Explore every episode of the podcast Mintel Little Conversation

Market intelligence is evolving faster than ever. Advances in AI, machine learning and real-time data are changing not only how insights are collected, but how businesses make decisions and anticipate what's next.

In this special episode, host Andrew Davidson brings together two perspectives on that evolution. First, he speaks with Pete Haigh, Chairman of Mintel, about how the industry has transformed over the past three decades, from printed reports and early digitization to today's era of decision intelligence. Pete shares his perspective on how AI is accelerating the shift from reporting what's happening to helping businesses predict what comes next.

Andrew is then joined by Greg Munves, CEO of OpenBrand, to discuss the growing importance of real-time intelligence, AI-powered data infrastructure and deep domain expertise. Following the acquisition of Comperemedia by OpenBrand in August 2026, Greg explains why Comperemedia was a natural fit for OpenBrand and how technology is helping brands gain faster, deeper visibility into competitive activity and market dynamics.

Together, the conversations explore:

• How market intelligence has evolved over the past 30 years
• Why AI is transforming the way insights are generated and delivered
• The growing demand for real-time, predictive intelligence
• The role of deep industry expertise in an increasingly automated world
• What the future of market intelligence could look like for brands, marketers and business leaders

This episode also marks Andrew Davidson's final appearance as a host of Mintel Little Conversation, after seven years behind the microphone. We thank Andrew for the insight, curiosity and expertise he has brought to the show and wish him every success in his next chapter.

Continue the conversation

What did you think of the discussion?

Join the conversation on Mintel's LinkedIn and share your perspective on how AI, expertise and real-time intelligence are reshaping the future of insights.

And while this may be Andrew Davidson's final episode on Mintel Little Conversation, the next chapter of his podcasting journey begins! Be sure to subscribe to Andrew's new podcast, Behind the Playbook: How Financial Brands Win, where he'll sit down with senior executives, marketers and industry leaders to explore the strategies, decisions and innovations shaping the future of financial services. Follow on Apple Podcasts, Spotify and YouTube so you don't miss the first season's lineup of guests.

Mintel Little Conversation continues with a new three-part Wellness Made series exploring how changing consumer expectations are shaping wellness product innovation, brand strategy and the retail experience. Subscribe now so you don’t miss the full story unfold across three distinct conversations with industry leaders from Medik8, Boots, and Mintel.

Host:

Andrew Davidson, Principal Strategist, Comperemedia

Guests:

Pete Haigh, Chairman, Mintel

Greg Munves, CEO, OpenBrand

Artificial intelligence can help businesses work faster, understand more and make better decisions, but only when it is applied to the right problems. So, rather than asking, “What should our AI strategy be?”, should businesses start by asking what they are actually trying to achieve?

Host Andrew McDougall is joined by Steve King, Co-founder and CEO of Dragonfly AI, to explore why successful AI adoption begins with business strategy, not technology. Drawing on Steve’s experience building Black Swan Data and Dragonfly AI, they discuss the different forms of artificial intelligence, why adoption remains harder than invention and how predictive technology can help brands understand what consumers will notice.

The conversation also considers where human judgement must remain in control, how businesses can use AI without diminishing creativity and why its long-term value should be measured through better products and decisions, not simply short-term cost savings.

Listen to find out:

• Why businesses should define the problem before choosing the AI
• What makes predictive AI different from generative AI
• How Dragonfly AI helps brands understand visual attention
• Why adoption (not technology) is often the greatest barrier
• Where human judgement and creativity remain essential
• What established CPG companies and startups can learn from one another

What did you think of the conversation? Join us on Mintel’s LinkedIn to continue the discussion about where AI adds real value and where human judgement and creativity remain essential.

Learn more about how Black Swan Data, now part of Mintel, uses AI-powered social prediction to identify emerging consumer needs, and how Mintel and Dragonfly AI are helping brands make smarter packaging decisions by understanding what consumers notice.

Visit Mintel.com to become a member of our free Spotlight community, and follow Mintel Little Conversation wherever you get your podcasts so you never miss an episode.

