The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry!
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EP 10:18 From Young Mom to Six-Figure Car Saleswoman: Harnessing Social Media for Immediate Car Sales
Season 10 · Episode 18
Tuesday, May 13, 2025 • Duration 54:03
Join Sean V. Bradley and L.A. Williams as they feature the incredible Toni Cornell, a true trailblazer in automotive sales who’s making waves with her innovative use of social media. From being a young mom to becoming a six-figure earner, Toni’s journey is nothing short of inspiring!
"I went from a 15-year-old mom to making over six figures. You know, I haven't needed state assistance." – Toni Cornell
In this episode, she opens up about how she’s leveraged her personal and business Facebook pages to generate leads, sell cars, and grow her network organically, creating lasting relationships along the way!
"I've been using social media for, I would say 10 years... and it's my main source of business." – Toni Cornell
Toni shares the secrets behind her content strategy, designed to foster personal connections and community trust. With the support of her manager, she dives into her transition from BDC to full-time sales, emphasizing the power of adaptability and a human-first approach, especially in an era dominated by AI. Plus, discover how AI technologies like Podium’s conversational AI are helping salespeople engage with customers continuously, enhancing their sales efforts. This episode is packed with game-changing insights you don’t want to miss!
Key Takeaways:
✅ Toni Cornell achieved an impressive feat in automotive sales, selling up to 51 cars in one month, primarily through social media strategies.
✅ By using her Facebook pages, Toni reaches nearly 300,000 people, with over 90,000 direct engagements, which translates to daily leads and consistent sales.
✅ Social media is not only about direct sales; Toni emphasizes the importance of community engagement, authentic content sharing, and building trust with followers.
✅ Integrating AI into sales processes can facilitate continuous customer interaction, allowing professionals like Toni to manage increased leads without compromising personal touch.
✅ Managers like Harry play a pivotal role in recognizing and nurturing talent, encouraging the use of innovative platforms like the Millionaire Car Salesman Network to drive success.
About Toni Cornell
Toni Cornell is a distinguished automotive sales professional who has mastered the art of selling vehicles through social media! Starting as a BDC representative, Toni has built an impressive career, selling up to 51 cars in a month and leveraging platforms like Facebook to expand her clientele. With over 17,500 organic followers and an engagement reach of 90,000 on her personal Facebook page, Toni has become a social media influencer in the automotive industry. Aside from her sales achievements, she is also recognized for her commitment to community service and advocacy!
Unlocking Success in Car Sales: Leveraging Social Media, Mentorship, and Innovation
Key Takeaways:
Social Media Mastery: Harnessing Facebook to generate leads and influencer-level engagement can significantly boost car sales.
Mentorship and Empowerment: A supportive management team can elevate salespeople, transforming potential into performance.
Innovation in a Changing Landscape: Staying ahead in the auto industry requires thinking outside the traditional dealership model.
Harnessing the Power of Social Media for Car Sales
In today's digital age, social media has emerged as an invaluable tool for car sales professionals looking to maximize their reach and influence. Leveraging platforms like Facebook not only enhances personal branding but also serves as a powerful lead generation tool. Toni Cornell, a standout figure in automotive sales, exemplifies this transformation with her impressive use of social media to drive business outcomes.
Toni's journey from a beginner to a leading salesperson showcases the monumental power of social media in sales. By cultivating a staggering 17,500 followers on her organic page, she managed to achieve an engagement level that reaches up to 300,000 people, with 90,000 directly engaging with her content. As she shares, "I have videos with up to 1.4 million views, and it's my main source of business."
What sets Toni apart is not just her ability to attract followers but also her strategic use of Facebook as a revenue-generating tool, earning $1,000 to $2,000 a month from ad revenue. This showcases the potential of social media to supplement income while bolstering sales efforts. Her story is a testament to the impact of integrating social media into a sales strategy, emphasizing how platforms like Facebook can become indispensable allies in a competitive market.
