current trends? Are you dying to know what brands, products, and services are winning, which are losing, and what innovations are set to revolutionise consumerism as we know it? Today, host Sam Dover gives you a sneak peek of some of the topics our experts are diving into this season. Stay tuned for the official launch of season two on 17 March!

Host: Samantha Dover, Senior Beauty and Personal Care Analyst, UK

In the final episode of Little Conversation season one, we are unwrapping some of the major trends this holiday season, including nostalgia and veganism. Whether it's through holiday cards, advent calendars, or aided by modern technology, nostalgia offers innovative ways to connect with consumers during the festive holiday season. Growing in popularity in recent years, 'Vegan Christmas' will see more vegan food on the table and vegan gifts under the tree than ever before. Finally, we end the year with a discussion about what's top of mind for our hosts in 2020. Happy holidays, from Mintel Little Conversation!

Host: Edward Bergen (Global Food and Drink Analyst)

Guest: Andrew McDougall (Associate Director, Beauty and Personal Care), Samantha Dover (Senior Retail Analyst, UK),

Dana Macke (Associate Director of Lifestyles and Leisure, US),

Andrew Davidson (SVP/Chief Insights Officer, Comperemedia)

In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping event has evolved over the years in the US and UK. Did the promotional period creep from days to weeks? Did some retailers reject hyper consumerism messaging in favour of promoting sustainability initiatives? What role did loyalty and repeat purchase programs play? Find out how their predictions fared and what brands won in the end.

Host: Dana Macke (Associate Director of Lifestyles and Leisure, US)

Guest: Alexis DeSalva (Senior Retail and eCommerce Analyst, US),

Nick Carroll (Associate Director of Retail, UK),

Lierin Ehmke (Senior Digital Marketing Analyst, US)

Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!

Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia

Today, we're unpacking Mintel's newly released 2030 Global Beauty and Personal Care Trends. Whether you're a beauty junkie or curious about how the world will look in 10 years, this episode gives you serious food for thought. Navigating between science and nature, connection and disconnection, cultural shifts will require beauty and personal care brands, manufacturers and retailers to be more proactive than ever to stand out and remain relevant. And while developments in neuromarketing, biotechnology and artificial intelligence will change the way we shop, an intrinsic need for authenticity and transparency will determine success across categories.

Host: Andrew McDougall (Associate Director, Beauty and Personal Care)

Guest: Sarah Jindal (Senior Global Analyst, Mintel Beauty & Personal Care), Sharon Kwek (Associate Director, Beauty and Personal Care)

Introducing Mintel's 2030 Global Consumer Trends! Today, we're taking a closer look at the 7 Drivers and how they will impact consumer behaviour over the next 10 years: wellbeing, surroundings, technology, rights, identity, value, and experiences. It's not (ony) about predicting the future, but anticipating what will matter to consumers in the next one, five and 10 years, from their individual needs to their hopes, concerns, and expectations.

Host: Samantha Dover (Senior Research Analyst, UK)

Guest: Simon Moriarty (EMEA Director of Mintel Trends),

Gabrielle Lieberman (Director of Trends and Social Media Research, Americas), Matthew Crabbe (Regional Trends Director, Asia-Pacific)

Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.

Host: Samantha Dover (Senior Retail Analyst, UK)

Guest: Carol Wong-Li (Associate Director of Lifestyles and Leisure, Canada), Diana Kelter (Senior Trend Analyst, US),

Jane Hurh (Senior Analyst, Mintel Purchase Intelligence)

It may be hard to believe, but there was a time when avocados were called 'alligator pears'. It wasn't until 1915 that it was officially rebranded as avocado, which led to its commercial success. In today's episode, we're talking about the language of food and exploring how words can change the way products are perceived by consumers, even impacting sales and legislation. As an array of start-ups launch innovative food and drink products created with boundary-pushing scientific processes, they are coming up with an entirely new vocabulary. But how do brands entice consumers and ensure they understand what they are buying?

