Meta Ads: Under the Hood – Details, episodes & analysis

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Meta Ads: Under the Hood

Megan Winter

Business

Frequency: 1 episode/14d. Total Eps: 95

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let’s dive in!

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Apple Podcasts

🇬🇧 Great Britain - marketing
11/08/2026
#100
🇬🇧 Great Britain - marketing
10/08/2026
#54
🇨🇦 Canada - marketing
09/08/2026
#71
🇨🇦 Canada - marketing
08/08/2026
#27
🇺🇸 USA - marketing
02/08/2026
#99
🇩🇪 Germany - marketing
28/07/2026
#65
🇨🇦 Canada - marketing
15/07/2026
#93
🇨🇦 Canada - marketing
14/07/2026
#52
🇨🇦 Canada - marketing
13/07/2026
#31
🇬🇧 Great Britain - marketing
08/07/2026
#53

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Shared links between episodes and podcasts

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https://www.meganwinter.com.au/facebook-ads-mastermind
24 shares
https://www.lumemarketing.com/services-meta-media-buying
16 shares
https://www.lumemarketing.com/quiz-ads-boss-or-agency
16 shares

https://www.instagram.com/meganwinter
108 shares
https://www.instagram.com/lumemarketing
16 shares
https://www.instagram.com/gigibibshop
2 shares

https://www.facebook.com/chrissy.dupe?mibextid=LQQJ4d
2 shares

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Score global : 53%

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Horror Stories of Agencies Past

Season 2

Monday, February 17, 2025 • Duration 22:24

They tell you what you want to hear, show you all their best moves, even make things “Facebook official”.

And then, all of sudden, they’re treating you like you’re just a number, palming you off to the intern, and giving you cookie-cutter solutions.

Is it just me or do most ad agencies kinda suck right now? And don’t even get me started on coaches.

I’ve heard all the horror stories, so in honour of our new “It’s Not You, It’s Them” campaign I thought I’d dedicate this episode to some of those horror stories. Strap in.

Resources, Links & Mentions:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

Check out our recent campaign, “It’s Not You, It’s Them”

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How Much Ad Spend to Hit Your Revenue Goal?

Season 2

Monday, February 10, 2025 • Duration 20:48

Ever wondered how much you should actually be spending on ads to hit your revenue goal?

In the agency, this is one of the first things we figure out for our clients. We reverse-engineer their ad spend based on their revenue target—because without a clear goal, how do you know if your ads are actually working?

And yet, every time we ask a new client “What’s your revenue goal?”, we get the same response:

“No one has ever asked me that before.”

That blows my mind.

How can we have a successful ad campaign without knowing what success looks like?

At Lume Marketing, we don’t do guesswork. We love data, and we love to reverse-engineer everything so your ad spend actually makes sense.

In this episode, I lift the hood on how we do that and show you how you can do the same.

Resources, Links & Mentions:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

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Unlocking the Power of Value Perception: The Heart of Effective Marketing

Episode 52

Wednesday, January 31, 2024 • Duration 16:37

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering.

In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did.

Together, we’ll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you.

This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.

I hope you enjoy the episode.

Links mentioned in the show:

Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience - https://sites.libsyn.com/441627/unveiling-the-fab-framework-crafting-facebook-ads-that-speak-to-your-audience

Facebook Ad Success: Defining Your High-Value Audience - https://sites.libsyn.com/441627/facebook-ad-success-defining-your-high-value-audience

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience

Episode 51

Wednesday, January 24, 2024 • Duration 12:39

In today's episode, I'm excited to share with you a special framework that we use at our agency and teach in our mastermind classes. This framework is a powerful tool to help you sell more in your online store.

By listening to this episode, you'll learn about the framework that can transform how you sell products online, and discover how to create marketing that really sticks and effectively sells your products.

This is the same framework that has helped our students and clients achieve great success. I'm eager to share these insights with you, so you can apply them to your own online store.

I hope you enjoy the episode.

Links mentioned in the show:

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

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Facebook Ad Success: Defining Your High-Value Audience

Episode 50

Wednesday, January 17, 2024 • Duration 15:15

Today we're going to dive deep into finding your high-value audience. And we're not just scratching the surface here – it's about getting super clear on who you're talking to, way beyond just basic age or gender.

By listening to this episode, you'll understand why knowing your audience is about more than just demographics. I'll show you how to really get to know your audience and why it’s crucial for your business.

Learn techniques to identify and connect with your high-value customers and discover how this deep understanding can massively benefit your eCommerce strategies.

Get ready for an insightful episode where you'll learn how to truly connect with your audience on a deeper level. This isn't just another marketing talk; it’s about making real connections that count.

I hope you enjoy the episode.

Links mentioned in the show:

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

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Inventing your own product with Chrissy Dupé

Episode 49

Thursday, January 11, 2024 • Duration 47:46

In today’s episode, I talk to Chrissy Dupé from Gigi Bib.