Host:

Andrew McDougall, Principal Strategist, Mintel

Guest:

Steve King, Co-founder and CEO, Dragonfly AI

In this episode, Andrew McDougall sits down with Tati Lindenberg, who at the time was Chief Brand Officer for Unilever's Dirt Is Good brand. Since this conversation was first aired, Tati has been promoted to Chief Marketing Officer for Unilever Home Care, further underscoring the strategic leadership and brand-building expertise she shares throughout this discussion.

Together with Mintel Consultant, David Jago, Tati explores what it takes to build brands that endure—from balancing global brand consistency with local consumer needs to navigating changing expectations around purpose, sustainability and growth. The conversation also examines the future of fabric care, the role of innovation in driving relevance and why storytelling remains one of the most powerful tools in a marketer's arsenal.

Whether you're listening for the first time or revisiting this conversation, Tati's perspectives offer valuable guidance for CPG decision-makers seeking to build brands that drive growth, relevance and long-term consumer trust.

Join the conversation on Mintel's LinkedIn and share your perspective.

Host

Andrew McDougall, Principal Strategist, Mintel

Guests

Tati Lindenberg, Chief Marketing Officer, Unilever Home Care (Chief Brand Officer, Dirt Is Good, Unilever at the time of recording)

David Jago, Principal Consultant, Mintel

Marketers have more consumer data than ever before but are they losing sight of the people behind it? In this episode, Andrew Davidson speaks with Paul Jankowski, Founder and CEO of New Heartland Group, about why brands have become over-reliant on data and under-invested in understanding consumers' lived experiences. They explore the New Heartland—a cultural segment representing 60% of Americans and $7–8 trillion in buying power—and discuss why values like family, community and faith often shape purchasing decisions more than traditional demographics. The conversation also examines how brands can move beyond targeting to build genuine cultural relevance in an increasingly AI-driven world.

What did you think of the conversation? Join us on Mintel's LinkedIn to continue the discussion about understanding what data misses, and visit Mintel.com to become a member of our free Spotlight community.

To gain a clearer view of how trust, community, relationships, and lived experience shape brand perception, shopper behavior, and customer loyalty among this consumer group, download the free The Visibility Gap™ report from Mintel today.

Don't forget to follow Mintel Little Conversation wherever you get your podcasts so you never miss an episode.

Host:

Andrew Davidson, Principal Strategist, Comperemedia

Guest:

Paul Jankowski, CEO and Founder of New Heartland Group

In this episode, Mintel explores the 2026 Global Beauty and Personal Care Predictions, unpacking how the industry is evolving beyond traditional definitions of beauty into a space where health, emotion, and authenticity take center stage. We dive into three key trends shaping the future:

• Metabolic Beauty: where beauty meets health at a cellular level, and products evolve into personalized, preventative tools powered by biomarker testing and bio-intelligent technology.
• Sensorial Synergy: where beauty shifts from results-driven to experience-led, using sensory innovation to influence mood, emotional wellbeing, and daily rituals.
• Beyond the Algorithm: The Human Touch Revolution: where consumers move away from hyper-polished perfection and toward beauty that feels real, expressive, and authentically human.

Together, these trends highlight a fundamental change: beauty is no longer just about appearance; it's becoming a tool for wellness, emotional connection, and self-expression. From diagnostic skincare to immersive sensory experiences and a renewed focus on human creativity, brands will need to rethink how they deliver value and connect with consumers.

Download the 2026 Global Beauty and Personal Care Predictions and get in touch with Mintel Consulting to apply these predictive insights to your specific growth goals.

Head over to Mintel’s LinkedIn to let us know what you think of the future of beauty, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew McDougall, Director of Insights, Beauty & Personal Care.

Guests:

Clare Hennigan, Principal Analyst, Beauty & Personal Care, Mintel.

Rosalia Di Gesu, Associate Principal Analyst, Beauty & Personal Care, Mintel.

Notes: What does it really take to turn information into insight — and insight into impact? Host Andrew Davidson is joined by David Faulkner, Senior Director at Mintel, as he reflects on a remarkable career championing the art of insight across some of the world’s leading food and beverage brands. Together they explore why bold thinking matters, how to move beyond data to meaning, and what the rise of AI means for the future of insight and creativity.

Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.

Head over to Mintel’s LinkedIn to let us know what you think of this discussion about bold thinking and the future of insights, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guests:

David Faulkner, Senior Director, Food and Drink Insights.

