MindSet – Details, episodes & analysis

In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant strides in sensory and consumer science research, human-centered innovation, and food design. 

Join us as Victoria shares her incredible career trajectory, from her time at PepsiCo where she led sensory and consumer product insights for LATAM, to co-founding 5 Sense.i advisory. We'll explore how her expertise in business strategy, insights, and analytics has driven successful product developments and market insights. 

Victoria also opens up about her love for Mexican wine, offering a unique perspective on its rich flavors and cultural significance. Whether you're interested in the science behind food and beverages, the art of sensory experiences, or the vibrant world of Mexican wine, this conversation with Victoria Coutiño is sure to inspire and educate. 

Tune in to hear from a forward-thinking strategist and inspirational leader who is passionate about understanding consumer needs and creating meaningful sensory experiences. 

 🎧 

 #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior 

#Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast 

On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria. 

In our conversation, Andrew shares insights from his diverse career journey, spanning from academia to industry. We explore how his background in psychology, behavioral sciences, and the neuro basis of memory and emotions has shaped his approach to understanding consumer needs and developing innovative products. 

Join host Michelle Niedziela and Andrew Livermore for a lively discussion that delves into the intersection of science, consumer behavior, and product development. Whether you're a seasoned researcher or simply curious about the secrets behind your favorite products, this episode promises to inspire and enlighten. 🎧 

 #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior 

#Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast 

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In this episode we will kick off the new year with thoughts on where the market and consumer sciences field is going as well as where it's been. Tune in to hear more!  

Visit www.hcdi.net for more info!

🎙 🪢 We're back with a Season 2 flashback for The HCD MindSet! In this series, both Michelle and Kathryn will meet with various guests to discuss plenty of interesting info such as personal journeys in consumer research, relevant topics that our hosts and guests specialize in, & more! In today's flashback episode, both Michelle and Kathryn covered HCD's latest NeuroPolitical Study with President & CEO, Glenn Kessler. Watch as we dive into the background behind the study and some key findings from the final presidential debate leading into the 2020 Presidential Election.

Want to learn more? Check out our news release about this study!

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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢 Are you ready for another featured flashback episode with Kathryn and Michelle? This week, we are hitting up one of the most commonly discussed tools in consumer neuroscience, EEG. In this episode, they go over the benefits and limitations of the tool, as well as talk through some literature that used EEG in their research design.

Want to learn more? Download HCD EEG White Paper

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

• Kathryn on LinkedIn
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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢  #MindSetMonday is throwing back to a cool topic that is integrated in every Snapchat filter, Pokemon Go game, and so much more. In Episode 19, Kathryn and Michelle dive deep into the technology behind AR and its emerging impact on the consumer experience. As technology such as #augmentedreality evolves into a standard for consumers, what awaits us in the future of consumer insights?

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

• Kathryn on LinkedIn
• Michelle on LinkedIn

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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢  #MindSetMonday is throwing back to Episode #13 where Kathryn and Michelle cover the meaning behind Behavioral Coding and how to utilize this research method to gain deeper insights that identify patterns and motivations of consumers.

Want to learn more? Download HCD Behavioral Coding White Paper

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

• Kathryn on LinkedIn
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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢 We have another Featured Flashback going over one of the most popular tools in neuromarketing... Facial Coding! 😒😀🥲 Facial coding is a process used to collect and categorize displayed reactions via facial expressions. There's a lot to be said about using this tool appropriately and understanding its caveats. Before jumping into using facial coding, listen to our eleventh episode of MindSet to break down the pros and cons of this tool.

Want to learn more? Download HCD Facial Coding White Paper

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

• Kathryn on LinkedIn
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• YouTube - @HCDResearchInc.
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• Twitter - @HCDNeuroscience
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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢 #MindSetMonday has a big throw 🔙 to the FIRST double-digits episode! In Episode #10, Kathryn and Michelle discussed what brand tracking is, the different types of brand tracking, and ways that this type of consumer research is useful.

Want to learn more? Download HCD Brand Tracking White Paper

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

• Kathryn on LinkedIn
• Michelle on LinkedIn

HCD Research Website

MindSet Website Page

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Our Socials

• YouTube - @HCDResearchInc.
• LinkedIn - @HCDResearch
• Twitter - @HCDNeuroscience
• Twitter - @HCDResearchInc
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MindSet is excited to have each and everyone one of you join our curious conversations!

🎙 🪢 We are bringing it back to a Season 1 episode on this #MindSetMonday throw 🔙! Consumer science and market research love to talk about "Systems" Thinking, but what does that mean? Kathryn and Michelle break it down in this episode to explain where systems market research came from and its actual value in consumer research.

Want to learn more? Download HCD System Thinking White Paper

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

• Kathryn on LinkedIn
• Michelle on LinkedIn

HCD Research Website

MindSet Website Page

Sign up for HCD Newsletter 

Our Socials

• YouTube - @HCDResearchInc.
• LinkedIn - @HCDResearch
• Twitter - @HCDNeuroscience
• Twitter - @HCDResearchInc
• Facebook - @HCDResearch
• Instagram - @HCDResearch

MindSet is excited to have each and everyone one of you join our curious conversations!