The Role of Mentorship and Empowerment in Sales Success
Behind every high-achieving professional is often a supportive mentor who recognized and nurtured their potential. For Toni Cornell, that mentor was her general sales manager, Harry, who not only identified her potential but also directed her towards invaluable resources to foster her growth. "I've been following it for a while. Someone just suggested it for me, and I really like the content, what you guys were about," Harry explains.
Harry's approach highlights a critical element of success: empowerment. By encouraging Toni to join the "Millionaire Car Salesman Facebook Group," he provided her with tools that propelled her knowledge and operations beyond traditional dealership expectations. Harry describes Toni as someone who "took off with it" and transformed her online presence into a consistent source of leads, thereby enhancing dealership sales without any direct dealership expenditure.
The essence of Harry's mentorship style lies in allowing salespeople to explore creative methods of growing their business while offering unwavering support. This strategy has propelled Toni to achieve remarkable feats, such as selling 51 cars in a single month. Her experience shows how encouragement and autonomy can unlock previously untapped potential within sales professionals.
Innovation: Leading the Auto Sales Industry into a New Era
In a rapidly evolving automotive landscape, innovative thinking has become non-negotiable. The traditional dealership model's limitations are becoming increasingly apparent, especially when contrasted with the fresh approaches of individuals like Toni Cornell. Her story is a blueprint for those looking to thrive amidst industry changes.
The proactive pursuit of alternative avenues, such as strategic social media utilization, not only fills the gaps left by traditional methods but also opens new doors for customer engagement. Harry, the GSM at her dealership, recognized this dynamic early on: "I didn't do anything with it. I didn't prospect it, I didn't work or lead. I wasn't in the CRM, didn't pay for it. It's all extra."
Such forward-thinking approaches are critical, especially in an industry where to remain stagnant is to fall behind. As dealerships face tighter competition and evolving consumer expectations, integrating innovative tools like AI chatbots and personalized social media campaigns can enhance customer experience and loyalty.
Gaining Traction: Elevating Car Sales through Creativity and Community
The journey depicted in this conversation serves as a powerful example of how combining social media prowess with effective mentorship can lead to unprecedented success in car sales. Toni Cornell's achievements underscore the profound impact that social media and community engagement can have on business outcomes. Her story is a reminder that in an ever-changing industry, innovation and adaptability remain the cornerstones of sustained success.
Supporting team members and equipping them with the tools to thrive is not just beneficial for individual professionals; it contributes to a dealership's overall growth and resilience. As Toni continues to forge ahead, her journey inspires others to explore how they can reinvent their practices and embrace the digital age's opportunities.
The account from the millionaire car sales podcast offers crucial insights into the changing automotive sales landscape. It shows that by embracing technology, mentoring talented professionals, and fostering a culture of innovation, dealerships can not only survive but thrive in a rapidly evolving marketplace.
Resources:
Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more!
ProMax: Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!
ProMax: Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry’s only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!
Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.
Bradley On Demand: The automotive sales industry’s top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!
EP 10:17 Find Out How a Successful Car Saleswoman Sells 62 Units on the Showroom Floor
Season 10 · Episode 17
Tuesday, May 6, 2025 • Duration 57:15
What happens when unstoppable determination meets next-level creativity on the sales floor? In this powerhouse episode of the Millionaire Car Salesman podcast, Sean V. Bradley sits down with automotive sales phenom Tiffany Jean Haggerty-Kruzer—a woman who’s rewriting the rules and setting new records at her Honda dealership.
"Too many people are busy selling the car when they should be busy selling the appointment." — Tiffany Jean Haggerty-Kruzer
From bold marketing moves to unexpected customer connection strategies, Tiffany brings an energy and perspective that will challenge everything you think you know about car sales. Her journey is real, raw, and packed with insights dealership professionals can’t afford to miss.