Additional links:

Video: “FAGE: Wherever You Want It” by FAGE Source: YouTube – https://www.youtube.com/watch?v=lNLhysjTVgE

Video: “Meet Lazlo: The Most Boring Pet in the World” by Catherine McEver Source: YouTube – https://www.youtube.com/watch?v=D7ai7MQgmSw

Video: “The Remote Work Revolution | The Prof G Show” by The Prof G Pod – Scott Galloway Source: YouTube – https://www.youtube.com/watch?v=hkWFeSmfAnA

Mintel experts speak with Tati Lindenberg, Chief Brand Officer of Unilever's Dirt is Good brand, about leadership, consumer trends & purpose-driven branding in FMCG. Tati shares insights on adapting to local markets while maintaining a global brand identity and the future of fabric care in a technology-driven world. Listen to the conversation to find out more about consumer trends in fabric care, sustainability efforts, and the significance of storytelling in advertising. 

Head over to Mintel’s LinkedIn to let us know what you think of this thought-provoking conversation about leadership in FMCG. Download Mintel's FREE 2025 Global Consumer Trends and get in touch with our consultants to learn more about how the trends apply to your brand. 

Coming this October: Mintel’s 2026 Global Consumer Predictions—insights to shape the year ahead; visit mintel.com to become a member of our free Spotlight community to get our latest updates.

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests: 

Tati Lindenberg, Chief Brand Officer, Dirt is Good, Unilever.

David Jago, Principal Consultant, Mintel Consulting.

Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our experts explore consumer sentiment surrounding US brands, and how they may need to rethink their marketing strategies. Are brands going to cut back on marketing spend? Listen to find out more!

Get in touch with our Consultants to learn about how shifting global trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests: 

Nicole Bond, Director of Marketing Strategy, Comperemedia.

Paris Hogan, Principal Consultant.

Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In the second episode of this series, our experts explore consumer sentiment surrounding US brands in Canada and the EU, discussing how localism is influencing consumer behavior, the complexities of brand perception, and strategies for US brands to navigate the landscape.

Get in touch with our Consultants to learn about how shifting global trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests: 

Nick Carroll, Director of Retail Insight, Mintel

Scott Stewart, Associate Director for Lifestyles and Retail, Mintel.

Mintel Little Conversation's new mini-series explore the impact of tariffs worldwide. The first episode explores the impact of tariffs on consumer sentiment and behavior in both the U.S. and European markets. Mintel consumer experts highlight the differences in consumer attitudes towards tariffs, the economic indicators affecting spending, and the strategies brands can adopt to navigate these challenges. 

Get in touch with our Consultants to learn about how shifting global trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests: 

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Rich Shepherd, Category Director - Financial Services and Social Research, Mintel.

Food and drink experts at Mintel discuss key innovative products and trends observed at the Natural Products Expo West. They explore the rise of hydration-focused products, the impact of upcycled ingredients, and the evolving snacking landscape. Listen to find out more about innovative cooking solutions, emerging flavors, and the importance of community and provenance in food products.

Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know which innovative products caught your attention at Natural Products Expo West. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host: Lynn Dornblaser, Client Advisor, Mintel.

Guests: Stephanie Mattucci, Director, Mintel Food and Drink.

Food and drink experts at Mintel explore key trends in 2025, focusing on the importance of nutrition, supply chain challenges, and the integration of technology in agriculture. Listen to find out how consumers are navigating contradictory desires for health and indulgence, the impact of global events on food sourcing, and the role of innovation in meeting evolving consumer expectations.

Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know what trend you think will have the most impact in 2025. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests:

David Jago, Principal Consultant, Mintel Consulting.

Jenny Zegler, Director, Mintel Food & Drink.

Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty, localism and minimalism, and, finally, back-to-basics through comfort, nostalgia and slow living.

Download Mintel's FREE 2025 Global Beauty and Personal Care Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests:

Alex Fisher, Associate Principal Consultant, Mintel Consulting.

Clotilde Drape, Global Beauty Analyst, Mintel.

Vivienne Rudd, Senior Consultant, Mintel Consulting.

Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.

Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.

Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests:

BJ Pichman, Principal Consultant, Mintel Consulting.

Lisa Dubina, Associate Director for Culture and Identity, Mintel.

Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.