Host: Edward Bergen (Global Food and Drink Analyst)

Guest: Emma Allman (Junior Food Analyst),

Kate Vlietstra (Global Food and Drink Analyst)

With new financial innovations dropping all the time, it feels like the world of payments is in a perpetual state of evolution. Today, we stare into a crystal ball to predict the future of money. From cashless societies, to invisible payments and cryptocurrencies, we assess whether current financial trends are set to take off.

Host: Andrew Davidson (SVP/Chief Insights Officer, Comperemedia)

Guest: Mark Miller (Associate Director of Insights for Payments, Comperemedia),

Deborah Osguthorpe (Head of UK Financial Services Research),

Behice Ilhan (Senior Trend Strategist)

A long time ago in a galaxy far, far away, there was Netflix. Then came Hulu and Amazon Prime; now Disney+, Apple TV+ and HBO Max will soon join, making the streaming wars more brutal than ever. To guide you through this time of change, Mintel analysts discuss how the streaming landscape will evolve, from pricing and content strategies to winners and losers. Plus, how will consumers navigate this seemingly endless content offer?

Host: Dana Macke (Associate Director of US Lifestyles & Leisure Reports)

Guest: Buddy Lo (Sr. Technology and Consumer Electronics Analyst, US), Rebecca McGrath (Senior Media Analyst, UK),

John Poelking (Leisure and Media Reports Analyst, US),

BJ Pichman (Research Manager, Comperemedia Omni)

While male grooming is on the rise, most men's bathroom cabinets are still a barren wasteland, occupied by only generic moisturiser, sad deodorant and a razor. Is that because men are not being catered for or because they simply don't care? Either way, the potential of the male grooming category isn't fully being met. Brands have an opportunity to stand out by going beyond the stereotypes of 'masculine' packaging and messaging, and athlete endorsements. Meanwhile, inclusive and genderless messages around body positivity, self confidence and mental health could resonate more than promises of strength and sex appeal.

Host: Andrew McDougall (Associate Director, Beauty & Personal Care)

Guests: Alex Fisher (Global Skincare Analyst),

Margaux Caron (Global Beauty Analyst)

Following World Mental Health Day (10 Oct.), we reflect on what mental wellness means to consumers. While eating right and exercising were once considered the recipe for a balanced lifestyle, there's been a shift towards more holistic approaches. As levels of anxiety and stress increase, people across the globe are opening up about their struggles, starting conversations around mental wellbeing. Brands are looking to connect with consumers on a deeper level through campaigns, services and products designed to help them get in touch with their emotions. But how can they ensure their commitment is perceived as authentic and credible?

Host: Dana Macke (Associate Director of US Lifestyles & Leisure Reports)

Guest: Rick Miller (Associate Director of Specialist Nutrition, UK),

Carol Wong-Li (Associate Director of Lifestyles and Leisure, Canada), Marissa Gilbert (Associate Director of Health and Wellness, US)

Our analysts have been following the New York, Milan, London and Paris fashion weeks through social media and by attending in person. From elevated neutrals and make-up colour-blocking to 3D nail art and dirty hair, they run through the key trends spotted on the runways. But what does it all mean for brands, buyers and retailers? They discuss how fashion can cater to modern-day, working women; why influencers still play a crucial role in trickling trends down to consumers; and how brands are trying new approaches to get consumers involved.

Host: Dana Macke (Associate Director of US Lifestyles & Leisure Reports)

Guest: Alexis DeSalva (Senior Retail Analyst, US)

Lauren Goodsitt (Global Beauty Analyst)

Digital advertising is a complex industry to navigate. Today's multi-channel advertising saturation means you can't demand people's attention any more - you have to earn it. Cross-device behaviour means consumers are on their mobile while watching TV and shopping on their laptop, interacting with multiple ads on multiple devices at the same time. So how can digital marketers remain relevant and ensure consumers feel empowered, engaged and entertained?.

Host: Andrew Davidson (SVP/Chief Insights Officer, Comperemedia).

Guest: Laura Ziemer (Director of Insights, Digital Media, Comperemedia).