"When people tell me I can't do something... it makes me want to show everyone that I can do better than everyone else." — Tiffany Jean Haggerty-Kruzer
If you’re ready to think bigger, sell smarter, and stand out in your market, this episode is your blueprint. Just be warned: it might change the way you sell forever!
Key Takeaways:
✅ Innovative Marketing: Tiffany differentiates herself by using personalized postcards, lottery tickets, and relationship-building tactics to enhance customer engagement and satisfaction.
✅ Networking Strategy: Effective use of social media groups and reciprocal relationships with other local businesses boost her sales and referral network.
✅ Overcoming Challenges: Despite early gender bias, Tiffany's resilience and commitment to excellence propelled her to the top of her field.
✅ Family in Automotive Sales: Tiffany’s success has inspired her daughter to follow in her footsteps, building a successful career in car sales.
By treating customers as friends and continually fostering these relationships, Tiffany ensures a steady stream of referrals and repeat business.
Resilience Against Industry Challenges Leveraging Innovative Strategies and Technology Building Networks for Long-term Success
EP 10:08 From Average to Elite: The Blueprint for Automotive Sales Success
Season 10 · Episode 8
Tuesday, March 4, 2025 • Duration 45:56
In this episode of the Millionaire Car Salesman podcast, hosts Sean V. Bradley and LA Williams delve into the intensity and dedication required to succeed in automotive sales!
"If you want to sell more than 10 cars a month, you can't do what everybody's doing, or you're going to get what the majority is getting." - Sean V. Bradley
As February closes and March begins, they express concern over the struggles dealers face in adapting to a shifting market. Sean highlights the necessity of consistent effort and willingness to push beyond average performance, leveraging the parallel between sales success and weightlifting: both require heavy lifting and dedication for exceptional results!
"Success in automotive sales is just like weightlifting; it requires effort, consistency, and the willingness to push beyond the average." - Sean V. Bradley
The episode emphasizes the importance of deep, relentless training for salespeople, BDC reps, and managers within the automotive industry. Sean and LA explore why many professionals avoid the hard work necessary to excel, touching upon key concepts such as the Mastery of scripts, effective social media engagement, and the innovative use of AI in daily operations. The hosts also underscore the critical nature of following through on these practices and engaging habitually in self-improvement strategies to achieve and maintain success!
"Challenge yourself to do the thing you've been avoiding and commit to doing it today." - LA Williams
This episode unpacks the heavy lifting involved in becoming a top performer, guiding listeners to employ a disciplined approach for sustained growth and profitability!
Key Takeaways:
✅ Heavy Lifting in Sales: Success in automotive sales parallels weightlifting in that both require intense effort and consistent practice.
Elevate Your Car Sales Game: Proven Strategies for Maximum Profitability The Weight of Success in Automotive Sales The Imperatives of Mastery: From Training to Application Utilizing Advanced Resources to Multiply Effort Recapping Insights and Challenges Ahead
EP 7:10 Blind Street Vendor in Arizona, Goes From Selling Mops to Dream Job of Selling Cars
Season 7 · Episode 10
Tuesday, March 14, 2023 • Duration 49:54
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams sit down with Sebastian Ibanez, a blind car salesman, and Tim Brown, dealer principal at Brown Brothers Automotive in Arizona. Sebastian’s story begins with him selling mops, bikes, blankets, selling anything. Still, after ten years of selling anything he could get his hands on, Sebastian finally landed his dream job selling cars! What makes a good salesperson? What are Sebastian’s fundamental skills? Tim Brown breaks down how Sebastian has taken the position by storm! Sebastian has been able to harness his network, his social media, and the dealership’s team to promote his brand as a car salesman. Life is a team sport, and finding the right teammates can make the most of all opportunities.
About Sebastian Ibanez
Sebastian Ibanez is a true salesman. He’s been selling things his whole life, not allowing his blindness to stop him. Sebastian put himself out there to provide for his family, using humor and his personal skills. Selling everything from mops to blankets to bikes on the corner, after getting local news attention, Sebastian was connected to Tim Brown, who gave Sebastian his first car salesman job. Sebastian is excited to begin the next chapter of his life.