Learn more about our Gen X and Seniors (65+) research and buy a report here.

Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here. 

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guest:

Jonny Forsyth, Senior Director, Mintel Food & Drink.

Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices.

Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here.

Head over to Mintel’s LinkedIn to share your take on consumer sustainability, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest:

Richard Cope, Senior Trends Consultant, Mintel Consulting.

Timestamps:

(00:00) Introduction to sustainability trends

(03:08) Consumer engagement with climate Change

(05:55) Global perspectives on climate change

(09:20) Demographics and climate engagement

(11:32) Skepticism and corporate responsibility

(13:47) The Value-Action gap in sustainability

(17:10) Emerging sustainable behaviors

(21:08) Health and sustainability intersection

(25:19) Brand strategies for sustainability

Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.

Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guest:

Jonny Forsyth, Senior Director, Mintel Food & Drink.

Timestamps:

(00:00) Introduction

(01:05) Importance of innovation in FMCG

(02:25) Decline of true innovation in the industry

(08:20) Impact of the economic downturn on innovation

(11:08) Rise of private label brands

(15:36) Need for big brands to innovate faster

(17:41) Embracing digital technology for innovation

(19:06) Understanding consumer needs and using data and AI

(21:28) Should brands focus on their core business or work on innovation

(25:47) Conclusion and key takeaways

Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.

Timestamps:

(00:00) Introduction and Advertising Spend for Paris 2024 Olympics

(04:38) The Impact of the Olympics on Fitness Trends

(10:54) Marketing Strategies During the Games

(19:19) The Merging of Pop Culture and Sports

(22:51) The Role of TikTok in Engaging Gen Z

(28:31) Key takeaways

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.

Diana Kelter, Associate Director, Mintel Trends, North America.

Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more!

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovate with confidence.

Timestamps:

(00:03) Introduction

(01:21) Discussion on Clean Label and consumer understanding

(04:40) NutriScore and its adoption

(06:52) WHO study on Ultra-Processed Foods

(08:45) Convenience and affordability as purchase drivers

(11:12) Industry response to Ultra-Processed Foods

(13:44) Regulatory challenges for the food industry

(15:33) Varying demographic perception to Ultra-Processed Foods

(18:03) What do young consumers think

(22:05) Key takeaways

Host: 

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

David Jago, Principal Consultant, Mintel Consulting.

Stephanie Mattucci, CFS, Director, Food and Drink Research, Mintel.

Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our research on the European Leisure market.

Timestamps:

(00:03) Introduction by Andrew McDougall

(01:18) General trends in consumer behaviour during Euro 2024

(04:40) German consumer behaviour and cultural influences

(06:58) Impact on the travel industry in Germany and the UK

(09:49) UK travel and hospitality industry reactions

(13:17) Influence on technology and retail sectors

(20:12) Brand campaigns about Euro 2024 that energise consumers

(26:10) Engaging consumers using social media during sporting events

(28:55) Opportunities for brands to engage with women during sporting events

(31:54) Takeaways

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests:

Paul Davies, Category Director, Technology and Consumer Leisure, Mintel.

Silvia Hondt, Senior Analyst, Travel and Leisure, Mintel.

Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.

Timestamps:

(00:00) Intro

(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI

(11:42) Risks of adopting new technology earlier than planned

(13:13) How should businesses devise an AI strategy

(19:40) Use cases and how AI supercharges experts in market research

(26:58) Using AI to create better models and analysis

(33:03) Evolution of AI in market research in the near future

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests:

Ben Arnold, Global Head of Data Science, Mintel.

Jason Thomson, SVP of Innovation, Mintel.

Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.

Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests: 

Ema Lazic, Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on beauty and cosmetics. 

Host: 

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guest:

Clotilde Drape, Global Beauty Analyst, Mintel.

Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Consulting and how Mintel helps brands make better strategic marketing decisions.

Host: 

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Melanie Bartelme, Associate Director, Mintel Food and Drink.

Michele Golden, Director, Mintel Consulting.

Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our health and well-being research and buy a report today.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Diana Kelter, Associate Director, Consumer Trends.

Jenny Zegler, Director, Mintel Food & Drink and Global Consumer.

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Brian Benway, Senior Analyst, Gaming and Entertainment, Mintel Reports US.

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany.

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!

Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.

Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!

Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.

Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more. 

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's products and solutions, browse our technology market research and buy a report today by visiting the Mintel Store.

Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a discussion of everything plant-based. Are we reaching peak veganism? Do opportunities still exist for meat alternatives brands? Listen to the conversation to find out how our experts think plant-based products will fare in the future.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Browse all our vegan and plant-based market research and buy a report today by visiting the Mintel Store.

Host:

Elysha Young, Associate Director, Mintel Trends, APAC.

Guests:

Alice Pilkington, Senior Global Food and Drink Analyst, Mintel Food and Drink.

Megan Stanton, Associate Director South APAC, Food and Drink and Purchase Intelligence Insights.

Dr. Simon Eassom, Executive Director, Food Frontier.

Host Andrew Davidson is joined by consumer experts Dana Macke and Jenny Zegler in a discussion about Mintel's 2024 Global Consumer Trend 'Relationship Renaissance'. The trend predicts that consumers who find comfort through screens at the cost of meaningful, real-life relationships, will seek new forms of intimacy for the sake of their physical and mental health. Listen to find out more about the underlying motivations that will drive consumer spending and how brands should react to changing consumer behaviours.

Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Dana Macke, Director of Mintel Trends, Americas.

Jenny Zegler, Director, Mintel Food & Drink.

 Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and buy a report today by visiting the Mintel Store.

Host: 

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

Host Lynn Dornblaser is joined by food scientist Stephanie Mattucci in a discussion about ingredients in food and drink that maintain brain function and support mood health. Do consumers really know the science behind buzzwords on product packaging? Listen to find out more about emerging ingredients to look out for - from everyday caffeine to ancient Ayurvedic medicine - and what marketers need to know before jumping into their next product innovation.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's research on functional ingredients, browse all our ingredients research and buy a report today by visiting the Mintel Store.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guest:

Stephanie Mattucci, CFS, Director, Mintel Food & Drink and Mintel Purchase Intelligence Research.

Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss how marketers are using astrology in campaigns. How are astrological signs impacting consumers' food and drink purchase decisions? Listen to the conversation to find out more about self-expression, decision paralysis, and astrology trends on social media.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's Global Consumer Trends, browse all our consumer research and buy a report today by visiting the Mintel Store.

*This episode is re-aired and was originally published in April 2022.

Host:

Elysha Young,  Associate Director, Mintel Trends, APAC.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Huiqi Ong, Senior Consumer Lifestyle Analyst, Mintel Reports.

Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

As Twitter undergoes a rebrand to 'X', will Meta's Threads replace Twitter? The newly dubbed 'Twitter killer,' Threads gained 30 million followers in the first 24 hours upon its release. Host Andrew Davidson is joined by media experts Marisa Frys and Rebecca McGrath for a discussion about what brands should know about Meta's newest text-based social media platform and its associated ecosystem.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's Media Landscape Report, browse all our consumer research and buy a report today by visiting the Mintel Store.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.

Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to consumers' growing sustainability concerns.

This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Check out all our consumer sustainability research at the Mintel Store. 

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests: 

Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Host Andrew Davidson is joined by sustainability expert Richard Cope in a discussion about how water shortages became the fastest-growing environmental concern among consumers over the past year. How should brands be thinking about the issue of water shortages? What do brands need to know about the impact of climate change and other government initiatives going forward? Listen to find out more about why consumer attitudes toward sustainability are changing and how brands should respond to these new demands.

This episode is an overview of the Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business.

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host: 

Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.

Guest: 

Richard Cope, Senior Trends Consultant, Mintel Consulting.

Host Elysha Young—joined by consumer and industry experts Shelley Mcmillan from Mintel Consulting and Sabeera Ali from Food Industry Asia—discusses how food and drink products play an important role in the health and wellness of consumers across Asia Pacific. Listen to learn how food and drink brands can better communicate health claims, why consumers are snacking differently, and how consumer preferences for healthy food and drink consumption have changed in recent years.

Head over to Mintel’s LinkedIn to share your thoughts on today's episode and visit mintel.com to become a member of our free Spotlight community. Learn more about how Mintel Consulting takes the guesswork out of a brand's process, solves business challenges and helps them move forward, faster and with confidence. Browse all our APAC consumer research and buy a report today in the Mintel Store.

