Mediaworks Digital Masterclass – Details, episodes & analysis

In this episode, we explore the dynamic relationship between paid and organic social media strategies. Our experts dive into the unique strengths, challenges, and trends shaping each approach, highlighting how both can drive engagement and brand visibility. But the real magic happens when these two strategies are combined. Tune in to learn how integrating paid and organic social can amplify your reach, boost performance, and create a winning digital strategy.

In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge.  From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape.  Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.
Tune in to the final Mediaworks Masterclass of the year, as we explore the hype, breakthrough campaigns, noteworthy news, and game-changing technology developments that defined the last twelve months. Whether you're a marketer or simply curious about the marketing world, this episode is your front-row seat to a year of innovation, challenges, and successes.

Research shows that 86% of buyers are willing to pay more for a better customer experience, but only 1% believe that businesses consistently meet those expectations. As more and more people move to product and service delivery online, those organisations that can evolve and reimagine their customer experiences in a digital world will set themselves apart from their competition.

In this Mediaworks Digital Masterclass, our panel of experts will explain why now is the time to shift your focus across the board to your customers.
 

They’ll explain why customer experience should no longer be the sole responsibility of your support teams, and they’ll share their top hacks in improving customer experiences, helping you to build a better relationship with them and drive the growth of your bottom line.

TikTok… Instagram… LinkedIn… Facebook… Each social media platform has a reputation for the audience it attracts and the content they engage with.

But which social media should you invest in for the greatest returns? Can you identify which platform is best for your audience type? Do you know which channel has the best engagement rates and the most interaction with your target customers?

Our expert panel discuss the targeting capabilities and insights each social channel can offer.

They discuss the competitive landscape of each platform, how to identify new audiences, and highlight the most common mistakes you should avoid. They share with you their top tips in launching social advertising to maximise your visibility, new customer acquisition, and your social advertising returns.

Global lockdowns have driven a dramatic change in public behaviours. Professionals and consumers have globally shifted in droves to build networks, engage with brands, and interact with businesses on social media. People are spending more time on social than ever before, watching live events, talking, debating, and celebrating the products and services they love.

Our panel of social media experts discuss the importance of brands and businesses capitalising on this wave of engagement. They debate the critical five key steps that any business or brand should take to supercharge their social presence and build a community of loyal and influential customers.

The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. Research shows habits like more frequent online shopping and digital B2B engagement are set to stay. As the UK begins to open up again, competition for new customers’ has never been as fierce.

Our team of paid specialists share how you can accelerate performance through an agile and data-led paid advertising strategy to capitalise on changing consumer behaviours. They explain how businesses who pivot their approach using real time insights, will be best placed to capitalise on pent up demand as restrictions lift.

As workers return to the office and consumers return to a new normal, they discuss how to stand out against your competition and ultimately, drive customer acquisition.

The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to accurately monitor their reputation.

In this session, Mediaworks experts reveal the measurements that every business should track, with far greater accuracy the measurement of our PR initiatives, and align our measures and reporting to an organisation’s main business goals.

In June, the way six billion global web pages are ranked will change forever. As the launch of Googles Core Web Vitals update approaches, Mediaworks' SEO and UX experts discuss their experience in helping 80+ websites adhere to the new page experience guidance from Google.

They discuss the impact of failing Core Web Vitals report may have on your website in the coming months and why this is essential to your search visibility. They discuss the most common issues across the three main components, LCP, FID, and CLS, giving you advice on how to resolve and fix these ranking issues.

Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way.

Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal.

Our brand experts discuss how you can create goal-driven video content that provides humour, educates your audience, or evokes emotion. They also discuss how the approach to ideation, storytelling, storyboarding, scripting, and editing may change depending on your goal.