About Tim Brown
Tim Brown is 4th generation owner of a used car dealership. Tim and his seven brothers grew up doing part-time summer jobs in the detail department, body shop, and parts department every summer. At 17 years old, Tim got married and started working in shipping and receiving before moving to new and used car inventory. Tim recalls his dad did NOT want him in the car industry, but Tim begged his dad’s partner every time he saw him give him a chance to sell cars. Since then, Tim has worked on the sales floor, in the finance department, until landing his store in 2010. Tim’s been fortunate enough to be part of the #1 retail Chevy store in the nation and the #2 Nissan store in the country.
About Brown Brothers Automotive
Brown Brothers Automotive has years of experience in the business and has helped us develop relationships that we utilize for your benefit. Such as the relationships we’ve developed with our lenders to ensure you the best rate. We spend a great amount of time researching every vehicle we sell to ensure that our prices reflect true market value so that you don’t need to spend hours negotiating. We already did all the hard work for you! Our financial staff will work hand-in-hand with you so that you get the best deal every time.
EP 7:09 How to Create an Unfair Competitive Advantage Selling Cars
Season 7 · Episode 9
Tuesday, March 7, 2023 • Duration 48:06
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams are back together and answering the Millionaire Car Salesman Facebook Group questions. If you’ve ever asked yourself any of the following questions:
What are the five most important things a new salesperson should focus on as they begin their new career?
Are you new to the automotive industry?
Wondering how to market your previous work experience into a job in the automotive industry?
What are the best franchises to work for?
How can you maximize your internet efforts?
These questions build the foundation for the automotive sales force of today and beyond. So arm yourself with the answers to build your own future.
About Dealer Synergy
Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training!
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
EP 7:08 How to Utilize Artificial Intelligence, Automation, and Technology to Sell More Cars with Less Aggravation
Season 7 · Episode 8
Tuesday, February 28, 2023 • Duration 01:24:25
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, is joined this week by special guest Robert DeGeorge, the Director of Product Consulting at VinSolutions, where they take a deep dive into the growing world of Artificial Intelligence (AI) and how AI is changing the automotive industry. AI can help automotive sales teams prioritize lead follow-up, find better leads, find more leads, and ultimately accelerate the path to purchase, but how does this work?
Robert introduces three VinSolutions AI products: Vanessa, AMP, and Automotive Intelligence, and how clients can implement these products to increase their leads. Listen in and learn how AI, VinSolutions, and Dealer Synergy can help you.
About Rob DeGeorge
Robert DeGeorge has worked with VinSolutions for 11 years, working his way up from Senior Product Consultant to Director of Product Consulting. Robert is an experienced automotive industry professional who's dedicated to transforming the way the world buys, sells, owns, and uses vehicles by leading teams that specialize in helping dealers leverage technology to improve their business.
About VinSolutions
VinSolutions’ automotive software solutions integrate your systems and tools to deliver a single view of the customer across your dealership, so you can maintain relationships and make more repeat sales.
Car dealers rarely engineer CRMs, and that’s the problem VinSolutions fixes. Software developers don’t understand what it takes to sell cars every day. At VinSolutions, our developers are informed and guided by people just like you: car dealers. Our sales, support, performance management, and product management teams are all full of former dealership employees.
EP 7:07 Live Q&A From The Millionaire Car Salesman Facebook Group, #1 In The Automotive Sales Industry
Season 7 · Episode 7
Tuesday, February 21, 2023 • Duration 45:02
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, joined by Tianna Mick, AKA T Got Your Keys, answer questions posted on the Millionaire Car Salesman Facebook Group. The Millionaire Car Salesman Facebook group is the most interactive community in the automotive industry with over 24,500 active automotive sales professionals! This free community is here to ask questions, network, and learn together.