Chrissy opens up about her incredible journey, transforming a simple idea into an amazing product.

From the drawing board to manufacturing, and then mastering the art of marketing, she shares it all. Her passion and authenticity shine through every step of her journey.

This episode is more than just business talk. It's about making an impact, creating value, and the beautiful balance between generating income and making a difference.

I hope you enjoy the episode.

Links mentioned in the show:

Gigi Bib Website - https://www.gigibib.com.au/

Gigi Bib Instagram - https://www.instagram.com/gigibibshop/

Chrissy Dupé Profile - https://www.facebook.com/chrissy.dupe?mibextid=LQQJ4d

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

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How to set up and use a Weekly Tracking Sheet for eCommerce Success

Episode 48

Wednesday, January 3, 2024 • Duration 14:17

In today’s episode, I discuss the importance of a weekly tracking sheet for eCommerce success.

I talk about why it's so important, how you can set one up, what key metrics to measure, and how you can actually use this to drive your business forward so that you can make data-driven decisions, spot trends, continuously improve your business and not let amazingly valuable information slip through the cracks.

This episode is going to be quite hands-on, so you might want to grab a pen and paper. Let’s learn how a simple tracking sheet can be a game-changer for your eCommerce business.

I hope you enjoy the episode.

Links mentioned in the show:

Facebook Ads Success Metrics Tracking Sheet - https://meganwinter.ck.page/5947090b8f

Get Ahead in 2024: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year - https://sites.libsyn.com/441627/get-ahead-in-2024-how-to-plan-your-online-stores-promotions-content-calendar-for-the-entire-year

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

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How to Optimise your Facebook Ads for Never-Ending Improvements

Episode 47

Wednesday, December 27, 2023 • Duration 17:30

Did you know that I was a massive nerd for science and math in school? I've always been fascinated by data, and guess what? Facebook ads are like a big, exciting science experiment.

Today, I’ll show you how to think like a scientist to understand and work with Facebook ads. Together, we’ll find out how to use this mindset to get the best results for you and your business.

By listening to this episode, you'll learn how to keep getting better with your ad strategies, so if you're ready to put on your scientist's hat and dive into the world of Facebook ads, this episode is for you.

I hope you enjoy the episode.

Links mentioned in the show:

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

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Facebook Ads Success Must-Have Ingredients

Episode 46

Wednesday, December 20, 2023 • Duration 16:03

Today, we’re going to talk about Facebook ads, and how they're not just a magic solution or a quick fix for your business. Instead, we’ll explore what you really need to make them successful.

By listening to this episode, you'll learn what Facebook ads are and what they aren't, discover why Facebook ads aren't a silver bullet and what you actually need to make them effective, and you’ll find out how to set up a solid strategy to turn those ad views into real profits.

In this episode, I'll share tips on how to prevent flushing money down the drain and instead, make Facebook ads a profitable tool for your business. If you’re looking to make your Facebook ads truly work for you and bring in real results, then this episode is a must-listen.

I hope you enjoy the episode.

Links mentioned in the show:

The Art & Science of Magnetic Messaging - https://sites.libsyn.com/441627/the-art-science-of-magnetic-messaging

Megan’s Instagram - https://www.instagram.com/meganwinter/

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How to use ChatGPT to write your Social Media posts for you

Episode 45

Wednesday, December 13, 2023 • Duration 13:19

In today's episode, I'm excited to guide you through using ChatGPT to craft your social media posts. If you found last week's episode on using ChatGPT for ads helpful, and the previous week's tips for planning your 2024 promotions and content valuable, you're going to love this!

By listening to this episode, you'll learn how to use ChatGPT to write engaging social media posts and emails. You’ll discover how AI can streamline your content creation process. I’ll show you exactly how to leverage ChatGPT for organic social media content.

This episode is packed with useful insights on harnessing the power of AI for your eCommerce store. It's a must-listen if you're looking to take your social media game to the next level.

I hope you enjoy the episode.

Links mentioned in the show:

How to Plan Your Online Store’s Promotions & Content Calendar for the Entire Year - https://meganwinter.com.au/podcast/episode-43-get-ahead-in-2024-how-to-plan-your-online-stores-promotions-content-calendar-for-the-entire-year/

How to use ChatGPT to write excellent Facebook Ad Copy for you - https://meganwinter.com.au/podcast/episode-44-how-to-use-chatgpt-to-write-excellent-facebook-ad-copy-for-you/

Megan’s Instagram - https://www.instagram.com/meganwinter/

Mastermind Waitlist - https://meganwinter.com.au/mastermind

Meta Ads: Under the Hood – Details, episodes & analysis

Podcast details

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Apple Podcasts

Spotify

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Apple Podcasts

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Meta Ads: Under the Hood – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other45

Instagram6

Facebook1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other45

Instagram6

Facebook1

Apple Podcasts

Spotify