Host:

Elysha Young, Associate Director, Mintel Trends, APAC.

Guests: 

Sabeera Ali, Senior Manager, Public Affairs, Food Industry Asia.

Shelley Mcmillan, Head of Mintel Consulting, South APAC.

Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordability living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times - as indicated by the lipstick effect.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's Economic Outlook Reports, browse all our consumer research and buy a report today by visiting the Mintel Store.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care

Guests:

Nick Carroll, Category Director, Retail, Mintel Reports 

Samantha Dover, Category Director, Beauty and Personal Care, Mintel Reports UK

Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit us to get a free copy of Mintel 2023 Global Consumer Trends, browse all our consumer research and buy a report today.

This episode is re-aired and was originally published in May 2022.

Host: 

Samantha Dover, Category Director, Beauty and Personal Care.

Guests: 

Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC. 

Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.

As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore our latest Lifestyle Reports (including British Lifestyles), browse all our UK research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Francesca Smith, Senior Research Analyst - Consumer Lifestyles, Mintel Reports UK.

Jack Duckett, Senior Consultant, Mintel.

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today. 

Read our latest blog on Gen Z to find out more.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Jonny Forsyth, Director, Mintel Food & Drink.

Will TikTok be banned? Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing with TikTok CEO Shou Zi Chew and the wider implications for businesses, advertisers and consumers. Do you want to know more about TikTok? Read this blog about key brand opportunities on TikTok, and catch up on what marketers need to know in podcast episodes 103 and 104.

Visit the Mintel store to explore our latest US social commerce research, browse all our eCommerce research here and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: 

Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.

Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

With China’s COVID-zero policy coming to an end, the world-wide cost of living crisis continuing, and a declining population rate, all eyes are on the Chinese consumer. The country is experiencing better-than-expected economic growth. So what are the priorities of Chinese consumers? How have their behaviors changed? What trends will we see in the region when it comes to travel, the cost of living, and an aging but digitally savvy population? And, what can the rest of the world learn from this dynamic and fast-changing market? Join host Elysha Young and experts Victoria Li and Shannon Liu for Episode 113, where they discuss consumer sentiments in China.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our Spotlight community.

Host:

Elysha Young, Associate Director, Trends, APAC

Guests: 

Victoria Li - Senior Trends Analyst, China

Shannon Liu - Senior Research Analyst, Travel and Leisure, China

Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 112 to discuss how brands can use AI technology and the wider implications for businesses. How and when will AI technology become mainstream? How do you become a winner in a disruptive environment? Listen as our experts discuss the opportunities and risks of AI in part two of the ChatGPT series.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia

Guests:

Brian Benway, Analyst, Gaming and Entertainment, Mintel Reports US

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany

Kicking off season five with a two-part series, Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 111 to discuss the technological breakthroughs in artificial intelligence (AI) and natural language processing (NLP): what are consumers asking their AI chatbots? Will we lose our jobs to robots? Listen as our experts cover all you need to know about the talk of the town - ChatGPT.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia

Guests:

Brian Benway, Analyst, Gaming and Entertainment, Mintel Reports US

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany

Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend 'Hyper Fatigue'. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, economic uncertainty and geopolitical tensions impact consumers differently, what role should brands play to support and engage? How concerned should marketers be with influences like social media and choice paralysis? And how can brands capitalise on the way consumers are feeling? Listen now to learn how brands can help consumers and themselves!

For even more insight on changing consumer behaviour, market expertise and strategic recommendations to drive better business decisions faster - now and in the future - download the FREE 2023 Global Consumer Trends report (https://mintel.com/global-consumer-trends).

Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Visit the Mintel Store to explore all our wellbeing-centered research and buy a report today (https://store.mintel.com/industries/health-and-wellbeing).

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Thomas Slide, Media and Technology Category Director, Mintel Reports UK.

Narmada Sarvanantha, Mintel Trends Analyst, UK and Ireland.

Michael Gallinari, Senior Travel and Leisure Analyst, Mintel Reports US.

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry.

For all the research and insights on the gaming industry, browse our technology reports. Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community. (https://mintel.com/mintel-newsletter).

Host:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests:

Brian Benway, Analyst, US Gaming Report.

Zach Emmanuel, Technology Analyst, Mintel Reports UK.