Join the Millionaire Car Salesman Facebook Group today! Our ever growing community is here to celebrate your highs and learn how you can be the next Millionaire Car Salesman!
About Tianna Mick, aka T Got Your Keys
Tianna Mick, fresh off of the showroom floor, focuses on Business Development and Industry Relations for Dealer Synergy. She was consistently the top-grossing salesperson, averaging 20+ units and generating $9K – $10K each month in personal income at only 19 years old. Tianna is globally recognized for her award-winning TGotYourKeys.com website, which was voted as the #1 Personal Website in the Automotive Industry.
Additionally, Tianna is a NADA 2022 Speaker, Multi-time Digital Dealer Speaker, Internet Sales 20 Group Speaker, voted/awarded #1 Influential Female Car Salesperson of 2019, published in Digital Dealer Magazine, and an expert at showroom sales, lead/referral generation, customer satisfaction, and personal/business branding. Most recently, General Motors invited Tianna to speak on the importance of Diversity, LGBTQ+ Communities, Realities, & Economics in the Automotive Industry
About Dealer Synergy
Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training!
EP 7:06 Automotive Sales Manager, Franca Vidal, Breaks Down How She Supports Thousands of Car Dealerships
Season 7 · Episode 6
Tuesday, February 14, 2023 • Duration 01:08:11
This week on the Millionaire Car Salesman Podcast, Sean, V., Bradley, interviews Franca Vidal, the head of his client Success department at Dealer Synergy. They discuss the challenges she’s seen at dealerships in her years as the head of a department at overseas 3,700 rooftops.
Everything from challenges with HR, accountability, management, execution, and a whole lot more.
About Franca
Franca Vidal-Vamvakidis is the Performance Coach Manager and head of our Client Success Department at Dealer Synergy. With 9+ years of experience at Dealer Synergy, she is known as “Air Traffic Control” for everything Dealer Synergy. This includes Phone Training / Support, Mystery Shopping, CRM, HR, and specializes in ROI / Scorecards.
About Dealer Synergy
Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training!
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
EP 7:05 Trial Closes, Closes, & Advanced Sales Strategies with a 40+ Car Salesman
Season 7 · Episode 5
Tuesday, February 7, 2023 • Duration 01:02:22
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams, break down how top salesmen optimize their sales strategies. How to maximize social media, how to talk to people, and manage expectations. What are the things that separate basic automotive sales associates from top-performing associates?
Joining Sean V. Bradley and LA Williams is Stephen Fucile, the host of The Steve Fucile Show. Stephen has sold 44 units in a single month. Stephen puts emphasis on the personal connection with the clients on a personal level and being flexible when your client is landed on the wrong car, and knowing how to shift the client's expectations. Listen in to learn some tips and tricks to up your game so you, can join the Millionaire Car Salesman status.
About Stephen Fucile
Stephen got this start in the Car business in 1994 in Austin, TX. He worked for several franchises and struggled for years as a young Salesman. Moving to Houston, TX, at 20 years old, turned everything around. He quickly caught footing, and something clicked. He rose to the leaderboard and maintained his work with Munday Chevrolet for 9 years. Selling over 300 cars a year for most of that time!
Eventually, moving into management and staying on for 3 more years. A New Car Directors position became available at Newly opened Toyota store, which connected him with the eLead CRM company. He signed on as a National Sales Trainer for the eDesk. Traveling the country and soaking up the experience. The last ten years have been spent in the independent space. Stephen is also launching his Podcast, The Steve Fucile Show, on January, 9th, 2023, on Youtube.
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
: is the #1 resource for automotive sales professionals, managers, and owners. Also, join today!