Buddy Lo (Sr. Technology and Consumer Electronics Analyst, US).

Rebecca McGrath (Senior Media Analyst, UK).

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.

Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

If 'comparison is the thief of joy', social media provides fertile ground for the crime. The addictive nature of social media platforms, combined with 24/7 access to people's (seemingly) perfect lives, creates a perfect storm of self-doubt, anxiety, FOMO and loneliness. From Instagram's trial of removing likes, to Pinterest suggesting wellbeing exercises, social media brands are starting to look after their community. At the same time, the concept of digital detox has emerged as a way for consumers to take a break from their smartphones. In this episode, we discuss if this presents a threat to social media and tech companies and why different generations may be more or less likely to digital detox.

Host: Dana Macke (Associate Director, US Lifestyles & Leisure Reports)

Guest: Diana Kelter (Senior Trend Analyst, Americas)

Sara Nettesheim (Social Media Analyst, US)

Helen Fricker (Trends Manager, EMEA)

Seniors want to be active, independent and live in their homes for as long as possible. However, household chores present a major challenge, especially to those living alone and without help. As the demographic imbalance of fewer younger people and the lack of elder care professionals creates a void, the emergence of home automation and household robots present an opportunity for brands. Here, Mintel experts discuss three fascinating scenarios about ageing in 2030 and how a tool like scenario planning can help marketers envision the future.

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guest: Jamie Rosenberg (Senior Global Analyst)

Richard Hopping (Senior Brand and Household Analyst, UK)

Behice Ilhan (Senior Trend Strategist)

They hate hangovers; they'd rather hit the gym than go to the pub; they choose quality over quantity. Sometimes they drink alcohol; sometimes they don't. Ladies and gentlemen, meet 'the sober generation'. In 2019, being healthy is cool and underage drinking has hit its lowest point ever in the US. In this episode, Mintel experts discuss what's behind Gen Z's sober attitudes toward alcohol and identify unexplored ways for beverage brands and bars to convince young people to leave Netflix at home and go out for a drink.

Host: Edward Bergen (Global Food & Drink Analyst)

Guest: Jonny Forsyth (Associate Director, Mintel Food & Drink)

Caleb Bryant (Senior Beverage Analyst, US)

Laura Bru (Innovation and Insights Manager)

Disclaimer: This episode will make you hungry! Today on Little Conversation, Mintel food analysts from the US, UK and Brazil discuss cuisines that are currently unexplored in their regions and determine what's set to take off next! Will it be Korea's sweet and spicy, gut-friendly flavours? The diverse and nuanced flavour of the Caribbean islands? Or will regional Indian cuisine be crowned as the next big thing?

Host: Edward Bergen (Global Food & Drink Analyst)

Guest: Melanie Zanoza Bartelme (Global Food Analyst, US),

Ana Paula Gilsogamo (Food & Drink Analyst, Brazil),

Ayisha Koyenikan (Global Food & Drink Analyst, UK)

TV may still be the main news provider for consumers across the world, but issues of trust and credibility are undermining the institutional role of traditional media outlets. As cynical and critical audiences increasingly question the medis, what does the future of news look like? Are subscription-based models the answer to fake news? Can readers' loyalty save struggling media outlets? And how can news platforms gain younger consumers?

Host: Dana Macke (Associate Director of US Lifestyles & Leisure Reports),

Guest: Rebecca McGrath (Senior Media Analyst, UK),

John Poelking (Leisure & Media Analyst, US),

Scott Stewart (Senior Technology and Media Analyst, Canada)

Veganism has taken the world by storm. We've watched the trend explode in front of our eyes and don't expect it to end anytime soon. In this episode, Mintel experts discuss how veganism has changed the rules across food, beauty and fashion. They address the good, the bad and the questionable issues around this complex topic: Does vegan equal healthy? How do we deal with the environmental impact of animal-free products? Can vegan claims be trusted? Which brands are getting it right?