EP 7:04 Proactive Car Salesman Sells 13 Cars In His First TWO Weeks
Season 7 · Episode 4
Tuesday, January 31, 2023 • Duration 49:58
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley interviews a brand-new car salesman, John Oyekunle, but what sets John apart from other new employees is he's already clocked a month of training in Bradley on Demand before he got his first sales job. John credits Bradley on Demand for prepping him to sell five units in his first two days!
How can dealerships and managers facilitate an environment encourages more sales consultants to be like John? Training is always crucial because, with training, your sales team becomes independent. They become independent in building their client book and posting on social media like Instagram, TikTok, etc. Instead of waiting for the "Up Bus." Tapping into your sales team's potential and optimizing their time with content creation, networking, and being personable with clients once they get them into the sales room to build their potential.
About John Oyekunle
John Oyekunle was born in Nigeria and now lives in Miami, Florida. He’s brand new to the automotive industry and is already making his mark. John discovered the Millionaire Car Salesmen Podcast before getting his first car salesman job. He took the initiative and bought Bradley on Demand to learn everything he could about the industry. John walked into Infiniti and got hired on the spot!! On his first day on the showroom floor, he sold 2 cars! John is a success story in the making!
About Sawgrass Infiniti
The Sawgrass INFINITI Commitment to Service with our long-standing commitment to customer service, we've earned our reputation in the Tamarac, Florida, area as the premier INFINITI dealership. We also serve our customers in Plantation, Sunrise, Davie, and Cooper City. At Sawgrass INFINITI, our goal is to help you find a new INFINITI or maintain your used INFINITI vehicle.
Resources
✅ Focus on Customer Relations:
About Tiffany Jean Haggerty-Kruzer
Tiffany Jean Haggerty-Kruzer is a seasoned automotive sales professional with over 23 years of experience in the industry. Starting her career in 2001, Tiffany has demonstrated exceptional skill and resilience, transitioning from selling cars at a Honda dealership, where she is currently the top saleswoman, to becoming a notable figure in the automotive sales community. Known for her ability to sell over 60 cars in a month, Tiffany not only excels in vehicle sales but also in building meaningful customer relationships and inspiring fellow sales professionals. Her daughter, Liana Nikel, is also a talented salesperson in the automotive industry, working with GMC and achieving success early in her career!
The Path to Success: Insightful Lessons from a Female Automotive Trailblazer
Key Takeaways:
Embrace resilience in a challenging automotive environment, especially as a woman in a male-dominated industry.
Harness innovative strategies and technology to maximize efficiency and sales outcomes.
Foster invaluable networks and relationships within the industry and community for sustained success.
The automotive industry, like many others, is often seen as a male-dominated space. Yet, trailblazers like Tiffany Jean Haggerty-Kruzer have shattered these perceptions, proving that women can excel and redefine success in car sales. This engaging conversation between Sean V. Bradley, LA Williams, and Tiffany reveals insightful themes centered around resilience, innovation, and networking. Each of these themes is crucial for anyone looking to thrive in the automotive sales world.
Resilience is a recurring theme throughout the transcript. Tiffany's journey in the automotive industry wasn't smooth from the outset. Her initial challenge was during a job interview with a BMW dealership, where her potential was prematurely judged based on her gender. "The manager walked in, saw I was a female, and walked right back out," she reflects, with a sense of triumph over what would have discouraged many.
Such prejudices, unfortunately, aren’t rare. Many women in various industries face similar biases. Tiffany’s story serves as an inspiring testimony that challenges are not roadblocks but stepping stones to success. Her approach is clear: "Pretty funny because that honestly gives me more drive. When people tell me I can't do something…it makes me want to show everyone that I can do better than everyone else."
The broader implication is a call for resilience in the face of unfair treatment and stereotypes, advocating for perseverance and persistence. Tiffany's success speaks to those who doubt their capabilities in overcoming industry-specific hurdles and provides a beacon of hope for aspiring female professionals.
Innovation, especially in terms of leveraging tools and personal strategies, is crucial for sustained success in the automotive industry. Tiffany illustrates a clear understanding of how standing out requires more than just conventional techniques. She asserts, "I always wanted to be different than everyone else because that's what makes you successful."
Her use of handwritten postcards, light-hearted lottery tickets, and the creation of evidence manuals highlights a sophisticated approach to building relationships and enhancing customer engagement. She explains, "People don't like to open up envelopes, you know, too much. So, I really feel that if you have it on a postcard and they get it in the mail, they're going to read it right away."
Additionally, there’s an emphasis on the integration of technology and automation in streamlining operations. Bradley's advice regarding AI underscores the importance of embracing technological advancements. "I would love to be able to promote your business," Tiffany concurs, signaling an openness to adopting innovative tools that can further accentuate her already effective strategies. Such tools can increase productivity and allow industry professionals to scale their efforts, revealing the potential impact of technology on sales efficiency.
Networking within the industry and broader community is an essential element of Tiffany's success story. Her strategy in creating valuable, sustained relationships lays the foundation for reliable referrals and repeat business. Her community engagement, characterized by distributing business cards with donuts to banks and clothing stores, exemplifies her proactive approach to fostering relationships.
"Basically, I have just…one big friendship because they'll know who to call when they need a car," she shares, underscoring the importance of turning customers into long-term allies and advocates. This relational approach allows her to close a significant number of referral-based deals each month and steadily build her reputation.
Professionals in the automotive industry can learn from Tiffany's approach to networking. By developing reciprocal relationships, such as with mortgage brokers and real estate agents, sales associates can create a widened network of potential customers and referrers. The broader implication here is the undeniable value of community integration and professional alliances in achieving robust, long-term success.
Without limiting herself to traditional norms, Tiffany has utilized a combination of personal initiative, relationship-building, and innovative thinking to redefine success in the automotive world. For emerging and seasoned professionals alike, her approach presents actionable insights: aim for excellence irrespective of prejudice, employ technology to enhance efforts, and cultivate indispensable networks. Through these insights, Tiffany Jean Haggerty-Kruzer not only stands as a model for female empowerment but also as a luminary for all who strive to excel in the automotive sales industry.
Resources:
Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more!
NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more!
Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!
NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more!
Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry’s only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!
Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.
Bradley On Demand: The automotive sales industry’s top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!
✅ Training and Mastery: To excel, automotive professionals must commit to rigorous training routines, developing mastery in scripts and customer engagement.
✅ Utilizing Technology and AI: Innovative tools like Podium's AI, Jerry, can significantly enhance lead conversion, enabling dealerships to maximize efficiency.
✅ Cultivating Hard Work Ethos: A strong "why" and intrinsic motivation are crucial drivers for overcoming challenges and pushing sales figures.
✅ Community and Collaboration: Engaging with professional networks such as the Millionaire Car Salesman Facebook group can provide valuable support and insights.
About Sean V. Bradley, CSP
Sean V. Bradley, CSP is an entrepreneur, published best-selling author, speaker and award-winning international trainer. He is a 17-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 500 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for over 25 years. Sean and his Dealer Synergy team are a 16-time Dealers’ Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Media Provider” in the Automotive Sales Industry.
Sean has personally trained over 100,000 Automotive Sales Professionals in 3,900 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 9,500 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Washington DC, Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million downloads! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 28,500+ automotive professionals.
About LA Williams
LA Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person’s phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master’s Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.
LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.
Key Takeaways
Success in the automotive sales industry requires discipline, consistency, and a willingness to go beyond average efforts.
Training and skill mastery are paramount, with a focus on cyclical learning and practical application.
Engaging in multifaceted sales strategies and maximizing available resources can significantly enhance sales performance.
In the ever-evolving world of automotive sales, clear vision and persistent effort are non-negotiable for those aiming to surpass the mediocrity that ensnares so many. In a candid exchange of ideas, automotive sales experts LA Williams and Sean V. Bradley unravel the secrets to transcending average sales performance, echoing the fundamental truth: selling cars isn't just about the transaction; it's about agility, discipline, and training.