Host: Edward Bergen (Global Food & Drink Analyst)

Guest: Sarah Jindal (Senior Global Analyst, Mintel Beauty & Personal Care)

Samantha Dover (Senior Retail Analyst)

From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire action, a power that was once only reserved for celebrities and the elite. But who are these 'influencers' and do people still trust them?

Host: Edward Bergen (Global Food & Drink Analyst)

Guest: Simon Moriarty (EMEA Director of Mintel Trends), Jack Duckett (Associate Director, Consumer Lifestyles Research)

Production/ Sound Engineer: Alex Diaz - th3cult.co.uk

(Recorded in early 2019)

In this episode, we look at the 'clean' movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea that for something to be healthy, it needs to be simple, unprocessed and as close to the real thing as possible. This is not a fad and clean formulations will continue to grow across categories. But given an absence of official regulations, how should brands talk to their customers about the clean movement?

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guest: Jamie Rosenberg (Global Household & Personal Care Analyst), Alison Gaither (Beauty & Personal Care Analyst), Hannah Spencer (Foodservice Analyst)

While finding a healthy work-life balance often looks like an impossible feat, it seems to be even harder for Millennials. This is the 'work hard, play hard' generation that can do it all: get promoted, party, travel, meditate, socialise, work out, raise children - all while working afterhours and checking their email on evenings, weekends and holidays! And with social media adding an extra layer of pressure to look like they are 'living their best life', the question arises: at what cost?

Host: Dana Macke (Associate Director of US Lifestyles & Leisure Reports)

Guest: Carol Wong-Li (Associate Director of Canada Lifestyles & Leisure Reports)

Jack Duckett (Associate Director of UK Consumer Lifestyles Research)

Kristen Boesel (Senior US Lifestyles & Leisure Analyst)

It may be losing its grip on young people, but Facebook remains, by far, the most influencial social media platform on the planet. In 2018, US companies allocated around 22% of their advertising budgets on Facebook. Despite scandals, fines and controversies, the business is thriving. But how is the tech giant going to shape its future? In this episode, we discuss how the recent debate around discriminatory ads has shed new light on privacy issues, with the positive result of the advertising industry pushing for better regulation. So, how can advertisers strike a balance between privacy and personalisation?

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guests: Laura Ziemer (Director of Insights, Digital Media)

Jeannette Ornelas (Senior Digital Marketing Analyst)

Rebecca McGrath (Senior Media Analyst)

Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more. 

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In today's episode, we drop the B-word! What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people think about the economy? And why on earth is consumer confidence peaking despite all the uncertainty?! From savvy shopping to the experience economy, we give a 360 degree look at what's going on in Britain's minds and wallets. Plus, some wise advice from our analysts on what brands should do to remain relevant as Brexit day looms.

Host: Samantha Dover (Senior Retail Analyst)

Guests: Richard Shepherd (Senior Financial Services Analyst),

Simon Moriarty (EMEA Director of Trends),

Jack Duckett (Associate Director, Consumer Lifestyles Research)

A bonus episode of Little Conversation just in time for the shopping event of the year: Amazon Prime Day! Spanning over two days (15-16 July), next week's Prime celebration seems to be bigger and better than ever. But will last year's success be replicated? How are other major retailers gearing up and should they even compete with Amazon? And what can we expect in the future? Join our expert analysts to understand what Prime Day is all about and how it fits into Amazon's long term strategy.

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guest: Alexis DeSalva (Senior Retail Analyst),

Lierin Ehmke (Senior Digital Marketing Analyst)

Nick Carroll (Associate Director of Retail)

As inclusion consultant Vernā Myers famously said, "diversity is being invited to the party, inclusion is being asked to dance". In this episode, we explore diversity. Brands have a responsibility to change the moral agenda by embracing all differences, no matter age, gender, ethnicity, religion, or disability, from the people they hire to the products they develop.

Host: Andrew McDougall, Associate Director, Beauty & Personal Care

Guests: Roshida Khanom (Associate Director, Beauty & Personal Care), Toya Mitchell (Senior Multicultural Analyst), Richard Cope (Senior Trends Consultant)