Success in the automotive realm doesn’t arrive unbidden; it needs to be earned through strategic effort and consistency. Bradley’s analogy, “Why don’t people lift weights? Because they’re heavy,” aptly captures the essence of pushing beyond average—where the real challenge and potential for more significant earnings lie.
“If you want the things that the average person doesn't have, you've got to be willing to do the things that the average person isn't willing to do,” Bradley proclaims. This call to action extends across roles in the dealership, from salespeople to dealer principals, emphasizing that mediocrity's shackles can only be broken through a dedication to diligent effort.
For salespeople striving to sell more than the industry average, Williams highlights the necessity of buckling down and not waiting until career pressures peak. “Help should have been happening for the last 90 days,” Williams insists, stressing the importance of proactive practice and continuous improvement.
The training process in the automotive industry is pivotal to transforming raw information into actionable results. Williams and Bradley delve into the critical nature of training, positing, as Bradley affirms, “Information without application is just information. But information with application equals transformation.” This underscores the need for time, experience, and relentless repetition to ensure true evolution within sales practices.
Real training, according to Williams and Bradley, goes far beyond simply absorbing new information. “Training is not really training, it's just exposure,” notes Williams. The magic occurs when exposure is met with practice and implementation, transforming knowledge into ingrained skills. Bradley emphasizes the systemic advantage when you become a “master of your craft,” analogizing mastery to chess over checkers—more strategic and intentional.
In today's technologically advanced sales environment, leveraging innovative tools and platforms can significantly enhance performance. Recognizing AI’s potential, LA Williams highlights the efficiency of platforms like Jerry, Podium's AI-powered tool. Describing how Jerry can work tirelessly, Williams stresses its role in facilitating lead conversion by booking test drives and staying attuned to customer interactions without human intervention.
Alongside AI, Bradley discusses the importance of ensuring robust utilization of existing CRM systems, often overlooked tools (“a dusty treadmill,” he quips) capable of transforming sales operations when employed comprehensively. He encourages sales professionals to broaden their approach, engaging in social selling, honing in on video follow-up skills, and utilizing resources that set them apart from competitors.
Engaging with resources like the Millionaire Car Salesman Facebook Group also allows for networking and learning from over 30,000 automotive professionals. It's an untapped vein of knowledge and community, offering real-time insights and adapting to contemporary challenges in car sales.
Echoing the significance of industry standards and best practices, Bradley challenges listeners with an essential question: “What's one heavy thing you've been avoiding in sales? Commit to doing it today.” This invitation is not just a call for introspection but a launchpad for actionable change in one's sales approach. Williams adds, "Whatever it is…commit to doing it come hell or high water. Right? You're going to do it. Right. It's just going to happen regardless."
As Bradley and Williams elucidate, transcending the status quo in the automotive industry requires both the courage to confront hard truths and the wisdom to apply lessons learned. Success isn’t a fluke; it’s a well-earned outcome of practice, repetition, and the relentless pursuit of betterment, echoing Bradley’s poignant advice to never practice with real customers—only with fellow practitioners until perfection in approach is achieved.
In the landscape of automotive sales, those who rise to the challenge and embrace discomfort discover not just the finesse of closing a deal but the unraveling of untapped potential in themselves.
Resources:
Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more!
NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.
Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!
NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.
Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry’s only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.
Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.
Bradley On Demand: The automotive sales industry’s top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!
VinSolutions’ vision is for dealerships to change for their consumers, who are now more informed than ever. We help dealerships show they know their consumers and want to provide them with information through more useful virtual showrooms, timely, relevant communications, and every connection consumers experience. With more access to automotive intelligence and a deep understanding of sales processes and communications, VinSolutions helps you make every connection count.
About Dealer Synergy
Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training!
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing, and Certification Platform. With over 8,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often, and more profitably!
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!
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